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Diapositiva 1 Ⓢ www.sorayapaniagua.com @sorayapa Índice . Introducción .Qué hacer en Twitter . Por qué . Para qué . Apps en movilidad . Crear cuenta . Comenzando . Configuración . Listas . Mensajes Directos . Perfil . Tuits . @conecta . Descubre .Trending Topic .Búsquedas simples y avanzadas . App de gestión . Lenguaje en Twitter . Comunicación agosto de 2013 www.sorayapaniagua.com Introducción Twitter es una red de microbloggin para emitir y recibir mensajes (tuits) de 140 caracteres. La idea original es Jack Dorsey en el 2001. Dorsey proponía usar el sistema sms en una aplicación web, para compartir, con un grupo, lo que alguien estaba haciendo en ese momento. La idea fue implementada por Dorsey y Biz Stone para la empresa Podcasts Odeo Inc. de San Francisco. El primer mensaje enviado por twitter fue de Dorsey el 21 de marzo de 2006 y decía "just setting up my twttr" (sólo ajustando mi twttr). En julio de 2006 se convierte en Twitter. En 2007 Twitter se convierte en una compañía fundada por: Jack Dorsey (@jack), Biz Stone (@biz) y Evan Williams (@ev) lanzan la compañía. Jack Dorsey (en la imagen) es actual presidente del Consejo de Administración. agosto de 2013 www.sorayapaniagua.com 3 Introducción El 24 de enero de 2013, Twitter lanzó Vine, una aplicación para dispositivos móviles que permite capturar y compartir videos cortos, de seis segundos o menos, en bucle. Al igual que los tuits, la brevedad de los videos de Vine inspira la creatividad. Cualquier usuario puede fácilmente capturar el movimiento y el sonido. Twitter compró Vine en octubre de 2012, una startup creada por Dominik Hofmann and Colin Kroll. agosto de 2013 www.sorayapaniagua.com 4 Introducción Otras adquisiciones importantes de Twitter son: . En Enero de 2013 Twitter compró Crashlytic para evitar fallos en el sistema de la red social y aumentar su velocidad. En abril 2012 Twitter anuncia la adquisición de Hotspots.io, una plataforma de análisis estadísticos desarrollada para redes sociales. En marzo de 2012: Twitter anunció la adquisición de Posterous, un sistema de blogging similar a Tumblr. En mayo 2011 Twitter compró TweetDeck, un cliente para gestionar redes sociales. agosto de 2013 www.sorayapaniagua.com 5 Introducción En septiembre de 2012, la RAE anunció que la XXIII edición del Diccionario de la Real Academia Española, que se presentará en 2014, incluirá las palabras "tuitear", "tuiteo", "tuit" y "tuitero". Con este anuncio se normaliza una realidad que se ha ido asentando de forma espontanea por los usuarios de Twitter. agosto de 2013 www.sorayapaniagua.com 6 Qué podemos hacer en Twitter . Es una red global donde todos pueden seguir a todos. Se puede tener cuenta privada. Seguir a usuarios de nuestro interés. Ser seguidos por el resto de usuarios. Disponer de un Time Line (TL) de tuits de los usuarios a los que seguimos. Enviar y recibir mensajes públicos. Enviar y recibir mensajes privados (DMs). Subir imágenes. Distribuir links. Geolocalizar. Retuitear contenidos de terceros (RT). Crear y usar # (hashtags) para crear canales temáticos. Crear listas y que sean seguidas. Ser incluidos en listas. Lista de favoritos. Ver las tendencias (Trending Topics TT) globales y por países. Podemos ver interacciones. Recomendaciones de usuarios (a quién seguir). Personalización gráfica. Usar cientos de aplicaciones. agosto de 2013 www.sorayapaniagua.com 7 Twitter ¿Por qué? Algunas claves . Porque es una potente herramienta de mensajería instantánea en todo momento y lugar. Por el acceso directo a las fuentes de información: policía, gobiernos, eventos, el propio ciudadano... Porque las empresas están en Twitter. Los clientes también. Porque es un gran canal de distribución y promoción de nuestro propio contenido, producto o servicio. Por el acceso a medios de comunicación de todo el mundo en todos los idiomas. Por el acceso a información directa de personas relevantes: líderes políticos, pensadores, periodistas, escritores, artistas, actores. Por la posibilidad de conversación directa con miles de usuarios de todo el mundo. agosto de 2013 www.sorayapaniagua.com 8 Twitter ¿Para qué? Algunas claves . Para participar en la herramienta que ha cambiado, sin duda, el paradigma de la comunicación. Para usar miles de fuentes directas de información y conocimiento. Para crear comunidad, potenciar una imagen personal y/o de marca. Para realizar una gestión más eficaz de la vida personal, profesional o de negocio. Para contactar con el servicio de atención de numerosas empresas. Para pedir colaboración, ayuda o para preguntar a la comunidad. Para generar networking, contactos con otros usuarios o personas relevantes. Para promoción, análisis de marketing y/o publicidad. Para aprovechar las ventajas de las cientos de aplicaciones. Para contribuir en la construcción colectiva del conocimiento. agosto de 2013 www.sorayapaniagua.com Septiembre 2012 Twitter – Apps en movilidad . Para estar conectados y comunicados en todo momento. Hay apps para iOS, Android, Windows Mobile, Blackberry, Symbian. Hay apps para móviles y para tablets. Son aplicaciones muy sencillas de utilizar y muy útiles. La