Do We Really Need to Catch Them All? a New User-Guided Social Media Crawling Method Fredrik Erlandsson1,*, Martin Boldt1,+, Piotr Brodka´ 2,+, and Henric Johnson1

Do we really need to catch them all? A new User-guided Social Media Crawling method Fredrik Erlandsson1,*, Martin Boldt1,+, Piotr Brodka´ 2,+, and Henric Johnson1

1Blekinge Institute of Technology, Department of Computer Science and Engineering, Sweden 2Wrocław University of Science and Technology, Department of Computational Intelligence, Poland *[email protected] +these authors contributed equally to this work

ABSTRACT

With the growing use of popular social media services like Facebook and Twitter it is hard to collect all content from the networks without access to the core infrastructure or paying for it. Thus, if all content cannot be collected one must consider which data are of most importance. In this work we present a novel User-guided Social Media Crawling method (USMC) that is able to collect data from social media, utilizing the wisdom of the crowd to decide the order in which user generated content should be collected, to cover as many user interactions as possible. USMC is validated by crawling 160 Facebook public pages, containing 368 million users and 1.3 billion interactions, and it is compared with two other crawling methods. The results show that it is possible to cover approximately 75% of the interactions on a Facebook page by sampling just 20 % of its posts, and at the same time reduce the crawling time by 53%. What is more, the social network constructed from the 20% sample has more than 75% of the users and edges compared to the social network created from all posts, and has very similar degree distribution.

Supplementary Information

1 S1 Table. Detailed data used to construct Fig. 3, including the standard deviation for both Interactions and Crawling time. Please note that all data are normalized.

Type Size Interactions (std) Time (std) USMC - Number of likes 0.050 0.507 0.266 0.257 0.200 USMC - Number of comments 0.050 0.401 0.269 0.250 0.201 USMC - Post life time 0.050 0.254 0.279 0.149 0.166 Chronological 0.050 0.143 0.141 0.112 0.147 Random 0.050 0.049 0.022 0.049 0.034 USMC - Number of likes 0.100 0.621 0.247 0.350 0.219 USMC - Number of comments 0.100 0.510 0.268 0.339 0.224 USMC - Post life time 0.100 0.362 0.290 0.232 0.196 Chronological 0.100 0.240 0.176 0.202 0.211 Random 0.100 0.101 0.034 0.101 0.050 USMC - Number of likes 0.200 0.745 0.200 0.467 0.227 USMC - Number of comments 0.200 0.627 0.248 0.455 0.234 USMC - Post life time 0.200 0.524 0.273 0.361 0.202 Chronological 0.200 0.402 0.205 0.338 0.238 Random 0.200 0.200 0.046 0.200 0.068 USMC - Number of likes 0.400 0.867 0.125 0.647 0.202 USMC - Number of comments 0.400 0.785 0.167 0.630 0.194 USMC - Post life time 0.400 0.718 0.201 0.566 0.177 Chronological 0.400 0.624 0.190 0.546 0.231 Random 0.400 0.400 0.054 0.400 0.082 USMC - Number of likes 0.600 0.945 0.063 0.792 0.146 USMC - Number of comments 0.600 0.892 0.105 0.771 0.155 USMC - Post life time 0.600 0.860 0.131 0.741 0.141 Chronological 0.600 0.787 0.147 0.716 0.187 Random 0.600 0.600 0.054 0.599 0.082 USMC - Number of likes 0.800 0.982 0.026 0.906 0.080 USMC - Number of comments 0.800 0.950 0.062 0.886 0.098 USMC - Post life time 0.800 0.944 0.058 0.877 0.091 Chronological 0.800 0.905 0.102 0.868 0.119 Random 0.800 0.801 0.043 0.801 0.064 USMC - Number of likes 0.900 0.992 0.015 0.953 0.048 USMC - Number of comments 0.900 0.975 0.037 0.944 0.048 USMC - Post life time 0.900 0.973 0.033 0.940 0.053 Chronological 0.900 0.957 0.064 0.939 0.068 Random 0.900 0.899 0.035 0.899 0.055 USMC - Number of likes 0.950 0.996 0.011 0.975 0.034 USMC - Number of comments 0.950 0.987 0.020 0.972 0.027 USMC - Post life time 0.950 0.987 0.018 0.970 0.036 Chronological 0.950 0.977 0.053 0.970 0.042 Random 0.950 0.950 0.024 0.950 0.033 S2 Table. Facebook pages statistics. If page does not have a name it means that the name is not in Latin characters set or does not exist anymore.

