Market Share Enrollment Report Fall 2001 to Fall 2010

Office of Budget, Planning and Analysis 4070 Faculty Administration Building 656 W. Kirby Avenue Detroit, MI 48202 (313) 577-2001

http:\\Budget.wayne.edu

Table of Contents

Introduction ...... ii

Background and Perspective...... 1

Summary of Wayne State University ...... 7

Summary of Southeastern Michigan Counties ...... 15

Livingston County ...... 21

Macomb County ...... 25

Monroe County ...... 31

Oakland County ...... 37

St.Clair County ...... 43

Washtenaw County ...... 49

Wayne County ...... 55

MPU Enrollment Comparison ...... 61

Appendix – Data Tables ...... 65

Enrollment Market Share Report Page i

Introduction

The purpose of this report is to present an overview that shows how Wayne State University (WSU) compares in attracting students from the seven surrounding counties of Southeastern Michigan. The designation of the seven counties complies with the usage of the Southeastern Michigan Council of Governments (SEMCOG). Of the seven Southeastern Michigan counties, Wayne County is the principal source of Wayne State University enrollments while two others, Oakland and Macomb, are also major enrollment sources. The remaining four counties, given their proximity to WSU and their growth in student population, are also relevant.

For each of the seven counties there are a series of charts that show the top Michigan public universities (MPUs) market share compared to WSU. Additionally, a separate chart compares the split of each county’s high school graduates between those attending MPUs and and those attending that county’s community college. Note that the MPU markets presented here do not reflect the percentage of students from a county attending private schools or any schools outside Michigan’s borders

This report does not present a complete picture of enrollment as no information is included about students from outside Michigan and limited information is included covering students from outside the seven Southeastern counties. This report shows which of the MPUs is most successful in attracting students from each of these important counties, how that has changed during the past decade, and how WSU compares to other MPUs.

Since this report has only been recently developed, it will likely expand in scope and detail. Your observations and comments are welcomed.

The Office of Budget, Planning and Analysis 4070 Faculty/Administration Building Telephone: (313) 577-2001 http:\\Budget.wayne.edu

Enrollment Market Share Report Page ii

Southeastern Michigan Counties Included in Market Share Report

St. Clair County

Macomb County

Oakland County

Livingston County

Washtenaw County

Monroe County Wayne County

Enrollment Market Share Report Page iii

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Enrollment Market Share Report Page iv Background and Perspective

Population and Enrollment

2010 U.S. Census Bureau Population Estimate by County

2,000,000 1,820,584

1,500,000 1,202,362

1,000,000 840,978

500,000 344,791 180,967 152,021 163,040

0 Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne

WSU Percentage Point Change in Enrollment Market Share by County - Fall 2001 to Fall 2010 4.0% 3.1% 3.0% 1.8% 2.0% 1.4% 0.9% 1.0% 0.7% 0.5% 0.3% 0.1% 0.3% 0.0% 0.0% LIVINGSTON MACOMB MONROE OAKLAND ST. CLAIR WASHTENAW WAYNE -1.0%

-2.0% -0.9%

-3.0% -2.6% -2.6% -4.0% -5.0% -4.4% Undergraduate Graduate

Enrollment Market Share Report Page 1 Background and Perspective

Total MPU Overall Resident Enrollment 300,000

250,000

200,000

150,000

100,000

50,000

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

MPU Resident Headcount Enrollment as of Fall 2010 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

Southeastern MI Seven County Total Other MI Counties

While Michigan State has the highest overall enrollment, Wayne State has the highest enrollment from the seven surrounding counties of Southeastern Michigan. Michigan State University has the second highest SE Michigan enrollment, while Lake Superior State has the lowest.

Enrollment Market Share Report Page 2 Background and Perspective

Wayne State University Total Enrollment by County Michigan Residents - Fall 2010

Livingston Other MI Counties 1% 6% Macomb 17%

Monroe 0%

Wayne Oakland 49% 24%

St. Clair Washtenaw 1% 2%

County WSU Students

Livingston County 147 Macomb County 4,846 Monroe County 131 Oakland County 6,858 St. Clair County 328 Washtenaw County 566 Wayne County 14,028 Southeastern Michigan Total 26,904 Other MI Counties 1,971

Grand Total WSU - Michigan Residents 28,762

Enrollment Market Share Report Page 3 Background and Perspective

Change in Market Share The following charts show the top four MPUs in enrollment gains for FTIACs (First Time in Any College), Undergraduates (including FTIACs) and Graduate students. These enrollment changes are compared to Wayne State University in the seven counties from Fall 2001 to Fall 2010.

MPU FTIAC - Percentage Point Change in Market Share from Fall 2001 to Fall 2010

20%

15% GVSU CMU 10% SVSU 5% OU WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

MPU FTIAC - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010

8%

6% GVSU 4% CMU 2% SVSU 0% OU Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2% WSU -4%

MPU Undergraduate (Including FTIAC) Percentage Point Change in Market Share from Fall 2001 to Fall 2010 20%

15% GVSU CMU 10% SVSU 5% OU WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Enrollment Market Share Report Page 4 Background and Perspective

MPU Undergraduate (including FTIAC) - Percentage Point Change by County in Market Share from Fall 2001 to Fall 2010 6%

4% GVSU CMU 2% SVSU 0% OU Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2% WSU

-4%

MPU Graduate - Percentage Point Change in Market Share from Fall 2001 to Fall 2010 40% 35% 30% MSU 25% OU 20% GVSU 15% 10% UM-F 5% WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

MPU Graduate - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010

8% 6% MSU 4% OU 2% GVSU 0% UM-F -2% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne WSU -4% -6%

Enrollment Market Share Report Page 5 Background and Perspective

MPU Total - Percentage Point Change in Market Share from Fall 2001 to Fall 2010

25%

20% GVSU 15% OU

10% SVSU CMU 5% WSU 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

MPU Total - Percentage Point Change in Market Share by County from Fall 2001 to Fall 2010

5%

3% GVSU OU 1% SVSU -1% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne CMU -3% WSU

-5%

Enrollment Market Share Report Page 6

Summary of Wayne State University FTIAC Enrollment

Southeastern MPU FTIAC Enrollment Percent Change Compared to WSU Enrollment Percent Change 2009-2010

40.0% 27.8% 30.0% 22.2% 20.0% 20.0%

10.0% 1.2% 3.3% 0.9% 1.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -10.0% -3.3% -2.4% -11.5% -12.2% -11.9% -20.0% -16.0% -30.0%

-40.0% -35.1% MPU FTIAC Enrollment Difference WSU FTIAC Enrollment Difference

Southeastern MPU FTIAC Enrollments 2010 Top Five and Bottom Five 3500 3,263 3000 2,588 2,451 2500 1,998 1,938 2000

1500

1000 489 500 245 218 140 65 0 MSU UM-AA WSU OU CMU FSU MTU NMU UM-F LSSU

WSU FTIAC Enrollment Statistics – Southeastern Michigan  MPU FTIAC enrollment decreased 66 students (-0.4%) from 2009.  WSU’s FTIAC enrollment decreased 348 students (-12.4%) from 2009, 206 of which were from Wayne County.  WSU’s FTIAC market share decreased 0.7 percentage points over the last five years.  62.1% of WSU FTIAC’s were Wayne County residents in 2010.

Enrollment Market Share Report Page 7 Summary of Wayne State University Wayne State University FTIAC Market Share Change by County

10 Year Change in Percentage Points

2.0% 1.7% 1.5% 1.0% 1.0%

0.5% 0.3% 0.3% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -0.1% -1.0%

-1.5% -1.4% -2.0%

5 Year Change in Percentage Points 4.0% 2.8% 3.0%

2.0% 0.9% 0.9% 1.0% 0.2% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -1.0% -1.2% -1.2% -2.0%

-3.0%

-4.0% -3.3%

1 Year Change in Percentage Points

1.5% 1.3% 1.2% 1.0% 0.5% 0.3% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -1.0% -1.0% -1.5% -1.3% -2.0% -1.9% -2.5% -3.0% -2.6%

Enrollment Market Share Report Page 8 Summary of Wayne State University Undergraduate Enrollment

MPU Undergraduate (including FTIAC) Enrollment Percent Change Compared to WSU Undergraduate Enrollment Percent Change 2009-2010 30% 25% 20% 18.3% 15.3% 15% 12.9%

10% 7.2%

5% 2.8% 2.0% 2.2% 0.6% 1.5% 1.5% 0.3% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -5% -1.1% -0.4% -4.4% -10% MPU UG Enrollment Difference WSU UG Enrollment Difference

Southeastern MPU Undergraduate (including FTIAC) Enrollments 2010 Top Five and Bottom Five 20,000 19,080 18,000 16,283 16,000 14,345 13,932 14,000 11,402 12,000 10,000 8,000 6,000 4,000 1,790 1,116 1,074 920 2,000 271 0 WSU MSU EMU OU UM-AA SVSU UM-F MTU NMU LSSU WSU Undergraduate Enrollment Statistics – Southeastern Michigan  MPU undergraduate enrollment increased 1,914 students (1.8%) from 2009.  WSU’s undergraduate enrollment increased 78 students (0.4%) from 2009.  56.5% of WSU’s Southeastern Michigan undergraduates were Wayne County residents in 2010.  WSU’s Southeastern Michigan undergraduate market share decreased 1.0 percentage points over the last five years.  From 2001 – 2010, WSU Wayne County resident UG’s increased by 1,042 (10.7%), during the same period, Wayne County community colleges increased enrollment by 20,694 (79.1%).

Enrollment Market Share Report Page 9 Summary of Wayne State University

Wayne State University Undergraduate (including FTIAC) Market Share Change by County

10 Year Change in Percentage Points

2.0% 1.8%

1.5% 1.4%

1.0% 0.7% 0.5% 0.5% 0.3% 0.2% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne

5 Year Change in Percentage Points

1.0% 0.5% 0.5% 0.3% 0.2%

0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5%

-0.7% -1.0% -0.8%

-1.2% -1.5% -1.4%

1 Year Change in Percentage Points

0.8% 0.6% 0.6% 0.6%

0.4% 0.2% 0.2%

0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.2% -0.2% -0.2% -0.4% -0.3% -0.4% -0.6%

Enrollment Market Share Report Page 10 Summary of Wayne State University

Graduate Enrollment

MPU Graduate Enrollment Percent Change Compared to WSU Graduate Enrollment Percent Change 2009-2010 15% 10.9% 10% 4.3% 5% 1.9% 0.3% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -5% -2.8% -2.0% -1.2% -4.3% -6.1% -10% -7.3% -6.3% -15% -13.0% -20% -18.8% -25% -30% -26.5% MPU Graduate Enrollment Difference WSU Grad Enrollment Difference

Southeastern MPU Graduate Enrollments 2010 Top Five and Bottom Five 9,000 7,824 8,000 7,000 6,000 5,000

4,000 3,355 3,176 2,858 3,000 2,446 2,000 1,000 250 145 119 65 25 0 WSU EMU UM-AA OU MSU WMU FSU MTU LSSU NMU

WSU Graduate Enrollment Statistics – Southeastern Michigan Residents

 MPU graduate enrollment decreased 1,507 students (-5.9%) from 2009.  WSU’s graduate enrollment decreased 423 students (-5.1%) from 2009.  WSU’s Southeastern Michigan graduate market share decreased 1.3 percentage points over the last five years.  41.6% of WSU’s Southeastern Michigan graduate students were Wayne County residents in 2010.

