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South Shields Peninsula Legibility Study

Document no. 124039/801

DRAFT

Presented by Fairhurst on behalf of South Council The Yellow Room at Fairhurst offers a range of landscape and urban design services from analysis and assessment through to masterplanning and public realm projects. Working closely with our in house development planners and engineers allows the Yellow Room to offer a unique service utilising this multidisiplinary working environment at Fairhurst.

CONTROL SHEET Client: Council Project Title: Report Title: South Shields Legibility Study Project Reference: 124039 Document Number: 801 Status: Draft for client comment

Middle Street - Job No. 124039

Name Date Signature

Produced Laura Fogg 13/04/18

Checked Emily Russell 13/04/18

Approved Steve Goodchild 13/04/18

Issue Date Status Description Produced Checked Approved 2 3 4 5 6 7 8 contents

introduction...... 3 location and context...... 4 what is wayfinding?...... 6 policy context...... 8 Stage 1 audit methodology...... 12 audit...... 14 character area analysis...... 22 audit and analysis conclusions...... 32 Stage 2 strategy introduction...... 36 landmarks and destinations...... 38 strategy...... 40 recommendations...... 51

1 Figures

Figure 1 - Site Context Plan 4 Figure 2 - 65 Masterplan - Produced by The Harris Partnership on behalf of and Muse Developments 6 Figure 3 - Study Areas Plan 13 Figure 4 - Pedestrian Signage Location and Quality Rating 14 Figure 5 - Cyclist Signage Location and Quality Rating 16 Figure 6 - Cyclist Signage Location and Visibility Rating 18 Figure 7 - Landmark Location Plan 20 Figure 8 - Local Character Areas Plan 22 Figure 9 - Riverside - Signage Location and Type 24 Figure 10 - Town Centre - Signage Location and Type 26 Figure 11 - Residential - Signage Location and Type 28 Figure 12 - Foreshore - Signage Location and Type 30 Figure 13 - Local Character Areas Plan 32 Figure 14 - Opportunities and Constraints 37 Figure 15 - Landmarks Location Plan 38 Figure 16 - Signage and Legibility Strategy - Pedestrians 40 Figure 17 - Signage and Legibility Strategy - Cyclists 44 Figure 18 - Signage and Legibility Strategy - Vehicle Users 48

Appendices

Appendix A: Audit Spreadsheet

2 introduction

Fairhurst has been appointed by South Tyneside Council to produce a legibility Study for the South Shields Peninsula. The aim of the study is to explore and demonstrate how to improve the legibility of the area and explore opportunities to link the character areas of the Riverside, Town Centre and Foreshore. Key stages of the project include the following: • Analysis and audit of existing signage and landmarks within the peninsula; • Consultation with local businesses/communi- ties/general public; • Key outcomes and findings; • Wayfinding concepts and schematics; • Design concepts; and • Phasing and costs. Fairhurst is a multi-disciplinary firm; the landscape and urban design team will be supported by Transport and Highways to understand and analyse signage and wayfinding around the peninsula. The study would be a basis for South Tyneside Council to consult with key stakeholders.

3 location and context

South Shields is a coastal town situated on the north east coast within the of South Tyneside. It lies approximately 11km from Newcastle- upon-Tyne and is bordered by Gasteshead to the west and to the south. South Shields is a key destination within the borough, situated on a peninsula where the meets the and has a coastline of sandy beaches to the east as well as an industrial riverside along its north and western peripheries.

For the purpose of this study, the peninsula can be 5 broadly divided into three areas; Riverside, Town River Tyne 4 Centre and Foreshore. It is noted that there are extensive residential areas in and around these areas. Littlehaven beach This legibility study will analyse the character areas as well as identifying key routes, the existing wayfinding Ocean Beach provision and develop an improved wayfinding Pleasure Park concept that links these three areas and considers 3 7 arrival/ destination points within the town. Sandhaven 8 Beach

Bus and 9 2 Metro stations Town Centre

1 6

Horsley Hill

Figure 1 - Site Context Plan

key Study area Town Centre

Riverside Foreshore

4 location and context

1 2 3 Bents Recreation Ground King Street Haven Point

3 5 6 View from Lawe Top Artwork at Littlehaven, ‘Conversation Piece’ View from the Riverside to

7 8 9 Ocean Beach Pleasure Park South Marine Park Sand dunes form part of the coastline 5 what is wayfinding?

Wayfinding is defined as the process or activity A holistic approach consisting of wayfinding of ascertaining ones position and planning and principles should be adopted. Some best practice following a route. It encompasses the way people principles consist of: orientate themselves in physical space and navigate from place to place. • Coherent and consistent systems; • Designed for all people; The process of wayfinding involves four stages: • Informative; and • Sustainable. 1. Orientation – the attempt to determine one’s location, in relation to objects that may be nearby The needs of different user groups will result in the 2. Route decision – the selection of a course of need for different approaches to wayfinding, as a direction to the destination pedestrian will differ from a cyclist who will differ from a car user. Therefore within this report, different users 3. Route monitoring – checking to make sure have been looked at separately, as well as some that the selected route is heading towards overall strategies recommended. the destination 4. Destination recognition – when the destina- tion is recognised

Through navigation, people have to make a series of decisions. Wayfinding systems support users by providing reaffirmation along the journey. It is important to identify what information is required and where to effectively support users in their journey.

Wayfinding is influenced by many factors, physical as well as intangible. Intrinsic wayfinding can be supported by good place making that demonstrates:

• Key landmark features; • Accessible routes that support desire lines; • Creation and promotion of vistas to aid route promotion; • Public artwork; • Public squares; and • Consistency in material quality.

