POST-EVENT REPORT 2018 “GABF provides an incredible opportunity to support our current customers and meet new prospects. We partner with craft brewers all over the country who are seeking capital to expand, so to be able to connect with all of these folks in one place at the industry’s biggest event is highly valuable. The exposure we gain by sharing a beer with brewers and owners in such a cool atmosphere, as well as them seeing our logo around the venue, is great!”

Randall Behrens & Tracy Sheppard, Senior Loan Officers Live Oak Bank (Non-Exhibiting Patron) Facts + Figures September 20–22, 2018 • Convention Center Awards Ceremony • September 22

C S 201 201 2018 201 201 2018 0000 0000 2000 2 08 08 ( F S SSSS) 57,681 hours 66,854 hours 68,596 hours

FS B CM B 201 201 2018 201 201 2018 800 00 000 22 2 8 BS BS BS BS BS BS 800 breweries 800 breweries 800 breweries 1,752 breweries 2,217 breweries 2,404 breweries

CM FCS

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Medas awarded 0 edas pus ro Coaoration udges 2 udges ro 1 ountries Beerstye ategories eauated 102 pus BF ro Coaoration erage o eers entered in ea ategory 8 eers Category wit igest nuer o entries uiy or ay 1 entries Attendee Demographic Information

Age: What was your mode 21-24...... 3% of transit to the event? (select all that apply) 25-34...... 33% 16-20 Times 11-15 Times 35-44...... 30% 2% 3% Ride Share (Uber, Lyft). . . . 46% 1-2 Times Walk...... 30% 45-54...... 20% 21% First Time Light Rail...... 22% 55+ ...... 14% 3-5 Times 37% 23% Drive ...... 12% 6+ Times Carpool/Dropoff...... 8% 12% Gender: Bus ...... 7% Taxi ...... 1% Male...... 67% 21+ Times Female...... 32% 2% Bike...... 1% Prefer Not to Say...... 1% Educational level: Marital status: High School and below. . . . . 12% Not at All Undergraduate Degree. . . . . 51% Single...... 34% 3% Married ...... 61% Graduate Degree...... 37% Other...... 5% 5+ Times /Month 1-4 Times Are you a homebrewer? /Month Combined household income: 42% Yes...... 39% 55% No...... 50% $110K+...... 49% Would like to start...... 11% $90K-$109K ...... 16% $60K-$89K ...... 18% $35K-$59K ...... 12% Under $34K...... 5% Not at All 2%

5+ Times/ Month 39% 1-4 Times/Month 59% Sponsorship Benefits Event Marketing

Billboards & Transit Print Advertising Website Outdoor billboards plus Print ads in Beer Advocate, There were more than 554,000 light rail and bus wraps, and Boulder Weekly, Westword, visits and 1 .2 million page posters placed in the , The Rooster, The New Brewer, views on the GABF website Boulder and Fort Collins metro Zymurgy and the Craft Brewer’s between July and September areas for 4-10 weeks, location Conference and Homebrew dependent . Con programs. Online & Social Media More than 120,000 followers Emails Radio & Television on Facebook Twitter and Multiple emails sent to more Paid advertising on Pandora Instagram helped #GABF than 200,000 American Radio and iHeart Media radio Trend nationally on Saturday, Homebrewers Association stations 97 .3 KBCO, 103 .5 September 22 . members, non-members, The Fox,106 .7 KWBL The Brewers Association members Bull, and 850 KOA, as well as and past festival attendees . paid partner promotions on CBSDenver .com News Releases News releases distributed Ticket Giveaways pre- and post- event to Radio partners 97 .3-FM KBCO, national and local media . 103 .5-FM The Fox,106 .7-FM KWBL The Bull, and 850- Posters AM KOA gave away tickets 4,600 distributed to breweries, online and on-air as did other bars, liquor stores, homebrew sponsors and exhibitors . shops and clubs .

“GABF offers several opportunities to connect with our customers. Through the event itself, and the fact it draws so many brewers and brewery owners, it offers a place and time where our craft brewing customers are in high concentration and good spirits; this allows to have face-to-face meetings, conduct hop selection remotely, and/or just have casual interactions. By having a booth in the Homebrew Marketplace, we also connect with homebrew shop owners, and the homebrewers themselves; this is a great way to promote our key ingredient lines.” Jake Keeler, Director of Marketing Brewers Supply Group (Exhibiting Premier Sponsor) Festival Marketing

Light Rail Wrap and Poster

SEPTEMBER 20–22, 2018

TICKETS ON SALE NOW!

