DOCSLIB.ORG

A Charity Badge to Raise Dough?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
A Charity Badge to Raise Dough? Fundraising forum A Charity Badge to Raise Dough? Would a charity badge be a good fundraising vehicle for your organization? By Lance Trebesch & Taylor Robinson harity badges are increasing $100,000 raised in only three weeks, your cause by seeing who puts your in popularity and may become www.sharingfoundation.org), the ma- badge on their Web site, blog, or Cmore important in the future. jority of charity badge fundraisers social network profile. If you don’t have one, here’s what have less impressive results. Ac- 4. Targeted Audience. According you need to know. cording to TechSoup (“Show Me the to Wikipedia (www.wikipedia.org), A charity badge is a small widget Numbers: Can Group Fundraising more than 61% of all donations come (a mini-Web page), often including Help You?”, www.techsoup.org), from personal requests. A charity a picture, brief description of the which collected data from group badge is often shared from one organization, and link to where you fundraising sites (these numbers friend to another, targeting requests can make a donation. The beauty of don’t exclusively reflect charity badge to individuals who may donate. For the charity badge is that it lets users fundraisers), the average group example, if you were an environ- share with one another by simply fundraiser yielded revenue of only mental nonprofit, you could place clicking on “get this badge” (word- $692.80. your badge on an established “envi- ing may vary depending on the 2. Number of Participants. The ronmental group” within a social badge provider), then copying and concept of charity badges is still networking site, and friends in the pasting the html code onto their relatively new and not yet wide- group would share the badge, giving Web site or blog. Much like a chain spread. The average group fundrais- it a much more targeted viewing. letter, the potential for spreading ing campaign has from 4-40 donors. 5. Unknown Future. The future the badge is great, especially when 3. Personal Contact. People are of charity badges is still largely up in used on social networking sites or more compelled to give if they the air. By experimenting with badges blogs. Below is an example of a char- receive acknowledgment for their now, your organization will gain a ity badge from Network for Good. donation. One problem with online better understanding of how they donations is that there’s little or no work and how you can effectively Amount raised, tracked in real time personal connection between the use them in the future. Code and links to display organization and the supporter. How to Create a Badge badge on your own According to Mashable, a social Web site, blog or social networking news site (www.mash Creating a badge is very easy and networking site able.com), a RockYou charity wid- can be done in a matter of minutes. Photo uploaded by user get received 2,257,505 views but Simply follow the step-by-step generated only $69 during that time instructions on your provider’s Web Link to donate securely period. site. Some of the most popular pro- to one of over a million viders include Network for Good charities Five Reasons Why You (www.networkforgood.org), ChipIn Video Link added by user Should Use One Anyway (www.chipin.com), and CareBadges 1. Awareness. The most important (www.carebadges.com). reason to create a charity badge is to raise awareness of your organiza- 250 characters of text tion. While there’s potential for a Lance Trebesch (lance@TicketPrint written by user highly successful fundraiser, the ing.com) is CEO of Ticket Printing, and Taylor Robinson (trobinson@Ticket most likely benefit will simply be Printing.com) is Ticket Printing’s that more people are exposed to marketing manager for the nonprofit your cause. sector. Ticket Printing (www.ticket 2. Little Expense. ChipIn (www. printing.com) is a leader in affordable chipin.com) and Network for Good online ticket printing for small-to- (www.networkforgood.org) currently medium size organizations. Over the To decide if a charity badge is past 10 years, TicketPrinting.com has don’t charge to create badges. Your designed and printed millions of tick- right for your nonprofit, you’ll want only costs would be the potential ets for thousands of events, fundrais- to know the following: credit payment fees and the labor to ers, performances, and more. Ticket create and promote your badge. Printing.com has hundreds of ticket Three Reasons a Charity Badge 3. Community Networking. Plac- templates –– just put in your event or May Not Help Your Organization ing your badge in targeted locations raffle information and Ticket Printing can help you reach new demographic prints and ships in 24 hours. Or, a 1. Campaign Success. While there design-your-own tool enables you to are some noted exceptions (such as groups. Furthermore, you’ll be able customize your ticket. the Sharing Foundation’s astounding to easily track who’s interested in May/June 2009 www.snpo.org NONPROFIT WORLD • 7.
