Accelerate Your Business More Than 500 Racing & Performance Products from the 2012 SEMA Show
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SEMA RACING & PERFORMANCE PRODUCTS Accelerate Your Business More than 500 Racing & Performance Products from the 2012 SEMA Show he Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year. In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the TNew Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Show- case. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive V-Maxx USA Big Brake Kit and some words of advice about what might lie ahead. 813-655-7766 www.v-maxxusa.com Big brake kit. Ready to fit. Hi-Lustre Car Care Products Nano Carnauba Spray Wax 323-269-3858 www.hilustre.com PN: 1111 Nano Carnauba Spray Wax uses the finest, top-grade Carnauba wax blended with nano technology and high-tech hydrophobic poly- mers to create an exceptional, high-gloss pro- K&P Engineering tective coating. Nano wax particles are said to Remote Filter Mount—Oil or Fuel have phenomenal surface coverage and pene- 720-238-1181 trate deeply and evenly. Nano Carnauba Spray www.kandpengineering.com Wax contains no solvents and is dust free. PN: RM1 K&P Engineering’s new lightweight remote filter mount allows flexible filter placement for oil, fuel or other applications. Made in the U.S.A. Burns Stainless LLC G-Force Racing Gear Burns Stainless LLC Merge Collector CFG Carbon Fiber SA2010 Helmet #3028 Reverse Cone Megaphone Muffler 949-631-5120 770-998-8855 949-631-5120 www.burnsstainless.com www.gforce.com www.burnsstainless.com PN: MC4-250-375-304 with megaphone PN: 3028 PN: SMRC-250-400-L to 4¾ in. RC 4¼ in. The new G-Force CFG carbon-fiber helmet Burns Stainless Reverse Cone Megaphone Burns merge collectors are in widespread use hits the market at 20% less weight than the mufflers incorporate many of the features of by top engine builders in NHRA, NASCAR, standard Snell SA2010 fiberglass models. It the company’s ultra-light motorsports mufflers, ALMS, FIA-GT and other professional race comes with installed points for helmet restraint including a 304 stainless construction, scrubble classes. These merge collectors are said to devices, a Kevlar chinstrap and changeable packing and all purge welding. The mufflers provide the broadest power band and shields. Available sizes are SML-XXL, and it are available for 21/2-, 3- and 31/2-in. sizes. maximize power. retails for $349.99 from most racing dealers. 26 March 2013 SEMA News Champion Oil eGuard Ethanol Fuel Treatment 660-890-6231 www.championbrands.com PN: 4207M This multifunctional additive is said to be formulated for use in gasoline and ethanol blends from E10 to E85. Contains advanced corrosion protection for fuel systems and contains antioxidants to stabilize fuel and reduce gum formation and Champion Oil Fuel Stabilizer anti-corrosion in fuel-system parts. 660-890-6231 Interacts with moisture, causing www.championbrands.com ethanol and water solution PN: 4205M to separate from the fuel. Champion Fuel Stabilizer is a concen- trated formula designed for all two- and four-cycle engines. Keeps gasoline and diesel fuel fresh during storage and also prevents corrosion and varnish buildup. Champion says its Fuel Stabilizer excels at keeping a fuel system clean, resulting in better performance. Champion Oil Synthetic DOT 4 Brake Fluid 660-890-6231 www.championbrands.com PN: 4054K High-quality fluid that provides the ultimate in high-temperature protection Shining Monkey Corp. for ABS, hydraulic drum, disc 360 Matte Paint and Vinyl Cleaner brake and hydraulic clutch and Protector 888-265-8615 brake systems that require www.shiningmonkeycorp.com DOT 4 and DOT 3 motor- PN: BLK43360 vehicle brake fluid. Champion Block 43 presents the 360 Matte Paint and says that its DOT 4 brake Vinyl Wrap Cleaner and Protector. Shining fluid is formulated to provide Monkey says that this product is formulated superior moisture resistance to safely clean matte surfaces and vinyl wraps and lubricity. without darkening or streaking the surface, leaving behind a thin layer of protection. Champion Oil Full Synthetic Power Steering Fluid Champion Oil Shining Monkey Corp. for Honda/Acura GlobalTrans Synthetic M-V Automatic Block 43 Rally Shine 660-890-6231 Transmission Fluid 888-265-8615 www.championbrands.com 660-890-6231 www.shiningmonkeycorp.com PN: 4186K www.championbrands.com PN: BLK43TS This fluid is said to be formulated to meet the PN: 4357H Tested and approved by Ken specific demands of Honda and Acura power Champion says this full synthetic multi-vehicle Block, this tire dressing leaves steering systems for model-years ’07 and newer automatic transmission fluid delivers superior behind a dark satin shine and is backward compatible with all older performance in the areas of low-temperature without the greasy, wet look. Honda/Acura power steering