SALES GUIDE COMMERCIAL | Eff Ective 10.29.18–1.20.19
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NATIONAL OFFER SALES GUIDE COMMERCIAL | Eff ective 10.29.18–1.20.19 Give customers the ultimate entertainment with 2 years of savings! OFFER HIGHLIGHTS Help your customers bring in bigger crowds, stand out from the competition andsavewiththeNFLSUNDAYTICKETMidseasonOffer. See pages 2 and 14 Get the 2018 season of NFL SUNDAY TICKET for Small Bars for ONLY $349.50. For Public Viewing customers with FCO 1-100 and 4 receivers or fewer. See pages 2 and 14 Get the 2018 season of NFL SUNDAY TICKET at no extra cost when customers sign up for BUSINESS ENTERTAINMENT™ PACK or BUSINESS XTRA PACK. NFL SUNDAY TICKET subscription renews automatically each season at then-prevailing rate (currently $719/Business Viewing and $599/Private Viewing) unless canceled or changed by customer prior to the start of the season. See page 9 All offers valid with qualifying packages and 24-month agreement. See offer grids for package requirements. PRODUCED BY DIRECTV MARKETING DEPARTMENT. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. Programming, pricing, terms and conditions subject to change at any time. For assistance with understanding packages, off ers or benefits of DIRECTV, contact Retail Services at 1.800.323.1994. 4K HDR & Sports Packages Catch live sports and much more in 4K HDR! Get the Best Live 4K HDR Entertainment Experience Available — Only on DIRECTV. The fi rst and only provider to bring you live sports in 4K HDR. DIRECTV Delivers the Most Live Sports in 4K HDR: Only DIRECTV brings you the most live sports in 4K HDR.* Exclusive Programming: DIRECTV brings you exclusive content in 4K HDR. Don’t miss out on experiencing programs as if you’re there in person.* Best Picture Format: 4K HDR gives you the industry’s best picture format, with lifelike clarity, richer colors and four times the resolution of HD.* *Limited programming available. To watch in 4K HDR, 4K HDR compatible equipment, subscription to either COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS, COMERCIAL MÁS ULTRA PACK or BUSINESS XTRA PACK, 4K account authorization and professional installation required. If 4K TV does not support HDR, content will be viewable in standard 4K. Other conditions apply. 1 2018 MIDSEASON $ 50 Get EVERY LIVE GAME, EVERY SUNDAY, all in HD. starting at 774 1-PAY OPTION (BASED ON FCO 1-50) 1 ¾ All live out-of-market games every Sunday in HD. SEE PAGE 14 FOR FULL PRICING Select int’l games excluded. ¾ Get the biggest selection of live NFL games available anywhere, only from DIRECTV. ¾ Draw in more football fans by showing every live out-of-market game. Now, customers can watch all of their favorite teams, no matter where they live. ¾ Free Promotional Kit and enrollment in MVP program. Brand your business as the ultimate sports destination with on-premise materials, including banners, coasters and more. Plus, have your location listed on our Sports Bar Finder App̂ to help sports fans fi nd your bar.** **Must be subscribed to COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS or to at least one premium sports package to be listed on Sports Bar Finder App. ¾ GAME MIX ¾ RED ZONE CHANNEL® ¾ EXCLUSIVE DIRECTV Watch up to four or eight games Never miss a scoring play FANTASY ZONE® CHANNEL at the same time, live, complete inside the 20. Get all the fi nal Get real-time stats and player scoring with scores and game clocks.2 stats in HD. Ch. 703. from around the league on one channel. Chs. 701 & 702. Only available in HD. Only available in HD. Ch. 704. Only available in HD. 2018 NFL SUNDAY TICKET for Small Bars is only $34950. For new Public Viewing customers with an FCO 1–100 and 4 receivers or fewer. 2 SEE PAGE 15 FOR ADDITIONAL OFFER DETAILS. Sports Packages & Profit Calculator PACKAGES $ 80 Courtside seats to the most live NBA action starting at 99 5-PAY OPTION (BASED ON FCO 1-50) ¾ 1 Up to 40 live out-of-market games a week SEE PAGE 14 FOR FULL PRICING with 99% available in HD2 ¾ FREE Promotional Kit – Everything your customers need to drive traffi c, grow their business and brand themselves as an NBA headquarters New customers order by 11/13/18 to be eligible for the 5-Pay option. Customers must order by 1/13/19 to be eligible for 1-Pay option. PACKAGES $ 80 Your customers will get all the shots they can handle starting at 123 5-PAY OPTION (BASED ON FCO 1-50) ¾ 1 Up to 40 out-of-market games every week SEE PAGE 14 FOR FULL PRICING ¾ FREE Promotional Kit – Everything your customers need to drive traffi c, grow their business and brand themselves as an NHL headquarters New customers order by 11/6/18 to be eligible for 5-Pay option. Customer must order by 12/31/18 to be eligible for the 1-Pay option. SUBSCRIPTIONS $ 00 ESPN College Extra starting at 235 3 INSTALLMENTS (BASED ON FCO 1-100) ¾ Catch over 600 live events featuring matchups from top conferences, including college football, SEE PAGE 14 FOR FULL PRICING basketball, baseball and more! ¾ Includes ESPN Goal Line and ESPN Bases Loaded! Actual number of games varies by market. Blackout rules and other conditions apply to all sports programming. Games telecast locally may be included in ESPN College Extra. Score More Business The PROFIT CALCULATOR is a game changer! This dynamic sales tool makes it easy to calculate and show customers how much revenue and profi t they can make with NFL SUNDAY TICKET and other premium sports packages. ¾ Enter a few metrics about your customer’s business into the calculator fi elds. ¾ Calculate and show your customer how much revenue and profi t they can make. ¾ Create a convincing presentation on the investment value that no one can say no to. Access the Profi t Calculators from myCSP or the MVP.com website. SEE PAGE 15 FOR ADDITIONAL OFFER DETAILS. 