Load more

Recommended publications
  • Building Multiple Revenue Sources TABLE of CONTENTS
    STRENGTHENING NONPROFITS: A Capacity Builder’s Resource Library Building Multiple Revenue Sources TABLE OF CONTENTS INTRODUCTION ........................................................................................................................................ 4 OVERVIEW ................................................................................................................................................. 5 REVENUE SOURCES .................................................................................................................................. 5 Annual or sustained gifts ....................................................................................................................................... 6 Major gifts ................................................................................................................................................................... 6 Planned gifts .............................................................................................................................................................. 6 Foundation grants .................................................................................................................................................... 6 Cause-related marketing ........................................................................................................................................ 6 Corporate giving programs ..................................................................................................................................
    [Show full text]
  • The Wired Fundraiser
    The Wired Fundraiser How technology is making fundraising “good to go” October 2007 Introduction On January 18, 2007, Robin Maxwell was out for a run when her feet suddenly felt completely numb. It was a strange and unnerving sensation, and she didn’t know what to make of it. She wondered if she’d pushed herself too hard. After all, she was a tri-athlete training for a marathon – and, as mother of two, she was also always busy chasing after her two young children. After her doctor conducted some tests, she soon learned there was a far more serious cause: she had multiple sclerosis (MS), the progressive neurological disease. “I felt this incredible darkness,” she says of her diagnosis. A few days later, a friend of hers was watching The View and saw Kevin Bacon talking about his new charitable effort, SixDegrees.org – a website where anyone could create a widget to fundraise online for their favorite cause. Knowing Robin had said she wanted to do something to help others with her diagnosis, the friend emailed Robin about the website and the matching grants Kevin was offering to top fundraisers’ causes. Robin went online to create a widget to fundraise for her local MS Society the same day. “I raised $800 the first day, and suddenly I realized this was something that could work. I had a reason to get up every day. People wanted to help me, and they wanted to help me get that grant. They wanted to keep me from facing the disability that I am facing,” she says.
    [Show full text]
  • How to Convert Social Media Followers Into Donors
    E-GUIDE • 5 Fundraising Myths Debunked How to Convert Social Media Followers Into Donors Donor Management Made Easy NetworkForGood.com 1 Table of Contents Turn Your ‘Likes’ Into Donations ........................................4 Create Faithful Stewards..... ............................................... 11 Social Media Cheat Sheet ..................................................14 ABOUT NETWORK FOR GOOD Since 2001 Network for Good has played an instrumental role in helping thousands of nonprofits raise more funds by engaging supporters and donors in a more meaningful and impactful way. Refreshingly easy to use, our suite of tools, including Donor Management Software, Fundraising Pages, and Personal Fundraising Coaches, provides nonprofits with a complete fundraising solution, saving them time and enabling them to succeed in fulfilling their mission. “Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness that you are able to give.” —Eleanor Roosevelt Marketing to donors has changed dramatically thanks to the internet and the advent of social media. Organizations can now maintain continuous contact with their supporters at little to no cost. But all the ‘likes’ in the world don’t mean anything if they’re not converting into donations to your nonprofit. How you choose to engage with your donors via social media is vital. Both to increase the amount of gifts to your cause, and to amplify your organization’s message. In this guide we will show you how to acquire new donors via social media, how to engage your existing supporters through social media channels, how to turn their support into donations, and how to create stewardship programs. And we will also provide you with an actionable social media cheat sheet.
