A Paradigm Shift in Foreign Tourist Arrivals – the Imperative for Penang Hill’S Sustainable Growth
A PARADIGM SHIFT IN FOREIGN TOURIST ARRIVALS – THE IMPERATIVE FOR PENANG HILL’S SUSTAINABLE GROWTH BY SUKUMARAN SUMMUGAM Dissertation submitted in fulfillment of the requirement for the degree of MBA (Service Science, Management and Engineering) June 2015 Acknowledgement Foremost, I am grateful to the God for the good health and wellbeing that were necessary to complete this Case Study for my MBA SSME program. I wish to express my sincere gratitude to Dr. Tan Cheng Ling, my project supervisor, for her continuous support, for her patience, motivation, enthusiasm, and immense knowledge. Her guidance helped me in all the time of research and writing of this case study. I place my record, my sincere thank you to Associate Prof. Dr. Sofri Yahya, Dean of Graduate School of Business (GSB), University Sains Malaysia, for providing all the necessary exposure , opportunities and facilities for the program. I am also grateful to Dr. Rosly Othman, the Program Manager for MBA and Dr. Salmi Mohd. Isa, the Senior Lecturer in GSB. I am extremely thankful and indebted to them for sharing their expertise, sincere and valuable guidance and encouragement extended to me. I take this opportunity to express gratitude to all of the GSB members for their help and support. I also thank my parents for their encouragement and blessings and my special thanks goes to my wife for standing by me during all the testing times and to give the courage to withstand against them, my wonderful children for their understanding, patient and support. I also place on record, my sense of gratitude to one and all, who directly or indirectly, have lent their hand in this venture.
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