CORE Metadata, citation and similar papers at core.ac.uk Provided by Munich RePEc Personal Archive MPRA Munich Personal RePEc Archive Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India Sreeramana Aithal and Anil Kumar and Madhushree M and Revathi R Srinivas Institute of Management Studies, Srinivas University, Mangalore { 575 001, INDIA, Srinivas Institute of Management Studies, Srinivas University, Mangalore { 575 001, INDIA, Srinivas Institute of Management Studies, Srinivas University, Mangalore { 575 001, INDIA, Srinivas Institute of Management Studies, Srinivas University, Mangalore { 575 001, INDIA 3 March 2018 Online at https://mpra.ub.uni-muenchen.de/85726/ MPRA Paper No. 85726, posted 8 April 2018 07:03 UTC Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India P. S. Aithal*, Anil Kumar*, Madhushree**, & Revathi R.** *Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, INDIA **Research Scholar, Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575001, INDIA E-mail:
[email protected] ABSTRACT Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India, being second in the number of private universities in the World, has given exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India, there are 264 private universities spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design.