6 what is wayfinding?

Tools for wayfinding come in a variety of forms from leaflets and online maps, interactive maps and information boards, public art and signage.

Different styles and materials can help create a sense of place and be used as key design features within the landscape.

©Andrew Lang

7 policy context

To understand how this legibility study and how the wayfinding strategy can be developed within the Parameter Plan current framework of planning policy and wayfinding South Shields 365 Masterplan 01 The Word documentation, the following has been considered: 02 Market Place 03 Interchange 04 Foodstore 05 MSCP 300 Spaces 06 Cinema / Restaurants • South Tyneside Local Plan; 07 Retail 08 Retail 09 Retail 10 Retail • 11 Retail 365 Masterplan and associated 12 Restaurant 13 Restaurant King Street documents and drawings; 14 Retail / Office 15 Restaurant River Drive InterchangeSquare • South Shields Riverside Regeneration 14

Keppel Street Plan; King Street 03 09 Fowler Street 08 • South Tyneside Destination Management 07 02 13 12 Plan; and A Ferry Street 01 B St. Hilda’s Cornwallis Street 15 Square 06 11 • Review of existing tourism and wayfinding 10 Harton Quays documents published on the South PFS Tyneside website. 05

Coronation Street

Harton Quay

Fowler Street 365 Masterplan

Station Road Change is evident within South Shields as the first Beach Road phase of the 365 Masterplan was complete in October 04

2016 and included a new Central Library and Digital South Shields Town Hall Media Hub, known as ‘The Word’, improvements to the adjacent market place and new car parking along Ferry Street. Masterplan South Shields 365 Vision

Client: Muse Developments / STC Crossgate Date: 06.2015 Phase 2 of the Masterplan will deliver a new transport Job/Dwg: 12569M_Outline_PP 01A Scale 1:1250-

THE HARRIS PARTNERSHIP interchange, together with a direct walkway link to a ARCHITECTS 2 St Johns North, Wakefield, WF1 3QA T: 01924 291 800 relocated Metro station on the intersection between F: 01924 290 072 www.harrispartnership.com Keppel Street and Fowler Street, approximately 80m from the existing metro station. The proposed Figure 2 - 365 Masterplan - Produced by The Harris Partnership on behalf of South Tyneside Council and Muse Developments interchange is detailed within the ‘South Shields 365 Town Centre Vision document’, published by South Tyneside Council and will increase the connectivity and permeability of the town to visitors, further increasing the importance of effective wayfinding.

The ‘South Shields 365 Outline Masterplan Application Framework Travel Plan’ (2015) outlines the existing transport context within South Shields and proposes potential improvements to the local highway infrastructure in regard to sustainable transport

8 policy context

comprising improving walking routes, cycling routes As shown within the ‘Go Smarter- South Tyneside and the use of public transport. The Travel Plan Cycle Map’, South Shields is intersected by three document will be used as reference within this National Cycle Network routes comprising National legibility study. Cycle Network route 1 (Dover to Shetland via the east coast), National Cycle Network route 14- (Three Rivers Cycle Route, Stockton to South Shields Pedestrians and Cyclists via Hartlepool, Durham, and ) A key priority as defined within the ‘South Tyneside and National Cycle Network route 72 – (Hadrian’s Destination Management Plan (2017-2022)’ is to Cycleway, Kendal to South Shields via , retain existing visitors and increase dwell-time within , and Tynemouth). South Shields. Dwell time can be greatly improved As a result of the abundance of existing cycling for pedestrians by providing effective wayfinding to infrastructure ‘pull’ visitors around South Shields. A visitor who lands in the town centre from either using sustainable travel All NCN routes currently bypass the Town centre and options or by using one of the Council owned car cycling is prohibited through the pedestrianised area parks should be led towards other areas of interest of King Street. However, there is opportunity through by the use of concise and easy to understand this study to divert cyclists to parking areas where key wayfinding. destinations can be accessed.

It is also stated within the ‘South Shields 365 Vision- Destinations and Tourism Outline Masterplan Application Framework Travel It is evident from the ‘South Tyneside Destination Plan’ that ‘having safe, visually attractive and well- Management Plan (2017-2022)’ that there is a lot on functioning pedestrian infrastructure is an important offer in South Shields, with key destinations identified foundation to successful use of all new businesses spanning across the town including Ocean Beach in the proposed masterplan’. The movement of Pleasure Park and the adjacent sandy beaches, pedestrians within South Shields is largely controlled by North and South Marine Park, Arbeia, The Word, signage and this study will explore the effectiveness South Shields Museum and Art Gallery and Customs of signage across key areas to assess areas for House. The variety of destinations available will be improvement. explored within this study as to how to maximise links between them and ensure they are well signposted. It is worth noting that many pedestrians explore Wayfinding which enhances the towns offer of ‘preplanning systems’ as a method of wayfinding. art along the seafront and links to destinations out This includes the consultation of maps before of town such as should also be arriving at an area to attempt to understand where explored. areas and landmarks are. There is documentation currently available including tourist brochure guides that aim to promote exploration within the area of South Shields. Examples include the ‘South Tyneside Heritage Trail’ booklet detailing the ‘South Shields and Westoe Walk’ and two published ‘Urban History Walks’. These both include easy to read maps and wayfinding prompts to explore the local landmarks and heritage of South Shields.

