Your levies at work // June 2014 Peak performance 21// Pushing production with pasture 06// Emerging global food trends 08// Aussie, Aussie, Aussie! New global brand for beef, lamb and goat 15// Lessons learned The benefits of producer education 26// Facing up to the situation An analysis of the northern beef industry Feedback: Your levies at work June 2014 A note from the Chair... n behalf of the Board, I am pleased to announce Richard Norton has been appointed as MLA’s new Managing Director, commencing Monday 2 June. OAfter an extensive executive search, we believe Richard is ideally placed to lead MLA. His proven experience in leading change and continuous improvement within a corporate environment positions him well for the Managing Director role. Richard’s previous roles include Managing Director of Landmark, and senior positions at Wesfarmers Dalgety, Toll Holdings, Woolworths and Coca Cola. He brings experience and knowledge of global agricultural retail supply chains as well as agricultural marketing and production systems. The Board and I look forward to working with Richard as he builds on the work of MLA to invest in marketing and R&D, to create opportunities to add value to your business. As always the Board and I welcome any thoughts and feedback you may have, as we work to ensure the investments we make on your behalf are as effective as possible, and in the right areas. Dr Michele Allan MLA Chair
[email protected] Feedback is produced and Contents published by Meat & Livestock Australia Ltd (ABN 39 081 678 364). The magazine is free to MLA Up-FRONT 26 Increased production = increased members and available on subscription to non-MLA members 03 Profit drivers pinpointed profit in the north at an annual rate of $100 (including 03 Still on top of the Challenge 06 27 Practical steps for business success GST) within Australia and $150 overseas.