New Business Global Guides SU STAIN ABILITY

sundsvall • östersund • trondheim – a DEVELOPMENT ZONE FOR FUTURE TRANSPORT | www.greenhighway.NU GREEN sWeden/norWaY HIGHWAY MagaZINE 2013/2014 >> GUIDES NEW BUSINESS BILITY A SUSTAIN GLOBAL GREEN Contents HIGHWAY 3 Green Highway boosts green development MagaZINE 6 Green and boundless 7 World-leading electricity You are holding the second issue of Green Highway Magazine. Just as in the in Storlien first issue, you can read about many interesting and intriguing aspects of the project. This time we have a particular focus on Green Highway from an exter- 8 News & notes nal perspective. We also offer many good examples, big and small, and highlight 10 Solar energy charges unique investments in the field of sustainable transport. electric vehicles Green Highway’s foundation is the partnership between Sundsvall, Östersund 11 TFM – new technology making and Trondheim, which is now well-developed. It is built on mutual obligations the electric vehicle industry and a shared commitment to the region, which stretches from the Baltic Sea to more efficient the Atlantic Ocean, encompassing the counties of Västernorrland, Jämtland and 12 Postal services on a Tröndelag. green route On the basis of the partnership between the cities, we are also aiming to build strong ties with other municipalities in the region. Expanding this coopera- 13 Posten Norge wants to be tion is potentially a huge resource for regional development, and the collabora- Norway’s greenest transport tion of public and private stakeholders throughout the region is a decisive factor business in this. From this perspective, it is natural that we – as representatives of the 13 Electric goods vehicles three biggest cities in the region – have a particularly clear responsibility. – a financial saving? And, with that said, we hope you find Green Highway Magazine to be re- 14 Fast, fun and smart warding reading! – new charging infrastructure 16 Testing is over, now Zbee meets the world 17 More efficient driving with electric taxis 17 Ebusco, a quiet and convenient electric bus 18 Tesla opens in Trondheim 20 New technology ends annsoFie andersson range anxiety Municipal Commissioner, Östersund 21 Åre Östersund Airport, aiming to be carbon neutral 22 How it works – a guide to vehicles and fuels Jörgen Berglund 24 FAQ – we have the answers Municipal Commissioner, Sundsvall to your questions 25 Where green solutions are top of mind 26 EV Power develops a new pay- ment system rita ottervik 28 Andreas Gyllenhammar – Municipal Commissioner, Trondheim shifting power in the world of sustainability PUBLISHED BY: GREEN HIGHWAY PUBLISHED BY: GREEN HIGHWAY PRODUCTION: Editor – Janna Thalén; Design – Syre; Printing – Berndtssons.com 2013. WRITERS: Elisabet Aagård, Helena Bredberg, Janna Thalén. TRANSLATION: Åre Translation PHOTOS/ILLUSTRATIONS: Tommy Andersson, Jämtkraft, Gösta Fries, Helene Gedda, Scanpix Sweden/Bengt O Nordin BON Do you want to know more about Green Highway? EUROPEAN UNION European regional development fund Read more at www.greenhighway.nu. Page 2 FRIES östa G >> Green Highway PoWering the EU’s green transition Climate targets are tough to meet, and the EU is facing the challenge of how to drastically reduce emissions of greenhouse gases over the coming decades. Work on smart, sustainable growth goes hand-in-hand with environmental work. Green Highway is contributing to Europe’s green future by making the EU’s targets reality. Page 3 Jens NilssON, Member OF the EUROpean Parliament (S) Reducing emissions from transport is an important part of achieving the EU targets for greenhouse gas emissions. We need to reduce emissions by 80-95 per cent by 2050, compared to the levels in 1990. In order to achieve this we must increase the rate at which we are currently reducing emissions. The target for 2020 is a 20 per cent drop in emissions, but recent calculations show that a reduction of at least N O 25 per cent is required to reach the overall target for B 2050. Sadly, progress is just too slow. Raised targets are rdin NO being stopped one after another and real action is not O being taken. engt /B However, there is a little light on the horizon. This weden spring the European Parliament agreed on reduced carbon X S emissions from cars and vans, including the establishment canpi S of a long-term emissions target for 2025, which is important for both the climate and the transport sector. It cre- ates a level of predictability for the industry and reduces transport costs, as well as bringing benefits for the climate EU targets and environment. More decisions of this kind are required. We need a positive circle, where definite measures to reduce emissions lead to tougher legislation on reductions in emis- reDUCED sions, and where higher targets result in more innovations and climate-smart investments. Local initiatives are vital, as the regions must be the workshops that make this transformation a success. The clock is ticking and it’s emissions time to