Ad Campaign Achieves 'Saturation' Goal Real Story

SUMMER | 2010 Donors (Cont’d) Real Story Hopes Chip Sellers Dr. Homer Rice Wm. Matthews W.M. Blackman M/M John Neal Family Fund Church Risk Management of Georgia Mrs. Robert G. Dennis Sims Appraisal Service Skip Ham Carpetcrafts Dr. Has Patel Ad Campaign Achieves Dr. Eric Jensen Georgia Meth Project Madden Hatcher III Jerry T. Watkins, Jr. Media Exposures through ‘Saturation’ Goal Judge Dudley Bowen, Jr. Joseph D. Salerno September 2010: The “Not Even Once” ad campaign of the Georgia Meth Project rolled Thomas & Barbara Kiernan Michelle Hullender through the summer of 2010 – blasting the airwaves in an impressive Gould Hagler/Metro Alliance of Ind Ins TV ads 16,297 display of “saturation” advertising. Agents Susan Franck Radio ads 15,807 By the end of September, the campaign will have logged 16,297 television Justin Longenbach spots and 15,807 radio spots on stations throughout Georgia since the Tammy D. Lasseter Andrew Watts Print ads 996,911 launch of the campaign on March 8. Ashley Roetzer Billboards 288 The Meth prevention campaign focuses its message on the primary target audience of teenagers 12 to 17 years old and a secondary target of young Online adults 18 to 24 years old. Parents comprise a third target for the ads. $18 million Impressions 120,969,136 GOAL:: “These award-winning television ads are running on 33 stations and 18 cable networks in Georgia or in cities that border and serve Georgia communities,”

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Vital to the Georgia Meth Project’s ongoing success is its high-profile ad campaign. We do not purchase PSA’s that run at night when $5.05 million raised no one is watching. Instead, we purchase ads during primetime shows and high visibility programming. If you’re a fan of any of the shows below, you’ve likely seen a Georgia Meth Project ad during one of the breaks. We would like to thank our donors for their The truth about Meth is more powerful than any fictionalized account. The story printed here is a real-life account of how generous gifts which make it possible for us to Meth has brought pain, suffering, and havoc to this person’s life. The writer’s name has been changed to protect his identity, buy ads during the following shows [and others]: but the anguish and tragedy are real. Too real to ignore. 24 Grey’s Anatomy 90210 House Contact the American Idol LOST Rosalynn Carter, Plains, GA America’s Next Top Melrose Place GEORGIA METH PROJECT Advisory Council Neil Kaltenecker, Atlanta, GA Model Mercy Bill and Nina Schwartz, Atlanta, GA Atlanta Braves Modern Family 3625 Cumberland Blvd., Suite 980 Tom Siebel, Palo Alto, CA Gaye Smith, Atlanta, GA Atlanta, GA 30339 Founder, Meth Project Foundation C.G. “Pete” Caye Jr., Augusta, GA Bones NASCAR Melvin Deese, MD, Brunswick, GA Castle NBA Playoffs e [email protected] Thurbert Baker, Atlanta, GA Phil Tomlinson, Columbus, GA Celebrity Apprentice NCIS p (404) 556-9787 Attorney General of Georgia Clay Miller, Dalton, GA Chuck One Tree Hill w www.GeorgiaMethProject.org Lee Shaw, Atlanta, GA Ashley Smith Robinson, Gainesville, GA Community Parenthood Chairman, Georgia Meth Project Richard Otto, Saint Simons Island, GA Cougar Town Parks and Recreation Bill Jones III, Sea Island, GA Criminal Minds Private Practice Jim Langford, Atlanta, GA facebook.com/GeorgiaMethProject , Thomasville, GA Executive Director, Georgia Meth Project Richard G. Mooney III CSI: Miami Saturday Night Live Marc Morgan, Atlanta, GA Dancing with the Stars The Biggest Loser twitter.com/GaMethProject Madden Hatcher, III, Columbus, GA Late Show with David The Good Wife Jordan Greenbaum, MD, Atlanta, GA Letterman The Simpsons Desperate Trauma Housewives Two and a Half Men Glee Ugly Betty www.GeorgiaMethProject.org © 2010 Regional Launch (Cont’d from front) Forsyth County – April 14 and members of the Columbia DONORs Attended by more County Board of Commissioners explains Jim Langford, GMP’s executive director. “Our radio ads are running than 75 people Covered by Legacies on 38 stations that cover 11 media markets in the state. When you combine Partnered with Forsyth County • NBC Augusta PTJ Family Houston County this media with our billboards and online and newspaper impressions, we are Drug Court and Forsyth Against • CBS Augusta Robert W Woodruff Foundation certainly waging the saturation campaign we wanted.” Meth Epidemic (F.A.M.E.) Shaw Industries Anonymous Covered by Columbus-Muscogee A key tactical goal of the ad campaign is to reach 80 percent of teens at William B. Johnson • Forsyth News County – May 27 U.S. Federal Appropriations least four times per week with some form of Meth prevention advertising. Attended by more In addition to television and radio advertising, the campaign through Paulding County – May 4 than 30 people Futures September will have included 288 billboards located in major Georgia cities Attended by more Partnered with the Greater Siebel Foundation and along heavily traveled streets and highways, more than 120 million Cox Foundation than 40 people Columbus Chamber of Alan S. Lorberbaum Family Foundation online impressions, and almost 1 million newspaper impressions. Partnered with Meth Alliance Commerce, Drugs Don’t Shaw Family Foundation of Paulding County Work Committee Hamilton Health Care System Latrina Patrick, Program Manager for GMP, says that the ad campaign Covered by Covered by W.C. Bradley Foundation provides the perfect boost for community efforts across Georgia. Chip Howalt • ABC Atlanta • CBS Columbus Aflac Foundation, Inc. “We are traveling all over the state to recruit and train volunteers, and the • CBS Atlanta • ABC Columbus Marcus Foundation saturation ad campaign really helps spur people to go to our website and Pathways volunteer to help and then turn out at our meetings,” relates Patrick. “So far, Effingham County – May 4 Houston County – June 10 Columbia County Attended by an estimated Attended by more Home Depot Foundation we have more than 450 people who have volunteered to be part of the effort.” TSYS 250-300 people than 100 people Julian Saul Family The ad campaign has also provided an unexpected explosion in social media Partnered with Effingham Partnered with Families Against J&J Industries, Inc. exposure as the Georgia Meth Project Facebook fan page now has more than County Family Connection Methamphetamine Use (FAMA) Synovus 3,000 members. Members of this fan group discuss the ads and their positive Beaulieu of America, Inc. Covered by and Rockefeller Law Offices John P & Dorothy S Illges Fdn. impact on lives and communities. • Savannah Morning News Covered by Jim Jolly • NBC Savannah • FOX Macon CF Cousins Foundation You can see and hear the Georgia Meth Project ads by going to the website: Clyde Shepherd • CBS Savannah • NBC Macon www.GeorgiaMethProject.org. We also invite you to sign up on our Broadfield Foundation • NBC Albany Facebook fan page, www.Facebook.com/GeorgiaMethProject and to follow • Effingham Herald The three-month span of community Chances us on Twitter, www.Twitter.com/GaMethProject. outreach created the opportunity Knox Foundation Whitfield County – May 12 to educate community members Church of the Good Shepherd Attend by more than 50 people and create dialogue about the real Stephen T. Butler Fund (of the Bradley-Turner Fdn) Partnered with Visions of Hope threat of Meth among youth. Daniel P. Amos Family Foundation Conducted by Lee Shaw Garland Sales Regional Public Forums and Jim Langford Next steps for community M/M D Abbott Turner, II involvement include volunteer Clayton P. Boardman, III Covered by James M. Hull Foster Community Support • Dalton News recruitment and training sessions Charles Caye, Jr. • CBS Chattanooga for region-specific outreach. R.H. Bickerstaff These training sessions will equip Lyle Industries John Tice After the statewide launch of the services, juvenile and justice Columbia County – May 25 those with a desire to share the Georgia Meth Project, the executive personnel, judges, lawyers, law Elizabeth B. Ramsay Fund (of Attended by more Georgia Meth Project message the Bradley-Turner Fdn) team packed their bags and took enforcement, etc. – about the than 50 people and train those willing to share Phil Neff to the road. Starting in Thomas increasing risk of Meth in Georgia Byron Williams, MD. Conducted by Jim Langford their own stories of Meth use. Clayton Miller County, the team traveled to eight and the importance of preventing Bernard and Anne Howell Gray counties to host public forums first-time Meth use among teens. Advised Fund (CFGA) and officially launch the Georgia Superior Court of Richmond County These regional public forums Ted Carlton Education Foundation, Whitfield County Meth Project in each area. Inc. (IIAG-YAC) produced supportive area James R. Dellinger, Jr. With each visit, Jim Langford and attendance, organizational Barry L. Storey Latrina Patrick presented the ad partnerships and impressive GMP Supporter Levels Will Weston/Blanchard & Calhoun campaign being implemented news coverage state-wide: Insurance Agency Legacies $250,000 and Up Braye Boardman throughout the state – billboards, Mason Lampton TV ads and radio spots – and Thomas County – March 24 Georgia Agents Management Services, Inc. Attended by more Futures $100,000–$249,999 Bob Monk/Worth Insurance Agency discussed the preventative M/M Jim McCormick, Jr. approach taken by the Georgia than 200 people Pathways $25,000–$99,999 Dellinger Management Meth Project. Our goal is to Conducted by Lee Shaw Jack Bandy educate community members – and Jim Langford Chances $1,000–$24,999 John Bowling Covered by M/M Michael Heekin youth, parents, elected officials, W.B. Turner substance abuse counselors, • Thomasville Times Hopes $1–$999 M/M Walter Miller Enterprise Ray Farmer/American Insurance Association business professionals, social Mike Meadows (Michaels Carpets) Dewey Reams (Dalton Paper Products)