COLORADO CONVENTION CENTER | DENVER, COLORADO GreatAmericanBeerFestival.com

® Official Website Billboards OFFICIAL SPONSORS IN ASSOCIATION WITH OFFICIAL RADIO SPONSOR Advertisements

SEPTEMBER 20–22, 2018

OFFICIAL RADIO PARTNER IN ASSOCIATION WITH

OFFICIAL SPONSORS My GABF App

Posters Social Media Thanks to our sponsors for their generous support!

OFFICIAL SPONSORS

ASSOCIATE SPONSORS

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OFFICIAL RADIO PARTNERS

PATRON SUPPORTERS

FEATURED CRAFT BREWERY SPONSORS

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LALLEMAND BREWING GREAT AMERICAN BEER FESTIVAL® MAP

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T 14 10 R V O 34 18 J 20 21 22 23 24 25 26 27 28 29 30 31 32 33 BREWER REG.

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19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 & ENTRANMEDIA CE LOUNGE 15 14 13 12 11 10 9 8 7 6 5 4 3 2 INFO GUIL 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 E L CHEESE SPORTS BAR 17 1 AT 17 1 17 2 3 4 5 6 7 8 9 10 5 6 7 4 3 8 9 2 24 23 22 25 26 20 21 27 19 2 3 4 5 6 7 8 9 10 5 6 7 4 3 8 9 2 24 23 22 25 26 20 21 27 19 10 5 6 7 4 3 8 9 2 24 23 22 25 26 20 21 27 19 ST MEDA 1 28 1 28 1 28 Y 146 GUILD PAVILION 18 AV X 34 13 9 GABF & HE 18 N 34 18 I 34BREWERY 20 21 22 23 24 25 26 27 28 29 30 31 32 33 MERCH

RESTROOMS MEET THE BREWER 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 15 14 13 12 11 10 9 8 7 6 5 4 3 2

14 15 14 145 144 14 KRAVE 178 17 1 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 JERKY 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 3 3 3 1 1 1

17 1 17 1 2 2 2 1 1 1 1 173 172 169 168 1 1 GABF & BREWERY MERCH GABF & BREWERY 1 23 W 1 1 12 8        18     TAHOE  KITCHEN CO. 143 142 20 21 22 23 24 25 26 27 28 29 30 31 32 33 18 M 34 H 34 COLORADO

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ENTRAN163CE 162 160 159 1 1 28 1 24 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 BREWER REGENTRANCE. 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 & INFO ENTRANCE 17 1 17

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27 4 #BEERTRAVEL PAVILION #BEERTRAVEL PAVILION 1 PACIFIC NW HM1 HM5 HM6 105 106 5 1 6 1 21 22 23 24 25 26 27 28 29 30 24 25 26 31 23 22 27 28 21 29 33 39 38 37 32 40 41 36 35 42 34

MID ATLANTIC 7 1 8 1

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2 3 4 5 6 7 8 9 10 4 5 6 3 2 7 8 9 STAGE 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 1 NEW ENGLAND 20 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 MOUNTAIN 17 1

SOUTHEAST 18 E 17 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 SOUTHWEST 29 SILENT DISCO 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 5 17 1 GREATBARREL LAKES AGED ENTRANCE LINE AREA 1 BEER GARDEN D RECYCLE! 18 34 B MEET THE BREWER LOOK FOR THE ZEROHERO 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 A TENTS THROUGHOUT THE HALL DR. T-SHIRT 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 TICKET HOLDER ENTRANCE 17 1

18 C 34 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 FOOD FOOD 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 15 14 13 12 11 10 5 6 7 4 3 8 9 2 24 30 29 28 23 20 22 31 19 32 27 26 33 21 25 STYMIE CANINE 16 15 14 13 12 11 10 5 6 7 4 3 8 9 2 24 30 29 28 23 20 22 31 19 32 27 26 33 21 25 FOUNDATION 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 PINTS FOR WATER FIRE TICKET HOLDER ENTRANCE PROSTATES IS LIFE FIGHTERS

Get the FREE My GABF app & 1 34 1 34 17 1 plan a route to your #HOPPYPLACE! RESTROOMS SMOKING AREA RESTROOMS

SEATING FOODFESTIVAL FUN EXIT

RESTROOMSBREWERIES MEET THE BREWERINFO/MERCH !