Name Page id Posts Users Comments Likes Edges Nodes Royal Club Consulting 203841476411447 562 182 38 1,300 3 25 Sustainable Development Policy & Practice / P... 126385310775420 1,756 273 37 384 4 27 Ski-Akademie Schladming 266340220123141 254 949 64 1,773 12 44 Say NO to Bullying 246881265345291 372 469 129 791 34 46 Chaddsford Winery 493075535051 207 480 160 814 101 96 488878434469215 488878434469215 578 1,889 224 4,872 107 140 Posthotel Schladming 184073274591 156 600 162 1,806 138 74 24-Hour Bully Stake-Out 150499681635588 1,218 750 1,008 1,485 344 264 Dourakis Winery 106096217726 281 3,048 400 7,042 360 183 Energy Saver 121219973056 704 2,909 644 6,397 381 448 Play Station, Nitendo, X Boxs E.t.c 10237302714 605 390 143 385 403 120 Betty Boom 9564135890 493 657 648 3,365 658 167 Charlie’s Sub Sandwich Station 268228483234 1,126 1,555 1,118 3,685 704 482 THE nightrace Schladming oﬃcial site 220818858019 256 3,085 628 4,932 945 410 Keep Matt Free 192646367542354 140 3,634 402 5,435 1,767 279 Tiger 11132188727 1,163 1,579 499 2,161 2,251 325 WINERY 146839468660306 749 4,659 1,063 15,979 2,320 491 Cancer Research UK Relay For Life 6700961047 667 1,328 881 3,258 2,631 387 Sharrott Winery 15554410418 1,013 1,585 1,463 6,880 2,851 425 Drink Air 310752782271834 642 2,271 1,417 5,771 3,018 636 Mutt Lynch Winery 161976601328 614 3,170 1,227 7,018 3,242 626 NEWS24 282571518441363 2,228 26,868 3,459 138,183 3,975 1,710 Festiwal Polskich Filmów Fabularnych 251797246747 688 5,207 2,443 14,210 5,040 901 Stop It Now! 16871848717 1,152 1,286 1,276 3,565 5,113 389 ATOMIC SKIING 132728146765723 1,445 22,089 1,946 58,695 5,545 1,279 PLAY STATION 2 18651374805 2,900 1,877 1,302 1,671 5,619 913 Caring and Courageous 178435075560368 4,523 13,182 4,577 55,642 5,805 1,192 Rumah Madani - Busana Muslim 111452573760 9,391 18,291 18,571 19,623 9,494 3,500 Farmville Bonus 130833830320642 638 16,052 2,775 33,285 10,230 2,203 Occupy Wall Street 258106877558909 7,584 14,227 6,600 23,867 18,254 3,032 Friends of NRA 261098770903 1,742 68,063 4,588 112,618 18,960 3,301 Drew Curtis’ Fark.com 42145905998 2,763 13,603 5,775 22,681 24,740 3,506 15755709838 15755709838 1,075 23,161 5,981 92,914 34,855 3,247 Chateau Elan Winery & Resort 19286773617 1,131 25,008 4,814 41,928 36,065 3,950 Bicky Burger 9727196242 623 1,908 2,579 1,920 37,888 636 Hold My Hand 157264947680409 8,275 45,548 35,242 226,703 57,844 7,378 Oceana 6334782252 2,153 78,971 6,969 180,096 63,346 4,488 Orange 7558451780 14,736 31,107 26,559 44,124 73,516 9,518 One Year Bible Blog 30775112500 4,409 50,652 16,744 339,679 76,305 5,729 Pureology Serious Colour Care 16792472126 3,326 15,936 8,428 31,866 82,857 4,924 Rainforest Action Network 8002590959 5,185 118,060 16,067 249,414 83,752 8,816 Intel Malaysia 144511635581827 3,408 123,276 12,407 207,804 102,349 6,868 Remove and Replace Every Teapublican in 2012 152358668171541 3,627 25,755 9,773 91,126 103,286 4,971 AMBER Alert 226402156107 3,160 90,175 8,751 143,833 108,954 6,075 Pakistan Air Force 169629069729559 2,516 75,821 18,155 201,082 150,473 11,126 Smilebox 6289201895 6,194 48,109 11,578 74,251 157,524 7,095 Intel Australia 145393495515570 1,144 46,891 11,222 63,045 159,249 8,063 MGM Studios 18962571991 7,461 13,356 10,548 60,500 161,193 3,252 A Little Inspiration 344267635599110 11,919 442,244 49,308 1,751,077 180,823 30,482 99% 295474380481252 1,390 49,500 30,334 134,141 181,617 8,887 5676133521 5676133521 35,602 41,559 15,718 46,018 205,499 9,536 Disneynature 41120927270 429 67,000 10,875 129,282 229,551 7,265 What Would You Do? 10689860898 538 13,222 11,274 36,033 233,914 5,575 kate spade new york 10737653985 1,187 104,558 18,568 278,173 235,796 11,750 I Relate Feelings 166785736790960 2,791 219,182 28,564 1,057,158 254,768 17,995 CNNMoney 6651543066 11,238 120,824 57,311 348,925 260,575 15,064 Mall of America 6898166798 9,144 87,679 27,967 146,402 261,074 13,887 HTCampus.com 174009145975879 3,344 28,727 10,669 52,768 264,058 6,727 Clarins 98029424570 6,118 36,072 18,895 81,851 292,926 9,416 Intel France 186901908014467 1,607 32,898 16,398 39,914 298,323 10,143 JAPAN4YOU 99489209116 5,966 117,584 42,984 382,144 303,821 17,141 Disaster Response on Facebook 250083749935 6,414 79,809 14,234 94,800 366,692 10,739 I Love My Family 148167278107 9,165 618,079 37,131 1,141,265 387,171 24,332 NDTV Goodtimes 76026867998 5,630 355,869 35,962 832,376 393,171 23,646 News24 Kenya 201728286564087 6,172 53,767 31,945 52,681 397,015 23,489 We The People 178463258907212 57,499 161,707 91,279 831,279 439,834 30,766 Oﬃce 178191330369 4,973 196,862 28,155 252,763 462,469 18,707 335574863819 335574863819 236 71,616 13,139 118,502 476,668 9,810 Continued on next page S2 Table. (continued)

