Whirlpool Corporation 100 Years at a Glance 1916 Upton Machine Company sells its first order of washers to Sears, Roebuck & Co.— 1911 beginning a long business relationship. Upton Machine Company is founded by Lou and Emory Upton in Benton Harbor, 1917 Michigan, to produce electric motor- Lou Upton writes a company letter to driven wringer washers. Lowell Bassford employees’ wives instructing them to provides the needed capital. enjoy some time with their husbands, who were given a paid vacation—a concept unheard of at the time. This strong sense 1912 of community and responsibility remains Upton Machine Company receives its central to company’s core values and the first order and contract with the Federal Whirlpool Way. Electric division of Commonwealth Edison. When Upton unknowingly delivers an early order of washing 1918 machines with defective transmission The trade name KitchenAid® is created. gears, the company recalls the machines The Hobart Manufacturing Company and replaces the faulty parts at no cost. registers the name in 1920. This show of integrity and commitment to quality so impresses Federal Electric that it doubles its order. 1911 Whirlpool’s First Electric Wringer 1919 Bauknecht is founded. With seed capital Founder and President Louis Upton 1914 stock, they gain the plant, equipment, of 500 marks, Gottlob Bauknecht forms inventory and goodwill of American his first electrotechnical workshop in Upton Machine Company is under Tailfingen, Germany, developing electric threat of closure when Federal Electric Tool Works. Upton Machine Company begins producing camp kits, ironers, and 1915 motors to make manual labor easier for begins manufacturing its own washers the masses. to offset impending costs of World toy guns. Maytag develops a multi-motor War I. Lou, his brother, Fred, and Emory gasoline-powered washing machine, The first residential KitchenAid® stand Upton realize that to survive, they must affording customers in rural areas mixer is introduced, ushering in a new purchase another company. Thus, they without electricity the opportunity to era for the domestic kitchen. make their first acquisition. For $20,000 utilize the technological conveniences in new Upton Machine Company of the automatic washer. 2 Company faces the crisis of being unable to repay the loan. However, the unique 1925 working relationship between both Upton Machine Company becomes companies forges a mutually satisfying Sears’ sole supplier of electric- and agreement. Sears agrees to cancel the gasoline-powered washing machines. 1921 loan in exchange for shares of stock in the Upton Machine Company. Sears loans the Upton Machine Company $87,500 for a plant 1929 expansion—enabling the company 1924 Sears’ growing demand requires to build more washers. Then, in the Upton Machine Company to merge years following World War II, the U.S. Gottlob Bauknecht opens his first sales with Nineteen Hundred Washer economy goes bust. Sears washer sales office in Stuttgart, Germany—adding a Company of Binghamton, New York. drop 65 percent—forcing them to cancel successful sewing machine motor to his The new firm, The Nineteen Hundred remaining orders. Upton Machine electric motor business. Corporation, adds large manufacturing 1931 Maytag Model F facilities in Michigan and New York. The Washing Machine Binghamton plant closes in 1939. 1936 1932 The Nineteen Hundred Corporation’s Gottlob Bauknecht’s bestselling products enter the global marketplace and versatile Landfruend motor is when Sears International is established— developed—revolutionizing industrial delivering Kenmore brand washers to and agricultural tasks of the time. England, Sweden and the Canal Zone. Simultaneously, the then–Nineteen Hundred Corporation partners with 1934 New York–based American Steel Export Company to handle the Kenmore line Amana Refrigeration Inc. (then the through the firm’s foreign distributors Electrical Equipment Company) is in Europe and Asia. Exports cease from founded by George C. Foerstner. 1940 to 1947, due to World War II. George Foerstner of Amana sponsors competitions offering mutual fund 1935 shares and other “financial investments” The Nineteen Hundred Corporation is as prizes (becoming an industry pioneer listed on the Cleveland Stock Exchange. in advocating financial literacy, profit sharing and developing a precursor 1920 Lou Upton with Display Truck model to the 401(k)). 