DOCSLIB.ORG

Acknowledgements

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Acknowledgements ACKNOWLEDGEMENTS My greatest debt is owed to my Director of Studies, Mrs. Aileen French, my supervisor, Dr. Jan Harwell and the Head of Doctoral Programme, Dr. David Bowen for their continuous guidance, constructive suggestions, encouragement and patience throughout the duration of this dissertation. Without their guidance and support, it would have been very difficult to journey through the voluminous subject in question. Their comments inspired me to explore various avenues and initiated a stronger consistency in the performance of my work. I very much appreciate all their time, effort and kind support. I will also send my regard and appreciation to all the staffs and members of the business school for all their support. My special thanks to all respondents of my primary research for taking time out for their busy schedules to allow me to carry out the interview, the co- operation and willingness of Thai people made the research process very effective and stress free. Finally, I would like to express my appreciation to my family and close friends for their moral support and encouragement during those times when the task of completing this dissertation seemed uncertain and overwhelming. Without their love, support and patience I would not have been able to complete it. Dararat Simpattanawong 28 January 2016 iii ABSTRACT Medical tourism is a niche market. Non-invasive aesthetic medical tourism is a type of cosmetic medical tourism with no surgery involved. This type of global interconnection is a relatively new phenomenon within the context of the current sphere of internationalism, thus explaining why few have explored the economic and health factors in a deeper context than simply a cost/ benefit analysis. Therefore, the purpose of this research is to investigate how risk of stakeholders may act as a barrier to the development of aesthetic medical tourism, and to establish how competitive advantage may be sustained in Bangkok. Semi-structured interviews with 15 non-invasive aesthetic clinic owners, 25 English-speaking international tourist-patients, and five government representatives have been conducted in Bangkok. The findings from fieldwork were coded and analysed thematically using a framework derived from the literature review. This research identified six factors related to Thailand's competitiveness and six barriers to the development of this industry. The research made a significant original contribution to academic and practitioner knowledge in that it examined and evaluated risk perception in a new tourism context and with a new group of tourists. This research has established a classification of six types of risk in relation to non-invasive aesthetic medical tourism: functional, physical, financial, time, psychological and social risk. It also demonstrated how interpretivist qualitative approach can make a contribution to aesthetic medical tourism research practice. A framework of risks in relation to the development and management of aesthetic medical tourism in Bangkok was also established for both consumers and service providers in order to realise related risks and develop risk reduction strategies appropriately. iv CONTENTS TITLE PAGE i DECLARATION ii ACKNOWLEDGEMENTS iii ABSTRACT iv CONTENTS v LIST OF FIGURES xii LIST OF TABLES xiii Chapter Page 1 INTRODUCTION 1 1.1 Introduction 1 1.2 Background of tourism 1 1.3 Health and medical tourism 2 1.4 Tourism and medical tourism in Thailand 5 1.5 Research aim and objectives 12 1.6 Research methodology 12 1.7 Structure of the dissertation 13 2 MEDICAL TOURISM AND NON-INVASIVE AESTHETIC 15 MEDICAL TREATMENT 2.1 Introduction 15 2.2 Tourism 15 2.3 What is medical tourism? 