9

Stage 1

Audit and Analysis audit methodology

As part of the brief, Fairhurst has undertaken an were not audited and these areas are not identified audit of the existing signage within key areas of as key areas for the strategy (stage 2 of this report). South Shields to understand the legibility of the town by various modes of transport including on foot, by To understand and analyse the availability of cycling or by car. The audit will also explore arrival wayfinding throughout South Shields, the following points, destinations, attractions and key routes. types of signage were considered in the audit;

Audit Methodology • Tourist attraction signs (brown signs); • The starting point was research and analysis of Non-primary route road signs with key destina- existing information comprising; tions (i.e. town centre, coast); • Car parking signs; • South Tyneside Vision 2011-2030- Delivery Plan 2013-2016; • Multi-way finger posts ();

• South Shields 365- Masterplan Parameter Plan • NCN signs; (July 2015); • Information boards and maps; • South Tyneside Council Strategy 2017-2020; • Landmarks; and • South Shields Town Centre Regeneration Plan- • ning Statement (July 2015); Public art.

• South Tyneside Local Plan; and The surveys took place on foot and by car over a • Local Development Framework- SPD 7 Travel period of two days. A LEICA CC61 GPS tablet with a Plan (April 2010). ‘Smart Antenna’ was used to map the locations of signs which provided accuracy of location to ±10mm. This positional data enables an assessment of the The study area was subdivided into primary, types, number, quality of signage and its position in secondary and tertiary areas (as shown in Figure 3). relation to arrival/ destination points and key routes throughout the study areas. This mapping will also be The primary study area spans the peninsula and provided to South Tyneside Council in GIS format for encompasses the ferry port on the Riverside to the any future use. east, the main vein through the Town Centre; King Street, Ocean Road and its intersection with the The following pages detail the existing situation in the Foreshore, including South Marine Park and Ocean study area, identifying key signage in relation to mode Beach Pleasure Park. of transport and key character areas/ destinations. A full detailed audit specifying a snapshot image of The secondary areas include the remaining the signage, location, relative height from sea level, foreshore, key routes connecting the Town Centre to condition, signage type categorisation, anticipated Arbeia Roman Fort and the arrival to South Shields user and a hyperlink to the location on google maps at the Town Hall. Routes through the predominantly can be found in Appendix A. residential areas north and south of the town centre are defined as tertiary areas. Signs in these areas

12 audit methodolody

North Shields

River Tyne

Littlehaven Arbeia beach

Ocean Beach Pleasure Park

Sandhaven beach 2 Town Centre 1

The

Figure 3 - Study Areas Plan key Study area Primary Secondary Existing gateways Tertiary

13 audit - pedestrians

Key Sign location

! Good quality ! ! Poor quality

Misleading *

! Pedestrianised street

! Recreational routes

* Signs labelled as ‘misleading’ are of good quality but it is deemed their ! location and positioning ! within the streetscape ! ! creates confusion or does not generally assist in orientating/ ! ! leading the user.

! ! ! ! ! !! ! ! !! !! !! ! ! !! ! ! ! ! ! !

!

!

! !

Figure 4 - Pedestrian Signage Location and Quality Rating 14 audit - pedestrians

There are numerous forms of wayfinding available for pedestrians. As well as standard signage, this can include continuity/changes of materials, street furniture, landmarks, artwork, maps and information boards. There are many signs present within South Shields, however, these are not always displayed in the best format and can create clutter and can confuse directions.

The locations of all signs specific to pedestrians are shown on Figure 4. A rating of their quality and how well they are contributing to wayfinding is shown.

Signage across the peninsula, and within each character areas, has little continuity or consistency. It appears that, over time, signs have been erected fairly haphazardly, in accordance with specific Too many signs make finger posts One of the few maps within the needs at that time and location. This study will cluttered and confusing, with rust town has been damaged and help give a clear, holistic picture of this and make damage further affecting their use. makes it hard to read. appropriate recommendations. There is evidence Signs for Haven Point are simplistic of newer developments with specific associated and easy to understand, with its signage, such as Haven Point. These signs are simple own style setting it apart from other and clear and convey information well. signage. Generally, finger post signs are in poor condition, with rust affecting the visibility of some text. There is a tendency for more and more information to be included within finger post signs, leading them to become cluttered. In some cases signs were pointing in misleading directions which clashed with other Artworks and landmarks act nearby signage. It is evident that finger posts are as wayfinding for pedestrians, now somewhat historic in their location and content. especially when associated with arrivals/ gateways. There are a limited number of information boards, generally in need of maintenance. Disrepair has left many of these illegible. Information boards with maps were also lacking at key arrival points throughout the town.

There is generally a cluster of pedestrian wayfinding Information board for the South signage within the town centre and close to the Tyneside Heritage Trail is located metro and bus station. Upon arrival at the riverside Key destinations have there own in an uniniviting corner of the main Wayfinding can be incoroprated and foreshore signage is extremely limited. unique signage. high street into artwork

15 audit - cyclists

Key Sign location ! ! ! ! Good quality !! Poor quality ! Misleading* ! NCN route

* Signs labelled as ‘misleading’ are of good quality but it is deemed their location and positioning within the streetscape ! ! creates confusion or does ! not generally assist in ! orientating/leading the user. !

!

! ! ! !

! ! ! ! ! ! !!! ! ! ! !! ! !!! ! ! ! ! ! ! ! ! ! ! !

Figure 5 - Cyclist Signage Location and Quality Rating 16 audit - cyclists

Within the town there are three long distance Sustrans cycle routes; National Cycle Network (NCN) Route 1, Route 72 and Route 14. These combine long distance and coastal routes such as Souter to St. Mary’s, Sea to Sea (C2C) and Three Rivers.

