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PLAYBOOK 2015

The NFL is the premier brand in professional sports. PUTTING BOOKS The Atlanta Falcons are the most popular professional sports team in IN THE HANDS OF Georgia. With four playoff appearances in the last six years, including hosting the NFC Championship in 2013, there’s a lot of excitement in MORE Georgia about the Falcons and their new stadium. THAN 700,000 The Atlanta Falcons program is literally in the hands of thousands of FANS DURING THE diehard Falcons fans 10 times a year. 45,000 programs are hung on 2014 SEASON the backs of the seats at the GA Dome before each home game for fans to enjoy. Most sponsorships with the Atlanta Falcons require a six-figure investment for game day promotions.

$6 To have a full-page color ad in every Atlanta Falcons program is $20,000 for the entire season.

The 112-page, five-color program

vs CARDINALS (metallic) includes features, photographs, FALCONS NOVEMBER 30, 2014 statistics, depth charts, analysis and takes COMPLIMENTS OF:

By Reid Ferran a look back at Falcons history. Some of VS FEATURED The best athletes always want to play each other; Jones and Peterson MATCHUP are no different. Jones leads the Falcons in receptions and receiving yards this season and will look to add to his numbers against one of the best in the League. Peterson, known for his playmaking ability, will present likely the toughest individual challenge that Jones PAUL has seen this season. This pivotal matchup alone could possibly the top sponsors in the 2013 program SOLIAI impact the outcome of the game more than any other on the field. VS

ANDRE VS ELLINGTON Falcons Head Coach Mike Smith says Trufant plays with a lot of confidence and trusts his abilities, which he’ll look to showcase were Suntrust, Coca-Cola, Miller Lite, The Falcons signed Soliai in against one of the most sure-handed receivers in the NFL. Fitzgerald the offseason to boost their seems to only get better with age. The 31-year-old receiver is in strength on the defensive line, his 11th NFL season and hasn’t slowed down, grabbing virtually teaming with fellow free- everything in sight and making the most after the catch, including an 80-yard earlier this season. agent addition Tyson Jackson to disrupt opposing teams BBee U Ultltimimaattee.. offenses. Soliai will have his Ford, Rooms To Go, XFINITY, Gatorade, VS DREW STANTON THE ULTIMATE TAILGATE PARTY work cut out for him in Week THE ULTIMATE TAILGATE PARTY 13, facing Ellington. The dual- On the go on game day? Go to Publix first. One pass through the Bakery and Worrilow has been a tackling machine for the Falcons since breaking DeliOn and the you’re go on showing game day? up to Go the to tailgate Publix first.fully stocked: One pass subs, through wings, the sides,Bakery and threat running back leads his into the team’s starting lineup last season. In year two, Worrilow Deli andcookies, you’re pies, showing rolls. Noup prepto the necessary. tailgate fully Just stocked: grab and subs, go. wings, sides, team in rushing yards and continues to prove that his rookie campaign was no fluke, showcasing strong pursuit skills and a sure-tackling ability. Stanton has shown he’s cookies, pies, rolls. No prep necessary. Just grab and go. also has multiple receiving very much worthy of being a starting quarterback in this League, filling scores, including one that in admirably for injured Cardinals QB Carson Palmer. Falcons fans are Publix, National Guard and Russell. totaled 81 yards. hoping Worrilow’s skills far outweigh those of Stanton’s in Week 13. OFFICIAL SUPERMARKET OF THE ATLANTA FALCONS

ATLANTA 6 FALCONS OFFICIAL SUPERMARKET OF THE ATLANTA FALCONS ATLANTA FALCONS PLAYBOOK 2015

here will be a new section in the 2015 Falcons Playbook dedicated to local businesses. The Falcons feel strongly Tabout their partnerships within the Atlanta community and want to make the program more affordable for those partners. Therefore, there will be four different sized ads available as well as the option to purchase a five-game package for half of the season or a full-season package for all 10 games.

FULL PAGE AD HALF PAGE VERTICAL HALF PAGE VERTICAL QUARTER PAGE QUARTER PAGE AD 5-GAME OR HORIZONTAL AD OR HORIZONTAL AD AD 5-GAME FULL-SEASON $6,000 $3,500 $6,000 $11,000 PACKAGE 5-GAME PACKAGE $10,500 FULL-SEASON PACKAGE PACKAGE PACKAGE

FULL PAGE: HORIZONTAL HALF PAGE: VERTICAL HALF PAGE: QUARTER PAGE: 5.375IN W X 8.25IN H 5.375IN W X 4.077IN H 2.6042IN W X 8.25IN H 2.6042IN W X 4.077IN H

FOR MORE INFORMATION, PLEASE CONTACT IJ ROSENBERG AT 404-246-7819 OR [email protected]