Bandsman.Com
www.britishbandsman.com Issue no. 5599 – 6 February 2010 QUALITY THE KEYNOTE AT RNCM FESTIVAL Price £1.25 BB 1.indd 1 02-02-2010 17:17:46 COMPANY NEWS Brand your band with FREE service from Kroake! by John Ward How can brass bands remain relevant to the 21st century? This is a discussion that could be debated long into the night and a subject that could fill many editions of this magazine with opinions and ideas. There can be little doubt, though, that in the fast-moving and highly visual society we all live in, branding and image is of huge importance to any organisation, not only for its success but, in many cases, actual survival. The challenge is there for all brass bands to consider its ‘look’ and how it meets the needs of our younger generation and our potential audiences. One company that can help bands meet this challenge head-on is Kroake. This Newmarket-based company specialises as a merchandise brander and is run by Desford Colliery baritone player, Lloyd Shipp, and his business partner, Andrew Boreham. Perhaps your band is looking for a set of tour tee-shirts, or maybe a more informal look for a particular concert? Maybe you want some branded gifts with your band’s image on, such as a USB stick or a mouse mat? Kroake can impress your image on virtually anything with the use of screen printing and thermal transfers. Kroake also boasts a free service to all bands and organisations, through its new e-commerce initiative. This new service means that Kroake will manufacture products to order for your group, and it will pay a renumeration back to the band, upon sale; the renumeration being the difference between the trade price, agreed beforehand, and the retail price set by the band for a specific product.
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