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Pdv Iluminación Para Edm Finanzas Tasker DEMARKETING ¿Qué es y cómo utilizarlo? PÁG. 36 WWW.MUSICAYMERCADO.COM | SEPTIEMBRE Y OCTUBRE DE 2014 | Nº 54 | AÑO 9 | ¡100% PARA MINORISTAS! 21 PAÍSES MÚSICA & MERCADO INFORMACIÓN DE NEGOCIOS PARA EL MERCADO DE AUDIO, ILUMINACIÓN E INSTRUMENTOS MUSICALES TASKER La marca italiana presenta PDV | SEPTIEMBRE Y OCTUBRE 2014 Nº 54 sus cables desde Milán. Descubra la ¡Conózcalos! PÁG. 32 importancia de la relación con el LA INDUSTRIA LATINA consumidor en la FINANZAS “nueva venta al ¡Aprenda algunas técnicas por menor” para mejorar el fl ujo de PÁG. 52 efectivo de su negocio! PÁG. 56 ILUMINACIÓN PARA EDM El LD Eduardo Valverde cuenta sus secretos de iluminación para eventos de música electrónica PÁG. 64 LA INDUSTRIA LATINA Informe especial sobre la realidad de la industria de fabricación de instrumentos musicales, audio y accesorios en varios países de América Latina. Sepa cómo hacen los protagonistas del mercado para importar y exportar sus productos, sus puntos de vista y las perspectivas que tienen para el futuro. PÁG. 42 Descarga el app de M&M para su móvil Y ADEMÁS ¡Ferias, lanzamientos y todas las noticias del mercado! PÁGS. 60, 68 Y 14 mmintl54_capa.indd 1 01/08/14 17:25 Hay Fiesta Otra Vez! [email protected] | www.facebook.com/DenonDJOfficial Untitled-12 1 05/08/14 16:15 PLGZ15_196x276_M&M.pdf 1 30/6/14 5:49 pm Hay Fiesta Otra Vez! C M Y CM MY CY CMY K [email protected] | www.facebook.com/DenonDJOfficial mmintl54_completa.indd 3 20/08/14 15:26 PLSS14_196x276_M&M Spanish.pdf 1 23/4/14 3:20 pm C M Y CM MY CY CMY K HANDMADE IN BRAZIL WWW.TAGIMA.COM.BR VISIT US AT: WWW.FACEBOOK.COM/TAGIMABRASIL TAGIMA DREAM TEAM 2014 - SÃO PAULO - BRAZIL Please contact : EXPOMUSIC 2014 - SÃO PAULO - BRAZIL [email protected] MUSIC CHINA - SHANGAI - CHINA mmintl54_completa.indd 4 20/08/14 15:26 PLSS14_196x276_M&M Spanish.pdf 1 23/4/14 3:20 pm C M Y CM MY CY CMY K HANDMADE IN BRAZIL WWW.TAGIMA.COM.BR VISIT US AT: WWW.FACEBOOK.COM/TAGIMABRASIL TAGIMA DREAM TEAM 2014 - SÃO PAULO - BRAZIL Please contact : EXPOMUSIC 2014 - SÃO PAULO - BRAZIL [email protected] MUSIC CHINA - SHANGAI - CHINA mmintl54_completa.indd 5 20/08/14 15:26 SUMARIO SECCIONES 8 EDITORIAL 10 UPDATE 42 TAPA IMPORTANDO Y 12 OPINION Manuel Rodríguez III EXPORTANDO EN AMÉRICA LATINA Tanto 14 ÚLTIMAS para importar como para 22 ENCUESTA La comunicación exportar se encuentran piedras con clientes y empleados en el camino en la mayoría de los países de América Latina 24 VENDIENDO SU MIX 58 PUERTO RICO GJM NOTAS 64 VISION DE PROFESIONAL Eduardo Valverde 20 TIENE LA PALABRA Andrés Mayo anuncia evento en Brasil 66 Dualo du-touch INNOVACIÓN 26 SETUP Metallica 68 PRODUCTOS 28 MUNDO DIGITAL Cinco errores que los dueñ os de negocios cometen en Facebook 73 CONTACTOS 32 INTERNACIONAL Tasker se conecta con América Latina y España 74 CINCO PREGUNTAS 52 La importancia de la relación con el consumidor Motivación de empleados PDV 56 FINANZAS ¿Cómo mejorar el fl ujo de efectivo en su negocio? 