3 labor markets shift, pulling women Nicknamed the “Jeep,” Sears introduces onto factory floors. War fosters greater 1945 the Nineteen Hundred Corporation’s first employee camaraderie, and employees Bolivian-born Miguel Etchenique automatic washer. work together to pick up the slack. immigrates to São Paulo, Brazil, and Amana (then the Raytheon Company) founds Companhia Distribuidora invents the first microwave oven. After an 1937 Geral Brasmotor to distribute Chrysler employee naming contest, the microwave The Nineteen Hundred Corporation’s automobiles in Latin America. When oven line is called “Radarange”. Housed application for listing is approved by Chrysler grows tired of the frequent in refrigerator-sized cabinets, the first the New York Curb Exchange (American political strife in Brazil and severs microwave ovens cost between $2,000 Stock Exchange). the partnership, Etchenique sees an and $3,000 and were sold by Raytheon opportunity. His sons, Antonio and Hugo primarily to the commercial marketplace. The Nineteen Hundred Corporation’s Miguel, are instrumental in transitioning application for listing is approved by the the company to refrigerator production, Chicago Stock Exchange. forming the Brastemp® brand, which later becomes central to Whirlpool 1938 Corporation’s global expansion. Whirlpool Corporation (then the Nineteen Hundred Corporation) invents the first 1947 washer with motorized agitation, Companhia Distribuidora Geral ushering in a new era of time savings and Brasmotor enters the large appliance convenience. market as an importer of Kelvinator, Bauknecht launches the Allfix food Norge, Alaska and White Star processor, launching the start of a small- refrigerators. kitchen-appliance market. Brazilian auto repairmen Guilherme Holderegger and Rudolf Stutzer work 1939 Whirlpool Wringer Washer in a small shed in Brusque, Brazil, until 1941 Consul Carlos Renaux asks them to repair The Nineteen Hundred Company, his new kerosene-powered refrigerator. Bauknecht and Maytag shift operations The mechanics have never seen such to support World War II production 1943 a device. To learn how it works, they efforts until war’s end—gaining new World War II forces Guido Borghi and dismantle the refrigerator and put it competencies. Maytag improves designs his family to emigrate from Milan to back together, piece by piece. In 1950, and manufactured components for Comerio, Italy. They rent a summer the Consul® brand is launched. military airplanes. With men at war, home on Via Orocco and open Guido 1947 “Jeep” Washer Borghi and Sons’ Ignis Appliances Shops to manufacture irons and cooktops. 4 markets the Ignis® brand via early 1950 corporate sports sponsorships. 1952 Aligning with its new Whirlpool® brand Indústria de Refrigeração Consul is Whirlpool Corporation acquires the push, the Nineteen Hundred Corporation founded by Rudolf Stutzer and Wittich Clyde Porcelain Steel Company of Clyde, is renamed Whirlpool Corporation. The Freitag in Joinville, Brazil. In its first year, Ohio. The facility is converted into 1948 company offers more consumer options the company produces 22 kerosene- a washer production plant. by adding automatic dryers to the The Nineteen Hundred Corporation powered refrigerators under the Consul® Whirlpool Foundation awards first college company’s product line. (Whirlpool Corporation) successfully brand name. scholarships to sons and daughters of launches the first Whirlpool® brand Investing in the industrial development Whirlpool Corporation employees. name automatic washing machine— of artisan villages in Varese, Italy, transitioning the company from a Giovanni Borghi builds a factory for 1951 manufacturer with one major trade 200 employees to manufacture not Whirlpool Foundation is established to customer (Sears) to launching its own only ovens and cooktops, but also an address global social concerns through 1954 branded appliances. Dual distribution— appliance previously unknown in Italy: grants, volunteerism and leadership. Companhia Distribuidora Geral one line of products for Sears, another the refrigerator. Ignis workers produce Contributed resources enable the Brasmotor changes its name to for The Nineteen Hundred Corporation appliances for third-party companies company to demonstrate its intrinsic Companhia Industrial e Comercial under the Whirlpool® brand begins like Fiat, Atlantic, Philco, Emerson and sense of social responsibility by investing Brasmotor. The newly named company dual manufacturing and distribution— Philips. Borghi builds lakefront pool and in the very communities that drive the embarks on a revamped business model, fundamental for future growth. recreation area in Comerio to support company’s success. developing and producing its own line of employee and family work-life balance, household appliances. The name chosen and constructs one- and two-family LaPorte, Indiana, plant is acquired, and for the new line is Brastemp®: Bras for 1949 houses (Borghi Villages), a sports center becomes the company’s worldwide parts “Brazil,” and Temp for “temperature.” and a health center in Cassinetta. Borghi distribution center. The Nineteen Hundred Corporation Amana patents first self-defrost launches a campaign to get national refrigerator. recognition for the Whirlpool® brand name, and to expand distribution. Lou Upton steps down as head of The 1955 Nineteen Hundred Corporation naming Whirlpool Corporation is listed on the Elisha “Bud” Gray his successor. Gray is New York Stock Exchange. seen as an obvious choice because of his Midwestern values and extraordinary Whirlpool merges with Seeger business vision. Refrigeration Company and Radio Corporation of America’s (RCA) Estate Amana introduces first side-by-side range and air conditioning divisions. refrigerator for the home. 1955 continued on next page