Enrollment Market Share Report Page 11 Summary of Wayne State University

Wayne State University Graduate Market Share Change by County

10 Year Change in Percentage Points

4.0% 3.1% 3.0% 2.0% 0.9% 1.0% 0.1% 0.0% -1.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -2.0% -0.9% -3.0% -2.6% -2.6% -4.0% -5.0% -4.4%

5 Year Change in Percentage Points

10.0% 7.6% 8.0% 6.0% 3.1% 4.0% 2.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -2.0% -1.2% -4.0% -3.4% -2.5% -6.0% -4.5% -5.0%

1 Year Change in Percentage Points 4.0% 3.2% 3.0%

2.0% 1.3% 1.0%

0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -1.0% -0.8% -1.1% -1.1% -2.0% -1.2% -2.2% -3.0%

Enrollment Market Share Report Page 12 Summary of Wayne State University Total Enrollment Total MPU Enrollment Percent Change Compared to WSU Total Enrollment Percent Change 2009-2010

15% 13.9%

10% 6.8% 5% 3.5% 2.6% 1.2% 0.8% 1.0% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -1.4% -1.3% -1.2% -2.2% -2.0% -5% -3.2%

-7.1% -10% MPU Total Enrollment Difference WSU Enrollment Difference

Southeastern MPU Total Enrollments 2010 Top Five and Bottom Five 30,000 26,904 25,000

20,000 18,729 17,700 16,790 14,578 15,000

10,000

5,000 2,321 1,390 1,193 945 336 0 WSU MSU EMU OU UM-AA FSU UM-F MTU NMU LSSU

WSU Total Enrollment Statistics – Southeastern Michigan

 MPU total enrollment from Southeastern Michigan increased by 407 students (0.3%) from 2009.  WSU’s total enrollment from Southeastern Michigan decreased 345 students (-1.3%) from 2009.  Wayne County has 453 (1.0%) more total students than 2009.  Wayne County residents accounted for 52% of WSU’s total Southeastern Michigan enrollment in 2010 and 49% of WSU’s total 2010 enrollment.  WSU’s seven county total market share decreased -1.4% percentage points over the last five years.

Enrollment Market Share Report Page 13 Summary of Wayne State University

Wayne State University Seven County Total Enrollment Market Share Change by County

10 Year Change in Percentage Points 2.0% 1.4% 1.5%

1.0% 0.6% 0.4% 0.5% 0.4%

0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -0.1%

-1.0% -1.0% -1.5% -1.2%

5 Year Change in Percentage Points 0.5% 0.1% 0.1% 0.1% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -0.4% -1.0%

-1.5% -1.2%

-2.0% -1.8% -2.1% -2.5%

1 Year Change in Percentage Points 0.8% 0.7% 0.6% 0.4% 0.3% 0.2% 0.1% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.2% -0.4% -0.6% -0.4% -0.5% -0.8% -0.7%

Enrollment Market Share Report Page 14

Summary of Southeastern Michigan Counties

Demographics

The demographics present us with contextual information for the analysis that follows this page.

2010 U.S. Census Bureau Population 5,400,000 5,178,897 5,200,000 5,000,000 4,800,000 4,704,743 4,600,000 4,400,000 SE MI Other MI Counties

SE Michigan Census Population SE Michigan Enrollment in MPUs 6,000,000 150,000 122,841 133,408 5,000,000 4,833,493 4,704,743 4,000,000 100,000 3,000,000 2,000,000 50,000 1,000,000 0 0 2000 2010 Fall 2001 Fall 2010

Enrollment Market Share Report Page 15

Summary of Southeastern Michigan Counties

Community Colleges in Southeastern Michigan:

Community college enrollment in Southeastern Michigan grew by more students and by a larger percentage than MPU enrollment. Enrollment in community colleges and Michigan Public Universities were even in 2005 at approximately 103,000. The enrollment trend has changed in the past five years.

Enrollment at community colleges in Southeastern Michigan counties Fall 2001 96,907 Fall 2010 130,594 Community College Enrollment Change 34.8% SE Michigan MPU Enrollment Change 13.2%

MPU Undergraduate (including FTIAC) vs. SE Michigan Community Colleges Enrollment 56%

54%

52% 50% 48% MPUs 46% CCs

Percent EnrollmentPercent 44% 42% 40% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source:IPEDS

High Schools in Southeastern Michigan:

Top five Southeastern Michigan public high schools by enrollment: 2001-2002 2010-2011 High School City/Township County Enrollment Enrollment Howell High School Howell Livingston 2,283 2,676 Dakota High School Macomb Macomb 1,961 2,511 Lake Orion High School Lake Orion Oakland 1,931 2,498 Chippewa Valley High School Clinton Township Macomb 1,764 2,382 Fordson High School Dearborn Wayne 2,096 2,362 Source:Center for Educational Performance and Information

Enrollment Market Share Report Page 16 Summary of Southeastern Michigan Counties

Market Share – Top Four Enrollments vs. WSU

Southeastern Michigan FTIAC Market Share

25%

20% MSU 15% WSU UM-AA 10%

OU Percent EnrollmentPercent 5% CMU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 17,413 2010 Headcount 18,730  Largest market share gain from 2001 – 2010: Grand Valley State University 3.0% points  Largest market share loss from 2001 – 2010: Eastern Michigan University -4.7% points

Southeastern Michigan Undergraduate (including FTIAC) Market Share

20% 18%

16% 14% WSU 12% MSU 10% EMU 8% OU

6% Percent EnrollmentPercent 4% UM-AA 2% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 96,565 2010 Headcount 109,301  Largest market share gain from 2001 – 2010: Grand Valley State University 2.4% points  Largest market share loss from 2001 – 2010: Western Michigan University -2.3% points

Enrollment Market Share Report Page 17 Summary of Southeastern Michigan Counties

Southeastern Michigan Graduate Market Share 40% 35%

30% WSU 25% EMU 20% UM-AA 15% OU

Percent EnrollmentPercent 10% MSU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 26,276 2010 Headcount 24,107  Largest market share gain from 2001 – 2010: Michigan State University 2.9% points  Largest market share loss from 2001 – 2010: University of Michigan – AA -2.6% points

Southeastern Michigan Total MPU Enrollment Market Share 25%

20% WSU 15% MSU EMU 10%

OU Percent EnrollmentPercent 5% UM-AA

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 122,841 2010 Headcount 133,408  Largest market share gain from 2001 – 2010: Grand Valley State University - 2.2% points  Largest market share loss from 2001 – 2010: Western Michigan University -1.8% points

Enrollment Market Share Report Page 18 Summary of Southeastern Michigan Counties

Total Enrollment Market Share Changes between Fall 2001 - Fall 2010 3% 2.2%

2% 1.4%

1% 0.7% 0.6% 0.4% 0.2% 0.2% 0.0% 0% GVSU OU SVSU CMU UM-F NMU FSU LSSU MSU MTU UM-D WSU UM-AA EMU WMU -0.3% -0.4%

Market ShareMarketChange -1% -0.6% -0.6% -0.9% -1.1% -2% -1.8%

This chart reflects the change in Southeastern Michigan market shares over a 10 year period.

Enrollment Market Share Report Page 19

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Enrollment Market Share Report Page 20

Livingston County

Demographics The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree. 2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

Livingston County Census % Population Age 25+ Livingston Enrollment in MPUs Population County w/college degree 6,000 200,000 LIVINGSTON 31.8% 5,000 150,000 MACOMB 21.5% 4,000 100,000 MONROE 17.1% 3,000 2,000 50,000 OAKLAND 41.6% ST. CLAIR 14.6% 1,000 0 WASHTENAW 50.2% 0 2000 2010 Fall 2001 Fall 2010 WAYNE 19.3%

Enrollment Market Share Report Page 21 Livingston County Market Share

Livingston County Public High Schools:

Three of the top five Livingston County public high schools have made significant gains in terms of enrollment since the 2001 school year, with Hartland High School and Fowlerville High School showing the largest gains relative to starting size and in absolute terms.

Livingston County public high schools by enrollment: Fall 2001 Fall 2010 City/Township Enrollment Enrollment % Change Howell High School Howell 2,283 2,676 17.2% Brighton High School Brighton 2,340 2,038 -12.9% Hartland High School Hartland 1,406 1,797 27.8% Pinckney High School Pinckney 1,554 1,467 -5.6% Fowlerville High School Fowlerville 673 928 37.9% Source: Center for Educational Performance and Information

Market Share– Top Four Enrollments vs. WSU

Livingston County FTIAC MPU Market Share 35%

30%

25% MSU 20% GVSU

15% CMU WMU 10% Percent EnrollmentPercent WSU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 661 2010 Headcount 741  Largest market share gain from 2001 – 2010: Central Michigan University 5.3% points  Largest market share loss from 2001 – 2010: Eastern Michigan University -4.7% points

Enrollment Market Share Report Page 22 Livingston County Market Share

Livingston County Undergraduate (includes FTIAC) MPU Market Share 30%

25%

20% MSU EMU 15% CMU

10% GVSU Percent EnrollmentPercent WSU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 3,413 2010 Headcount 4,528  Largest market share gain from 2001 – 2010: Grand Valley State University 3.7% points  Largest market share loss from 2001 – 2010: Western Michigan University -3.7% points

MPU Graduate Market Share 35%

30%

25% EMU 20% MSU

15% UM-AA WSU 10% Percent EnrollmentPercent UM-F 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 594 2010 Headcount 707  Largest market share gain from 2001 – 2010: University of Michigan- Flint 4.0% points  Largest market share loss from 2001 – 2010: Central Michigan University -2.7% points

Enrollment Market Share Report Page 23 Livingston County Market Share

Livingston County Total MPU Enrollment Market Share 30%

25%

20% EMU MSU 15% CMU 10% GVSU

Percent EnrollmentPercent WSU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 4,007 2010 Headcount 5,235  Largest market share gain from 2001 – 2010: Grand Valley State University 3.7% points  Largest market share loss from 2001 – 2010: Western Michigan University -3.0% points

Total MPU Enrollment Market Share Changes between Fall 2001 - Fall 2010 5%

4% 3.7%

3% 1.5% 2% 1.1% 1.0% 0.9% 0.8% 0.4% 1% 0.0% 0% -1% GVSU UM-F SVSU CMU EMU OU FSU NMU WSU UM-D LSSU MTU MSU UM-AA WMU -0.1% -0.3% -0.4% -0.8%

-2% Market Share Change Market -3% -2.4% -2.4% -3.0% -4%

This chart reflects the change in Livingston County market share over a 10 year period.

