VANCOUVER FACTS & FIGURES UPDATE FEBRUARY 2011

HEADLINES “Excellent and very friendly Games” with a record 82 National Olympic Committees Record digital coverage of the Games More doping controls than ever at an Olympic Winter Games Transportation legacy with increased number of riders on public transport Nearly all Canadians watched the Games Sports legacy that is encouraging physical activity at all levels Strong environmental and sustainability legacy New jobs and hundreds of millions of dollars injected into the local economy

The Vancouver 2010 Olympic Winter Games MEDIA were a success for the Olympic Movement and Coverage from Vancouver reached nearly every for the host city, region and country - although, corner of the globe, and demonstrated the of course, tempered by the tragic death of a power of digital media in sharing the Olympic young athlete. For the Movement, the Games values. The 2010 Games will be remembered advanced the cause of universality and as a landmark event in the emergence of mobile expanded the global reach of the world’s phones as a multi-media platform. premier sporting event. For Canadians, the Vancouver 2010 reached a record Games left a lasting legacy of both tangible and potential audience of 3.8 billion people intangible benefits. The tangible benefits are worldwide and approximately 1.8 billion easy to list, but there is no way to quantify the viewers. sense of national unity and pride that swept There was almost double the amount of across during the Games. television coverage of Vancouver 2010 than there was for the Turin Games in 2006 and three times the amount SUCCESS FOR THE OLYMPIC available during Salt Lake City 2002, MOVEMENT representing 31,902 hours of broadcast coverage in total. UNIVERSALITY Coverage was available on 235 TV Ensuring the broadest possible participation by stations and 100 websites around the top athletes is a key goal for the Olympic world Movement. The Vancouver Games advanced There were over 50,000 hours in total that cause on multiple levels. across all broadcast platforms Record participation by 82 National More than 6,000 hours of coverage Olympic Committees (NOCs). were delivered on mobile phones. Six NOCs participated for the first time. The Games attracted impressive 26 NOCs won medals. viewership globally with record 2,566 athletes were at the 2010 Games television audiences in Canada - 99 per cent of Canadians experienced the Record participation by women at a Games. Winter Games, in excess of 40 per cent Page 1/6

The U.S. TV audience totalled 190 The 2010 Legacies Now model is a lasting million, a record for any Olympic Winter legacy for sport and other non-profit groups. Games held outside the U.S. An Ipsos Reid poll in February 2011 Official broadcasting websites recorded found that 81% of over 1.2 billion page views, and adults polled agreed that the Vancouver delivered over 265 million video views Games were a success. totalling over 38.3 million hours of videos viewed. 70% of 18 to 34 year old British The IOC Facebook page, launched Columbians polled by Ipsos Reid shortly before the Games, attracted thought that the Games were worth it. over 1.5 million Olympic fans in a matter of weeks. TRANSPORTATION LEGACY The Vancouver 2010 web site attracted The Games saw record use of mass transit that, 275 million visitors, more than double according to local transit officials, has changed the 105 million visitors for the Beijing commuting habits. 2008 site. Mass transit ridership increased by