1949 Whirlpool’s first auto washer and dryer pair 5 1955 continued RCA-Whirlpool® is established as a brand name, and Whirlpool-Seeger Corporation as the company name. Whirlpool Corporation buys Motor Products Corporation’s manufacturing facilities in Marion, Ohio, which become a dryer production plant. Whirlpool Corporation acquires International Harvester’s refrigeration plant in Evansville, Indiana.

1956 1958 Miracle Kitchen woman watching sweeper First full line of RCA-Whirlpool® brand transportation, traveling throughout hirlpool Corporation acquires home appliances is introduced to W 1956 Consul® Refrigerator the United States, Italy, Germany, Poland the domestic gas refrigeration and distributors. The line covers 12 types of and Russia during the 1960s. automatic ice-maker facilities and appliances available in 150 models. manufacturer, Companhia Industrial Whirlpool merges with Birtman patents from the Evansville, Indiana, onsul introduces its first electric e Comercial Brasmotor (parent of C Electronic Company of Chicago, adding company Servel Refrigeration Company. refrigerator using a new compressor Multibrás S.A. Electrodomésticos. This vacuum cleaners to its product lines. Acquisition prepares the way for a system. marks Whirlpool Corporation’s first solo Chicago facilities are phased out, and full line of appliances under the RCA- foray into international markets. production transfers to the company’s Whirlpool® brand and marks “one Elisha “Bud” Gray’s marketing and plant in St. Paul, Minnesota. of the most important and effective 1957 brand strategy goals culminate in the merchandising undertakings in the Whirlpool-Seeger changes name launch of the RCA-Whirlpool® Miracle history” of the company. to Whirlpool Corporation. A new Kitchen—a wildly imaginative, futuristic 1958 Whirlpool sells a percentage of ABCC administrative center is built on a and customer-relevant full-line solution Walter Seeger retires as the Whirlpool to Carrier Corporation of Syracuse, 100-acre site north of Benton Harbor, for the ultra-modern home. The Corporation’s chairman of the board, New York. Michigan. innovative kitchen takes advantage of and Elisha “Bud” Gray is named the new major developments in television and Whirlpool Corporation establishes chairman. partnership with Brazilian appliance 6 Whirlpool Corporation acquires the Norge Intensifying consumerism creates with no work to do. The character is one refrigeration plant in Fort Smith, Arkansas, pressure for better product quality of the most iconic advertising characters adding in excess of 1 million square feet and service, so the company launches in consumer goods history. of manufacturing space for Whirlpool® the 24-hour Cool Line customer service Whirlpool Corporation’s first brand- brand refrigeration products. help line. It is the first toll-free support new manufacturing facility is completed program in the United States. 1960 Whirlpool Corporation acquires a in Findlay, Ohio, further expanding Whirlpool introduces coin-operated majority stake in Warwick Electronics, Raytheon/Amana introduces the production capacity. dry-cleaning to the public and Inc. (a major television supplier for first countertop, domestic 100-volt establishes the Commercial Laundry and Sears), establishing the company as a microwave oven, which cost just under Dry-Cleaning Equipment Division. new player in the consumer electronics $500 and was smaller, safer and more 1968 Whirlpool Corporation wins NASA industry. The Warwick acquisition includes reliable than previous models. The The Elisha Gray II Research & Engineering contract to design and build America’s Thomas Organ Company, a wholly owned market expands, cooking becomes easier Center is completed in Benton Harbor, first experimental “space kitchen”; the subsidiary of Warwick Electronics, Inc. and under the Amana® name, Amana® Michigan, giving the Whirlpool company builds other food, waste and (In 1976, Whirlpool exits this market.) Radarange® becomes the dominant Corporation the largest and most hygiene systems used in the Gemini, player in the home microwave oven comprehensive applied research facility Apollo and Skylab space missions. business. in the home appliance industry. 1967 The reliability of Maytag® appliances For first time in company history, is showcased with introduction of “Ol’ 1961 Whirlpool Corporation crosses the Lonely,” better known as the Maytag Repairman—a bored maintenance man Whirlpool Corporation celebrates its $1 billion sales mark. 50th anniversary. The company achieves $438 million in sales. 1965 The Raytheon Company acquires Amana Refrigeration, Inc. With Amana’s well- established distribution channel, the microwave oven becomes a fixture in U.S. households. 1966 The RCA-Whirlpool® brand name changes to Whirlpool®, establishing the Whirlpool® brand as the company’s flagship brand. 