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Perfect game for Potato Commission and BYU quarterback at Famous Idaho Potato Bowl

December 31, 2018

Freshman Brigham Young University quarterback threw a perfect game against the Western Michigan Broncos on the blue turf at during the 22nd annual Famous Idaho Potato Bowl. Wilson completed all 18 passes totaling 317 yards and threw four touchdowns, setting a new single-game BYU record for completions. The BYU Cougars defeated the Western Michigan Broncos from the Mid-American Conference 49-18 in the country’s premier cold-weather college with close to 20,000 folks in the stands and 2 million fans around the country

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watching it live on ESPN. Frank Muir, IPC's president and CEO, Spuddy Buddy and Zach Wilson, BYU quarterback, with the MVP award.

“For more than two decades teams have been traveling to Boise to play their hearts out at the Famous Idaho Potato Bowl, which is for many players, one of the biggest events of their lives. The Idaho Potato Commission is extremely proud to host these athletes, their families and friends, cheerleaders and band members to help create an unforgettable experience for everyone,” explained Frank Muir, president and chief executive officer of the Idaho Potato Commission. “In my opinion the Famous Idaho Potato Bowl is one of the most exciting of all college bowl football games. Every year, long-standing records are broken and talented young men are recruited to the NFL to become all-star players. It’s unpredictable, it’s exciting, it’s fun, and it represents what college athleticism is all about.”

And, this is evident by the NFL players who support the FIPB through their social media pages. This year, five players posted very creative pictures and/or videos on their Instagram and Twitter pages rooting for their alma maters with a shout out to Idaho potatoes: Kyle Van Noy, New England Patriots (BYU); Taysom Hill, New Orleans Saints (BYU); Jamaal Williams, Green Bay Packers (BYU); Greg Jennings, retired (Western Michigan); and Corey Davis, Tennessee Titans (Western Michigan).

Additionally, who played for Wyoming in the 2017 FIPB and is now quarterback for the Buffalo Bills, posted a picture on Instagram and Twitter of himself receiving the MVP award last year.

The game also provides an opportunity to promote some of the IPC’s other important programs:

The iconic Big Idaho Potato Truck was parked amidst all the tailgating activities, providing a backdrop for thousands of selfies. Miss Idaho, Nina Forest, greeted fans at the Big Idaho Potato Truck and was on the field for the coin toss along with Muir; Randy Hardy, IPC chairman; Spuddy Buddy; Dave Bieter, mayor of Boise; and Kevin McDonald, executive director of the FIPB. The IPC presented its long-time charity partner RODS, a non-profit organization that helps

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find homes in the U.S. for orphaned children in other countries with Down syndrome, an oversize check for $25,000. Muir and Hardy presented the check on the field during the second quarter to RODS President Rob Wight and his son, Alex. Spuddy Buddy, the IPC’s famous mascot who entertains fans from the sidelines, was named the No. 1 College Football Bowl Mascot by SBNation this year.

Additionally, the IPC makes sure that everyone who watches the game either in Boise or on television knows who the naming sponsor is, and is encouraged to look for the famous “Grown in Idaho” seal.

Permanent signage in prominent locations throughout Albertsons Stadium Nine ESPN television and radio ads A 30-second welcome message from Muir Several public address mentions and video board announcements Idaho potato logos on the field, in the end zones and on the sidelines and fences Multiple mentions by the sportscasters Game day program advertising with the IPC logo on the cover and three-page spread

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