Market Share Enrollment Report Fall 2002 to Fall 2011
Office of Budget, Planning and Analysis 4070 Faculty Administration Building 656 W. Kirby Avenue Detroit, MI 48202 (313) 577-2001
http:\\Budget.wayne.edu
Table of Contents
Introduction ...... ii
Background and Perspective...... 1
Summary of Wayne State University ...... 7
Summary of Southeastern Michigan Counties ...... 15
Livingston County ...... 21
Macomb County ...... 25
Monroe County ...... 31
Oakland County ...... 37
St.Clair County ...... 43
Washtenaw County ...... 49
Wayne County ...... 55
MPU Enrollment Comparison ...... 61
Appendix – Data Tables ...... 65
Enrollment Market Share Report Page i
Introduction
The purpose of this report is to present an overview that shows how Wayne State University (WSU) compares in attracting students from the seven surrounding counties of Southeastern Michigan. The designation of the seven counties complies with the usage of the Southeastern Michigan Council of Governments (SEMCOG). Of the seven Southeastern Michigan counties, Wayne County is the principal source of Wayne State University enrollments while two others, Oakland and Macomb, are also major enrollment sources. The remaining four counties, given their proximity to WSU and their growth in student population, are also relevant.
For each of the seven counties there are a series of charts that show the top Michigan public universities (MPUs) market share compared to WSU. Additionally, a separate chart compares the split of each county’s high school graduates between those attending MPUs and and those attending that county’s community college. Note that the MPU markets presented here do not reflect the percentage of students from a county attending private schools or any schools outside Michigan’s borders
This report does not present a complete picture of enrollment as no information is included about students from outside Michigan and limited information is included covering students from outside the seven Southeastern counties. This report shows which of the MPUs is most successful in attracting students from each of these important counties, how that has changed during the past decade, and how WSU compares to other MPUs.
Since this report has only been recently developed, it will likely expand in scope and detail. Your observations and comments are welcomed.
The Office of Budget, Planning and Analysis 4070 Faculty/Administration Building Telephone: (313) 577-2001 http:\\Budget.wayne.edu
Enrollment Market Share Report Page ii
Southeastern Michigan Counties Included in Market Share Report
St. Clair County
Macomb County
Oakland County
Livingston County
Washtenaw County
Monroe County Wayne County
Enrollment Market Share Report Page iii
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Enrollment Market Share Report Page iv Background and Perspective
Population and Enrollment
2010 U.S. Census Bureau Population by County
2,000,000 1,820,584
1,500,000 1,202,362
1,000,000 840,978
500,000 344,791 180,967 152,021 163,040
0 Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne
WSU Percentage Point Change in Enrollment Market Share by County - Fall 2002 to Fall 2011 4.0% 2.8%
2.0% 1.6% 1.1% 0.9% 0.7% 0.6% 0.7% 0.3% 0.1% 0.0% LIVINGSTON MACOMB MONROE OAKLAND ST. CLAIR WASHTENAW WAYNE -0.5% -2.0% -1.5%
-4.0% -4.0%
-6.0% -5.7% -5.9% Undergraduate Graduate
Enrollment Market Share Report Page 1 Background and Perspective
Total MPU Overall Resident Enrollment 300,000
250,000
200,000
150,000
100,000
50,000
0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MPU Resident Headcount Enrollment as of Fall 2011 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0
Southeastern MI Seven County Total Other MI Counties
While Michigan State has the highest overall enrollment, Wayne State has the highest enrollment from the seven surrounding counties of Southeastern Michigan. Michigan State University has the second highest SE Michigan enrollment, while Lake Superior State has the lowest.
Enrollment Market Share Report Page 2 Background and Perspective
Wayne State University Total Enrollment by County Michigan Residents - Fall 2011
Livingston Other MI Counties 1% 6% Macomb 18%
Monroe 1%
Wayne 48% Oakland 23%
St. Clair Washtenaw 1% 2%
County WSU Students
Livingston County 158 Macomb County 5,010 Monroe County 149 Oakland County 6,586 St. Clair County 320 Washtenaw County 545 Wayne County 13,547 Southeastern Michigan Total 26,315 Other MI Counties 1,763
Grand Total WSU - Michigan Residents 28,078
Enrollment Market Share Report Page 3 Background and Perspective
Change in Market Share The following charts show the top four MPUs in enrollment gains for FTIACs (First Time in Any College), Undergraduates (including FTIACs) and Graduate students. These enrollment changes are compared to Wayne State University in the seven counties from Fall 2002 to Fall 2011.
MPU FTIAC - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 20%
15% GVSU SVSU 10% OU 5% UM-AA WSU 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MPU FTIAC - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 8%
6% GVSU 4% SVSU 2% OU 0% UM-AA Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2% WSU
-4%
MPU Undergraduate (Including FTIAC) Percentage Point Change in Market Share from Fall 2002 to Fall 2011 20%
15% GVSU OU 10% SVSU 5% CMU WSU 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Enrollment Market Share Report Page 4 Background and Perspective
MPU Undergraduate (including FTIAC) - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 6%
4% GVSU 2% OU SVSU 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne CMU -2% WSU
-4%
MPU Graduate - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 40% 35% 30% MSU 25% 20% OU 15% GVSU 10% CMU 5% WSU 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MPU Graduate - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 8% 6% 4% MSU 2% OU 0% GVSU Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne UM-F -2% WSU -4%
-6%
Enrollment Market Share Report Page 5 Background and Perspective
MPU Total - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 25%
20% GVSU 15% OU 10% SVSU
5% CMU WSU 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MPU Total - Percentage Point Change in Market Share from Fall 2002 to Fall 2011 5%
3% GVSU 1% OU SVSU -1% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne CMU -3% WSU
-5%
Enrollment Market Share Report Page 6
Summary of Wayne State University FTIAC Enrollment
Southeastern MPU FTIAC Enrollment Percent Change Compared to WSU Enrollment Percent Change Fall 2010 – Fall 2011
20.0% 13.9% 10.7% 9.9% 10.0% 2.7% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.2% -2.3% -10.0% -2.7% -5.4% -1.1% -8.3% -8.3% -20.0% -15.6%
-30.0%
-40.0%
-50.0%
-60.0% -56.5% MPU FTIAC Enrollment Difference WSU FTIAC Enrollment Difference
Southeastern MPU FTIAC Enrollments 2011 Top Five and Bottom Five
4,000 3,500 3,423 3,000 2,487 2,500 2,247 2,047 2,000 1,721 1,500 1,000 508 500 237 224 105 72 0 MSU UM-AA WSU OU CMU FSU MTU NMU UM-F LSSU
WSU FTIAC Enrollment Statistics – Southeastern Michigan MPU FTIAC enrollment decreased 211 students (-1.1%) from 2010. WSU’s FTIAC enrollment decreased 204 students (-8.3%) from 2010; notably, Wayne County FTIACs decreased 237 (-15.6%) during the same time period. WSU’s FTIAC market share decreased 3.3 percentage points over the last five years. 57.2% of WSU FTIAC’s were Wayne County residents in 2011 compared to 62.1% in 2010.
Enrollment Market Share Report Page 7
Wayne State University FTIAC Market Share Change by County
10 Year Change in Percentage Points
2.0% 1.9%
1.5% 1.2% 1.0% 1.0% 0.7% 0.7%
0.5%
0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5%
-1.0% -0.8% -0.9% 5 Year Change in Percentage Points 2.0% 1.3% 1.3% 0.2% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne
-2.0% -2.2% -2.9% -4.0%
-6.0%
-8.0% -7.6%
1 Year Change in Percentage Points 3.0% 2.0% 2.0%
1.0% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.2% -0.1% -1.0% -0.7% -2.0%
-3.0% -3.3% -4.0% -3.6%
Enrollment Market Share Report Page 8 Summary of Wayne State University Undergraduate Enrollment
MPU Undergraduate (including FTIAC) Enrollment Percent Change Compared to WSU Undergraduate Enrollment Percent Change Fall 2010 – Fall 2011 25% 21.1% 20%
15% 10.1% 10% 3.9% 5% 3.1% 1.8% 2.1% 0.7% 0.7% 0.9% 1.4% 0.9% 0.0% 0.0% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -5% -3.3% MPU UG Enrollment Difference WSU UG Enrollment Difference
Southeastern MPU Undergraduate (including FTIAC) Enrollments 2011 Top Five and Bottom Five 20,000 18,926 18,000 16,100 16,000 14,461 14,203 14,000 11,486 12,000 10,000 8,000 6,000 4,000 1,928 1,207 2,000 1,117 976 284 0 WSU MSU EMU OU UM-AA SVSU UM-F MTU NMU LSSU WSU Undergraduate Enrollment Statistics – Southeastern Michigan MPU undergraduate enrollment increased 1,004 students (0.9%) from 2010. WSU’s undergraduate enrollment decreased 154 students (-0.8%) from 2010. 55.1% of WSU’s Southeastern Michigan undergraduates were Wayne County residents in 2011. WSU’s Southeastern Michigan undergraduate market share decreased 1.2 percentage points over the last five years. From 2002 – 2011, WSU Wayne County resident UG’s increased by 2,002 (11.8%), during the same period, Wayne County community colleges increased enrollment by 13,555 (59.8%).
Enrollment Market Share Report Page 9 Summary of Wayne State University
Wayne State University Undergraduate (including FTIAC) Market Share Change by County
10 Year Change in Percentage Points 2.0% 1.7% 1.5%
1.0% 0.8% 0.7% 0.7% 0.6% 0.5% 0.1%
0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5% -0.5% -1.0%
5 Year Change in Percentage Points 1.5% 1.1% 1.0% 0.4% 0.5% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.5%
-1.0% -0.7% -0.8% -0.9% -1.5% -2.0% -2.0% -2.5%
1 Year Change in Percentage Points 1.0% 0.5% 0.5% 0.4% 0.2% 0.1% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.1% -0.1% -0.5%
-1.0%
-1.2% -1.5%
Enrollment Market Share Report Page 10 Summary of Wayne State University
Graduate Enrollment
MPU Graduate Enrollment Percent Change Compared to WSU Graduate Enrollment Percent Change Fall 2010 – Fall 2011
20% 19.2%
15%
10% 7.1%
5% 1.7% 1.4% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -2.4% -1.6% -1.6% -5% -3.4% -4.0% -5.3% -5.8% -5.7% -10% -9.8% -10.8% -15% MPU Graduate Enrollment Difference WSU Grad Enrollment Difference
Southeastern MPU Graduate Enrollments 2011 Top Five and Bottom Five
8,000 7,389 7,000 6,000 5,000 4,000 3,192 3,128 2,875 3,000 2,592 2,000 1,000 278 168 124 75 27 0 WSU EMU UM-AA OU MSU WMU FSU MTU LSSU NMU
WSU Graduate Enrollment Statistics – Southeastern Michigan Residents
MPU graduate enrollment decreased 428 students (-1.8%) from 2010. WSU’s graduate enrollment decreased 435 students (-5.6%) from 2010. WSU’s Southeastern Michigan graduate market share decreased 2.2% percentage points over the last five years. 42.3% of WSU’s Southeastern Michigan graduate students were Wayne County residents in 2011.