Due to the routes being part of the NCN, these are well signposted with a consistent approach to the signs As well as individual sign posts, in some Newer cycle parking associated cases signage is combined with bollards demarking Wayfinding signage and routes with the NCN routes pathways and floor markings to show designated for National Cycle Routes cycle paths. incorporated into a wall. Some signs are located too high which These routes skirt around the town centre and cycling can cause difficulties in viewing. is prohibited on the pedestrianised part of King Street. As can be seen on Figure 5, there are clusters where the cycle routes are heavily signposted, around the NCN signage at the Riverside Riverside for example, and Bents Recreation Ground. utilises lighting bollards to signpost This corresponds with the NCN routes. the route. Stickers allow signage to change relatively easily, but these Floor markings aid wayfinding can be damaged easily/ peel off. without clutter

Brown and blue signs incorpated into one.

Cycle stands situated away from the main high street close to the bus station, with associated cycle parking signage. Signage can become cluttered when pointing in multiple directions.

17 audit - vehicles

! Key ! Sign location ! P Good visibility ! ! Poor visibility ! ! P Misleading Key vehicular routes ! P Vehicle parking !! P ! ! * Signs labelled as ! ‘misleading’ are of good ! quality but it is deemed their ! location and positioning ! P ! ! ! within the streetscape creates confusion or does ! ! not generally assist in ! ! orientating/leading the user. ! P ! ! ! ! P P ! P ! ! P ! ! ! !

P ! P ! P ! P ! P ! ! ! !! ! ! ! ! ! ! ! ! ! P ! !

Figure 6 - Cyclist Signage Location and Visibility Rating 18 audit - vehicles

‘The Sail’ forms a landmark along the South Shields is easily accessible by car, with a coast. These can be easily viewed and number of free and low cost car parks making this help orientate vehicle users as well as a good option for visitors. Wayfinding for vehicle providing visual interest and potentially users includes standard road signs, brown signs, car encourage parking to explore an area. parking signs and landmarks.

Large road signs are displayed at key junctions and roundabouts and can combine tourist destinations (brown signs) and parking as well.

Key destinations signposted include the Town Centre, the Coast and the Riverside. As well as destinations on exit routes from South Shields including directions to Gateshead, Sunderland and the Tyne .

Large road signs displayed at key junctions are elevated and clearly visible. Most are in good Some road signs utilise barriers/ condition and display a lot of information. fencing/walls. When placed much lower these will likely be missed by There are numerous car parking signs, both stand vehicle users. Some signs offer further information alone or part of larger road signs. However, it can as to free/ pay and display/ overspill be difficult to navigate to car parks associated parking provision or are combined with specific destinations. Upon arrival there is little with directions to toilets and/or information to help your onward travel, in terms of other facilities. maps and wayfinding signage.

There is a wide variety of styles of signage for different purposes including heritage information, Brown signs are used to clearly display visitor attractions, including car local transport and key destinations. parking locations.

19 audit - landmarks and destinations

k k kk Key Landmark Art/Sculpture k Signage

Buildings

Other k

k k k

k k k

k k k k

k k k k k

Figure 7 - Landmark Location Plan 20 audit - landmarks and destinations

Figure 7 identifies destinations and landmarks throughout the peninsula. Those labelled as ‘Landmark’ and ‘Buildings’ form the main destinations and attractions which people may want to visit.

Those destinations with car parking associated are better signposted for road users, for example Customs House. Generic destinations such as Riverside, Town Centre and Seaside are also signposted for vehicles; again this is generally with regards to car parking. There are a limited number of road Other destinations well signposted for general signs directing to car parking for wayfinding, but not necessarily for cars, include the word. Haven Point and Arbeia.

There are very few signs (both road signs and pedestrian wayfinding) to the Word, despite this being identified as a main attraction within the town. This is anticipated to be due to the fact the building is new and signage has not yet been updated. Public art is not well signposted and visitors may not know A multitude of destinations are many of these works exist. offered on the older style finger posts. Newer destinations like the Word have not been added.

Arbeia is well signposted for pedestrians and cyclists from within the town centre.

Customs House is well sign posted From the edge of the town directions are for vehicle users due to the more generic, signposting just the Town adjacent car park. Centre and Riverside for example.

21 character area analysis

The brief has already identified the three areas within South Shields; Riverside, Town Centre and Foreshore. The three areas are distinct from one another and each one has its own quality and character. The town can be further divided into six character areas;

• Riverside;

• Industrial Riverside;

• Town Centre;

• Residential;

• Foreshore – Parkland; and

• Foreshore – Seafront.

Each area can be clearly defined through its local characteristics, use and destinations. These are described on the next page.