Name Page id Posts Users Comments Likes Edges Nodes Neutrogena 7717041259 7,878 98,269 33,064 161,540 518,038 18,512 Genevieve Gorder 174431941806 2,473 41,105 19,784 97,135 583,291 10,175 TurboTax 7511533723 13,322 46,976 65,687 80,095 608,739 14,050 (RED) 6829493713 9,014 928,159 44,807 1,368,432 666,520 37,841 Sierra Club 6204742571 3,804 134,502 21,287 488,584 703,952 12,101 Occupy Seattle 254620607914006 39,616 298,041 112,906 862,086 730,694 48,446 Nigeria 7283976105 66 17,218 10,698 17,385 863,555 7,846 Thich Nhat Hanh 7691064634 1,316 854,688 35,984 1,487,600 888,384 27,649 Liberal Democrats 5883973269 1,306 27,725 46,378 107,284 1,035,517 11,618 Human Target 83431257070 229 19,990 15,921 49,295 1,309,384 8,038 ONE 11055104471 10,758 553,321 55,342 1,474,206 1,330,108 38,716 Diet Coke 8605796091 13,778 117,444 24,389 181,455 1,332,970 16,178 Lifehacker 7568536355 11,727 247,459 139,009 1,049,963 1,638,928 51,873 Defenders of Wildlife 5720973755 9,660 111,035 59,268 740,886 1,742,348 21,188 First Bank of Nigeria Limited 218502344846561 1,537 100,883 61,248 168,091 2,006,432 38,655 Sony Music Brasil 99219862934 1,352 168,946 60,921 464,592 2,013,773 34,346 125787337496837 125787337496837 10,781 39,337 84,484 420,257 2,043,807 14,672 Madison Square Garden 28859306498 7,208 783,949 56,885 1,129,189 2,362,698 44,147 MetLife 164505093569983 4,646 294,975 54,785 1,208,807 2,388,519 29,902 WellDoneStuff.Com 302896416450257 3,546 1,325,457 117,839 3,085,706 2,427,758 96,841 Hilton HHonors 120963705931 5,843 228,520 28,670 373,519 2,500,219 19,915 The BULLY Project 107214895991663 13,934 393,667 64,502 858,783 2,707,881 37,157 Avaaz 8340223883 23,173 992,140 86,337 1,892,211 2,750,809 61,139 Amazon Books 150864087963 5,523 125,512 37,304 200,124 2,898,421 25,579 Sigur Rós 6187954123 16,735 224,333 42,050 585,551 2,942,991 27,348 NBC Politics 154957517930371 5,007 76,351 43,401 148,379 2,944,870 25,753 Liftopia 8114223318 3,973 47,001 50,065 158,699 3,198,393 18,983 Nat Geo Wild 196008660929 1,598 4,080,404 96,961 6,853,487 3,325,417 82,676 199299723534097 199299723534097 19,287 231,256 33,437 385,775 3,340,919 24,590 Human Rights Watch 42940254353 49,177 676,432 116,163 1,140,654 4,057,011 63,191 Royal Air Force 26035834884 14,825 518,911 124,547 2,117,085 4,194,305 55,807 141094772576049 141094772576049 7 14,708 10,123 12,877 4,502,259 5,746 JAPAN AIRLINES (JAL) 195152223850783 1,097 673,490 89,594 4,026,970 4,545,436 46,168 Amazon Student 135155166518704 5,286 181,508 43,497 200,777 4,647,731 38,497 San Francisco | The Official Guide 55139614218 13,305 735,183 116,336 2,054,348 4,806,264 80,978 California Right To Know 178713385549168 4,462 644,007 70,345 1,247,518 5,128,532 50,749 193072760827 193072760827 10,141 534,199 66,006 2,660,263 5,196,490 35,186 Sprint 8389383510 121,624 402,589 421,677 569,390 5,302,697 83,940 Joss Stone 5630135837 19,542 253,053 64,049 797,799 5,347,896 36,272 *Well, if that isn’t the skank calling the who... 292440510802935 8,516 532,138 132,555 2,384,824 6,319,615 62,416 AirAsia 18801397386 103,808 318,869 331,450 790,496 7,622,130 92,077 Newsweek 18343191100 15,499 743,737 187,464 1,214,252 9,070,226 117,362 Epica 8031842923 1,487 364,197 110,159 1,813,942 10,855,119 57,131 Love 135922659784530 15,197 1,088,422 190,854 5,808,937 15,925,918 120,750 Ted 317928348241564 23,608 309,082 81,892 506,756 16,871,827 61,995 fluid ink 121128974566421 1,721 443,794 51,213 544,276 19,096,755 38,826 humor inteligente 292974040727244 7,252 6,368,200 520,868 15,957,356 19,231,726 418,409 KFC 7144906559 45,228 300,844 136,044 395,669 22,211,434 91,923 U.S. Soccer 32421823940 22,984 949,625 283,819 2,569,209 22,726,254 132,817 HBO 113408673932 32,476 2,895,356 226,018 3,525,002 23,898,618 188,232 ThinkGeek 6399067073 30,368 822,694 225,890 4,221,585 24,058,867 108,818 Alanis Morissette 6002796793 616 378,711 86,702 1,164,302 24,684,390 50,190 Planned Parenthood Action 8934429638 22,338 706,756 300,004 3,234,499 27,142,303 82,602 Royal Pains 141512340315 7,855 179,121 88,729 580,721 29,647,131 40,745 CBS 47360808996 48,503 5,904,875 406,287 7,607,876 31,024,271 323,247 No, Microsoft Word, I’m pretty sure I know how... 104375499654834 12,963 1,816,142 160,176 6,801,222 32,206,661 108,276 True Activist 129370207168068 17,664 2,851,690 289,156 6,947,506 43,402,257 207,935 CNBC 97212224368 15,440 1,432,933 440,391 2,306,032 53,416,686 255,087 AT&T 8576093908 231,521 1,330,859 957,877 2,251,109 54,860,445 238,830 Jennifer Hudson 7886660434 437 1,247,861 164,138 1,971,608 59,743,420 128,195 The Richard Dawkins Foundation for Reason and ... 8798180154 33,559 810,320 483,200 4,417,444 60,627,254 130,476 So You Think You Can Dance 9748634303 85,185 889,270 293,600 2,580,510 61,042,994 142,010 Boston Celtics 8725012666 2,148 831,423 378,473 3,737,903 62,757,635 170,571 The Office 6092929747 65,507 2,067,280 368,369 8,404,195 64,391,891 207,428 KHUSUS MUSLIMAH 108919785796003 6,726 659,541 157,370 1,484,280 71,203,208 117,501 Jeep 7037526514 88,571 332,389 374,401 822,363 71,275,779 137,159 Guns N’ Roses 10901008068 1,398 922,449 374,576 2,358,218 85,765,225 220,459 Thirty Seconds to Mars 5618127822 3,298 1,768,814 411,789 12,625,270 87,803,406 185,361 USA TODAY 13652355666 20,932 7,451,142 1,097,625 13,976,321 94,570,053 694,618 Continued on next page S2 Table. (continued)

Name Page id Posts Users Comments Likes Edges Nodes The Wall Street Journal 8304333127 29,186 9,333,492 1,636,732 20,822,568 96,838,683 925,938 Kelly Rowland 5485793674 46,629 1,912,487 242,766 5,639,775 149,022,735 155,241 I Love Being Black 18493706927 5,670 3,660,378 687,000 16,818,408 152,389,438 358,607 Le Monde.fr 14892757589 33,787 11,698,482 2,486,741 34,930,046 180,750,060 1,181,501 Islamic Book 192169930808550 33,784 6,946,485 1,288,775 23,140,984 184,572,975 792,567 SID 17382788643 1,380 573,048 771,087 3,039,529 185,595,986 204,982 Katy Perry 7126051465 470,528 2,187,154 669,443 3,683,168 229,310,526 411,750 Do Something 7630216751 12,451 1,340,787 381,540 2,615,132 237,194,443 261,412 Mr. Bean 17774451468 533 3,017,698 553,378 4,118,601 246,789,355 367,959 NPR 10643211755 13,869 4,198,783 1,436,847 11,264,175 264,604,989 573,617 The Onion 20950654496 15,864 8,600,978 1,607,803 28,288,510 277,474,993 767,184 PoliticsNation with Al Sharpton 280920811923248 80,829 2,742,367 2,336,604 13,597,984 484,549,856 668,319 Buffalo Wild Wings 9418270899 78,156 2,357,805 902,121 6,147,686 617,537,397 514,143 The New York Times 5281959998 46,858 35,982,349 5,329,607 87,662,740 705,053,685 3,020,786 Being Conservative 134193140910 836 1,223,614 973,422 3,899,235 741,039,627 423,040 Linkin Park 8210451787 275,143 2,871,517 1,347,061 7,170,784 744,469,926 681,054 LA Lakers 144917055340 3,041 3,653,065 1,682,734 29,295,627 771,588,768 599,813 MLB 5768707450 9,439 2,946,677 2,602,902 25,145,970 1,088,696,317 533,729 Rush Limbaugh 136264019722601 3,870 9,554,690 2,398,526 31,336,180 1,240,262,427 1,414,824 CNN 5550296508 466,942 8,376,715 5,146,195 27,090,373 1,434,229,849 1,458,146 The White House 63811549237 6,742 32,581,271 9,238,522 78,841,712 4,238,052,189 2,385,752 The Tea Party† 133279166727577 55,016 77,084,290 27,550,352 308,495,988 Barack Obama† 6815841748 4,147 113,379,978 13,250,519 275,134,360 † Page too big to generate SNA. The figure Fig. S1 493075535051 184073274591 192646367542354 7283976105 141094772576049 admsample random rmasbe fapg’ ot akdby ranked posts page’s a of subset a from h ffc frnigwt ead onme fitrcin ftesml size sample the of interactions of number to regards with ranking of effect The