16 2.4 Background of medical tourism 20 2.5 Reasons to consider using medical tourism 21 2.5.1 Lower cost 22 2.5.2 No waiting lists 23 2.5.3 The absence of medical treatments at home 24 v 2.6 The negative impacts of medical tourism 26 2.6.1 Negative impact of medical tourism on medical tourism 26 destination country 2.6.2 Negative impact of medical tourism on patient’s home 28 country 2.7 The rise of global medical tourism 32 2.8 Medical tourism in Asian destination countries 33 2.9 Medical tourism in Thailand 35 2.9.1 Why Thailand? 38 2.9.2 Standards and accreditations 40 2.10 Other perspectives of medical tourism in Thailand 42 2.10.1 Health tourism and Wellness tourism 42 2.10.2 Aesthetic medical tourism 44 2.10.2.1 Non-invasive aesthetic clinics 46 2.11 Non-invasive aesthetic medical treatments: What are they? 48 2.11.1 Types of non-invasive aesthetic medical treatments 52 2.11.2 Non-invasive aesthetic medical tourist 57 2.12 Conclusion 57 3 PRECEIVED RISKS AND RISK REDUCTION STRATEGIES 59 3.1 Introduction 59 3.2 Motivation and decision-making 59 3.3 Risk and uncertainty 61 3.4 Definitions of risk 63 3.5 Objective and subjective risks 64 3.6 The concept of perceived risk 65 3.7 The element of risk 67 3.8 Perceived risk as a travel determinant 68 3.8.1 A behavioural approach 71 3.8.2 A supply approach 72 vi 3.9 Six categories of risks related to non-invasive aesthetic medical 75 tourism and treatments 3.9.1 Functional risks 77 3.9.1.1 Botulinum toxin injections 79 3.9.1.2 Mesotherapy injections 79 3.9.1.3 Dermal filler treatments 80 3.9.1.4 Chemical peels 81 3.9.1.5 Laser treatments 81 3.9.2 Physical risks 84 3.9.2.1 Political and security issues 85 3.9.2.2 Epidemic crises 86 3.9.2.3 Health risks 87 3.9.3 Financial risks 90 3.9.4 Time risks 91 3.9.5 Psychological risks 92 3.9.6 Social risks 93 3.10 Strategies of risk reduction 99 3.10.1 Risk and service guarantees 101 3.10.2 Risk and general information 102 3.10.3 Risk and price information 103 3.11 Conclusion 104 4 RESEARCH METHODOLOGY 105 4.1 Introduction 105 4.2 Research aim and objectives 105 4.3 Research philosophy 106 4.3.1 Positivism 107 4.3.2 Interpretivism 108 4.4 Research design 109 4.4.1 Exploratory research 110 vii 4.4.2 Research strategy 111 4.4.3 Research approach 112 4.4.3.1 Deductive and inductive approach 112 4.4.3.2 Quantitative approach 113 4.4.3.3 Qualitative approach 115 4.5 Medical tourism research: Qualitative and quantitative studies 117 4.5.1 What method is missing from non-invasive aesthetic 124 medical tourism research? 4.6 Data collection 125 4.6.1 Secondary data collection 125 4.6.2 Collection primary data using semi-structured interviews 128 4.7 Interview questions development 135 4.8 Sampling techniques 136 4.8.1 Non-probability sampling technique 137 4.8.2 Determining sample size 141 4.8.3 Recruiting participants 143 4.8.3.1 Stage one: Pilot study 144 4.8.3.2 Stage two: Main stage of fieldwork 145 4.9 Seeking access 147 4.9.1 Gatekeepers 149 4.10 Interview duration and recording data 150 4.11 Interview settings and process 152 4.12 Ethical issues 155 4.13 Potential risks to participants and risk management procedures 157 4.14 Interpretation and data analysis 158 4.14.1 Interpretations 158 4.14.2 Data analysis 159 4.14.2.1 Analysis of individual interview and transcripts 163 4.15 Validity and reliability of the research 165 4.16 Reflection on research method 166 viii 4.17 Summary 168 5 FINDINGS ANALYSIS AND INTERPRETATION: COMPETITIVE 169 ADVANTAGES AND BARRIERS TO THE DEVELOPMENT 5.1 Introduction 169 5.2 The benefits of Thailand’s location 169 5.2.1 Unique tourist features 169 5.2.2 A strong history of medical tourism 170 5.2.3 Facilitative infrastructure 171 5.2.4 Cost 172 5.2.5 Ease of access 172 5.2.6 Privacy 173 5.3 Non-invasive aesthetic medical tourism: Thailand as leader 176 5.3.1 Internationally accredited medical facilities 174 5.3.2 Highly qualified medical professionals 181 5.3.3 Cost saving 184 5.3.4 