Enrollment Market Share Report Page 11 Summary of Wayne State University
Wayne State University Graduate Market Share Change by County
10 Year Change in Percentage Points
4.0% 2.8%
2.0% 1.1% 0.3% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -2.0% -1.5% -4.0% -4.0% -6.0% -5.7% -5.9% -8.0%
5 Year Change in Percentage Points
4.0%
1.9% 2.0% 1.8%
0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -2.0%
-2.9% -4.0% -3.1% -3.0%
-4.6% -4.7% -6.0%
1 Year Change in Percentage Points 3.0% 1.9% 2.0%
1.0% 0.1% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -1.0% -0.3% -0.5% -0.9% -1.0% -2.0%
-3.0% -2.6%
Enrollment Market Share Report Page 12 Summary of Wayne State University Total Enrollment Total MPU Enrollment Percent Change Compared to WSU Total Enrollment Percent Change Fall 2010 – Fall 2011
15% 13.7%
10% 7.5%
5% 3.4% 2.3% 1.8% 1.7% 0.9% 0.7% 0.4% 0% Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne -0.6% -2.4% -5% -4.0% -3.7% -3.4% MPU Total Enrollment Difference WSU Enrollment Difference
Southeastern MPU Total Enrollments 2011 Top Five and Bottom Five 30,000 26,315 25,000
18,692 20,000 17,653 17,078 14,614 15,000
10,000
5,000 2,323 1,524 1,241 1,003 359 0 WSU MSU EMU OU UM-AA FSU UM-F MTU NMU LSSU
WSU Total Enrollment Statistics – Southeastern Michigan
MPU total enrollment from Southeastern Michigan increased by 576 students (0.4%) from 2010. WSU’s total enrollment from Southeastern Michigan decreased 589 students (-2.2%) from 2010. Although Wayne County has 201 (0.4%) more MPU students, Wayne State’s MPU enrollment from Wayne County decreased 481 (-3.4%) from 2010. Wayne County residents accounted for 52% of WSU’s total Southeastern Michigan enrollment in 2011. WSU’s seven county total market share decreased -1.8% percentage points over the last five years.
Enrollment Market Share Report Page 13 Summary of Wayne State University
Wayne State University Seven County Total Enrollment Market Share Change by County
10 Year Change in Percentage Points
2.0% 1.8%
1.0% 0.3% 0.1% 0.0% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne
-1.0% -0.8% -1.2% -2.0% -1.6%
5 Year Change in Percentage Points
1.0% 0.6%
0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.1% -0.4% -1.0% -0.6%
-1.5% -2.0% -1.6%
-3.0% -2.9%
1 Year Change in Percentage Points
1.0% 0.7% 0.4% 0.1% 0.0% Livingston Macomb Monroe Oakland St Clair Washtenaw Wayne -0.2% -0.5% -0.4% -1.0%
-1.2%
-2.0%
Enrollment Market Share Report Page 14
Summary of Southeastern Michigan Counties
Demographics
The demographics present us with contextual information for the analysis that follows this page.
2010 U.S. Census Bureau Population 5,400,000 5,178,897 5,200,000 5,000,000 4,800,000 4,704,743 4,600,000 4,400,000 SE MI Other MI Counties
SE Michigan Census Population SE Michigan Enrollment in MPUs 6,000,000 150,000 133,984 5,000,000 4,833,493 4,704,743 126,351 4,000,000 100,000 3,000,000 2,000,000 50,000 1,000,000 0 0 2000 2010 Fall 2002 Fall 2011
1 Enrollment Market Share Report 1 Page 15 1 0 0 0
Summary of Southeastern Michigan Counties
Community Colleges in Southeastern Michigan:
Community college enrollment in Southeastern Michigan grew by more students and by a larger percentage than MPU enrollment. Enrollment in community colleges and Michigan Public Universities were even in 2005 at approximately 103,000.
Enrollment at community colleges in Southeastern Michigan counties Fall 2002 97,755 Fall 2011 126,053 Community College Enrollment Change 28.9% SE Michigan MPU Enrollment Change 11.4%
MPU Undergraduate (including FTIAC) vs. SE Michigan Community Colleges Enrollment 56%
54%
52% 50% 48% MPUs 46% CCs
PercentEnrollment 44% 42% 40% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: www.MichiganCC.net
High Schools in Southeastern Michigan:
Top five Southeastern Michigan public high schools by enrollment:
Fall 2002 Fall 2011 High School City/Township County Enrollment Enrollment % Change Howell High School Howell Livingston 2,355 2,702 14.7% Dakota High School Macomb Macomb 2,034 2,554 25.6% Lake Orion High School Lake Orion Oakland 2,067 2,537 22.7% Chippewa Valley High School Clinton Township Macomb 1,846 2,428 31.5% Fordson High School Dearborn Wayne 2,133 2,403 12.7% Source:Center for Educational Performance and Information
Enrollment Market Share Report Page 16 Summary of Southeastern Michigan Counties
Market Share – Top Four Enrollments vs. WSU
Southeastern Michigan FTIAC Market Share
25%
20% MSU 15% UM-AA WSU 10%
OU PercentEnrollment 5% CMU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 17,513 2011 Headcount 18,519 Largest market share gain from 2002 – 2011: Grand Valley State University 3.3% points Largest market share loss from 2002 – 2011: Western Michigan University -5.1% points
Southeastern Michigan Undergraduate (including FTIAC) Market Share
25%
20% WSU 15% MSU EMU 10%
OU PercentEnrollment 5% UM-AA
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 98,998 2011 Headcount 110,305 Largest market share gain from 2002 – 2011: Grand Valley State University 2.4% points Largest market share loss from 2002 – 2011: Western Michigan University -2.3% points
Enrollment Market Share Report Page 17 Summary of Southeastern Michigan Counties
Southeastern Michigan Graduate Market Share 40% 35%
30% WSU 25% EMU 20% UM-AA 15% OU
PercentEnrollment 10% MSU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 27,353 2011 Headcount 23,679 Largest market share gain from 2002 – 2011: Michigan State University 3.9% points Largest market share loss from 2002 – 2011: University of Michigan – AA -3.5% points
Southeastern Michigan Total MPU Enrollment Market Share 25%
20% WSU 15% MSU EMU 10%
OU PercentEnrollment 5% UM-AA
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 126,351 2011 Headcount 133,984 Largest market share gain from 2002 – 2011: Grand Valley State University 2.3% points Largest market share loss from 2002 – 2011: Western Michigan University -2.1% points
Enrollment Market Share Report Page 18 Summary of Southeastern Michigan Counties
Total Enrollment Market Share Changes between Fall 2002 - Fall 2011 3% 2.3%
2% 1.7%
0.9% 1% 0.6% 0.5% 0.2% 0.2% 0% GVSU OU CMU SVSU UM-F FSU NMU LSSU UM-D MSU MTU UM-AA WSU EMU WMU -0.1% -1% -0.2% -0.3% -0.3%
PercentEnrollment -0.9% -1.2% -2% -1.4% -2.1% -3%
This chart reflects the change in Southeastern Michigan market shares over a 10 year period.
Enrollment Market Share Report Page 19
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Enrollment Market Share Report Page 20
Livingston County
Demographics The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree. 2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
Livingston County Census % Population Age 25+ Livingston Enrollment in MPUs Population County w/college degree 6,000 200,000 LIVINGSTON 31.8% 5,000 150,000 MACOMB 21.5% 4,000 100,000 MONROE 17.1% 3,000 2,000 50,000 OAKLAND 41.6% ST. CLAIR 14.6% 1,000 0 WASHTENAW 50.2% 0 2000 2010 Fall 2002 Fall 2011 WAYNE 19.3%
Enrollment Market Share Report Page 21 Livingston County Market Share
Livingston County Public High Schools:
Three of the top five Livingston County public high schools have made significant gains in terms of enrollment since the 2002 school year, with Hartland High School and Fowlerville High School showing the largest gains relative to starting size and in absolute terms.
Livingston County public high schools by enrollment: Fall 2002 Fall 2011 City/Township Enrollment Enrollment % Change Howell High School Howell 2,355 2,702 14.7% Brighton High School Brighton 2,498 2,025 -18.9% Hartland High School Hartland 1,456 1,800 23.6% Pinckney High School Pinckney 1,608 1,471 -8.5% Fowlerville High School Fowlerville 670 890 32.8% Source: Center for Educational Performance and Information
Market Share– Top Four Enrollments vs. WSU
Livingston County FTIAC MPU Market Share 35%
30%
25% MSU 20% CMU
15% GVSU WMU 10% PercentEnrollment WSU 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 656 2011 Headcount 820 Largest market share gain from 2002 – 2011: Grand Valley State University 5.9% points Largest market share loss from 2002 – 2011: Eastern Michigan University -6.7% points
Enrollment Market Share Report Page 22 Livingston County Market Share
Livingston County Undergraduate (includes FTIAC) MPU Market Share 30%
25%
20% MSU EMU 15%
CMU
10% GVSU WSU 5%
0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 PercentEnrollment 2002 Headcount 3,456 2011 Headcount 4,668 Largest market share gain from 2002 – 2011: Grand Valley State University 4.1% points Largest market share loss from 2002 – 2011: Western Michigan University -3.6% points
MPU Graduate Market Share 25%
20%
MSU 15% UM-AA WSU 10%
CMU PercentEnrollment 5% UM-F
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 Headcount 647 2011 Headcount 690 Largest market share gain from 2002 – 2011: University of Michigan- Flint 3.7% points Largest market share loss from 2002 – 2011: Eastern Michigan University -5.2% points
Enrollment Market Share Report Page 23 Livingston County Market Share
Livingston County Total MPU Enrollment Market Share 30%
25%
20% MSU EMU 15% CMU 10% GVSU
PercentEnrollment WSU 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 4,103 2011 Headcount 5,358 Largest market share gain from 2002 – 2011: Grand Valley State University 3.8% points Largest market share loss from 2002 – 2011: Western Michigan University -2.7% points
Total MPU Enrollment Market Share Changes between Fall 2002 - Fall 2011 5% 3.8% 4%
3% 2.5% 2% 1.4% 0.9% 1% 0.4% 0.4% 0.1% 0.1% 0% -1% GVSU UM-F SVSU OU CMU NMU WSU FSU LSSU UM-D MTU EMU MSU UM-AA WMU -0.3% -0.4% -0.6% PercentEnrollment -2% -1.5% -1.6% -3% -2.5% -2.7% -4%
This chart reflects the change in Livingston County market share over a 10 year period.
Enrollment Market Share Report Page 24
Macomb County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
% Population Age 25+ Macomb County Census Population County w/college degree Macomb Enrollment in MPUs 24,000 850,000 LIVINGSTON 31.8% 22,000 MACOMB 21.5% 800,000 20,000 MONROE 17.1% 18,000 750,000 OAKLAND 41.6% 16,000 ST. CLAIR 14.6% 14,000 700,000 WASHTENAW 50.2% 2000 2010 Fall 2002 Fall 2011 WAYNE 19.3%
Enrollment Market Share Report Page 25 Macomb County Market Share
Macomb County Community College:
Enrollment at Macomb County Community College Fall 2002 22,142 Fall 2011 23,969 Change 8.3%
MPU Undergraduate (including FTIAC) vs. Macomb County Community College (MCCC) Enrollment
70%
60% MPU 50% 40% MCCC 30% 20%
PercentEnrollment 10% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: IPEDS
Macomb County Public High Schools:
Macomb County’s largest high schools posted huge gains over the study period. Chippewa Valley High School and Dakota High School displayed the greatest increases in both percentage terms and in headcounts, with both schools growing by more than 500 students.
