Expand the Story. Change the World. ® Reframe : Advancing Gender Parity in Hollywood
® Expand the story. Change the world. ® ReFrame : Advancing Gender Parity in Hollywood We believe inclusive representation in media can transform the world by allowing us to better understand and connect with one another. Our mission is to catalyze a culture shift, with a peer-to-peer approach, engaging decision makers from the top to ensure lasting gender parity at every level in Hollywood. REFRAME EXECUTIVE SUMMARY 1 Who We Are Founded and led by Women In Film and Sundance Institute, ReFrame is a non-profit initiative that employs a unique strategy, a peer-to-peer approach, in which ReFrame Ambassadors engage with a growing coalition of senior, industry decision-makers at over 50 Partner Companies to adopt measurable actions to further gender parity in the media industry. ReFrame’s goal is to provide research, support, and a practical framework that can be used by Partner Companies to mitigate bias during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative industry on all levels. Partners commit to participate in programs that will result in more diverse storytelling for expanded audiences around the globe. Intended to be additive to the field of allied organizations making change, ReFrame supports partners that are providing resources and generating policy around sexual harassment and abuse in the entertainment industry. ReFrame is made possible by support from The Harnisch Foundation; Hulu; IMDbPro; Melanie Backer—Backer Charitable Trust; Mercer; the Women at Sundance Leadership Council: Ruth Ann Harnisch, Katy Drake Bettner, Barbara Bridges, Abigail Disney, Suzanne Lerner, Cristina Ljungberg, Ann Lovell, Pat Mitchell, Susan Bay Nimoy, Patty Quillin, Brenda Robinson, Kimberly Steward, Lynda Weinman, Jenifer Westphal, and Jacki Zehner; Delta Air Lines; Zola Mashariki; and an anonymous donor.
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