VANCOUVER FACTS & FIGURES UPDATE FEBRUARY 2011 HEADLINES “Excellent and very friendly Games” with a record 82 National Olympic Committees Record digital coverage of the Games More doping controls than ever at an Olympic Winter Games Transportation legacy with increased number of riders on public transport Nearly all Canadians watched the Vancouver Games Sports legacy that is encouraging physical activity at all levels Strong environmental and sustainability legacy New jobs and hundreds of millions of dollars injected into the local economy The Vancouver 2010 Olympic Winter Games MEDIA were a success for the Olympic Movement and Coverage from Vancouver reached nearly every for the host city, region and country - although, corner of the globe, and demonstrated the of course, tempered by the tragic death of a power of digital media in sharing the Olympic young athlete. For the Movement, the Games values. The 2010 Games will be remembered advanced the cause of universality and as a landmark event in the emergence of mobile expanded the global reach of the world’s phones as a multi-media platform. premier sporting event. For Canadians, the Vancouver 2010 reached a record Games left a lasting legacy of both tangible and potential audience of 3.8 billion people intangible benefits. The tangible benefits are worldwide and approximately 1.8 billion easy to list, but there is no way to quantify the viewers. sense of national unity and pride that swept There was almost double the amount of across Canada during the Games. television coverage of Vancouver 2010 than there was for the Turin Games in 2006 and three times the amount SUCCESS FOR THE OLYMPIC available during Salt Lake City 2002, MOVEMENT representing 31,902 hours of broadcast coverage in total. UNIVERSALITY Coverage was available on 235 TV Ensuring the broadest possible participation by stations and 100 websites around the top athletes is a key goal for the Olympic world Movement. The Vancouver Games advanced There were over 50,000 hours in total that cause on multiple levels. across all broadcast platforms Record participation by 82 National More than 6,000 hours of coverage Olympic Committees (NOCs). were delivered on mobile phones. Six NOCs participated for the first time. The Games attracted impressive 26 NOCs won medals. viewership globally with record 2,566 athletes were at the 2010 Games television audiences in Canada - 99 per cent of Canadians experienced the Record participation by women at a Games. Winter Games, in excess of 40 per cent Page 1/6 The U.S. TV audience totalled 190 The 2010 Legacies Now model is a lasting million, a record for any Olympic Winter legacy for sport and other non-profit groups. Games held outside the U.S. An Ipsos Reid poll in February 2011 Official broadcasting websites recorded found that 81% of British Columbia over 1.2 billion page views, and adults polled agreed that the Vancouver delivered over 265 million video views Games were a success. totalling over 38.3 million hours of videos viewed. 70% of 18 to 34 year old British The IOC Facebook page, launched Columbians polled by Ipsos Reid shortly before the Games, attracted thought that the Games were worth it. over 1.5 million Olympic fans in a matter of weeks. TRANSPORTATION LEGACY The Vancouver 2010 web site attracted The Games saw record use of mass transit that, 275 million visitors, more than double according to local transit officials, has changed the 105 million visitors for the Beijing commuting habits. 2008 site. Mass transit ridership increased by more than 50 per cent during the FIGHT AGAINST DOPING Games and remains well above In an encouraging sign in the fight against previous-year levels — up nearly 20 per doping, there were no major doping violations in cent in March. Vancouver. However, the IOC will retain TransLink, Vancouver’s transit agency, samples for eight years for further analysis as launched an ambitious expansion plan needed. before the Games that included 48 new More than 2,000 tests conducted. SkyTrain cars, a new SeaBus and 180 Testing for top five finishers, plus two diesel-electric hybrid buses. others, in every event. All of the new vehicles added before the Only two minor doping offences, neither Games have lower fuel consumption of which warranted disqualification. and fewer emissions. Samples held for eight years for The new Canada Line speeds travellers possible follow-up. between Vancouver’s airport and downtown areas. Improvements to the Sea-to-Sky GAMES ORGANISATION highway have made travel from Games organisers improved the ticketing Vancouver to Whistler safer and faster. process. An online fan-to-fan marketplace SPORTS LEGACY created a secure way to buy and sell The Games generated tremendous interest tickets. among Canadians and left a legacy that will Ticket holders were able to donate tickets to low-income Canadians online. encourage sports participation at all levels. More than 30 per cent