1960s NASA feeding tray with food 1968 Elisha Gray 7 Elisha “Bud” Gray writes the 1969 “Letter Consul also launches it first air on Sustainability” to shareholders, 1970 conditioner and established Embraco— articulating the company’s need to Whirlpool Corporation reaches Empresa Brasileira de Compressores engage in social issues, including $1.2 billion in net sales. S.S. The aim of the new project was to reducing the human impact on the produce refrigerator compressors, thus 1969 environment. Gray then defines a new Recognizing the need for energy eliminating the company’s dependence sustainability-centered business model. and material conservation, Whirlpool on component imports. Whirlpool Corporation acquires a Corporation establishes a new business 33 percent stake in John Inglis Co. Ltd., Whirlpool Corporation introduces the model focused on energy efficiency a major marketer and manufacturer of residential trash compactor, the first and environmental sustainability. This home appliances, giving the company totally new major home appliance to new focus becomes the industry’s 1972 a foothold into the Canadian market. reach the marketplace in more than gold standard. Progressive leadership Multibrás S.A. Household Appliances In 1971, Whirlpool Corporation’s stake 30 years. establishes the Office of Environmental changes its name to Brastemp S.A. increases to 43 percent. Whirlpool Control—not only to develop more Household Appliances. Corporation acquires 100 percent of efficient products for consumers and Philips Group acquires Ignis. company in 1989. methods of manufacturing, but to also work with government and civil society groups on social and environmental responsibility. 1974 Whirlpool purchases a 133-acre Plant construction in Danville, Kentucky, building site in Ponca, Oklahoma, for is completed. Danville plant begins future expansion. producing trash compactors. The Célaya, Mexico plant begins production as National Stoves and 1971 Refrigerator (Estufas y Refrigeradores Nacionales, S.A.—ERNA). John Platts, a 30-year Whirlpool Corporation employee who started his career on the factory floor, succeeds Elisha “Bud” Gray as CEO and chairman 1975 of the board. Whirlpool Corporation plays key role in crafting U.S. Energy Policy and Total shift in technology—Whirlpool Conservation Act. Corporation ends production of all wringer washing machines in favor of Embraco inaugurates Plant I—producing popular automatic washing machines. 42,000 compressors per month working only one shift. onsul inaugurates Plant II—stepping 1973 Amana Commercial Microwave C up its exports to other Latin American countries, Africa and the Middle East. 8 1977 1978 1982 Whirlpool Corporation surpasses Brastemp S.A. Household Appliances John Platts retires as chairman and CEO. $2 billion in annual revenue. changes its name to Brastemp S.A. Inc. Jack Sparks becomes chairman and CEO, and introduces five-year capital spending Whirlpool Corporation reenters the 1976 plan to increase productivity and address microwave oven market by introducing industry needs. Herbert K. Anspach is With participation from the Whirlpool four Whirlpool brand models. The 1979 president until 1983, when Sparks also Corporation, Brasmotor S.A. Household company had marketed a microwave otal Quality Assurance system is T assumes that role until 1987. Appliances acquires the Consul® brand oven for a brief period in the late 1950s, established to achieve maximum and, consequently, Embraco.® but withdrew when it became apparent product quality by involving all company Bauknecht is incorporated into Philips The St. Paul Division completes Cottage that the marketplace was not ready for functions. Group, whose European home appliance this new concept in cooking. portfolio Whirlpool Corporation acquires Grove Plant in a suburb of St. Paul, hirlpool Corporation helps craft W in 1989. Minnesota. Begins production and Whirlpool Corporation moves U.S. Federal Trade Commission Energy assembly of floor-care equipment. toward vertical integration; to reduce Labeling Rules and every appliance Manufacture of commercial ice makers Due to pricing competition from dependence on outside suppliers, it efficiency standard test procedure in the is discontinued, and the business is sold. Japanese competitors, Whirlpool starts producing its own hermitic United States since the late 1970s. Corporation sells 57 percent majority motors in Danville, Kentucky plant. share of Warwick Electronics (a major Marion, Ohio, Division begins television set supplier to Sears, Roebuck production of freestanding ranges. 1981 & Co.) to Sanyo Electronic Co., Ltd., of Whirlpool Corporation thus resumes Freestanding range production moves Osaka, Japan, withdrawing from the manufacture of virtually all ranges from Marion, Ohio, plant to Findlay, Ohio. television business. Warwick stockholders marketed under the Whirlpool approve changing the company’s name brand name. Electronics are added to refrigeration from Warwick Electronics, Inc., to line with introduction of the Systems Thomas International Corporation, with Heil-Quaker, a leading producer of Sentinel 1 technology. the change actually occurring in 1977. heating equipment and air conditioners, Whirlpool Corporation retains its 57 becomes a wholly owned subsidiary of percent interest in Thomas International, Whirlpool Corporation. Heil-Quaker’s which in turn continues its electronic La Vergne, Tennessee, location—near organ business. Electronic technologies an interstate system and housing a underpin company’s appliances in the manufacturing plant and distribution coming years. center. La Vergne becomes a key production, warehousing, shipping and inventory control center for the CEO Jack Sparks company.