geolocalización y los códigos QR son una gran oportunidad de publicidad y marketing. agosto de 2013 www.sorayapaniagua.com 10 Twitter – Crear una cuenta Vamos a crear una nueva cuenta. En nombre completo se incluye el nombre real. Más adelante incluiremos el nick o nombre de usuario (@). A tener en cuenta: Twitter envía notificaciones de todas las interacciones al email que consignemos. En la configuración podemos personalidad esta funcionalidad. No obstante recomiendo pensar si utilizar el email personal u otro. agosto de 2013 www.sorayapaniagua.com 11 Twitter – Crear una cuenta Recomiendo: si es un nick personal, que sea fácil de identificar, de recordar y de escribir. Si la idea es crear marca, un nick asociado a nuestro nombre. También podemos crear un nick y construir una marca (por ejemplo @Trykita, Laura Montero, que ha creado una excelente marca personal en torno a ese seudónimo). agosto de 2013 www.sorayapaniagua.com 12 Twitter – Crear una cuenta Truco: podemos seguir los pasos que nos propone Twitter o ir al correo y confirmar la dirección, así evitamos algunos pasos. No obstante nos obliga a seguir a un mínimo de usuarios. agosto de 2013 www.sorayapaniagua.com 13 Twitter – Crear una cuenta Recomiendo: para comenzar tenemos que seguir, obligatoriamente, a una serie de usuarios. No perder mucho tiempo en este paso, elegid las propuestas de Twitter o directamente buscar medios de comunicación como los españoles @elmundo, @elpais… agosto de 2013 www.sorayapaniagua.com 14 Twitter -Comenzando Lanzar tuit Panel de control Time Line Búsqueda libre Tendencias Navegación agosto de 2013 www.sorayapaniagua.com 15 Twitter – Configuración básica Como vemos, hemos creado la cuenta LaraParada. Ahora vamos a Configuración y a la izquierda vemos las opciones. agosto de 2013 www.sorayapaniagua.com 16 Twitter – Configuración básica Contraseña: cambia tu contraseña o recupera la actual. Móvil : notificaciones de Twitter en el móvil (sms). Con Orange, Telefónica, Vodafone y Cuenta. Es interesante tener en Yoigo. cuenta : Notificaciones : configurar .Ubicación de tuits : si está los tipos de notificaciones activada la opción, los tuits serán geolocalizados. que llegarán al email. Es importante detenerse en .Proteger mis tuits: si quieres este punto ya que hay que tu cuenta sea privada. muchas opciones y conviene desactivar algunas. .Navegación segura en HTTPS (recomendado). agosto de 2013 www.sorayapaniagua.com 17 Twitter – Configuración básica Veremos, a continuación, las opciones de Perfil y Diseño. Para activar la nueva cabecera del perfil iremos a la opción Perfil. Consejo: antes de cambiar a la nueva cabecera de perfil recomiendo mirar ejemplos: ver cómo lo han implementado otros usuarios. agosto de 2013 www.sorayapaniagua.com 18 Twitter – Conf - Perfil Foto perfil: una imagen cuidada. Para personalizar la nueva cabecera del perfil. Importante: Twitter es una red global. Hay usuarios de todo el mundo. Es interesante mostrar de dónde somos. La url de nuestro sitio web o blog. Importante Biografía: personal o de empresa . Quienes somos, qué hacemos. Ojo: no todo lo que publiquemos en Twitter sirve para FB. agosto de 2013 www.sorayapaniagua.com 19 Twitter – Conf - Diseño En septiembre de 2012 Twitter incluyó el nuevo perfil. Nos da la oportunidad de incluir una imagen más grande con la idea de resaltar nuestra identidad. En la imagen podéis ver el antes (superior) y el después (inferior). Lo cierto es que el nuevo perfil está generando cierta controversia ya que no es tan sencillo incluir una imagen acertada. agosto de 2013 www.sorayapaniagua.com 20 Twitter – Conf - Diseño Esta es la imagen de cabecera que yo he incluido en mi perfil. He utilizado el programa PicMonkey (de Google) para crear el montaje. A tener en cuenta: en el nuevo perfil el texto es difícil de leer. agosto de 2013 www.sorayapaniagua.com 21 Twitter – Conf - Diseño En “diseño” podemos: . Elegir una imagen predefinida para el fondo. En el enlace Themeleon encontramos más diseños, premium. Personalizar el fondo: podemos usar una imagen propia. Poner color al fondo . Cambiar el color de los enlaces. Recomendación: incluir imagen de fondo es fácil y permite personalizar una marca personal o de empresa. agosto de 2013 www.sorayapaniagua.com 22 Twitter – Conf - Diseño Hay un amplísimo catálogo de imágenes de fondo prediseñadas. Opción para incluir un fondo personalizado. También ofrece la posibilidad de hacer mosaico, es decir repetir la imagen Ubicación de la imagen de fondo. Fondo de color (sin imagen) y la posibilidad de cambiar el color de los enlaces. agosto de 2013 www.sorayapaniagua.com 23 Twitter – Conf - Aplicaciones Las dos últimas opciones de la Configuración son las de Aplicaciones y Widgets (nueva desde 2012). En Aplicaciones vemos todas las Apps que estamos utilizando con Twitter. Recomendación: revisar con frecuencia nuestra lista de Apps, puede que se haya colado alguna indeseada.. Podemos generar un widgets para incluirlo en nuestra web o blog. Pueden ser de: Cronología, El sistema genera un código en HTML Favoritos, Listas y por para copiar y pegar en el sitio web.
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