State-of-the-art technology 189 5.3.5 Excellent service providers 191 5.4 Barriers and obstacles to the development and management of 193 non-invasive aesthetic medical tourism in Bangkok 5.4.1 Communication skills 194 5.4.2 Law and regulations 197 5.4.3 Performing medical treatments in non-clinical locations 202 5.4.4 Shortage of staff in public hospitals 203 5.4.5 Common selling points and over supply 207 5.4.6 Missing follow up appointments 207 5.5 Future market trends 208 5.6 Conclusion 210 6 FINDINGS ANALYSIS AND INTERPRETATION: 212 RISKS AND RISK REDUCTION STRATEGIES ix 6.1 Introduction 212 6.2 Risks from travelling abroad for medical care 212 6.3 Risks related to non-invasive aesthetic medical treatments 214 6.3.1 Functional risks 215 6.3.1.1 The quality of aesthetic medical equipment 216 6.3.1.2 Renaming non-invasive aesthetic medical 221 treatment 6.3.1.3 The quality of aesthetic medicines and 225 injected medicines 6.3.1.4 The quantity of injected drugs 229 6.3.1.5 The skill and experience provided by 230 the service provider 6.3.1.6 Post treatment care and instruction problems 233 6.3.1.6.1 Laser treatment 233 6.3.1.6.2 Chemical peels 235 6.3.1.6.3 Drug injection 236 6.3.1.6.4 Fat and cellulite reduction treatment 237 6.3.1.6.5 Weight loss programme 238 6.3.2 Physical risks 240 6.3.2.1 Laser treatment 242 6.3.2.2 Carboxy therapy 244 6.3.2.3 Mesotherapy 245 6.3.2.4 Law and legislation on food and health safety 246 6.3.3 Financial risks 250 6.3.3.1 Hidden costs 254 6.3.4 Time risks 255 6.3.5 Psychological risks 257 6.3.5.1 Addiction to maintaining a youthful look 258 6.3.5.2 Refusal to accept the effectiveness of results 262 6.3.5.3 Hiding the fact of having had cosmetic treatment 265 x 6.3.5.4 How bargain prices create over-consumption 266 6.3.6 Social risks 271 6.3.6.1 Embarrassment of having too obvious a result 271 6.3.6.2 Embarrassment from telling other people about 272 non-invasive aesthetic
Load more

Recommended publications
  • A Study of Influencing Factors That Lead Medical Tourists to Choose Thailand Hospitals As Medical Tourism Destination
    A STUDY OF INFLUENCING FACTORS THAT LEAD MEDICAL TOURISTS TO CHOOSE THAILAND HOSPITALS AS MEDICAL TOURISM DESTINATION By Kristine Mae F. Ricafort A research paper submitted to the School of Business and Technology of Webster University in partial fulfillment of the requirement for the degree in Master in Business Administration Webster University September, 2011 Cha-am, Thailand © Copyright by Kristine Mae F. Ricafort ALL RIGHTS RESERVED (2011) The author hereby grants to Webster University permission to reproduce and distribute publicly paper and electronic copies of this document in whole or in part for educational purposes. Thesis Title : A study of influencing factors that lead medical tourists to choose Thailand hospitals as medical tourism destination. Name : Kristine Mae F. Ricafort Degree : Master of Business Administration Advisor : Dr. Tim Andrews Graduation Year : 2012 Keywords : Medical tourism, Customer preference, Marketing Mix ABSTRACT Travelling around the globe for medical treatment is becoming more and more prevalent these days. The fundamental premise of medical tourism is that the same care, or even better quality of care, may be available in other countries, and obtained at a more affordable cost than in the home country (Medical Tourism Association, 2008). Thailand, as one of the several major destinations in medical tourism industry that is rapidly developing, is creating worldwide trademark as “The Medical Hub of Asia”. The objective of this research study is to determine the influencing factors that lead international medical tourists to choose hospitals in Thailand as their medical tourism destination. These factors will be ranked according to importance so as to assist in determining which point the hospital should focus on.