1981 John Platts 9 performance and heritage. KitchenAid® The La Vergne, Tennessee, manufacturing 1985 was a business unit of Dart & Kraft— plant (producing room air conditioners Whirlpool Corporation purchases which had acquired KitchenAid’s original and dehumidifiers) remains a part of MasterCraft Industries, Inc., a Denver, parent, the Hobart Corporation in 1981. Whirlpool Corporation. Colorado–based kitchen cabinet Whirlpool Corporation’s purchase of the 1983 manufacturer, marking the company’s St. Charles, Illinois–based manufacturing Whirlpool Corporation announces it entrance into the cabinet business. company, St. Charles Manufacturing 1987 will begin a three-year phase-out of The company manufactures stock and (along with the 1985 acquisition Whirlpool Corporation is listed on the automatic washer assembly at its St. custom cabinets, which are distributed of MasterCraft), centrally positions London Stock Exchange. Joseph, Michigan, facility. Washers will primarily in the Southwestern and Whirlpool Corporation in the kitchen Whirlpool and Sundaram-Clayton be made in Clyde, Ohio. St. Joseph is Western United States. cabinet business. Limited of India form TVS Whirlpool devoted to parts manufacture. Whirlpool Corporation launches a line of Whirlpool Corporation acquires Aspera Limited joint venture—establishing Vacuum cleaner production is Whirlpool® brand vacuum cleaners. S.r.l., (a Turin, Italy–based manufacturer the Whirlpool presence in India. transferred from St. Paul, Minnesota, to Manufacturing operations are of compressors for kitchen appliances Venture produces compact washers for Danville, Kentucky. restructured into a major appliance and air conditioning products). Indian market. group, kitchen and specialty products Whirlpool Corporation announces David Whitwam succeeds Jack Sparks group and centralized manufacturing. the tentative sale of its Heil-Quaker as CEO and chairman of the board. 1984 Built-in range production is transferred central heating and cooling business. Whirlpool Trading Company, Inc., is from the Marion, Ohio, to the Findlay, formed to consolidate international Ohio, plant; and dryer production from activities. Whirlpool Trading Company Findlay to Marion. signals the company’s growing global vision. Appliance Buyers Credit Corporation 1986 (ABCC), Whirlpool Corporation’s wholly Whirlpool Corporation celebrates its owned finance subsidiary, is renamed 75th anniversary. Company net sales Whirlpool Acceptance Corporation. reach $4 billion. Sales division calculates Whirlpool Corporation’s St. Paul, that on every day in 1986, approximately Minnesota, Division closes, and production 29,000 people purchased one or more of freezers and residential icemakers appliances manufactured by Whirlpool moves to Evansville, Indiana. Corporation. The Brastemp® brand commemorates the Whirlpool Corporation purchases the production of 10 million units. iconic KitchenAid® brand in an effort to expand the company’s brand portfolio Supermatic S.A de C.V (SUSPA), Mexico, and meet a broader segment of consumer plant begins refrigerator production needs around styling, endurance, operations. 1987 Whirlpool is admitted to the London Stock Exchange 10 program dedicated to exceeding customer expectations. Whirlpool Corporation gains 100 percent ownership in of Whirlpool Europe B.V. in 1991. The acquisition 1988 positions the company for expansion Facing “total warfare” from domestic into European, Asian and African and global competition, Dave Whitwam markets. delivers his prophetic and inspiring The Port Credit, Ontario, plant is closed. “Dragons Be Here” speech, setting the Top- and bottom-mount refrigerator stage for a major globalization push. production is consolidated at Evansville, Whirlpool Corporation enters the Indiana; side-by-side refrigerators at Mexican appliance market through joint Fort Smith, Arkansas. venture with Vitro, S.A. of Monterrey, to manufacture and market major home appliances for Mexican and export 1992 markets. Vitromatic S.A. de C.V. is formed. Whirlpool Corporation revenues top Whirlpool acquires the Roper® brand $7 billion. name, which it will use to market a full 1988 David Whitwam Whirlpool Corporation and Brasmotor line of value-oriented home appliances. brings new brands into the fold (Inglis®, Whirlpool Overseas Corporation is establish the South American Sales Ignis®, Bauknecht®, Philips®). formed as a subsidiary to conduct Company (SASCO), a joint venture marketing and industrial activities responsible for identifying business 1989 Appliance operations in the United opportunities, selling products and States, Canada and Mexico are brought outside of North America and Whirlpool Corporation surpasses Western Europe. implementing the two companies’ joint $6 billion in annual revenue. together to form the North American strategies in 35 Latin American markets. Appliance