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Clotho Business Solutions Takes GT Bicycles to the Changing Olympic World

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Clotho Business Solutions Takes GT Bicycles to the Changing Olympic World FOR IMMEDIATE RELEASE CONTACT: Ryan Zerwer or Bahman Zakeri Partners, Clotho Business Solutions 608.294.7900 [email protected] Clotho Business Solutions Takes GT Bicycles to the Changing Olympic World MADISON, Wis. (May 2008)—Clotho Business Solutions recently launched GT Bicycles’ BMX racing microsite for the 2008 Beijing Olympics, Olympics.gtbicycles.com. The 2008 Beijing Olympics is the debut of BMX racing, an extreme sport added in response to the Olympic Games’ call to reach a younger demographic. Recognizing online opportunities as a powerful way to capture the attention of a younger audience, BMX manufacturer GT Bicycles, a division of Cannondale Sports Group, needed an engaging site to showcase their Olympic debut. With a look and feel reflecting BMX racing and its young enthusiasts, the site features stories about GT­sponsored Olympic riders, video integration with YouTube, photos, course maps, scores and racing times. Microsites are increasingly the preferred method to build brand awareness because they enable companies to quickly reach target demographics with tailored content. “GT has been a leader in BMX since the early days of the sport, and this microsite is an effective and convenient way to align our brand with BMX racing for its historic debut in the Beijing Games,” said Sarah Ostermeier, sports marketing manager of GT Bicycles. “Marketers require more flexibility in targeting their message to specific audiences,” said Ryan Zerwer, partner and CEO of Clotho Business Solutions. “We have been working with several clients on developing campaigns centered around such assets and have witnessed their positive impact firsthand.” Clotho Business Solutions began as Clotho Advanced Media in 1996, developing Web sites with engaging content for clients such as American Girl Company and Rayovac. Clotho is an innovative technology company providing full­service Web and business solutions that drive revenue and save costs – all with the aim of returning real value to the bottom line. Clotho’s clients include Aprilaire, MasterCraft, the University of Wisconsin and Virchow Krause. To learn more about Clotho Business Solutions, visit www.clotho.com. Cannondale Sports Group and its GT Bicycles brand are part of Dorel Industries (TSX: DII.B, DII.A). About GT Bicycles Built on its race­proven performance products, GT Bicycles has been designing technologically advanced bikes in the road, mountain and BMX categories since 1973. For more information about GT Bicycles, please visit www.gtbicycles.com. About Dorel Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend­setting products. In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi­Cosi, Safety 1 st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and Sugoi have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty­six hundred employees, facilities in seventeen countries and sales worldwide. U.S. operations include Dorel Juvenile Group USA, the Cannondale Sports Group, Pacific Cycle and Ameriwood Industries which produces ready­to­assemble furniture; Altra Furniture and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada, Dorel Home Products and Sugoi. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain. # # #.
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