    [Show full text]
  • Thailand, a Beauty Hub for Everyone?
    I n t e r n a t i o n a l M a r k e t i n g M a s t e r T h e s i s E F O 7 0 5 Thailand, A Beauty Hub for Everyone? ( Internationalizing Thai Aesthetic Surgery ) D AT E : J u n e 4, 2008 T u t o r : T o b i a s E l t e b r a n d t A u t h o r s G r o u p 2000 : J i t m a n e e P u l l a w a n 7 9 0 9 1 8 K a n t a r a S i n h a n e t i 8 1 0 6 0 8 ABSTRACT Subject / term: Business Studies / VT2008 Title: Thailand a beauty hub for everyone? Internationalizing Thai aesthetic surgery Author(s): Group 2000 Kantara Sinhaneti Jitmanee Pullawan Tutor: Tobias Eltebrandt Abstract: Introduction: Aesthetic surgery becomes another option of beauty. Interested Patients seeking for choices offered outside their homeland for more benefits. Thailand maybe one of those choices people is now interested in. Thai aesthetic industry may prove to be one of the most wanted destinations because of its expertise and relatively low cost with impressive service. Problem: “How should Thailand improve its Aesthetic service attractiveness to drive its potential to the level of internationalization?” Purpose: This thesis aim to understand Thai aesthetic surgery business and expect to conduct the idea of how to improve the attractiveness of aesthetic service in Thailand by find out international demand then analyze advantages of Thai aesthetic surgery and what can be improve to serve international customers’ demand.
    [Show full text]
  • A Guide to Health & Wellness Holidays in Thailand
    HEALING HARMONY A Guide to Health & W ellness Holidays in T hailand HEALING HARMONY A Guide to Health & Wellness Holidays in Thailand Chiva-Som International Health Resort CREDITS Published by born Distinction Co., Ltd. 2044/20 New Petchburi Road, Bangkapi, Huay Kwang, Bangkok 10310 Thailand www.borndistinction.com Working Team for This Book Editor in Chief: Nuengnimmarn Na Nakorn Project Director: Jidapa Julakasilp Project Manager: Wanida Tirapas Advisor: Dr. Prapa Wongphaet, Dr. Anthony Perillo, Todd A. Nagle Content Editor: Jeff Petry, Todd A. Nagle, Jeremy Kempler-Johanson Proofreader: James Haft, Bonita Rose-Aimee Kennedy, Susanne Robinson Designer: Chira CH., J. Janjaturonrasamee, Asana Yuman Illustrations Assistant: Sasithorn Namamaka Editorial Assistant: Manatsawee Ketudat, Nipattra Weerathong, Santi Ngamlert, Kanyapak Chaipun, Sawarin Siriyong, Researcher: Sansanee Khurana, Panhathai Khaosawee Copyright © 2011 born Distinction Co., Ltd. All rights reserved. Reproduction in whole or in part by any means without prior written permission by the publisher is strictly prohibited. Printed in Bangkok, Thailand Healing Harmony: A Guide to Health and Wellness Holidays in Thailand ISBN: 978-616-90997-1-0 Chiva-Som International Health Resort MESSAGE FROM PUBLISHER It’s proven that smiling relieves stress, eases anxiety, boosts the immune system and lowers blood pressure, as well as releasing natural biological chemicals within our bodies that help reduce pain while boosting our mood and increasing happiness. The stress- free environment of our ‘Land of Smiles’ is the perfect place to not only recuperate from procedures, but also achieve better results through faster healing processes. Not only can you find a multitude of medical/wellness solutions in major cities such as Bangkok, Phuket and Pattaya, but also throughout the country with therapies available in smaller cities like Chiang Rai, or island paradises like Koh Chang.