    [Show full text]
  • Challenge Winners Press Release
    THURSDAY, FEBRUARY 21, 2008 CONTACT: Alexis Collado, PARADE: 212-450-7014 Rich D’Amato, The Case Foundation: 202-467-2080 AMERICA’S GIVING CHALLENGE INSPIRES MORE THAN 48,000 PEOPLE FROM AROUND THE GLOBE TO DONATE $1.2 MILLION ONLINE IN JUST FIFTY DAYS PARADE MAGAZINE AND THE CASE FOUNDATION TO AWARD AN ADDITIONAL $500,000 TO THE CHARITIES AND CAUSES OF THE FUNDRAISING “CHAMPIONS” WASHINGTON, February 21, 2008 –PARADE Magazine and the Case Foundation, along with their online donation processing partners, Network for Good and GlobalGiving, announced today the champions of the first-ever America’s Giving Challenge. The Challenge was designed to encourage the charitable use of social networking and Web 2.0 tools and to empower individuals to fundraise and build networks of caring people around the organizations and issues they care about most. During the six-weeks of the Challenge, 48,000 unique donors contributed to nearly 700 charities and, with an average donation of $25, the Challenge raised a total of $1.2 million for a combination of US-based charities and globally-oriented causes. PARADE and the Case Foundation will add $500,000 to this total. Four national and four globally-oriented charities will each receive $50,000 for driving the greatest number of unique donors to contribute to their cause. An additional 100 charities will each receive $1,000 for collecting the most total donations for their cause, from all sources, during the Challenge. PARADE’s America’s Giving Challenge Winners: The $50,000 national winners, sponsored through
    [Show full text]
  • Healthy People. Better World. Since 1948. Cover Photo: Jodie Willard Acenese Girl in a Relief Camp in Banda Aceh, Indonesia Photo: Jodie Willard
    direct relief international | annual report 2005 healthy people. better world. since 1948. cover photo: Jodie Willard www.Jodiewillard.com Acenese girl in a relief camp in Banda Aceh, Indonesia photo: Jodie Willard Dr. Vinya Ariyaratne and Direct Relief VP of Programs Chris Brady at Sarvodaya in Colombo, Sri Lanka This report is dedicated to Dr. Vinya Ariyaratne and Sarvodaya, the dynamic Sri Lankan community organization that he leads: for extraordinary, sustained leadership in thousands of Sri Lanka’s village communities, for joining altruistic ideals with productive initiatives, and for the enormous efforts undertaken in the aftermath of the Asian tsunami to help people rebuild their communities and lives. 1 | LETTER FROM THE PRESIDENT AND CEO | It is a privilege to report on Direct Relief’s 57th year of operations, in which our organization received more support and was able to provide more help to more people than in any previous year. This is the first report on our new fiscal year reporting period, which began on April 1, 2004, and ended on March 31, 2005. The year was marked by the extraordinary single-event tragedy of the Asian tsunami, which killed and displaced hundreds of thousands of people, and the slow-motion and less visible human tragedies that occur every day in developing countries. These events called upon our organization to focus more intensely than ever to help people facing tremendous challenges to meet basic health needs. Our longstanding focus on efficiency is rooted in the simple desire to help as many people as possible with whatever resources are entrusted to us.
    [Show full text]
  • Harlequin Haven Great Dane Rescue Newsletter, Fall 2007, Vol. 10, No. 3
    Visit our Web site oftenoften———— HHHARLEQUINARLEQUINARLEQUIN H AVENAVENAVEN G REATREATREAT D ANEANEANE R ESCUEESCUEESCUE your next best friend may be waiting there for you! EWSLETTER Harlequin Haven Great Dane Rescue N Fall 2007 Vol. x, No. 3Vol. 3 CCCLICKLICKLICK TOTOTO D ONATEONATEONATE BYBYBY S EPTEMBEREPTEMBEREPTEMBER 16! once we get into the top six Your donation could be Inside this issue: matched by making it then the size of the donation through the Rescue’s counts for the matching funds. “charity badge” at Network Please note: duplicate E-mail Click to Donate 1 for Good. and postal addresses will not Donate at least the mini- count toward our goal. Unadoptable 1–2 mum amount of $10 to help The founders of SixDe- us win a matching grant of Bert’s Books 2 grees.org operate it in the be- $10,000 from Hanes and lief that everyone is connected Bonding 3 SixDegrees.org! to others through six or fewer The objective is to get as relationships. Volunteer News 4 many donors as possible We are all connected through before September 16. HHGDR and our love of dogs. Rainbow Bridge & 5 Our goal is to get into the top New Adoptions Be sure to use the charity six applicants where we get badge on the Rescue Web site Donor & Sponsor News 6 all donations matched! The or the link below so that we only way we can do that is to get the highest number of are credited for your donation. How To Help 7 people donating. Please post the charity badge link to everyone in your E-mail Mozart’s Paintings 7 Once we reach that goal, we address books; ask your then have a chance to win eBay Update 8 friends and coworkers to help up to $10,000 through the also.
