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Entrepreneurial and Buyer-Driven Local Wine Supply Chains: Case Study of Acres of Land Winery in Kentucky
International Food and Agribusiness Management Review Volume 16, Issue 1, 2013 Entrepreneurial and Buyer-Driven Local Wine Supply Chains: Case Study of Acres of Land Winery in Kentucky a b Blessing M. Maumbe , and Cheryl Brown aAssistant Professor of Agribusiness Management, Davis College of Agriculture, Natural Resources and Design, West Virginia University, 2032 Agriculture Sciences Building, Morgantown, West Virginia, 26506, USA bAssociate Professor, Davis College of Agriculture, Natural Resources and Design, West Virginia University, 2034 Agriculture Sciences Building, Morgantown, West Virginia, 26506, USA Abstract The Kentucky wine industry has grown rapidly over the past decade as farmers diversify from tobacco to alternative enterprises. The objectives of this paper are to; (i) describe the conversion of a family-owned tobacco farm into a fledgling wine enterprise (ii) identify market competitive and coordination strategies being used by an emerging winery, (iii) determine key challenges facing the development of a small winery and (iv) recommend future studies for improving the performance of local wine supply chains. The paper is based on a case study of Acres of Land winery in Kentucky and it uses qualitative data collected during visits to the farm in 2007, 2008 and 2009. The case study shows the development of the winery and the organization of the local wine supply chain. Results indicate that Acres of Land winery is fully vertically integrated and actively pursues both competitive and risk management strategies. The winery faces challenges such as “dry county” restrictions, government licensing requirements, changing consumer preferences, and growing industry competition. Keywords: local, winery, marketing, promotion, strategy, Kentucky Corresponding author: Tel: + 1 304.293.5636 Email: B. -
Hedonic Price Analysis: a View of the Wine Industry in Kentucky Jiaji
Hedonic Price Analysis: A view of the wine Industry in Kentucky Jiaji Liang, [email protected] Selected Paper prepared for presentation at the 2018 Agricultural & Applied Economics Association Annual Meeting, Washington, D.C., August 5-August 7 Copyright 2018 by [authors]. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. Hedonic Price Analysis: A View of the Wine Industry in Kentucky Abstract Many world-famous wine zones have been estimated through hedonic price method. Indeed, some objective attributes like grape varieties, vintage are significant in many former works. However, it is still necessary to continue to use this method to study in different regions because there are many reginal-unique attributes. Unlike most previous studies build in wine developed regions, this paper determines the local retail price influence from objective and subjective attributes of wine by estimating hedonic price functions in a wine developing region-Kentucky. Due to most local producers do not have world-wide reputation (or national reputation), it is difficult to figure the ranking effect from those wine celebrities which could be an important attribute variable to determine prices. The hedonic model need to be re-designed by those local attribute variables. The empirical result indicates wines made by single red vitis vinifera are 23.5% higher in retail price than American blend style wine. Compared to the Lexington- Frankfort area, prices of Louisville based wines are 11.8% cheaper and the price discount is 15% for West Kentucky. -
2.0 Coverstory November 5