Top five Macomb County public high schools by enrollment: Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Dakota High School Macomb Township 2,034 2,554 25.6% Chippewa Valley High School Clinton Township 1,846 2,428 31.5% Eisenhower High School Shelby Township 1,923 2,111 9.8% Adlai Stevenson High School Sterling Heights 1,718 2,024 17.8% Henry Ford II High School Sterling Heights 1,664 2,014 21.0% Source: Center for Educational Performance and Information
Enrollment Market Share Report Page 26 Macomb County Market Share
Market Share – Top Four Enrollments vs. WSU
Macomb County FTIAC Market Share
30%
25%
OU 20% MSU 15% WSU
10% CMU
PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 2,740 2011 Headcount 3,056 Largest market share gain from 2002 – 2011: Grand Valley State University 2.6% points Largest market share loss from 2002 – 2011: Western Michigan University -4.9% points
Macomb County Undergraduate (including FTIAC) Market Share
35%
30%
25% OU
20% WSU MSU 15% CMU 10% PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 Headacount 15,826 2011 Headcount 18,434
Largest market share gain from 2002 – 2011: Oakland University 3.1% points Largest market share loss from 2002 – 2011: Michigan State University -2.1% points
Enrollment Market Share Report Page 27 Macomb County Market Share
Macomb County MPU Graduate Market Share 45% 40%
35% 30% WSU 25% OU 20% MSU
15% CMU PercentEnrollment 10% SVSU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 3,419 2011 Headcount 3,575 Largest market share gain from 2001 – 2010: Oakland University 7.3% points Largest market share loss from 2001 – 2010: Wayne State University -5.7% points
Macomb County Total MPU Enrollment Market Share 30%
25%
20% OU WSU 15% MSU
10% CMU PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 Headcount 19,245 2011 Headcount 22,009
Largest market share gain from 2002 – 2011: Oakland University 3.9% points Largest market share loss from 2002 – 2011: Wayne State University -1.6% points
Enrollment Market Share Report Page 28 Macomb County Market Share
Total MPU Enrollment Market Share Change between Fall 2002 - Fall 2011 5% 3.9%
4% 3% 2.2% 2% 1% 0.6% 0.4% 0.0% 0.0% 0%
PercentEnrollment OU GVSU FSU UM-F UM-AA SVSU NMU LSSU UM-D CMU EMU MTU MSU WMU WSU -1% -0.1% -0.2% -0.3% -0.4% -0.5% -1.1% -2% -1.2% -1.5% -1.6%
This chart reflects the change in Macomb County market shares over a 10 year period.
Enrollment Market Share Report Page 29
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Enrollment Market Share Report Page 30
Monroe County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
Monroe County Census Population % Population Age 25+ Monroe Enrollment in MPUs 155,000 County w/college degree 2,100 150,000 LIVINGSTON 31.8% 2,000 MACOMB 21.5% 145,000 1,900 MONROE 17.1% 1,800 140,000 OAKLAND 41.6% 1,700 135,000 ST. CLAIR 14.6% 1,600 130,000 WASHTENAW 50.2% 1,500 2000 2010 WAYNE 19.3% Fall 2002 Fall 2011 Monroe County Enrollment in MPUs Enrollment Market Share Report Page 31 2,100 2,000 1,900 1,800 1,700 1,600 1,500 Fall 2000 Fall 2009
Monroe County Market Share
Monroe County Community College:
Enrollment at Monroe County Community College Fall 2002 3,828 Fall 2011 4,440 Change 16.0%
MPU Undergraduate (including FTIAC) vs. Monroe County Community College (MCCC) Enrollment 80%
70%
60% 50% 40% MPU 30% MCCC
PercentEnrollment 20% 10% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: www.MichiganCC.net
Monroe County Public High Schools:
Top five Monroe County public high schools by enrollment: Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Monroe High School Monroe 2,131 1,925 -9.7% Bedford Senior High School Temperance 1,827 1,588 -13.1% Milan High School Milan 741 917 23.8% Airport Senior High School Carleton 1,021 857 -16.1% Jefferson High School Monroe 897 707 -21.2% Source:Center for Educational Performance and Information
Enrollment Market Share Report Page 32 Monroe County Market Share
Market Share - Top Four Enrollments vs. WSU
Monroe County MPU FTIAC Market Share
30%
25%
CMU 20% MSU 15% EMU
10% UM-AA
PercentEnrollment WSU 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 282 2011 Headcount 278 Largest market share gain from 2002 – 2011: Saginaw Valley State University 5.0% points Largest market share loss from 2002 – 2011: Western Michigan University -5.6% points
Monroe County Undergraduate (including FTIAC) Market Share
40% 35%
30% EMU 25% MSU 20% CMU 15% UM-AA
PercentEnrollment 10% WSU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 1,639 2011 Headcount 1,689 Largest market share gain from 2002 – 2011: Saginaw Valley State University 1.9% points Largest market share loss from 2002 – 2011: Western Michigan University -3.8% points
Enrollment Market Share Report Page 33 Monroe County Market Share
Monroe County MPU Graduate Market Share
50% 45%
40% 35% EMU 30% WSU 25% MSU 20% UM-AA
15% PercentEnrollment 10% CMU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 271 2011 Headcount 345 Largest market share gain from 2002 – 2011: Michigan State University 4.8% points Largest market share loss from 2002 – 2011: Eastern Michigan University -6.3% points
Monroe County MPU Total Enrollment Market Share
40% 35%
30% EMU 25% MSU 20% CMU 15% UM-AA
PercentEnrollment 10% WSU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 1,910 2011 Headcount 2,034 Largest market share gain from 2002 – 2011: Wayne State University 1.8% points Largest market share loss from 2002 – 2011: Western Michigan University -3.6% points
Enrollment Market Share Report Page 34 Monroe County Market Share
Monroe County Total Enrollment Marketshare Changes between Fall 2002 - Fall 2011 3% 1.8% 1.8% 1.7% 1.7% 2% 1% 0.5% 0.5% 0.4% 0.2% 0.1% 0% -1% WSU CMU OU SVSU UM-F EMU GVSU LSSU FSU NMU MTU UM-D MSU UM-AA WMU -0.1% -0.3% -0.3% -2% -1.8% PercentEnrollment -3% -2.5% -4% -3.6%
This chart reflects the change in Monroe County market shares over a 10 year period.
Enrollment Market Share Report Page 35
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Enrollment Market Share Report Page 36
Oakland County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
Oakland Enrollment in MPUs Oakland County Census % Population Age 25+ County w/college degree Population 50,000 1,210,000 LIVINGSTON 31.8% 45,000 1,200,000 MACOMB 21.5% 40,000 1,190,000 MONROE 17.1% 1,180,000 OAKLAND 41.6% 35,000 ST. CLAIR 14.6% 1,170,000 30,000 WASHTENAW 50.2% 1,160,000 25,000 WAYNE 19.3% 2000 2010 Fall 2002 Fall 2011
Oakland County Census Population 1,210,000 Oakland Enrollment in MPUs 1,200,000Enrollment Market Share Report 50,000 Page 37 44,220 1,190,000 45,000 1,180,000 40,000 38,495 1,170,000 35,000 1,160,000 30,000 2000 2009 25,000 2009 population based on an estimate. Fall 2000 Fall 2009
Oakland County Market Share
Oakland County Community College:
Enrollment at Oakland County Community College Fall 2002 23,713 Fall 2011 29,262 Change 23.4%
MPU Undergraduate (including FTIAC) vs. Oakland County Community College (OCCC) Enrollment 70%
60%
50%
40% MPU 30% OCCC
20% PercentEnrollment 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: www.MichiganCC.net
Oakland County Public High Schools:
Top five Oakland County public high schools by enrollment: Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Lake Orion High School Lake Orion 2,067 2,537 22.7% Novi High School Novi 1,709 2,023 18.4% Troy High School Troy 1,964 1,943 -1.1% West Bloomfield High School West Bloomfield 1,926 1,880 -2.4% Clarkston High School Clarkston 2,398 1,876 -21.8% Source: Center for Educational Performance and Information
Enrollment Market Share Report Page 38 Oakland County Market Share
Market Share - Top Four Enrollments vs. WSU
Oakland County MPU FTIAC Market Share
30%
25%
MSU 20% UM-AA 15% OU
10% CMU
PercentEnrollment WSU 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 5,943 2011 Headcount 6,442 Largest market share gain from 2002 - 2011: Grand Valley State University 4.1% points Largest market share loss from 2002 - 2011: Western Michigan University -8.4% points
Oakland County MPU Undergraduate (including FTIAC) Market Share
25%
20% MSU 15% OU UM-AA 10%
WSU PercentEnrollment 5% CMU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 31,899 2011 Headcount 36,319 Largest market share gain from 2002 - 2011: Grand Valley State University 3.2% points Largest market share loss from 2002 - 2011: Western Michigan University -4.5% points
Enrollment Market Share Report Page 39 Oakland County Market Share
Oakland County MPU Graduate Market Share 40% 35%
30% WSU 25% OU 20% UM-AA 15% MSU
PercentEnrollment 10% CMU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 9,051 2011 Headcount 7,993 Largest market share gain from 2002 - 2011: Michigan State University 4.3% points Largest market share loss from 2002 - 2011: Wayne State University -4.0% points
Oakland County Total MPU Enrollment Market Share 25%
20% OU 15% MSU WSU 10%
UM-AA PercentEnrollment 5% CMU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 40,950 2011 Headcount 44,312 Largest market share gain from 2002 - 2011: Grand Valley State University 2.9% points Largest market share loss from 2002 - 2011: Western Michigan University -3.3% points
Enrollment Market Share Report Page 40 Oakland County Market Share
Oakland County Total Enrollment Marketshare Changes between Fall 2002 - Fall 2011 4% 2.9% 3%
1.9% 2% 0.5% 1% 0.5% 0.4% 0.3% 0.3% 0.2% 0% GVSU CMU OU UM-AA SVSU NMU UM-F FSU MSU LSSU MTU UM-D WSU EMU WMU -1% -0.1% -0.1% -0.3% -0.5% -1.2% PercentEnrollment -2% -1.5% -3% -4% -3.3%
This chart reflects the change in Oakland County market shares over a 10 year period.
Enrollment Market Share Report Page 41
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Enrollment Market Share Report Page 42
St. Clair County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
St Clair County Census Population % Population Age 25+ St Clair Enrollment in MPUs County w/college degree 170,000 3,500 LIVINGSTON 31.8%
MACOMB 21.5% 160,000 3,000 MONROE 17.1%
150,000 OAKLAND 41.6% 2,500 ST. CLAIR 14.6%
140,000 WASHTENAW 50.2% 2,000 2000 2010 WAYNE 19.3% Fall 2002 Fall 2011 St Clair County Census Population 170,000 St Clair Enrollment in MPUs Enrollment Market Share Report 3,200 Page 43 3,000 160,000 2,800 2,600 150,000 2,400 2,200 140,000 2000 2009 2,000 Fall 2000 Fall 2009 2009 population based on an estimate.
