NEW IN DIGITAL RETINAL PHOTOGRAPHY P. 14 • RADIATION RETINOPATHY TREATMENT P. 48 EHR IN THE GLAUCOMA PRACTICE P. 60 • VALUE-BASED MEDICARE PAYMENT DEMYSTIFIED P. 20 WILLS EYE RESIDENT CASE SERIES P. 79 • RISC AND REWARD WITH INHIBITORY RNAS P. 56 Review of Ophthalmology Vol. XXII, No. 8 • August 2015 • Retinal Imaging • Next-Gen AMD Drugs • Radiation Retinopathy Treatment Drugs AMD • Next-Gen No. 8 • August 2015 Retinal Imaging Review of Ophthalmology Vol. XXII, Strategies
August 2015
reviewofophthalmology.com
ANNUAL RETINA ISSUE
• Retinal Imaging: The State of the Art P. 28
• Your Next AMD Drug P. 38
• Diabetic Retinopathy and Macular Edema P. 44
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RO0715_Haag Slit .indd 1 6/26/15 10:42 AM REVIEW NEWS Volume XXII • No. 8 • August 2015 A New Approach to Preserving Photoreceptors After RD
Researchers at the Massachusetts Eye nifi cant increase in the immune sys- ence Translational Medicine. and Ear/Harvard Medical School De- tem’s alternative complement path- Today’s state-of-the-art surgical partment of Ophthalmology have tak- way following retinal detachment techniques are highly effective at en a fi rst step in solving the problem and that this pathway facilitated physically reattaching the retina, and of preserving photoreceptor cells and early photoreceptor cell death after if surgery is timely, a positive visual avoiding irreversible vision loss in pa- injury. Injured photoreceptors lose outcome often results. Even so, pa- tients following retinal detachment. important proteins that normally tients often complain of permanent Degeneration of photoreceptors is protect them from complement-me- vision loss accompanied by changes a primary cause of vision loss world- diated cell death, allowing for selec- in color vision. “Studies in both wide. Identifying the underlying tive targeting by the alternative com- humans and animal models have causes surrounding photoreceptor plement pathway. Additionally, by shown that photoreceptor cell death cell death is paramount in order to blocking the alternative complement is induced as early as 12 hours after develop new treatment strategies to pathway, through both genetic and detachment, indicating that early prevent their loss. Retinal detach- pharmacologic means, photorecep- intervention could potentially pre- ment and subsequent degeneration tors were protected from cell death. serve photoreceptors and improve of the retina can lead to progressive “When photoreceptors in a detached the visual function of patients who visual decline due to photoreceptor retina were removed from their pri- undergo reattachment surgery,” says cell death. Since photoreceptors are mary source of oxygen and nutrients, Dr. Connor. “Our research provides non-dividing cells, their loss results we found an increase in complement a new role for complement in retinal in irreversible visual impairment factor B, a key mediator of the al- detachment, and suggests that inhi- even after successful retinal reat- ternative complement pathway that bition of the alternative complement tachment surgery. leads to photoreceptor cell death,” pathway may be good therapeutic New research led by Kip M. Con- says Dr. Connor. “For the fi rst time target to prevent the initial photore- nor, PhD, a researcher and assistant these results provide evidence that ceptor cell loss. professor of ophthalmology at Mass the alternative complement pathway “What makes this research so excit- Eye and Ear, and colleagues analyzed exacerbates photoreceptor cell death ing is the potential impact it can have innate immune system regulators in and that inhibition of the pathway on our patients. Working closely with the eyes of human patients with reti- is protective,” said Kaylee Smith, a our colleagues in the clinic, we identi- nal detachment and correlated their member of the Connor Lab and con- fi ed a challenging issue, went back to fi ndings in an experimental model. tributing author on the manuscript. our laboratories to uncover a cause, They discovered that there was a sig- Their fi ndings were published Sci- and now have knowledge that may help us to develop therapies that will Five Years After EHR Adoption, 41 Percent ROI help to preserve our patients’ vision.” Switching to an EHR in 206 has netted one ophthalmology practice roughly $1.2 million over a fi ve-year period, according to a new report published in July’s Ophthalmology. Ini- tially, the practice’s costs increased due to the hiring of IT staff, software maintenance and NEI Study: scanning paper records. Eventually process changes driven by the EHR led to effi ciencies that lowered the staffi ng needs related to medical records, transcription, billing, check-out and appointment scheduling. The system also acted as a revenue-driver by enabling EHR Microglia and RP meaningful use incentive payments, increasing productivity in the later stages and making Microglia often play a benefi cial role by claims submission faster and more accurate. (For a more extensive look at EHR in ophthal- helping to clear dead cells and cel- mology practice, see p. 60.) lular debris and protect the central
August 2015 | reviewofophthalmology.com | 3
0003_rp0815_news.indd03_rp0815_news.indd 3 77/24/15/24/15 2:492:49 PMPM Ophthalmic Product Development Insights Aki Tobaru, Hiro Matsuda, PhD, & Matthew Chapin • Ora Inc., Andover, Mass. REVIEW