Enrollment Market Share Report Page 24

Macomb County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

% Population Age 25+ Macomb County Census Population County w/college degree Macomb Enrollment in MPUs 24,000 850,000 LIVINGSTON 31.8% 22,000 MACOMB 21.5% 800,000 20,000 MONROE 17.1% 18,000 750,000 OAKLAND 41.6% 16,000 ST. CLAIR 14.6% 14,000 700,000 WASHTENAW 50.2% 2000 2010 Fall 2001 Fall 2010 WAYNE 19.3%

Enrollment Market Share Report Page 25 Macomb County Market Share

Macomb County Community College:

Macomb County Community College (MCCC) gained 2,650 students (12.1%) from Fall 2001 to Fall 2010 while Macomb MPU Undergraduates (including FTIACs) have seen an increase of 2,864 (18.8%). MCCC is one of the largest community colleges in the seven-county area with over 24,000 students in Fall 2010.

Enrollment at Macomb County Community College Fall 2001 21,818 Fall 2010 24,468 Change 12.1%

MPU Undergraduate (including FTIAC) vs. Macomb County Community College (MCCC) Enrollment

70%

60% MPU 50% 40% MCCC 30% 20%

Percent EnrollmentPercent 10% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS

Macomb County Public High Schools:

Macomb County’s largest high schools posted huge gains over the study period. Chippewa Valley High School and Dakota High School displayed the greatest increases in both percentage terms and in headcounts, with both schools growing by more than 500 students. All five of the top high schools gained in enrollment, the smallest gain being 267.

Top five Macomb County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Dakota High School Macomb Township 1,961 2,511 28.0% Chippewa Valley High School Clinton Township 1,764 2,382 35.0% Eisenhower High School Shelby Township 1,834 2,104 14.7% Henry Ford II High School Sterling Heights 1,705 2,085 22.3% Adlai Stevenson High School Sterling Heights 1,713 1,980 15.6% Source: Center for Educational Performance and Information

Enrollment Market Share Report Page 26 Macomb County Market Share

Market Share – Top Four Enrollments vs. WSU

Macomb County FTIAC Market Share

30%

25%

OU 20% MSU 15% WSU

10% CMU

Percent EnrollmentPercent WMU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 2,592 2010 Headcount 3,063  Largest market share gain from 2001 – 2010: Grand Valley State University 3.3% points  Largest market share loss from 2001 – 2010: Michigan State University -2.8% points

Macomb County Undergraduate (including FTIAC) Market Share

35%

30%

25% OU

20% WSU MSU 15% CMU 10% Percent EnrollmentPercent UM-AA 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headacount 15,236 2010 Headcount 18,100

 Largest market share gain from 2001 – 2010: Grand Valley State University 2.5% points  Largest market share loss from 2001 – 2010: Michigan State University -3.0% points

Enrollment Market Share Report Page 27 Macomb County Market Share

Macomb County MPU Graduate Market Share 45% 40%

35% 30% WSU 25% OU 20% SVSU

15% MSU Percent EnrollmentPercent 10% CMU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 3,516 2010 Headcount 3,527  Largest market share gain from 2001 – 2010: Oakland University 5.8% points  Largest market share loss from 2001 – 2010: Wayne State University -4.4% points

Macomb County Total MPU Enrollment Market Share 30%

25%

20% OU WSU 15% MSU

10% CMU Percent EnrollmentPercent UM-AA 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 18,752 2010 Headcount 21,627

 Largest market share gain from 2001 – 2010: Oakland University 3.2% points  Largest market share loss from 2001 – 2010: Michigan State University -1.9% points

Enrollment Market Share Report Page 28 Macomb County Market Share

Total MPU Enrollment Market Share Change between Fall 2001 - Fall 2010

4% 3.2%

3% 2.2% 2%

1% 0.5% 0.3% 0.2% 0.2% 0.0% 0% OU GVSU FSU UM-F SVSU UM-A LSSU NMU UM-D EMU CMU WMU MTU WSU MSU -1% -0.1% A -0.4% -0.5% -0.7% -0.8% Market ShareMarketChange -2% -1.2% -1.2% -1.9% -3%

This chart reflects the change in Macomb County market shares over a 10 year period.

Enrollment Market Share Report Page 29

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Enrollment Market Share Report Page 30

Monroe County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

Monroe County Census Population % Population Age 25+ Monroe Enrollment in MPUs 155,000 County w/college degree 2,100 150,000 LIVINGSTON 31.8% 2,000 MACOMB 21.5% 145,000 1,900 MONROE 17.1% 1,800 140,000 OAKLAND 41.6% 1,700 135,000 ST. CLAIR 14.6% 1,600 130,000 WASHTENAW 50.2% 1,500 2000 2010 WAYNE 19.3% Fall 2001 Fall 2010

Enrollment Market Share Report Page 31

Monroe County Market Share

Monroe County Community College:

Enrollment at Monroe County Community College (MCCC) increased substantially relative to its starting size. The percentage gain at MCCC was much greater than the percentage increase in the Monroe County MPU enrollees.

Enrollment at Monroe County Community College Fall 2001 3,649 Fall 2010 4,723 Change 29.4%

MPU Undergraduate (including FTIAC) vs. Monroe County Community College (MCCC) Enrollment 80%

70%

60% 50% 40% MPU 30% MCCC

Percent EnrollmentPercent 20% 10% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS

Monroe County Public High Schools:

Top five Monroe County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Monroe High School Monroe 2,127 2,016 -5.2% Bedford Senior High School Temperance 1,792 1,654 -7.7% Milan High School Milan 699 1,005 43.8% Airport Senior High School Carleton 932 927 -0.5% Jefferson High School Monroe 886 709 -20.0% Source:Center for Educational Performance and Information

Enrollment Market Share Report Page 32 Monroe County Market Share

Market Share - Top Four Enrollments vs. WSU

Monroe County MPU FTIAC Market Share

30%

25%

MSU 20% EMU 15% UM-AA

10% CMU

Percent EnrollmentPercent WSU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 324 2010 Headcount 253  Largest market share gain from 2001 – 2010: University of Michigan-D 3.9% points  Largest market share loss from 2001 – 2010: Eastern Michigan University -12.7% points

Monroe County MPU Undergraduate (including FTIAC) Market Share

40% 35%

30% EMU 25% MSU 20% CMU 15% UM-AA

PercentEnrollment 10% WSU 5% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2001 Headcount 1,614 2010 Headcount 1,678  Largest market share gain from 2001 – 2010: Central Michigan University 2.3% points  Largest market share loss from 2001 – 2010: University of Michigan-AA -2.9% points

Enrollment Market Share Report Page 33 Monroe County Market Share

Monroe County MPU Graduate Market Share

60%

50%

EMU 40% WSU 30% MSU

20% UM-AA

Percent EnrollmentPercent CMU 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 274 2010 Headcount 322  Largest market share gain from 2001 – 2010: Michigan State University 5.9% points  Largest market share loss from 2001 – 2010: Eastern Michigan University -5.6% points

Monroe County MPU Total Enrollment Market Share

40% 35%

30% EMU 25% MSU 20% CMU 15% UM-AA

PercentEnrollment 10% WSU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 1,888 2010 Headcount 2,000  Largest market share gain from 2001 – 2010: Central Michigan University 2.0% points  Largest market share loss from 2001 – 2010: University of Michigan-AA -3.0% points

Enrollment Market Share Report Page 34 Monroe County Market Share

Monroe County Total Enrollment Marketshare Changes between Fall 2001 - Fall 2010 3% 2.0% 2% 1.4% 1.4% 0.9% 1% 0.4% 0.4% 0.3% 0.2% 0.1% 0% CMU WSU SVSU OU UM-D FSU NMU UM-F LSSU MTU GVSU EMU MSU WMU UM-AA -1% -0.1% -0.5% -1.1% -1.1%

-2% -1.3% Market ShareMarketChange -3% -3.0% -4%

This chart reflects the change in Monroe County market shares over a 10 year period.

Enrollment Market Share Report Page 35

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Enrollment Market Share Report Page 36

Oakland County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

Oakland Enrollment in MPUs Oakland County Census % Population Age 25+ County w/college degree Population 50,000 1,210,000 LIVINGSTON 31.8% 45,000 1,200,000 MACOMB 21.5% 40,000 1,190,000 MONROE 17.1% 1,180,000 OAKLAND 41.6% 35,000 ST. CLAIR 14.6% 1,170,000 30,000 WASHTENAW 50.2% 1,160,000 25,000 WAYNE 19.3% 2000 2010 Fall 2001 Fall 2010

Enrollment Market Share Report Page 37

Oakland County Market Share

Oakland County Community College:

Enrollment at Oakland County Community College Fall 2001 23,503 Fall 2010 28,984 Change 23.3%

MPU Undergraduate (including FTIAC) vs. Oakland County Community College (OCCC) Enrollment 70%

60%

50%

40% MPU 30% OCCC

20% Percent EnrollmentPercent 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS

Oakland County Public High Schools:

Top five Oakland County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Lake Orion High School Lake Orion 1,931 2,498 29.4% Troy High School Troy 2,029 2,040 0.5% Novi High School Novi 1,702 2,018 18.6% Clarkston High School Clarkston 2,379 1,884 -20.8% West Bloomfield High School West Bloomfield 1,877 1,884 0.4% Source: Center for Educational Performance and Information

Enrollment Market Share Report Page 38 Oakland County Market Share

Market Share - Top Four Enrollments vs. WSU

Oakland County MPU FTIAC Market Share

30%

25%

MSU 20% UM-AA 15% OU

10% CMU

Percent EnrollmentPercent WSU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 5,817 2010 Headcount 6,618  Largest market share gain from 2001 - 2010: Central Michigan University 4.2% points  Largest market share loss from 2001 - 2010: Western Michigan University -6.7% points

Oakland County MPU Undergraduate (including FTIAC) Market Share

25%

20% MSU 15% OU UM-AA 10%

WSU Percent EnrollmentPercent 5% CMU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 31,084 2010 Headcount 36,311  Largest market share gain from 2001 - 2010: Grand Valley State University 3.1% points  Largest market share loss from 2001 - 2010: Western Michigan University -3.5% points

Enrollment Market Share Report Page 39 Oakland County Market Share

Oakland County MPU Graduate Market Share 40% 35%

30% WSU 25% OU 20% UM-AA 15% MSU

Percent EnrollmentPercent 10% CMU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 8,610 2010 Headcount 8,274  Largest market share gain from 2001 - 2010: Michigan State University 3.2% points  Largest market share loss from 2001 - 2010: Wayne State University -2.6% points

Oakland County Total MPU Enrollment Market Share 25%

20% OU 15% MSU WSU 10%

UM-AA Percent EnrollmentPercent 5% CMU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 39,694 2010 Headcount 44,585  Largest market share gain from 2001 - 2010: Grand Valley State University 2.8% points  Largest market share loss from 2001 - 2010: Western Michigan University -2.8% points

Enrollment Market Share Report Page 40 Oakland County Market Share

Oakland County Total Enrollment Marketshare Changes between Fall 2001 - Fall 2010 4% 2.8% 3%

2% 1.5% 1% 0.6% 0.5% 0.3% 0.2% 0.2% 0.1% 0% GVSU CMU OU SVSU NMU UM-F MSU FSU LSSU UM-AA MTU UM-D WSU EMU WMU -1% 0.0% -0.2% -0.4% -0.7% -1.0% -1.2%

Market ShareMarketChange -2%

-3% -2.8% -4%

This chart reflects the change in Oakland County market shares over a 10 year period.