Figure 8 - Local Character Areas Plan

key Riverside Town Centre Industrial Riverside Riverside Town Centre Foreshore Residential Foreshore - Parkland Foreshore - Seafront

22 character area analysis

Riverside Residential • Key arrival point from ferry This character area can be further divided into two; there is a clear distinction between the compact blocks • Recent development along the Riverside is evident of terraced houses from Ocean Road to Arbeia and the newer more open style of development to the west. • Attractive riverside housing around the docks • Compact rows of terraces adjacent to parkland providing a unique character • Extends into more diverse sprawling development • Culture and recreation at Customs House to the north and west of this area, public and semi- • Views across the Tyne encompassing surrounding private greenspace intersperses development here industrial/ port activity • Level change offers panoramic views across the river to North Tyneside and to the coast

• Areas of historical significance; Arbeia World Heritage Site and Lawe Top (two listed beacons originally to aid navigation of ships along the Tyne) Industrial Riverside • Narrow strip of industry along the riverside

• Secluded feel Foreshore - Parkland • Views constrained by wall or vegetated bank to the • south Expanse of public open space forms a buffer between seafront and developed town • Mix of offices, dock yards and warehouses • Level changes with panoramic sea views from the western edge of the parks

• Designated greenspace with Bents Parks, North and Town Centre South Marine Park listed as Grade II Registered Park and Garden • Forms a central route across the peninsula, east to west

• Centre of activity along King Street and Ocean Foreshore - Seafront Road • Key recreational routes along the promenade • Key link between riverside and coastline • Access to wider east coast with walking routes to • Extends to edges of residential development to the Souter Lighthouse north and south • Landmarks and artwork provide visual interest • Key transport hubs for metro and bus services • Expansive views toward North Tyneside including • Encompasses a range of retail, commercial, industry Tynemouth Priory and residential land use • Leisure and sporting activities

23 character area analysis - riverside

Key Tourist attractions Pedestrian/ cyclist wayfinding Road signage Parking signs Art/ Landmark Finger post Information board Visitor Information

! ! !" # ! #! !!!! ! ##! ! #k! k

Figure 9 - Riverside - Signage Location and Type 24 character area analysis - riverside

Most visitors will arrive at the Riverside from the ferry. As shown in Figure 9, wayfinding signage for pedestrians is very limited upon arrival; instead the sweep of the wall leads you straight ahead to where the Word is visible. No signage/ public art/ street furniture introduces you to South Shields setting out what you could see/do at the Riverside, or what the town has to offer for a day out.

The National Cycle Route is well signposted along the Riverside (and throughout the town) although the use of floor markings here could be utilised.

Recreation space at Harton Quays, outside the The Riverside provides ferry transport across to North Approaching from the south tourist signs provide Customs House. Tyneside. direction to the Customs House (an arts and entertainment venue with theatre, music, gallery, cinema and dining).

There are no key destinations through the Industrial Riverside; this would primarily be used by locals working in the area or cyclists following the National Cycle Routes.

Paving leads pedestrians from the ferry toward the Captains Wharf residential development along the Town Centre. Lacks sense of arrival and information Tyne, art installation ‘Fleet’ adds character and to help plan your visit. Nothing encourages visitors to identity to this flooded former dry dock. explore the Riverside.

25 character area analysis - town centre

Key Tourist attractions Pedestrian/ cyclist wayfinding Metro Road signage Parking signs Art/ Landmark Finger post Information board Visitor Information

k " !" # # k!## ! k !! " " !!! # !! # !" ! !! k ! # )" # )" " k! # # # # #! # k "

Figure 10 - Town Centre - Signage Location and Type 26 character area analysis - town centre

The primary retail area surrounding King Street is pedestrianised, with signage consisting of finger post signs and a small number of wayfinding signs; often relating to directions of taxi ranks, the metro or ferry. These are generally located at key crossroads or intersections. There is limited information at Transport hubs; South Shields Metro station and bus stops along Keppel Street.

Legibility is limited within the streetscape, with a patchwork of materials and paving patterns across King Street and unnecessary street furniture cluttering the street. The materials and features do not add to the local character or guide visitors to nearby destinations. Benches and bollards clutter King Street and provide no purpose. To the east of King Street, Anderson Street and Ocean Road both form a key vehicular route to/ from the Town Centre; with Anderson Street including numerous Road signs (some incorporating brown tourist signs) orientating vehicle users either toward destinations such as the coast, local car parking or ongoing travel toward Gateshead, Sunderland or No continuity of paving colours/types and style along the . the high street.

A different style of street furniture outside the Word Library, with newer paving.

Damaged paving on King Street.

27 character area analysis - residential

Key Tourist attractions Pedestrian/ cyclist wayfinding "k k#k Metro )" Road signage Parking signs #!! ! #")" Art/ Landmark !! # Finger post Information board ! Visitor Information )" ! " ! ## ## # # # ! # # # ! !# # #

Figure 11 - Residential - Signage Location and Type 28 character area analysis - residential

To the north of the Town Centre signage and wayfinding is limited in the residential areas. Arbeia is a key destination within this area; wayfinding for this is limited to around the peripheries of the site (to locate the entrance) or combined with National Cycle Route Signage north of Arbeia. Between Ocean Road and Arbeia wayfinding is limited. On the western side of this area signage predominantly relates to road signage as a key vehicular route provides links to the Riverside, Town Centre and to the Coast.

Arbeia Roman Fort is situated within a residential context

Navigation Beacons stand out at Lawe top, panoramic views look out to sea

Residential area looks out across North Marine Park and out to sea

Change of development style is clearly visible Blocks of terraced housing in a grid like pattern

29 character area analysis - foreshore

k # Key # Tourist attractions Art/ Landmark #! Wayfinding Finger post Metro Information board k # Road signage Visitor Information # Parking signs #

"" # "k " " "" " " # ! !# " # # ! "!"k ! # # " " !k "

# " !! #k # " " !k #" !!! !k ! !! # ! !k # ! # !! !# ! #k #!

Figure 12 - Foreshore - Signage Location and Type 30 character area analysis - foreshore

The numerous destinations along the coast mean there is a diverse range of signs for pedestrians, cyclists and vehicles, with a large number of signs around Haven Point and where the A183 and B1344 meet. Road signage is clear along the coast, with further information lacking for pedestrians exploring the coast and using the promenade.