    [Show full text]
  • The Works of Anna Laetitia Barbauld : with a Memoir
    FROM THE LIBRARY OF REV. LOUIS FITZGERALD BENSON. D. D, BEQUEATHED BY HIM TO THE LIBRARY OF PRINCETON THEOLOGICAL SEMINARY *«- ScB skcu t3l£o CrLCA. /) yjl">lli. 4. / Digitized by the Internet Archive in 2013 http://archive.org/details/nnalaeti03barb OF PI 0.'* 1936 i iu 23 x\ WORKS ANNA LJETITIA BARBAULD WITH A MEMOIR BY LUCY AIKIN. Bright- eyed Fancy hovering o'er Scatters from her pictured urn Thoughts that breathe and words that burn IN THREE VOLUMES. VOL. HI. BOSTON. PUBLISHED BY DAVID REED, [S26. CAMBRIDGE : Printed bv Hillwrd & MeteaTft CONTENTS OF VOLUME IN. JUVENILE WORKS. Page A Legacy for Young Ladies. True Magicians 1 A Lecture on the Use of Words 10 The Pine and the Olive: a Fable 13 On Riddles 15 The King in his Castle 20 On Female Studies 24 The Rich and the Poor. : a Dialogue 33 Description of an Animal lately found in the Wilds of Derbyshire 40 On the Classics 42 Letter of a Young King 54 Verses written in the Leaves of an Ivory Pocket-book, presented to master T**** 59 On Plants 61 On a Portrait of a Lady and Two Children 64 Earth 65 On the Uses of History : in Four Letters 68 Fashion : a Vision 94 To Miss D*** 102 On the Birth of a Friend's eldest Son 103 Epitaph on a Goldfinch 105 The Morning Repast 106 Description of Two Sisters 107 A Character 109 Pic-nic 110 viii CONTENTS. Letter from Grimalkin to Selima 11: Petition of a Schoolboy to his Father 117 Tlie River and the Brook : a Fable 120 The Lament: a Ballad 121 Allegory on sleep 123 To ****, occasioned by his Poem on the Sun 127 A Hymn 128 On Friendship 130 Confidence and Modesty: a Fable 135 The Death-Bed 137 A Dialogue of the Dead, between Helen, and Mad.