Enrollment Market Share Report Page 41

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Enrollment Market Share Report Page 42

St. Clair County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

St Clair County Census Population % Population Age 25+ St Clair Enrollment in MPUs County w/college degree 170,000 3,500 LIVINGSTON 31.8%

MACOMB 21.5% 160,000 3,000 MONROE 17.1%

150,000 OAKLAND 41.6% 2,500 ST. CLAIR 14.6%

140,000 WASHTENAW 50.2% 2,000 2000 2010 WAYNE 19.3% Fall 2001 Fall 2001 St Clair County Census Population Enrollment Market Share Report Page 43

St. Clair County Market Share

St. Clair County Community College:

Though St. Clair Community College increased in size from Fall 2001 to Fall 2010, it remains one of the smaller community colleges in Southeastern Michigan.

Enrollment at St. Clair County Community College Fall 2001 4,061 Fall 2010 4,920 Change 21.2%

MPU Undergraduate (including FTIAC) vs. St. Clair County Community College (SCCCC) Enrollment 70%

60%

50%

40% MPU 30% SCCCC

20% Percent EnrollmentPercent 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS

St. Clair County Public High Schools:

Top five St. Clair County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Anchor Bay High School Fair Haven 1,125 1,867 66.0% Port Huron High School Port Huron 1,833 1,541 -15.9% Port Huron Northern High School Port Huron 1,718 1,391 -19.0% St. Clair High School St. Clair 1,007 969 -3.8% Marysville High School Marysville 886 828 -6.5% Source: Center for Educational Performance and Information

Enrollment Market Share Report Page 44 St. Clair County Market Share

Market Share – Top Four Enrollments vs. WSU

St Clair County MPU FTIAC Market Share

25%

20% CMU 15% MSU SVSU 10% UM-AA

Percent EnrollmentPercent 5% WSU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 347 2010 Headcount 403  Largest market share gain from 2001 - 2010: Saginaw Valley State University 4.2% points  Largest market share loss from 2001 - 2010: Michigan State University -5.5% points

St Clair County MPU Undergraduate (including FTIAC) Market Share

25%

20% CMU 15% MSU OU 10% FSU

Percent EnrollmentPercent 5% WSU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 2,415 2010 Headcount 2,699  Largest market share gain from 2001 - 2010: Saginaw Valley State University 3.8% points  Largest market share loss from 2001 - 2010: Central Michigan University -3.7% points

Enrollment Market Share Report Page 45 St. Clair County Market Share

St Clair County MPU Graduate Market Share

30%

25%

WSU 20% SVSU 15% CMU

10% MSU

Percent EnrollmentPercent OU 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 497 2010 Headcount 463  Largest market share gain from 2001 - 2010: University of Michigan - Flint 3.2% points  Largest market share loss from 2001 - 2010: Central Michigan University -6.3% points

St Clair County Total MPU Enrollment Market Share

25%

20% CMU 15% MSU OU 10% SVSU

PercentEnrollment 5% WSU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 2,912 2010 Headcount 3,162  Largest market share gain from 2001 - 2010: Ferris State University 3.2% points  Largest market share loss from 2001 - 2010: Central Michigan University -4.1% points

Enrollment Market Share Report Page 46 St. Clair County Market Share

St Clair County Total MPU Enrollment Market Share Change between Fall 2001 - Fall 2010 4% 3.2%

3% 2.5% 2.5%

2% 1.3% 0.4% 0.4% 0.7% 0.5% 0.3% 1% 0.4% 0% -1% FSU SVSU GVSU UM-F UM-AA NMU OU WSU LSSU UM-D MTU EMU MSU WMU CMU -2% -1.1% -3% -2.2% Market ShareMarketChange -2.4% -2.4% -4% -5% -4.1%

This chart reflects the change in St. Clair County market shares over a 10 year period.

Enrollment Market Share Report Page 47

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Enrollment Market Share Report Page 48

Washtenaw County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

Washtenaw County Census % Population Age 25+ Washtenaw Enrollment in MPUs Population County w/college degree 14,000 400,000 LIVINGSTON 31.8% 12,000 350,000 MACOMB 21.5% 10,000 300,000 MONROE 17.1% 8,000 250,000 OAKLAND 41.6% 6,000 ST. CLAIR 14.6% 200,000 4,000 WASHTENAW 50.2% 150,000 2,000 2000 2010 WAYNE 19.3% Fall 2001 Fall 2010

Enrollment Market Share Report Page 49

Washtenaw County Market Share

Washtenaw Community College:

Washtenaw Community College expanded substantially over the decade, adding almost 3,000 students to its enrollment. This growth exceeded the growth in county population attending MPU’s, both in absolute and relative terms.

Enrollment at Washtenaw County Community College Fall 2001 11,171 Fall 2010 14,100 Change 26.2%

MPU Undergraduate (including FTIAC) vs. Washtenaw County Community College (WCCC) Enrollment 70%

60%

50%

40% MPU 30% WCCC

20% Percent EnrollmentPercent 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS

Washtenaw Public High Schools:

Top five Washtenaw County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Pioneer High School Ann Arbor 2,596 1,906 -26.6% Saline High School Saline 1,653 1,802 9.0% Huron High School Ann Arbor 1,998 1,633 -18.3% Lincoln Senior High School Ypsilanti 1,204 1,429 18.7% Skyline High School* Ann Arbor - 1,226 100.0% Source: Center for Educational Performance and Information

*Opened in fall 2008.

Enrollment Market Share Report Page 50 Washtenaw County Market Share

Market Share – Top Four Enrollments vs. WSU

Washtenaw FTIAC Market Share

40% 35%

30% UM-AA 25% EMU 20% MSU 15% CMU

Percent EnrollmentPercent 10% WSU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 1,189 2010 Headcount 1,356  Largest market share gain from 2001 – 2010: University of Michigan-AA 6.1% points  Largest market share loss from 2001 – 2010: Eastern Michigan University -11.3% points

Washtenaw Undergraduate (including FTIAC) Market Share

60%

50%

EMU 40% UM-AA 30% MSU

20% WMU

Percent EnrollmentPercent WSU 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 7,200 2010 Headcount 9,006  Largest market share gain from 2001 - 2010: Grand Valley State University 1.6% points  Largest market share loss from 2001 - 2010: Eastern Michigan University -1.6% points

Enrollment Market Share Report Page 51 Washtenaw County Market Share

Washtenaw Graduate Market Share 70%

60%

50% EMU 40% UM-AA

30% WSU MSU 20% Percent Enrollment Percent UM-D 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 4,148 2010 Headcount 3,104

 Largest market share gain from 2001 - 2010: Eastern Michigan University 4.6% points  Largest market share loss from 2001 - 2010: University of Michigan –AA -11.5% points

Washtenaw Total MPU Enrollment Market Share 50% 45%

40% 35% EMU 30% UM-AA 25% MSU 20%

15% WSU Percent EnrollmentPercent 10% WMU 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 11,348 2010 Headcount 12,110  Largest market share gain from 2001 – 2010: Grand Valley State University 1.7% points  Largest market share loss from 2001 – 2010: University of Michigan-AA -5.7% points

Note: The above graphs reflect a change in reporting by the University of Michigan – Ann Arbor of their medical students.

Enrollment Market Share Report Page 52 Washtenaw County Market Share

Total MPU Enrollment Market Share Change between Fall 2001 - Fall 2010

3% 1.7% 2% 1.4% 0.7% 1% 0.5% 0.4% 0.4% 0.3% 0.3% 0.2% 0.1% 0% -1% GVSU EMU MSU FSU WSU UM-F SVSU CMU OU NMU UM-D LSSU MTU WMU UM-AA 0.0% 0.0% -0.1% -0.2% -2% -3% -4%

Market ShareMarketChange -5% -6% -5.7% -7%

This chart reflects the change in Washtenaw County market shares over a 10 year period.

Note: This graph reflects a change in reporting by the University of Michigan – Ann Arbor of their medical students.

Enrollment Market Share Report Page 53

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Enrollment Market Share Report Page 54

Wayne County

Demographics

The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.

2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0

Wayne County Census Population % Population Age 25+ County w/college degree Wayne Enrollment in MPUs 2,650,000 52,000 LIVINGSTON 31.8% 2,150,000 42,000 MACOMB 21.5% 1,650,000 32,000 MONROE 17.1% 1,150,000 OAKLAND 41.6% 22,000

650,000 ST. CLAIR 14.6% 12,000

150,000 WASHTENAW 50.2% 2,000 2000 2010 Fall 2001 Fall 2011 WAYNE 19.3%

Enrollment Market Share Report Page 55

Wayne County Market Share

Wayne County Community Colleges:

Enrollment in Wayne County’s community colleges (Henry Ford Community College, Schoolcraft Community College, and Wayne County Community Colleges) expanded considerably, adding more than 20,000 students to the combined enrollment since 2001. Enrollment in MPU’s by Wayne County residents increased by 1,376 (3.9%) in the same time period.

Enrollment at community colleges in Wayne County Fall 2001 32,705 Fall 2010 53,399 Change 63.3%

MPU Undergraduate (including FTIAC) vs. Wayne County Community Colleges (WCCC) Enrollment 70%

60%

50%

40% MPU 30% WCCC

20% Percent EnrollmentPercent 10%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: IPEDS *Includes Wayne County Community Colleges, Schoolcraft College, and Henry Ford Community College

Wayne County Public High Schools:

Top five Wayne County public high schools by enrollment: Fall 2001 Fall 2010 High School City/Township Enrollment Enrollment % Change Fordson High School Dearborn 2,096 2,362 12.7% Northville High School Northville 1,592 2,228 39.9% Cass Technical High School Detroit 2,343 2,138 -8.7% Plymouth High School* Canton - 2,096 100.0% Canton High School Canton 2,370 2,074 -12.5% Source: Center for Educational Performance and Information *Opened in fall 2002.