There are a number of landmarks along the coastline which can help orientate users. Some effects have been made within the streetscape and through the use of street furniture which enhances the local character along the coast and provides attractive walkways and seating encouraging local people and visitors using the promenade. Change of levels in South Marine Park offers Dated coloured pattern along Sea Road panoramic views of the coast To the west of Sea Road the parks provide recreation opportunities with views out to the sea. The levels rise steeply to the west and the built up area of the town; signs do not indicate which routes may or may not be accessible for all users.

Newer toilet facilities along the coast are in good Ocean Beach Pleasure Park is a key destination condition along the Foreshore

31 audit and analysis conclusions

Little Haven Hotel

Arbeia Roman Fort P

P

No inviting route/ sense of destination P ahead to Arbeia. Haven Point Ocean Beach Ocean Road offers a Pleasure Park wide variety of restaurants and cafés and has an attractive streetscape, but is not well linked P Arrival by public with the Riverside or the transport. No signs Foreshore. Little to no signage to town towards the Market centre along the seafront. Place, Riverside or v No indication that it is close the Foreshore. by and within walking P distance. Several finger posts Cluttered with benches to Arbeia Roman Fort and bollards. No sense P pointing in different No sense of arrival; of place. P No directions/visitors’ Art Gallery/ directions along this P board; Museum road. Several destinations P nearby, but no signs pointing to it. Metro Station & Bus Interchange No directions to Ferry The Word P destinations from car Terminal P parks. P P P Parks provide great open Customs House Town Hall space for recreation with panoramic sea views. Difficult to navigate to the town centre in vehicles. P Figure 13 - Local Character Areas Plan 32 audit and analysis conclusions

key There is a vast array of wayfinding signage located throughout the three key areas of South Shields; the majority of this is road signs on key vehicular routes Key destination and NCN signage for the three routes which pass through South Shields. Key findings from the audit and site analysis are set out below: Art/Sculpture Pedestrianised street Signage Key vehicular routes • Existing pedestrian signage is focused on Recreational routes wayfinding to the ferry and metro and didn’t help to explore the area NCN • Lack of signage and information boards at key arrival points including car parks and the ferry Pedestrian arrival terminal P Vehicle parking • In some areas signage has become cluttered and could be rationalised Panoramic viewpoint • Finger post signs are of poor quality; a number of them are damaged/ pointing in the wrong Character Areas direction Riverside Legibility

Industrial Riverside • Lack of legibility through the streetscape in place of signage • In some areas signage has become cluttered Town Centre and could be rationalised • Arrival points lack maps and information Residential • Finger post signs are often have small text and are out of the way, they provide little use to general wayfinding Foreshore - Parkland Public Realm Foreshore - Seafront • Street furniture comprising bollards and benches clutter King Street and are of little use • There is no continuity of materials palette that adds to the town, or each character areas, sense of identity • Mix of paving patterns and style across the town

33

Stage 2

Wayfinding Concepts and Strategy strategy introduction

Stage 2 of this document takes the key findings from Vehicle: the audit and analysis (stage 1) and looks at relevant • It is acknowledged that road signs are wayfinding concepts and strategies for each user standardised type. This stage is then concluded by the creation • of overall recommendations for the South Shield Users will generally be utilising vehicles as a peninsula. way of arriving into South Shields and after that will generally become pedestrians by The strategies and concepts put forward are based way of exploring the peninsula. Therefore, the on the future situation when all elements of the 365 strategy will focus on making sure there are Masterplan are built and in place, as it is important appropriate road signs for people to get to a that any wayfinding strategy put forward responds to car park destination and then once arrived, known plans within South Shields. users orientate themselves and are able to explore the peninsula The key findings of the audit and analysis have led to The identified Character areas will be explored as the development of the following aims for each user a way of potentially grouping signage and making group that will be explored within this section. wayfinding clearer. This section will conclude with Pedestrians: some overall strategic recommendations. • Decluttering of signs, especially obsolete and now out of date fingerposts • A general overhaul of pedestrian signage and the design of signage will be recommended within the strategy

Cyclists: • Existing signage is generally in good locations and in good condition • Strategy will look at increasing the ‘through’ connection of cycle routes into the town centre and to connect to Arbeia, as the majority of existing routes are around the periphery of the peninsula • The design strategy recommended will be to follow the existing, newer style of street furniture that has been implemented more recently

36 strategy introduction

Key River Tyne

Study Area Primary route - Pedestrian priority Make use of Lawe Road instead of residential area to arrive at Vehicle parking Arbeia and The Lawe. This route P allows detours into the adjacent Green space - link to parks and offers sea views wayfinding

Arrival point Arbeia Littlehaven High traffic flow beach

365 Masterplan area A little out of the way, current wayfinding suggests walking Potential link Visitors arriving from the through the residential area. Haven Point ferry are guided straight to the town centre, without Continue streetscape Ocean Beach walking to/knowing about and shop frontage Pleasure Park the green space along from Ocean Road to the river and the Customs King Street and Keppel House. Street

High quality green spaces A pedestrian priority route through the centre of can direct visitors arriving Sandhaven town, creating a clear link from the ferry/Customs beach House to the town centre between the Riverside and Foreshore

Proposed Interchange Ferry The Word A busy traffic junction splits the town centre in two. Discouraging visitors to walk towards Ocean Road

Foodstore

Customs House

Busy roundabout with no traffic lights to allow pedestrians to cross safely deters movement between the riverside and Town centre.

