MOSCONE CENTER, NORTH & SOUTH BUILDINGS | JAN 30 – FEB 7, 2016 FAN GUIDE 2016 GET INSIDE THE GAME! LETTER FROM THE COMMISSIONER NFL Experience Driven by Hyundai, the NFL’s The Road to 50 is here. interactive theme park, is coming to the San Francisco HOURS OF OPERATION We are honored to be in the San Francisco Bay Area. Bay Area! Located at Moscone Center North and South, Saturday January 30 10AM-10PM NFL Experience promises to give fans the experience Welcome to ..This week is the culmination of a year-long celebration of the Super Bowl – Sunday January 31 10AM-8PM of a lifetime! honoring the past, recognizing the present and looking ahead to the next 50 years. The NFL began the road to Monday February 1* 3PM-10PM Super Bowl 50 this season in San Francisco at Kickoff and will conclude on February 7 at Levi’s® Stadium. The theme park is a dream come true for NFL fans who will have the chance to kick a field goal, throw Tuesday February 2 3PM-10PM like pro, get free autographs from current NFL players and NFL Legends, learn how footballs are made Wednesday February 3 3PM-10PM The Super Bowl is more than a game – it’s a week-long experience that honors our teams, players, fans and the and take a photo with the . Fans can also visit the NFL Play 60 Zone presented game that we love. “Super Bowl Week” kicks off with the 2016 and finishes with the biggest day in Thursday February 4 3PM-10PM by Danimals and learn from the pros at NFL FLAG clinics. sports and entertainment – . Friday February 5 3PM-10PM NFL Experience also will debut new attractions in San Francisco including personalized digital Saturday February 6 10AM-10PM One of the most popular fan events of the week is the NFL Experience Driven by Hyundai, which lands in the photos, upgraded 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality San Francisco Bay Area for the first time on January 30..From its modest beginnings 24 years ago inside a experience, an enhanced Super Bowl rings display and a new NFL Draft set! Sunday February 7 10AM-2PM NFL COMMISSIONER small convention center in Minneapolis to Super Bowl 50, the NFL Experience has evolved into the interactive Join us in celebrating this great game as NFL Experience marks its 23rd year of entertaining the *San Francisco 49ers & Oakland Raiders and expansive set-up inside the Moscone Center that fans from across the country and the world will enjoy Fan Appreciation Day greatest fans in the world. Doors open Saturday, January 30 at 10AM. The memories are waiting. this week. NFL Experience box office is located at Moscone West TICKETS and opens two hours before doors open each day. With new attractions and technology added each year, including live game action viewing using virtual reality technology and customizable 3D sharable imagery, NFL Experience presents a unique opportunity for fans to Tickets can be purchased at SuperBowl.com, by calling 866.TIX.4NFL (849.4635) or at the get closer to the game they love. box office. To avoid lengthy lines at the box office, the pre-purchase of tickets online or over the phone is recommended.* Ticket prices include all games and attractions. We extend special thanks to the York family, the San Francisco 49ers, the San Francisco Bay Area Super Bowl Adults – $35 50 Host Committee, and all of the communities and organizations from the Bay Area that have devoted their Children 12 and under – $25 time and energy to making this event so special.

NFLXtra (fast pass) – $50 for children 12 and under; $60 for adults We join Hyundai and many other partners in welcoming you to the NFL Experience.

*All advance ticket purchases are subject to Ticketmaster convenience charge. Thank you for your support and enjoy the week.

RAIDERS 49ERS STAY CONNECTED!

· Download the ROAD TO 50 app for access to Super Bowl 50 celebrations leading up to the game. FAN APPRECIATION DAY · Visit NFL.com/SBApp for more information on all Super Bowl 50 app experiences. · Visit SuperBowl.com and follow @SuperBowl for more information on all events. · To share your , tag your posts and photos with #SB50. DOWNLOAD THE • $5 off ticket price when wearing Raiders or 49ers gear! Questions about gameday or Super Bowl week events? Tag your posts with #SBQuestions ROAD TO 50 APP! Monday, February 1, 2016 • Ticket discount applies at on-site NFL Experience box office only THE ONLY NFL APPROVED RESALE SITE WHERE FANS CAN BUY & SELL VERIFIED AUTHENTIC SUPER BOWL 50 TICKETS (UP TO KICKOFF ON SUPER BOWL SUNDAY).

