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Chris Ames Created an Alter Ego Named the World Famous Monkey Boy

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Chris Ames Created an Alter Ego Named the World Famous Monkey Boy Playing careers are not the only improbable dreams chased in the remote outposts of the minor leagues. In 1998, a young minor league salesman named Chris Ames created an alter ego named The World Famous Monkey Boy. The WFMB was a peanut hurling, Super Soaker toting, break-dancing dynamo in a tattered costume shop bear suit, held together by duct tape and re-purposed to an approximation of the simian form with a cheap plastic monkey mask. Ames developed the character largely through a series of happy accidents. His manic after-hours impersonation of a co-worker caught the attention of Ames’ boss, Billy Johnson, a former minor league mascot himself who was looking for a promotion to liven up the opening weekend debut of his new club, the Nashua Pride. Ames’ day job as the Pride’s ticket sales manager quickly brought him into contact with Ted Giannoulas (The San Diego Chicken) and Dave Raymond (The original Phillie Phanatic), two icons of character-based entertainment who swung through Nashua on their annual summer circuits of the minor leagues. By 2001, Ames was working in software sales, but was not finished with Monkey Boy. Using sick days and vacations, he booked himself as a touring act in minor league ballparks around the country, working up the nerve to dive-in full-time in the spring of 2003. In developing his business, Ames would face many of the same challenges as ballplayers toiling in the minor leagues, battling injuries and balancing his love of entertaining with the priorities of raising a family and making a living. Today, Chris Ames works in information technology in Florida. On July 29 th , 2011 he will return to Holman Stadium in Nashua to for an encore performance as the World Famous Monkey Boy for the Nashua Silver Knights of the Futures Collegiate Baseball League. Chris Ames spoke to Fun While It Lasted about his alter ego, the World Famous Monkey Boy, on July 6 th , 2011. Interview begins after the jump. FWiL: You joined the front office of the Nashua Pride for the team’s first season in 1998. Was that your first experience in the sports industry? AMES: It was the first experience I had working in a sports organization. I had a couple of TV internships working for sports departments, but as far as working for a sports organization, the Pride was my first experience. FWIL: How did you learn about it? How did you come to connect with the team? AMES: My wife’s family is from Nashua. My father-in-law cut out an article from the local newspaper. A guy named Ken Shepard and <Pride owner> Chris English were involved at the time and they had announced in late 1997 that they were bringing a team into Nashua and they were going to be renovating Holman Stadium. I had gone to school for sports communications and decided that this would be a good opportunity for me to get involved. I put together probably about a 65-75 page marketing plan for the Nashua Pride and I sent it to Ken Shepard who then contacted me and said they would be up in the Nashua area to look at office space and to interview a couple of prospective General Managers and they asked me to come in for an interview. I came in and at the time they didn’t have a general manager. Once Billy Johnson was hired <as GM>, he got a hold of my marketing plan and it was enough for him to be impressed and offer me a position with the Pride. I decided to take a leap of faith and join what was then a four-person front office with the Nashua Pride. I was in charge of ticket sales. FWIL: Can you talk about the genesis story of the World Famous Monkey Boy character? AMES: There was a staff member who only lasted a year with the Pride. He was notorious for coming in late and leaving early. He was the only other one besides Billy Johnson who had his own office. He was like Superman in the way he could get his coat on, get his stuff packed up and get out of the office in no time. The rest of us had a little joke about the fact he was so quick to get out of the office. One night we were working late and I thought he had left. I was impersonating him, trying to put on my pull over jacket as fast as possible, my arms were flailing up in the air, trying to find the head hole. I stuck my head through the hole and lo and behold there he was. He had stayed late and wanted to know what we were all laughing at. He said “Hey, that looks like the way an orangutan would put on his jacket.” So then Billy Johnson, the General Manager said “That’s it! We’re dressing you up in a monkey suit for opening weekend”. There had just been an article written a few days earlier that the Lowell (MA) Spinners were doing a promotion where they were gonna invite a bunch of third trimester pregnant women to the game and the first one to give birth would win a year’s supply of diapers. So the write up was very favorable for the Spinners, who played about 15 minutes south of us across the Massachusetts border. We had just released our promotional schedule at the same time and <the press> found ours to be rather uncreative. So this was Billy’s idea of how we could bring some fun and excitement to the ballpark. Also from his background, he had put himself through college working as “Billy Bird”, the Louisville Redbirds mascot. Very near and dear to his heart was the fact that he had entertained hundreds of thousands of fans over the course of his early baseball career. We were planning on having about 8,000 fans come through the stadium for opening weekend and that was gonna be the extent of my act. I would run out in the middle of the 5 th inning and throw peanuts in the crowd and that would be it. We got through opening weekend and apparently Monkey Boy was a hit. So Billy decided that instead of renting this cheap converted bear costume from a Boston costume store, we would buy it. I think they paid a hundred bucks to rent it and then another hundred bucks to buy it. So, then he decided that Monkey Boy would perform at every Pride game that season. The first night I went running off the field after my performance and, Ken Cail our P.A. announcer, turned to an intern and said “what do we call this guy?”. And the intern just said “I don’t knowMonkey Boy?”. And that was it. That was the origin of the species if you will. FWIL: How long did it take you to develop his personality? He clearly seemed to have a developed personality - things that he did and things that he didn’t do. How did you put together the persona? AMES: It was a lot of hit or miss. I had a little bit of a theatre background. That first night we had about 4,400 people in the stands and at first I don’t think they really knew what was going on. But then as the music was playing and they had the opportunity to get some free peanuts, they started cheering and it built my adrenalin level. When the Atlantic City Surf would come to town, they had a first baseman named Juan Thomas. They called him the Large Human. He was a huge guy - he had to be 6’ 3’’ or 6’ 4”. Whenever the Surf were in town, I would go out and try to make fun of him just because the difference in our sizes was comical enough. One time during the first game of a doubleheader, I was out there doing a Max Patkin rip-off, pretending that I was playing first base behind him, basically mimicking him and making fun of him. And he turns around, picks me up and body slams me into the ground. The crowd loved that. For the second game of the doubleheader, I went into the locker room and took two or three towels and some zip ties and made up a mock sumo wrestling underwear get up. I tied on a head band and went out there to try to wrestle him. He turned around to face me and did the sumo stomps with his feet. It was pretty funny. Just getting that improvisation side of the act was really important to getting the fans behind the character and the persona. FWIL: How was your relationship with the umpires? AMES: Uhhh( laughing )some were great. That first year I learned a lot. You really need to plan out the things that you’re going to be doing. Just communicate with the umpires what your intentions are, what your ideas are. Ask for their permission, if you will. A couple of times I didn’t. I did a skit where I got the umps dressed in sunglasses and Mickey Mouse ears like they were going to go on vacation or whatever and then I had the music guy change the music to Three Blind Mice. That didn’t go over so well with the umpires. They were pretty furious with me. It just was one of those things where had I run it past them at the get go, they probably would have said “no, that’s not appropriate” and I would have changed my plan.
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