Satisfaction with the quality of the sporting experience survey (SQSE 4)

Results for Equestrian: Trends 2009-2012

July 2012

Creating sporting opportunities in every community Overall satisfaction score, 2009 to 2012 2 % 100 Equestrian All

90 • Across all sports satisfaction has increased from 80.0 in 2009 to 80.6 80 in 2012. 70 • Overall satisfaction in Equestrian has increased from 81.9 in 2009 to 60 82.5 in 2012

50 • General participant satisfaction in Equestrian has increased from 40 82.0 in 2009 to 82.6 in 2012 • Club member satisfaction in 30 Equestrian has fallen from 81.8 in 2009 to 80.8 in 2012 20 • Talent pool satisfaction in 10 Equestrian has increased from 78.6 in 2009 to 82.1 in 2012

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2010 2011 2009 2012 2009 2010 2011 2012 2009 2011 2012 2009 2010 2012 2010 2011 Overall General Club Talent Participants Members Pool

Base: Overall 852; General Participants 460; Club Members 361; Talent Pool 31 The key drivers that have an impact on overall satisfaction, 2009-2012 3

Hidden Opportunities The next chart maps the Key Drivers scores for each domain for Those that are high on derived There is likely be overlap stated and derived but low on stated importance between stated and derived are the hidden opportunities importance factors – these are importance mapped against each other. which could potentially have a the ones which should be

high) large effect of overall prioritised - as they will to This highlights which satisfaction potentially have the greatest domains should be a impact on overall satisfaction strategic priority – with each of the domains falling into Those with low importance on Those that are high on stated both measures (stated and importance and low on derived one of four quadrants. (lowimportance derived importance) can be importance are the ‘hygiene

The domains within the seen as least important for factors’ – those which must be Derived charts are coloured and action as they only have maintained, but will not numbered. Please refer to a small impact on overall necessarily impact on overall the key below when using satisfaction satisfaction the charts. Lower Opportunities Minimum Requirements Stated importance (low to high)

1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff

6. Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money The key drivers that have an impact on overall satisfaction comparing 2012 to 2009 4

Hidden Opportunities Key Drivers • This chart shows which domains have the greatest impact on overall

satisfaction in your .

• The chart shows the high)

to change in impact between 2009 and 2012. • The square point represents the position in

2012. importance (low (low importance • The domains which have

Derived the greatest impact on overall satisfaction are shown in the top right quadrant of the chart. Lower Opportunities Minimum Requirements Stated importance (Low to high)

1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff

6. Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money Base: 852 Satisfaction and importance by domain, 2009-2012 5

Scores shown are satisfaction and importance out of 10 for the Satisfaction Importance domains at an overall level 2009 2010 2011 2012 2009 2010 2011 2012

Performance 7.9 7.3 7.8 7.9 8.4 - 8.1 8.3

Exertion & fitness 8.3 8.1 8.3 8.4 8.4 - 8.1 8.3

Release & diversion 8.9 8.7 8.8 9.0 8.9 - 8.8 8.9

Social aspects 8.3 8.0 8.2 8.3 8.1 - 7.9 7.9

People & staff 8.2 7.9 8.3 8.3 8.8 - 8.6 8.5

Ease of participating 7.8 7.6 7.8 7.9 8.6 - 8.3 8.5

Facilities & playing 7.9 7.5 7.8 7.9 8.2 - 7.9 8.0 environment Coaching 8.2 8.0 8.3 8.3 9.0 - 8.7 8.7

Officials 7.9 7.6 8.1 8.1 8.8 - 8.6 8.4

Value for money 7.5 6.9 7.4 7.5 8.4 - 8.3 8.4

Questions on importance not asked in 2010

Base: Overall 852 Greatest changes in satisfaction, 2009-2012 6 Are changes in satisfaction reflecting your interventions?

Officials • Satisfaction has increased from 7.9 to 8.1, this is the domain with the biggest increase in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Exertion & fitness • Satisfaction has increased from 8.3 to 8.4. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Release & diversion • Satisfaction has increased from 8.9 to 9.0. • This domain has a high impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Top three domains for increasing satisfaction 7 The key domains and questions to focus on to increase overall satisfaction :

The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine

Release and diversion The buzz/sense of exhilaration I got from doing my sport

The opportunities I had to challenge myself through my sport

The competence of the paid professional staff I came into contact with in my sport

People and staff How welcoming the people were at the places in which I took part in my sport

How welcome I was made to feel by the people who organise or run my sport

The opportunities for me to socialise through my sport

That I could participate in my sport in an environment that was not threatening or Social aspects intimidating

That I could participate in my sport without feeling embarrassed or awkward Domains having a greater impact on satisfaction than in previous years 8 The three domains that now have a greater impact on overall satisfaction than in 2009* The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine

Release & diversion The buzz/sense of exhilaration I got from doing my sport

The opportunities I had to challenge myself through my sport

The competence of the paid professional staff I came into contact with in my sport

People & staff How welcoming the people were at the places in which I took part in my sport

How welcome I was made to feel by the people who organise or run my sport

The opportunities for me to socialise through my sport

That I could participate in my sport in an environment that was not threatening or Social aspects intimidating

That I could participate in my sport without feeling embarrassed or awkward

*The impact of these domains on overall satisfaction is greater than in 2009, however, please note these may not be the domains with the greatest impact on overall satisfaction. Slide 7 highlights the three domains which have the greatest impact on overall satisfaction. Drivers of satisfaction – general participants Greatest changes in satisfaction (2009-2012) 9 Hidden Opportunities Key Drivers Release & diversion • Satisfaction has increased from 8.9 to 9.1, this is the domain with the biggest increase in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Coaching • Satisfaction has increased from 8.1 to 8.3. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Officials • Satisfaction has increased from 7.9 to 8.1. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009.