“Attending GABF and having a presence there is very important to our company in many ways. It allows us to keep our finger on the pulse of the industry. The heart of the brewing community is there and in an ever-changing landscape it is vital to remain connected to the network. Additionally, there is no better place to get a chance to have your beers tested by not only 60,000 beer lovers during the festival, but also by the best beer judges in the world during the GABF competition. It is a “must” for our brewing company every year. ”

Jaime Dietenhofer, Founder/CEO Figueroa Mountain Brewing Co. (Featured Brewery Sponsor) 6 Festival Highlights

70 Exhibitors (non-breweries) Exhibitors displayed products Great American Beer Pavilions such as beer cookbooks, brewing The seven areas at this year’s festival allowed supplies, glassware, hop candles, attendees to explore the world of beer and food, kegerators, apps, portable learn about the brewers behind their favorite hammocks, skis, hats, T-shirts, beers, understand what judges look for in a beer, sunglasses and magazines . pick up a few books to learn more about our favorite beverage and more . Festival Flair Awards All breweries were invited to Beer & Food Pavilion decorate their booths. Sponsored by Albertson/Safeway Protect Craft Guilds Pavilion 2019 Brewery Booth Winner: Professional chefs and brewers presented At the SYLB Pavilion, attendees New Holland Brewing Company fresh food pairings with craft beer in the experienced a virtual road trip across 2018 Brewery Table Winner: Beer & Food Pavilion to 90 participants the country as they explored a variety of beers from 20 state guilds . Guests had Spice Trade Brewing per session . the chance to talk to the brewers, enjoy Paired beers from nowhere else in the festival and Silent Disco Sponsored by Microstar Logistics learn about the passion that defines small Sponsored by Oskar Blues Attendees joined noted chefs and small & brewers in America . Attendees sported wireless independent brewers in an intimate setting headsets and boogied to the tunes located just off the main hall. Showcasing The CraftBeer.com Campground of a DJ . It was fun for participants how well craft beer pairs with local food, The CraftBeer.com Pavillion offered a fun and even more fun for spectators! attendees sampled beers paired with foods and interactive way for attendees to immerse prepared by chefs from across the country . themselves in the world of small and Eco-Friendly Initiatives Beers here were available only in the independent craft brewers . The three main Great American Beer Festival pavilion and not in the festival hall . features were: Sit & Sip: Attendees had the opportunity to is committed to creating a Brewers Studio Pavilion sit down with top craft brewers, sip on some zero waste event . Compost, Attendees observed and participated as of their latest brews and learn more about recycling and waste stations are brewers held discussions on key topics the beers directly from the people placed throughout the venue . ranging from collaboration beers, creating a behind them Energy usage is offset through pub culture and learning what it takes to go You Be The Judge: This feature gave the Colorado Carbon Fund and pro in the craft brewing industry . attendees a chance to learn from officially attendees can learn more in an certified judges and see how the thousands educational area which featured GABF Pro-Am Competition of beers in the GABF competition are sustainability in breweries . Sponsored by Briess Malt & Ingredients Co., evaluated . The Country Malt Group and White Labs #beertravel: Beer tourism is the best tourism Sunshine Suite and Designated This booth featured 118 entries from teams and this area showcased some Driver Lounge Area of a homebrewer and commercial brewers of the finest beery destinations in the Sponsored by Sunshine who scaled up a homebrew recipe for this known brewniverse . Designated drivers were offered competition . Winners of the competition were awarded gold, silver and bronze chair massages, complimentary medals . snacks, a free GABF hat and unlimited non-alcoholic refreshments, including craft brewed sodas . Media Coverage We try to be comprehensive, but with such extensive nationwide coverage, this list represents only a sampling of GABF’s media coverage. More than 500 million total media impressions!

