Digital Commons @ Assumption University Honors Theses Honors Program 2020 The Marketing of Fame: How Kim Kardashian has Sustained Her Fame, and What Companies Can Learn From Her Elizabeth Paquette Assumption College Follow this and additional works at: https://digitalcommons.assumption.edu/honorstheses Part of the Marketing Commons, and the Social Media Commons Recommended Citation Paquette, Elizabeth, "The Marketing of Fame: How Kim Kardashian has Sustained Her Fame, and What Companies Can Learn From Her" (2020). Honors Theses. 81. https://digitalcommons.assumption.edu/honorstheses/81 This Honors Thesis is brought to you for free and open access by the Honors Program at Digital Commons @ Assumption University. It has been accepted for inclusion in Honors Theses by an authorized administrator of Digital Commons @ Assumption University. For more information, please contact
[email protected]. The Marketing of Fame: How Kim Kardashian has Sustained Her Fame, and What Companies Can Learn From Her By Elizabeth Paquette Thesis Advisor: Dr. Cary LeBlanc Marketing A Thesis Submitted to Fulfill the Requirements of the Honors Program at Assumption College Spring 2020 1 Table of Contents Introduction .............................................................................................................2 Background on Kim Kardashian ...........................................................................5 Literature Review ....................................................................................................6 ²