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New Look of UT Homepage Aims to Bolster Brand, Improve User UTutnews.utoledo.edu NEWSDEC. 14, 2009 VOLUME 10, ISSUE 17 First Solar VP to UT to graduate first address graduates PhD in Biomedical Dec. 19 Engineering By Vicki L. Kroll By Jeffrey Romagni r. David Eaglesham, vice president of fter successfully defending her Dtechnology and chief technical officer Adissertation, Archana Bhat will at First Solar, will speak at The University become the first graduate of UT’s joint of Toledo’s commencement ceremony doctoral program between the colleges of Saturday, Dec. 19, at 10 a.m. in Savage Engineering and Medicine. Arena. Originally discussed by the Medical In case of severe winter weather, the University of Ohio and UT prior to 2006, ceremony would take place Sunday, Dec. 20, the Biomedical Engineering Program is at 10 a.m. an example of one of the many positive There academic progressions made by the are 1,968 University following the merger of the two candidates for institutions. degrees from the The doctor of philosophy in biomedical colleges of Arts engineering is designed for students with and Sciences, either master’s degrees in engineering or Business in science fields and centers on several Administration, core course requirements in mathematics, Education, engineering and the biomedical sciences. Eaglesham Engineering, The curriculum also contains an entrepre- Health Science and Human Service, neurship component. Students take two Medicine, Nursing, Pharmacy and courses on intellectual property and strategic University College Degree Programs. There planning from the College of Business are 724 candidates for doctoral, education Administration and develop a business plan specialist and master’s degrees, and 1,244 to commercialize ideas born from their for bachelor’s and associate degrees. dissertation research. An honorary doctorate in science The curriculum also offers a PhD will be presented to Eaglesham during the program for MD students that are interested ceremony, which will be webcast live at Photo By Daniel Miller in pursuing a dual degree and careers as http://video.utoledo.edu. physician scientists. FEELIN’ FESTIVE: Student Mike Trimble bought a Santa figure from Sylvia Mutchler’s booth at the continued on p. 7 holiday craft show Friday in Rocket Hall. continued on p. 2 New look of UT homepage aims to bolster brand, improve user experience isitors of The University of Toledo’s the ability to highlight the many great things Marketing, University Vhomepage will find a new, streamlined happening at the University,” said Lawrence J. Communications and look to the site when they visit the page Burns, vice president for external affairs and Diversity Recruitment. Wednesday afternoon. And it’s one that interim vice president for equity and diversity. Among the new the Division of External Affairs hopes will “The flexibility of the layout and imagery features of the page resonate with perspective students. will allow us to adapt for any situation, are the integration of The new look of the page, utoledo.edu, while providing the users with an enhanced social media tools like was conceived in an effort to better integrate experience as they explore all UT has to Twitter, Facebook, the UT brand identity, while incorporating data offer.” UT journals, and collected about user habits and information The project was driven largely by the quick links to majors, needs. Division of External Affairs, which includes colleges and online “We have leveraged the power of the the Center for Creative Instruction, Enrollment applications. ‘More’ campaign in a way we hope gives us Services, Health-Care Marketing, University continued on p. 2 DEC. 14, 2009 NEWS UT Homepage UT Medical Center recognized PhD continued from p. 1 for high organ donation rate continued from p. 1 “Our research showed us that without a By Kim Harvey The University’s goal for the program doubt, prospective students visiting the site is to recruit at least six students per year were primarily interested in what majors we — a goal that UT is more than likely going offer, as well as how to begin the application to surpass, considering 18 students have process,” said Kathleen Walsh, director of enrolled over the program’s three-year Web development. “By modifying our layout, history. we were able to make these user priorities For her PhD, Bhat elected to follow more prominent, while showing the breadth of the entrepreneurial option, completing two opportunities available inside and outside the business courses and developing a business classroom.” plan to commercialize her research on Understanding that current members developing artificial bones. of the UT community are also a primary In her business plan, Bhat outlined the audience for the homepage, developers steps involved to develop a commercial integrated an “A-Z” link, through which users artificial bone product, which includes can quickly link to any page. development and testing, U.S. Food “While we encourage our faculty, staff and Drug Administration licensing, and and