of seats at high- 99 per cent of Canadians watched some demand events were open to the public coverage of the Games. for purchase – the highest ratio in The gold medal hockey game was the recent Winter Games history. most-watched broadcast event in Canadian history. The Richmond Oval skating track has SUCCESS FOR THE HOSTS been transformed into a community Using the Games as a catalyst, Vancouver 2010 facility that includes an indoor track, two significantly improved the city’s already ice rinks, badminton courts, volleyball advanced infrastructure. Vancouver was the first courts and a 2,300-square-foot fitness host city to set up a not-for-profit organisation centre. Co-ed recreational leagues have been formed. during the bid process to develop lasting The Vancouver Olympic Centre, used community legacies. 2010 Legacies Now for curling, will be part of a complex that focused on legacies in sport, the arts, literacy, includes a community centre, an ice environment, accessibility and volunteerism. Vancouver Facts & Figures/ 24 February 2011 Page 2/6 rink, a curling club, a pre-school, and 81,000 young people in 612 BC indoor and outdoor swimming pools. schools. The Own the Podium programme, which o The Inner-City Sport and led to a record 14 gold medals for Recreation Table, which Canada, will be continued and improves the availability of expanded, with funding being increased sport, recreation and leadership thanks to the success of Canadian programmes for inner city athletes at the Vancouver Games. residents, at risk youth and An Aboriginal Youth Sports Legacy children, supported several Fund was created and, as of 2009, the existing sport delivery fund supported 13 post-secondary organisations. school students, 70 high-performance o The Spirit of 2010 Hockey athletes, more than 125 community Tournament saw 275,000 groups, two provincial sport players participate in 1,300 ice organisations and the First Nations hockey tournaments between Snowboard Team. 2002 and 2009. The First Nations Snowboard Team o Chill, a snowboarding included 20 high-performance athletes programme for youth in and 116 recreational athletes from Vancouver and Prince George, across BC in 2010. served more than 650 at-risk As a result of Action Schools! BC, a youths between 2005 and 2008. 2010 Legacies Now spinoff, more than o Zero Ceiling, a snowboard 400,000 students across British programme that took individuals Columbia are participating in who wished to turn their lives programmes that combine physical around and gave them activity with health education. employment and life skills A new BC Sport Tourism Network training to become Alpine united 40 communities in an effort to sports accredited recreational encourage sport tourism in the province. leaders and instructors. In Other 2010 Legacies Now projects 2009-2010, close to 100 young support sports programmes for people also participated in a Aboriginal athletes, at-risk youth and Zero Ceiling snowboarding athletes with a disability. Such as: programme for at-risk youth that o Game Plan BC has provided offered adventure-based funding for more than 300 high learning. performance athletes in the o Inner-City Sport Court Project areas of coaching, training, was a plan to build an outdoor competition, sport science, and sports court in Vancouver’s sport medicine, every year Downtown Eastside and offer since 2003. programming there for local o Targeted Sport Strategy, since youth and families. 2004, has offered financial and technical support to 1,000 ENVIRONMENTAL SUSTAINABILITY athletes in 10 winter and 20 The 2010 Games increased awareness and set summer sports each year. new standards for sustainability. o The Growing Champions Every venue was built according to programme linked 25 high Canada’s green-building standards. performance athletes with Venues used innovative sustainability sponsors to offer financial methods such as capturing rain to assistance and development. irrigate landscaping and capturing the o The BC Sport Participation heat from used bath water. Programme provided more than Nearly 70 per cent of the heating for the 200,000 British Columbians Olympic Village came from waste heat with sport and recreation recovery systems, including heat from programmes. sewage. o SportFit, an online programme for youth, has served more than Vancouver Facts & Figures/ 24 February 2011 Page 3/6 The Olympic Village will anchor a according to the Conference Board of sustainable urban neighbourhood that Canada. will serve as a model development for A coalition of Metro Vancouver other cities. municipal governments announced in The Richmond Oval won numerous February 2011 that the Vancouver awards for environmental design. Games had so far helped to spur more VANOC received the Excellence for than CAD 300 million in economic Green Building award form the Globe development benefits, which has Foundation and the World Green resulted in 2,500 full time jobs.