Master of Puppets
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MASTER OF PUPPETS Can you tell a jerkbait from a crankbait, or a swimbait from a wakebait? Knowing how di erent lures work will help you target the right species. Words & Images: Kosta Linardos A Tricky Market to communicating new products on the todiscountaproduct.Wilsonmayjustbea market and providing in-depth reviews, we small Australian company when compared Pretty colours, highly detailed shapes, cool can’t cover every lure. Word of mouth and with American and Japanese tackle giants, packets, effective marketing campaigns and social media play a huge part these days, but they make some amazing products. Some hype can have a more dramatic effect on lure and unfortunately the new and somewhat good anglers could clearly see these lures sales than its actual performance. narcissistic quest for sponsorship and social offered something and had success, and now media notoriety is bringing about some very this cheap crankbait is highly sought-after. Ontheipside,alackofprettycolours, questionable posts and images. The educated highly detailed shapes, cool packets and an angler might have trouble believing certain The same goes for many of the lures from effective marketing campaign can also be shwerecaughtoncertain lures. KajBusch’sBushyLuresbrand;theyare the downfall of a lure that’s actually highly discontinued and in demand, fetching very effectiveintheeld–that’sjustbasicbusiness So, as anglers you need to have a keen high prices online. and marketing. However, as anglers who want understanding of lure type, their intended to be buying the best product that catches us use, how they perform, and when and how It’s a shame these lures didn’t get the shconsistently,weneedtowiseup. to use them. This will help you make better- recognition they deserved when they were on informed purchasing decisions; you can block the market at accessible prices. As a lure enthusiast and someone who out any hype and become a better angler. reviews tackle for a living, I’ve always known Know Your Lures how marketing and good distribution affects I’ve recently noticed the now-discontinued sales, but it’s recently become strikingly Wilson Slick Back selling on the second-hand While they may look similar, a swimbait, evident that anglers are missing out on some market for three times their original price. wakebait and a glidebait have vastly gems when they’re right in front of us. They are a highly effective lure but at the different actions and applications. So, the time anglers discounted them without even angler buying one or the other may be quite While magazines such as Hooked Up givingthemago;theydidn’thaveaveryash disappointed in his purchase once he hits the are extremely powerful when it comes packet or a high price tag, but that’s no reason water if he doesn’t understand the difference. 34 AUGUST 2019 | ISSUE 89 WWW.HOOKEDUPMAGAZINE.COM.AU Now, the point of this piece isn’t about being haven’t had a consistent way of describing any are Jackalls, inline spinners are Celtas; for a anal or elitist, it’s about anglers understanding lure we come across, which leads to inaccurate long time soft-plastics were Squidgies; and prior to buying how a lure should behave marketing and communication. winged lures are Tassie Devils. Now let’s not when you retrieve it through the water. With take anything away from these brands and a limited understanding of what it does, you Believeme,Iknow:I’veeditedthousandsof models – they became eponymous because may be choosing the wrong style of lure for press releases from Australian manufacturers they’re great lures and pioneers – but it’s your intended species or application and and wholesalers and it takes a lot longer to important we understand what style of lure therefore wasting your money and catching get to the point of what a lure does than an they are and what they do. lessfish. American or Japanese press release would. Master Of Puppets Baits Or Lures? It’s also apparent that we’ve confused shape with lure style. There is no such lure type as a Youhavetorememberthateverylureorfly So why is this so? It seems the fact that minnow, shad, deep-diver or hard-body, yet I is like a puppet on the end of your string and Australiansrefertoartificialbaitsas‘lures’, have heard anglers use these terms countless you’re the puppet master; if you don’t know and not baits, is part of the problem – we’ve times – “they’re going for minnow-style lures”, what your lure is designed to do, you can’t somewhatignoredthesedefiningcategories or “I got him on a deep-diver”. Each style of work that puppet to the best of its ability. and lost a fundamental form of understanding lure can have varying shapes and dive