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 100% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% hw h einadsadr eito o 0 runs. 100 for deviation standard and median the shows ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 20% 20% 20% 20% 20% ● ● ● ● ● Sample size Sample size Sample size Sample size Sample size 40% 40% 40% 40% 40% ● ● ● ● ● 60% 60% 60% 60% 60% ● ● ● ● ● 80% 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● Sampling method Sampling method Sampling method Sampling method Sampling method ubro comments of number ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes otne nnx page next on Continued

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 30% 60% 90% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 0% 0% 0% 0% 0% 0% ● 0% 0% 0% 0% hw h einadsadr eito o 0 runs. 100 for deviation standard and median the shows ● ● ● ● ● ● ● ● ● ● ● ● ● ● 20% 20% 20% 20% 20% ● ● ● ● ● Sample size 40% Sample size Sample size Sample size Sample size 40% 40% 40% 40% ● ● ● ● ● 60% 60% 60% 60% 60% ● ● ● ● ● 80% 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● Sampling method Sampling method Sampling method Sampling method Sampling method ubro comments of number ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes otne nnx page next on Continued

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 30% 60% 90% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 0% , 0% 0% 0% 0% ubro likes of number 0% ● 0% 0% 0% 0% ● ● ● ● ● ● ● 20% ● ● 20% 20% 20% 20% ● ● ● ● ● ● Crawling time Crawling time Crawling time Crawling time Crawling time 40% 40% 40% 40% 40% ● ● ● ● ● , ● 60% 60% 60% 60% 60% otlifetime post etfigure left ● ● ● ● 80% ● 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● ● ● ● ● ● ● ● ● ● n rwigtime crawling and Sampling method Sampling method Sampling method Sampling method Sampling method n a and ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes admsample random right . The figure Fig. S1 166785736790960 42145905998 169629069729559 174431941806 282571518441363 admsample random rmasbe fapg’ ot akdby ranked posts page’s a of subset a from h ffc frnigwt ead onme fitrcin ftesml size sample the of interactions of number to regards with ranking of effect The

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 100% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% hw h einadsadr eito o 0 runs. 100 for deviation standard and median the shows ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 20% 20% 20% 20% 20% ● ● ● ● ● Sample size Sample size Sample size Sample size Sample size 40% 40% 40% 40% 40% ● ● ● ● ● 60% 60% 60% 60% 60% ● ● ● ● ● 80% 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● Sampling method Sampling method Sampling method Sampling method Sampling method ubro comments of number ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes otne nnx page next on Continued

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 100% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% hw h einadsadr eito o 0 runs. 100 for deviation standard and median the shows ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 20% 20% 20% 20% 20% ● ● ● ● ● Sample size Sample size Sample size Sample size Sample size 40% 40% 40% 40% 40% ● ● ● ● ● 60% 60% 60% 60% 60% ● ● ● ● ● 80% 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● Sampling method Sampling method Sampling method Sampling method Sampling method ubro comments of number ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes

Interaction coverage Interaction coverage Interaction coverage Interaction coverage Interaction coverage 100% 100% 100% 100% 100% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% 25% 50% 75% , 0% 0% 0% 0% 0% ubro likes of number 0% 0% 0% 0% 0% ● ● ● ● ● ● ● ● ● ● ● 20% 20% 20% 20% 20% ● ● ● ● Crawling time Crawling time Crawling time Crawling time Crawling time 40% 40% 40% 40% 40% ● ● ● ● ● , 60% 60% 60% 60% 60% otlifetime post etﬁgure left ● ● ● ● ● ● ● ● 80% 80% 80% 80% 80% ● ● ● ● ● ● ● ● ● ● 100% 100% 100% 100% 100% ● ● ● ● ● ● ● ● ● ● ● ● n rwigtime crawling and Sampling method Sampling method Sampling method Sampling method Sampling method n a and ● ● ● ● ● Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes Random Chronological USMC −Post life time USMC −Numberofcomments USMC −Numberoflikes admsample random right . 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 488878434469215 493075535051 246881265345291 266340220123141 126385310775420 203841476411447 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 Sustainable DevelopmentPolicy&Practice/Post-2015Agenda(1%) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 0 1 2 3 4 5 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Ski-Akademie Schladming(1%) Royal ClubConsulting(1%) Chaddsford Winery(1%) 488878434469215 (1%) Say NOtoBullying(1%) 1 0 1 1 1 1 1 3 0 0 0 0 0 Rank (log) 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 0 1 1 1 1 1 4 0 0 0 0 0 4 4 4 4 4 1 0 5 1 1 1 1 1 0 0 0 0 0 5 5 5 5 5 1 0 6 1 1 1 1 1 0 0 0 0 0 6 6 6 6 6 1 0 7 1 1 1 1 1 0 0 0 0 0 7 7 7 7 7 Sustainable DevelopmentPolicy&Practice/Post-2015Agenda(10%) 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 1 0 0 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 0 0 0 1 Ski-Akademie Schladming(10%) 2 2 2 2 2 0 2 Royal ClubConsulting(10%) Full Page Chaddsford Winery(10%) 488878434469215 (10%) Say NOtoBullying(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 otne nnx page next on Continued 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 0 1 1 1 1 1 5 USMC 0 0 0 0 0 5 5 5 5 5 1 0 6 1 1 1 1 1 0 0 0 0 0 6 6 6 6 6 1 0 7 1 1 1 1 1 0 0 0 0 0 7 7 7 7 7 Chronological Sustainable DevelopmentPolicy&Practice/Post-2015Agenda(30%) 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 1 0 0 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 0 0 0 1 Ski-Akademie Schladming(30%) 2 2 2 2 2 0 2 Royal ClubConsulting(30%) Chaddsford Winery(30%) 488878434469215 (30%) Say NOtoBullying(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 0 1 1 1 1 1 5 0 0 0 0 0 5 5 5 5 5 1 0 6 1 1 1 1 1 0 0 0 0 0 6 6 6 6 6 1 0 7 1 1 1 1 1 0 0 0 0 0 7 7 7 7 7 Sustainable DevelopmentPolicy&Practice/Post-2015Agenda(60%) 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 1 0 0 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 0 0 0 1 Ski-Akademie Schladming(60%) 2 2 2 2 2 0 2 Royal ClubConsulting(60%) Chaddsford Winery(60%) 488878434469215 (60%) Say NOtoBullying(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 0 1 1 1 1 1 5 0 0 0 0 0 5 5 5 5 5 1 0 6 1 1 1 1 1 0 0 0 0 0 6 6 6 6 6 1 0 7 1 1 1 1 1 0 0 0 0 0 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 9564135890 10237302714 121219973056 106096217726 150499681635588 184073274591 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree Play Station,Nitendo,XBoxsE.t.c(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 24-Hour BullyStake-Out(1%) Posthotel Schladming(1%) Dourakis Winery(1%) Energy Saver(1%) Betty Boom(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Play Station,Nitendo,XBoxsE.t.c(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 24-Hour BullyStake-Out(10%) Posthotel Schladming(10%) Full Page Dourakis Winery(10%) Energy Saver(10%) Betty Boom(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Play Station,Nitendo,XBoxsE.t.c(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 24-Hour BullyStake-Out(30%) Posthotel Schladming(30%) Dourakis Winery(30%) Energy Saver(30%) Betty Boom(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Play Station,Nitendo,XBoxsE.t.c(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 24-Hour BullyStake-Out(60%) Posthotel Schladming(60%) Dourakis Winery(60%) Energy Saver(60%) Betty Boom(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 6700961047 146839468660306 11132188727 192646367542354 220818858019 268228483234 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree THE nightraceSchladmingofficialsite(1%) Cancer ResearchUKRelayForLife(1%) Charlie's SubSandwichStation(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Keep MattFree(1%) 1 1 1 1 1 1 WINERY (1%) 0 0 0 0 0 0 3 3 3 3 3 3 Tiger (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 THE nightraceSchladmingofficialsite(10%) Cancer ResearchUKRelayForLife(10%) Charlie's SubSandwichStation(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Keep MattFree(10%) 1 1 1 1 1 1 WINERY (10%) 0 0 0 0 0 0 Tiger (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 THE nightraceSchladmingofficialsite(30%) Cancer ResearchUKRelayForLife(30%) Charlie's SubSandwichStation(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Keep MattFree(30%) 1 1 1 1 1 1 WINERY (30%) 0 0 0 0 0 0 Tiger (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 THE nightraceSchladmingofficialsite(60%) Cancer ResearchUKRelayForLife(60%) Charlie's SubSandwichStation(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Keep MattFree(60%) 1 1 1 1 1 1 WINERY (60%) 0 0 0 0 0 0 Tiger (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 16871848717 251797246747 282571518441363 161976601328 310752782271834 15554410418 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree Festiwal PolskichFilmówFabularnych(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Mutt LynchWinery(1%) Sharrott Winery(1%) Stop ItNow!(1%) NEWS24 1 1 1 1 1 1 Drink Air(1%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 (1%) 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Festiwal PolskichFilmówFabularnych(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Mutt LynchWinery(10%) Sharrott Winery(10%) Stop ItNow!(10%) NEWS24 Drink Air(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 (10%) 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Festiwal PolskichFilmówFabularnych(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Mutt LynchWinery(30%) Sharrott Winery(30%) Stop ItNow!(30%) NEWS24 Drink Air(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 (30%) 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Festiwal PolskichFilmówFabularnych(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Mutt LynchWinery(60%) Sharrott Winery(60%) Stop ItNow!