    [Show full text]
  • International Directory of Hospitals
    healthcare international directory of hospitals membership information what you need to know your international directory of hospitals Welcome Welcome to your international directory of hospitals listing those hospitals worldwide with which we have a direct settlement agreement for in-patient care. This directory forms part of the terms of your policy. Wherever you are in the world, your directory will help you and your medical practitioner to select a hospital should you need in-patient treatment. Please keep it in a convenient place in case you need it. contents section page number this section explains: 1 introduction 3 • what your directory tells you • how to use your directory • how to arrange direct settlement 5 • what happens with out-patient-treatment • third party local knowledge 2 international directory • where you can receive treatment in the of hospitals following parts of world 7 • Caribbean 8 • Central America 9 • South America 10 • India 11 • Canada 12 • Africa 13 • Asia 50 • Australasia 66 • North America 459 • Europe 524 • Middle East Information is correct as at October 2014 2 1 introduction What your directory tells you Your international directory of hospitals lists all the hospitals worldwide with which AXA has what is known as a direct settlement agreement for in-patient care. This means that, if you receive in-patient treatment at any of the named hospitals, we will pay your eligible bills direct to them, providing that we have agreed your treatment in advance. It means you won’t have the worry of having to pay in advance for your in-patient care and then claiming reimbursement from us.
    [Show full text]
  • The Rise of Muslim Patients from Middle East to Asean: the Challenge of Thailand in Regional Competition
    THE RISE OF MUSLIM PATIENTS FROM MIDDLE EAST TO ASEAN: THE CHALLENGE OF THAILAND IN REGIONAL COMPETITION BY MRS. NGAMNETR EIAMNAKHA THESIS SUBMITTED IN PARTIALFULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF POLITICAL SCIENCE IN INTERNATIONAL RELATIONS FACULTY OF POLITICAL THAMMASAT UNIVERSITY ACADEMIC YEAR 2015 COPYRIGHT OF THAMMASAT UNIVERSITY THE RISE OF MUSLIM PATIENTS FROM MIDDLE EAST TO ASEAN: THE CHALLENGE OF THAILAND IN REGIONAL COMPETITION BY MRS. NGAMNETR EIAMNAKHA A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF POLITICAL SCIENCE IN INTERNATIONAL RELATIONS FACULTY OF POLITICAL SCIENCE THAMMASAT UNIVERSITY ACADEMIC YEAR 2015 COPYRIGHT OF THAMMASAT UNIVERSITY 2 Thesis Title THE RISE OF MUSLIM PATIENTS FROM MIDDLE EAST TO ASEAN: THE CHALLENGE OF THAILAND IN REGION COMPETITION Author Mrs. Ngamnetr Eiamnakha Degree Master of Political Science Major Field/Faculty/University International Relations Faculty of Political Science Thammasat University Thesis Advisor Prof. Jaran Malulem, Ph.D. Academic Years 2015 ABSTRACT Globalization is driving many developing countries in Asia to intensify their Medical Hub competition policy to be a destination for worldwide medical tourism. The Islamic population, or so-called Muslims, is expected to increase to be about 30% of the world’s total population by 2020. The purchase behaviors among Muslims are moving toward an increasing demand for quality-oriented products and/or services. The shift of their economic power has a significant impact on world tourism. Southeast Asia is well known as a super-attractive tourism destination for Muslim people from rich countries. This study is an analysis of Thailand’s capability to keep pace within ASEAN as a preferred destination for medical tourism and provides a basis for detailed recommendations for policymakers and the business sector regarding medical care for Gulf Nation visitors.
