Halifax, Ns May 10-12 2018 Lord Nelson Hotel & Suites 1515 South Park Street
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PROGRAM HALIFAX, NS MAY 10-12 2018 LORD NELSON HOTEL & SUITES 1515 SOUTH PARK STREET DURTY NELLY’S A Thursday, May 10 // 9:00pm // 1645 Argyle Street EAST OF GRAFTON INFORMATION B Friday, May 11 // 9:00pm // 1580 Argyle Street MAP A B CALM Conference information Lord Nelson Hotel and Suites 1515 South Park St. CALM Conference information Lord Nelson Hotel and Suites A: Durty Nelly’s Thursday, May 10 (9:00 pm) 1515 South Park St. 1645 Argyle St. A: Durty Nelly’s B: East of Grafton Thursday, May 10 (9:00 pm)Friday, May 11 (9:00 pm) 1645 Argyle St. 1580 Argyle St. B: East of Grafton 2 Friday, May 11 (9:00 pm) 1580 Argyle St. WHAT’S IN STORE 4 // Welcome to Halifax 6 // Resources 8 // Hotel Map 10 // Conference Schedule 11 - Overview 12 - Detailed Schedule 13 // Thursday, May 10 14 // Friday, May 11 22 // Saturday, May 12 30 // Award Judges 33 // AGM Agenda 3 WELCOME TO HALIFAX It’s been more than a decade since we last gathered here at a CALM conference. We’re excited to bring labour communicators together in this wonderful city, where the labour movement has been active and fighting for the rights of Haligonians and workers across the province. The 2018 CALM Conference’s exciting line-up will give every delegate the opportunity to sharpen old skills and learn new ones. While you can expect to participate in workshops that build on the basics, we know that CALM members are being asked to do more sophisticated communications work, often without additional resources. From Wordpress to word processing, from how to use your DSLR to choosing the right CRM, this conference will offer something for everyone. 4 The annual CALM conference is, for confronted by organized workers who many delegates, the only chance refuse to allow their government to meet with communications or their bosses to run roughshod representatives, both staff and over them. volunteers, from other unions and sectors. Activities are built throughout Now more than ever, we need the the agenda to allow you to meet best tools and tactics we have to bring other people, exchange ideas and our members’ demands to the fore, to troubleshoot problems. If you have defend good jobs and to use the power any feedback, or would like to suggest of our unions to fight racism, sexism, something that CALM can do to help, ableism, homophobia, transphobia don’t hesitate to be in touch. and oppression in all of its forms. Few premiers in Canada have been as In solidarity, aggressive towards unionized workers NORA & VIRGINIA as Nova Scotia’s Stephen McNeil. From CALM Staff the lockout at the Chronicle Herald and attacks on teachers, to a crisis in healthcare and the Baristas Rise Up! campaign, these attacks have been 5 RESOURCES IMPORTANT NUMBERS NORA LORETO // CALM Editor 581-983-4397 [CALL OR TEXT] VIRGINIA RIDLEY // CALM Coordinator 519-615-2566 [CALL OR TEXT] CATHERINE LOULI // CALM President 613-851-0547 LORD NELSON HOTEL & SUITES 1515 South Park Street, Halifax, NS 6 WIFI Network Name: conference lord nelson Username: conference Password: lordnelson CONNECT WITH CALM /canadian. @Can CALM18 association. Labour of.labour.media Media SEND PHOTOS! Please send photos of the conference to: [email protected] 7 HOTEL MAP 8 9 CONFERENCE SCHEDULE OVERVIEW 10 THU, MAY 10 FRI MAY 11 SAT, MAY 12 Registration/ 8:00am-9:00am Breakfast Breakfast Breakfast 9:00am-10:30am Workshop 1 Workshop 4 Advanced 10:30am-10:45am Communicators BREAK BREAK Day 10:45am-12:15pm Workshop 2 Workshop 5 12:15pm-1:00pm LUNCH LUNCH LUNCH 1:00pm-2:00pm AGM Advanced Workshop 6 Communicators Day Panel 2:00pm-2:45pm Discussion Panel 2:45pm-3:00pm BREAK Discussion 3:00pm-4:30pm Workshop 3 Registration CALM Opens 4:30pm-5:30pm Communications Discussion 5:30pm-6:30pm Networking Networking 6:30pm Supper Awards Banquet 9:00pm Social Social 11 CONFERENCE SCHEDULE THE DETAILS 12 THU, MAY 10 6:30 PM SUPPER Regency Ballroom ADVANCED Welcoming remarks include: COMMUNICATORS DAY Traditional welcome from Trevor Sanipass, Probation Officer for 8:00 AM - 9:00 AM NS Dept of Justice BREAKFAST Admiral Room Welcome from Gary Burill, Breakfast is only for delegates leader of the Nova Scotia NDP registered for Advanced Communicators Day. El Jones, Nancy’s Chair in Women’s Studies at Mount Saint Vincent University and former Poet Laurete 9:00 AM - 3:00 PM of Halifax ADVANCED COMMUNICATORS DAY Surprise networking activity Admiral Room that will be lots of fun 9:00 PM SOCIAL DURTY NELLY’S IRISH PUB CEILIDH NIGHT 3:00 PM - 5:30 PM 1645 Argyle Street REGISTRATION (see map on page 2) Georgian Lounge 5:30 PM NETWORKING Regency Ballroom There will be a cash bar open at 5:30. 13 emotional. It’s this style, accompanied FRI, MAY 11 by his gentle and observant nature that has helped Samson capture stories and events all across Canada, through the West Indies, and most recently Iceland. 