60 FERIA Expomusic 2014 COLUMNISTAS 62 FERIA Music China 2014 30 GERENCIA DE VENTAS por Luiz Carlos Uhlik 36 DEMARKETING: “¿QUISISTE DECIR ‘DE MARKETING’?” por Miguel de Laet 40 ¿QUIÉN PAGA 26 32 EL PATO? por Joey Gross Brown 54 ¿USTED SABE CUÁL ES LA MEJOR RED SOCIAL PARA SU NEGOCIO? por Alessandro Saade 60 62 6 www.musicaymercado.com @musicaymercado fb.com/musicaymercado mmintl54_sumario.indd 6 01/08/14 17:27 #40641 - CF Series Ad - MaM:Layout 29/04/2014 13:19 Page 1 Arquitectura Subsónica Baja Frecuencia de Celestion Combinando una gran ingeniería estructural con una serie de innovaciones pioneras del diseño, la serie de woofers CF de Celestion, establece nuevos estándares para el manejo de potencia, baja distorsión y excursión lineal. Descubra más sobre los altavoces profesionales y drivers de compresión de Celestion en celestion.com. Serie de woofers CF de Celestion Find out more celestion.com mmintl54_sumario.indd 7 20/08/14 15:25 EDITORIAL DANIEL A. NEVES STAFF CEO & PUBLISHER “NO COMPRE PARTICIPACIÓN EN EL MERCADO. CEO & Publisher Daniel A. Neves AVERIGÜE CÓMO GANÁRSELO”. PHILIP KOTLER Directora de Redacción Ana Carolina Coutinho Redactora Jefe Camila Parson Director de Arte Es hora de ampliar Dawis Roos Gerente de ventas internacionales Tiago Kaye el mercado Administración y fi nanzas Rosângela Ferreira Usted puede trabajar con alquiler de audio o ilumina- ción profesional, ser dueño de una tienda del segmento, organizar eventos o Fotos Divulgación incluso tener una escuela o conservatorio... El punto es el mismo: ¡Es hora de crear más mercado! Colaboradores Ann Lévizon, Miguel de Laet, Joey de la música Gross Brown, Luiz Carlos Rigo, Me he dado cuenta que dentro del mercado Alessandro Saade y Paola Abregú existen sub-divisiones que no se perciben como parte de un todo en común, que es justamente el mercado de la música. Esta disociación crea una falta de sinergia que Impresión podría ser aprovechada para generar mercado. Vox Editora e Gráfi ca Música & Mercado® Música & Mercado tiene un papel actuante en Brasil so- Tel.: +55 (11) 3567-3022 bre estas cuestiones y ahora, con la ayuda de decenas de tiendas y proveedores, P. O. Box: 79.766 llevaremos esto hacia América Latina y España. CEP (Zip code): 04601-970 São Paulo/SP – Brasil Queremos invitarlos a unírsenos en esta tarea. Lo que queremos MusicTube LLC es entender el tamaño real del mercado en cada país, el número de proveedores, de 2315 NW 107th avenue Warehouse 1A19 • BOX 133 empresas de alquiler de audio y luz, escuelas e institutos, representantes comercia- Zip code 33172 • Doral, FL, US les y cuáles son las marcas que tienen más presencia en los puntos de venta. Todos los derechos reservados. Autorizada su reprodución citando la fuente: ¿Podemos contar con su ayuda? ¡De ser así, entre en el link Música & Mercado, edición y autor. debajo, llene la encuesta y vamos a comenzar a elaborar este mercado cada vez Música & Mercado no se responsabiliza con más profesionalismo y trabajo! por el contenido ni por los servicios ofrecidos en los anuncios publicados. Un gran abrazo. Publicidad Anúnciese en Música & Mercado DANIEL NEVES [email protected] CEO & PUBLISHER DE MÚSICA & MERCADO www.musicaymercado.com TWITTER/DANIEL_NEVES Síganos: twitter.com/musicaemercado WWW.MUSICAYMERCADO.ORG Socios Estratégicos/Strategic Partners * PHILIP KOTLER ES ACTUAL PROFESOR UNIVERSITARIO ESTADOUNIDENSE. PHD EN ECONOMÍA, POST DOCTORADO DE MATEMÁTICA EN HARVARD Y CIENCIAS DEL COMPORTAMIENTO EN LA UNIVERSIDAD DE CHICAGO. FUE SELECCIONADO EN 2005 COMO EL CUARTO MAYOR GURÚ DE NEGOCIOS POR FINANCIAL TIMES. 