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Peluche Tu Le Pones La Diferencia

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Peluche Tu Le Pones La Diferencia UNIVERSIDAD DE GUAYAQUIL FACULTAD DE INGENIERÍA INDUSTRIAL CARRERA LICENCIATURA EN SISTEMA DE INFORMACION TESIS DE GRADO Previo a la obtención del título de Licenciado en Sistemas de Información TEMA: Plan de Negocio “Peluche…Tu le pones la Diferencia” AUTOR(a): ANL. SENDY LEYDI QUINTERO CONTRERAS Director de Tesis: Lsi. José Humberto Reyes Reina Ing. David Fernando Ramos Tomalá, Mae. Ing. Jorge Washington Luna Cedeño 2009 -2010 Análisis Económico VI-1 GUAYAQUIL – ECUADOR Análisis Económico VI-2 Análisis Económico VI-3 Análisis Económico VI-4 RESUMEN “Peluches.. Tú le pones la diferencia” nace como resultado del interés por invertir en algún tiempo de empresa que participen en el desarrollo de la ciudad, generando al mismo tiempo fuentes de ingreso para la comunidad. El proyecto propuesto en la fabricación de muñecos de felpa que esta enfocado en brindar una alternativa diferente para aquellas personas o empresas que deseen tener peluches originales a través del internet. El cliente podrá personalizar el peluche que estará a su alcance a través de la pagina Web en la cual va ha poder personalizar el peluche a su gusto dándole las respectivas características que desea. Otorgandole calidad y sastifaccion El Negocio dara inicio en la Ciudad de Guayaquil Análisis Económico VI-5 INDICE CAPITULO I 1. Análisis De La Empresa Y Su Entorno 1 1.1. Antecedentes 1.2. Nombre y Descripción del Negocio 1.3. Visión, Misión, Objetivos y Valores 3 1.3.1. Visión 3 1.3.2 Misión 3 1.3.3 Objetivos de la Empresa 3 1.3.4. Valores de La Empresa 4 Ética y Profesionalismo 4 Calidad 4 Confiabilidad 4 Servicio al Cliente 5 Honestidad 5 Eficiencia 5 1.4. Tendencia en el Entorno Nacional 5 1.5. Tendencia en el Entorno Internacional 6 Otras Versiones 8 CAPITULO II 2. Análisis de Mercado 1 2.1. Descripción del Producto 1 Bebé 2 Didáctica 3 Mascotas promociónales 3 Temporada y Medidas especiales: 3 2.1.2 Temporada y Medidas especiales: 4 Felpa 4 Accesorios 4 Hilos 5 Moldes 5 Celofán 5 Plumón 6 2.1.3 Servicios de Atención al Cliente 6 Línea Telefónica 6 Sitio Web 7 2.2. Fortalezas o Debilidades del Servicio Frente a la 8 Competencia (FODA) 2.3. Estrategias y Acciones 9 2.4. Ventaja Diferencial de Nuestro Servicio 9 Análisis Económico VI-6 2.5. Análisis de Nuestro Cliente 10 2.5.1. Definición del Mercado Meta 11 2.6. Posicionamiento 11 2.6.1. Difusión del Posicionamiento 13 2.7 Análisis de la Competencia 14 Competidores Potenciales 16 Proveedores 16 Competidores del Sector 16 Compradores 16 Sustitutos 17 2.8 Determinación del Tamaño del Mercado Global 17 2.9 Tamaño de mi Mercado 21 Obtención de la Muestra para la encuesta 24 2.10 Plan de Mercadeo y Estrategias de Ventas 28 2.10.1 Planeación Estratégica 28 2.10.2 Producto 28 2.10.3 Precio 29 Costos 29 Precios de Competidores 29 