A New Reality for ABS- CBN's
June 2010 Get cash for your trash @ the 2010 World Environment Day Recyclable Collection Event! See story on page 8. Available online at www.Lopezlink.ph A new reality for ABS- CBN’s ‘army for change’ A sterling start… page 2 FOR the May 10, 2010 general elections, some 17,000 positions Global first were at stake, including the presidency, the vice presidency, and In 2007, ABS-CBN Broadcasting Corporation had gathered 12 senatorial seats. It was the country’s first presidential elections technology and media partners for the original Boto Mo, I-Pa- since 2004 when outgoing President Gloria Macapagal-Arroyo trol Mo (BMPM) voter empowerment campaign. With the first prevailed over the late Fernando Poe Jr. with a slim margin of a BMPM, ABS-CBN’s use of new media and cell phone technology little over one million votes. for a political purpose—to patrol the votes—also became a global After the Commission on Elections (Comelec) disqualified first for a mass media organization. The Gold Quill Award from Vetellano Acosta, the nine candidates left were Senator Noynoy the International Association of Business Communicators that the Aquino III, JC delos Reyes, former President Joseph Estrada, Sen. groundbreaking program won a few months later was another first Richard Gordon, Sen. Jamby Madrigal, Nicanor Perlas, Gilberto for a Filipino media company. Teodoro, Eddie Villanueva and Sen. Manny Villar. Aquino and ABS-CBN news and current affairs department (NCAD) head Estrada were the last hopefuls to throw their hats into the ring on Maria Ressa had described it as a venue for “ordinary citizens to September 9 and September 26, 2009 respectively.
[Show full text]