Elite Collection
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ELITE COLLECTION The Elite Collection is a beautiful selection of hand picked apartments and penthouses at 190 Strand, a new iconic landmark for London. This exclusive selection of homes is located at the heart of Central London, acknowledged as the Capital's theatre, nightlife, shopping and cultural heartland and positioned amongst some of the worlds most renowned academic institutions. These residences truly elevate London living. CONTENTS A World Class Location 04 Location Map 08 Site Plan 10 A Warm Welcome 12 At Your Leisure 14 Business and Pleasure 16 Wren House and Gladstone House Apartments 18 Specification 30 Floor plans 32 Penthouses 40 Specification 54 Floor plans 56 Savoy House, Milford House and Temple House Apartments 64 Specification 76 Floor plans 78 Penthouses 94 Specification 108 Floor plans 110 The Team 120 Sustainability at 190 Strand 121 Designed for Life 122 01 03 Computer generated image is indicative only CANARY WHARF 30 ST MARY AXE THE CITY TOWER BRIDGE THE SHARD TATE MODERN ST PAUL’S MILLENNIUM CATHEDRAL BRIDGE OXO TOWER BLACKFRIARS BRIDGE RIVER THAMES PROPOSED GARDEN BRIDGE KING'S COLLEGE LONDON OLD BANK OF ENGLAND STRAND TEMPLE UNDERGROUND ROYAL COURTS OF JUSTICE VICTORIA EMBANKMENT ST CLEMENT DANES CHURCH LONDON SCHOOL OF ECONOMICS & POLITICAL SCIENCE ST MARY LE SOMERSET HOUSE STRAND CHURCH In the heart of Central London, 190 Strand and entertainment, fashion and shopping, A WORLD CLASS is just moments from the River Thames, Covent hotels and fine dining, as well as being within Garden, the Houses of Parliament and Trafalgar close proximity to a range of London’s LOCATION Square. Perfectly located for access to culture educational centres of excellence. 05 Approximate locations only Computer generated image is indicative only HYDE PARK BT TOWER GREEN PARK BUCKINGHAM PALACE PICCADILLY CIRCUS ST JAMES PARK NATIONAL GALLERY BRITISH MUSEUM TRAFALGAR SQUARE LEICESTER SQUARE CHARING CROSS STATION COVENT GARDEN ROYAL OPERA HOUSE HOLBORN THE SAVOY HUNGERFORD BRIDGE RIVER THAMES SOMERSET HOUSE ST MARY LE ALDWYCH STRAND CHURCH LONDON SCHOOL WATERLOO BRIDGE OF ECONOMICS AND VICTORIA KING'S COLLEGE POLITICAL SCIENCE SOUTHBANK CENTRE EMBANKMENT LONDON STRAND ST CLEMENT DANES CHURCH PROPOSED GARDEN BRIDGE 190 Strand marks out a distinctive new presence in On the boundary of the City of London and the this historic location. The buildings façade draws on fringes of the capitals theatre scene, and flanked the influence of it's grand neighbours and features a by two of the world's finest universities – King's delicate filigree design and dramatic ground-level College and the London School of Economics and colonnade that blends seamlessly with the buildings Political Science, these diverse influences all define in the immediate area. the character of the building. 07 Approximate locations only Computer generated image is indicative only PLACES OF FINE DINING ART & CULTURE THEATRES EDUCATION SHOPPING LOCATION MAP INTEREST 8 Christopher's 14 Somerset House 21 Adelphi Theatre 26 King’s College London 32 Apple Store 1 Cleopatra’s Needle 9 The Delaunay 15 National Gallery 22 Aldwych Theatre 27 London School of 33 Burberry 2 Old Bank of England 10 J Sheekey 16 National Portrait Gallery 23 Lyceum Theatre Economics and Political 34 Hackett 3 Royal Courts of Justice 1 1 Rules 17 Tate Modern 24 Theatre Royal Drury Lane Science 35 Mulberry 4 St. Clement Danes 12 Simpson’s-in-the-Strand 25 National Theatre 28 Royal Ballet School 36 Paul Smith Church 13 The Ivy HOTELS 29 The City Law School 37 Swarovski 5 Trafalgar Square 30 The Courtauld Institute 38 Twinings 6 Oxo Tower 18 One Aldwych of Art 7 St Paul's Cathedral 19 The Savoy Hotel 31 University of the Arts 20 St. Martin’s Lane London 29 BEDFORD BLOOMSBURY ET SQUARE BEDFORD SQUARE E SQUARE STR USE HO LBORN ER IGH HO CHANCERY HIGH HO RT H LANE HA GREAT RUSSELL STREET LBORN C T 31 O T HIGH HOLBORN T E S BEDFORD AVENUE T N H CHANCERY LANE A N HOLBORN VI A HOLBORN M BLOOMSBURY WAY D E R C E O N W AD U DS A U L IE L S CT R GREAT RUSSELL STREET F T T R R N R E E E LN’S INN T O O E W C T A N T LIN E D R T O O F LB NEWMAN’S ROW O N W NEW OXFORD STREET H E S N H T G R KINGSWAY I E LINCOLN’S INN H E NEWGATE STREET T FIELDS OXFORD STREET TOTTENHAM COURT ROAD FARRINGDON STREET OLD BAILEY N LDS