VISIT NFLTICKETEXCHANGE.COM

DINE WITH US AT “ON THE 50” AND ENJOY A CHARITABLE FOOD EXPERIENCE. FEBRUARY 1-7

The NFL is partnering with the WHAT’S ON THE MENU: NFL Foundation alongside world · Unrivaled menu with Super Bowl renowned Chef Michael Mina to team culinary specials create a charitable dining experience · Daily player appearances LOCATED IN THE MOSCONE at Super Bowl 50 in San Francisco. · C hance to buy autographed WEST BUILDING On the Fifty is located in the heart of memorabilia to take home with you downtown San Francisco at RN74, · P lace to “see and be seen” Open: 301 Mission Street, San Francisco, during Super Bowl week Saturday January 30-Saturday, February 6 CA 94105. · Opportunity to give back every day 10AM-10PM

Sunday, February 7 10AM-2PM Open for lunch and dinner daily. 415.543.7474 for reservations. MOSCONE CENTER MAP

NORTH SECURITY CHECKPOINT RESTROOMS

GAMES CONCESSIONS

EXHIBITS INFORMATION/LOST & FOUND SPONSORS HALL D FAN ADA RAMP N MOBILE PASS NFL SHOP E REGISTRATION WHEELCHAIR RENTAL W S ESCALATOR

ELEVATOR

FIRST AID NFL FILMS FOOD THEATRE COURT FAN DOWN TO MOBILE PASS NORTH HALLS FAN REGISTRATION HALL OF FAME SECURITY MOBILE PASS CHECKPOINT REGISTRATION TICKET KIOSK THIRD STREET & SB50 PRIZE NORTH BUILDING ENTRY REDEMPTION NORTH BUILDING EXIT ENTRY

HOWARD STREET MINNA STREET SECURITY CHECKPOINT

FOURTH STREET

SOUTH VINCE EXIT HALLS A-C LOMBARDI TROPHY

NORTH & SOUTH BUILDINGS SOUTH BUILDING ENTRY EXHIBIT LEVELS

FIFTHSTREET MEDIA SOUTH BUILDING HOWARD STREET ENTRY ENTRY

BOX OFFICE ENTRY

WEST BUILDING LEVEL 1 HOWARD STREET ATTRACTIONS FAN MOBILE PASS (FMP) REQUIRED – Register for FAN MOBILE PASS at NFL.com/FanMobilePass for access to all of the action at NFL Experience Driven by Hyundai!

