Marketshare Enrollment Report
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Market Share Enrollment Report Fall 2001 to Fall 2010 Office of Budget, Planning and Analysis 4070 Faculty Administration Building 656 W. Kirby Avenue Detroit, MI 48202 (313) 577-2001 http:\\Budget.wayne.edu Table of Contents Introduction .................................................................................................................................................. ii Background and Perspective......................................................................................................................... 1 Summary of Wayne State University ............................................................................................................ 7 Summary of Southeastern Michigan Counties ........................................................................................... 15 Livingston County ........................................................................................................................................ 21 Macomb County .......................................................................................................................................... 25 Monroe County ........................................................................................................................................... 31 Oakland County ........................................................................................................................................... 37 St.Clair County ............................................................................................................................................. 43 Washtenaw County ..................................................................................................................................... 49 Wayne County ............................................................................................................................................. 55 MPU Enrollment Comparison ..................................................................................................................... 61 Appendix – Data Tables .............................................................................................................................. 65 Enrollment Market Share Report Page i Introduction The purpose of this report is to present an overview that shows how Wayne State University (WSU) compares in attracting students from the seven surrounding counties of Southeastern Michigan. The designation of the seven counties complies with the usage of the Southeastern Michigan Council of Governments (SEMCOG). Of the seven Southeastern Michigan counties, Wayne County is the principal source of Wayne State University enrollments while two others, Oakland and Macomb, are also major enrollment sources. The remaining four counties, given their proximity to WSU and their growth in student population, are also relevant. For each of the seven counties there are a series of charts that show the top Michigan public universities (MPUs) market share compared to WSU. Additionally, a separate chart compares the split of each county’s high school graduates between those attending MPUs and and those attending that county’s community college. Note that the MPU markets presented here do not reflect the percentage of students from a county attending private schools or any schools outside Michigan’s borders This report does not present a complete picture of enrollment as no information is included about students from outside Michigan and limited information is included covering students from outside the seven Southeastern counties. This report shows which of the MPUs is most successful in attracting students from each of these important counties, how that has changed during the past decade, and how WSU compares to other MPUs. Since this report has only been recently developed, it will likely expand in scope and detail. Your observations and comments are welcomed. The Office of Budget, Planning and Analysis 4070 Faculty/Administration Building Telephone: (313) 577-2001 http:\\Budget.wayne.edu Enrollment Market Share Report Page ii Southeastern Michigan Counties Included in Market Share Report St. Clair County Macomb County Oakland County Livingston County Washtenaw County Monroe County Wayne County Enrollment Market Share Report Page iii This page left blank intentionally Enrollment Market Share Report Page iv Background and Perspective Population and Enrollment 2010 U.S. Census Bureau Population Estimate by County 2,000,000 1,820,584 1,500,000 1,202,362 1,000,000 840,978 500,000 344,791 180,967 152,021 163,040 0 Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne WSU Percentage