8 www.musicaymercado.com @musicaymercado fb.com/musicaymercado mmintl54_editorial.indd 8 29/07/14 17:14 En vivo o en el estudio Cada producto está diseñado para cumplir con las normas más importantes que conocemos – TUYOS Central de Parlantes Intermark Industries www.centraldeparlantes.com www.intermarkindustries.net Cotzul S.A. L.O. Electronics www.telerepuestos.com www.loelectronics.com CV Audio Oidos www.cvaudio.com.br www.oidos.net Distribuidora Gonher S.A. Prind–Co www.distribuidoragonher.com www.prind-co.com made in the usa Los productos de EMINENCE son diseñados Para encontrar un distribuidor cerca suyo, por favor visite y echos en Estados Unidos. www.eminence.com/dealer-locator/ loudspeakers | compression drivers | crossovers | horn flares | enclosure design software | loudspeaker protection MM_Pro_8.1x10.8_esp_2014.indd 1 7/24/14 12:51 PM mmintl54_editorial.indd 9 20/08/14 15:27 UPDATE Cover Story: The Latin industry Point of Sale: The importance of a good relationship with the consumer When we think about retail, placing ourselves in the consumer’s role, which are our biggest expectations regarding brands and their products? Find here some Special tips to keep in mind and use in your business. PAGE 52 report on the reality of the manufacturing Tradeshow 1: Expomusic industry in several prepares its 31st edition Latin American countries. Learn how the market leaders do to export and import their products, their points of view and perspectives towards the future. PAGE 42 International: Tasker e Brazilian audio, musical instruments, lighting and gets connected to accessories tradeshow will be held from September Latin America 17th to 21st in Sao Paulo and promises to boost the and Spain market during the second semester of the year. PAGE 60 Tasker is an Italian brand with an inter- Tradeshow 2: national background 2014 Music of over 40 years and has China will have been producing high quality nine halls cables for the electronics and Along with Prolight industrial communication elds. In + Sound Shanghai, addition, the company has special lines focused on it will be held from audio, video, music and broadcast. PAGE 32 October 8th to 11th at the Shanghai New In- Digital World: Five mistakes that ternational Expo Centre (SNIEC), located in the mod- business owners make on Facebook ern city of Shanghai, China, where all kind of musical Promoting your business on Facebook is more instruments, audio systems, lighting, accessories and than creating a fanpage and posting on sales. If music software will be presented. PAGE 62 you really want to make a good use of Facebook’s resources, make sure you are not making one of Professional’s Vision: these five common mistakes. PAGE 28 Eduardo Valverde Acting in the industry for the last 20 years, Spanish Learn Now: Demarketing: Eduardo Valverde has worked in every lighting eld What is it about? as designer, operator and programmer. He’s current- What is it that a vehicle manufacturer’s recall, Kinder ly focussing on EDM shows and in this interview eggs and Natura tea boxes have in common and you he talks about that particular segment and what can use in your store? PAGE 36 technology to use.
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