Enrollment Market Share Report Page 56 Wayne County Market Share

Market Share – Top Four Enrollments vs. WSU

Wayne County MPU FTIAC Market Share

35%

30%

25% WSU

20% MSU EMU 15% UM-D 10% Percent EnrollmentPercent UM-AA 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 6,483 2010 Headcount 6,296  Largest market share gain from 2001 - 2010: Saginaw Valley State University 2.8 % points  Largest market share loss from 2001 - 2010: Eastern Michigan University -5.5% points

Wayne County Undergraduate (including FTIAC) Market Share

35%

30%

25% WSU

20% EMU UM-D 15% MSU 10% Percent EnrollmentPercent UM-AA 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 Headcount 35,603 2010 Headcount 36,979

 Largest market share gain from 2001 - 2010: Wayne State University 1.8% points  Largest market share loss from 2001 - 2010: Eastern Michigan University -2.1% points

Enrollment Market Share Report Page 57 Wayne County Market Share

Wayne County MPU Graduate Market Share 60%

50%

40% WSU EMU 30% UM-D

20% UM-AA Percent EnrollmentPercent 10% MSU

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 8,637 2010 Headcount 7,710  Largest market share gain from 2001 - 2010: Michigan State University 2.5% points  Largest market share loss from 2001 - 2010: Wayne State University -2.6% points

Wayne County Total MPU Enrollment Market Share 35%

30%

25% WSU 20% EMU 15% UM-D

10% MSU Percent EnrollmentPercent UM-AA 5%

0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2001 Headcount 44,240 2010 Headcount 44,689  Largest market share gain from 2001 - 2010: Grand Valley State University 1.5% points  Largest market share loss from 2001 - 2010: Western Michigan University -1.7% points

Enrollment Market Share Report Page 58 Wayne County Market Share

Wayne County Total Enrollment Market Share Change between Fall 2001 - Fall 2010 2% 1.5% 2%

0.9% 1% 0.7% 0.6% 0.5% 1% 0.3% 0.2% 0.1% 0.1% 0% -0.1% GVSU SVSU OU WSU CMU UM-F NMU LSSU UM-D MTU FSU MSU UM-AA EMU WMU -1% -0.3% -1% -0.5% Market ShareMarketChange -0.8% -2% -1.4% -2% -1.7%

This chart reflects the change in Wayne County market shares over a 10 year period.

Enrollment Market Share Report Page 59

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Enrollment Market Share Report Page 60

MPU Enrollment Comparison

MPU enrollment comparison of 7 county area: Livingston, Macomb, Monroe, Oakland, St. Clair, Washtenaw and Wayne Counties, Fall 2001 to Fall 2010.

The following section shows how the counties rank in enrollments at the MPUs. Wayne, Oakland, and Macomb dominate the enrollments as they are the most populous counties of Southeastern Michigan. The charts provide information to compare the seven county totals of undergraduate, graduate, and total enrollments.

Enrollment Market Share Report Page 61 MPU Enrollment Comparison

FTIAC Enrollment Comparison Seven County Area 8,000

7,000

6,000 LIVINGSTON MACOMB 5,000 MONROE 4,000 OAKLAND

Enrollment 3,000 ST. CLAIR 2,000 WASHTENAW

1,000 WAYNE

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Undergraduate Enrollment Comparison Seven County Area 40,000

35,000

30,000 LIVINGSTON MACOMB 25,000 MONROE 20,000 OAKLAND

Enrollment 15,000 ST. CLAIR 10,000 WASHTENAW

5,000 WAYNE

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Enrollment Market Share Report Page 62 MPU Enrollment Comparison

Graduate Enrollment Comparison Seven County Area 10,000 9,000 8,000 LIVINGSTON 7,000

MACOMB

6,000 MONROE 5,000 OAKLAND 4,000 Enrollment ST. CLAIR 3,000 WASHTENAW 2,000 WAYNE 1,000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Total Enrollment Comparison Seven County Area 50,000 45,000 40,000 LIVINGSTON

35,000 MACOMB

30,000 MONROE 25,000 OAKLAND 20,000 Enrollment ST. CLAIR 15,000 10,000 WASHTENAW 5,000 WAYNE 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Enrollment Market Share Report Page 63

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Enrollment Market Share Report Page 64 Appendix

Appendix – Data Tables

The data appendix is a useful tool that can be used to find enrollment figures and market shares. The first section shows the market shares of Wayne State, the top four MPUs (in addition to Wayne State) in terms of Fall 2010 market share by county for FTIACs, undergraduates, graduates, and total enrollments. The tables also display what percent of the market is covered by the remaining MPUs. Total enrollment counts by county are also included in that section. The next section summarizes the last column of each table in the first section, offering a historical view of MPU resident headcount by student level and county . In the final section are the actual annual and cumulative enrollment growth rates by student type and county. The base year used for the cumulative growth rates is 2001.

Enrollment Market Share Report Page 65 Appendix

Livingston County FTIAC Market share

All Total Year CMU GVSU MSU WMU WSU Others Headcount 2001 13.8% 8.2% 26.3% 9.7% 1.2% 40.8% 623 2002 16.6% 7.9% 24.5% 15.1% 0.6% 35.2% 636 2003 14.4% 11.0% 23.5% 14.4% 0.5% 36.1% 661 2004 16.1% 10.8% 28.4% 8.1% 0.5% 36.2% 656 2005 17.3% 12.6% 29.8% 8.2% 1.2% 30.8% 728 2006 15.3% 14.7% 24.4% 10.4% 0.6% 34.7% 818 2007 14.0% 10.1% 24.1% 10.4% 1.3% 40.0% 838 2008 16.1% 12.6% 27.3% 5.3% 0.4% 38.4% 714 2009 12.3% 15.0% 25.1% 7.4% 1.2% 39.0% 750 2010 19.0% 12.7% 24.4% 8.2% 1.5% 34.2% 741

Livingston County Undergraduate Market share

All Total Year CMU EMU GVSU MSU WSU Others Headcount 2001 11.5% 20.9% 6.6% 25.5% 1.3% 34.2% 3,413 2002 12.7% 21.8% 6.6% 24.8% 1.1% 33.0% 3,456 2003 12.0% 22.6% 7.2% 24.4% 1.4% 32.5% 3,642 2004 12.7% 21.7% 7.8% 25.5% 1.2% 31.0% 3,809 2005 13.4% 20.4% 8.7% 26.0% 1.2% 30.3% 3,989 2006 13.3% 18.5% 10.1% 26.3% 1.3% 30.5% 3,951 2007 13.4% 20.2% 9.9% 25.5% 1.4% 29.6% 4,121 2008 12.9% 21.5% 10.5% 24.7% 1.3% 29.1% 4,366 2009 12.4% 21.4% 10.8% 23.7% 1.4% 20.3% 4,406 2010 13.1% 22.3% 10.3% 23.0% 1.6% 29.8% 4,528

Enrollment Market Share Report Page 66 Appendix

Livingston County Graduate Market share

All Total Year EMU MSU UM-AA UM-F WSU Others Headcount 2001 32.3% 23.2% 12.6% 1.5% 11.6% 18.7% 594 2002 32.8% 22.9% 13.8% 1.7% 11.9% 17.0% 647 2003 29.6% 21.0% 16.4% 1.6% 12.6% 18.8% 628 2004 31.2% 18.9% 16.5% 1.0% 13.0% 19.5% 625 2005 31.4% 17.5% 17.0% 2.1% 13.9% 18.1% 657 2006 26.6% 19.4% 16.8% 3.2% 15.2% 18.9% 625 2007 25.7% 19.6% 16.0% 4.1% 15.0% 19.6% 658 2008 27.7% 22.2% 14.1% 4.5% 13.1% 18.4% 640 2009 26.8% 22.9% 14.1% 5.3% 11.8% 19.0% 694 2010 31.0% 20.9% 13.4% 5.5% 10.7% 18.5% 707

Livingston County Total Market share

All Total Year CMU EMU GVSU MSU WSU Others Headcount 2001 10.9% 22.6% 5.8% 25.2% 2.9% 32.7% 4,007 2002 11.5% 23.5% 5.8% 24.5% 2.8% 31.8% 4,103 2003 11.0% 23.6% 6.4% 23.9% 3.0% 32.0% 4,270 2004 11.8% 23.0% 7.0% 24.6% 2.9% 30.6% 4,434 2005 12.6% 21.9% 7.7% 24.8% 3.0% 30.0% 4,646 2006 12.4% 19.6% 8.9% 25.4% 3.2% 30.5% 4,576 2007 12.5% 21.0% 8.8% 24.7% 3.3% 29.7% 4,793 2008 11.9% 22.3% 9.4% 24.4% 2.8% 29.2% 5,006 2009 11.4% 22.2% 9.6% 23.6% 2.8% 20.4% 5,100 2010 11.9% 23.4% 9.4% 22.7% 2.8% 29.8% 5,235

Enrollment Market Share Report Page 67 Appendix

Macomb County FTIAC Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 12.7% 19.0% 24.0% 7.3% 13.6% 23.5% 2,592 2002 12.2% 17.4% 21.3% 7.0% 14.6% 24.0% 2,740 2003 12.2% 18.2% 22.7% 6.9% 16.2% 22.6% 2,845 2004 13.0% 17.7% 22.5% 8.2% 14.6% 23.9% 2,690 2005 10.5% 17.6% 24.2% 7.4% 13.8% 24.2% 2,954 2006 10.9% 17.7% 25.1% 7.3% 15.0% 23.6% 2,870 2007 10.6% 16.8% 24.6% 7.6% 14.5% 27.2% 3,138 2008 11.6% 15.5% 23.2% 7.1% 13.8% 27.8% 3,223 2009 10.6% 15.7% 26.6% 7.3% 15.8% 26.0% 3,036 2010 13.3% 16.2% 23.6% 6.5% 13.8% 26.6% 3,063

Macomb County Undergraduate Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 11.5% 15.9% 26.1% 5.4% 20.3% 20.8% 15,236 2002 11.2% 15.1% 25.5% 5.2% 21.2% 21.9% 15,826 2003 11.0% 15.0% 25.8% 5.3% 21.5% 21.5% 15,998 2004 11.2% 14.6% 26.1% 5.6% 21.6% 20.9% 16,063 2005 10.9% 14.5% 26.0% 5.6% 21.4% 21.7% 16,310 2006 10.7% 14.6% 26.4% 5.6% 21.7% 21.0% 16,272 2007 10.3% 14.0% 27.3% 5.7% 21.6% 21.1% 16,777 2008 10.4% 13.8% 27.8% 5.7% 20.4% 21.9% 17,209 2009 10.0% 13.4% 28.8% 5.7% 20.5% 21.5% 17,750 2010 10.8% 12.9% 28.6% 5.5% 20.3% 21.9% 18,100

Enrollment Market Share Report Page 68 Appendix

Macomb County Graduate Market share

All Total Year CMU MSU OU SVSU WSU Others Headcount 2001 9.2% 6.9% 18.8% 13.6% 37.9% 13.7% 3,516 2002 8.6% 7.7% 16.9% 12.7% 39.2% 14.9% 3,419 2003 7.5% 8.0% 19.6% 11.5% 38.1% 15.4% 3,477 2004 7.2% 7.2% 21.2% 11.1% 38.3% 15.0% 3,590 2005 6.3% 7.7% 23.1% 10.2% 37.4% 15.3% 3,643 2006 6.3% 8.1% 24.0% 9.9% 36.8% 14.8% 3,664 2007 7.1% 7.6% 23.8% 10.1% 36.6% 14.7% 3,754 2008 7.9% 7.7% 24.8% 9.3% 35.0% 15.4% 3,621 2009 7.9% 7.8% 24.1% 9.1% 34.7% 16.4% 3,629 2010 7.5% 9.2% 24.5% 9.3% 33.4% 16.1% 3,527