St. Clair County Market Share
St. Clair County Community College:
Enrollment at St. Clair County Community College Fall 2002 4,268 Fall 2010 4,590 Change 7.5%
MPU Undergraduate (including FTIAC) vs. St. Clair County Community College (SCCCC) Enrollment 70%
60%
50%
40% MPU 30% SCCCC
20% PercentEnrollment 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: IPEDS
St. Clair County Public High Schools:
Top five St. Clair County public high schools by enrollment: Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Pioneer High School Ann Arbor 2,596 1,906 -26.6% Saline High School Saline 1,653 1,802 9.0% Huron High School Ann Arbor 1,998 1,633 -18.3% Lincoln Senior High School Ypsilanti 1,204 1,429 18.7% Skyline High School Ann Arbor - 1,226 100.0% Source: Center for Educational Performance and Information
Enrollment Market Share Report Page 44 St. Clair County Market Share
Market Share – Top Four Enrollments vs. WSU
St Clair County MPU FTIAC Market Share
25%
20% CMU 15% MSU SVSU 10% OU
PercentEnrollment 5% WSU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 346 2011 Headcount 414 Largest market share gain from 2002 - 2011: Saginaw Valley State University 5.5% points Largest market share loss from 2002 - 2011: Michigan State University -3.5% points
St Clair County MPU Undergraduate (including FTIAC) Market Share
25%
20% CMU 15% MSU OU 10% SVSU
PercentEnrollment 5% WSU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 2,503 2011 Headcount 2,755 Largest market share gain from 2002 - 2011: Ferris State University 3.3% points Largest market share loss from 2002 - 2011: Central Michigan University -3.0% points
Enrollment Market Share Report Page 45 St. Clair County Market Share
St Clair County MPU Graduate Market Share
30%
25%
WSU 20% SVSU 15% CMU
10% MSU
PercentEnrollment OU 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 469 2011 Headcount 436 Largest market share gain from 2002 - 2011: University of Michigan - Flint 3.7% points Largest market share loss from 2002 - 2011: Central Michigan University -8.4% points
St Clair County Total MPU Enrollment Market Share
25%
20% CMU 15% MSU OU 10% WSU
PercentEnrollment 5% SVSU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 2,972 2011 Headcount 3,191 Largest market share gain from 2002 - 2011: Ferris State University 3.2% points Largest market share loss from 2002 - 2011: Central Michigan University -3.7% points
Enrollment Market Share Report Page 46 St. Clair County Market Share
St Clair County Total MPU Enrollment Market Share Change between Fall 2002 - Fall 2011
4% 3.2% 2.7% 1.8% 2% 1.4% 0.8% 0.5% 0.2% 0.1% 0.1% 0.0% 0% FSU GVSU OU UM-F SVSU NMU UM-AA UM-D LSSU WSU MTU WMU EMU MSU CMU -2% -1.1% -1.7% -1.7% -2.6% -4% PercentEnrollment -3.7% -6%
This chart reflects the change in St. Clair County market shares over a 10 year period.
Enrollment Market Share Report Page 47
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Enrollment Market Share Report Page 48
Washtenaw County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
Washtenaw County Census % Population Age 25+ Washtenaw Enrollment in MPUs Population County w/college degree 14,000 400,000 LIVINGSTON 31.8% 12,000 350,000 MACOMB 21.5% 10,000 300,000 MONROE 17.1% 8,000 250,000 OAKLAND 41.6% 6,000 ST. CLAIR 14.6% 200,000 4,000 WASHTENAW 50.2% 150,000 2,000 2000 2010 WAYNE 19.3% Fall 2002 Fall 2011
Washtenaw County Census Population 400,000 Washtenaw Enrollment in MPUs 14,000 350,000 12,000 300,000Enrollment Market Share Report 10,000 Page 49 250,000 8,000 200,000 6,000 150,000 4,000 2000 2009 2,000 Fall 2000 Fall 2009 2009 population based on an estimate.
Washtenaw County Market Share
Washtenaw Community College:
Enrollment at Washtenaw County Community College Fall 2002 11,985 Fall 2011 12,932 Change 7.9%
MPU Undergraduate (including FTIAC) vs. Washtenaw County Community College (WCCC) Enrollment 70%
60%
50%
40% MPU 30% WCCC
20% PercentEnrollment 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: www.MichiganCC.net
Washtenaw Public High Schools:
Top five Washtenaw County public high schools by enrollment:
Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Pioneer High School Ann Arbor 2,596 1,906 -26.6% Saline High School Saline 1,653 1,802 9.0% Huron High School Ann Arbor 1,998 1,633 -18.3% Lincoln Senior High School Ypsilanti 1,204 1,429 18.7% Skyline High School Ann Arbor - 1,226 100.0% Source: Center for Educational Performance and Information
*Opened in fall 2008.
Enrollment Market Share Report Page 50 Washtenaw County Market Share
Market Share – Top Four Enrollments vs. WSU
Washtenaw FTIAC Market Share
40% 35%
30% UM-AA 25% EMU 20% MSU 15% WMU
PercentEnrollment 10% WSU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 1,328 2011 Headcount 1,283 Largest market share gain from 2002 – 2011: University of Michigan-AA 6.4% points Largest market share loss from 2002 – 2011: Eastern Michigan University -13.0% points
Washtenaw Undergraduate (including FTIAC) Market Share
60%
50%
EMU 40% UM-AA 30% MSU
20% WMU
PercentEnrollment WSU 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 7,565 2011 Headcount 9,135 Largest market share gain from 2002 - 2011: Grand Valley State University 1.8% points Largest market share loss from 2002 - 2011: Michigan State University -1.9% points
Enrollment Market Share Report Page 51 Washtenaw County Market Share
Washtenaw Graduate Market Share 70%
60%
50% EMU 40% UM-AA
30% WSU
20% MSU PercentEnrollment UM-D 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 4,559 2011 Headcount 3,055 Largest market share gain from 2002 - 2011: Eastern Michigan University 5.7% points Largest market share loss from 2002 - 2011: University of Michigan –AA -16.5% points
Washtenaw Total MPU Enrollment Market Share 50% 45%
40% 35% EMU 30% UM-AA 25% MSU 20%
15% WSU PercentEnrollment 10% WMU 5% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 12,124 2011 Headcount 12,190 Largest market share gain from 2002 – 2011: Eastern Michigan University 2.0% points Largest market share loss from 2002 – 2011: University of Michigan-AA -7.7% points
Note: The above graphs reflect a change in reporting by the University of Michigan – Ann Arbor of their medical students.
Enrollment Market Share Report Page 52 Washtenaw County Market Share
Total MPU Enrollment Market Share Change between Fall 2002 - Fall 2011
4% 2.0% 1.8% 2% 0.9% 0.7% 0.6% 0.4% 0.4% 0.4% 0.3% 0.3% 0.2% 0.0% 0.0% 0% EMU GVSU MSU CMU UM-F FSU OU UM-D SVSU WSU NMU MTU LSSU WMU UM-AA -2% -0.2% -4% -6%
PercentEnrollment -8% -7.7% -10%
This chart reflects the change in Washtenaw County market shares over a 10 year period.
Note: This graph reflects a change in reporting by the University of Michigan – Ann Arbor of their medical students.
Enrollment Market Share Report Page 53
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Enrollment Market Share Report Page 54
Wayne County
Demographics
The demographics present us with contextual information for the analysis that follows this page. Included in demographics are the total county population and the percent of the population over the age 25 who have a college degree.
2010 U.S. Census Bureau Population by County 2,000,000 1,500,000 1,000,000 500,000 0
Wayne County Census Population % Population Age 25+ County w/college degree Wayne Enrollment in MPUs 2,650,000 52,000 LIVINGSTON 31.8% 2,150,000 42,000 MACOMB 21.5% 1,650,000 32,000 MONROE 17.1% 1,150,000 OAKLAND 41.6% 22,000
650,000 ST. CLAIR 14.6% 12,000
150,000 WASHTENAW 50.2% 2,000 2000 2010 Fall 2002 Fall 2011 WAYNE 19.3%
Wayne Enrollment in MPUs 52,000 Enrollment Market Share Report Page 55 42,000 32,000 22,000 12,000 2,000 Fall 2000 Fall 2009
Wayne County Market Share
Wayne County Community Colleges:
Enrollment at community colleges in Wayne County Fall 2002 31,819 Fall 2011 50,860 Change 59.8%
MPU Undergraduate (including FTIAC) vs. Wayne County Community Colleges (WCCC) Enrollment 70%
60%
50%
40% MPU 30% WCCC
20% PercentEnrollment 10%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: IPEDS *Includes Wayne County Community Colleges, Schoolcraft College, and Henry Ford Community College
Wayne County Public High Schools:
Top five Wayne County public high schools by enrollment: Fall 2002 Fall 2011 High School City/Township Enrollment Enrollment % Change Fordson High School Dearborn 2,133 2,403 12.7% Northville High School Northville 1,741 2,203 26.5% Cass Technical High School Detroit 2,380 2,191 -7.9% Canton High School Canton 2,245 2,070 -7.8% Plymouth High School* Canton 433 2,063 376.4% Source: Center for Educational Performance and Information *Opened in fall 2002.
Enrollment Market Share Report Page 56 Wayne County Market Share
Market Share – Top Four Enrollments vs. WSU
Wayne County MPU FTIAC Market Share
35%
30%
25% WSU
20% MSU EMU 15% UM-D 10% PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 Headcount 6,218 2011 Headcount 6,226 Largest market share gain from 2002 - 2011: Saginaw Valley State University 2.7 % points Largest market share loss from 2002 - 2011: Eastern Michigan University -4.8% points
Wayne County Undergraduate (including FTIAC) Market Share
35%
30%
25% WSU
20% EMU UM-D 15% MSU 10% PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 36,110 2011 Headcount 37,305 Largest market share gain from 2002 - 2011: Grand Valley State University 1.6% points Largest market share loss from 2002 - 2011: Eastern Michigan University -2.3% points
Enrollment Market Share Report Page 57 Wayne County Market Share
Wayne County MPU Graduate Market Share 60%
50%
40% WSU EMU 30% UM-D
20% UM-AA PercentEnrollment 10% MSU
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 8,937 2011 Headcount 7,585 Largest market share gain from 2002 - 2011: Michigan State University 3.5% points Largest market share loss from 2002 - 2011: Wayne State University -5.9% points
Wayne County Total MPU Enrollment Market Share 35%
30%
25% WSU 20% EMU 15% UM-D
10% MSU PercentEnrollment UM-AA 5%
0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 Headcount 45,047 2011 Headcount 44,890 Largest market share gain from 2002 - 2011: Grand Valley State University 1.6% points Largest market share loss from 2002 - 2011: Western Michigan University -1.8% points
Enrollment Market Share Report Page 58 Wayne County Market Share
Wayne County Total Enrollment Market Share Change between Fall 2002 - Fall 2011 2% 1.6%
1.0% 1.0% 0.8% 1% 0.6% 0.3% 0.2% 0.0% 0% GVSU SVSU OU UM-D CMU UM-F NMU LSSU MTU FSU UM-AA MSU WSU EMU WMU -0.1% -0.2% -0.5% -0.5% -1% PercentEnrollment -0.9%
-1.6% -2% -1.8%
This chart reflects the change in Wayne County market shares over a 10 year period.
