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helsinki sources: esri, usgs, noaa oslo stockholm tallin riga DEAR INVESTORS, It is my great privilege to present you Zagreb, the capital of the Republic of Croatia. Zagreb is not only a beautiful city and the country’s largest urban agglo- copenhagen moscow meration, but also a city which has, in the last two decades, attracted more than half of all the foreign vilnius investments to Croatia. Investors have already recognized Zagreb as an appe- minsk aling investment location, and thus there is a high Milan Bandić, Mayor of concentration of them in it already. It is our goal dublin the City of Zagreb to further encourage the existing investors, as well as the new ones, to keep their focus and turn it on berlin amsterdam warsaw Zagreb in the period to come. Therefore, our ambi- tions are even higher than before – we are taking london an active role in steering the investments to the areas with the most pronounced growth potential, brussels achieving simultaneously business success for you kyiv as investors, and sustainable economic development frankfurt prague for Zagreb. This publication has, in that respect, the luxembourg aim to encourage your future investments in higher paris value-added sectors and business activities like for example computer programming, information and munich vienna bratislava communication technologies, pharmaceutical indu- budapest stry, research and development in various fields, busi- vaduz ness support services etc., through comprehensive bern chisinau presentation of strengths and competitive advan- ljubljana tages of our capital. Our knowledge, experience and zagreb in-depth insights make us confident that Zagreb, due milan to the quality and affordability of human resources, belgrade good business infrastructure and positive investment bucharest environment offers great business opportunities in san marino monaco sarajevo those particular areas. I can guarantee that experts working for the City of Zagreb are willing and capable of assisting you in pristina sofia andorra la valla podgorica developing your business in every possible way. They skopje can share their insights into specific local markets, rome tbilisi tirana they can assist you in setting-up a business and help istanbul you cope with regulations; they can assist you in the madrid search for an adequate property and in providingyerewan baku ankara necessary infrastructure, as well as comprehensive hands-on after care service. lisbon Hereby I invite you to invest in Zagreb, the new EU capital. Here you will find knowledge, talent and vision. athens Milan Bandić, Mayor of the City of Zagreb algiers tunis gibraltar valletta nicosia rabat INVEST IN ZAGREB — KNOWLEDGE. TALENT. VISION. beirut damascus baghdad tripoli New European quality EDUCATED AND PRODUCTIVE WORKFORCE in the European Union. Zagreb lies on major European added to this dynamism. Being aware of the impor- Zagreb, the capital of the Republic of Croatia, is a glo- transport routes. It is also situated close to Rijeka, a tance of a favorable investment climate, the national bal and cosmopolitan city. It is a city with rich history deep sea port conveniently located in proximity to government is continuously implementing measures dating from the Roman times to present day. Zagreb the markets of many landlocked Central and Eastern aimed at removing the existing obstacles and aligning proudly nourishes its long tradition of being Croatia’s European countries. For international businesses ori- the investment climate to the European standards. scientific, cultural, political and economic center. The ented towards the markets of EU accession countries The City of Zagreb supports those measures conduc- archive board tourist source: zagreb University of Zagreb represents the core of Croatia’s in the neighborhood, Zagreb provides a number of ting activities within its scope of authority. The city higher education system, and a number of new private opportunities as well, from a superb quality of life to administration is devoted to fostering a welcoming and specialized higher education institutions spring up educated workforce and competitive investment costs. and enabling business environment in Zagreb. 