    [Show full text]
  • Find out More
    Award Winning Clinics Find Out More Phuket International Hospital, Phuket, Thailand The decision to undergo any cosmetic surgical procedure is always one that requires careful consideration. Deciding to undergo the procedure in a foreign country requires even more consideration and poses more questions: How do I choose a destination? How do I pick a suitable hospital/clinic? COSMETIC SURGERY HOLIDAYS Will the hospital/clinic be to the standards in the UK? AWARD WINNING CLINICS Who will perform my procedure? What qualifications and experience do they have? What happens if something goes wrong? Located on the tropical island of Phuket, surrounded by the crystal clear waters of the What happens if I have concerns whilst abroad? Andaman Sea, Phuket International Hospital is one of the largest private hospitals in the region offering sophisticated diagnostic and therapeutic care in virtually every specialty of medicine and surgery. How do I make all the arrangements? For over 25 years, our vision of providing affordable, quality healthcare has not changed and our latest development further strengthen our endeavours of benefiting Phuket, its citizens and What happens if I have a problem when the thousands of tourists who visit us. I return to the UK? Yanhee International Hospital, Bangkok, Thailand At Vanity Vacations, we only offer destinations, hospitals/clinics and hotels that have been thoroughly researched and personally visited by our team to ensure quality and service of the highest standards. All hospitals/clinics have accreditations for excellence with highly skilled and experienced surgeons. All materials used including implants are UK approved. Your personal Vanity Vacations coordinator will guide you through every step and make every arrangement for you including travelling abroad with you and remaining with you during your recovery period.
    [Show full text]
  • Plastic Surgery and Medical Procedures in Thailand
    THE STUDY OF THAILAND’S COSMETIC SURGERY MARKET AND ATTITUDES OF SURGEONS AND FOREIGN PATIENTS TOWARDS COSMETIC SURGERY IN THAILAND By Miss Maychaya Jaisuekul Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Master of Business Administration Program in International Business International Program Graduate School, Silpakorn University Academic Year 2015 Copyright of Graduate School, Silpakorn University THE STUDY OF THAILAND’S COSMETIC SURGERY MARKET AND ATTITUDES OF SURGEONS AND FOREIGN PATIENTS TOWARDS COSMETIC SURGERY IN THAILAND By Miss Maychaya Jaisuekul Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Master of Business Administration Program in International Business International Program Graduate School, Silpakorn University Academic Year 2015 Copyright of Graduate School, Silpakorn University The Graduate School, Silpakorn University has approved and accredited the Thesis title of “The study of Thailand’s cosmetic surgery market and attitudes of surgeons and foreign patients towards cosmetic surgery in Thailand” submitted by Miss Maychaya Jaisuekul as a partial fulfillment of the requirements for the degree of Master of Business Administration in International Business. ................................................................. (Assistant Professor Panjai Tantatsanawong, Ph.D.) Dean of Graduate School ............/................./............ The Independent Study Advisor Chaichana Teerasukittima, D.B.A. The Independent Study Examination Committee .........................................................
    [Show full text]
  • A Case Study to Understand the Factors That Promote and Facilitate Medical Tourism in Thailand with Regard to Services Provided by Hospitals
    A CASE STUDY TO UNDERSTAND THE FACTORS THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS A CASE STUDY TO UNDERSTAND THE FACTORS THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS Tejasvi Vasudevan This Independent Study Manuscript Presented to The Graduate School of Bangkok University in Partial Fulfillment of the Requirements for the Degree Master of Business Administration 2014 2015 Tejasvi Vasudevan All Rights Reserved Vasudevan ,T. M. B.A., May 2014, Graduates School, Bangkok University Title: A Case Study to understand the Factors that promote and facilitate Medical Tourism in Thailand with regards to Services provided by Hospitals (76 pp.) Advisor :Sriwan Thapanya,Ph.D ABSTRACT The aim of this study is to understand reasons behind the growing medical tourism industry in Thailand. By studying the attributes that make the hospitals in Thailand more attractive to medical tourist we can better our hospitals and our services. Since medical tourism contributes significantly to the economy of Thailand and its benefits pour into other sectors of the tourism industry it is an important subject of study. The study also will be helpful in the future when ASEAN Economic Community (AEC) comes into being in 2015 which might create more competition for this industry in Thailand. Medical tourism is technology oriented but also has a big service factor to it Medical patients who arrive in a new country find these factors make them more comfortable and secure especially when they are faced with serious medical problems. v ACKNOWLEDGEMENT I would like to express my gratitude to several people who have provided valuable assistance in the course of my studies in general and this research project in particular.