Enrollment Market Share Report Page 59
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Enrollment Market Share Report Page 60
MPU Enrollment Comparison
MPU enrollment comparison of 7 county area: Livingston, Macomb, Monroe, Oakland, St. Clair, Washtenaw and Wayne Counties, Fall 2002 to Fall 2011.
The following section shows how the counties rank in enrollments at the MPUs. Wayne, Oakland, and Macomb dominate the enrollments as they are the most populous counties of Southeastern Michigan. The charts provide information to compare the seven county totals of undergraduate, graduate, and total enrollments.
Enrollment Market Share Report Page 61 MPU Enrollment Comparison
FTIAC Enrollment Comparison Seven County Area 8,000
7,000
6,000 LIVINGSTON MACOMB 5,000 MONROE 4,000 OAKLAND
Enrollment 3,000 ST. CLAIR 2,000 WASHTENAW
1,000 WAYNE
0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Undergraduate (including FTIAC) Enrollment Comparison Seven County Area 40,000 35,000 LIVINGSTON 30,000 MACOMB 25,000 MONROE 20,000 OAKLAND
Enrollment 15,000 ST. CLAIR 10,000 WASHTENAW 5,000 WAYNE 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Enrollment Market Share Report Page 62 MPU Enrollment Comparison
Graduate Enrollment Comparison Seven County Area 10,000 9,000 8,000 LIVINGSTON
7,000 MACOMB 6,000 MONROE 5,000 OAKLAND 4,000 Enrollments 3,000 ST. CLAIR 2,000 WASHTENAW 1,000 WAYNE 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Total Enrollment Comparison Seven County Area 50,000 45,000 40,000 LIVINGSTON
35,000 MACOMB
30,000 MONROE 25,000 OAKLAND
Axis Title Axis 20,000 15,000 ST. CLAIR 10,000 WASHTENAW 5,000 WAYNE 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Enrollment Market Share Report Page 63
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Enrollment Market Share Report Page 64 Appendix
Appendix – Data Tables
The data appendix is a useful tool that can be used to find enrollment figures and market shares. The first section shows the market shares of Wayne State, the top four MPUs (in addition to Wayne State) in terms of Fall 2010 market share by county for FTIACs, undergraduates, graduates, and total enrollments. The tables also display what percent of the market is covered by the remaining MPUs. Total enrollment counts by county are also included in that section. The next section summarizes the last column of each table in the first section, offering a historical view of MPU resident headcount by student level and county . In the final section are the actual annual and cumulative enrollment growth rates by student type and county. The base year used for the cumulative growth rates is 2001.
Enrollment Market Share Report Page 65 Appendix
Livingston County FTIAC Market share
All Total Year CMU GVSU MSU WMU WSU Others Headcount 2002 16.6% 7.9% 24.5% 15.1% 0.6% 35.2% 636 2003 14.4% 11.0% 23.5% 14.4% 0.5% 36.1% 661 2004 16.1% 10.8% 28.4% 8.1% 0.5% 36.2% 656 2005 17.3% 12.6% 29.8% 8.2% 1.2% 30.8% 728 2006 15.3% 14.7% 24.4% 10.4% 0.6% 34.7% 818 2007 14.0% 10.1% 24.1% 10.4% 1.3% 40.0% 838 2008 16.1% 12.6% 27.3% 5.3% 0.4% 38.4% 714 2009 12.3% 15.0% 25.1% 7.4% 1.2% 39.0% 750 2010 19.0% 12.7% 24.4% 8.2% 1.5% 34.2% 741 2011 15.6% 13.8% 25.4% 8.9% 1.3% 35.0% 820
Livingston County Undergraduate Market share
All Total Year CMU EMU GVSU MSU WSU Others Headcount 2002 12.7% 21.8% 6.6% 24.8% 1.1% 33.0% 3,456 2003 12.0% 22.6% 7.2% 24.4% 1.4% 32.5% 3,642 2004 12.7% 21.7% 7.8% 25.5% 1.2% 31.0% 3,809 2005 13.4% 20.4% 8.7% 26.0% 1.2% 30.3% 3,989 2006 13.3% 18.5% 10.1% 26.3% 1.3% 30.5% 3,951 2007 13.4% 20.2% 9.9% 25.5% 1.4% 29.6% 4,121 2008 12.9% 21.5% 10.5% 24.7% 1.3% 29.1% 4,366 2009 12.4% 21.4% 10.8% 23.7% 1.4% 20.3% 4,406 2010 13.1% 22.3% 10.3% 23.0% 1.6% 29.8% 4,528 2011 12.9% 21.3% 10.7% 23.0% 1.8% 30.3% 4,668
Enrollment Market Share Report Page 66 Appendix
Livingston County Graduate Market share
All Total Year EMU MSU UM-AA UM-F WSU Others Headcount 2002 32.8% 22.9% 13.8% 1.7% 11.9% 17.0% 647 2003 29.6% 21.0% 16.4% 1.6% 12.6% 18.8% 628 2004 31.2% 18.9% 16.5% 1.0% 13.0% 19.5% 625 2005 31.4% 17.5% 17.0% 2.1% 13.9% 18.1% 657 2006 26.6% 19.4% 16.8% 3.2% 15.2% 18.9% 625 2007 25.7% 19.6% 16.0% 4.1% 15.0% 19.6% 658 2008 27.7% 22.2% 14.1% 4.5% 13.1% 18.4% 640 2009 26.8% 22.9% 14.1% 5.3% 11.8% 19.0% 694 2010 31.0% 20.9% 13.4% 5.5% 10.7% 18.5% 707 2011 27.5% 22.6% 13.5% 5.4% 10.4% 20.6% 690
Livingston County Total Market share
All Total Year CMU EMU GVSU MSU WSU Others Headcount 2002 11.5% 23.5% 5.8% 24.5% 2.8% 31.8% 4,103 2003 11.0% 23.6% 6.4% 23.9% 3.0% 32.0% 4,270 2004 11.8% 23.0% 7.0% 24.6% 2.9% 30.6% 4,434 2005 12.6% 21.9% 7.7% 24.8% 3.0% 30.0% 4,646 2006 12.4% 19.6% 8.9% 25.4% 3.2% 30.5% 4,576 2007 12.5% 21.0% 8.8% 24.7% 3.3% 29.7% 4,793 2008 11.9% 22.3% 9.4% 24.4% 2.8% 29.2% 5,006 2009 11.4% 22.2% 9.6% 23.6% 2.8% 20.4% 5,100 2010 11.9% 23.4% 9.4% 22.7% 2.8% 29.8% 5,235 2011 11.9% 22.1% 9.6% 22.9% 2.9% 30.6% 5,358
Enrollment Market Share Report Page 67 Appendix
Macomb County FTIAC Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 12.2% 17.4% 21.3% 7.0% 14.6% 24.0% 2,740 2003 12.2% 18.2% 22.7% 6.9% 16.2% 22.6% 2,845 2004 13.0% 17.7% 22.5% 8.2% 14.6% 23.9% 2,690 2005 10.5% 17.6% 24.2% 7.4% 13.8% 24.2% 2,954 2006 10.9% 17.7% 25.1% 7.3% 15.0% 23.6% 2,870 2007 10.6% 16.8% 24.6% 7.6% 14.5% 27.2% 3,138 2008 11.6% 15.5% 23.2% 7.1% 13.8% 27.8% 3,223 2009 10.6% 15.7% 26.6% 7.3% 15.8% 26.0% 3,036 2010 13.3% 16.2% 23.6% 6.5% 13.8% 26.6% 3,063 2011 10.8% 16.6% 23.5% 6.8% 15.8% 26.5% 3,056
Macomb County Undergraduate Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 11.2% 15.1% 25.5% 5.2% 21.2% 21.9% 15,826 2003 11.0% 15.0% 25.8% 5.3% 21.5% 21.5% 15,998 2004 11.2% 14.6% 26.1% 5.6% 21.6% 20.9% 16,063 2005 10.9% 14.5% 26.0% 5.6% 21.4% 21.7% 16,310 2006 10.7% 14.6% 26.4% 5.6% 21.7% 21.0% 16,272 2007 10.3% 14.0% 27.3% 5.7% 21.6% 21.1% 16,777 2008 10.4% 13.8% 27.8% 5.7% 20.4% 21.9% 17,209 2009 10.0% 13.4% 28.8% 5.7% 20.5% 21.5% 17,750 2010 10.8% 12.9% 28.6% 5.5% 20.3% 21.9% 18,100 2011 10.8% 12.9% 28.6% 5.1% 20.7% 21.8% 18,434
Enrollment Market Share Report Page 68 Appendix
Macomb County Graduate Market share
All Total Year CMU MSU OU SVSU WSU Others Headcount 2002 8.6% 7.7% 16.9% 12.7% 39.2% 14.9% 3,419 2003 7.5% 8.0% 19.6% 11.5% 38.1% 15.4% 3,477 2004 7.2% 7.2% 21.2% 11.1% 38.3% 15.0% 3,590 2005 6.3% 7.7% 23.1% 10.2% 37.4% 15.3% 3,643 2006 6.3% 8.1% 24.0% 9.9% 36.8% 14.8% 3,664 2007 7.1% 7.6% 23.8% 10.1% 36.6% 14.7% 3,754 2008 7.9% 7.7% 24.8% 9.3% 35.0% 15.4% 3,621 2009 7.9% 7.8% 24.1% 9.1% 34.7% 16.4% 3,629 2010 7.5% 9.2% 24.5% 9.3% 33.4% 16.1% 3,527 2011 8.1% 10.3% 24.2% 8.0% 33.5% 15.9% 3,575