Group (NAAG). Leveraging new and client-specific Whirlpool Corporation and N.V. Philips market research, Whirlpool Corporation Whirlpool Corporation assumes control of the Netherlands form joint venture introduces a new line of Estate® of SAGAD S.A., of Argentina. company, Whirlpool Europe B.V., 1990 brand appliances targeting specific Whirlpool Hungarian Trading Ltd. is giving the company manufacturing Whirlpool Corporation reaches $6.6 U.S. markets. formed to sell and service appliances and marketing footholds into the in Hungary. European market. billion in net sales. In an effort to gain European presence Whirlpool-Tatramat is formed to Via majority stake in Philips’ appliance 1991 make and sell washing machines and business in Europe, Whirlpool and market share, Whirlpool Corporation strategically launches effort to market Whirlpool Corporation commits market other major home appliances Corporation takes sole ownership of globally to its Worldwide Excellence in Slovakia. Whirlpool takes controlling Inglis Limited of Canada. The move appliances in Europe under the dual brands Philips® and Whirlpool®. System, a total quality management interest of Whirlpool-Tatramat in 1994. 11 Whirlpool Europe B.V. takes controlling Whirlpool exits vacuum cleaner business. 1994 interest of Whirlpool-Tatramat joint The Whirlpool Performance Center venture in 1994. Whirlpool Europe’s Whirlpool Asia and Taiwanese firm, Teco in Brandywine Creek opens doors in partnership with the Slovak washing Electric & Machinery Co. Ltd., form Great Michigan as a world-class corporate machine producer marks company’s Teco Whirlpool Co. Ltd., to market and center dedicated to training and efforts to enter emerging markets in 1993 distribute home appliances in Taiwan. education. Whirlpool Overseas Corporation Partnership opens additional Asian joint Central and Eastern Europe. Whirlpool Corporation revenues top is replaced by separate regional ventures for the company. hirlpool Corporation breaks ground on W $8 billion. organizations: Whirlpool Europe, Whirlpool Corporation establishes Hong a new plant in Tulsa, Oklahoma, to make Whirlpool Asia and Whirlpool Latin Kong branch office in effort to enter the freestanding gas and electric ranges. America. Chinese market. Whirlpool Corporation’s Asian 1995 Whirlpool Asia establishes headquarters headquarters moves from Tokyo to Whirlpool® becomes stand-alone brand n executive office is formed in Tokyo in Tokyo with regional offices in Singapore along with their Research and A in Europe. to lead the company’s rapid growth in Singapore, Hong Kong and Tokyo. Development group, China and operating Asia and manage strategic deployment The Brasmotor group changes its name regions increases from three to four. Sales subsidiaries are opened in Poland to Mutibrás S.A. Electrodomásticos. in the region. and Czech Republic. Whirlpool Corporation acquires majority Whirlpool Corporation enters contest ownership of TVS Whirlpool Limited sponsored by a consortium of in India. electric utilities that formed the Super Efficient Refrigerator Program Whirlpool Corporation acquires (SERP). Whirlpool Corporation wins controlling interest in Kelvinator of India $30 million SERP prize. Company Ltd., one of India’s largest manufacturers develops a chlorofluorocarbon-free and marketers of refrigerators, for $65 (CFC) refrigerator that exceeds federal million—becoming Whirlpool India. efficiency standards by at least 25 Joint venture is formed between percent. Incentives from SERP form the Embraco and Beijing Snowflake to foundation for modern tax credits and produce refrigerator compressors. government incentives for purchasing Whirlpool Corporation assumes control high-efficiency appliances. of Beijing Whirlpool Snowflake Electric Inglis Ltd. becomes Canada’s leading Appliance Group Co. Ltd. home appliance manufacturer. Whirlpool opens Shunde Microwave Plant in China through Guang Dong- Whirlpool Electrical Appliances Co., Ltd. joint venture. Shunde becomes key production site for Whirlpool® brand 1995 Whirlpool Corporation enters India 1995 continued on next page 12 Shenzhen Whirlpool Raybo Air- Whirlpool Corporation is selected Conditioner Industrial Co. Ltd., an 1997 by Sears, Roebuck & Co. to produce air conditioner manufacturing joint Manufacturing in 13 countries Kenmore ranges. This is the company’s venture, is formed with Whirlpool with 61,370 employees, Whirlpool first opportunity to build freestanding 1995 continued Corporation having a majority stake. Corporation reaches $8.6 billion in range products, manufactured at the microwave business, manufacturing net sales. Tulsa Division, for the Kenmore® brand. microwave hood combination for the Whirlpool Corporation completes the Whirlpool Corporation officially U.S. market and countertop microwaves 1996 purchase of controlling interest in commits time and resources to support for the rest of the world. Whirlpool Corporation begins Brasmotor S.A., its partner in Brazil and Boys & Girls Clubs of Benton Harbor, TVS Whirlpool Ltd., changes name to producing small appliances under the Latin America for 40 years. Brasmotor