act. ConFessions oF a small muniCiPalitY Being a small muniCiPalitY on the Green Highway “For Meråker, it’s all about getting to know the benefits results in opportunities and some concerns. In Meråker, of Green Highway,” says Torbjørn Berg Strømstad. Norway, the project is primarily seen as an opportunity One of these benefits could be developing the Teveltu- to develop the municipality as a tourist destination. net activities area, between Trondheim and Östersund, as “We don’t have any real ambitions to make active a destination. contributions to the various new technical innovations “Another aspect that a small municipality can make that come with Green Highway, but the environmen- use of is that Green Highway has established communica- tal aspect of the project is interesting and matches our tion channels. Being part of Green Highway brings both branding,” says Torbjørn Berg Strømstad, who is head of demands and opportunities.” the municipality’s business unit. TEXT: Elisabet Aagård He describes how Meråker Municipality has branded itself in the outdoor sector as a place where you can climb mountains, spend time in the wilderness and which has a ski college that produces healthy young adults - and where the municipality works with the idea of green tour- ism. Meråker has a fast charger for electric vehicles and, in partnership with Åre Municipality, there are plans for a cycle route between Enafors and Meråker. “Of course, Green Highway has a great focus on electric cars, but we hope that it will also act as an attraction in itself; that Green Highway can be a destination that is worth travelling along thanks to the sights around it,” says Torbjørn Berg Strømstad. For Meråker, Green Highway has meant encounters with thoughts and ideas that would not otherwise have crossed the municipality’s boundaries. Can electric cars be driven here? How could that happen? Can we do this before there is a good electric car with four-wheel-drive? Page 4 eleCtriCitY in ALMEDALEN during the almedalen Week in Visby, on the island of Got- land, among politicians, influential people, decision-makers and lobbyists, one electric car attracted a great deal of interest and embodied the message of Green Highway and Jämtkraft – there are fossil-free transport solutions that work. Two popular seminars gathered power companies, vehicle manufacturers, trade and industry and public bodies, so they could discuss future power sources in the transport sector. “Our aim with the seminars was to create an open univer- sity at which we could discuss long-term, sustainable solutions. A panel debate with a number of politicians also allowed us to hear their opinions on bonuses for green vehicles in general and for cars in particular,” says Hans Dunder, social planner at Ånge gets a Boost Sundsvall Municipality and a representative of Green Highway. One definite outcome of the activities in Almedalen was From Green Highway that a number of stakeholders in the public and private sectors started an informal network so they can work more effectively in this Context, With around 9,600 inhabitants, Ånge on investments in fossil-free alternatives. Hans Dunder is not Municipality is a small stakeholder – but this hasn’t stopped surprised. Linn Glad, energy and climate adviser for Ånge and Bräcke “Almedalen is an incredible meeting place,” he says. municipalities, from talking about energy issues and electri- cally-powered transport with residents. In cooperation with Green Highway, a theme day was held on 16 May 2013 in Ånge’s town square, on the subject of electric vehicles and read What andreas Gyllenhammar charging infrastructure. has to saY aBout shiFting PoWer in “There is a great need for information and knowledge. the World oF sustainaBilitY – Page 28. The aim of the event was to break down barriers around electric vehicles and to provide inspiration for stakeholder partnerships that can lead to more charging opportunities,” says Linn Glad. The event brought together many local individuals and companies, which also showed interest in financing more charging stations. “Good green profiling is becoming more important to businesses, and they can see a potential for increased sales when customers stop and shop,” she continues. Cooperating with Green Highway has given Linn Glad access to networks and ready-made information concepts. 88%Of all Personal transPortation takes PlaCe on “Green Highway means an incredible amount to a small the road and this Will Continue to Be the Case municipality like ours. Previously, I had problems reaching For the ForeseeaBle Future, PartiCularlY in out with information and it was tough to get people to take rural areas. We have to stoP seeing Cars as a part in activities, but now there are established contacts with vehicle traders, for example. Also, the way that one of the ProBlem in our Climate PolitiCs and see them as world’s longest stretches of road adapted for electric vehicles Part oF the solution.

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