more than 50 per cent during the FIGHT AGAINST DOPING Games and remains well above In an encouraging sign in the fight against previous-year levels — up nearly 20 per doping, there were no major doping violations in cent in March. Vancouver. However, the IOC will retain TransLink, Vancouver’s transit agency, samples for eight years for further analysis as launched an ambitious expansion plan needed. before the Games that included 48 new More than 2,000 tests conducted. SkyTrain cars, a new SeaBus and 180 Testing for top five finishers, plus two diesel-electric hybrid buses. others, in every event. All of the new vehicles added before the Only two minor doping offences, neither Games have lower fuel consumption of which warranted disqualification. and fewer emissions. Samples held for eight years for The new Canada Line speeds travellers possible follow-up. between Vancouver’s airport and downtown areas. Improvements to the Sea-to-Sky GAMES ORGANISATION highway have made travel from Games organisers improved the ticketing Vancouver to Whistler safer and faster. process. An online fan-to-fan marketplace SPORTS LEGACY created a secure way to buy and sell The Games generated tremendous interest tickets. among Canadians and left a legacy that will Ticket holders were able to donate tickets to low-income Canadians online. encourage sports participation at all levels. More than 30 per cent of seats at high- 99 per cent of Canadians watched some demand events were open to the public coverage of the Games. for purchase – the highest ratio in The gold medal hockey game was the recent Winter Games history. most-watched broadcast event in Canadian history. The Richmond Oval skating track has SUCCESS FOR THE HOSTS been transformed into a community Using the Games as a catalyst, Vancouver 2010 facility that includes an indoor track, two significantly improved the city’s already ice rinks, courts, advanced infrastructure. Vancouver was the first courts and a 2,300-square-foot fitness host city to set up a not-for-profit organisation centre. Co-ed recreational leagues have been formed. during the bid process to develop lasting The Vancouver Olympic Centre, used community legacies. 2010 Legacies Now for , will be part of a complex that focused on legacies in sport, the arts, literacy, includes a community centre, an ice environment, accessibility and volunteerism.

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rink, a curling club, a pre-school, and 81,000 young people in 612 BC indoor and outdoor pools. schools. The Own the Podium programme, which o The Inner-City Sport and led to a record 14 gold medals for Recreation Table, which Canada, will be continued and improves the availability of expanded, with funding being increased sport, recreation and leadership thanks to the success of Canadian programmes for inner city athletes at the Vancouver Games. residents, at risk youth and An Aboriginal Youth Sports Legacy children, supported several Fund was created and, as of 2009, the existing sport delivery fund supported 13 post-secondary organisations. school students, 70 high-performance o The Spirit of 2010 Hockey athletes, more than 125 community Tournament saw 275,000 groups, two provincial sport players participate in 1,300 ice organisations and the First Nations hockey tournaments between Snowboard Team. 2002 and 2009. The First Nations Snowboard Team o Chill, a included 20 high-performance athletes programme for youth in and 116 recreational athletes from Vancouver and Prince George, across BC in 2010. served more than 650 at-risk As a result of Action Schools! BC, a youths between 2005 and 2008. 2010 Legacies Now spinoff, more than o Zero Ceiling, a snowboard 400,000 students across British programme that took individuals Columbia are participating in who wished to turn their lives programmes that combine physical around and gave them activity with health education. employment and life skills A new BC Sport Tourism Network training to become Alpine united 40 communities in an effort to sports accredited recreational encourage sport tourism in the province. leaders and instructors. In Other 2010 Legacies Now projects 2009-2010, close to 100 young support sports programmes for people also participated in a Aboriginal athletes, at-risk youth and Zero Ceiling snowboarding athletes with a disability. Such as: programme for at-risk youth that o Game Plan BC has provided offered adventure-based funding for more than 300 high learning. performance athletes in the o Inner-City Sport Court Project areas of coaching, training, was a plan to build an outdoor competition, sport science, and sports court in Vancouver’s sport medicine, every year Downtown Eastside and offer since 2003. programming there for local o Targeted Sport Strategy, since youth and families. 2004, has offered financial and technical support to 1,000 ENVIRONMENTAL SUSTAINABILITY athletes in 10 winter and 20 The 2010 Games increased awareness and set summer sports each year. new standards for sustainability. o The Growing Champions Every venue was built according to programme linked 25 high Canada’s green-building standards. performance athletes with Venues used innovative sustainability sponsors to offer financial methods such as capturing rain to assistance and development. irrigate landscaping and capturing the o The BC Sport Participation heat from used bath water. Programme provided more than Nearly 70 per cent of the heating for the 200,000 British Columbians Olympic Village came from waste heat with sport and recreation recovery systems, including heat from programmes. sewage. o SportFit, an online programme for youth, has served more than Vancouver Facts & Figures/ 24 February 2011 Page 3/6