    [Show full text]
  • JCI-Accredited Organizations
    English Account/Shopping Cart (0 items US$0.00) Menu Home > About JCI > JCI-Accredited Organizations JCI-Accredited Organizations Hundreds of health care organizations have achieved the Gold Seal of Approval® as JCI-accredited entities. From academic medical centers and hospitals to primary care providers, JCI has partnered with these organizations to support their quest for excellence. The relationship does not stop with the initial accreditation. JCI continues to work with these high- achieving organizations to help them maintain their accreditation, keep up to date with new standards, and offer guidance on the continuous expectation of performance improvement that JCI accreditation promotes. Below is the complete list of current JCI-accredited organizations. Narrow Results by Country Please Select by Accreditation/Certification Please Select 796 Organizations Found Ahad Rufaidah Family & Community Medicine Center (ARFCMC) Primary Care Program Since 23 April 2014 View Website › LOCATION Khamees Mushait Saudi Arabia Singapore National Eye Centre (SNEC) Ambulatory Care Program Since 18 December 2009 View Website › LOCATION Singapore Singapore Chiangmai Ram Hospital Hospital Program Since 07 November 2009 View Website › LOCATION Chiangmai Thailand Chonnam National University Hwasun Hospital Academic Medical Center Hospital Program Since 20 March 2010 View Website › LOCATION Hwasuneup South Korea Özel Medline Adana Hastanesi Hospital Program Since 05 March 2013 View Website › LOCATION Adana Turkey Sagessa Salut ABS Reus V Primary Care Program
    [Show full text]
  • The Study of Factors That
    THE STUDY OF FACTORS THAT INFLUENCE PATIENT’S CHOICE DECISION RECEIVING COSMETIC SURGERY: A CASE STUDY OF BUMRUNGRAD INTERNATIONAL HOSPITAL AND SIAM LASER CLINIC IN BANGKOK, THAILAND THE STUDY OF FACTORS THAT INFLUENCE PATIENT’S CHOICE DECISION RECEIVING COSMETIC SURGERY: A CASE STUDY OF BUMRUNGRAD INTERNATIONAL HOSPITAL AND SIAM LASER CLINIC IN BANGKOK, THAILAND A Thesis Presented to The Graduate School of Bangkok University In Partial Fulfillment of the Requirements for the Degree Master of Business Administration by Petcharat Jeeramakorn 2019 ©2019 Petcharat Jeeramakorn All Rights Reserved TABLE OF CONTENTS Page ABSTRACT………………………………………………………………………...... iv ACKNOWLEDGEMENT…………………………………………………………… v LIST OF TABLES…………………………………………………………………… viii LIST OF FIGURES…………………………………………………………………... xi CHAPTER 1 INTRODUCTION…………………………………………………...... 1 1.1 Background………………………………………………………........ 11 1.2 Statement of Problem…………………………………………………. 12 1.3 Purpose of Study…………………………………………………....... 13 1.4 Importance of Study………………………………………………….. 14 1.5 Scope of Study…………………………………………………........... 14 1.6 Target Addressee…………………………………………………....... 15 1.7 Focus and Limitation…………………………………………………. 16 1.8 Definition of Terms………………………………………………....... 16 1.9 Thesis Outline……………………………………………………....... 20 CHAPTER 2 LITERATURE REVIEW…………………………………………….. 23 2.1 Maslow's Hierarchy of Needs Theory………………………………… 23 2.2 Marketing Mix (7P’s)……………………………………………........ 24 2.3 Brand Equity…………………………………………………………. 28 2.4 Patient behavior………………………………………………………. 32 2.5 Patient Satisfaction……………………………………………….......
