SPORT BUSINESS MANAGEMENT SPORTS ARE SO MUCH MORE THAN THE GAME PLAYED — MARKETING, PROMOTIONS, SALES, AND LOGISTICS PLAY VITAL ROLES. USE YOUR BUSINESS SAVVY TO TURN YOUR

PASSION INTO A REWARDING CAREER WITHIN THIS BILLION DOLLAR INDUSTRY. FLSOUTHERN.EDU/SPORTBIZ

Gain insights into the sports industry through the study of marketing, finance,  and economics, all while developing a strong foundation in business AT THE CENTER management. OF THE ACTION

WHAT WILL I STUDY? Our Central Florida location puts While you take core business courses such as you in the proximity of some of Principles of Management and Business Law, your sport's largest organizations. B.S. in Sport Business Management will immerse you in topics directly related to Students have interned at the sport industry. You'll examine media and NASCAR, PGA of America, marketing, learn how to design and manage sport and City Soccer venues, and take a close look at ethical issues in sports. Club, and , Buccaneers, and Lightning. PROJECT-BASED LEARNING You'll experience many of these concepts through a combination of hands-on classroom activities, volunteer and internship opportunities, and a capstone course that focuses on the application of theories, concepts, and practices associated with leadership roles in the sports industry. SPORT BUSINESS MANAGEMENT

BUILDING EXPERIENCE In addition to our internship guarantee, you'll have many other opportunities to gain the experience you need to build an eye-catching resume.

ON CAMPUS EVENTS — Work alongside our athletics department  to promote and manage our twenty NCAA Division II Athletic Programs. Without opportunities to JUNIOR JOURNEY — gain real experience, I would Travel to Glasgow and Edinburgh to never have been able to meet with top-tier soccer teams, tour land my first job with ESPN  Saint Andrews golf course, and attend a Media Networks which European Rugby Championship match. launched my career into Upcoming adventures include trips to this extremely competitive Dubai and Vancouver. industry.” LOCAL CLUBS — — John Higgins '05; Lakeland is home to several minor league Sales and Strategic  teams including the NBA's G League team Initiatives - TV & OTT at Lakeland Magic, Class A team Amazon Advertising , and PDL team Lakeland Tropics.