Michigan. Washing Machines Ltd. (WWML). KitchenAid® brand in new Greenville, is the holding company that controls Whirlpool brand launches Resource Ohio, plant. Construction is completed on a new Multibrás S.A. Electrodomésticos and Saver® washer—the industry’s first plant in Greenville, Ohio, geared toward Whirlpool Asia’s headquarters is moved Embraco. Company acquires majority energy- and water-efficient top-load KitchenAid® brand small appliance from Singapore to Hong Kong. stake in Embraco. washer. The appliance receives an ENERGY STAR® qualification and the manufacturing. hirlpool Europe acquires the white Transamerica acquires financial services, W Good Housekeeping Seal. Whirlpool Europe opens representative goods business of Gentrade of South inventory and consumer financing office in Russia. Africa. The acquisition provides business and other assets of Whirlpool Whirlpool Corporation a sales and Financial Corporation. Whirlpool hirlpool Corporation acquires W manufacturing base for southern Africa Corporation then enters into strategic controlling interest in Whirlpool and the continent’s emerging markets. partnership, allowing Transamerica to Narcissus (Shanghai, China) Co. Ltd., serve Whirlpool customers, and enabling a washing machine manufacturing Whirlpool Corporation named as the company to channel investments joint venture. a founding member of Business for greater long-term value. Environment Leadership Council, an hirlpool Corporation acquires W advisory group to Pew Center on Global Whirlpool Corporation breaks ground majority ownership of SMC Microwave Climate change. for a major new addition to its St. Products Co. Ltd. Formed in 1994, Joseph, Michigan, Technology Center. Whirlpool SMC Microwave is the joint Whirlpool Corporation facilitates the venture between Whirlpool Corporation development of the appliance Green and SMC Microwave Products Co., Lights Program, a U.S. Environmental 1998 Ltd., an existing joint venture between Protection Agency precursor to the Shell Electric Manufacturing (Holdings) ENERGY STAR® program. Company collaborates with European Company, Ltd., and Shunde County Authorities to draft the Waste Electrical Whirlpool Europe opens sales and Electronic Equipment (WEEE) Beijiao Economic Development subsidiaries in Romania and Bulgaria. Company, of Shunde Guangdong, Directive, which requires appliance China. The transaction places Whirlpool Production of electric and gas recycling according to European and Corporation among the top five ranges officially begins in Whirlpool national requirements. 1998 Whirlpool® Resource Saver Advertisement microwave oven producers in the world. Corporation’s new plant in Tulsa, Oklahoma. 13 Whirlpool Corporation’s KitchenAid® brand partners with Susan G. Komen for the Cure to create the Cook for the Cure campaign. 1999 Whirlpool Corporation operating results 2002 reach record levels with total revenues in Whirlpool Corporation gains full excess of $10.5 billion. ownership of Vitromatic—becoming Whirlpool Corporation initiates Habitat Whirlpool Mexico. for Humanity relationship by agreeing With support from Whirlpool Foundation to donate a range and ENERGY STAR®– and local volunteers, Whirlpool Latin qualified refrigerator to every Habitat America launches Instituto Consulado home built in North America. da Mulher a social program designed Whirlpool Corporation launches to invest in people and communities. industry’s first full line of ENERGY Instituto Consulado da Mulher teaches STAR®–qualified home appliances, under entrepreneurial skills and provides income- the Whirlpool® brand. generation opportunities to women with limited education and income. 2000 2003 Whirlpool Corporation celebrates the Whirlpool Corporation becomes the 50th anniversary of the Consul® brand in 2001 Cook for the Cure® Poster Latin America. world’s first appliance manufacturer to set a global greenhouse gas reduction Proclaiming “Innovation will come from Embedded innovation results in the Inglis Ltd. changes its name to Whirlpool successful Gladiator® GarageWorks line Canada. Whirlpool continues to to sell target. Using 1998 levels as a baseline, everywhere and everyone, and when we the company targets an additional 3 are successful, every job at Whirlpool will and resource—efficient Whirlpool® brand appliances under the Inglis® brand name. Duet® washers and dryers. percent reduction by 2008. change,” CEO Dave Whitwam marshals Maytag Corporation acquires Amana and Whirlpool Corporation to further invest integrates it into its appliance division. Whirlpool Europe solidifies its trade in its people by selecting a vanguard of customer agreement with IKEA, hirlpool Personal Valet® clothes 75 global employees to learn innovation 2001 W exclusively providing full-line solutions vitalizing system creates new product methodologies and bring them back for the worldwide retailer. The expanded Whirlpool Corporation celebrates its category, the first in 30 years for the to their home regions. New products, distribution opportunities demand 90th anniversary. Company surpasses home appliance industry. The Personal services and social efforts quickly emerge increased production from Whirlpool $10.3 billion in net sales. Valet uses steam technology to remove from the effort, creating unique solutions Corporation’s global workforce. wrinkles and odors from ready-to-wear for a global family of consumers. clothes in 30 minutes. 