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Issue In-Depth, Industry-Specific Cluster Development Report

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Issue In-Depth, Industry-Specific Cluster Development Report Issue In depth, Industry specific - - Cluster Development Report Enhancing Competitiveness of ASEAN SMEs through Cluster Development and International Quality Standard Adherence Project i Authors The Issue In- depth, Industry- specific Cluster Development Report was directed by Dr. Wichai Limpitikranon and advised by Dr. Piyachatr Pradubraj. A team of researchers who contributed substantively include: Sompeeti Wallibhodome, Jidapa Meepien, Jinjuta Pattaranukul, Titirat Suratin and Chayanun Saikrajang. This report was prepared by Kenan Foundation Asia under the overall guidance of The Office of SMEs Promotion and The ASEAN Secretariat, and sponsored by the ASEAN Coordinating Committee on Micro, Small, and Medium Enterprises with the financial support of the Japan-ASEAN Integration Fund as part of a project on “Enhancing Competitiveness of ASEAN SMEs through Cluster Development and International Quality Standard Adherence”. ii TABLE OF CONTENTS TABLE OF CONTENTS ...................................................................................... III LIST OF FIGURES ............................................................................................. VII LIST OF TABLES ................................................................................................ X EXECUTIVE SUMMARY ...................................................................................... 1 1. INTRODUCTION .............................................................................................. 4 1.1 HEALTH TOURISM .......................................................................................... 4 1.1.1 Medical Tourism ................................................................................... 4 1.1.2 Wellness Tourism ................................................................................. 5 1.2 CLUSTERS AND HEALTH TOURISM CLUSTER .................................................... 7 1.3 SERVICE STANDARDS .................................................................................... 8 1.3.1 Joint Commission International (JCI) .................................................... 9 1.3.2 International Standards Organization (ISO) .......................................... 9 1.4 SIGNIFICANCE OF SECTOR ............................................................................. 9 1.4.1 ASEAN’s Tourism Sector ..................................................................... 9 1.4.2 ASEAN’s Healthcare Sector ............................................................... 10 1.4.3 ASEAN’s Health Tourism Sector ........................................................ 13 1.4.4 ASEAN’s Medical Tourism ................................................................. 14 1.4.5 ASEAN Wellness Tourism .................................................................. 19 2. CAMBODIA .................................................................................................... 21 2.1 INTRODUCTION: OVERALL SCENARIO ............................................................ 21 2.2 DEFINITION OF CLUSTER .............................................................................. 21 2.2.1 Defining the Service ........................................................................... 21 2.2.2 Geographical Location ........................................................................ 22 2.2.3 Market Size, Employment and Segmentation ..................................... 23 iii TABLE OF CONTENTS 2.2.4 Quality Standards ............................................................................... 27 2.3 CLUSTER MAP ............................................................................................ 28 2.4 VALUE CHAIN/ GLOBAL VALUE CHAIN ........................................................... 33 2.5 SWOT ANALYSIS ........................................................................................ 35 2.6 DIAMOND ANALYSIS .................................................................................... 37 2.7 PROBLEMS IDENTIFIED ................................................................................. 41 2.8 SUMMARY ................................................................................................... 44 2.9 A CASE STUDY FROM CAMBODIA: SÂMATA HEALTH AND WELLNESS STUDIO, PHNOM PENH ...................................................................................... 46 3. THE PHILIPPINES ......................................................................................... 50 3.1 INTRODUCTION: OVERALL SCENARIO ............................................................ 50 3.2 DEFINITION OF CLUSTER .............................................................................. 52 3.2.1 Defining the Service ........................................................................... 52 3.2.2 Geographical Location ........................................................................ 52 3.2.3 Market Size, Employment, Segmentation ........................................... 53 3.2.4 Quality Standards ............................................................................... 58 3.3 CLUSTER MAP ............................................................................................ 59 3.4 VALUE CHAIN/ GLOBAL VALUE CHAIN .......................................................... 60 3.5 SWOT ANALYSIS ........................................................................................ 67 3.6 DIAMOND ANALYSIS .................................................................................... 80 3.7 PROBLEMS IDENTIFIED ................................................................................. 86 3.8 SUMMARY ................................................................................................... 87 3.9 A CASE STUDY FROM THE PHILIPPINES: JOYCE SOCAO-ALUMNO ................... 89 4. THAILAND ..................................................................................................... 94 4.1 INTRODUCTION: OVERALL SCENARIO ............................................................ 94 iv TABLE OF CONTENTS 4.2 DEFINITION OF CLUSTER .............................................................................. 96 4.2.1 Defining the Service ........................................................................... 96 4.2.2 Geographical Location ........................................................................ 97 4.2.3 Market Size, Employment, Segmentation ........................................... 99 4.2.4 Quality Standards ............................................................................. 103 4.3 CLUSTER MAP ........................................................................................... 109 4.4 VALUE CHAIN/ GLOBAL VALUE CHAIN......................................................... 110 4.5 114SWOT ANALYSIS ................................................................................ 114 4.6 DIAMOND ANALYSIS ................................................................................... 118 4.7 PROBLEMS IDENTIFIED ............................................................................... 122 4.8 SUMMARY ................................................................................................. 124 4.9 A CASE STUDY FROM THAILAND: DIVANA SPA ............................................ 125 5. VIETNAM ..................................................................................................... 127 5.1 INTRODUCTION: OVERALL SCENARIO .......................................................... 127 5.2 DEFINITION OF CLUSTER ............................................................................ 129 5.2.1 Defining the Service ......................................................................... 129 5.2.2 Geographical Location ...................................................................... 132 5.2.3 Market Size, Employment, Segmentation ......................................... 134 5.2.4 Quality Standards ............................................................................. 140 5.3 CLUSTER MAP ........................................................................................... 143 5.4 VALUE CHAIN/ GLOBAL VALUE CHAIN......................................................... 145 5.5 SWOT ANALYSIS ...................................................................................... 149 5.6 DIAMOND ANALYSIS ................................................................................... 152 5.7 PROBLEMS IDENTIFIED ............................................................................... 155 5.8 SUMMARY ................................................................................................. 160 v TABLE OF CONTENTS 5.9 A CASE STUDY FROM VIETNAM: VIETNAM ASSOCIATION FOR COMMUNITY HEALTH EDUCATION (VACHE)........................................................................ 161 BIBLIOGRAPHY .............................................................................................. 167 vi LIST OF FIGURES FIGURE 1: DIFFERENCES BETWEEN HEALTH TOURISM ................................................ 7 FIGURE 2: MEDICAL TOURISM INDUSTRY ................................................................... 8 FIGURE 3: TOURISM CONTRIBUTION TO GDP IN 2017 .............................................. 10 FIGURE 4: ANALYSIS OF MAJOR COUNTRY GROUPS IN ASEAN’S HEALTHCARE ........... 11 FIGURE 5: ASEAN’S KEY PLAYERS IN MEDICAL TOURISM .......................................... 16 FIGURE 6: MEDICAL NICHES IN ASEAN MARKETS BY COUNTRY ................................
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