ON THE COVER IInnssiiddee VViinneetthhssee Doc chronicles Kentucky’s emerging wine industry Kentucky's history as [one of the] world leaders in growing White from Equus Run.] We were going to bury this wine. ing their venues from soil to shelf with exciting results." grapes and producing quality wines is a fascinating story. We want And yet, it was delightful. Fun and light like a pinot grigio Pam Leet, who owns Lovers Leap with husband Logan, to let people know about that history, but more importantly we want but drier and smarter without trying too hard, maybe like an says, "We believe that viticulture is one healthy and natural them to know what's happening now as we re-claim that history." Italian Orvieto. Kentucky, you charmed me." alternative to the renaissance of Kentucky agriculture and, — Dennis Walter, president, Kentucky Grape and indeed, agritourism, as so many of our visitors from around Wine Council. the world are amazed as they emerge from the small, wood- ynthia Bohn, owner of Equus Run vineyards, says ed country road to our winery and are delighted to find vine- ourbon is what typically comes to mind when anyone "Kentucky has the opportunity to expand agricultur- yards in the vein of Napa Valley." envisions the adult beverage of choice for the blue- Cal diversity with its greenbelt capability in growing As Kentucky vineyards grow and mature and thrive, Bgrass state. But Jean Jaçques Dufour, winemaker for grapes and our growers dedication and pride as supported Bohn says she's thankful for those who helped along the way, the Marquis de LaFayette, founded what's considered to be by the Kentucky Proud Program. -
The Economic Impact of Indiana Wine and Wine Grapes – 2016
THE ECONOMIC IMPACT OF INDIANA WINE AND WINE GRAPES – 2016 A Frank, Rimerman + Co. LLP Report December 2017 This study was commissioned by The Indiana Wine Grape Council The Purdue University Wine Grape Team The Indiana Winery & Vineyard Association Frank, Rimerman + Co. LLP The Wine Business Center, 899 Adams St., Suite E St. Helena, California 94574 / (707) 963-9222 www.frankrimerman.com/industries/wine-industry-research.asp Contributors: Joe Orlando, ASA, Cameron Hendricks, ASA, Neel Doppalapudi, Pete Greene, Anthony Zepponi ECONOMIC IMPACT OF INDIANA WINE AND WINE GRAPES TABLE OF CONTENTS Highlights ......................................................................................................... 2 Executive Summary ......................................................................................... 4 Methodology................................................................................................... 12 About Frank, Rimerman + Co. LLP ............................................................... 14 Frank, Rimerman + Co. LLP 1 ECONOMIC IMPACT OF INDIANA WINE AND WINE GRAPES FULL ECONOMIC IMPACT OF INDIANA WINE AND WINE GRAPES 2016 $604 Million Indiana Wine and Wine Grapes 2016 Economic Key Statistics Impact Full Time Equivalent Jobs 3,919 Wages Paid $120.43 million Wine Produced (Gallons) 2,398,771 Retail Value of Indiana Wine Sold $95.05 million Vineyard Revenue $0.59 million Number of Wineries and Tasting Rooms 116 Grape Bearing Acres 600 Wine-Related Tourism Expenditures $93.90 million Number of Wine Related -
2015 Kentucky Commonwealth Commercial Wine Competition Results by Medal
2015 Kentucky Commonwealth Commercial Wine Competition Results by Medal Vint. Appellation Wine Name or Medal Winery or Brand Grapes or fruit used or or Other Variety NV GG Prodigy KY Chambourcin Chambourcin 2009 Chardonnay / Blackberry / GG Purple Toad KY Sangria NV Peach / Strawberry GG Wight-Meyer ORV Winter Solstice Diamond 2014 Vidal Blanc, Riesling, G Baker Bird Winery KY Silver Swallow 2014 Traminette, Cayuga, Vignoles G Old 502 US Bach's Wine Concord / Chambourcin NV G Purple Toad KY Paducah Blue Concord NV G Purple Toad KY Allen's Blueberry Blueberry NV G Purple Toad KY Steven's Strawberry Strawberry NV G Purple Toad KY Black Peach Blackberry / Peach NV G Purple Toad US Grant's Pomegranate Zinfandel / Pomegranate NV G Reid's Livery KY Harvest Blend Norton / Petite Sirah 2013 G Reid's Livery KY Alvaton Apple Apple 2012 G Rising Sons KY Cataldo's Salute Norton 2012 Cab Sauv / Cab Franc / G Talon KY Cabernet Sauvignon NV Malbec Seyval Blanc / Golden G Up the Creek KY Gold Rush 2013 Muscat G Wight-Meyer ORV Chambourcin Chambourcin 2013 Cayuga, Vidal Blanc, Marchal S Baker Bird Winery KY Ruby Hawk Rose 2013 Foch Black Barrel Cabernet S Baker Bird Winery KY Cab Sauv (Bourbon Barrel) 2014 Sauvignon S Chrisman Mill KY Vidal Blanc Vidal Blanc NV S Elk Creek ORV Sweet Chambourcin Chambourcin 2014 S Lake Cumberland KY Chambourcin Chambourcin NV S Lake Cumberland KY Legacy Landot Noir 2014 Billard Noir / Vidal / S Lake Cumberland KY Kiss on the Cheek NV Chambourcin S Old 502 KY Holy Terroir Norton / Chambourcin NV S Old 502 KY White Noise -