Macomb County Total Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 11.1% 14.2% 24.7% 5.4% 23.6% 21.1% 18,752 2002 10.8% 13.7% 23.9% 5.2% 24.4% 21.9% 19,245 2003 10.4% 13.7% 24.7% 5.3% 24.5% 21.4% 19,475 2004 10.5% 13.2% 25.2% 5.7% 24.6% 20.7% 19,653 2005 10.0% 13.3% 25.4% 5.8% 24.3% 21.1% 19,953 2006 9.9% 13.4% 25.9% 5.7% 24.5% 20.5% 19,936 2007 9.7% 12.8% 26.6% 5.8% 24.3% 20.8% 20,575 2008 10.0% 12.7% 27.3% 5.8% 22.9% 21.2% 20,830 2009 9.7% 12.4% 28.0% 5.8% 22.9% 21.1% 21,379 2010 10.3% 12.3% 27.9% 5.5% 22.4% 21.6% 21,627

Enrollment Market Share Report Page 69 Appendix

Monroe County FTIAC Market share

All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2001 14.2% 28.1% 12.3% 14.2% 3.1% 33.6% 324 2002 13.1% 18.8% 19.9% 13.8% 2.1% 33.0% 282 2003 8.4% 24.0% 17.2% 15.5% 4.7% 36.5% 296 2004 10.7% 22.4% 17.7% 15.7% 5.4% 35.8% 299 2005 10.9% 21.2% 18.9% 15.9% 3.6% 36.1% 302 2006 11.2% 14.3% 26.7% 14.0% 1.9% 39.1% 258 2007 11.3% 18.2% 20.5% 11.6% 2.7% 37.3% 292 2008 15.5% 18.6% 17.4% 7.6% 3.8% 36.7% 264 2009 11.5% 22.6% 19.8% 9.0% 3.5% 33.7% 288 2010 12.6% 15.4% 16.2% 15.0% 4.7% 36.1% 253

Monroe County Undergraduate Market share

All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2001 8.4% 34.6% 17.8% 11.3% 3.3% 24.6% 1,614 2002 9.1% 32.4% 17.1% 11.1% 3.5% 26.7% 1,639 2003 8.0% 34.0% 15.0% 12.0% 4.2% 26.7% 1,721 2004 8.0% 35.9% 14.0% 12.9% 4.7% 24.6% 1,782 2005 7.8% 34.6% 15.4% 12.8% 5.1% 24.3% 1,810 2006 8.1% 32.3% 17.2% 12.9% 4.4% 25.1% 1,712 2007 8.2% 32.9% 16.9% 11.5% 4.1% 26.5% 1,776 2008 10.4% 31.2% 16.9% 9.9% 4.3% 27.3% 1,688 2009 10.5% 33.8% 16.5% 8.4% 4.1% 26.7% 1,696 2010 10.7% 34.1% 15.6% 8.3% 4.7% 26.6% 1,678

Enrollment Market Share Report Page 70 Appendix

Monroe County Graduate Market share

All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2001 3.6% 47.8% 8.4% 12.8% 16.1% 11.3% 274 2002 4.1% 44.3% 8.9% 12.2% 17.7% 12.9% 271 2003 4.6% 40.6% 9.2% 12.4% 17.3% 15.9% 283 2004 4.8% 38.2% 10.1% 13.4% 19.7% 13.7% 335 2005 2.9% 46.1% 6.1% 13.6% 17.4% 13.9% 345 2006 4.8% 36.3% 10.7% 12.5% 18.7% 17.0% 289 2007 3.4% 39.3% 10.1% 8.9% 20.9% 17.5% 326 2008 5.6% 38.4% 10.9% 12.3% 17.0% 15.8% 341 2009 3.5% 41.4% 13.5% 10.0% 17.3% 14.3% 370 2010 4.3% 42.2% 14.3% 9.0% 16.1% 14.0% 322

Monroe County Total Market share

All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2001 7.7% 36.5% 16.5% 11.5% 5.1% 22.7% 1,888 2002 8.4% 34.1% 16.0% 11.3% 5.5% 24.8% 1,910 2003 7.5% 34.9% 14.2% 12.0% 6.1% 25.2% 2,004 2004 7.5% 36.3% 13.4% 12.9% 7.0% 22.9% 2,117 2005 7.1% 36.4% 13.9% 12.9% 7.1% 22.6% 2,155 2006 7.6% 32.9% 16.2% 12.8% 6.5% 23.9% 2,001 2007 7.5% 33.9% 15.8% 11.1% 6.7% 25.1% 2,102 2008 9.6% 32.4% 15.9% 10.3% 6.9% 24.9% 2,029 2009 9.2% 35.2% 16.0% 8.7% 6.5% 24.4% 2,066 2010 9.7% 35.4% 15.4% 8.5% 6.6% 24.4% 2,000

Enrollment Market Share Report Page 71 Appendix

Oakland County FTIAC Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 7.0% 22.4% 14.1% 17.9% 8.0% 30.7% 5,817 2002 7.6% 23.6% 14.2% 16.2% 5.9% 32.5% 5,943 2003 7.9% 22.4% 14.3% 18.0% 7.3% 30.1% 6,227 2004 9.2% 24.7% 13.6% 17.2% 8.1% 27.3% 6,286 2005 9.0% 24.0% 14.8% 18.2% 7.7% 26.2% 6,367 2006 10.0% 25.0% 15.4% 16.8% 7.8% 25.1% 6,308 2007 10.1% 22.9% 14.8% 16.9% 8.8% 26.6% 6,647 2008 11.1% 22.2% 15.2% 16.5% 7.1% 27.9% 6,823 2009 10.9% 21.3% 15.5% 17.5% 7.9% 26.8% 6,540 2010 11.2% 22.1% 14.3% 19.0% 6.6% 26.8% 6,618

Oakland County Undergraduate Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 7.6% 20.6% 19.0% 14.4% 10.9% 27.5% 31,084 2002 7.4% 20.8% 18.9% 13.9% 10.6% 28.3% 31,899 2003 7.5% 20.3% 18.7% 13.9% 11.1% 28.5% 32,749 2004 8.1% 20.5% 18.2% 13.9% 11.7% 27.7% 33,352 2005 8.6% 20.6% 18.7% 14.1% 11.7% 26.2% 33,575 2006 8.9% 21.0% 18.9% 14.2% 12.0% 25.0% 33,841 2007 8.9% 21.0% 19.1% 14.0% 12.0% 25.0% 34,572 2008 9.5% 20.9% 19.2% 13.8% 11.3% 25.3% 35,137 2009 9.6% 20.3% 19.8% 13.6% 11.4% 25.2% 35,773 2010 9.8% 19.7% 19.8% 14.0% 11.2% 25.6% 36,311

Enrollment Market Share Report Page 72 Appendix

Oakland County Graduate Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 7.4% 9.3% 19.1% 12.4% 36.4% 15.4% 8,610 2002 6.1% 9.3% 22.1% 11.9% 35.1% 15.5% 9,051 2003 6.4% 8.9% 22.2% 12.3% 35.1% 15.1% 9,124 2004 6.2% 9.2% 20.6% 13.7% 35.6% 14.6% 8,931 2005 6.0% 9.3% 20.2% 13.9% 35.1% 15.6% 8,733 2006 6.2% 9.8% 21.0% 13.6% 34.9% 14.5% 8,498 2007 6.7% 9.7% 21.7% 12.3% 34.1% 15.5% 8,516 2008 6.6% 11.0% 20.8% 12.7% 33.9% 15.0% 8,265 2009 6.3% 11.5% 19.7% 12.8% 34.5% 15.3% 8,447 2010 5.9% 12.6% 19.4% 13.1% 33.7% 15.3% 8,274

Oakland County Total Market share

All Total Year CMU MSU OU UM-AA WSU Others Headcount 2001 7.6% 18.2% 19.0% 14.0% 16.4% 24.8% 39,694 2002 7.2% 18.2% 19.6% 13.5% 16.1% 25.5% 40,950 2003 7.3% 17.8% 19.5% 13.5% 16.3% 25.5% 41,873 2004 7.7% 18.1% 18.7% 13.9% 16.7% 24.9% 42,283 2005 8.1% 18.3% 19.0% 14.1% 16.5% 24.0% 42,308 2006 8.3% 18.8% 19.3% 14.1% 16.6% 22.9% 42,339 2007 8.5% 18.8% 19.6% 13.7% 16.4% 23.1% 43,088 2008 8.9% 19.0% 19.5% 13.6% 15.6% 23.3% 43,402 2009 9.0% 18.7% 19.8% 13.5% 15.8% 23.3% 44,220 2010 9.0% 18.4% 19.7% 13.8% 15.4% 23.7% 44,585

Enrollment Market Share Report Page 73 Appendix

St. Clair County FTIAC Market share

All Total Year CMU MSU SVSU UM-AA WSU Others Headcount 2001 20.5% 19.9% 5.2% 8.9% 5.8% 39.8% 347 2002 18.2% 17.1% 6.4% 11.6% 3.2% 43.6% 346 2003 17.1% 20.3% 5.3% 8.5% 4.5% 44.3% 375 2004 19.4% 19.1% 6.3% 9.4% 6.3% 39.5% 382 2005 18.9% 15.8% 8.6% 1.4% 6.1% 49.2% 360 2006 17.5% 15.3% 9.9% 7.9% 4.8% 44.6% 354 2007 15.0% 13.9% 8.9% 9.4% 5.3% 47.6% 361 2008 10.6% 17.1% 9.4% 10.6% 3.5% 48.8% 404 2009 16.5% 14.3% 9.8% 2.3% 4.5% 52.6% 399 2010 19.4% 14.4% 9.4% 8.4% 5.7% 42.7% 403

St. Clair County Undergraduate Market share

All Total Year CMU FSU MSU OU WSU Others Headcount 2001 19.8% 5.1% 16.0% 10.2% 7.7% 41.2% 2,415 2002 19.4% 5.1% 15.4% 9.5% 8.2% 42.5% 2,503 2003 18.5% 4.9% 15.2% 10.2% 8.9% 42.2% 2,486 2004 18.2% 5.2% 15.2% 10.3% 9.1% 42.0% 2,536 2005 18.8% 6.2% 15.1% 11.4% 9.9% 38.6% 2,471 2006 17.0% 5.5% 14.1% 10.9% 9.5% 43.0% 2,661 2007 16.5% 6.0% 13.9% 10.6% 9.1% 43.9% 2,568 2008 14.5% 7.6% 13.9% 11.4% 8.1% 44.6% 2,626 2009 16.1% 8.7% 13.6% 12.5% 7.8% 41.3% 2,518 2010 16.2% 8.6% 13.1% 11.1% 8.4% 42.7% 2,699

Enrollment Market Share Report Page 74 Appendix

St. Clair County Graduate Market share

All Total Year CMU MSU OU SVSU WSU Others Headcount 2001 20.3% 9.9% 12.5% 19.5% 21.1% 16.7% 497 2002 19.8% 12.8% 10.4% 17.7% 20.0% 19.2% 469 2003 18.4% 12.0% 11.8% 18.4% 19.8% 19.6% 510 2004 13.8% 8.7% 14.6% 19.4% 20.7% 22.7% 458 2005 14.8% 10.6% 16.1% 22.6% 18.4% 17.5% 473 2006 20.3% 8.2% 13.2% 23.1% 14.5% 20.8% 477 2007 20.1% 7.9% 12.0% 20.8% 19.2% 19.9% 442 2008 19.5% 9.2% 11.6% 20.4% 24.2% 15.0% 466 2009 18.0% 11.5% 10.1% 19.4% 20.7% 20.3% 444 2010 14.0% 9.3% 10.6% 17.3% 22.0% 26.8% 463