8:00 AM - 9:00 AM He loves tacos and travel, avoids crowds and prefers a kitchen party over BREAKFAST going out. Imperial Ballroom REGISTRATION Georgian Lounge REMAINING CALM IN A CRISIS Regency Ballroom 9:00 AM - 10:30 AM Facilitated by Chelsea Connor WORKSHOP BLOCK 1 Learn how to keep calm as you weather the media storm when INTRODUCTION TO PHOTOGRAPHY & your organization gets hit with a GENERAL EVENT COVERAGE crisis. Chelsea Connor, a veteran Imperial Ballroom communicator on both sides of the Canada-US border, will walk you Facilitated by Samson Learn through how to plan ahead and what to do when the unexpected hits. Learn In this beginner-level workshop, from her mistakes, see what works participants will get to know the basics and what doesn’t, and get an insider’s of (DSLR and mobile) photography so perspective on how to be responsive to they can easily capture more exciting media demands. This is an advanced- event photos. level workshop. Samson is a photographer most of Chelsea Connor is the Director of the time, an emotional being drawn to Communications and Media Relations stories and fuelled by curiosity all of for the Retail, Wholesale and the time. He’s a storyteller, motivated Department Store Union (RWDSU). heavily by the art of documenting Chelsea joined the labor movement lives and memories. His aesthetic has after completing a two-year contract been described as natural, honest and with the Government of Canada 14 and with Global Affairs Canada 2016”, “Decision 2012” and on “Decision working in Ottawa and New York. In 2008” as part of the Emmy Award that capacity, Chelsea served as a winning election night broadcast team. spokesperson under two Canadian Prime Ministers (PM Harper & PM Trudeau) and was responsible for the HOW NOT TO GET TROLLED: strategic communications planning AN INTRODUCTION TO THE and execution for the Government FAR LEFT AND THE FAR RIGHT of Canada through the transition of ON SOCIAL MEDIA governments, and its portfolio of digital, Admiral Room advocacy, diplomatic, technology, energy, trade and foreign relations Facilitated by Chris Parsons work. Chelsea has continued her work in Canada as part of the Campaign This presentation (led by an occasional Gears team. far-left troll) will introduce participants to the current ecosystem of internet Prior to her work in Canada, Chelsea trolls on major social media platforms worked as political consultant with two and provide tools to avoid making firms in New York City: MirRam Group inadvertent mistakes or being baited and the Advance Group. She worked into protracted fights that could grow with several clients across industries into the next viral embarrassment for including: Comunilife, Livery Base you, your organization or your elected Owners Association, Public Advocate leadership. Letitia “Tish” James, Congressman Adriano Espaillat, Council member Chris Parsons is the provincial Julissa Ferreras, UFCW 2013, TWU coordinator of the Nova Scotia Health Local 100, AARP, on more than a dozen Coalition. His background is in the New York City Council campaigns, and student and labour movements. for a variety of non-profit organizations, Chris writes about local politics for and labor unions including Bertha The Coast, Halifax’s alt-weekly and Lewis’s The Black Institute, CWA 1180 co-hosts the podcast Dog Island. His and Pledge2Protect. writing has appeared in Labour/Le Travail, Waves Magazine and online at Throughout the years Chelsea has Vice Canada and rankandfile.ca. often returned to NBC News where she started career, serving as a Political Producer, Journalist & Researcher for Tom Brokaw on NBC News’ “Decision 15 10:30 AM CRAFTING A COFFEE BREAK COMMUNICATIONS PLAN Regency Ballroom 10:45AM - 12:15PM Facilitated by John McCracken WORKSHOP BLOCK 2 Learn the fundamentals of putting together a campaign, whether it’s UPPING YOUR a bargaining support campaign, PHOTOGRAPHY GAME a fightback campaign or a public Imperial Ballroom awareness campaign. Facilitated by Samson Learn Key components will include: This advanced-level workshop will • Membership communication focus on DSLR photography and • Membership mobilization how to use storytelling techniques • Public Relations to document events, gatherings and • Media Relations (earned media) special moments. • Advertising (paid media) • Research (polling, focus groups, Samson is a photographer most of member surveys) the time, an emotional being drawn to stories and fuelled by curiosity all of John McCracken trained as a the time. He’s a storyteller, motivated broadcast journalist, worked in radio heavily by the art of documenting news for 10 years in the 1980s, lives and memories. His aesthetic has including at Canada’s first all-news been described as natural, honest and radio network, CKO, where he also emotional.