1 The Road Less Traveled: Non-traditional Ways of Communicating Astronomy with the Public1 Michael J. West Dept. of Physics & Astronomy, University of Hawaii, 200 W. Kawili Street, Hilo, Hawaii, 96720, USA; e-mail:
[email protected] Abstract In an age of media saturation, how can astronomers succeed in grabbing the public’s attention to increase awareness and understanding of astronomy? Here I discuss some creative alternatives to press releases, public lectures, television programs, books, magazine articles, and other traditional ways of bringing astronomy to a wide audience. By thinking outside the box and employing novel tools – from truly terrible sci-fi movies, to modern Stonehenges, to music from the stars – astronomers are finding effective new ways of communicating the wonders of the universe to people of all ages. Introduction As a number of talks at this conference have emphasized, those of us involved in astronomy education and outreach face an uphill struggle to reach the public through books, press releases, images, and other traditional ways of communicating astronomy. Let me illustrate the challenges with two specific examples: 1) In July 1969, Neil Armstrong became the first person to walk on the Moon, an event that surely ranks as one of the greatest achievements in human history. Just three and a half years later, in January 1973, Elvis Presley’s “Aloha from Hawaii” television special was beamed via satellite from Honolulu to over 40 countries around the world. Guess which of these two events was watched by more television viewers? It is estimated that more than a billion people around the world tuned in to watch the “Hunk o’ Burning Love” on television, compared to about 600 million people who viewed Armstrong’s walk on the Moon.