Macomb County Total Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 10.8% 13.7% 23.9% 5.2% 24.4% 21.9% 19,245 2003 10.4% 13.7% 24.7% 5.3% 24.5% 21.4% 19,475 2004 10.5% 13.2% 25.2% 5.7% 24.6% 20.7% 19,653 2005 10.0% 13.3% 25.4% 5.8% 24.3% 21.1% 19,953 2006 9.9% 13.4% 25.9% 5.7% 24.5% 20.5% 19,936 2007 9.7% 12.8% 26.6% 5.8% 24.3% 20.8% 20,575 2008 10.0% 12.7% 27.3% 5.8% 22.9% 21.2% 20,830 2009 9.7% 12.4% 28.0% 5.8% 22.9% 21.1% 21,379 2010 10.3% 12.3% 27.9% 5.5% 22.4% 21.6% 21,627 2011 10.4% 12.5% 27.9% 5.3% 22.8% 21.1% 22,009
Enrollment Market Share Report Page 69 Appendix
Monroe County FTIAC Market share
All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2002 13.1% 18.8% 19.9% 13.8% 2.1% 33.0% 282 2003 8.4% 24.0% 17.2% 15.5% 4.7% 36.5% 296 2004 10.7% 22.4% 17.7% 15.7% 5.4% 35.8% 299 2005 10.9% 21.2% 18.9% 15.9% 3.6% 36.1% 302 2006 11.2% 14.3% 26.7% 14.0% 1.9% 39.1% 258 2007 11.3% 18.2% 20.5% 11.6% 2.7% 37.3% 292 2008 15.5% 18.6% 17.4% 7.6% 3.8% 36.7% 264 2009 11.5% 22.6% 19.8% 9.0% 3.5% 33.7% 288 2010 12.6% 15.4% 16.2% 15.0% 4.7% 36.1% 253 2011 16.9% 14.4% 16.2% 11.9% 4.0% 36.7% 278
Monroe County Undergraduate Market share
All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2002 9.1% 32.4% 17.1% 11.1% 3.5% 26.7% 1,639 2003 8.0% 34.0% 15.0% 12.0% 4.2% 26.7% 1,721 2004 8.0% 35.9% 14.0% 12.9% 4.7% 24.6% 1,782 2005 7.8% 34.6% 15.4% 12.8% 5.1% 24.3% 1,810 2006 8.1% 32.3% 17.2% 12.9% 4.4% 25.1% 1,712 2007 8.2% 32.9% 16.9% 11.5% 4.1% 26.5% 1,776 2008 10.4% 31.2% 16.9% 9.9% 4.3% 27.3% 1,688 2009 10.5% 33.8% 16.5% 8.4% 4.1% 26.7% 1,696 2010 10.7% 34.1% 15.6% 8.3% 4.7% 26.6% 1,678 2011 11.0% 33.9% 14.3% 8.6% 5.2% 27.0% 1,689
Enrollment Market Share Report Page 70 Appendix
Monroe County Graduate Market share
All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2002 4.1% 44.3% 8.9% 12.2% 17.7% 12.9% 271 2003 4.6% 40.6% 9.2% 12.4% 17.3% 15.9% 283 2004 4.8% 38.2% 10.1% 13.4% 19.7% 13.7% 335 2005 2.9% 46.1% 6.1% 13.6% 17.4% 13.9% 345 2006 4.8% 36.3% 10.7% 12.5% 18.7% 17.0% 289 2007 3.4% 39.3% 10.1% 8.9% 20.9% 17.5% 326 2008 5.6% 38.4% 10.9% 12.3% 17.0% 15.8% 341 2009 3.5% 41.4% 13.5% 10.0% 17.3% 14.3% 370 2010 4.3% 42.2% 14.3% 9.0% 16.1% 14.0% 322 2011 5.8% 38.0% 13.6% 9.3% 18.0% 15.3% 345
Monroe County Total Market share
All Total Year CMU EMU MSU UM-AA WSU Others Headcount 2002 8.4% 34.1% 16.0% 11.3% 5.5% 24.8% 1,910 2003 7.5% 34.9% 14.2% 12.0% 6.1% 25.2% 2,004 2004 7.5% 36.3% 13.4% 12.9% 7.0% 22.9% 2,117 2005 7.1% 36.4% 13.9% 12.9% 7.1% 22.6% 2,155 2006 7.6% 32.9% 16.2% 12.8% 6.5% 23.9% 2,001 2007 7.5% 33.9% 15.8% 11.1% 6.7% 25.1% 2,102 2008 9.6% 32.4% 15.9% 10.3% 6.9% 24.9% 2,029 2009 9.2% 35.2% 16.0% 8.7% 6.5% 24.4% 2,066 2010 9.7% 35.4% 15.4% 8.5% 6.6% 24.4% 2,000 2011 10.1% 34.6% 14.2% 8.8% 7.3% 25.0% 2,034
Enrollment Market Share Report Page 71 Appendix
Oakland County FTIAC Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 7.6% 23.6% 14.2% 16.2% 5.9% 32.5% 5,943 2003 7.9% 22.4% 14.3% 18.0% 7.3% 30.1% 6,227 2004 9.2% 24.7% 13.6% 17.2% 8.1% 27.3% 6,286 2005 9.0% 24.0% 14.8% 18.2% 7.7% 26.2% 6,367 2006 10.0% 25.0% 15.4% 16.8% 7.8% 25.1% 6,308 2007 10.1% 22.9% 14.8% 16.9% 8.8% 26.6% 6,647 2008 11.1% 22.2% 15.2% 16.5% 7.1% 27.9% 6,823 2009 10.9% 21.3% 15.5% 17.5% 7.9% 26.8% 6,540 2010 11.2% 22.1% 14.3% 19.0% 6.6% 26.8% 6,618 2011 10.0% 23.1% 15.5% 18.3% 6.6% 26.6% 6,442
Oakland County Undergraduate Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 7.4% 20.8% 18.9% 13.9% 10.6% 28.3% 31,899 2003 7.5% 20.3% 18.7% 13.9% 11.1% 28.5% 32,749 2004 8.1% 20.5% 18.2% 13.9% 11.7% 27.7% 33,352 2005 8.6% 20.6% 18.7% 14.1% 11.7% 26.2% 33,575 2006 8.9% 21.0% 18.9% 14.2% 12.0% 25.0% 33,841 2007 8.9% 21.0% 19.1% 14.0% 12.0% 25.0% 34,572 2008 9.5% 20.9% 19.2% 13.8% 11.3% 25.3% 35,137 2009 9.6% 20.3% 19.8% 13.6% 11.4% 25.2% 35,773 2010 9.8% 19.7% 19.8% 14.0% 11.2% 25.6% 36,311 2011 9.6% 19.2% 20.1% 14.1% 11.3% 25.7% 36,319
Enrollment Market Share Report Page 72 Appendix
Oakland County Graduate Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 6.1% 9.3% 22.1% 11.9% 35.1% 15.5% 9,051 2003 6.4% 8.9% 22.2% 12.3% 35.1% 15.1% 9,124 2004 6.2% 9.2% 20.6% 13.7% 35.6% 14.6% 8,931 2005 6.0% 9.3% 20.2% 13.9% 35.1% 15.6% 8,733 2006 6.2% 9.8% 21.0% 13.6% 34.9% 14.5% 8,498 2007 6.7% 9.7% 21.7% 12.3% 34.1% 15.5% 8,516 2008 6.6% 11.0% 20.8% 12.7% 33.9% 15.0% 8,265 2009 6.3% 11.5% 19.7% 12.8% 34.5% 15.3% 8,447 2010 5.9% 12.6% 19.4% 13.1% 33.7% 15.3% 8,274 2011 6.2% 13.5% 20.0% 13.4% 31.1% 15.8% 7,993
Oakland County Total Market share
All Total Year CMU MSU OU UM-AA WSU Others Headcount 2002 7.2% 18.2% 19.6% 13.5% 16.1% 25.5% 40,950 2003 7.3% 17.8% 19.5% 13.5% 16.3% 25.5% 41,873 2004 7.7% 18.1% 18.7% 13.9% 16.7% 24.9% 42,283 2005 8.1% 18.3% 19.0% 14.1% 16.5% 24.0% 42,308 2006 8.3% 18.8% 19.3% 14.1% 16.6% 22.9% 42,339 2007 8.5% 18.8% 19.6% 13.7% 16.4% 23.1% 43,088 2008 8.9% 19.0% 19.5% 13.6% 15.6% 23.3% 43,402 2009 9.0% 18.7% 19.8% 13.5% 15.8% 23.3% 44,220 2010 9.0% 18.4% 19.7% 13.8% 15.4% 23.7% 44,585 2011 9.0% 18.2% 20.1% 13.9% 14.9% 23.9% 44,312
Enrollment Market Share Report Page 73 Appendix
St. Clair County FTIAC Market share
All Total Year CMU MSU OU SVSU WSU Others Headcount 2002 18.2% 17.1% 7.5% 6.4% 3.2% 43.6% 346 2003 17.1% 20.3% 9.6% 5.3% 4.5% 44.3% 375 2004 19.4% 19.1% 10.5% 6.3% 6.3% 39.5% 382 2005 18.9% 15.8% 9.4% 8.6% 6.1% 49.2% 360 2006 17.5% 15.3% 9.9% 9.9% 4.8% 44.6% 354 2007 15.0% 13.9% 7.5% 8.9% 5.3% 47.6% 361 2008 10.6% 17.1% 10.6% 9.4% 3.5% 48.8% 404 2009 16.5% 14.3% 13.3% 9.8% 4.5% 52.6% 399 2010 19.4% 14.4% 8.2% 9.4% 5.7% 42.7% 403 2011 14.7% 13.5% 11.6% 11.8% 2.4% 45.9% 414
St. Clair County Undergraduate Market share
All Total Year CMU MSU OU SVSU WSU Others Headcount 2002 19.4% 15.4% 9.5% 7.2% 8.2% 42.5% 2,503 2003 18.5% 15.2% 10.2% 7.8% 8.9% 42.2% 2,486 2004 18.2% 15.2% 10.3% 8.3% 9.1% 42.0% 2,536 2005 18.8% 15.1% 11.4% 9.6% 9.9% 38.6% 2,471 2006 17.0% 14.1% 10.9% 9.0% 9.5% 43.0% 2,661 2007 16.5% 13.9% 10.6% 8.5% 9.1% 43.9% 2,568 2008 14.5% 13.9% 11.4% 9.2% 8.1% 44.6% 2,626 2009 16.1% 13.6% 12.5% 9.4% 7.8% 41.3% 2,518 2010 16.2% 13.1% 11.1% 8.2% 8.4% 42.7% 2,699 2011 16.4% 12.6% 11.5% 8.4% 8.3% 42.8% 2,755
Enrollment Market Share Report Page 74 Appendix
St. Clair County Graduate Market share
All Total Year CMU MSU OU SVSU WSU Others Headcount 2002 19.8% 12.8% 10.4% 17.7% 20.0% 19.2% 469 2003 18.4% 12.0% 11.8% 18.4% 19.8% 19.6% 510 2004 13.8% 8.7% 14.6% 19.4% 20.7% 22.7% 458 2005 14.8% 10.6% 16.1% 22.6% 18.4% 17.5% 473 2006 20.3% 8.2% 13.2% 23.1% 14.5% 20.8% 477 2007 20.1% 7.9% 12.0% 20.8% 19.2% 19.9% 442 2008 19.5% 9.2% 11.6% 20.4% 24.2% 15.0% 466 2009 18.0% 11.5% 10.1% 19.4% 20.7% 20.3% 444 2010 14.0% 9.3% 10.6% 17.3% 22.0% 26.8% 463 2011 11.5% 11.2% 10.6% 17.2% 21.1% 28.4% 436