3 MVP Marketing Program & DIRECTV for BUSINESSSM Remote App Drive your customer’s business with exclusive marketing tools The DIRECTV MVP Marketing Program off ers turnkey solutions to build customer awareness. A variety of tools helps diff erentiate your customer’s business by promoting the features and benefi ts of DIRECTV. directvmvp.com – Customized Advertising & Merchandise Site Brand your customer’s business a DIRECTV Sports Headquarters! ¾ Customizable advertising and on-premise materials including banners, posters, coasters and more. ¾ Bar and restaurant customers receive 200 credits at activation and can accrue extra credits by adding more sports packages. ¾ All premium sports packages range in credits from 150-200. “My MVP” section dedicated to your customers! ¾ Update their Sports Bar Finder App profi le. ¾ Track merchandise transactions. ¾ View available credits and active sports subscriptions. ¾ Add social media. ¾ Update the customizable calendar and manage sports-team preferences. ¾ On-Premise Sports Kits Pack the house with FREE on-premise materials, including banners, posters and more, to draw in bigger crowds and more business. Kits are available for the following sports packages: NFL SUNDAY TICKET, NHL® CENTER ICE®, NBA League Pass, MLB EXTRA INNINGS® and ESPN College Extra. ¾ Sports Bar Finder App^ This convenient app, available for iPhone® and Android,™ helps patrons fi nd a sports bar that off ers the game they are looking for! Sports bars can update their business profi les on directvmvp.com, providing patrons with the most up-to-date events, information and photos. Patrons can now see Yelp ratings, customer reviews and more. ¾ Weekly Sports Schedules Customers get access to the latest matchups and programming on DIRECTV so they can drive traffi c with the most popular sporting events and shows. Available via email or on the directvmvp.com site. DIRECTV for BUSINESSSM Remote App — available for both iOS and Android! For Public, Business and Private Viewing customers The DIRECTV for BUSINESSSM Remote App gives customers control of all their DIRECTV® Receivers!^^ ¾ Quickly identify receivers with custom names. ¾ See what’s playing on all your TVs from one screen. ¾ Channel surf using the DIRECTV programming guide. ¾ View all current and upcoming sports schedules. ¾ Ability to group receivers in order to change multiple TVs at once. ¾ Requirements: ✓ Internet connectivity (Wireless Router and DIRECTV Ethernet to Coax Adapter). Download the app from the Apple App Store or Google Play Store. Register your DIRECTV business account on directv.com/register. In the “Enter your last name” fi eld, enter your business name exactly as it appears on your DIRECTV account. The email address and password you provided will be used to activate your DIRECTV for BUSINESSSM Remote App. 4 SEE PAGE 15 FOR ADDITIONAL OFFER DETAILS. Business Types and Eligibility PUBLIC VIEWING: BARS, LOUNGES, RESTAURANTS, CASINOS, COFFEE SHOPS QUALIFICATIONS WHY THEY NEED DIRECTV FOR ELIGIBILITY Turn customers into regulars ¾ Television viewing ¾ 89% of bar and restaurant subscribers agree accessible to the that adding DIRECTV to their business has general public been a good decision.̂ ¾ Main source of revenue ¾ 87% of bar and restaurant subscribers from the sale of food believe that DIRECTV off ers programming and beverages for that their customers/employees truly want immediate consumption to watch.̂ ¾ No admission fee ¾ 85% of bar and restaurant subscribers give DIRECTV a high rating for its ability to provide a more enjoyable experience for customers.̂ BUSINESS VIEWING: AUTO SHOPS, HEALTH CLUBS, BANKS, SALONS, WAITING AREAS QUALIFICATIONS WHY THEY NEED DIRECTV FOR ELIGIBILITY Help reduce perceived wait times ¾ Television viewing ¾ 91% of business viewing subscribers agree accessible to the that adding DIRECTV to their business has general public been a good decision.˚ ¾ Main source of ¾ 84% of business viewing subscribers who revenue from the sale use DIRECTV for customers/patients of goods, services and believe that it helps to ease their wait time.˚ experiences PRIVATE VIEWING: PRIVATE OFFICES, CONFERENCE ROOMS, EMPLOYEE BREAK ROOMS QUALIFICATIONS WHY THEY NEED DIRECTV Anderson Cooper on FOR ELIGIBILITY AC360° on Keep employees connected ¾ Television viewing ¾ Gives employees round-the-clock access accessible only to to news and entertainment.