National Coverage China .org .cn HackBend 1310 KFKA Cincinnati Business Courier Hackernoon 303 Magazine Cincinnati Enquirer Herald-Tribune 5280 City Pages Highlands Ranch Herald 99 .5 FM Mountain CityBeat Hoodline 99 .5 FM The Mountain Cleveland .com Hopculture A Good Beer Blog Colorado Beer Girl Hoplight Social Akron Beacon Journal Colorado Events Today Hyperallergic Alamo Gordo Daily News Colorado Expression Idaho Statesman Albuquerque Beer Scene Colorado Springs Gazette Indianapolis Star Albuquerque Business First Columbus Business First Infosurhoy American Craft Beer Commercial Appeal Inside INdiana Business Argus Leader Craft Beer & Brewing Magazine K99 .com Arvada Press Craft Beer Guy Kansas City Business Journal Atlanta Journal Constitution Craft Brew News KBZK (CBS, Butte, Montana) Austin 360 Craft Brewing Business KCBS Radio Austin Chronicle Creative Loafing KCNC (CBS 4) Online Beer Connoisseur Daily Local News KCNC (CBS) Beer Run Blog Daily News Journal KDFX (Good Day Colorado) Beer Search Party Dayton Business Journal KDSP-AM Denver Beer Street Journal Delaware Online KDVR (FOX) Beervana Buzz Denver Business Journal KDVR (FOX) Bend Source Weekly Denver Free Fun KDVR (FOX) BizBash Denver Our Community Now KDVR (FOX) Online BizWest Denver Patch KFQX (FOX) Boise Weekly Denverite KGAB AM 650 Boulder County Arts Alliance Detroit Free Press KHOW Boulder Daily Camera Dining Out Denver & Boulder King FM 101 9. Boulder Weekly DrinkedIn KMGH (ABC) Brew Studs Eater Denver KNSD (NBC San Diego) Brewbound Eater San Francisco KNSD (NBC San Diego) Online BrewDad .com Englewood Herald KNUS Denver Brewpublic .com Florida Today KOAA-AM Bring Me the News Focus on the Beer KOA-AM Brookston Beer Bulletin Fond Du Lac Reporter KRDO-FM Colorado Springs Radio Broward Palm Beach New Times Food & Wine KRTV (CBS Montana) Cake n’ Knife Food GPS KTVD (NBC/KUSA affiliate) Carson Now Forbes KTVN (CBS) CBS4indy Fort Collins Coloradoan KTVQ Centennial Citizen Fortune KTXELD (ABC, San Angelo, Texas) Charlotte Business Journal Fox 59 KUNC Charlotte Magazine Golden Transcript KUSA (NBC) Charlotte on the Cheap Great Beer Now KUSA (NBC) Online Chicago Now Growler FIlls KUSA-TV Chicago Tribune Guide Live KUSI PHOTOS © 2018 BREWERS ASSOCIATION San AntonioCurrent San AntonioBusiness Journal Salt LakeCityTribune Sacramento BusinessJournal Rochester DemocratandChronicle Richmond BizSense Record Courier Reading Eagle Pubcast Worldwide Porch Drinking Pivo .by Pillar toPost Pensacola NewsJournal Paste Parker Chronicle Palladium Item Oregon CraftBeer On theListDenver On Denver OC Weekly NUVO NorthJersey Sentinel North Glenn-Thornton News Leader New SchoolBeer New MexicoDarkSideBrew Crew Nevada Appeal mybeerbuzz My Town NEO My Statesman My BeerBuzz MSU DenverInsider MPR News MoneyTalk 1690 Mitten Brew MinnPost Minnesota Monthly Minneapolis/St .PaulBusinessJournal Milwaukee Magazine Sentinel Milwaukee Journal Milwaukee BusinessJournal Miami NewTimes Martinsville ReporterTimes Marquee Mag Marco Eagle Malte Money Mainline Loopulo Lone Tree Voice Littleton Independent Lehigh Valley Live Laramie Live LA Weekly KWGN (FOX/CW) KWGN (FOX) KVUE Media CoverageContinued .com Untappd Uncover Colorado Twin CitiesPioneerPress Twin CitiesBusiness Triangle BusinessJournal Travel Beginsat40 TK BusinessMagazine Times Record News Thirst Colorado The WindsorTribune The WichitaEagle The Virginian-Pilot The Topeka Capital-Journal The Takeout The SacramentoBee The PostandCourier The PorchCast /Porch Drinking The NewSchool Call The Morning The Journal The Growler The FullPint The FencePost The DurangoHerald The DrinkableGlobe The DenverPost-Know The DenverPost The DenverChannel The DailyMeal The DailyJeff The DailyCommercial The CullmanTribune The Coloradoan The ColoradoSun The Brew Site The BeerRover The BarleyBlog The AllianceReview The Advocate Tennessee CraftBeer Tennessean Tenemu Tech Ohio Sunny 99.1 Star Gazette South PlatteIndependent Social inDenver Social inAurora Seattle Pi Santa YnezValley News Santa MariaTimes SanDiegoVille San FranciscoFocus San FranciscoChronicle San DiegoUnionTribune Xinhua NewsAgency WSOC-TV WOAI-AM SanAntonio Wine Enthusiast Willamette Week WHO-AM WGBCDT2 (NBC) WFED-AM Washington DC Westword West CoasterSD WCPO Washington BeerBlog VinePair Vineland DailyJournal USA Today Save the Date OCTOBER 3–5, 2O19

We look forward to working with you

Brewers Association | 1327 Spruce Street | Boulder, CO 80302 | 303.447.0816 [email protected]