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POST-EVENT REPORT 2018 “GABF Provides an Incredible Opportunity to Support Our Current Customers and Meet New Prospects

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POST-EVENT REPORT 2018 “GABF Provides an Incredible Opportunity to Support Our Current Customers and Meet New Prospects POST-EVENT REPORT 2018 “GABF provides an incredible opportunity to support our current customers and meet new prospects. We partner with craft brewers all over the country who are seeking capital to expand, so to be able to connect with all of these folks in one place at the industry’s biggest event is highly valuable. The exposure we gain by sharing a beer with brewers and owners in such a cool atmosphere, as well as them seeing our logo around the venue, is great!” Randall Behrens & Tracy Sheppard, Senior Loan Officers Live Oak Bank (Non-Exhibiting Patron) Facts + Figures September 20–22, 2018 • Colorado Convention Center Awards Ceremony • September 22 ATTENDANCE VOLUNTEERS 2016 2017 2018 2016 2017 2018 60,000 60,000 62,000 3,732 4,308 4,086 (DURING FOUR TASTING SESSIONS) 57,681 hours 66,854 hours 68,596 hours FESTIVAL BEER COMPETITION BEER 2016 2017 2018 2016 2017 2018 3,800+ 3,900+ 4,000+ 7,227 7,923 8,496 BEERS BEERS BEERS BEERS BEERS BEERS 800 breweries 800+ breweries 800+ breweries 1,752 breweries 2,217 breweries 2,404 breweries COMPETITION FACTS Judging Sessions: 6 Medals awarded: 306 medals plus 3 Pro-Am + Collaboration Judges: 293 judges from 13 countries Beer-style categories evaluated: 102 plus GABF Pro-Am + Collaboration Average # of beers entered in each category: 83 beers Category with highest number of entries: Juicy or Hazy IPA, 391 entries Attendee Demographic Information Age: Ho an ve What was your mode 21-24 . 3% of transit to the event? Y tt ABF? (select all that apply) 25-34 . 33% 16-20 Times 11-15 Times 35-44 . 30% 2% 3% Ride Share (Uber, Lyft) . 46% 1-2 Times Walk . 30% 45-54 . 20% 21% First Time Light Rail . 22% 55+ . 14% 3-5 Times 37% 23% Drive . 12% 6+ Times Carpool/Dropoff . 8% 12% Gender: Bus . 7% Taxi . 1% Male . 67% 21+ Times Female . 32% 2% Bike . 1% Prefer Not to Say . 1% Ho t ou Educational level: Marital status: Purc af High School and below . 12% Not at All Undergraduate Degree . 51% Single . 34% 3% Married . 61% Graduate Degree . 37% Other . 5% 5+ Times /Month 1-4 Times Are you a homebrewer? /Month Combined household income: 42% Yes . 39% 55% No . 50% $110K+ . 49% Would like to start . 11% $90K-$109K . 16% $60K-$89K . 18% $35K-$59K . 12% Ho t isit Under $34K . 5% Y ewery/Pub? Not at All 2% 5+ Times/ Month 39% 1-4 Times/Month 59% Sponsorship Benefits Event Marketing Billboards & Transit Print Advertising Website Outdoor billboards plus Print ads in Beer Advocate, There were more than 554,000 light rail and bus wraps, and Boulder Weekly, Westword, visits and 1 .2 million page posters placed in the Denver, The Rooster, The New Brewer, views on the GABF website Boulder and Fort Collins metro Zymurgy and the Craft Brewer’s between July and September areas for 4-10 weeks, location Conference and Homebrew dependent . Con programs. Online & Social Media More than 120,000 followers Emails Radio & Television on Facebook Twitter and Multiple emails sent to more Paid advertising on Pandora Instagram helped #GABF than 200,000 American Radio and iHeart Media radio Trend nationally on Saturday, Homebrewers Association stations 97 .3 KBCO, 103 .5 September 22 . members, non-members, The Fox,106 .7 KWBL The Brewers Association members Bull, and 850 KOA, as well as and past festival attendees . paid partner promotions on CBSDenver .com News Releases News releases distributed Ticket Giveaways pre- and post- event to Radio partners 97 .3-FM KBCO, national and local media . 