(60%) NEWS24 Drink Air(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 (60%) 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 258106877558909 130833830320642 111452573760 178435075560368 18651374805 132728146765723 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree Rumah Madani-BusanaMuslim(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Caring andCourageous(1%) Occupy WallStreet(1%) PLAY STATION2(1%) Farmville Bonus(1%) ATOMIC SKIING(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Rumah Madani-BusanaMuslim(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Caring andCourageous(10%) Full Page Occupy WallStreet(10%) PLAY STATION2(10%) Farmville Bonus(10%) ATOMIC SKIING(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Rumah Madani-BusanaMuslim(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Caring andCourageous(30%) Occupy WallStreet(30%) PLAY STATION2(30%) Farmville Bonus(30%) ATOMIC SKIING(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Rumah Madani-BusanaMuslim(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Caring andCourageous(60%) Occupy WallStreet(60%) PLAY STATION2(60%) Farmville Bonus(60%) ATOMIC SKIING(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 157264947680409 9727196242 19286773617 15755709838 42145905998 261098770903 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 Chateau ElanWinery&Resort(1%) 0 0 0 0 0 0 2 2 2 2 2 2 Drew Curtis'Fark.com(1%) Friends ofNRA(1%) Hold MyHand(1%) 15755709838 (1%) Bicky Burger(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Chateau ElanWinery&Resort(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Drew Curtis'Fark.com(10%) Full Page Friends ofNRA(10%) Hold MyHand(10%) 15755709838 (10%) Bicky Burger(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Chateau ElanWinery&Resort(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Drew Curtis'Fark.com(30%) Friends ofNRA(30%) Hold MyHand(30%) 15755709838 (30%) Bicky Burger(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Chateau ElanWinery&Resort(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Drew Curtis'Fark.com(60%) Friends ofNRA(60%) Hold MyHand(60%) 15755709838 (60%) Bicky Burger(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 144511635581827 8002590959 16792472126 30775112500 7558451780 6334782252 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree Pureology SeriousColourCare(1%) 1 1 1 1 1 1 0 0 0 0 0 0 Rainforest ActionNetwork(1%) 2 2 2 2 2 2 One YearBibleBlog(1%) Intel Malaysia(1%) 1 1 1 1 1 1 Oceana (1%) 0 0 0 0 0 0 Orange (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Pureology SeriousColourCare(10%) 1 1 1 1 1 1 0 0 0 0 0 0 Rainforest ActionNetwork(10%) 2 2 2 2 2 2 Full Page One YearBibleBlog(10%) Intel Malaysia(10%) 1 1 1 1 1 1 Oceana (10%) Orange (10%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Pureology SeriousColourCare(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Rainforest ActionNetwork(30%) 2 2 2 2 2 2 One YearBibleBlog(30%) Intel Malaysia(30%) 1 1 1 1 1 1 Oceana (30%) Orange (30%) 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Pureology SeriousColourCare(60%) 1 1 1 1 1 1 0 0 0 0 0 0 Rainforest ActionNetwork(60%) 2 2 2 2 2 2 One YearBibleBlog(60%) Intel Malaysia(60%) 1 1 1 1 1 1 Oceana (60%) Orange (60%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 18962571991 145393495515570 6289201895 169629069729559 226402156107 152358668171541 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 Remove andReplaceEveryTeapublicanin2012(1%) 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Pakistan AirForce(1%) Intel Australia(1%) MGM Studios(1%) AMBER Alert(1%) 1 1 1 1 1 1 Smilebox (1%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 Remove andReplaceEveryTeapublicanin2012(10%) 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Pakistan AirForce(10%) Intel Australia(10%) MGM Studios(10%) AMBER Alert(10%) Smilebox (10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 Remove andReplaceEveryTeapublicanin2012(30%) 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Pakistan AirForce(30%) Intel Australia(30%) MGM Studios(30%) AMBER Alert(30%) Smilebox (30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 Remove andReplaceEveryTeapublicanin2012(60%) 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Pakistan AirForce(60%) Intel Australia(60%) MGM Studios(60%) AMBER Alert(60%) Smilebox (60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 10737653985 10689860898 41120927270 5676133521 295474380481252 344267635599110 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 What WouldYouDo?(1%) kate spadenewyork(1%) A LittleInspiration(1%) Disneynature (1%) 5676133521 (1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 99% (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page What WouldYouDo?(10%) kate spadenewyork(10%) A LittleInspiration(10%) Disneynature (10%) 5676133521 (10%) 1 1 1 1 1 1 0 0 0 0 0 0 99% (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 What WouldYouDo?(30%) kate spadenewyork(30%) A LittleInspiration(30%) Disneynature (30%) 5676133521 (30%) 1 1 1 1 1 1 0 0 0 0 0 0 99% (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 What WouldYouDo?(60%) kate spadenewyork(60%) A LittleInspiration(60%) Disneynature (60%) 5676133521 (60%) 1 1 1 1 1 1 0 0 0 0 0 0 99% (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 186901908014467 98029424570 174009145975879 6898166798 6651543066 166785736790960 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I RelateFeelings(1%) HTCampus.com (1%) Mall ofAmerica(1%) Intel France(1%) CNNMoney (1%) 1 1 1 1 1 1 0 0 0 0 0 0 Clarins (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page I RelateFeelings(10%) HTCampus.com (10%) Mall ofAmerica(10%) Intel France(10%) CNNMoney (10%) 1 1 1 1 1 1 Clarins (10%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I RelateFeelings(30%) HTCampus.com (30%) Mall ofAmerica(30%) Intel France(30%) CNNMoney (30%) 1 1 1 1 1 1 Clarins (30%) 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I RelateFeelings(60%) HTCampus.com (60%) Mall ofAmerica(60%) Intel France(60%) CNNMoney (60%) 1 1 1 1 1 1 Clarins (60%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 178463258907212 201728286564087 76026867998 148167278107 250083749935 99489209116 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree Disaster ResponseonFacebook(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 NDTV Goodtimes(1%) I LoveMyFamily(1%) We ThePeople(1%) News24 Kenya(1%) JAPAN4YOU (1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Disaster ResponseonFacebook(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page NDTV Goodtimes(10%) I LoveMyFamily(10%) We ThePeople(10%) News24 Kenya(10%) JAPAN4YOU (10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Disaster ResponseonFacebook(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 NDTV Goodtimes(30%) I LoveMyFamily(30%) We ThePeople(30%) News24 Kenya(30%) JAPAN4YOU (30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 Disaster ResponseonFacebook(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 NDTV Goodtimes(60%) I LoveMyFamily(60%) We ThePeople(60%) News24 Kenya(60%) JAPAN4YOU (60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 6829493713 7511533723 174431941806 7717041259 335574863819 178191330369 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Genevieve Gorder(1%) 335574863819 (1%) Neutrogena (1%) 1 1 1 1 1 1 TurboTax (1%) 0 0 0 0 0 0 Office (1%) (RED) (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Genevieve Gorder(10%) 335574863819 (10%) Neutrogena (10%) TurboTax (10%) 1 1 1 1 1 1 0 0 0 0 0 0 Office (10%) (RED) (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Genevieve Gorder(30%) 335574863819 (30%) Neutrogena (30%) TurboTax (30%) 1 1 1 1 1 1 0 0 0 0 0 0 Office (30%) (RED) (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Genevieve Gorder(60%) 335574863819 (60%) Neutrogena (60%) TurboTax (60%) 1 1 1 1 1 1 0 0 0 0 0 0 Office (60%) (RED) (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 83431257070 5883973269 7691064634 7283976105 254620607914006 6204742571 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Liberal Democrats(1%) Thich NhatHanh(1%) Occupy Seattle(1%) Human Target(1%) Sierra Club(1%) 1 1 1 1 1 1 0 0 0 0 0 0 Nigeria (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Liberal