    [Show full text]
  • Dr.Piyapas Pichaichanarong
    DR.PIYAPAS PICHAICHANARONG SPECIALTY PROFESSIONAL EXPERIENCE HAIR TRANSPLANTATION: 2016 Present: Consultant Plastic and Reconstructive Surgeon, FOLLICULAR UNIT TRANSPLANTATION (FUT) Phuket Plastic Surgery Institute (PPSI), Phuket AND FOLLICULAR UNIT EXTRACTION (FUE) FOR BOTH RECONSTRUCTIVE AND 2004 Present: Consultant Plastic and Reconstructive Surgeon, AESTHETIC PROBLEMS Mission Hospital, Phuket FACIAL COSMETIC SURGERY, Present: Consultant Plastic and Reconstructive Surgeon, PARTICULARLY RHINOPLASTY Bangkok Phuket Hospital, Phuket (CAUCASIAN AND ORIENTAL), Present: Consultant Plastic and Reconstructive Surgeon, BLEPHAROPLASTY, FACE AND NECK LIFT Phuket International Hospital (Bangkok Hospital Siriroj), SURGERY AND OTHER FACIAL REJUVENATION Phuket PROCEDURES Plastic Surgeon Consultant, Bangkok Hospital, BODY CONTOURING PROCEDURES: Pattaya, Chonburi TUMMY TUCKS, LIPOSUCTION AND Plastic Surgeon, Department of Plastic and Reconstructive, FAT TRANSFERS Queen Sirikit General Hospital, Royal Thai Navy, Chonburi BREAST AUGMENTATION, Plastic Surgeon Consultant, Bangkok Hospital, BREAST LIFT, BREAST REDUCTION Pattaya, Chonburi Plastic Surgeon, Department of Surgery, Queen Sirikit RECONSTRUCTIVE SURGERY General Hospital, Royal Thai Navy, Chonburi INCLUDING CONGENITAL DEFECTS, MAJOR SOFT TISSUE INJURIES AND DEFECTS, Physician, Arpakorn Kiattiwong Hospital, Sattaheep Navy Base, BURN INJURIES AND FACIAL MAXILLARY Chonburi TRAUMA ANTI-AGING MEDICINE BOARD CERTIFICATION, LICENSE AND REGISTRATIONS 2002 Thai Certified Board of Plastic and Reconstructive
    [Show full text]
  • Kittipot Sukk.Pdf
    INVESTIGATING THE IMPACTS OF SOCIAL MEDIA ON THE INFLUENTIAL FACTORS AFFECTING THE INTENTION TO PURSUE PLASTIC SURGERY AMONG GEN Y CONSUMERS IN THAILAND INVESTIGATING THE IMPACTS OF SOCIAL MEDIA ON THE INFLUENTIAL FACTORS AFFECTING THE INTENTION TO PURSUE PLASTIC SURGERY AMONG GEN Y CONSUMERS IN THAILAND Kittipot Sukkasem This Independent Study Manuscript Presented to The Graduate School of Bangkok University in Partial Fulfillment of the Requirements for the Degree Master of Business Administration 2018 ©2018 Kittipot Sukkasem All Rights Reserved Sukkasem, K. M.B.A., July 2018, Graduate School, Bangkok University. Investigating the Impacts of Social Media on the Influential Factors Affecting the Intention to Pursue Plastic Surgery among Gen Y Consumers in Thailand (68 pp.) Advisor: Asst. Prof. Lokweetpun Suprawan, Ph.D. ABSTRACT This study intends to investigate the influence of source credibility and argument quality of social media on the attitude toward plastic surgery, and to further investigate the influence of attitude toward plastic surgery, subjective norm, and perceived behavioral control on the intention to pursue plastic surgery. The quantitative approach was employed with the use of questionnaire survey focusing on Thai consumers aged 18-35 in Bangkok. The data collection involved the convenience sampling. The data was collected from 400 Gen Y respondents in Bangkok metropolitan area through online questionnaire provided by Google Forms. The multiple linear regression was used as the statistical technique for the hypothesis testing. Of 400 respondents, the majority of them were female, and were 23 – 30 years old. Most respondents had Bachelor’s degree as their highest education level, and earned around 15,000 – 30,000 baht per month.
    [Show full text]