Percepción del Cliente 29 2.10.4 Plaza de Distribución 29 2.10.5 Promoción 30 a) Publicidad 30 Revistas 30 Emisoras 31 b) Merchandising 31 Artículos Varios 31 c) Mercadeo Directo 31 Trípticos 31 Volantes 32 d) Pagina Web 32 CAPITULO III 3. Análisis Técnico 1 3.1. Cadena de Valor de Michael Porter 1 3.1.1. Cadena de Valor 2 3.1.2. Esquema Básico de la Cadena de Valor 3 Actividades Primarias 3 Logística de Entrada 3 Operaciones (Producción) 3 Logística de Salida 3 Mercadotecnia ventas y Marketing 3 Servicios Post-Venta 3 3.1.3. Actividades de Apoyo 4 Infraestructura de la Organización 4 Dirección de Recursos Humanos o Personal 4 Análisis Económico VI-7 Desarrollo de Tecnología 4 Abastecimiento 4 3.1.4 Diagrama de Flujo del Proceso de Presentación del Servicio 4 a) Proceso de Materia Prima a Planta 5 b) Proceso del Pedido 7 C) Pedidos en Línea 9 3.2 Infraestructura Electrónica 10 3.2.1 Modelo de Negocio de “Peluches... Tu le pones la 10 Diferencia” 3.2.2 Forma de Negocio_B2C 11 3.3. Desarrollo y Mantenimiento del Web Site 11 3.3.1. Implementación del Sitio Web 17 Hosting, Dominio y Ancho de Banda 18 Registro De Dominio 19 3.4. Infraestructura Física 19 3.4.1. Maquinarias y Equipos 19 3.5. Elementos de Protección 21 3.6. Ubicación de la Fabrica “Peluches…Tu le pones La 22 Diferencia” 3.7. Equipos de Oficina 22 3.8. Software Administrativo 22 3.9. Materia Prima 22 3.10. Cableado Estructurado 23 3.11. Distribución de la Fabrica 23 CAPITULO IV 4. Análisis Administrativo 1 4.1. Grupo Empresarial 2 4.2. Personal Administrativo 2 4.3. Organización 4 4.3.1. Especificaciones de Funciones 5 4.3.1.1 Junta Directiva 5 4.3.1.2 Gerencia General 6 4.3.1.3 Contadora 10 4.3.1.4 Secretaria 12 4.3.1.5 Jefe de Producción 13 4.3.1.6 Bodeguero 15 4.3.1.7 Costureras 16 4.3.1.8 Jefe de Ventas 17 4.4 Políticas de Selección de Personal 19 4.5 Entrenamiento 20 4.6 Evaluación de Desempeño 20 4.7 Políticas de Motivación al Personal 21 4.8 Circulo de Calidad 21 4.9 Plan de Capacitación de la Organización 22 Análisis Económico VI-8 CAPITULO V 5. Análisis Legal y Social 1 5.1. Aspectos Legales 1 5.2 Legislación en el comercio Electrónico 6 5.3. Aspectos de la Legislación Urbana 7 5.4. Análisis Ambiental 9 5.5. Análisis Social 10 CAPITULO VI 6. Análisis Económico 1 6.1. Inversión de Activos 1 6.2. Gastos de Arranque 3 6.3. Inversión en Capital de Trabajo 4 6.4. Financiamiento 4 6.5. Presupuesto de Ingreso 6 6.6. Presupuesto de Gastos de Personal 16 6.7. Depreciaciones y Amortizaciones 19 6.8. Presupuesto de Gastos de Operación 21 6.9. Proyección del Estado de Resultado 22 CAPITULO VII 7. Análisis Financiero 1 7.1. Punto de Equilibrio 1 7.2. Punto de Equilibrio por Ítems 3 7.3. Flujo de Caja Mensual 11 7.4. Flujo de caja Anual 14 7.5. Balance General 16 CAPITULO VIII 8. Análisis de Riesgo 1 8.1. Evaluación de Riesgos 3 8.2. Calificación de los Riesgos 5 8.2.1. Riesgos Financieros 5 8.2.2 Riesgos de Mercado 6 8.2.3. Riesgos Legales 7 8.2.4. Riesgos