14 company donates more than 73,000 selected and managed to reach The 200 volunteers build 10 houses in appliances for Habitat homes. Fettig takes a targeted yet broad spectrum of one week. In 2007, 9 houses are built Whirlpool Corporation’s relationship with consumers. Whirlpool Corporation is near Phoenix, Arizona; in 2008, nine Habitat for Humanity® global. now the largest home appliance maker more are completed in Dallas, Texas; in the world. nine additional Atlanta, Georgia–area 2004 Strengthening its relationship with homes are built in 2009. Jeff Fettig succeeds Dave Whitwam 2006 Habitat for Humanity, the company as chairman and CEO. Fettig and Jeff Fettig leads a challenging purchase establishes Whirlpool Building Blocks management team commit to the already of Maytag, adding the Maytag®, program—designed to raise awareness 2007 successful embedded innovation effort, Jenn-Air® and Amana® brands to its and help eliminate substandard Whirlpool Foundation and Maytag debuting energy-efficient appliance growing portfolio. Like the historical housing in the United States. In 2006, Foundations donate more than offerings. success of the three-tier KitchenAid®, the program unites 100 local residents $9.2 million to community organizations Whirlpool® and Roper® brand structure, with 100 Whirlpool employees from around the world. 2005 the new Maytag® brands are carefully 100 Habitat for Humanity affiliates. Whirlpool Corporation passes $14 billion 2008 in net sales. Fettig also presides over periods of Whirlpool Corporation moves its Asian challenging global financial crises, regional headquarters and technology and makes strategic decisions that center to Shanghai, China. ultimately make the company stronger than ever before. Embraco and Multibrás merge, operating with Whirlpool Corporation as Whirlpool S.A. Amana® brand introduces first French Door Refrigerator with ice and water dispensing from the door. Continuing to garner accolades worldwide, Whirlpool Corporation is ranked in BusinessWeek’s Top 100 Innovative Companies in the World. Whirlpool Corporation pledges to support by 2011, “every Habitat for Humanity home, everywhere, with everyone” through product donations, cash or home sponsorship. By 2009, the 2005 Habitat for Humanity Women Build 1 2008 Jeff Fettig 15 single largest investment Whirlpool Whirlpool Europe Region changes Corporation has made anywhere in its name to EMEA—Whirlpool Europe, the world— which “reinforces our Middle East and Africa—to be more commitment to the competitiveness of reflective of the business. U.S. manufacturing.” 2009 Whirlpool Corporation opens the World Whirlpool Corporation reaches of Whirlpool, a new product experience 2011 $17.1 billion in net sales and employs center in Chicago, Illinois. Whirlpool Corporation celebrates its more than 70,000 people. Whirlpool Corporation opens its first 100th anniversary. Whirlpool China enters 50-50 joint- stand-alone appliance store outside its venture with Hisense Kelon Electrical Shunde, China, microwave plant. Holdings Company Ltd., to deliver new Since Whirlpool Foundation’s founding world-class and innovative appliances in 1951, organizations and programs to consumers in China. A 328,000 square have benefited from more than foot Hisense-Whirlpool production plant $128 million in grants. begins operation to produce estimated 2 million high-end top- and front-load Maytag® brand commits $4.5 million to washing machines and 1 million multi- commend Boys & Girls Clubs that exhibit door refrigerators per year under the exemplary performance. Through a new Whirlpool®, Hisense® and Rongsheng® partnership between Maytag and Boys brands. Partnership increases company’s & Girls Clubs of America, the chosen industrial and competitive commercial clubs will receive up to $150,000 to footprint in China. continue their great work and positive impact on youth, their families and the community. Seven inaugural Maytag 2010 Dependable Club award recipients are selected from around the world, Whirlpool Corporation announces including one club located on a military 2011 Rendering of Whirlpool’s new headquarters plans to invest $85 million to build installation in Germany. a centralized headquarters riverfront office campus and renovate other Whirlpool Corporation debuts the $500 facilities in Benton Harbor, Michigan. million Harbor Shores development, Company remains true to its century- a social and economic development old Midwestern roots. project aimed to promote Benton Harbor and St. Joseph, Michigan. Whirlpool Corporation announces a Project features Jack Nicklaus Signature $120 million investment in building golf course, which will host the 2012 2011 Whirlpool‘s 100 Years logo a new LEED-certified manufacturing and 2014 Senior Professional Golf facility in Cleveland, Tennessee—the Association Championships. 16