current students to utilize the myUT page manufacturing and funding. as their primary UT homepage, we know “It gives me great pride to be the first that often they, and some of our external graduate of the Biomedical Engineering audiences, need a way to rapidly find a variety Program,” Bhat said. “Coming from an of pages,” Walsh said. “We hope this tool engineering background would have made meets that need.” grasping the biological techniques difficult. “This page represents a great collab- However, the faculty and staff on the oration between Web designers, marketing Photo By Daniel Miller medical campus made learning easier.” professionals, communications strategists, Bhat has accepted employment as a Mark Chastang joined, from left, Kristen Calkins, Cindy Schneider and Norma Tomlinson to accept enrollment experts, diversity leaders and Silver Medals of Honor from the U.S. Department of Health and Human Services for increasing the postdoctoral fellow at the University of beyond,” said Tobin J. Klinger, senior director number of organs available for transplant. Carolyn Ruge of Life Connection of Ohio, far right, also California and will begin her research there for university communications. “It would not attended the ceremony. this month. have been possible without their hard work “Archana Bhat’s exceptional abilities and commitment to taking our Web presence point to great success in her new role and to a new level.” bright future as a biomedical engineering or the second consecutive year, The Tomlinson said. “It’s a compilation of team- “The UT homepage is the primary face to researcher,” said Dr. Nagi G. Naganathan, University of Toledo Medical Center work from everyone in the program — from the external community,” Burns added. “This F dean of the College of Engineering. has been recognized for its success in in- our staff, to our physicians, to organiza- is our primary landing page for prospective “It is worth noting that Bhat’s research creasing the number of organs available for tions such as Life Connection — working students, their parents, potential patients, our on artificial bone development will be transplantation. together at a time that is very difficult for alumni and the community, and we hope we continued by another gifted student, Members of the UT team, including donors’ families.” have created an exciting gateway to welcome Hoangha Dao, who joined the Biomedical Kristen Calkins, registered nurse and direc- UTMC, she continued, has made a them to The University of Toledo.” Engineering PhD Program this fall. Dao tor of trauma services, and Cindy Schneider, commitment toward best practices in organ has just been awarded a National Science registered nurse and transplant administra- donation by taking part in state and national Foundation doctoral fellowship for carrying tor, joined Mark Chastang, UTMC vice collaboratives on organ donation and apply- out this research.” president and executive director, and Norma ing those best practices. The medical center Main Campus Tomlinson, UTMC associate vice president was the first medical facility in greater tobacco policy vote and associate executive director, in accept- Toledo to enact policy and procedure based ing Silver Medals of Honor during a recent on cardiac death criteria. Go to https://my0.utoledo.edu/survey/ operational leadership team meeting on Carolyn Ruge, chief operating officer login.asp?hidSurveyID=77. Health Science Campus. of Life Connection of Ohio, which works Enter your UT e-mail user ID and The medals, given by the U.S. Depart- closely with local organ procurement and password and click on “submit.” ment of Health and Human Services, recog- transplantation programs, was on hand when nize UT’s success in increasing the number UT’s team received the medals. Choose which option you would of organs available for transplant. “Organ donation is an important part like the University to consider UT Medical Center was recognized for of the end-of-life process,” Ruge said. implementing: having eight or more eligible organ donors “There are roughly 25 organ donors each • Establish a tobacco-free campus; during a 22-month award period ending in year in northwest Ohio. People are usually • Designate four outdoor areas for April and for meeting one of three addi- surprised and think the number should be tobacco use; or tional criteria: improving donation rates, much higher. It could be if discussion about • No change from UT’s current policy increasing the number of organs donated organ donation and peoples’ wishes were affecting Main Campus, which per individual donor to 3.75 or higher, and addressed at times other than those of great prohibits tobacco use in buildings expanding clinical processes for recovering loss.” Bhat but allows it outdoors 30 feet from organs. Ohio citizens can get information about these structures. “As a transplant center, we strive to be donation and enter the state’s organ donor Deadline to vote: Friday, Dec. 18 good leaders in the area of organ donation,” registry at www.donatelifeohio.org.
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