Photo Contest Winners
Celebrating the energy of your community 2021 PHOTO CONTEST WINNERS RIDING FREE Motorcycle rallies GRAPE EXPECTATIONS Kentucky wineries JULY 2021 • KENTUCKYLIVING.COM ADVERTISEMENT Eye Doctor Helps Tennessee Legally Blind To See High Technology For Low Vision Patients Allows Many To Drive Again are not familiar with the condition. As functioning, especially driving,” says Dr. many as 25% of those over the age of 50 Pino. have some degree of macular When Elaine, 57, of Kingsport, TN, degeneration. The macula is only one came to see Dr. Pino she wanted to keep small part of the retina; however, it is the her Tennessee driver’s license and was most sensitive and gives us sharp central prescribed bioptic telescopic glasses to vision. When it degenerates, macular read signs and see traffic lights farther degeneration leaves a blind spot right in away. Dr. Pino also prescribed microsope the center of vision, making it difficult or glasses for reading newspapers and impossible to recognize faces, read a menus in restaurants. book, or pass the driver’s vision test. As Elaine puts it, “My regular Nine out of 10 people who have glasses didn’t help too much – it was like macular degeneration have the dry form. looking through a fog. These new or many patients with macular New research suggests vitamins can help. telescopic glasses not only allow me to degeneration and other vision- The British medical journal BMC read signs from a farther distance, but related conditions, the loss of Ophthalmology recently reported that make driving much easier. I’ve also used central visual detail also signals them to watch television so I don’t have the end to one of the last to sit so close. -
KENTUCKY WINE SHOWDOWN Vintages Go for the Gold in Commissioner’S Cup Competition
Kentucky Department of Agriculture James R. Comer, Commissioner A MANAGEMENT BULLETIN FOR THE KENTUCKY AGRITOURISM INDUSTRY KENTUCKY WINE SHOWDOWN Vintages go for the gold in Commissioner’s Cup competition Wight-Meyer Vineyard and Winery of Shepherdsville became the first Kentucky winery to win the Commissioner’s Cup for the top Kentucky wine by category in two categories at the 2014 Kentucky Commonwealth Commercial Wine Competition & Commissioner’s Cup, held recently in Lexington. “In just its second year, this event was very competitive, with more medals and more double golds awarded than last year,” Agriculture Commissioner James Comer said. “We Tyler Madison, KDA Grape & Wine Marketing Program established the competition as a manager (right), manages the 2014 Kentucky Commonwealth Commercial Wine Competition & Commissioner’s Cup. rigorous test for Kentucky’s wineries, and they rose to the challenge.” Wight-Meyer’s Vignoles was voted Best Dry White wine, and its “Pine Creek Summer” earned honors as Best Sweet/Dessert/Fruit wine. Other Commissioner’s Cup awards went to Old 502 Winery of Louisville, “Bourbon Barrel Red,” Best Dry Red wine; StoneBrook Winery of Camp Springs, Dry Rosé 2013, Best Rosé/Blush Wine; and Baker-Bird Winery, Augusta, “Kentucky Black Barrel 2012,” Best Boutique (Small Production) Wine. To claim the Commissioner’s Cup, a wine must earn at least a gold medal in Commercial competition and must be produced from at least 75 percent Kentucky fruit, said Tyler Madison, KDA Grape & Wine Marketing Program manager. (see CUP, page 2) August 2014 • KDA Office of Marketing • Division of Agritourism • Amelia Brown Wilson, Director • (502) 573-0282 • [email protected] CUP .. -
The Economic Impact of Ohio Wine and Wine Grapes – 2016