The Olympic Village will anchor a according to the Conference Board of sustainable urban neighbourhood that Canada. will serve as a model development for A coalition of Metro Vancouver other cities. municipal governments announced in The Richmond Oval won numerous February 2011 that the Vancouver awards for environmental design. Games had so far helped to spur more VANOC received the Excellence for than CAD 300 million in economic Green Building award form the Globe development benefits, which has Foundation and the World Green resulted in 2,500 full time jobs. Building Council for building the The city of Richmond has said that the greenest Olympic district in North CAD 178 million investment in building America. the Olympic oval has generated CAD 2 Transportation improvements reduced billion in economic benefits and spin- emissions and encouraged the use of offs. mass transit, bicycling and other Aboriginal businesses realised CAD 59 alternatives to commuting by cars. million in economic opportunities since The most ambitious carbon 2003 and another CAD 190,000 was management programme at any Games contributed to the Aboriginal Youth included the first official supplier of Legacy Fund through the sale of carbon offsets. officially licensed Vancouver 2010 Aboriginal merchandise. All construction occurred with Inner-city businesses benefitted from community input, and integrated legacy CAD 5.7 million in Games-related planning from conception. procurement opportunities. A Sustainable Sport Event Toolkit for According to a PricewaterhouseCoopers mega sport events was developed by report, between 2003 and 2008, 20,780 VANOC, the IOC, and the International jobs were produced in BC and another Academy for Sport Science and 1,750 jobs across Canada through Technology. interprovincial trade; more than 800 new VANOC assisted the Canadian business were created as a result of Standard Association’s development of incremental economic growth stimulated the new Z2010 Sustainable Event by the Games; and the Games also Management Standard in Canada. generated between CAD 70.2 and CAD A Vancouver City Olympic legacy fund 91.9 million in federal tax revenues and helped to create 40 new garden plots as much as CAD 1.05 billion in real with eight accessible to seniors and GDP. people with disabilities. Four plots were Employment in BC was given a bump also used to supply food to agencies up in February 2010 according to who feed the poor. Statistics Canada. This amounted to The same programme also saw a ¾ 8,300 positions with average weekly acre community garden established in earnings, including overtime, of CAD the heart of the Downtown Eastside, 843.91. based on universal design, so that The Vancouver 2010 Fabrication Shop seniors and people with disabilities provided carpentry training and work could participate in community experience for disadvantaged young gardening. people, indigenous people, single mothers and immigrants. Eighty per ECONOMIC AND HOUSING LEGACY cent of those who started the six-month- long programme finished it and about Work on the Games created jobs and 60% of the finishers went on to pass the opportunities during the global recession of first year industry exam afterwards. 2009 and left a housing legacy that will benefit The bouquets for victory ceremonies all income levels. were made by at-risk women, including The Games injected CAD 600 million recovering addicts and abuse victims, into the Vancouver economy, lifting as training for florist jobs. economic growth by 0.8 per cent, A programme was created by VANOC and its partners to create a model for a Vancouver Facts & Figures/ 24 February 2011 Page 4/6