depth and communication. In Australia, when we say – it is its action and response to rod and reel A keen understanding of what’s on the market bait, we think of a dead pilchard; however, by movementthatdefinesit;shape,colourand and correct application for species and definitionbothlureandbaitmeanthesame size are somewhat secondary. environment is what separates great anglers thing. from the rest. The other thing we do as Australians is overuse Pretty much every style of what we refer to as eponyms (using a brand name generically). So read on as we identify some common styles alurehastheword‘bait’afterit:spinnerbait, Think ice box and Esky; cola/Coke, and oflureor‘bait’,explainhowtheydifferand crankbait, jerkbait, swimbait, glidebait, paracetamol/Panadol. We’ve done the same provide some well-known models within each wakebait, stickbait and so on. But here in with lures. Jerkbaits are Rapalas in the south category to give you some perspective and Australia, we call them all lures and we and Bombers in the north; lipless crankbaits maybe some new items for your shopping list. THE JERKBAIT One of the original and most to move away from prey or towards MUST HAVE JERKBAITS underrated, undervalued and a safe place but then is so exhausted misunderstood lures to ever grace it gives up and either sinks, suspends the tackle boxes of any Australian or fl oats, depending on the jerkbait’s fi sherman is the jerkbait. You’ve all buoyancy, and this is where it often is seen and most probably fi shed with a hit. Performing this action takes a bit jerkbait. A jerkbait can be defi ned by of getting used to as it requires co- the position of its bib. The bib sticks ordination between your rod and reel CLASSIC LURES 120 out from under the lure, as opposed hand. to straight out from where the fi sh’s mouth would open. In some models You don’t just slowly wind a jerkbait – the bib is fi tted a fair way back and with some of them you can, but they some very close up the front. This can do so much more. The slight bit of RAPALA ORIGINAL FLOATER OR CD bib position dramatically changes its practice required to work a jerkbait is action and the way you work it. why many anglers don’t favour them, but they are highly e ective for many Due to the position of the bib and the species. They are best fi shed with intended action they are generally high-speed reels for more control and DAIWA DOUBLE CLUTCH shallow-diving lures and mostly come faster retrieval of slack line. in long and slender, or ‘minnow-style’, shapes. As the name suggests, most If you’re not into jerkbaiting or don’t jerkbaits are intended to be retrieved have any, fi nish this article then drive with jerks and twitches of the rod. This to your local tackle store and buy gives them an action that resembles NORIES LAYDOWN MINNOW some. Whether it’s jewfi sh, barra, a prey that is injured and about to trout, bass, bream or whatever, there die. Jerkbaits dart, dive, kick and the is a jerkbait out there that’s waiting to good ones roll and shimmer. When get smashed. working a jerkbait I often try to work it like a bait that struggles and kicks BOMBER 14A WWW.HOOKEDUPMAGAZINE.COM.AU AUGUST 2019 | ISSUE 89 35 THE SWIMBAIT THE GLIDEBAIT Lures should be viewed like classical painting styles: you have Impressionism, where you can see the scene, you know what it is, but there is nothing ultra-detailed Glidebaits are commonly confused with swimbaits, or realistic about the way it has been painted; and and you can be forgiven for being confused as you have Realism, highly detailed, where the artist most Australian distributors of these American and tries his best to replicate a scene. A skirted game Japanese creations label them this way. They are lure is like Impressionism; it really looks nothing like highly e ective but they have a very di erent action a fi sh, but does a great impression of one. A Cranka from a swimbait. While they are a jointed lure, a Crab, however is the ultimate example of Realism; glidebait has only the one join and this changes the it looks very close to the real thing. In the realm of action dramatically. If you test one out or just punch ‘jointed’ lures, the action of a swimbait is much closer some of the names below into YouTube to see them to Realism. They are designed to swim like a healthy in action, you may be quite shocked at how they fi sh when simply slow-rolled. Some of them have swim. They don’t have that same snake-like swimming an amazingly life-like ‘swimming’ action; however, action of a swimbait. They glide and move in a left-to- it’s up to the angler to incorporate fast burns of the right action, more like a sinking stickbait or jerkbait reel, jerks and twitches to make that fi sh look sick or than a swimbait.