THE ECONOMIC IMPACT OF OHIO WINE AND WINE GRAPES – 2016 A Frank, Rimerman + Co. LLP Report August 2017 This study was commissioned by the Ohio Grape Industries Committee Frank, Rimerman + Co. LLP The Wine Business Center, 899 Adams St., Suite E St. Helena, California 94574 / (707) 963-9222 www.frankrimerman.com/industries/wine-industry-research.asp ECONOMIC IMPACT OF OHIO WINE AND WINE GRAPES TABLE OF CONTENTS Highlights ......................................................................................................... 2 Executive Summary ......................................................................................... 4 Methodology................................................................................................... 13 About Frank, Rimerman + Co. LLP ............................................................... 15 Frank, Rimerman + Co. LLP 1 ECONOMIC IMPACT OF OHIO WINE AND WINE GRAPES FULL ECONOMIC IMPACT OF OHIO WINE AND WINE GRAPES -- 2016 $1.314 Billion 2016 OHIO WINE ECONOMIC AND WINE GRAPES IMPACT Full-time Equivalent Jobs 8,067 Wages Paid $264 million Wine Produced (Gallons) 1,228,000 Retail Value of Ohio Wine Sold $61 million Number of Wineries 265 Grape-Bearing Acres 1,500 Wine-Related Tourism Expenditures $321 million Number of Wine-Related Tourists 1,377,000 $75 million / Taxes Paid: Federal / State and Local $72 million Frank, Rimerman + Co. LLP 2 ECONOMIC IMPACT OF OHIO WINE AND WINE GRAPES Table 1 Total Economic Impact of Wine and Vineyards in Ohio Revenue: 2016 Winery Sales $43,756,000 Retail -
The Economic Impact of North Carolina Wine and Wine Grapes – 2016
THE ECONOMIC IMPACT OF NORTH CAROLINA WINE AND WINE GRAPES – 2016 A Frank, Rimerman + Co. LLP Report August 2017 This study was commissioned by North Carolina Department of Agriculture and Consumer Services Frank, Rimerman + Co. LLP The Wine Business Center, 899 Adams St., Suite E St. Helena, California 94574 / (707) 963-9222 www.frankrimerman.com/industries/wine-industry-research.asp ECONOMIC IMPACT OF NORTH CAROLINA WINE AND WINE GRAPES TABLE OF CONTENTS Highlights ......................................................................................................... 2 Executive Summary ......................................................................................... 4 Methodology................................................................................................... 12 About Frank, Rimerman + Co. LLP ............................................................... 14 Frank, Rimerman + Co. LLP 1 ECONOMIC IMPACT OF NORTH CAROLINA WINE AND WINE GRAPES FULL ECONOMIC IMPACT OF NORTH CAROLINA WINE AND WINE GRAPES 2016 $1.97 Billion NORTH CAROLINA 2016 2013 WINE AND WINE ECONOMIC ECONOMIC % CHANGE GRAPES IMPACT IMPACT Full-time Equivalent Jobs 10,296 7,709 +34% Wages Paid $375 million $260 million +44% Wine Produced (Cases) 1,115,000 569,000 +96% Retail Value of $130 million $91 million +43% North Carolina Wine Sold Number of Wineries 168 130 +29% Grape-Bearing Acres 2,300 2,300 0% Number of Grape Growers 525* 525 0%* Wine-Related Tourism $319 million $257 million +24% Expenditures Number of Wine-Related 1,917,000 1,711,000 -
Use of Culture in the Website Brand Management of Kentucky Wine Producers
The Qualitative Report Volume 24 Number 9 Article 20 9-29-2019 Use of Culture in the Website Brand Management of Kentucky Wine Producers Benjamin J. Triana University of South Carolina-Aiken, [email protected] Follow this and additional works at: https://nsuworks.nova.edu/tqr Part of the Communication Technology and New Media Commons, Leisure Studies Commons, and the Public Relations and Advertising Commons This Article has supplementary content. View the full record on NSUWorks here: https://nsuworks.nova.edu/tqr/vol24/iss9/20 Recommended APA Citation Triana, B. J. (2019). Use of Culture in the Website Brand Management of Kentucky Wine Producers. The Qualitative Report, 24(9), 2372-2401. https://doi.org/10.46743/2160-3715/2019.3184 This Article is brought to you for free and open access by the The Qualitative Report at NSUWorks. It has been accepted for