103 .5-FM The Fox,106 .7-FM KWBL The Bull, and 850- Posters AM KOA gave away tickets 4,600 distributed to breweries, online and on-air as did other bars, liquor stores, homebrew sponsors and exhibitors . shops and clubs . “GABF offers several opportunities to connect with our customers. Through the event itself, and the fact it draws so many brewers and brewery owners, it offers a place and time where our craft brewing customers are in high concentration and good spirits; this allows to have face-to-face meetings, conduct hop selection remotely, and/or just have casual interactions. By having a booth in the Homebrew Marketplace, we also connect with homebrew shop owners, and the homebrewers themselves; this is a great way to promote our key ingredient lines.” Jake Keeler, Director of Marketing Brewers Supply Group (Exhibiting Premier Sponsor) Festival Marketing Light Rail Wrap and Poster SEPTEMBER 20–22, 2018 TICKETS ON SALE NOW! COLORADO CONVENTION CENTER | DENVER, COLORADO GreatAmericanBeerFestival.com ® Official Website Billboards OFFICIAL SPONSORS IN ASSOCIATION WITH OFFICIAL RADIO SPONSOR Advertisements SEPTEMBER 20–22, 2018 OFFICIAL RADIO PARTNER IN ASSOCIATION WITH OFFICIAL SPONSORS My GABF App Posters Social Media Thanks to our sponsors for their generous support! OFFICIAL SPONSORS ASSOCIATE SPONSORS ® OFFICIAL RADIO PARTNERS PATRON SUPPORTERS FEATURED CRAFT BREWERY SPONSORS ® ewi n g r c b o m n i p a r n r e y p 2 0 1 2 EST. C O M R K m S T O C K P A n i c h i g a THREE WEAV3 RS™ BREWING COMPANY PREMIER SUPPORTERS SUPPORTERS LALLEMAND BREWING GREAT AMERICAN BEER FESTIVAL® MAP FOOD MORE RESTROOMS OUTSIDE ON DOCKS DD 39 40 LOUNGE BREWER & BADGED SUNSHINE BREWERS PERSONNEL RESTROOMS CHAIR STUDIO SUITE & DD FOOD FOOD & BEER Z MASSAGE 28 LOUNGEP 34 18 K 34 PAVILION BELMONT GABF SAUSAGE CO. 15 16 17 18 19 20 21 22 23 24 25 RMO HATS PASSANANTE’S HOME 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 FOOD SERVICES MERCH COLORADO EXIT LIMITED 14 14 14 15 182 ® 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 BREWER 27 1 MORE 17 1 17 1 ENTRANCE GABF 22 20 18 MERCH 16 18 Y 34 T 14 10 R V O 34 18 J BREWER REG. 20 21 22 23 24 25 26 27 28 29 30 31 32 33 DS 149 148 & ENTRANMEDIA CE 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 LOUNGE 15 14 13 12 11 10 9 8 7 6 5 4 3 2 INFO GUIL 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 E L CHEESE SPORTS BAR 17 1 AT 17 1 17 2 3 4 5 6 7 8 9 10 5 6 7 4 3 8 2 9 24 23 22 25 26 20 27 21 19 2 3 4 5 6 7 8 9 10 5 6 7 4 3 8 2 9 24 23 22 25 26 20 21 27 19 10 5 6 7 4 3 8 2 9 24 23 22 25 26 20 27 21 19 ST MEDA 1 28 1 28 1 28 Y 146 GUILD PAVILION 18 AV X 34 13 9 GABF & HE 18 N 34 18 I 34BREWERY 20 21 22 23 24 25 26 27 28 29 30 31 32 33 MERCH RESTROOMS MEET THE BREWER 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 15 14 13 12 11 10 9 8 7 6 5 4 3 2 14 15 14 145 144 14 KRAVE 178 17 1 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 JERKY 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 3 3 3 1 1 1 17 1 17 1 2 2 2 1 1 1 1 173 172 169 168 1 1 GABF & BREWERY MERCH GABF & BREWERY 1 23 W 1 1 12 8 18 TAHOE KITCHEN CO. 143 142 20 21 22 23 24 25 26 27 28 29 30 31 32 33 18 M 34 H 34 COLORADO ™ GLASSES FOOD S U THREE WEAV3 RS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 15 14 13 12 11 10 9 8 7 6 5 4 3 2 Q BREWING COMPANY 21 19 17 140 15 171 170 167 166 17 1 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 FOOD 165 164 161 17 1 17 1 SHOP BEER COUNTRY 11 7 PAWS GLITZ X-COMMUNICATED 139 138 EXIT MORMON CRAFT 2 3 4 5 6 7 8 9 10 5 6 7 4 3 8 2 9 18 24 23 22 17 16 25 26 20 27 21 19 BEVCO, LLC 10 5 6 7 4 3 8 2 9 18 24 23 22 17 16 25 26 20 21 27 19 10 5 6 7 4 3 8 2 9 18 24 23 22 17 16 25 26 20 27 21 19 DRINKING L G 18 BREWER ENTRAN163CE 162 160 159 1 1 28 1 24 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 BREWER REGENTRANCE.
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