Figure 14 - Opportunities and Constraints 37 landmarks and destinations

Key

Study Area 365 Masterplan Area

Landmarks - key destinations

Landmarks - buildings

Landmarks - public art

Landmarks - other Landmark orientates road users

Figure 15 - Landmarks Location Plan 38

strategy - pedestrians

Key Existing

Key arrival points (public transport) 365 Masterplan Area

Proposed Promote primary pedestrian routes Secondary pedestrian routes Improved pedestrian crossing Stepping Stones - Interim destinations/ public realm improvements Key destination orientated signage required Information Board/ Map required Gateway feature

Enhance public realm

Proposed Ferry Interchange

Figure 16 - Signage and Legibility Strategy - Pedestrians 40 strategy - pedestrians

Figure 16 identifies an overarching signage and legibility strategy to enhance the experience for pedestrians within South Shields. A hierarchy of primary and secondary routes to promote to pedestrians by redefining areas of the streetscape, improved wayfinding signage and new mapping/ information boards. Precedent: The Gold Route, Increase dwell time The Gold Route is an example of how a series of There are many existing tourist attractions and great linked spaces help visitors to explore the city centre places to visit in South Shields, with the 365 Masterplan and connect key arrival and destination points such already set to enhance the retail experience through as the train station and Sheffield’s two universities. the Town Centre. Creation of ‘stepping stone’ areas of enhanced public realm can link the main existing Each space along the route has its own unique sense destination along the key promoted routes. of place brought to life through public art, lighting and water features. Common themes of materials; Encourage movement flowing water, sandstone and metal, bring all the The town is relatively small and it is easy to walk from individual spaces together. one side of the peninsula to the other, these key routes that merge the character areas should be promoted through legibility and signage. Creation of these enhanced ‘stepping stone’ areas linked with key routes will encourage further movement between areas.

Simplify wayfinding Wayfinding is proposed to be simplified through rationalisation of the overall suite of differing signage that is currently used. The 365 Masterplan offers an opportunity to create a more unified brand across the town through a distinct palette of materials/ furniture/ colour. This palette can vary slightly within each of the three main character areas to boost their own individual identity.

Three symbols could be utilised which each respond to a character area; Riverside, Town Centre and Foreshore. The symbol should easily relate to each area and be used across different sets of signage, on maps, within the streetscape/ street furniture to orientate users as to which ‘area’ they are in and direction of travel to further destinations.

©

41 strategy - pedestrians

Design Concept Existing pedestrian signage can be simplified and rationalised to 5 types across the town which respond to the purpose and desired user.

A unified suite of signage and street furniture can be introduced across the town in a phased manor to improve legibility and the ease of wayfinding. A key selection of signs can convey all the same level of information as a wide selection, with key symbols and character areas advertised as the main wayfinding items.

Information Boards Finger posts A small number of information boards with integrated Finger posts of a more durable material would be maps and further information can be situated at better suited to provide long lasting wayfinding with key arrival points and crossroads leading to multiple minimal maintenance. Limiting the number of signs destinations. to 3 for example reduces confusion. These should be of a suitable height to suit pedestrians and cyclists. Map graphics can be simple and focus on key landmarks and road names to orientate the user.

42 strategy - pedestrians

Way markers Plaques Street Furniture Smaller way markers can direct simply between Plaques within the streetscape and street furniture Through introduction of the 365 Masterplan a suite character areas and help to define which areas can add interest into the floor scape and provide of durable and attractive street furniture could be are pedestrian or cycle friendly. These can also be a more subtle approach to wayfinding. This can be introduced across the masterplan area, and in the incorporated into bollards/ lighting which will reduce used for key routes to significant destinations/ areas. long term, be introduced across the town in key clutter within the streetscape. The symbology and terminology across all signs/ way public areas. The suite of furniture should include markers and plaques should correlate. seating, bins, bollards and lighting.

43 strategy - cyclists

Key Existing Existing NCN route Key arrival points (pedestrians/ cyclists) Key arrival points (by road) 365 Masterplan Area Proposed Segregated cycle route

Cycle route link Town Centre Cycle Hub

Cycle stands/shelter

Proposed Interchange Ferry

Figure 17 - Signage and Legibility Strategy - Cyclists 44 strategy - cyclists

Figure 17 identifies an overarching strategy to enhance the experience for cyclists within South Shields.

The existing NCN routes and associated signage is already a great start for cyclists to explore the town. Precedent: , Newcastle The strategy focuses on changes alongside this to Mobike is a bike sharing service which uses an app encourage cyclists to move between the three to provide an affordable mode of sustainable character areas and stop and explore what the town transport within towns and cities. The scheme recently has to offer. expanded its reach and numbers across Newcastle to through discussions with local authorities. © Increase Dwell Time At present all the NCN routes which feed into South Shields bypass the town centre. Along with King Street Precedent: Selly Oak Secure Cycle Hub, The cycle hub designed by Jefferson Sheard Architects being a cycle free area this doesn’t encourage offers secure cycle parking at a railway station. The cycling as a way to explore the town. A main cycle hub itself is a striking design and provides secure hub could be created close to the proposed 365 parking with a combination of single stands and two Transport Interchange, the Hub should offer both a tier stands. Internal lighting and branded graphics all secure lockable shelter as well as individual open add to the aesthetics of the hub. cycle stands, with the potential to have a small number of bikes for hire such as Mobike’s bicycle sharing scheme recently introduced across Newcastle.