St. Clair County Total Market share

All Total Year CMU MSU OU SVSU WSU Others Headcount 2001 19.9% 14.9% 10.6% 7.0% 10.0% 37.6% 2,912 2002 19.5% 15.0% 9.6% 8.8% 10.0% 37.1% 2,972 2003 18.5% 14.7% 10.5% 9.6% 10.8% 35.9% 2,996 2004 17.5% 14.2% 11.0% 10.0% 10.9% 36.4% 2,994 2005 18.1% 14.4% 12.2% 11.7% 11.2% 32.4% 2,944 2006 17.5% 13.2% 11.3% 11.1% 10.3% 36.6% 3,138 2007 17.0% 12.9% 10.8% 10.2% 10.5% 38.6% 3,026 2008 15.2% 13.2% 11.4% 10.9% 10.6% 38.7% 3,092 2009 16.4% 13.3% 12.2% 10.9% 9.7% 37.6% 2,962 2010 15.8% 12.5% 11.0% 9.6% 10.4% 40.7% 3,162

Enrollment Market Share Report Page 75 Appendix

Washtenaw County FTIAC Market share

All Total Year EMU MSU UM-AA CMU WSU Others Headcount 2001 34.0% 16.5% 24.0% 5.9% 1.8% 17.9% 1,189 2002 34.9% 17.7% 22.5% 5.2% 0.7% 19.1% 1,328 2003 30.2% 14.2% 26.7% 4.9% 1.3% 22.7% 1,250 2004 26.6% 17.6% 26.8% 5.7% 1.3% 22.0% 1,166 2005 24.3% 18.7% 26.6% 5.0% 1.3% 24.1% 1,201 2006 19.7% 17.5% 28.7% 4.9% 1.6% 27.6% 1,271 2007 24.7% 18.1% 27.6% 4.5% 1.5% 23.6% 1,241 2008 24.7% 15.8% 28.6% 5.1% 1.6% 24.2% 1,281 2009 23.7% 15.5% 32.6% 4.6% 2.8% 20.8% 1,313 2010 22.6% 16.4% 30.1% 7.4% 1.8% 21.7% 1,356

Washtenaw County Undergraduate Market share

All Total Year EMU MSU UM-AA WMU WSU Others Headcount 2001 46.9% 13.2% 22.4% 5.9% 1.7% 10.0% 7,200 2002 46.8% 13.0% 22.4% 6.0% 1.5% 10.3% 7,565 2003 50.6% 11.4% 20.6% 5.6% 1.7% 10.0% 8,528 2004 46.2% 12.3% 22.3% 6.0% 2.0% 11.2% 8,357 2005 44.6% 12.7% 23.6% 5.4% 1.8% 11.9% 8,292 2006 39.7% 13.1% 25.0% 6.5% 2.3% 13.4% 7,912 2007 42.4% 12.8% 22.8% 6.5% 2.1% 13.4% 8,210 2008 42.6% 12.5% 22.8% 6.5% 1.9% 13.7% 8,268 2009 44.3% 12.2% 22.7% 5.7% 2.3% 12.9% 8,812 2010 45.3% 11.7% 22.2% 5.1% 2.2% 13.5% 9,006

Enrollment Market Share Report Page 76 Appendix

Washtenaw County Graduate Market share

All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2001 33.4% 4.7% 46.4% 2.9% 8.8% 3.9% 4,148 2002 31.3% 3.6% 51.0% 2.2% 8.6% 3.2% 4,559 2003 28.4% 3.8% 52.1% 3.0% 9.5% 3.2% 4,215 2004 27.5% 3.8% 54.2% 2.8% 8.6% 3.1% 4,561 2005 25.4% 4.7% 55.6% 2.6% 9.1% 2.6% 4,374 2006 23.1% 5.2% 57.8% 2.0% 8.8% 3.1% 4,197 2007 26.7% 5.7% 52.8% 1.8% 9.6% 3.4% 4,110 2008 26.5% 6.3% 52.8% 1.7% 9.4% 3.3% 4,082 2009 29.2% 5.8% 51.1% 1.3% 8.7% 3.8% 4,226 2010 37.9% 7.9% 34.9% 2.1% 11.9% 5.3% 3,104

Washtenaw County Total Market share

All Total Year EMU MSU UM-AA WMU WSU Others Headcount 2001 42.0% 10.0% 31.2% 4.1% 4.3% 8.4% 11,348 2002 41.0% 9.5% 33.1% 4.2% 4.2% 8.0% 12,124 2003 43.2% 8.9% 31.0% 4.1% 4.3% 8.4% 12,743 2004 39.6% 9.3% 33.6% 4.2% 4.3% 9.1% 12,918 2005 38.0% 9.9% 34.7% 3.6% 4.3% 9.5% 12,666 2006 33.9% 10.4% 36.4% 4.4% 4.6% 10.4% 12,109 2007 37.2% 10.4% 32.8% 4.5% 4.6% 10.5% 12,320 2008 37.3% 10.5% 32.7% 4.5% 4.4% 10.7% 12,350 2009 39.4% 10.1% 31.9% 4.0% 4.4% 10.2% 13,038 2010 43.4% 10.7% 25.4% 4.0% 4.7% 11.8% 12,110

Enrollment Market Share Report Page 77 Appendix

Wayne County FTIAC Market share

All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2001 17.6% 15.3% 9.8% 8.7% 23.2% 25.4% 6,483 2002 17.8% 14.8% 9.6% 9.8% 21.5% 26.5% 6,218 2003 15.7% 13.7% 7.8% 8.8% 26.3% 27.8% 6,578 2004 14.1% 15.8% 8.8% 8.0% 28.6% 24.7% 6,614 2005 12.9% 15.6% 9.5% 10.0% 24.9% 27.0% 6,331 2006 10.7% 16.1% 8.2% 10.1% 27.5% 27.4% 5,975 2007 13.1% 13.9% 8.5% 10.5% 28.2% 25.7% 6,445 2008 13.3% 13.7% 9.7% 11.4% 25.6% 26.2% 6,545 2009 12.4% 13.7% 9.2% 11.3% 26.8% 26.6% 6,454 2010 12.1% 12.7% 9.5% 11.1% 24.2% 30.4% 6,296

Wayne County Undergraduate Market share

All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2001 19.0% 12.4% 8.0% 13.9% 27.3% 19.3% 35,603 2002 19.5% 12.5% 7.7% 13.6% 27.1% 19.7% 36,110 2003 19.1% 11.6% 7.1% 13.5% 28.9% 19.7% 37,480 2004 18.5% 12.0% 7.2% 13.1% 29.6% 19.7% 37,176 2005 18.1% 12.4% 7.3% 13.5% 29.7% 19.0% 36,600 2006 16.3% 12.7% 7.2% 14.1% 30.0% 19.7% 35,535 2007 17.2% 12.4% 7.1% 13.9% 30.1% 19.2% 35,800 2008 16.7% 12.3% 7.3% 14.4% 29.1% 20.1% 35,390 2009 16.6% 11.9% 7.3% 14.4% 29.5% 20.4% 36,432 2010 16.9% 11.1% 7.4% 14.5% 29.1% 21.0% 36,979

Enrollment Market Share Report Page 78 Appendix

Wayne County Graduate Market share

All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2001 14.4% 5.2% 9.7% 12.6% 44.8% 14.9% 8,637 2002 14.6% 4.9% 9.4% 12.2% 47.1% 14.2% 8,937 2003 11.8% 5.3% 8.6% 14.1% 48.0% 9.8% 9,116 2004 12.8% 4.9% 9.1% 13.6% 47.3% 11.5% 8,856 2005 13.5% 5.3% 8.7% 12.6% 48.0% 12.7% 8,298 2006 12.0% 5.8% 8.9% 13.1% 47.2% 12.0% 8,104 2007 13.3% 5.9% 8.7% 13.2% 45.9% 13.1% 8,215 2008 14.0% 6.6% 8.6% 12.3% 45.0% 15.2% 7,755 2009 15.5% 7.0% 8.5% 10.4% 44.4% 19.3% 7,804 2010 15.9% 7.7% 8.5% 10.1% 42.2% 21.4% 7,710

Wayne County Total Market share

All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2001 18.1% 11.0% 8.4% 13.7% 30.7% 18.1% 44,240 2002 18.5% 11.0% 8.0% 13.3% 31.0% 18.1% 45,047 2003 17.7% 10.4% 7.4% 13.6% 32.7% 18.2% 46,596 2004 17.4% 10.6% 7.6% 13.2% 33.0% 18.2% 46,032 2005 17.2% 11.1% 7.5% 13.3% 33.1% 17.7% 44,898 2006 15.5% 11.4% 7.5% 13.9% 33.2% 18.5% 43,639 2007 16.4% 11.2% 7.4% 13.8% 33.1% 18.1% 44,015 2008 16.2% 11.3% 7.6% 14.0% 31.9% 18.9% 43,145 2009 16.4% 11.1% 7.5% 13.7% 32.1% 19.3% 44,236 2010 16.7% 10.5% 7.6% 13.8% 31.4% 20.0% 44,689

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FTIAC Enrollment Comparison

FTIAC Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2001 661 2,592 324 5,817 347 1,189 6,483 17,413 16,669 34,082 2002 656 2,740 282 5,943 346 1,328 6,218 17,513 15,886 33,399 2003 728 2,845 296 6,227 375 1,250 6,578 18,299 16,303 34,602 2004 818 2,690 299 6,286 382 1,166 6,614 18,255 16,554 34,809 2005 838 2,954 302 6,367 360 1,201 6,331 18,353 16,531 34,884 2006 714 2,870 258 6,308 354 1,271 5,975 17,750 16,207 33,957 2007 750 3,138 292 6,647 361 1,241 6,445 18,874 16,464 35,338 2008 828 3,223 264 6,823 404 1,281 6,545 19,368 16,967 36,335 2009 766 3,036 288 6,540 399 1,313 6,454 18,796 16,170 34,966 2010 741 3,063 253 6,618 403 1,356 6,296 18,730 15,964 34,736

Undergraduate Enrollment Comparison

Undergraduate Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2001 3413 15,236 1614 31,084 2415 7,200 35,603 96,565 94,126 190,691 2002 3456 15,826 1639 31,899 2503 7,565 36,110 98,998 95,004 194,002 2003 3642 15,998 1721 32,749 2486 8,528 37,480 102,604 95,253 197,857 2004 3809 16,063 1782 33,352 2536 8,357 37,176 103,075 95,120 198,195 2005 3989 16,310 1810 33,575 2471 8,292 36,600 103,047 97,064 200,111 2006 3951 16,272 1712 33,841 2661 7,912 35,535 101,884 94,625 196,509 2007 4135 16,821 1776 34,572 2584 8,222 36,061 104,171 93,771 197,942 2008 4366 17,209 1688 35,137 2626 8,268 35,390 104,684 93,761 198,445 2009 4,406 17,750 1,696 35,773 2,518 8,812 36,432 107,387 95,571 202,958 2010 4,528 18,100 1,678 36,311 2,699 9,006 36,979 109,301 96,179 206,046