Democrats(10%) Thich NhatHanh(10%) Occupy Seattle(10%) Human Target(10%) Sierra Club(10%) 1 1 1 1 1 1 Nigeria (10%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Liberal Democrats(30%) Thich NhatHanh(30%) Occupy Seattle(30%) Human Target(30%) Sierra Club(30%) 1 1 1 1 1 1 Nigeria (30%) 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Liberal Democrats(60%) Thich NhatHanh(60%) Occupy Seattle(60%) Human Target(60%) Sierra Club(60%) 1 1 1 1 1 1 Nigeria (60%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 99219862934 218502344846561 5720973755 7568536355 8605796091 11055104471 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 First BankofNigeriaLimited(1%) 0 0 0 0 0 0 2 2 2 2 2 2 Defenders ofWildlife(1%) Sony MusicBrasil(1%) Lifehacker (1%) Diet Coke(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 ONE (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 First BankofNigeriaLimited(10%) 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Defenders ofWildlife(10%) Sony MusicBrasil(10%) Lifehacker (10%) Diet Coke(10%) 1 1 1 1 1 1 0 0 0 0 0 0 ONE (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 First BankofNigeriaLimited(30%) 0 0 0 0 0 0 2 2 2 2 2 2 Defenders ofWildlife(30%) Sony MusicBrasil(30%) Lifehacker (30%) Diet Coke(30%) 1 1 1 1 1 1 0 0 0 0 0 0 ONE (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 First BankofNigeriaLimited(60%) 0 0 0 0 0 0 2 2 2 2 2 2 Defenders ofWildlife(60%) Sony MusicBrasil(60%) Lifehacker (60%) Diet Coke(60%) 1 1 1 1 1 1 0 0 0 0 0 0 ONE (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 107214895991663 120963705931 302896416450257 164505093569983 28859306498 125787337496837 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Madison SquareGarden(1%) WellDoneStuff.Com (1%) 125787337496837 (1%) The BULLYProject(1%) Hilton HHonors(1%) 1 1 1 1 1 1 0 0 0 0 0 0 MetLife (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Madison SquareGarden(10%) Full Page WellDoneStuff.Com (10%) 125787337496837 (10%) The BULLYProject(10%) Hilton HHonors(10%) 1 1 1 1 1 1 MetLife (10%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Madison SquareGarden(30%) WellDoneStuff.Com (30%) 125787337496837 (30%) The BULLYProject(30%) Hilton HHonors(30%) 1 1 1 1 1 1 MetLife (30%) 0 0 0 0 0 0 Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Madison SquareGarden(60%) WellDoneStuff.Com (60%) 125787337496837 (60%) The BULLYProject(60%) Hilton HHonors(60%) 1 1 1 1 1 1 MetLife (60%) 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 196008660929 8114223318 154957517930371 6187954123 150864087963 8340223883 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Amazon Books(1%) Nat GeoWild(1%) NBC Politics(1%) 1 1 1 1 1 1 Sigur Rós(1%) 0 0 0 0 0 0 Liftopia (1%) Avaaz (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Amazon Books(10%) Nat GeoWild(10%) NBC Politics(10%) Sigur Rós(10%) 1 1 1 1 1 1 Liftopia (10%) 0 0 0 0 0 0 Avaaz (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Amazon Books(30%) Nat GeoWild(30%) NBC Politics(30%) Sigur Rós(30%) 1 1 1 1 1 1 Liftopia (30%) 0 0 0 0 0 0 Avaaz (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Amazon Books(60%) Nat GeoWild(60%) NBC Politics(60%) Sigur Rós(60%) 1 1 1 1 1 1 Liftopia (60%) 0 0 0 0 0 0 Avaaz (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 135155166518704 195152223850783 141094772576049 26035834884 42940254353 199299723534097 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. 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Facebook analysed the for distribution Degree San Francisco|TheOfficialGuide(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 California RightToKnow(1%) Joss Stone(1%) 1 1 1 1 1 1 0 0 0 0 0 0 Sprint (1%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 (1%) 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 *Well, ifthatisn'ttheskankcallingwhoreaslut.*(10%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 San Francisco|TheOfficialGuide(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 California RightToKnow(10%) Full Page Joss Stone(10%) 1 1 1 1 1 1 0 0 0 0 0 0 Sprint (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) (10%) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 *Well, ifthatisn'ttheskankcallingwhoreaslut.*(30%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 San Francisco|TheOfficialGuide(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 California RightToKnow(30%) Joss Stone(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Sprint (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) (30%) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 *Well, ifthatisn'ttheskankcallingwhoreaslut.*(60%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 San Francisco|TheOfficialGuide(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 California RightToKnow(60%) Joss Stone(60%) 1 1 1 1 1 1 0 0 0 0 0 0 Sprint (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) (60%) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 121128974566421 317928348241564 135922659784530 8031842923 18343191100 18801397386 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Newsweek (1%) 1 1 1 1 1 1 fluid ink(1%) 0 0 0 0 0 0 AirAsia (1%) Epica (1%) 3 3 3 3 3 3 Love (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Ted (1%) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Newsweek (10%) 1 1 1 1 1 1 fluid ink(10%) AirAsia (10%) 0 0 0 0 0 0 Epica (10%) Love (10%) 3 3 3 3 3 3 Ted (10%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Newsweek (30%) 1 1 1 1 1 1 fluid ink(30%) AirAsia (30%) 0 0 0 0 0 0 Epica (30%) Love (30%) Random 3 3 3 3 3 3 Ted (30%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Newsweek (60%) 1 1 1 1 1 1 fluid ink(60%) AirAsia (60%) 0 0 0 0 0 0 Epica (60%) Love (60%) 3 3 3 3 3 3 Ted (60%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 6002796793 6399067073 113408673932 32421823940 7144906559 292974040727244 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 humor inteligente(1%) Alanis Morissette(1%) U.S. Soccer(1%) ThinkGeek (1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 HBO (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) KFC (1%) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page humor inteligente(10%) Alanis Morissette(10%) U.S. Soccer(10%) ThinkGeek (10%) 1 1 1 1 1 1 0 0 0 0 0 0 HBO (10%) 3 3 3 3 3 3 KFC (10%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 humor inteligente(30%) Alanis Morissette(30%) U.S. Soccer(30%) ThinkGeek (30%) 1 1 1 1 1 1 0 0 0 0 0 0 HBO (30%) Random 3 3 3 3 3 3 KFC (30%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 humor inteligente(60%) Alanis Morissette(60%) U.S. Soccer(60%) ThinkGeek (60%) 1 1 1 1 1 1 0 0 0 0 0 0 HBO (60%) 3 3 3 3 3 3 KFC (60%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 97212224368 129370207168068 104375499654834 47360808996 141512340315 8934429638 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 No, MicrosoftWord,I'mprettysureIknowhowtospellmyownname(1%) 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 Planned ParenthoodAction(1%) 2 2 2 2 2 2 True Activist(1%) Royal Pains(1%) 1 1 1 1 1 1 0 0 0 0 0 0 CNBC (1%) 3 3 3 3 3 3 CBS (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 No, MicrosoftWord,I'mprettysureIknowhowtospellmyownname(10%) 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 Planned ParenthoodAction(10%) 0 0 0 0 0 0 2 2 2 2 2 2 Full Page True Activist(10%) Royal Pains(10%) 1 1 1 1 1 1 0 0 0 0 0 0 CNBC (10%) 3 3 3 3 3 3 CBS (10%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 No, MicrosoftWord,I'mprettysureIknowhowtospellmyownname(30%) 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 Planned ParenthoodAction(30%) 0 0 0 0 0 0 2 2 2 2 2 2 True Activist(30%) Royal Pains(30%) 1 1 1 1 1 1 0 0 0 0 0 0 CNBC (30%) Random 3 3 3 3 3 3 CBS (30%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 No, MicrosoftWord,I'mprettysureIknowhowtospellmyownname(60%) 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 Planned ParenthoodAction(60%) 0 0 0 0 0 0 2 2 2 2 2 2 True Activist(60%) Royal Pains(60%) 1 1 1 1 1 1 0 0 0 0 0 0 CNBC (60%) 3 3 3 3 3 3 CBS (60%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 6092929747 8725012666 9748634303 8798180154 7886660434 8576093908 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 The RichardDawkinsFoundationforReasonandScience(Official)(1%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 So YouThinkCanDance(1%) 0 0 0 0 0 0 2 2 2 2 2 2 Jennifer Hudson(1%) Boston Celtics(1%) The Office(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 AT&T (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 The RichardDawkinsFoundationforReasonandScience(Official)(10%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 So YouThinkCanDance(10%) 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Jennifer Hudson(10%) Boston Celtics(10%) The Office(10%) 1 1 1 1 1 1 0 0 0 0 0 0 AT&T (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 The RichardDawkinsFoundationforReasonandScience(Official)(30%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 So YouThinkCanDance(30%) 0 0 0 0 0 0 2 2 2 2 2 2 Jennifer Hudson(30%) Boston Celtics(30%) The Office(30%) 1 1 1 1 1 1 0 0 0 0 0 0 AT&T (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 The RichardDawkinsFoundationforReasonandScience(Official)(60%) 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 So YouThinkCanDance(60%) 0 0 0 0 0 0 2 2 2 2 2 2 Jennifer Hudson(60%) Boston Celtics(60%) The Office(60%) 1 1 1 1 1 1 0 0 0 0 0 0 AT&T (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 8304333127 13652355666 5618127822 10901008068 7037526514 108919785796003 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The WallStreetJournal(1%) Thirty SecondstoMars(1%) KHUSUS MUSLIMAH(1%) Guns N'Roses(1%) USA TODAY(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Jeep (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The WallStreetJournal(10%) Thirty SecondstoMars(10%) Full Page KHUSUS MUSLIMAH(10%) Guns N'Roses(10%) USA TODAY(10%) 1 1 1 1 1 1 0 0 0 0 0 0 Jeep (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The WallStreetJournal(30%) Thirty SecondstoMars(30%) KHUSUS MUSLIMAH(30%) Guns N'Roses(30%) USA TODAY(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Jeep (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The WallStreetJournal(60%) Thirty SecondstoMars(60%) KHUSUS MUSLIMAH(60%) Guns N'Roses(60%) USA TODAY(60%) 1 1 1 1 1 1 0 0 0 0 0 0 Jeep (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 7126051465 17382788643 192169930808550 14892757589 18493706927 5485793674 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I LoveBeingBlack(1%) Kelly Rowland(1%) Islamic Book(1%) Le Monde.fr(1%) Katy Perry(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) SID (1%) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page I LoveBeingBlack(10%) Kelly Rowland(10%) Islamic Book(10%) Le Monde.fr(10%) Katy Perry(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 SID (10%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I LoveBeingBlack(30%) Kelly Rowland(30%) Islamic Book(30%) Le Monde.fr(30%) Katy Perry(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 SID (30%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 I LoveBeingBlack(60%) Kelly Rowland(60%) Islamic Book(60%) Le Monde.fr(60%) Katy Perry(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 SID (60%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 9418270899 280920811923248 20950654496 10643211755 17774451468 7630216751 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree PoliticsNation withAlSharpton(1%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Buffalo WildWings(1%) Do Something(1%) The Onion(1%) 1 1 1 1 1 1 Mr. Bean(1%) 0 0 0 0 0 0 3 3 3 3 3 3 NPR (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 PoliticsNation withAlSharpton(10%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page Buffalo WildWings(10%) Do Something(10%) The Onion(10%) Mr. Bean(10%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 NPR (10%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 PoliticsNation withAlSharpton(30%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Buffalo WildWings(30%) Do Something(30%) The Onion(30%) Mr. Bean(30%) 1 1 1 1 1 1 0 0 0 0 0 0 Random 3 3 3 3 3 3 NPR (30%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 PoliticsNation withAlSharpton(60%) 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Buffalo WildWings(60%) Do Something(60%) The Onion(60%) Mr. Bean(60%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 NPR (60%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 136264019722601 5768707450 144917055340 8210451787 134193140910 5281959998 Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 2 3 4 5 6 0 1 2 3 4 5 6 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The NewYorkTimes(1%) Being Conservative(1%) Rush Limbaugh(1%) Linkin Park(1%) LA Lakers(1%) 1 1 1 1 1 1 0 0 0 0 0 0 3 3 3 3 3 3 MLB (1%) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 Full Page The NewYorkTimes(10%) Being Conservative(10%) Rush Limbaugh(10%) Linkin Park(10%) LA Lakers(10%) 1 1 1 1 1 1 0 0 0 0 0 0 MLB (10%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) otne nnx page next on Continued 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 USMC 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 Chronological 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The NewYorkTimes(30%) Being Conservative(30%) Rush Limbaugh(30%) Linkin Park(30%) LA Lakers(30%) 1 1 1 1 1 1 0 0 0 0 0 0 MLB (30%) Random 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 2 2 2 2 2 2 The NewYorkTimes(60%) Being Conservative(60%) Rush Limbaugh(60%) Linkin Park(60%) LA Lakers(60%) 1 1 1 1 1 1 0 0 0 0 0 0 MLB (60%) 3 3 3 3 3 3 Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) Rank (log) 1 1 1 1 1 1 0 0 0 0 0 0 4 4 4 4 4 4 1 1 1 1 1 1 0 0 0 0 0 0 5 5 5 5 5 5 1 1 1 1 1 1 0 0 0 0 0 0 6 6 6 6 6 6 1 1 1 1 1 1 0 0 0 0 0 0 7 7 7 7 7 7 0,ad6%,adec o ersnsapage. a represents row each and 60%), and 30%, Fig. S2 6815841748 133279166727577 63811549237 5550296508 Degree (log) Degree (log) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 0 1 2 3 4 5 6 1 1 0 0 0 0 1 1 0 0 1 1 eredsrbto o h nlsdFcbo ae.Ec ounrpeet apesz 1,10%, (1%, size sample a represents column Each pages. Facebook analysed the for distribution Degree 1 1 0 0 2 2 The WhiteHouse(1%) 1 1 0 0 3 3 CNN (1%) Rank (log) Rank (log) 1 1 0 0 4 4 1 1 0 0 5 5 1 1 0 0 6 6 1 1 0 0 7 7 1 1 0 0 0 0 1 1 0 0 1 1 1 1 0 0 2 2 Full Page The WhiteHouse(10%) 1 1 0 0 CNN (10%) 3 3 Rank (log) Rank (log) 1 1 0 0 4 4 1 1 USMC 0 0 5 5 SKIPPED SKIPPED 1 1 0 0 6 6 1 1 0 0 7 7 Chronological 1 1 0 0 0 0 1 1 0 0 1 1 1 1 0 0 2 2 The WhiteHouse(30%) 1 1 0 0 CNN (30%) Random 3 3 Rank (log) Rank (log) 1 1 0 0 4 4 1 1 0 0 5 5 1 1 0 0 6 6 1 1 0 0 7 7 1 1 0 0 0 0 1 1 0 0 1 1 1 1 0 0 2 2 The WhiteHouse(60%) 1 1 0 0 CNN (60%) 3 3 Rank (log) Rank (log) 1 1 0 0 4 4 1 1 0 0 5 5 1 1 0 0 6 6 1 1 0 0 7 7