Point Change in Enrollment Market Share by County - Fall 2001 to Fall 2010 4.0% 3.1% 3.0% 1.8% 2.0% 1.4% 0.9% 1.0% 0.7% 0.5% 0.3% 0.1% 0.3% 0.0% 0.0% LIVINGSTON MACOMB MONROE OAKLAND ST. CLAIR WASHTENAW WAYNE -1.0% -2.0% -0.9% -3.0% -2.6% -2.6% -4.0% -5.0% -4.4% Undergraduate Graduate Enrollment Market Share Report Page 1 Background and Perspective Total MPU Overall Resident Enrollment 300,000 250,000 200,000 150,000 100,000 50,000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 MPU Resident Headcount Enrollment as of Fall 2010 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Southeastern MI Seven County Total Other MI Counties While Michigan State has the highest overall enrollment, Wayne State has the highest enrollment from the seven surrounding counties of Southeastern Michigan. Michigan State University has the second highest SE Michigan enrollment, while Lake Superior State has the lowest. Enrollment Market Share Report Page 2 Background and Perspective Wayne State University Total Enrollment by County Michigan Residents - Fall 2010 Livingston Other MI Counties 1% 6% Macomb 17% Monroe 0% Wayne Oakland 49% 24% St. Clair Washtenaw 1% 2% County WSU Students Livingston County 147 Macomb County 4,846 Monroe County 131 Oakland County 6,858 St. Clair County 328 Washtenaw County 566 Wayne County 14,028 Southeastern Michigan Total 26,904 Other MI Counties 1,971 Grand Total WSU - Michigan Residents 28,762 Enrollment Market Share Report Page 3 Background and Perspective Change in Market Share The following charts show the top four MPUs in enrollment gains for FTIACs (First Time in Any College), Undergraduates (including FTIACs) and Graduate students. These enrollment changes are compared to Wayne State University in the seven counties from Fall 2001 to Fall 2010. MPU FTIAC - Percentage Point Change in Market Share from Fall 2001 to Fall 2010 20% 15% GVSU CMU 10% SVSU 5% OU WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 MPU FTIAC - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010 8% 6% GVSU 4% CMU 2% SVSU 0% OU Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2% WSU -4% MPU Undergraduate (Including FTIAC) Percentage Point Change in Market Share from Fall 2001 to Fall 2010 20% 15% GVSU CMU 10% SVSU 5% OU WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Enrollment Market Share Report Page 4 Background and Perspective MPU Undergraduate (including FTIAC) - Percentage Point Change by County in Market Share from Fall 2001 to Fall 2010 6% 4% GVSU CMU 2% SVSU 0% OU Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2% WSU -4% MPU Graduate - Percentage Point Change in Market Share from Fall 2001 to Fall 2010 40% 35% 30% MSU 25% OU 20% GVSU 15% 10% UM-F 5% WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 MPU Graduate - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010 8% 6% MSU 4% OU 2% GVSU 0% UM-F -2% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne WSU -4% -6% Enrollment Market Share Report Page 5 Background and Perspective MPU Total - Percentage Point Change in Market Share from Fall 2001 to Fall 2010 25% 20% GVSU 15% OU 10% SVSU CMU 5% WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 MPU Total - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010 5% 3% GVSU OU 1% SVSU -1% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne CMU -3% WSU -5% Enrollment Market Share Report Page 6 Summary of Wayne State University FTIAC Enrollment Southeastern MPU FTIAC Enrollment Percent Change Compared to WSU Enrollment Percent Change 2009-2010 40.0% 27.8% 30.0% 22.2% 20.0% 20.0% 10.0% 1.2% 3.3% 0.9% 1.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -10.0% -3.3% -2.4% -11.5% -12.2% -11.9% -20.0% -16.0% -30.0% -40.0% -35.1% MPU FTIAC Enrollment Difference WSU FTIAC Enrollment Difference Southeastern MPU FTIAC Enrollments 2010 Top Five and Bottom Five 3500 3,263 3000 2,588 2,451 2500 1,998 1,938 2000 1500 1000 489 500 245 218 140 65 0 MSU UM-AA WSU OU CMU FSU MTU NMU UM-F LSSU WSU FTIAC Enrollment Statistics – Southeastern Michigan MPU FTIAC enrollment decreased 66 students (-0.4%) from 2009. WSU’s FTIAC enrollment decreased 348 students (-12.4%) from 2009, 206 of which were from Wayne County. WSU’s FTIAC market share decreased 0.7 percentage points over the last five years. 62.1% of WSU FTIAC’s were Wayne County residents in 2010. Enrollment Market Share Report Page 7 Summary of Wayne State University Wayne State University FTIAC Market Share Change by County 10 Year Change in Percentage Points 2.0% 1.7% 1.5% 1.0% 1.0% 0.5% 0.3% 0.3% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -0.1% -1.0% -1.5% -1.4% -2.0% 5 Year Change in Percentage Points 4.0% 2.8% 3.0% 2.0% 0.9% 0.9% 1.0% 0.2% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne