Clinical Trial Perspective Randomization in clinical trials: can we eliminate bias? Clin. Invest. (2013) 3(1), 37–47 Randomization plays a fundamental role in clinical trials. While many OleksandrSverdlov1 modern clinical trials employ restricted, stratified or covariate-adaptive & William F Rosenberger*2 randomization designs that pursue balance in treatment assignments 1Translational Sciences, Novartis Pharmaceuticals and balance across important covariates, some clinical trials call for Corporation, NJ, USA response-adaptive or covariate-adjusted response-adaptive (CARA) 2Department of Statistics, George Mason randomization designs to address multiple experimental objectives University, 4400 University Drive MS 4A7, Fairfax, VA 22030, USA primarilyrelatedtostatisticalefficiencyandethicalconsiderations.Inthis *Author for correspondence: paper,weelicitkeyprinciplesofthewell-conductedrandomizedclinical Tel.: +1 703 993 3645 trial and explore the role of randomization and other important design E-mail:
[email protected] tools in achieving valid and credible results. We give special attention to response-adaptive and CARA randomization designs, which have a firm theoretical basis, but are more complex and more vulnerable to operational biases than traditional randomization designs. We conclude that modern advances in information technology, rigorous planning, and adherence to the key principles of the well-conducted clinical trial shouldenablesuccessfulimplementationofresponse-adaptiveandCARA