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Annual Charity Fashion Show Luncheon Official Publication of the Newport Beach Association of REALTORS® RT B The PO EAC EW H N • • Coastal A S ® S S O R REALTOR O ® C I T AUGUST 2014 V19 N8 AT AL News ION OF RE Annual Charity Fashion Show Luncheon Wednesday, October 1, 2014 see page 5 for details Let us help you move ahead with your home financing goals Whether you’re a first-time homebuyer or a seasoned homeowner, we have products and programs that are sure to meet your home financing needs: • Wide selection of conventional and government loans • Reliable preapprovals • Responsive service and professional knowledge Call or stop in to visit your Newport Beach home mortgage consultants today. Steve Glass Justin Purpero Vikas Chaddah Jacob Neushul Michael Prime Tina Vo Lisa I. Chen Saundra L. Branch Manager Sales Manager 714-612-5093 949-644-7574 949-809-2550 949-809-5316 949-809-2578 Gonzales Newport Beach, CA 949-809-5329 NMLSR ID NMLSR ID NMLSR ID NMLSR ID NMLSR ID 949-261-6282 949-809-2555 NMLSR ID 453275 450373 468654 450331 455425 NMLSR ID NMLSR ID 373589 460072 453218 Maryam M. Sigal Ronen Joseph James Steve Pertschi Joel F. Rodgers Loren C. Perez Andy H. Nguyen Joseph S. Gillany 949-933-9979 Pirro 949-733-0329 949-887-0094 949-436-1123 949-809-2567 Marquez 949-809-2558 NMLSR ID 949-809-2590 NMLSR ID NMLSR ID NMLSR ID NMLSR ID 949-610-9072 NMLSR ID 447827 NMLSR ID 450940 448483 448238 455218 NMLSR ID 460014 483673 491688 Joe Magallanes Dena Zeman John Farrell Robert Guy Kristi Deutsch Daniel Donald Brett Robinson Eric Pathe 800-419-8577 312-274-4146 949-809-5327 Jacobs 949-324-4068 Baldwin 714-955-9672 949-734-9812 NMLSR ID NMLSR ID NMLSR ID 949-809-5303 NMLSR ID 949-212-5589 NMLSR ID NMLSR ID 491678 451131 374639 NMLSR ID 563158 NMLSR ID 491683 899494 11463 222403 Newport Beach Branch 4590 Macarthur Blvd., Suite 200 Newport Beach, CA 92660 Grant Sedlak David L. Stiffler Liam Kiley Lefevour 949-809-2575 949-809-2545 310-734-9155 NMLSR ID NMLSR ID NMLSR ID 1020169 265135 656579 Information is accurate as of date of printing and is subject to change without notice. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2014 Wells Fargo Bank, N.A. All rights reserved. NMSLR ID 399801. AS1036739 Expires 7/2015 Contents 2015 Election Results PAGE SIX Pocket Listings: Q&A PAGE SEVEN Message from the President Smartphone Training PAGE FIFTEEN PAGE FOUR PAGE EIGHT New Members C.A.R. Expo PAGE SEVENTEEN Calendar of Events PAGE EIGHTEEN Official Publication of the Newport 2014 C.A.R. Directors: Beach Association of REALTORS® The Coastal REALTOR® News Mary Fewel David Girling 401 Old Newport Blvd., Ste. 100 The Newport Beach Association of REALTORS® makes no warranties and Newport Beach, CA 92663 Rob Norquist (949) 722-2300 assumes no responsibility for the accuracy of the information contained Sue Podany herein. The opinions expressed in article are not necessarily the opinions Mark Todd The purpose of the Newport Beach of the Association of REALTORS®. Cari Young Association of REALTORS® is to be a ser- vice and support organization through 2014 C.A.R. 32nd 2014 Officers and Board of Directors active participation in establishing pro- Regional Chairman: grams and services that will enhance Newport Beach Association of REALTORS® Marie Thomas and promote the successful business President - Mary Fewel endeavors of its members. With integ- Vice President - David Girling Equal Housing rity and competence, it will provide a Treasurer - Kimberly Valentine-Poska Opportunity positive link to the local community by Secretary - Sue Podany Federal law prohibits dis- cultivating goodwill and protecting the crimination based on race, individual rights to own, transfer and use Directors: color, religion, sex, handicap, real property. Bianca Avila familial status or national Tony Bartos origin in connection with the Editor: sale of rental of residential real Tricia Moore / Kimberly Foreman Grant Bixby Rob Norquist estate, in advertising the sale or rental of housing, in the fi Production Coordinator: Stephen Sutherland Ned Foley, Foley Publications, Inc. nancing of housing, and in the Mark Todd provision of real estate broker- Advertising information: Cari Young age services. 