(1,1) -1- FINAL_global makeover cover v2.indd 12/21/2010 3:18:21 PM � e 11 studies in this book show the “makeover” that selected countries in Asia have undergone due to globalization. Clearly, the la� er’s eff ects go beyond economics as Asian politics and culture (including media) tend to evolve due to the changing times. While these studies do not cover the entire Asian experience with regard to globalization and other in� uences, they nevertheless give interested readers the speci� c experience in selected Asian countries like the Philippines, Korea and East Timor while providing a general context of Asian media and culture. Editor’s Introduction Regional Contexts of Media Cooperation and Artistic Collaboration in East Asia by Caroline S. Hau Whose Stories Do We Listen To? World-System and the Pa� ern of International News Flow global makeover by Seung Joon Jun and Ju-Yong Ha A Yearning for Tenderness in Korean Cinema Media and Culture in Asia by Ju-Yong Ha and Joel David Cultural Proximity and Cultural Distance: � e Reception of Korean Films in China � rough the Case of My Sassy Girl in the Early 2000s by Ying Huang and Kwang Woo Noh Edited by Danilo Araña Arao � e ‘English Fever’ in Korea by Doobo Shim and Joseph Sung-Yul Park � e New Fantasy-Adventure Film as Contemporary Epic, 2000-2007 by Patrick F. Campos � e Alternative Metaphor in Metaphors: Discursive ‘Readings’ on Language, Symbols and Enculturation in Philippine Cinema and Other Media by Shirley Palileo-Evidente Orientalism and Classical Film Practice by Joel David � e Grassroots Approach to Communication: How Participatory Is Participatory Communication in the Philippines? by Randy Jay C. Solis Cross-Cultural Experience and Media Use: OFWs in Korea and � eir Acculturalization by Fernando A. Austria, Jr. ‘� eir History Is To Have None’: Between Clandestine Practices and Facebook in Timor Leste, Media and Culture/s in a Newly Independent Nation by Jacqueline Aquino Siapno global makeover Media and Culture in Asia Edited by Danilo Araña Arao i FINAL_prelims.indd i 12/21/2010 9:48:08 AM GLOBAL MAKEOVER Media and Culture in Asia Edited by Danilo Araña Arao © Copyright 2010 by Asian Media and Culture Forum (AMCF) and the Development Center for Asia Africa Paci� c (DCAAP) All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage or retrieval systems without permission in writing from Asian Media and Culture Forum (AMCF) and the Development Center for Asia Africa Paci� c (DCAAP), except for a reviewer who may quote brief passages in a review. Published by Asian Media and Culture Forum (AMCF) Seoul, Korea and Development Center for Asia Africa Paci� c (DCAAP) School of Labor and Industrial Relations Building University of the Philippines (UP) Diliman, Quezon City Philippines Book design by Berinice I. Zamora Titles and text set in Arno Pro -ISBN 978-971-037-912-5 ii FINAL_prelims.indd ii 12/21/2010 9:48:16 AM Table of Contents v Introduction Regional Contexts of Media Cooperation 1 and Artistic Collaboration in East Asia Caroline S. Hau Whose Stories Do We Listen To? 12 World-System and the Pa� ern of International News Flow Seung Joon Jun and Ju-Yong Ha A Yearning for Tenderness in Korean Cinema 35 Ju-Yong Ha and Joel David Cultural Proximity and Cultural Distance: 55 � e Reception of Korean Films in China � rough the Case of My Sassy Girl in the Early 2000s Ying Huang and Kwang Woo Noh � e ‘English Fever’ in Korea 71 Doobo Shim and Joseph Sung-Yul Park � e New Fantasy-Adventure Film 91 as Contemporary Epic, 2000-2007 Patrick F. Campos iii FINAL_table_of_contents.indd iii 12/21/2010 2:15:47 PM � e Alternative Metaphor in Metaphors: 119 Discursive ‘Readings’ on Language, Symbols and Enculturation in Philippine Cinema and Other Media Shirley Palileo-Evidente Orientalism and Classical Film Practice 139 Joel David � e Grassroots Approach to Communication: 155 How Participatory Is Participatory Communication in the Philippines? Randy Jay C. Solis Cross-Cultural Experience and Media Use: 181 OFWs in Korea and � eir Acculturalization Fernando A. Austria, Jr. ‘� eir History Is To Have None’: 197 Between Clandestine Practices and Facebook in Timor Leste, Media and Culture/s in a Newly Independent Nation Jacqueline Aquino Siapno 215 � e Contributors 218 About the Editor iv FINAL_table_of_contents.indd iv 12/21/2010 2:15:50 PM Introduction Introduction As a journalist who is used to writing concisely and directly, I promise to keep this introduction short. � e analyses that ma� er most in this book, a� er all, are the authors’, not mine. Globalization is a sensitive issue in Asia given the wide development gap among its countries. And even within a country, the income disparity among peoples exists, making it hard for the so-called have-nots to appreciate the supposed gains of the