Operativos 8 8.2.5. Riesgos Técnicos 9 8.2.6. Resumen 10 8.3. Prevención de los Riesgos Identificados 10 Análisis Económico VI-9 8.4. Controles 11 8.4.1. Controles para los Riesgos Financiero 11 8.4.2. Controles para los Riesgos De Mercado 12 8.4.3. Controles para los Riesgos De Legales 13 8.4.4. Controles De Operación 14 8.4.5. Controles para los Riesgos Técnicos 15 CAPITULO IX 9. Evaluación del Proyecto 1 9.1. Análisis del Proyecto Flujo Esperado 1 9.2. Análisis del Proyecto Flujo Pesimista 3 9.3. Análisis del Proyecto Flujo Optimista 4 CAPITULO X 10. Implementación Del Proyecto 1 10.1. Cronograma de Tareas 1 10.2. Diagrama de Gantt 2 Análisis Económico VI-10 INDICE DE CUADROS Capitulo II Cuadro Nº 2.1 Estrategias 9 Cuadro Nº 2.2 Estrategias de posicionamiento 12 Cuadro Nº 2.3 Población del Guayas 22 Cuadro Nº 2.4 Población de Guayaquil 23 Cuadro Nº 2.5 Estratégico de números de hogares 27 Capitulo III Cuadro Nº 3.1 Dominios 19 Capitulo IV Cuadro Nº 4.1 Capacitación de la Organización 22 Capitulo VIII Cuadro Nº 8.1 Determinación de la Probabilidad 4 Cuadro Nº 8.2 Escala para la determinación del Impacto 5 Cuadro Nº 8.3 Riesgos de Mercado 6 Cuadros Nº 8.4 Riesgos Legales 7 Cuadros Nº 8.5 Riesgos Operativos 8 Cuadros Nº 8.6 Riesgos Técnicos 9 Cuadros Nº 8.7 Resumen 10 Cuadros Nº 8.8 Riesgos Financieros 11 Cuadros Nº 8.9 Riesgos de Mercado 12 Cuadros Nº 8.10 Riesgos Legales 13 Cuadros Nº 8.11 Riesgos Operativos 14 Cuadros Nº 8.12 Riesgos Técnicos 15 Análisis Económico VI-11 INDICES DE ANEXOS Anexo Nº 1 – Levantamiento de Información 1 Anexo Nº 2 – Lista de Proveedores 14 Anexo Nº 3 – Formas de Pagos 16 Anexo Nº 4 – Planes de Hosting 21 Anexo Nº 5 – Materia Prima 26 Anexo Nº 6 – Evaluación del Desempeño 28 Anexo Nº 7 - ley de comercio electrónico firmas y mensajes de 30 datos Anexo Nº 8 – Constitución para una compañía 45 Análisis Económico VI-12 CAPITULO I Análisis De La Empresa Y Su Entorno 1.1. Antecedentes En la actualidad, nadie puede ignorar a Internet ni a todas sus capacidades. Es hora de sumarse a esta gran revolución. Sin importar el tamaño de su organización, los recursos que posea, su mercado, industria o nivel de tecnificación, es posible aprovechar la Red en su beneficio. Lo que sí importa realmente es que su empresa sea visionaria, emprendedora y que esté dispuesta a aprender y evolucionar. Internet puede generar grandes cambios en la organización. El mundo de los negocios está hoy en constante movimiento. Internet es uno de los elementos que una compañía debe comenzar a utilizar para tener éxito en este mundo cambiante. La Red está ofreciendo miles de nuevas oportunidades de negocios para las empresas, que encuentran en la Red de redes una nueva forma para comunicarse, ganar clientes e incluso vender en forma electrónica. La mayoría de los proyectos de Internet se inician con un sitio Web, el paso inicial para que la empresa esté presente en la Red.
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