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Graduate Enrollment Comparison

Graduate Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2001 594 3,516 274 8,610 497 4,148 8,637 26,276 21,382 47,658 2002 647 3,419 271 9,051 469 4,559 8,937 27,353 21,526 48,879 2003 628 3,477 283 9,124 510 4,215 9,116 27,353 21,079 48,432 2004 625 3,590 335 8,931 458 4,561 8,856 27,356 19,495 46,851 2005 657 3,643 345 8,733 473 4,374 8,298 26,523 20,044 46,567 2006 625 3,664 289 8,498 477 4,197 8,104 25,854 19,351 45,205 2007 658 3,754 326 8,516 442 4,110 8,215 26,021 19,391 45,412 2008 640 3,621 341 8,265 466 4,082 7,755 25,170 19,483 44,653 2009 694 3,629 370 8,447 444 4,226 7,804 25,614 19,833 45,447 2010 707 3,527 322 8,274 463 3,104 7,710 24,107 19,852 46,603

Total Enrollment Comparison

Total Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2001 3,837 18,140 1,888 38,495 2,888 10,601 46,305 122,154 111,703 233,857 2002 4,103 19,245 1,910 40,950 2,972 12,124 45,047 126,351 116,530 242,881 2003 4,270 19,475 2,004 41,873 2,996 12,743 46,596 129,957 116,332 246,289 2004 4,434 19,653 2,117 42,283 2,994 12,918 46,032 130,431 114,615 245,046 2005 4,646 19,953 2,155 42,308 2,944 12,666 44,898 129,570 117,108 246,678 2006 4,576 19,936 2,001 42,339 3,138 12,109 43,639 127,738 113,976 241,714 2007 4,793 20,575 2,102 43,088 3,026 12,332 44,276 130,192 113,162 243,354 2008 5,006 20,830 2,029 43,402 3,092 12,350 43,145 129,854 113,244 243,098 2009 5,100 21,379 2,066 44,220 2,962 13,038 44,236 133,001 115,404 248,405 2010 5,235 21,627 2,000 44,585 3,162 12,110 44,689 133,408 116,031 252,649

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FTIAC Year-to-Year % Changes

FTIAC Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 -0.8% 5.7% -13.0% 2.2% -0.3% 11.7% -4.1% 0.6% -4.7% 2003 11.0% 3.8% 5.0% 4.8% 8.4% -5.9% 5.8% 4.5% 2.6% 2004 12.4% -5.4% 1.0% 0.9% 1.9% -6.7% 0.5% -0.2% 1.5% 2005 2.4% 9.8% 1.0% 1.3% -5.8% 3.0% -4.3% 0.5% -0.1% 2006 -14.8% -2.8% -14.6% -0.9% -1.7% 5.8% -5.6% -3.3% -2.0% 2007 5.0% 9.3% 13.2% 5.4% 2.0% -2.4% 7.9% 6.3% 1.6% 2008 10.4% 2.7% -9.6% 2.6% 11.9% 3.2% 1.6% 2.6% 3.1% 2009 -7.5% -5.8% 9.1% -4.1% -1.2% 2.5% -1.4% -3.0% -4.7% 2010 -3.3% 0.9% -12.2% 1.2% 1.0% 3.3% -2.4% -0.4% -1.0%

Undergraduate Year-to-Year % Change

Undergraduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 1.3% 3.9% 1.5% 2.6% 3.6% 5.1% 1.4% 2.5% 0.9% 2003 5.4% 1.1% 5.0% 2.7% -0.7% 12.7% 3.8% 3.6% 0.3% 2004 4.6% 0.4% 3.5% 1.8% 2.0% -2.0% -0.8% 0.5% -0.1% 2005 4.7% 1.5% 1.6% 0.7% -2.6% -0.8% -1.5% 0.0% 2.0% 2006 -1.0% -0.2% -5.4% 0.8% 7.7% -4.6% -2.9% -1.1% -2.5% 2007 4.3% 3.1% 3.4% 2.0% -3.5% 3.8% 0.7% 1.8% -2.6% 2008 5.9% 2.6% -4.6% 1.8% 2.3% 0.7% -1.1% 0.9% 1.7% 2009 0.9% 3.1% 0.5% 1.8% -4.1% 6.6% 2.9% 2.6% 1.9% 2010 2.8% 2.0% -1.1% 1.5% 7.2% 2.2% 1.5% 1.8% 1.2%

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Graduate Year-to-Year % Change

Graduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 8.9% -2.8% -1.1% 5.1% -5.6% 9.9% 3.5% 4.1% 0.7% 2003 -2.9% 1.7% 4.4% 0.8% 8.7% -7.5% 2.0% 0.0% -2.1% 2004 -0.5% 3.2% 18.4% -2.1% -10.2% 8.2% -2.9% 0.0% -7.5% 2005 5.1% 1.5% 3.0% -2.2% 3.3% -4.1% -6.3% -3.0% 2.8% 2006 -4.9% 0.6% -16.2% -2.7% 0.8% -4.0% -2.3% -2.5% -3.5% 2007 5.3% 2.5% 12.8% 0.2% -7.3% -2.1% 1.4% 0.6% 0.2% 2008 -2.7% -3.5% 4.6% -2.9% 5.4% -0.7% -5.6% -3.3% 0.5% 2009 8.4% 0.2% 8.5% 2.2% -4.7% 3.5% 0.6% 1.8% 1.8% 2010 1.9% -2.8% -13.0% -2.0% 4.3% -26.5% -1.2% -5.9% 13.4%

Total Year-to-Year % Change

Total Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 2.4% 2.6% 1.2% 3.2% 2.1% 6.8% 1.8% 2.9% 0.9% 2003 4.1% 1.2% 4.9% 2.3% 0.8% 5.1% 3.4% 2.9% -0.2% 2004 3.8% 0.9% 5.6% 1.0% -0.1% 1.4% -1.2% 0.4% -1.5% 2005 4.8% 1.5% 1.8% 0.1% -1.7% -2.0% -2.5% -0.7% 2.2% 2006 -1.5% -0.1% -7.1% 0.1% 6.6% -4.4% -2.8% -1.4% -2.7% 2007 4.4% 3.0% 4.7% 1.6% -4.1% 1.7% 0.9% 1.6% -0.4% 2008 4.7% 1.5% -3.2% 0.9% 2.7% 0.2% -2.0% 0.1% -0.3% 2009 1.9% 2.6% 1.8% 1.9% -4.2% 5.6% 2.5% 2.4% 1.9% 2010 2.6% 1.2% -3.2% 0.8% 6.8% -7.1% 1.0% 0.3% 3.3%

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FTIAC Cumulative % Change 2001 - 2010

FTIAC Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 -0.8% 5.7% -13.0% 2.2% -0.3% 11.7% -4.1% 0.6% -4.7% 2003 10.1% 9.8% -8.6% 7.0% 8.1% 5.1% 1.5% 5.1% -2.2% 2004 23.8% 3.8% -7.7% 8.1% 10.1% -1.9% 2.0% 4.8% -0.7% 2005 26.8% 14.0% -6.8% 9.5% 3.7% 1.0% -2.3% 5.4% -0.8% 2006 8.0% 10.7% -20.4% 8.4% 2.0% 6.9% -7.8% 1.9% -2.8% 2007 13.5% 21.1% -9.9% 14.3% 4.0% 4.4% -0.6% 8.4% -1.2% 2008 25.3% 24.3% -18.5% 17.3% 16.4% 7.7% 1.0% 11.2% 1.8% 2009 15.9% 17.1% -11.1% 12.4% 15.0% 10.4% -0.4% 7.9% -3.0% 2010 12.1% 18.2% -21.9% 13.8% 16.1% 14.0% -2.9% 7.6% -4.0%

Undergraduate Cumulative % Change 2001 - 2010

Undergraduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 1.3% 3.9% 1.5% 2.6% 3.6% 5.1% 1.4% 2.5% 0.9% 2003 6.7% 5.0% 6.6% 5.4% 2.9% 18.4% 5.3% 6.3% 1.2% 2004 11.6% 5.4% 10.4% 7.3% 5.0% 16.1% 4.4% 6.7% 1.1% 2005 16.9% 7.0% 12.1% 8.0% 2.3% 15.2% 2.8% 6.7% 3.1% 2006 15.8% 6.8% 6.1% 8.9% 10.2% 9.9% -0.2% 5.5% 0.5% 2007 20.7% 10.1% 9.7% 11.1% 6.3% 14.0% 0.6% 7.5% -2.1% 2008 27.9% 12.9% 4.6% 13.0% 8.7% 14.8% -0.6% 8.4% -0.4% 2009 29.1% 16.5% 5.1% 15.1% 4.3% 22.4% 2.3% 11.2% 1.5% 2010 32.7% 18.8% 4.0% 16.8% 11.8% 25.1% 3.9% 13.2% 2.8%

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Graduate Cumulative % Change 2001 - 2010

Graduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 8.9% -2.8% -1.1% 5.1% -5.6% 9.9% 3.5% 4.1% 0.7% 2003 5.7% -1.1% 3.3% 6.0% 2.6% 1.6% 5.5% 4.1% -1.4% 2004 5.2% 2.1% 22.3% 3.7% -7.8% 10.0% 2.5% 4.1% -8.8% 2005 10.6% 3.6% 25.9% 1.4% -4.8% 5.4% -3.9% 0.9% -6.3% 2006 5.2% 4.2% 5.5% -1.3% -4.0% 1.2% -6.2% -1.6% -9.5% 2007 10.8% 6.8% 19.0% -1.1% -11.1% -0.9% -4.9% -1.0% -9.3% 2008 7.7% 3.0% 24.5% -4.0% -6.2% -1.6% -10.2% -4.2% -8.9% 2009 16.8% 3.2% 35.0% -1.9% -10.7% 1.9% -9.6% -2.5% -7.2% 2010 19.0% 0.3% 17.5% -3.9% -6.8% -25.2% -10.7% -8.3% 5.2%

Total Cumulative % Change

Total Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2002 2.4% 2.6% 1.2% 3.2% 2.1% 6.8% 1.8% 2.9% 0.9% 2003 6.6% 3.9% 6.1% 5.5% 2.9% 12.3% 5.3% 5.8% 0.7% 2004 10.7% 4.8% 12.1% 6.5% 2.8% 13.8% 4.1% 6.2% -0.8% 2005 15.9% 6.4% 14.1% 6.6% 1.1% 11.6% 1.5% 5.5% 1.4% 2006 14.2% 6.3% 6.0% 6.7% 7.8% 6.7% -1.4% 4.0% -1.3% 2007 19.3% 9.5% 11.0% 8.4% 3.4% 8.6% -0.5% 5.7% -1.7% 2008 24.9% 11.1% 7.5% 9.3% 6.2% 8.8% -2.5% 5.7% -2.0% 2009 27.3% 14.0% 9.4% 11.4% 1.7% 14.9% 0.0% 8.3% -0.1% 2010 30.6% 15.3% 5.9% 12.3% 8.6% 6.7% 1.0% 8.6% 3.2%

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