globalist thrusts of liberalization, deregulation and privatization. Just like in other parts of the world, globalization has its supporters and detractors in Asia. Free competition among foreign and local corporations and the free � ow of trade in goods and services indeed have varying impacts depending on the level of development of a country in general or a community in particular. � e 11 studies in this book show the “makeover” that selected countries in Asia have undergone due to globalization. Clearly, the la� er’s eff ects go beyond economics as Asian politics and culture (including media) tend to evolve due to the changing times. While these studies do not cover the entire Asian experience with regard to globalization and other in� uences, they nevertheless give interested readers the speci� c experience in selected Asian countries like the Philippines, Korea and East Timor while providing a general context of Asian media and culture. v FINAL_introduction.indd v 12/21/2010 2:16:15 PM Global Makeover I thank the authors not only for agreeing to publish their works in this book; but also for making the editing process relatively convenient and enlightening. Unlike many academics I know whose writing styles are inscrutable, the authors’ are generally understandable. Many of them have actually agreed to condense their studies so that they would become more readable to a wider audience. I also thank the publishers of this book – the Asian Media and Culture Forum (AMCF) in Korea and the Development Center for Asia Africa Paci� c (DCAAP) – for the opportunity to edit this collection, as well as the editorial independence I enjoyed. In the early stages of producing this book, I asked the help of my wife, Judith L. Balean-Arao, in coming up with a somewhat logical order of presentation of the articles. Even at the risk of sounding biased, I thank her for her excellent work. Allow me to end this short introduction with a message to the reader (yes, that’s you): I hope that you will � nd this collection worthy of your high standards in research and writing. Danilo Araña Arao Editor 6 December 2010 Quezon City, Philippines vi FINAL_introduction.indd vi 12/21/2010 2:16:16 PM Regional Contexts of Media Cooperation • Caroline Hau Regional Contexts of Media Cooperation and Artistic Collaboration in East Asia by Caroline S. Hau � e substantial increase in cross-border � ows and instances of cooperation and collaboration within Asia underscores the salience and importance of using “region” as a unit of analysis that mediates between “local” and “national,” on the one hand, and “global” on the other hand. � is paper provides an overview of the changing regional systems and contexts – geopolitical, economic, cultural, an ideological – within which media cooperation and artistic collaboration, especially in the realm of cinema, are taking place in East Asia. It presents three examples of co-productions by Asian � lmmakers that seek, with varying degrees of success, to tap the emerging regional consumer market. When we think of media cooperation, we envision a number of ways in which such cooperation may take place. Media � rms and companies, for example, from Hong Kong, or Taiwan, or Japan, or South Korea may work together to co-produce a � lm, develop a television program, or release an album of songs. In East Asia, this type of cooperation normally happens at an institutional level through market forces, but not between states. � ere may also be another way of thinking of cooperation, that is, in artistic terms, for which we o� en use the word “collaboration” rather then “cooperation,” when we speak, for example, of mainland Chinese or Taiwanese � lm directors working with Hong Kong, Malaysian Chinese, � ai, Korean, or Singaporean talent. What is noteworthy about these cooperative and collaborative ventures is that: 1) these forms of intra-Asian networking and working together appear to be occurring more and more frequently at least over the past two decades; 2) they involve cross-border � ows and cross-cultural exchanges that go beyond a single nation-state; and 3) the regional scope and limits of these cross-border and cross-cultural � ows suggest that Global Makeover • 1-101 FINAL_01_regional_contexts.indd 1 12/21/2010 2:16:36 PM Global Makeover theoretical frameworks such as the “global,” “national” and “local” are no longer adequate to our understanding of what is happening at the ground level (see the critique by Otmazgin 2007). In other words, when we look at media cooperation and artistic collaboration across “Asia,” the theme posed by this conference, we � nd ourselves confronting a number of questions that have to do with the speci� c densities and pa� erns of these cross-border interactions, connections, exchanges and receptions.