96% every year. This makes Zagreb a competitive location london of the prime with a continuing rise of yearly output of educated AFFORDABLE LABOR COST HIGHLY LIVABLE CITY 2.10h working-age workforce. In addition, due to the high concentration The cost of Zagreb’s productive and high-quality labor With its bustling cultural scene, encompassing both hamburg 1.42h population in of job opportunities, it attracts talents from other force is affordable when compared with the cost of the classical and contemporary cultural events, a high moscow 2.50h zagreb speaks parts of the country and neighboring countries as well. corresponding labor force in Western European coun- level of safety, extraordinary integration of foreigners, english Zagreb has experienced a smooth transition from the tries. While its productivity, creativity and added value richness of sports facilities and many nearby attracti- economic ecosystem based on manufacturing indu- are at a comparable level, its cost is much more com- ons, Zagreb provides a perfect combination of great stries into a hub for mature companies and start-up petitive. This does not apply only to high-tech acti- business opportunities and good quality of life. For initiatives in research and development, information vities, research and development and ICT, but also to many, Zagreb has everything that a big and modern paris 1.51h zagreb and communication technologies, finance andB2B manufacturing. For manufacturing companies willing city should provide. The more spoiled ones appreciate services. Zagreb’s additional advantage is the level of to seize the best investment opportunities, Zagreb its proximity to the Adriatic and the most beautiful foreign language proficiency of its citizens. metropolitan area offers the best choice with abun- European coastline – and to attractive skiing slopes dance of its business zones and available workforce. as well. This makes Zagreb a unique location to enjoy rome istanbul A NEW GATEWAY TO THE EU MARKET while your business grows. 1.09h 2.05h As the capital of the newest EU member state, Zagreb A STIMULATING BUSINESS ENVIRONMENT represents an ideal stepping stone for global compa- Zagreb is a dynamic financial, commercial and busi- nies in search for a convenient base for their operations ness center. Croatia’s membership in the EU has visibly Flying distance to key european capitals INVEST IN ZAGREB — KNOWLEDGE. TALENT. VISION. INVEST IN ZAGREB — KNOWLEDGE. TALENT. VISION. A vibrant business location archive board tourist source: zagreb Focus on high-tech industries Zagreb is focused on the development of higher value-added sectors and business activities. This is justified in strong expansion of these sectors in last Zagreb is the capital of the Republic of Croatia and MAIN ECONOMIC INDICATORS FOR ZAGREB five years. Even during the period of severe economic the largest urban area in the country with almost crisis, these industries were resistant to the overall 800,000 inhabitants. The city is continuously growing 790,017 18,503 contraction. One example of such a growing sector is and attracting new talent. As a result, its population population, gdp per capita computer programming. In the last decade, the aggre- has doubled in the last fifty years. The importance of 2011 Census in 2011, eur gate number of companies, number of employees, net Zagreb for the Croatian economy is enormous, for it profit and export of the sector have recorded high and generates more than one third of its GDP. The leading 32,026 436,984 sustainable growth rates. Similar developments cha- role of Zagreb’s economy is most pronounced in high number of active racterize most of the other technologically advanced value-added activities such as technical, scientific and companies, population, sectors in the City of Zagreb as well. 600 ⅓ administrative activities, financial and insurance activi- 2012, eop March 2011 million of croatia’s ties and information and communication technologies. consumers 200 gdp The City of Zagreb connects Europe providing your 14,634 Sources: Croatian Bureau on the joint company access to a market of 600 million consumers. gdp in 2011, of Statistics, Croatian net profit market million eur Employment Bureau. 180 export number of employees 172.4 160 150.8 city of city of city of zagreb zagreb zagreb 143.3 63.4% 63.9% 53.9% 140 rest of rest of rest of croatia croatia croatia 36.6% 36.1% 46.1% 120 100 financial and insurance services information and communication technical and administrative technologies services 2008 2009 2010 2011 2012 Figure 1: Share in gross value added in 2011, in %; Source: Croatian Bureau of Statistics. Figure 2: Zagreb’s computer programming sector; Source: Financial Agency. INVEST IN ZAGREB — KNOWLEDGE. TALENT. VISION. INVEST IN ZAGREB — KNOWLEDGE. TALENT. VISION. Zagreb metropolitan area Pliva strengthening of the position on the most demanding pharmaceutical markets. ADDITIONAL POTENTIAL OF It is known that in the past two years PLIVA has inve- METROPOLITAN AREA sted about USD 200 million in new production faci- While the City of Zagreb has pronounced advantages lities in Savski Marof and Zagreb. This is one of the in developing higher value-added sectors and activities largest investment cycles in company’s history and as well as business services, Zagreb metropolitan area the largest