systems. It is flow, wear protection and frictional stability as And Shining Monkey says that designed to offer higher viscosity than conven- well as supplying resistance to thermal break- its low-sling formula smells tional fluids, anti-wear properties, antioxidant down. Formulated with 100% synthetic base amazing. Just spray and go; properties, plus excellent protection and fluids chosen for their superior resistance the fast-drying formula performance in cold weather. to oxidation and viscosity changes. requires no wiping. www.semanews.com 27 SEMA n RACING & PERFORMANCE PRODUCTS Road Magnet Performance Springs ’12 Fiat Lowering Springs 866-419-7721 www.roadmagnet.com PN: RMFIAT500 Road Magnet says that its famous ride quality is highlighted with the new ’12 Fiat Springs, providing a 1.8-in. drop and supe- rior handling on the road. Available in cus- tom colors and 100% guaranteed for life. Snow Performance Inc. Stage-3 Boost Cooler ’10+ 3.5L Ecoboost 866-365-2762 www.snowperformance.net PN: 20190 New advanced Boost Cooler system for Ford There is an EFI war 3.5L Ecoboost F-150 and SHO that features brewing. There are now a specially mapped digital 2-D controller for half a dozen different plug- smooth power under all conditions. Special and-play EFI systems on Ecoboost mapping provides correct injection for the fast-spooling turbos. the market, and as the top aftermarket brands com- pete to best each other, the consumer will get better, more intuitive technology at a fair price. The same thing is happening in drive- train technology with six-speed manual trans conversions, paddle-shift automatics Livernois Motorsports and locking converters that can be tuned & Engineering LLC for performance. That tech will make its Ford Variable Valve Timing Limiter 313-561-5500 way into the aftermarket, where our best www.livernoismotorsports.com and brightest will find ways to improve PN: LME3VLOCKOUT-VA upon it. Ensure precise engine timing control with the variable valve timing limiter. Billet-aluminum Snow Performance Inc. The way consumers learn about and inserts install into the stock phaser, allowing buy new products has also changed. Social Boost Juice Concentrate the use of aftermarket camshafts. 866-365-2762 media channels are an excellent resource but www.snowperformance.net may contain misinformation and should be PN: BJ1000 monitored and controlled by the brand. Boost Juice methanol concentrate mix included Keeping an open dialog with customers with every Boost Cooler water-methanol injection system. online is critical. Videos and downloadable PDF files can revolutionize the standard aftermarket installation instruction sheet, and tablets mean we can take our comput- ers and those digital instructions out to the garage. In today’s marketplace, word travels at Hoodlift by Warrior Products Gas Hood Strut Systems for Cars, the speed of light, so it’s critical to be open, Trucks and SUVs honest and transparent with your custom- 888-220-6861 Design Engineering Inc. ers and your suppliers. By creating positive www.hoodlift.com Floor & Tunnel Shield II relationships up front, word spreads that HoodLift gas strut systems are designed to 800-264-947 replace the flimsy prop stick supplied on many www.designengineering.com you’re a good company to do business with cars, trucks and SUVs. These kits are available PN: 50501 and things can go viral quickly. for many applications, are American-made and Multicolor window display box. —Dan Kahn, President carry a lifetime guarantee. New applications Eye-catching graphics showing Kahn Media Inc. for the Fiat 500, Subaru BRZ, Scion FR-S, product benefits and uses with a Toyota Tacoma, Mitsubishi Evolution and window cutout, allowing actual Lexus IS300. product to show through. 28 March 2013 SEMA News Snow Performance Inc. Boost Cooler 2.5-Gallon Trunk- Mount Reservoir 866-365-2762 www.snowperformance.net PN: 40014B A 2.5-gallon black trunk-mount reservoir for the Boost Cooler water-methanol injection system. Snow Performance Inc. Boost Cooler Point-of-Purchase 866-365-2762 www.snowperformance.net Boost Cooler point-of-purchase display com- plete with popular application dyno charts and tri-fold holder. Snow Performance Inc. Stage-3 Boost Cooler ’08+ Challenger/Charger 866-365-2762 Wiseco/K1 www.snowperformance.net PMI Cage Piston Design PN: 20170 440-951-6600 www.wiseco.com Stage-3 Boost Cooler water/methanol injection system specifically for the A new patented design that is said to resist side ’06+ Charger/’08+ Challenger that features what Snow Performance calls loading and offer a stiffer, lighter and stronger the most sophisticated digital two-dimensional controller available for more part than the older conventional designs. versatility and smooth power under all conditions. Special mapping provides correct injection in normally aspirated as well as boosted applications.