Encourage Movement Alongside the NCN, cycling links should be promoted to connect the key character areas and associated © Jefferson Sheard Architects destinations. Cycle friendly routes which bypass King Street and busy traffic heavy roads should be promoted as a way to link key areas and destinations. Providing segregated cycle ways alongside carriageways in key linking areas will increase safety for cyclists to make this a family friendly activity.

Simplify Wayfinding NCN routes are currently well signposted with stand along signs or combined with other wayfinding. As these routes are on a national scale the signs will need to remain distinct alongside the proposed branded signage of the town. In some areas pedestrian and cycle signage can be combined to reduce cluttering the streetscape.

© Jefferson Sheard Architects

45 strategy - cyclists

46 strategy - cyclists

Design Concept Existing signage is limited to those for the NCN routes. This signage should be retained and any poor quality signs (identified on figure 5, page 16) improved/ repaired.

The suite of signs and design concept detailed for pedestrian wayfinding (pages 44-45) also apply to cyclists. Information boards and way markers can help to show promoted cycle friendly routes, with finger post signs leading to key destinations/ areas.

Cycle Hub A secure and lockable shelter will provide a safe space for people to store and hire bikes from a central location close to the of the Town Centre and Transport Interchange.

Cycle Stand A newer style of cycle stand were picked up through Fairhurst’s audit and analysis of the town. This style can be retained with older stands replaced with this new style and introduced in key areas identified through the strategy.

Street Markings Where possible the use of street markings can be used which will further reduce cluttering of the streetscape from an abundance of signs. Markings can be crucial for cyclists to identify where they have priority over pedestrians and vehicles.

47 strategy - vehicles

Key Existing Existing key arrival points (by road) Public car parks/ on street parking

365 Masterplan Area Proposed Key onward travel signage required

Areas of poor signage to be repaired/ replaced

Figure 18 - Signage and Legibility Strategy - Vehicle Users 48 strategy - vehicles

Figure 18 identifies an overarching strategy to enhance the experience for vehicle users within South Shields. As road and traffic signs must conform to various standards and regulations and therefore the approach to vehicle users will be slightly different.

The key for vehicle users is getting to the desired destination safely, with no confusion and on the quickest route available.

Signage improvement Figure 6 on page 18 identifies the quality of road signage in terms of their visibility to the user. The poor visibility and misleading signs should be replaced/ amended to improve wayfinding for road users.

Car parks and destinations Some vehicle users will be searching for a particular destination, whilst others will just want to park in a handy location to explore. More emphasis should be given to key parking areas in relation to local destinations *. All car parking signs can be colour coded to correspond to the relevant character area. This will tie into the wider wayfinding strategy for pedestrians and cyclists.

* It is noted that some parking and road signs already do this, it is suggested that the colour coding could still be used to link this to onwards wayfinding. Details of all parking and road signs are available within the audit in appendix x.

Onward travel Once vehicle travellers arrive at their destination the next hurdle is then how to reach your final destination or assist in orientating the user to explore the area. Most car parks lack direct signage at their exit points to guide users toward key landmarks/ destinations.

49 strategy - character areas

The three main character areas have distinctive qualities and characteristics. The overall strategic aims for pedestrians, cyclists and vehicle users all contribute to linking these areas together through promoted routes, gateway features and ‘stepping stone’ areas of public realm enhancements.

The design concept for key signage (p42 - 43) proposes to rationalise and simplify signs across South Shields. Thought should be given to a simple but high quality palette of materials (introduced through the 365 Masterplan and gradually developed across the town) which will provide a level of unified branding

for the town through its hard landscape, seating, © Behance lighting and signage. Colours and symbols Within this uniform style and materials palette, A combination of bold colours and simple symbols each character area can be emphasised through could also be used through way markers and in individual branding of the three key areas. This can ground plaques within the hard landscape. These be represented through wayfinding with colour work well to de-mark key routes to promote for © e|n|t Design coding finger post signs and way markers individual pedestrians or cyclists, or the best route to key to the character areas. landmarks/ destinations.

© Heine Jones © Heine Jones Colour coded signage As shown in the above examples colours work well on finger post style signs to identify different types of destination. This idea can be used at South Shields to differentiate between the key character areas through rationalised signage. Limiting the posts to three ‘fingers’ with only key permanent destinations

to stop signs becoming cluttered and misleading. © Behance

50 recommendations

The strategy presented within stage 2 of this report can be achieved in a phased manor over time, responding to the phasing the 365 Masterplan and future development.

Key areas for intervention are focused within the primary and secondary study areas identified through stage 1. The following strategic recommendations form a summary of stage 2 and are set out to show short, mid and long term recommendations to improve legibility within the peninsula.

Short term recommendations/next steps

• Replace standard road signs of poor quality within the primary and secondary study areas

• Replace NCN route signs of poor quality within the primary and secondary study areas

• Develop a design for a unified selection of products which can be gradually introduced to the town

• Introduce new signage at key areas initially; arrival points/ important intersections/ new developments i.e. Transport Interchange

Mid-Long term recommendations

• Introduce suite of signage across the peninsula throughout the remainder of the primary and secondary study areas, gradually replace old signage

• Expand public realm improvements associated with the 365 masterplan including unified street furniture products

• Explore branding/gateways on route to the town from key transport corridors (A19)

51 1 Arngrove Court, Barrack Road, Newcastle upon Tyne, NE4 6DB Tel: 0191 2210505 Fax: 0844 3814412 www.fairhurst.co.uk