St. Clair County Total Market share
All Total Year CMU MSU OU SVSU WSU Others Headcount 2002 19.5% 15.0% 9.6% 8.8% 10.0% 37.1% 2,972 2003 18.5% 14.7% 10.5% 9.6% 10.8% 35.9% 2,996 2004 17.5% 14.2% 11.0% 10.0% 10.9% 36.4% 2,994 2005 18.1% 14.4% 12.2% 11.7% 11.2% 32.4% 2,944 2006 17.5% 13.2% 11.3% 11.1% 10.3% 36.6% 3,138 2007 17.0% 12.9% 10.8% 10.2% 10.5% 38.6% 3,026 2008 15.2% 13.2% 11.4% 10.9% 10.6% 38.7% 3,092 2009 16.4% 13.3% 12.2% 10.9% 9.7% 37.6% 2,962 2010 15.8% 12.5% 11.0% 9.6% 10.4% 40.7% 3,162 2011 15.8% 12.4% 11.4% 9.6% 10.0% 40.8% 3,191
Enrollment Market Share Report Page 75 Appendix
Washtenaw County FTIAC Market share
All Total Year EMU MSU UM-AA CMU WSU Others Headcount 2002 34.9% 17.7% 22.5% 5.2% 0.7% 19.1% 1,328 2003 30.2% 14.2% 26.7% 4.9% 1.3% 22.7% 1,250 2004 26.6% 17.6% 26.8% 5.7% 1.3% 22.0% 1,166 2005 24.3% 18.7% 26.6% 5.0% 1.3% 24.1% 1,201 2006 19.7% 17.5% 28.7% 4.9% 1.6% 27.6% 1,271 2007 24.7% 18.1% 27.6% 4.5% 1.5% 23.6% 1,241 2008 24.7% 15.8% 28.6% 5.1% 1.6% 24.2% 1,281 2009 23.7% 15.5% 32.6% 4.6% 2.8% 20.8% 1,313 2010 22.6% 16.4% 30.1% 7.4% 1.8% 21.7% 1,356 2011 21.9% 15.5% 28.9% 9.4% 1.7% 22.5% 1,283
Washtenaw County Undergraduate Market share
All Total Year EMU MSU UM-AA WMU WSU Others Headcount 2002 46.8% 13.0% 22.4% 6.0% 1.5% 10.3% 7,565 2003 50.6% 11.4% 20.6% 5.6% 1.7% 10.0% 8,528 2004 46.2% 12.3% 22.3% 6.0% 2.0% 11.2% 8,357 2005 44.6% 12.7% 23.6% 5.4% 1.8% 11.9% 8,292 2006 39.7% 13.1% 25.0% 6.5% 2.3% 13.4% 7,912 2007 42.4% 12.8% 22.8% 6.5% 2.1% 13.4% 8,210 2008 42.6% 12.5% 22.8% 6.5% 1.9% 13.7% 8,268 2009 44.3% 12.2% 22.7% 5.7% 2.3% 12.9% 8,812 2010 45.3% 11.7% 22.2% 5.1% 2.2% 13.5% 9,006 2011 45.0% 11.1% 22.2% 5.0% 2.1% 14.2% 9,135
Enrollment Market Share Report Page 76 Appendix
Washtenaw County Graduate Market share
All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2002 31.3% 3.6% 51.0% 2.2% 8.6% 3.2% 4,559 2003 28.4% 3.8% 52.1% 3.0% 9.5% 3.2% 4,215 2004 27.5% 3.8% 54.2% 2.8% 8.6% 3.1% 4,561 2005 25.4% 4.7% 55.6% 2.6% 9.1% 2.6% 4,374 2006 23.1% 5.2% 57.8% 2.0% 8.8% 3.1% 4,197 2007 26.7% 5.7% 52.8% 1.8% 9.6% 3.4% 4,110 2008 26.5% 6.3% 52.8% 1.7% 9.4% 3.3% 4,082 2009 29.2% 5.8% 51.1% 1.3% 8.7% 3.8% 4,226 2010 37.9% 7.9% 34.9% 2.1% 11.9% 5.3% 3,104 2011 37.0% 8.1% 34.5% 2.2% 11.4% 6.8% 3,055
Washtenaw County Total Market share
All Total Year EMU MSU UM-AA WMU WSU Others Headcount 2002 41.0% 9.5% 33.1% 4.2% 4.2% 8.0% 12,124 2003 43.2% 8.9% 31.0% 4.1% 4.3% 8.4% 12,743 2004 39.6% 9.3% 33.6% 4.2% 4.3% 9.1% 12,918 2005 38.0% 9.9% 34.7% 3.6% 4.3% 9.5% 12,666 2006 33.9% 10.4% 36.4% 4.4% 4.6% 10.4% 12,109 2007 37.2% 10.4% 32.8% 4.5% 4.6% 10.5% 12,320 2008 37.3% 10.5% 32.7% 4.5% 4.4% 10.7% 12,350 2009 39.4% 10.1% 31.9% 4.0% 4.4% 10.2% 13,038 2010 43.4% 10.7% 25.4% 4.0% 4.7% 11.8% 12,110 2011 43.0% 10.4% 25.5% 4.0% 4.5% 12.6% 12,190
Enrollment Market Share Report Page 77 Appendix
Wayne County FTIAC Market share
All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2002 17.8% 14.8% 9.6% 9.8% 21.5% 26.5% 6,218 2003 15.7% 13.7% 7.8% 8.8% 26.3% 27.8% 6,578 2004 14.1% 15.8% 8.8% 8.0% 28.6% 24.7% 6,614 2005 12.9% 15.6% 9.5% 10.0% 24.9% 27.0% 6,331 2006 10.7% 16.1% 8.2% 10.1% 27.5% 27.4% 5,975 2007 13.1% 13.9% 8.5% 10.5% 28.2% 25.7% 6,445 2008 13.3% 13.7% 9.7% 11.4% 25.6% 26.2% 6,545 2009 12.4% 13.7% 9.2% 11.3% 26.8% 26.6% 6,454 2010 12.1% 12.7% 9.5% 11.1% 24.2% 30.4% 6,296 2011 13.0% 14.8% 9.5% 11.9% 20.6% 30.1% 6,226
Wayne County Undergraduate Market share
All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2002 19.5% 12.5% 7.7% 13.6% 27.1% 19.7% 36,110 2003 19.1% 11.6% 7.1% 13.5% 28.9% 19.7% 37,480 2004 18.5% 12.0% 7.2% 13.1% 29.6% 19.7% 37,176 2005 18.1% 12.4% 7.3% 13.5% 29.7% 19.0% 36,600 2006 16.3% 12.7% 7.2% 14.1% 30.0% 19.7% 35,535 2007 17.2% 12.4% 7.1% 13.9% 30.1% 19.2% 35,800 2008 16.7% 12.3% 7.3% 14.4% 29.1% 20.1% 35,390 2009 16.6% 11.9% 7.3% 14.4% 29.5% 20.4% 36,432 2010 16.9% 11.1% 7.4% 14.5% 29.1% 21.0% 36,979 2011 17.2% 10.9% 7.4% 15.0% 27.9% 21.6% 37,305
Enrollment Market Share Report Page 78 Appendix
Wayne County Graduate Market share
All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2002 14.6% 4.9% 9.4% 12.2% 47.1% 14.2% 8,937 2003 11.8% 5.3% 8.6% 14.1% 48.0% 9.8% 9,116 2004 12.8% 4.9% 9.1% 13.6% 47.3% 11.5% 8,856 2005 13.5% 5.3% 8.7% 12.6% 48.0% 12.7% 8,298 2006 12.0% 5.8% 8.9% 13.1% 47.2% 12.0% 8,104 2007 13.3% 5.9% 8.7% 13.2% 45.9% 13.1% 8,215 2008 14.0% 6.6% 8.6% 12.3% 45.0% 15.2% 7,755 2009 15.5% 7.0% 8.5% 10.4% 44.4% 19.3% 7,804 2010 15.9% 7.7% 8.5% 10.1% 42.2% 21.4% 7,710 2011 15.4% 8.4% 8.5% 10.0% 41.2% 16.5% 7,585
Wayne County Total Market share
All Total Year EMU MSU UM-AA UM-D WSU Others Headcount 2002 18.5% 11.0% 8.0% 13.3% 31.0% 18.1% 45,047 2003 17.7% 10.4% 7.4% 13.6% 32.7% 18.2% 46,596 2004 17.4% 10.6% 7.6% 13.2% 33.0% 18.2% 46,032 2005 17.2% 11.1% 7.5% 13.3% 33.1% 17.7% 44,898 2006 15.5% 11.4% 7.5% 13.9% 33.2% 18.5% 43,639 2007 16.4% 11.2% 7.4% 13.8% 33.1% 18.1% 44,015 2008 16.2% 11.3% 7.6% 14.0% 31.9% 18.9% 43,145 2009 16.4% 11.1% 7.5% 13.7% 32.1% 19.3% 44,236 2010 16.7% 10.5% 7.6% 13.8% 31.4% 20.0% 44,689 2011 16.9% 10.5% 7.6% 14.2% 30.2% 20.6% 44,890
Enrollment Market Share Report Page 79 Appendix
FTIAC Enrollment Comparison
FTIAC Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2002 656 2,740 282 5,943 346 1,328 6,218 17,513 15,886 33,399 2003 728 2,845 296 6,227 375 1,250 6,578 18,299 16,303 34,602 2004 818 2,690 299 6,286 382 1,166 6,614 18,255 16,554 34,809 2005 838 2,954 302 6,367 360 1,201 6,331 18,353 16,531 34,884 2006 714 2,870 258 6,308 354 1,271 5,975 17,750 16,207 33,957 2007 750 3,138 292 6,647 361 1,241 6,445 18,874 16,464 35,338 2008 828 3,223 264 6,823 404 1,281 6,545 19,368 16,967 36,335 2009 766 3,036 288 6,540 399 1,313 6,454 18,796 16,170 34,966 2010 741 3,063 253 6,618 403 1,356 6,296 18,730 15,964 34,736 2011 820 3,056 278 6,442 414 1,283 6,226 18,519 15,891 34,410
Undergraduate Enrollment Comparison
Undergraduate Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2002 3456 15,826 1639 31,899 2503 7,565 36,110 98,998 95,004 194,002 2003 3642 15,998 1721 32,749 2486 8,528 37,480 102,604 95,253 197,857 2004 3809 16,063 1782 33,352 2536 8,357 37,176 103,075 95,120 198,195 2005 3989 16,310 1810 33,575 2471 8,292 36,600 103,047 97,064 200,111 2006 3951 16,272 1712 33,841 2661 7,912 35,535 101,884 94,625 196,509 2007 4135 16,821 1776 34,572 2584 8,222 36,061 104,171 93,771 197,942 2008 4366 17,209 1688 35,137 2626 8,268 35,390 104,684 93,761 198,445 2009 4,406 17,750 1,696 35,773 2,518 8,812 36,432 107,387 95,571 202,958 2010 4,528 18,100 1,678 36,311 2,699 9,006 36,979 109,301 96,179 206,046 2011 4,668 18,434 1,689 36,319 2,755 9,135 37,305 110,305 95,999 206,304