centralised, inner-city customer service British, Australian, and German visitors training programme and of the 15 alone generated an extra CAD 314 participants that took part in the four- million in tourism revenue. week pilot programme with VANOC The Canadian Tourism Commission partner Hbc, 13 completed it and six (CTC)’s media and public relations were hired by Hbc. activities around the Games generated Covenant House, an organisation that works with homeless and at-risk about CAD 1 billion in ‘Advertising teenagers, received help from VANOC Value Equivalency’ in 2010. that allowed it to double the number of Global audiences were reached 12 beds in the centre, which, since the new billion times in 2010 by Olympic beds became available, has meant that coverage with Canadian tourism no one has had to be turned away. messages. Temporary accommodation from the Potential visitors to the region were so Whistler Olympic Village is being sent to intrigued by the Games that the six communities in British Columbia to HelloBC.com website had over 2 million provide 156 permanent, affordable homes for elderly, homeless and low- visits, up 590% on the previous year. income residents. Coverage of Whistler by non-broadcast As a result of the Inner City Inclusivity media increased 10-fold as a result of agreement between VANOC and its the Games-time exposure. partners: The overall value for Whistler of the o The province and City of coverage that it received in North Vancouver acquired over 1,800 America alone was estimated at CAD units of existing rental housing 139 million, compared to CAD 5 million and renovated them to provide the year before. supportive housing. o The Government of Canada A programme called Accessible Tourism provided CAD 387.9 million for helped 3,600 tourism businesses and homelessness and housing 27 recreations measure their programmes between 2009 and accessibility and learn how to improve it 2014. so that they can draw and serve people o Roughly 1,900 units of non- with disabilities. market housing have been built FutureBrand ranked Canada as the or are in the process of being number one country brand in 2010, built since Vancouver was crediting the positive effects of hosting awarded the Games the Games, and noting CTC’s Olympic VISA reported that international visitors spent USD115 million on their credit Games tourism strategy and its strong cards over the course of the 17 days of tourism brand as a key influence. the Games. According to the Government of BC, SOCIAL LEGACY consumer spending in Vancouver and The Games touched the lives of Canadians from Whistler increased 48% during the all backgrounds and encouraged a spirit of Games. inclusion.

Accessibility improved dramatically in TOURISM LEGACY Vancouver and surrounding By leveraging the Games to create awareness communities during preparations for the about Canada internationally, bookings and Olympic Winter Games and the Canada’s reputation as a tourist destination , with wider showed strong growth in 2010. sidewalks, pedestrian ramps, curb cuts British and Australian visitor numbers and other modifications. were double those of 2009. The Games encouraged volunteerism. More than 75,000 people volunteered to help with the Games. The volunteer database will continue to help link

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volunteers with organisations were children who did not throughout British Columbia. otherwise have access to Schools across Canada added lessons summer programmes. related to Olympic values and other o Infusion: Arts in Education was aspects of the Games. Examples an in-school programme that include geography lessons built around introduced 1,200 students to the Olympic torch route, research visual art, dance, drama, music projects on athletes and art projects and art technology by linked to national flags in the Opening incorporating the arts into other Ceremony. subject areas. The Britannia HUB City Celebration o Creative Communities provided helped 400 inner-city youth, who would funding to 49 municipalities and not usually be able to participate in the other governing bodies to Games, to understand Olympic themes incorporate cultural such as the link between sport, culture programmes into their planning. and education, the practice of sport and the joy of effort, and the pursuit of sport A SELECTION OF SOURCES & in a spirit of peace, excellence, FURTHER READING: friendship and respect. Legacies of Vancouver 2010 Report.

CULTURAL LEGACY Vancouver 2010 Sustainability Report Following the City of Vancouver’s 09-10. Olympic and Paralympic Public Art Programme, legacy artworks were installed in six major sites on the city. 2010 Legacies Now. The City of Vancouver ran a programme called the Hastings Street Renaissance Government of Programme, which updated the facades Secretariat. on storefront spaces in order to breathe new life into Downtown Eastside Province of British Columbia. buildings that formerly appeared to be

derelict. ArtWalk Vancouver 2010 featured 29 City of Vancouver. galleries with artwork from a full spectrum of disciplines and is expected Resort Municipality of Whistler. to become an annual event. 2010 Legacies Now also ran a number Canadian Tourism Commission of programmes, which included: Report. o The Innovations programme, which created new IMPRINT opportunities, funding 195 arts and culture projects in 60 VANCOUVER FACTS & 24 February 2011 communities. FIGURES o The Catalyst programme, which A publication of For further information, please contact

funded more than 220 arts and culture projects in 49 IOC Communications Château de Vidy, Tel. +41 21 621 6000 communities with the focus on 1007 Lausanne, Fax +41 21 621 6356 supporting participants’ artistic, Switzerland [email protected] organisational and business abilities. o The explorations programme that allowed more than 16,000 students from more than 130 communities to attend summer camps with a focus on the arts, sport and recreation; these

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