signifi cant business deal, as a proper initial Tips for Doing Business and Collaborations in Japan meeting is crucial for both parties and n prior columns we have discussed For example, when visiting with a Japanese helps to kick off a successful project. development strategies, fi nancing and company, the fi rst step should be for the The exchange of business cards is Ibusiness issues related to developing main contact persons from both parties considered a formal ritual. In the Japanese culture, offering a business card is quite new products, particularly geared towards to greet each other, and continue with the personal, as it represents the “face” of the the new entrepreneur. Global strategy is exchange of business cards. As a nod to individual. Giving a business card is equiva- another important issue to consider early seniority, the main contact person from the lent to providing someone with a signifi cant in business planning. As Japan is one of host company should introduce the other amount of information about yourself. It is the top markets outside the United States, members of the group, starting with the representative of the individual personally in this installment of Development Insights most senior personnel. During the meeting, the highest ranking person will likely make and professionally, and of the company. we will explore some elements related to During a business card exchange, Japa- Japanese business culture and customs opening remarks, followed by his or her second-in-command, who will then begin nese will present it with both hands, and that may be useful to consider as business prefer to receive business cards the same and development relationships are sought the meeting. While the meeting is proceed- ing, conversation can take place as it plays way, as it is a sign of respect. Additionally, after and formed in Japan. the card should be delivered face-up and There are many opportunities for entre- facing the recipient so he or she may read preneurs and start-up companies to ex- the card, with introduction of name plore global or regional partnerships and title. Finally, be sure to leave with pharmaceutical and biotech the card unmarked—it is companies in Japan, pursue not appropriate to write assets and engage inves- anything on a business tors from within Japan, card in front of the or try to bring products individual. being developed in the One fairly common United States into Japan. mistake by made by Historically there has in foreigners surrounds general been a signifi cant the use of the word lag between drug approvals “san.” Those unfamiliar in the two countries. Today, with Japanese culture may there is more focus on reduc- believe that using san at the ing that time-lag, which may involve end of a fi rst name is very polite engaging with global or regional Japanese and formal. However, san is rarely used in partners early in the process. Japan is a this manner among the Japanese. Among unique country, with a culture different out; however, great care should be taken to avoid interrupting any speakers. In Japan, friends and colleagues in Japan, san is from any other. Here, we will focus on most commonly used at the end of an three key concepts: respect; formality; and this is considered one of the highest forms of disrespect to the speaker, and signals individual’s last name. For those unac- long-term relationships. These customs tie customed to Japanese formalities, the together an underlying theme of respect a lack of listening and understanding by the person who interrupts. Straightforward best way to show formality is to use a title and building trust, moving toward a long- such as doctor, mister or miss until the term relationship that is important for the discussions are appropriate; however, it is recommended that you acknowledge points person indicates that you may use just his entrepreneur/developer who is forging a or her last name; and then it is appropriate new relationship in Japan. made by your Japanese partners before you introduce your ideas. This demonstrates to use the last name with san. Once you that you were listening and respect their have established a friendship and valued Respect opinion, even if you have differing thoughts. relationship, the person may ask you to use As in most, if not all cultures, respect is his or her given name. the ultimate form of acceptance and value, Formality Another common mistake surrounding and is highly revered in Japan. Japanese the use of san is its use to refer to your Japanese business always involves respect others, and they respect seniority. own colleagues. While in Japan, it is not formality. While we are in a digital age with One form of Japanese etiquette and respect commonplace to use san with last names social networking, and this practice is cer- best known outside of Japan is bowing. when speaking about anyone in your tainly accepted by the Japanese, the pre- In the Japanese culture, bowing signifi es company, including those that maintain ferred route of introduction, when possible greeting one another with respect. There higher positions. For example, you might and available, is through mutual friends. are still many people in Japan, especially say, “Our company president, Sato, believes For Japanese, being formally introduced by those of the older generations, who believe that innovation is the key for our company.” a common connection is considered to be that they cannot trust those who do not You simply refer to your own colleagues by a more personal and professional route of greet properly, as it denotes lack of respect. their last name, which shows formality and introduction. This is particularly important This concept is an important foundation politeness to others in Japan. when dealing with sensitive matters of a to those looking to do business in Japan. Specifi cally in the fi eld of science or
4 | Review of Ophthalmology | August 2015