1-800-628-6983 Executive Vice President: Tricia Moore, RCE, CAE ©Copyright 2000 Foley Publications, Inc. All rights reserved. NEWPORT BEACH ASSOCIATION OF REALTORS® AUGUST | TWO THOUSAND-FOURTEEN PAGE THREE President’s Message 4 Tricks to Blowing Up Your Online Presence important that you get yourself front- links and site maps for more activity on and-center on the Internet. Here are five your website. things you should be doing to get your website at the top of Google search Make Your Blog Say More results and win the digital marketing Stop posting blog entries on your game. website that say “Buy a condo now. Limited promo.” Your blog shouldn’t be Use Local Terms in Your Marketing an advertisement. (You already have a House hunters are searching for local section for your listings, right?) It should terms when they’re perusing the Web be a source of relevant and interest- for a property for sale. Sixty-nine per- ing information. Publish articles and cent of shoppers who took action on blog posts with a unique angle, clever a real estate site began their search headlines, and good photos with witty with a local term, such as “Houston captions. homes for sale,” according to the NAR/ If you want to write a post about Mary Fewel Google study. Furthermore, 52 percent condos — maybe that’s your specialty 2014 of actions taken on a real estate site — then write about interesting data, President came directly from a local search on a research, tips, or related features that search engine. speak to the experience of living in This should tell you that you need a condo. Don’t just write about the If you’re trying to recognize the value to make as many local references as features of your listings over and over of putting in the time and effort to opti- possible on your website and in your again. mize your website for Google search marketing. This will improve the search results, consider this: A joint study by engine optimization (SEO) of your web- Be Mobile Google and the National Association of site, and your brand will appear higher REALTORS® in January 2013 found that Eighty-nine percent of new home in the results when people search for shoppers use a mobile search engine 90 percent of home buyers search for those terms. homes online, with real estate–related when house hunting on the Internet, searches on Google up 253 percent in Provide Relevant Content and 68 percent use mobile apps, accord- the four years prior to the study. ing to the NAR/Google study. That’s why Once someone lands on your website it’s necessary to have a mobile presence You can bet there are even more peo- from a search engine, you want to give for your business. Does that mean you ple combing the Internet for homes them a reason to come back. This is should have your own app or a mobile- since this study was done. Overall, where quality content comes in. Link optimized website? Here’s a guide on pending home sales surged 6.1 percent to your favorite magazine articles and how to choose one or the other. in May of this year, the largest month- news websites. Make your website visi- Because consumers are increasingly over-month gain since April 2010, tors want to come back because they according to NAR. At the same time, turning to their mobile devices, it also know they will find fresh and relevant makes sense for you to operate with new-home sales shot up 18.6 percent to content there. its highest rate since May 2008. more mobility. Try these apps designed “Deep linking” is also a solid SEO tech- for the real estate business as a starter. What all this means is that, with sales nique and a way to add more content. They’ll help you manage documents activity rebounding at a healthy pace For example, if you’re blogging about and keep in contact with your custom- as the market continues its recovery, houses for sale in Houston, you can link ers no matter where you are. These there are a lot of people surfing the Web to other blogs talking about related items will help you to conduct business for your services. With home shoppers topics, such as shopping malls or events in the digital age and better market performing an average of 11 searches in the area. yourself to more mobile and tech-savvy before taking action on a real estate clients. site, the NAR/Google study found, it’s In addition, consider using internal NEWPORT BEACH ASSOCIATION OF REALTORS® AUGUST | TWO THOUSAND-FOURTEEN PAGE FOUR Annual Charity FashionWednesday, Show October Luncheon 1, 2014 11:00am Registration/Silent Auction, 12:00 noon Luncheon The Island Hotel 690 Newport Center Dr., Newport Beach $65 per person RT B PO EAC EW H N Proceeds Benefit: • Miracles for Kids • Federal Tax ID #91-2160616 A S ® S S O R C O I T AT AL ION OF RE Please Register Me for the 2014 Charity Fashion Show Luncheon Name(s): Company: Phone: Reservations by payment - $65 per person - Sorry No Refunds Tables of 10 Available - $650 Please charge my credit card the amount of $ for tickets. Visa / MC / AMEX #: Exp.
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