inclusion in The Qualitative Report by an authorized administrator of NSUWorks. For more information, please contact [email protected]. Use of Culture in the Website Brand Management of Kentucky Wine Producers Abstract Digital and social media offer new opportunities for communication for brands, producers, and their stakeholders, especially for local producers with limited access to multiple industry-related marketing and communication resources. This study examines the digital brand management practices presented on the websites of Kentucky wine producers. The study analyzed all available Kentucky wine websites during the length of the study (2013-2015) with emphasis on the use of culture in the brand messaging. Cultural symbols were identified as the primary associations adopted by Kentucky wine brands for differentiation and recognition. -
The Economic Impact of Wine and Wine Grapes on the State of Virginia – 2015
THE ECONOMIC IMPACT OF WINE AND WINE GRAPES ON THE STATE OF VIRGINIA – 2015 A Frank, Rimerman + Co. LLP Report Updated January 2017 This study was commissioned by the Virginia Wine Board Frank, Rimerman + Co. LLP The Wine Business Center, 899 Adams St., Suite E, St. Helena, California 94574. (707) 963-9222 www.frankrimerman.com/businesses/business_management/wine_research.asp ECONOMIC IMPACT OF VIRGINIA WINE AND WINE GRAPES TABLE OF CONTENTS Highlights ......................................................................................................... 2 Executive Summary ......................................................................................... 4 Methodology................................................................................................... 13 About Frank, Rimerman + Co. LLP ............................................................... 15 Frank, Rimerman + Co. LLP 1 ECONOMIC IMPACT OF VIRGINIA WINE AND WINE GRAPES FULL ECONOMIC IMPACT OF WINE AND WINE GRAPES ON THE VIRGINIA ECONOMY -- 2015 $1.37 Billion VIRGINIA WINE, 2015 2010 WINE GRAPES ECONOMIC ECONOMIC AND VINEYARDS IMPACT IMPACT Full-time Equivalent Jobs 8,218 4,753 Wages Paid $291 million $156 million Wine Produced (Cases) 705,200 439,500 Retail Value of Virginia Wine Sold $129 million $73 million Vineyard Revenue $18 million $11 million Number of Wineries 261 193 Number of Grape Growers 338 386 Grape-Bearing Acres 3,300 2,700 Wine-Related Tourism Expenditures $188 million $131 million Number of Wine-Related Tourists 2,249,000 1,618,000 $89 -
Results by Medal
Appellation 75% KY Cases Winery or Brand Wine Name or Variety Grapes or fruit used Vintage % Alc. % RS SRP $ Medal or Other Y or N Made 12 Mile Creek US Jalepeno Jalepeno NV N 12.0 9.5 50 $ 12.00 G 12 Mile Creek US Chambourcin Chambourcin NV N 12.0 0.0 50 $ 14.00 G Signature Reserve 1922 House KY Chambouricn 2018 Y 13.6 0.0 93 $ 21.95 Chambourcin G Brizana Gardens & Winery KY Vidal Blanc Vidal Blanc 2018 Y 12.4 0.3 104 $ 22.00 G Chambourcin / Noirett / Cabernet Brizana Gardens & Winery KY Tall Dark and Handsome 2018 Y 12.5 0.3 92 $ 22.00 Sauvignon G Brizana Gardens & Winery KY Marquette Marquette 2018 Y 12.5 0.6 87 $ 22.00 G Cave Hill KY Family Tradition Blackberry Blackberry NV Y 12.6 4.5 98 $ 16.00 G Forest Edge US Bluegrass Blend Niagara 2018 N 12 8.0 400 $ 12.95 G Forest Edge US Sweet Strawberry Delight Strawberry NV N 12 8.0 200 $ 13.95 G Forest Edge US Zoey Rose Niagara / Concord 2018 N 12 3.0 200 $ 13.95 G Forest Edge KY Cabernet Franc Cabernet Franc 2017 Y 14 0.1 105 $ 22.95 G Forest Edge US Love Spell Diamond 2018 N 12 12.0 200 $ 24.95 G Elderberry Homemade McIntyre's Winery KY Elderberry NV Y 12 0.0 50 $ 14.99 Table Wine G Raspberry and Peach Table McIntyre's Winery KY Raspberry / Peach NV Y 12 7.0 100 $ 16.99 Wine G Prodigy Vineyards US Diamond Diamond 2018 N 12 6.0 500 $ 14.99 G Prodigy Vineyards KY Peach Vidal Blanc / Peach 2018 Y 12 6.0 200 $ 14.99 G Prodigy Vineyards US Pink Diamond Concord / Diamond 2017 N 12 5.0 100 $ 15.99 G Prodigy Vineyards US Raspberry Raspberry 2016 N 12 14.0 100 $ 15.99 G Rising Sons US Moscato