003_rp0815_news.indd 4 7/24/15 2:49 PM REVIEW News academia, when meeting with professors Corporate-wide relationship-building and researchers at Japanese universi- can be much tougher than at an individual nervous system against infection. But ties, it’s proper etiquette to include doctor level because it involves multiple people a new study by researchers at the Na- or professor with their last names. This and moving parts. As with many develop- tional Eye Institute shows that they demonstrates your respect for their ac- ment programs, there may be longer-term also accelerate damage wrought by complishments. Should a professor or potential opportunity for a continued rela- blinding eye disorders, such as reti- researcher suggest that you call him by tionship beyond a single product or deal. In nitis pigmentosa. “These fi ndings are his last name, still use “sensei,” meaning stereotypical “U.S. fashion,” it is tempting “teacher,” accompanied by the last name. to try to put several topics and objectives important because they suggest that If he insists that you use his fi rst name, into one fi rst deal or project discussion microglia may provide a target for en- it is then appropriate to use that name. It and fi gure it all out at once. While, of tirely new therapeutic strategies aimed should be noted, however, that Japanese course, the desire for a long-term relation- at halting blinding eye diseases of the typically will not asked to be called by ship is a good thing to show, the Japanese retina,” said NEI Director, Paul A. their fi rst name until there is a sustained, company may want to take a step-by-step Sieving, MD. “New targets create un- long-lasting relationship. It’s always safer approach and focus on the fi rst item or tapped opportunities for preventing to use “sensei” at the fi rst meeting, and product deal. It is important to respect the when they say that they prefer to be called process and have patience for the benefi t disease-related damage to the eye, and by a fi rst name, move forward accordingly. of the long-term relationship. preserving vision for as long as pos- Formality at meetings is common, Trust and honesty are key components sible.” The fi ndings were published in and often can be misinterpreted. A very to creating such long-lasting relationships, EMBO Molecular Medicine. interesting example is nodding. Japanese and while this characteristic is not unique Research has shown links between business people tend to show politeness to to Japan, be prepared for what is typically a RP and several mutations in genes for the other party, and tend to nod, meaning longer process in Japan. The customs and photoreceptors. In the early stages of that they listen well and understand, even formalities all relate to respect and building at a negotiation table. However, Americans trust, which is ultimately what a successful the disease, rod photoreceptors are may interpret nodding to suggest agree- long-term relationship can be based on. lost, causing night blindness. As the ment. This is very common mistake and Each country naturally has its own busi- disease progresses, cone photorecep- can lead to misunderstandings. Therefore ness manner and customary practices, and tors can also die off, eventually leading it is very important to ensure alignment of course, you should value and respect all to complete blindness. and avoid misunderstanding, to confi rm of them. It is always important for you to Lead investigator, Wai T. Wong, via written minutes or summary what both be dedicated to sound and clear science MD, PhD, chief of the Unit on Neu- parties talked about, any decisions that and good business practices, and be true to were made, and action or follow-up items yourself without getting overly hung up with ron-Glia Interactions in Retinal Dis- discussed. tradition and formal details. As you prepare, ease at NEI, and his team studied mice present and defend details of a project, with a mutation in a gene that can also Long-Term Relationships don’t lose sight of the end goal. As long as cause retinitis pigmentosa in people. The Japanese value relationships, so it is you always try to value respect, trust and The researchers observed in these important to cultivate and build long-term integrity, Japanese business people will mice that very early in the disease pro- relationships. Certainly, building a long- certainly prefer a friendly approach, open cess, the microglia infi ltrate the outer discussion and creativity that sparks long term relationship takes time and likely re- nuclear layer, where they don’t usually quires many interactions with one another. relationships that have value for everyone. It is generally a good sign if an invitation venture. The microglia then create a to dinner is extended, and this is an Mr. Chapin and Mr. Tobaru are with the cup-like structure over a single photo- important time for continuing to build the Corporate Development group at Ora Inc. receptor, surrounding it to ingest it in a relationship with more casual conversa- Ora provides a comprehensive range of process called phagocytosis. Dr. Wong tion. Don’t be afraid to engage in business product development, clinical-regulatory and his team caught this dynamic pro- talk and/or topics that were discussed and product consulting for developers, cess on video. The whole feast, includ- investors and buyers; clinical trial services earlier in the day. Japanese business ing digestion, takes about an hour. people value honesty, and will appreciate and regulatory submissions; and asset and it if you can honestly talk about what you business partnering support in ophthalmol- In retinitis pigmentosa the research- need from the Japanese company. ogy. Dr. Matsuda is General Manager of ers found that the microglia target If you are invited to a social networking Ora Japan KK, based in Japan. Ora Japan damaged but living photoreceptors, in event, consider yourself to be a valued provides local support, consulting and clini- addition to dead ones. To confi rm that partner. If you have been able to cultivate cal trial services to clients and partners for microglia contribute to the degenera- a relationship with a Japanese company development in Japan and support for busi- tion process, the researchers geneti- ness collaborations between the U.S. and to such an extent that you are invited to cally eliminated the microglia, which gatherings of this type, you can expect Japan. We welcome comments or questions that your relationship is solid, and will related to this or other development topics. slowed the rate of rod photoreceptor benefi t you as you begin to expand your Please send correspondence to mchapin@ network across Japan. oraclinical.com. (continued on page 18)
August 2015 | reviewofophthalmology.com | 5
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