Equestrian: Trends 2009-2012
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Satisfaction with the quality of the sporting experience survey (SQSE 4) Results for Equestrian: Trends 2009-2012 July 2012 Creating sporting opportunities in every community Overall satisfaction score, 2009 to 2012 2 % 100 Equestrian All sports 90 • Across all sports satisfaction has increased from 80.0 in 2009 to 80.6 80 in 2012. 70 • Overall satisfaction in Equestrian has increased from 81.9 in 2009 to 60 82.5 in 2012 50 • General participant satisfaction in Equestrian has increased from 40 82.0 in 2009 to 82.6 in 2012 • Club member satisfaction in 30 Equestrian has fallen from 81.8 in 2009 to 80.8 in 2012 20 • Talent pool satisfaction in 10 Equestrian has increased from 78.6 in 2009 to 82.1 in 2012 0 2010 2011 2009 2012 2009 2010 2011 2012 2009 2011 2012 2009 2010 2012 2010 2011 Overall General Club Talent Participants Members Pool Base: Overall 852; General Participants 460; Club Members 361; Talent Pool 31 The key drivers that have an impact on overall satisfaction, 2009-2012 3 Hidden Opportunities The next chart maps the Key Drivers scores for each domain for Those that are high on derived There is likely be overlap stated and derived but low on stated importance between stated and derived are the hidden opportunities importance factors – these are importance mapped against each other. which could potentially have a the ones which should be high) large effect of overall prioritised - as they will to This highlights which satisfaction potentially have the greatest domains should be a impact on overall satisfaction strategic priority – with each of the domains falling into Those with low importance on Those that are high on stated both measures (stated and importance and low on derived one of four quadrants. importance(low derived importance) can be importance are the ‘hygiene The domains within the seen as least important for factors’ – those which must be Derived charts are coloured and driving action as they only have maintained, but will not numbered. Please refer to a small impact on overall necessarily impact on overall the key below when using satisfaction satisfaction the charts. Lower Opportunities Minimum Requirements Stated importance (low to high) 1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff 6. Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money The key drivers that have an impact on overall satisfaction comparing 2012 to 2009 4 Hidden Opportunities Key Drivers • This chart shows which domains have the greatest impact on overall satisfaction in your sport. • The chart shows the high) to change in impact between 2009 and 2012. • The square point represents the position in 2012. importance (low (low importance • The domains which have Derived the greatest impact on overall satisfaction are shown in the top right quadrant of the chart. Lower Opportunities Minimum Requirements Stated importance (Low to high) 1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff 6. Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money Base: 852 Satisfaction and importance by domain, 2009-2012 5 Scores shown are satisfaction and importance out of 10 for the Satisfaction Importance domains at an overall level 2009 2010 2011 2012 2009 2010 2011 2012 Performance 7.9 7.3 7.8 7.9 8.4 - 8.1 8.3 Exertion & fitness 8.3 8.1 8.3 8.4 8.4 - 8.1 8.3 Release & diversion 8.9 8.7 8.8 9.0 8.9 - 8.8 8.9 Social aspects 8.3 8.0 8.2 8.3 8.1 - 7.9 7.9 People & staff 8.2 7.9 8.3 8.3 8.8 - 8.6 8.5 Ease of participating 7.8 7.6 7.8 7.9 8.6 - 8.3 8.5 Facilities & playing 7.9 7.5 7.8 7.9 8.2 - 7.9 8.0 environment Coaching 8.2 8.0 8.3 8.3 9.0 - 8.7 8.7 Officials 7.9 7.6 8.1 8.1 8.8 - 8.6 8.4 Value for money 7.5 6.9 7.4 7.5 8.4 - 8.3 8.4 Questions on importance not asked in 2010 Base: Overall 852 Greatest changes in satisfaction, 2009-2012 6 Are changes in satisfaction reflecting your interventions? Officials • Satisfaction has increased from 7.9 to 8.1, this is the domain with the biggest increase in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Exertion & fitness • Satisfaction has increased from 8.3 to 8.4. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Release & diversion • Satisfaction has increased from 8.9 to 9.0. • This domain has a high impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Top three domains for increasing satisfaction 7 The key domains and questions to focus on to increase overall satisfaction : The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Release and diversion The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport The competence of the paid professional staff I came into contact with in my sport People and staff How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The opportunities for me to socialise through my sport That I could participate in my sport in an environment that was not threatening or Social aspects intimidating That I could participate in my sport without feeling embarrassed or awkward Domains having a greater impact on satisfaction than in previous years 8 The three domains that now have a greater impact on overall satisfaction than in 2009* The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Release & diversion The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport The competence of the paid professional staff I came into contact with in my sport People & staff How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The opportunities for me to socialise through my sport That I could participate in my sport in an environment that was not threatening or Social aspects intimidating That I could participate in my sport without feeling embarrassed or awkward *The impact of these domains on overall satisfaction is greater than in 2009, however, please note these may not be the domains with the greatest impact on overall satisfaction. Slide 7 highlights the three domains which have the greatest impact on overall satisfaction. Drivers of satisfaction – general participants Greatest changes in satisfaction (2009-2012) 9 Hidden Opportunities Key Drivers Release & diversion • Satisfaction has increased from 8.9 to 9.1, this is the domain with the biggest increase in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Coaching • Satisfaction has increased from 8.1 to 8.3. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Officials • Satisfaction has increased from 7.9 to 8.1. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Lower Opportunities Minimum Requirements See slide 3 for chart key The key domains which have the greatest impact on satisfaction among general participants The competence of the paid professional staff I came into contact with in my sport People and staff How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The opportunities for me to socialise through my sport Social aspects That I could participate in my sport in an environment that was not threatening or intimidating That I could participate in my sport without feeling embarrassed or awkward The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Release and diversion The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport Base: 460 Engagement level data has only been included where there is sufficient sample Drivers of satisfaction – club members Greatest changes in satisfaction (2009-2012) 10 Hidden Opportunities Key Drivers Exertion & fitness • Satisfaction has fallen from 8.4 to 8.2, this is the domain with the biggest decrease in satisfaction. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is lower than in 2009. Social aspects • Satisfaction has fallen from 8.3 to 8.1. • This domain has a medium impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009. Ease of participating • Satisfaction has fallen from 7.7 to 7.5. • This domain has a low impact on overall satisfaction. • The impact of the domain on overall satisfaction is higher than in 2009.