E ST BRIDE STREET R D N O IE MONMOUTH STREET MONMOUTH B R F OL U A GH H L HI RY LN’S INN E CO R N LA LIN E ST PAUL’S D T SOHO N T C EE T E E HANCE SQUARE LL STR E S GREAT QUEEN STREET EY F T EET CAR B R E E STR ET LL Y L A RY KINGSWAY CHE A APSIDE TUG RD L CH 27 OR A P NE ARI DORSET RISE EET WHITEFRIARS STREET LUDGATE HILL T STR NG LEE CITY F THAMESLINK C 2 BOUVERIE STREET 7 R UE O T N E S E E S S R T V N P ST 3 A R LONG ACRE U FR E L Y A N ’S OA W CARTER LANE CHURCHYARD ITH S TO D L RUR B D BUR HE R DEAN STR S S 28 Y L A I 38 D TRE NE B G O 24 4 E ET W SHAFTE 9 S ALDWYCH S T T R M R E S E 22 E ET T E ILF T E M COVENT GARDEN O TUDOR STREET T ARTI STRAND R D LAN ARUNDEL NS L 36 26 E 35 QUEEN VICTORIA STREET UE A 37 EN N LONG ACRE V E 32 A STR Y UR 8 SB SUR E TE ET THE F ET 30 A R H RE TEMPLE BLACKFRIARS S ST 33 EY ST D 18 AR GARRICK STREET 23 RR ET CE E T E R PLA G EE TR STRAND EET PLE TR 34 14 EM E S T TEMPLE SL 13 VICTORIA EMBANKMENT BLACKFRIARS UNDERPASS LI LEICESTER SQUARE BEDFORD STREET XETER S TA STREET E LANCASTER PLACE WHITCOMB STREET T IE KMENT S R BAN T M EN IA E 10 MARTIN H TOR VIC 5 MIN WALK 10 MIN WALK 15 MIN WALK E BLACKFRIARS BRIDGE C 20 N MILLENNIUM BRIDGE HA LA 11 12 EN S D PROPOSED GARDEN BRIDGE LEICESTER R I 19 L I A MA SQUARE N N G E C R RIVER THAMES O 21 S S R O A STRAND D SOUTHWARK BRIDGE WHITCOMB STREET 16 T RAFALGA WATERLOO BRIDGE R 1 SQUARE T BLACKFRIARS ROAD 17 N HAYMARKET 15 E M 6 HOPTON STREET D CHARING K N CROSS N A SAVOY A REGENT STREET TR B S PLACE M 25 E A I R O T C I 5 CHARING V CROSS PALL MALL T EMBANKMENT TREE NORTHUMBERLAND A D S WHITEHALL OR SUMNER STREET AMF VENUE ST HUNGERFORD BRIDGE WATERLOO SOUTHWARK STREET Map is not to scale and shows approximate locations only W H ITE HALL SITE PLAN MILFORD LANE MILFORD HOUSE STRAND WREN ALLEY TWEEZERS HOUSE CAR PARK 190 STRAND ENTRANCE ENTRANCE CONCIERGE AND LEISURE FACILITIES WATERS STREET TEMPLE HOUSE CLEMENT HOUSE GLADSTONE SAVOY HOUSE HOUSE 190 STRAND 190 STRAND TEMPLE HOUSE ENTRANCE ENTRANCE ENTRANCE ARUNDEL STREET RIVER THAMES STRAND 11 N Site plan is indicative only and not to scale Residents and guests will be welcomed by A WARM 190 Strand’s impressive lobby, built to the highest specifications. Sleek feature floors and limestone columns, combined with polished WELCOME nickel detailing feature throughout the space. The lighting design has been a key aspect of the overall aspiration in creating a truly stylish and sophisticated design for the reception. 13 Computer generated image is indicative only Staying healthy and pampered will be a the bespoke private cinema room provides AT YOUR pleasure at 190 Strand. The health and leisure all residents with the opportunity to enjoy facilities are designed to be exemplary, with watching the latest films with friends a fully equipped fitness studio, personal and family in luxurious comfort, or to conduct LEISURE training facilities and virtual golf. In addition, all important business presentations. 15 Computer generated and lifestyle images are indicative only London is a world leading hub for top environment. The stylish private business international institutions, and is home to a lounge will provide residents with an ideal place MAKING BUSINESS A diverse range of businesses. Some of the largest to meet with guests and business associates. companies in the world choose to locate in The lounge will include broadband wifi the city because it offers a unique business connections, desk space and meeting facilities. CONSTANT PLEASURE 17 Computer generated and lifestyle images are indicative only APARTMENTS GLADSTONE HOUSE 19 Computer generated image is indicative only Generously sized rooms will be enhanced SOPHISTICATED by floor-to-ceiling windows, many of which will feature spectacular urban views. Everything has been thought of to create LIVING highly liveable residences. 21 Computer generated image is indicative only The apartments are designed for entertaining, MADE FOR featuring spacious dining areas with timber flooring and open-plan kitchens – to make the ENTERTAINING cook part of the occasion. Fully integrated kitchen components keep the area looking sleek and sophisticated, fitting for any dinner party. 23 Computer generated image is indicative only RELAXING AND CALMING Peaceful and welcoming, the bedrooms at 190 Strand have been designed to be blissfully calm places.