Enrollment Market Share Report Page 80 Appendix
Graduate Enrollment Comparison
Graduate Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2002 647 3,419 271 9,051 469 4,559 8,937 27,353 21,526 48,879 2003 628 3,477 283 9,124 510 4,215 9,116 27,353 21,079 48,432 2004 625 3,590 335 8,931 458 4,561 8,856 27,356 19,495 46,851 2005 657 3,643 345 8,733 473 4,374 8,298 26,523 20,044 46,567 2006 625 3,664 289 8,498 477 4,197 8,104 25,854 19,351 45,205 2007 658 3,754 326 8,516 442 4,110 8,215 26,021 19,391 45,412 2008 640 3,621 341 8,265 466 4,082 7,755 25,170 19,483 44,653 2009 694 3,629 370 8,447 444 4,226 7,804 25,614 19,833 45,447 2010 707 3,527 322 8,274 463 3,104 7,710 24,107 19,852 46,603 2011 690 3,575 345 7,993 436 3,055 7,585 23,679 22,666 46,345
Total Enrollment Comparison
Total Seven County Other State Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties total 2002 4,103 19,245 1,910 40,950 2,972 12,124 45,047 126,351 116,530 242,881 2003 4,270 19,475 2,004 41,873 2,996 12,743 46,596 129,957 116,332 246,289 2004 4,434 19,653 2,117 42,283 2,994 12,918 46,032 130,431 114,615 245,046 2005 4,646 19,953 2,155 42,308 2,944 12,666 44,898 129,570 117,108 246,678 2006 4,576 19,936 2,001 42,339 3,138 12,109 43,639 127,738 113,976 241,714 2007 4,793 20,575 2,102 43,088 3,026 12,332 44,276 130,192 113,162 243,354 2008 5,006 20,830 2,029 43,402 3,092 12,350 43,145 129,854 113,244 243,098 2009 5,100 21,379 2,066 44,220 2,962 13,038 44,236 133,001 115,404 248,405 2010 5,235 21,627 2,000 44,585 3,162 12,110 44,689 133,408 116,031 252,649 2011 5,358 22,009 2,034 44,312 3,191 12,190 44,890 133,984 114,993 248,977
Enrollment Market Share Report Page 81 Appendix
FTIAC Year-to-Year % Changes
FTIAC Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 11.0% 3.8% 5.0% 4.8% 8.4% -5.9% 5.8% 4.5% 2.6% 2004 12.4% -5.4% 1.0% 0.9% 1.9% -6.7% 0.5% -0.2% 1.5% 2005 2.4% 9.8% 1.0% 1.3% -5.8% 3.0% -4.3% 0.5% -0.1% 2006 -14.8% -2.8% -14.6% -0.9% -1.7% 5.8% -5.6% -3.3% -2.0% 2007 5.0% 9.3% 13.2% 5.4% 2.0% -2.4% 7.9% 6.3% 1.6% 2008 10.4% 2.7% -9.6% 2.6% 11.9% 3.2% 1.6% 2.6% 3.1% 2009 -7.5% -5.8% 9.1% -4.1% -1.2% 2.5% -1.4% -3.0% -4.7% 2010 -3.3% 0.9% -12.2% 1.2% 1.0% 3.3% -2.4% -0.4% -1.0% 2011 10.7% -0.2% 9.9% -2.7% 2.7% -5.4% -1.1% -1.1% -0.7%
Undergraduate Year-to-Year % Change
Undergraduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 5.4% 1.1% 5.0% 2.7% -0.7% 12.7% 3.8% 3.6% 0.3% 2004 4.6% 0.4% 3.5% 1.8% 2.0% -2.0% -0.8% 0.5% -0.1% 2005 4.7% 1.5% 1.6% 0.7% -2.6% -0.8% -1.5% 0.0% 2.0% 2006 -1.0% -0.2% -5.4% 0.8% 7.7% -4.6% -2.9% -1.1% -2.5% 2007 4.3% 3.1% 3.4% 2.0% -3.5% 3.8% 0.7% 1.8% -2.6% 2008 5.9% 2.6% -4.6% 1.8% 2.3% 0.7% -1.1% 0.9% 1.7% 2009 0.9% 3.1% 0.5% 1.8% -4.1% 6.6% 2.9% 2.6% 1.9% 2010 2.8% 2.0% -1.1% 1.5% 7.2% 2.2% 1.5% 1.8% 1.2% 2011 3.1% 1.8% 0.7% 0.0% 2.1% 1.4% 0.9% 0.9% -0.8%
Enrollment Market Share Report Page 82 Appendix
Graduate Year-to-Year % Change
Graduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 -2.9% 1.7% 4.4% 0.8% 8.7% -7.5% 2.0% 0.0% -2.1% 2004 -0.5% 3.2% 18.4% -2.1% -10.2% 8.2% -2.9% 0.0% -7.5% 2005 5.1% 1.5% 3.0% -2.2% 3.3% -4.1% -6.3% -3.0% 2.8% 2006 -4.9% 0.6% -16.2% -2.7% 0.8% -4.0% -2.3% -2.5% -3.5% 2007 5.3% 2.5% 12.8% 0.2% -7.3% -2.1% 1.4% 0.6% 0.2% 2008 -2.7% -3.5% 4.6% -2.9% 5.4% -0.7% -5.6% -3.3% 0.5% 2009 8.4% 0.2% 8.5% 2.2% -4.7% 3.5% 0.6% 1.8% 1.8% 2010 1.9% -2.8% -13.0% -2.0% 4.3% -26.5% -1.2% -5.9% 13.4% 2011 -2.4% 1.4% 7.1% -3.4% -5.8% -1.6% -1.6% -1.8% 0.8%
Total Year-to-Year % Change
Total Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 4.1% 1.2% 4.9% 2.3% 0.8% 5.1% 3.4% 2.9% -0.2% 2004 3.8% 0.9% 5.6% 1.0% -0.1% 1.4% -1.2% 0.4% -1.5% 2005 4.8% 1.5% 1.8% 0.1% -1.7% -2.0% -2.5% -0.7% 2.2% 2006 -1.5% -0.1% -7.1% 0.1% 6.6% -4.4% -2.8% -1.4% -2.7% 2007 4.4% 3.0% 4.7% 1.6% -4.1% 1.7% 0.9% 1.6% -0.4% 2008 4.7% 1.5% -3.2% 0.9% 2.7% 0.2% -2.0% 0.1% -0.3% 2009 1.9% 2.6% 1.8% 1.9% -4.2% 5.6% 2.5% 2.4% 1.9% 2010 2.6% 1.2% -3.2% 0.8% 6.8% -7.1% 1.0% 0.3% 0.5% 2011 2.3% 1.8% 1.7% -0.6% 0.9% 0.7% 0.4% 0.4% -0.9%
Enrollment Market Share Report Page 83 Appendix
FTIAC Cumulative % Change 2002 - 2011
FTIAC Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 11.0% 3.8% 5.0% 4.8% 8.4% -5.9% 5.8% 4.5% 2.6% 2004 24.7% 3.8% -7.7% 8.1% 10.1% -1.9% 2.0% 4.8% -0.7% 2005 27.7% 14.0% -6.8% 9.5% 3.7% 1.0% -2.3% 5.4% -0.8% 2006 8.8% 10.7% -20.4% 8.4% 2.0% 6.9% -7.8% 1.9% -2.8% 2007 14.3% 21.1% -9.9% 14.3% 4.0% 4.4% -0.6% 8.4% -1.2% 2008 26.2% 24.3% -18.5% 17.3% 16.4% 7.7% 1.0% 11.2% 1.8% 2009 16.8% 17.1% -11.1% 12.4% 15.0% 10.4% -0.4% 7.9% -3.0% 2010 13.0% 18.2% -21.9% 13.8% 16.1% 14.0% -2.9% 7.6% -4.0% 2011 25.0% 11.5% -1.4% 8.4% 19.7% -3.4% 0.1% 5.7% 0.0%
Undergraduate Cumulative % Change 2002 - 2011
Undergraduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 5.4% 1.1% 5.0% 2.7% -0.7% 12.7% 3.8% 3.6% 0.3% 2004 10.2% 1.5% 8.7% 4.6% 1.3% 10.5% 3.0% 4.1% 0.1% 2005 15.4% 3.1% 10.4% 5.3% -1.3% 9.6% 1.4% 4.1% 2.2% 2006 14.3% 2.8% 4.5% 6.1% 6.3% 4.6% -1.6% 2.9% -0.4% 2007 19.2% 6.0% 8.0% 8.2% 2.6% 8.5% -0.9% 4.8% -3.0% 2008 26.3% 8.7% 3.0% 10.2% 4.9% 9.3% -2.0% 5.7% -1.3% 2009 27.5% 12.2% 3.5% 12.1% 0.6% 16.5% 0.9% 8.5% 0.6% 2010 31.0% 14.4% 2.4% 13.8% 7.8% 19.0% 2.4% 10.4% 1.8% 2011 35.1% 16.5% 3.1% 13.9% 10.1% 20.8% 3.3% 11.4% 1.0%
Enrollment Market Share Report Page 84 Appendix
Graduate Cumulative % Change 2002 - 2011
Graduate Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 -2.9% 1.7% 4.4% 0.8% 8.7% -7.5% 2.0% 0.0% -2.1% 2004 -3.4% 5.0% 23.6% -1.3% -2.3% 0.0% -0.9% 0.0% -9.4% 2005 1.5% 6.6% 27.3% -3.5% 0.9% -4.1% -7.2% -3.0% -6.9% 2006 -3.4% 7.2% 6.6% -6.1% 1.7% -7.9% -9.3% -5.5% -10.1% 2007 1.7% 9.8% 20.3% -5.9% -5.8% -9.8% -8.1% -4.9% -9.9% 2008 -1.1% 5.9% 25.8% -8.7% -0.6% -10.5% -13.2% -8.0% -9.5% 2009 7.3% 6.1% 36.5% -6.7% -5.3% -7.3% -12.7% -6.4% -7.9% 2010 9.3% 3.2% 18.8% -8.6% -1.3% -31.9% -13.7% -11.9% 4.5% 2011 6.6% 4.6% 27.3% -11.7% -7.0% -33.0% -15.1% -13.4% 5.3%
Total Cumulative % Change
Total Seven County Other Year Livingston Macomb Monroe Oakland St. Clair Washtenaw Wayne Total Counties 2003 4.1% 1.2% 4.9% 2.3% 0.8% 5.1% 3.4% 2.9% -0.2% 2004 8.1% 2.1% 10.8% 3.3% 0.7% 6.5% 2.2% 3.2% -1.6% 2005 13.2% 3.7% 12.8% 3.3% -0.9% 4.5% -0.3% 2.5% 0.5% 2006 11.5% 3.6% 4.8% 3.4% 5.6% -0.1% -3.1% 1.1% -2.2% 2007 16.5% 6.7% 9.7% 5.1% 1.3% 1.6% -2.3% 2.7% -2.5% 2008 22.0% 8.2% 6.2% 6.0% 4.0% 1.9% -4.2% 2.8% -2.8% 2009 24.3% 11.1% 8.2% 8.0% -0.3% 7.5% -1.8% 5.3% -1.0% 2010 27.6% 12.4% 4.7% 8.9% 6.4% -0.1% -0.8% 5.6% -0.4% 2011 30.6% 14.4% 6.5% 8.2% 7.4% 0.5% -0.3% 6.0% -1.3%
Enrollment Market Share Report Page 85