Lower Opportunities Minimum Requirements See slide 3 for chart key

The key domains which have the greatest impact on satisfaction among general participants

The competence of the paid professional staff I came into contact with in my sport

People and staff How welcoming the people were at the places in which I took part in my sport

How welcome I was made to feel by the people who organise or run my sport

The opportunities for me to socialise through my sport

Social aspects That I could participate in my sport in an environment that was not threatening or intimidating

That I could participate in my sport without feeling embarrassed or awkward

The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine

Release and diversion The buzz/sense of exhilaration I got from doing my sport

The opportunities I had to challenge myself through my sport

Base: 460 Engagement level data has only been included where there is sufficient sample Drivers of satisfaction – club members Greatest changes in satisfaction (2009-2012) 10 Hidden Opportunities Key Drivers Exertion & fitness • Satisfaction has fallen from 8.4 to 8.2, this is the domain with the biggest decrease in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Social aspects • Satisfaction has fallen from 8.3 to 8.1. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Ease of participating • Satisfaction has fallen from 7.7 to 7.5. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009.

Lower Opportunities Minimum Requirements See slide 3 for chart key

The key domains which have the greatest impact on satisfaction among club members

The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine

Release and diversion The buzz/sense of exhilaration I got from doing my sport

The opportunities I had to challenge myself through my sport

The competence of the paid professional staff I came into contact with in my sport

People and staff The competence and commitment of the volunteers I came into contact with in my sport

How welcoming the people were at the places in which I took part in my sport

The opportunities for me to socialise through my sport

Social aspects That I could participate in my sport in an environment that was not threatening or intimidating

That I could participate in my sport with people who respect the rules and spirit of the sport

Base: 361 Engagement level data has only been included where there is sufficient sample Previous and future intended participation 11

Overall satisfaction by previous participation and future intended participation in Equestrian

Overall Satisfaction Score Participation has: Decreased over LAST 12 months 28% 73%

Stayed the same over LAST 12 months 38% 85%

Increased over LAST 12 months 34% 85%

Intend to participate:

Less over NEXT 12 months 8% 67%

Same over NEXT 12 months 48% 84%

More over NEXT 12 months 44% 82%

Base: 852 12

Equestrian specific questions Equestrian- Disciplines 13 Q. Thinking about Equestrian, please state which disciplines you participate in:

Main Discipline %

Horse riding 91% 61

Dressage 50% 14

Show jumping 42% 6

Pony trekking 25% 2

Trotting 17% 1

Three-day 12% 4

Polocrosse 2% -

Other 23% 12

Base: Discipline overall (851), Main discipline (851) Equestrian- Membership 14 Q. Are you a member of a British Equestrian Federation affiliated Equestrian club?

General Participants

Yes No Don't know 7

93 All Club Members 6 8

4

Talent Pool 96 86 13 3

84

Base: Overall (852); General Participants (460); Club Members (361); Talent Pool (31) Equestrian 15 Q. Which of the following Member Body/Bodies are you affiliated to?

Club Talent member pool

British Society 44% 48 19

British 38% 36 55

British Association 21% 18 45

Endurance GB 16% 18 -

British Eventing 16% 16 19

The Pony Club 10% 8 19

Association of British Riding Schools 7% 7 3

Riding for the Disabled Association 5% 4 13

British Horse Driving Trials Association 5% 6 -

British 1% 1 -

British Equestrian Trade Association 2% 2 -

Mounted Association of GB 1% 1 -

British 1% 1 -

UK Association 0% - -

British Horseball Association 0% - -

None of the above 3% 3 -

Base: Overall (392); Club Members (361); Talent Pool (31) Equestrian 16 Q. In which of the following ways do you have access to a horse/pony?

Participant Club Talent pool member

Horse owner 58% 55 89 84

Riding school 32% 34 9 3

Ride for an owner 20% 20 21 52

Livery yard 16% 17 13 10

Riding Club 5% 5 5 7

Horse loan 5% 5 5 3

Horse share 3% 3 1 6

Other 4% 4 4 6

Base: Overall (851); Participant (459); Club Members (361); Talent Pool (31) Equestrian 17 Q. How satisfied are you with the access you have to ride/work with a horse or a range of that give you opportunities to improve your skills and performance?

% Satisfied (8-10) % Neutral (5-7) % Dissatisfied (1-4)

All 70 24 6

Participant 70 24 6

Club Member 67 29 4

Talent Pool 87 13

Base: Overall (842); Participant (456); Club Members (355); Talent Pool (31) From the mouths of participants 18 A selection of open response comments:

• The camaraderie in the sport is unheard of in other sports

• I have MS and riding is a therapy for me as well as being a sport

• My sport is getting INCREDIBLY expensive, which is really challenging in the economic climate

• I love the outdoor involvement, horse riding continues to keep me very active and fit

• Better access to the countryside would be beneficial

• The BEF Coaching schemes are brilliant

• I would love to ride more the cost prohibits me - but I do feel it is good value for money Do you need more? 19

. A full set of detailed data (including verbatim responses) is available in Excel format via your Sport England Relationship Manager . Full methodological information can be found on the research section of the Sport England website . In total 852 people (aged 16 and over) from Equestrian took part in the survey between February and May 2012; 460 general participants, 361 affiliated club members and 31 talent pool members. . All satisfaction and importance scores exclude people who have said “don’t know” for the specific question

Creating sporting opportunities in every community