    [Show full text]
  • Giving | Green Paper
    Giving Green Paper time money knowledge skills enthusiasm assets care energy � 2 Giving Green Paper Contents 3 Contents Introduction.................................................................................................................... 4 Making a difference ..............................................................................................................................................................4 � Our approach..........................................................................................................................................................................5 � What we want to achieve................................................................................................................................................6 � This paper..................................................................................................................................................................................6 � How.we.can.achieve.a.culture.change......................................................................7 Great opportunities.............................................................................................................................................................8 � Information............................................................................................................................................................................. 11 � Visibility.....................................................................................................................................................................................12
    [Show full text]
  • Event-Based Fundraising
    Raise more money for your cause! About Nonprofit Fundraising 101 Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: • Planning, hiring, and tracking progress • Individual donors, major gifts, events, and direct mail • Board and volunteer engagement • Foundation and government grants • Corporate partnerships • Online and email fundraising • Social media and mobile crowdfunding • Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step- by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice
    [Show full text]
  • BY: CLAIRE AXELRAD Intro
    BY: CLAIRE AXELRAD Intro The end of the calendar year is fast approaching. This is the time when your annual fundraising goals will likely be met, surpassed or put onto life support. Because even if you operate on a fiscal year, now is the time when people do most of their annual giving. Don’t delay. The end of the calendar year is when most folks engage in philanthropy. You don’t want to waste this time when people are feeling their most generous. October or November is too late to begin thinking about your strategy. You must plan ahead, because 50% of nonprofits receive a majority of their annual contributions from October to December. In fact, over 30% of donations are made during the month of December alone. This time of year also includes the celebrations that inspire the most generosity: Thanksgiving, #GivingTuesday and Christmas, per a Network for Good report. In fact, a whopping 77% donors surveyed noted December 25th was the day that most inspired them to give. And donors who have tax benefits in mind will give last-minute gifts before January 1st. The important lesson here? It’s not too early to start developing a strategy for the end of 2020. PAGE 2 BLOOMERANG CLAIRIFICATION YEAR-END GIVING CHECKLIST: BLOOMERANG.CO CLAIRIFICATION.COM 13 TIPS FOR LUCK Give yourself ample time to plan all the elements of your year-end campaign. Create your strategy, collect visuals to support your most compelling stories, recruit your most effective fundraisers and build a time-line for deploying your campaign offer across multiple chan- nels.
    [Show full text]
  • Our Digital Dilemma
    WHITE PAPER Our Digital Dilemma New data reveals our approach to donor retention may be all wrong: How Netflix changed the way we need to fundraise. Donor Management Made Easy NetworkForGood.com 1 Table of Contents The Dilemma ..........................................................................3 Summary .................................................................................4 Key Findings ...........................................................................6 Fundraising Through the Lens of Netflix ..........................8 Conclusion ...........................................................................12 Next Steps .............................................................................13 Appendix ...............................................................................14 References ............................................................................17 About Network for Good...................................................18 Donor Management Made Easy NetworkForGood.com 2 The Dilemma Nonprofit organizations in the United States are now being challenged by major political, demographic, economic, and technological factors outside of their control, and are not able to adapt. There has been a tectonic shift in how consumers—our donors—engage with content, favoring more frequency that can be accessed through multiple, digital channels. Nonprofits with operating budgets of less than $3 million, a segment that comprises more than 85 percent of our sector, spend roughly $33,000 each year on consultants,
    [Show full text]
  • For the Average Philanthropist Author: Rishi Kaneriya - [email protected] Adviser: Dr
    – Independent Work Report Fall, 2015 – MyLight: The “One Stop Shop” for the Average Philanthropist Author: Rishi Kaneriya - [email protected] Adviser: Dr. Robert Dondero - [email protected] Abstract MyLight is a web application designed to serve as the “one stop shop” for the average philan- thropist looking to donate to non-profit organizations online. It recommends charities to users based on their personal charitable interests, visualizes data about them in an easy-to-understand way that inspires action, integrates current events about charities in the news, and contains social functionality to help users stay connected to fellow donors. This paper discusses related charity- finding products before detailing the ways in which MyLight differentiates itself as a truly integrated solution. It also discusses the technical implementation of the application, as well as ways in which it was evaluated, before culminating in a discussion of potential improvements that could refine MyLight’s ability to empower everyday philanthropists in the future. 1. Introduction Last year, the amount of overall charitable giving around the world was up 3% from the year before, with online charitable giving up by 9% [17]. Furthermore, individuals — as opposed to foundations, grants, or corporations — accounted for the largest majority of contributions; a remarkable 72% of total contributions in 2013 came from individuals [13]. These figures highlight not only the rich altruistic spirit of the global community, but also the collective power of individuals to make positive change. The World Bank recently predicted that, by the end of 2015, “the number of people living in extreme poverty around the world is likely to fall to under 10 percent of the global population” [3].
    [Show full text]