GAMES Under Armour 3 Cone Drill FMP Kids’ Extra Point Kick FMP NFL Virtual Reality NFL Draft Set FMP Breast Cancer Awareness Exhibit Hyundai FMP Oikos Truck Test your ability to change directions by Test your ability to kick a field goal through Experience NFL games using virtual reality Take your spot at the podium with your favorite The NFL’s A Crucial Catch Campaign, an exhibit Visit Hyundai at NFL Experience where fans When you need a tasty protein snack, visit the NFL Extra Points Kick Issued by maneuvering 3 cones at various yardage. scaled down NFL uprights. technology! team’s #1 jersey. featuring pink items used by players, coaches will have the opportunity to meet current NFL Oikos Triple Zero truck to sample the official Barclaycard FMP and officials throughout October to support players and NFL Legends during multiple yogurt of the NFL! Test your kicking skills by attempting to convert Under Armour Broad Jump FMP NFL PLAY 60 Zone Obstacle Course FMP Health and Safety NFL Pro Bowl Breast Cancer Awareness month. autograph sessions each day. Also, using an extra point through NFL uprights. Test your lower-body explosion, balance Kids can race through agility drills just like the Learn about the evolution of player safety, See exciting video highlights, historical records digital technology, guests will be able to Bud Light’s Build-a-Bar and lower-body strength at the broad jump! pros, testing their high jump abilities, leaping from rules changes to equipment advances, and images from the NFL Pro Bowl. NFL Experience Autograph Stage interact with virtual NFL Legends on screen The best place to drink a cold beer and cheer Bridgestone Punt, Pass and Kick FMP over obstacles and bobbing and weaving in an interactive exhibit.. presented by Panini FMP and then share a picture on their social media your team to victory! A replica of the annual nationwide competition Under Armour Vertical Jump FMP through mini tackling dummies. Year of the Super Bowl XLIX Champion Get free autographs from current NFL players accounts via Fan Mobile Pass. Guests can for youngsters consisting of one Punt, Pass Take your position at the vertical jump, and find NFL Locker Room Exhibit and NFL Legends. also check out the latest vehicles Hyundai RISE Fan Photo Booth FMP and Kick. out the differential between your reach and NFL PLAY 60 Toss FMP Come visit our two replica AFC and NFC From the moment the clock hit zero in has to offer and win great prizes after taking The Ross Initiative in Sports for Equality the flag you hit, just like at the NFL Scouting An interactive activity that allows kids to throw locker rooms as they appear on gameday. to the start of the 2015 season, Look Like A Pro a brand survey. (RISE) is a nonprofit organization dedicated Castrol Strength to Perform Challenge FMP Combine! passes at a game simulator as they try to lead Experience the sights and sounds of the real follow the Super Bowl XLIX Champions, the Step inside a uniformed body-cast mold to harnessing the unifying power of sport Take a handoff and run through read-and-react their team to a touchdown. NFL “pregame”! . bearing the insignia of your favorite NFL team, Panini to advance race relations. Visit our photo obstacles before throwing a pass to a larger- NFL PLAY 60 The Gauntlet FMP and have a friend snap your photo. The Official trading card and sticker partner of activation to show your support for equality. than-life receiver. Run a straight route towards the end zone NFL PLAY 60 App Station NFL Network Stage Super Bowl Rings the NFL. Stop by the Panini booth for a chance catching balls from JUGS machines on your Run, jump and turn through a simulated world NFL Network is your official television home See the collection of all 49 Super Bowl rings NFL Network Total Access FMP at exclusive Super Bowl 50 NFL trading cards San Francisco Showcase and Visitor Castrol Titanium Training Camp FMP left and right, and dive into the end zone for in an app designed by NFL PLAY 60 and the for Super Bowl week. Check out our live up close in never-before-seen detail! Take your seat behind NFL Network Total and to experience its new trading card app Information FMP Stop by Training Camp to race through a series the touchdown. American Heart Association. broadcasts! Access desk and break down the game! with special content – Panini Gridiron. An immersive San Francisco experience with of obstacles and train like the pros! Evolution of the Shield visitor information, photo opportunities and NFL PLAY 60 Clinic Field NFL RUSH Green Screen FMP Feel the Orgullo Learn how the NFL Shield has evolved since Hall of Famous FMP Team Skittles Locker Room a chance to win Bay Area vacation packages. Breast Cancer Awareness’ Presented by Danimals FMP Take a digital photo with the Rusher of your A multimedia exhibit featuring videos and 1960. Get your own bronze bust digitized at the Hall Visit the #TeamSkittles Locker Room to make Presented by San Francisco Travel. A Crucial Catch FMP Watch and learn from USA Football coaches favorite NFL team. artifacts that highlight the achievements of of Fame exhibit! your Super Bowl “Awesomer” with exclusive Throw a touch pass with enough arc to clear and NFL players about football and NFL FLAG Hispanic players and coaches that have left a Chronology of Pro Football Skittles photo ops and the chance to win PepsiCo FIZZ the defender & enough aim to drop it into football, as well as Heads Up tackling during Playmaker Lounge powered by USA lasting legacy on the Trace iconic moments and developments that Super Bowl High School Honor Roll awesome and delicious prizes. #TeamSkittles We call it “fizzology,” and this playful the target. various clinics. On-field clinics are open to all Football and EA SPORTS Madden NFL 16 and on their local communities. make the NFL what it is today. Celebrate high schools and communities that celebration of soda combines unique & kids ages 6-14. Join USA Football and be the Playmaker in EA have contributed to Super Bowl history. Nearly Bridgestone Performance Field unexpected flavors & ingredients to create an NFL PLAY 60 Hail Mary FMP SPORTS Madden NFL 16 where you can put Road to the Championship Walter Payton NFL Man of the Year 3,000 players and head coaches, and more An interactive experience that puts you on the immersive experience. Come by to experience Test your long-distance accuracy by throwing a Hyundai Return to Glory FMP your skills to the test. Get the best highlights as the video display This annual award, presented by Nationwide, than 2,000 high schools, were recognized field and in the action, while bringing together a fun way for soda lovers to deconstruct and deep pass over defenders into a drop-in net. Fans catch a 60-foot simulated punt launched counts down winners of each divisional is granted to the NFL player who demonstrates through the program this season. Check out the technology of Bridgestone’s tires and the reconstruct mixology. from a JUGS machine and return by running EXHIBITS match up on the road to the Super Bowl outstanding contributions to society, off-the- videos and photos to see highlights of the unique skills of football players. Hyundai Field Goal Kick FMP through three motion-sensored arches! Championship. field while handling himself in an exemplary visits that took place this season. FedEx Air & Ground® Fan Experience Test your ability to kick a field goal through Pro Football Hall of Fame FMP fashion in uniform. Crash the Super Bowl Have you got the air and ground skills to be NFL uprights. TD Ameritrade Quarterback Challenge FMP A look into pro football’s glorious past with AFC & NFC Championship Trophies Art Rooney Sportsmanship Award Hall of Fame an NFL star? Test your passing and rushing Showcase your passing accuracy using state- rare memories on display in sleek translucent Stop by and see the AFC and NFC Vince Lombardi Trophy FMP Awarded at NFL Honors for the NFL player who Celebrating 10 years of Doritos fan-made talents. After you score, head to the FedEx NFL PLAY 60 Touch Pass FMP of-the-art sensors and throw like a pro! LCDs and actual busts from Raiders and George S. Halas Championship Trophies in Take your photo with the Vince Lombardi best exudes sportsmanship, this award honors . Celebration Station where you’ll take home a Master one of the most difficult throws for an 49ers Legends! sleek new displays! Trophy, football’s most prestigious award. founding owner and Hall of custom video to show off to all of your friends! NFL quarterback by throwing the ball on an arc NFL PLAY 60 Zone Famer Art Rooney, Sr. Microsoft NFL Experience FMP over a defensive player and into a net. presented by Danimals Coach of the Year NFL International Football Operations Gameday Central Check out the Microsoft NFL experience and NFL SHOP An annual award honoring the high school Fly by the NFL International exhibit to see how At this mock exhibit, fans can step into the SPONSORS get an inside look at how Microsoft technology, Under Armour 40-Yard Dash FMP Kids’ Long Snap FMP football coach who displays the integrity, shoes of an official to “make the call” in a life- like the Surface Sideline Viewing System and NFL Shop at Super Bowl Presented by Visa Kids can test their ability to snap the ball fast continues to expand Race down the field against your opponents achievement, and leadership demonstrated globally from having more international players sized instant replay booth. Learn what happens Papa John’s Up Your Game FMP the NFL app for Xbox One and Windows 10, is Marvel at NFL licensed products from all like a pro. by the winningest coach in NFL history, Don This Super Bowl, Papa John’s puts NFL fans in and NFL players on a giant 40-yard long on the field than ever before to hosting even firsthand at the NFL’s Gameday Center. empowering the NFL to change the game! 32 NFL teams in an eye-catching display. Shula. the spotlight with unique photo opportunities LED wall! more regular season games abroad. Shop the largest collection of Super Bowl 50 Kids’ Quarterback Challenge FMP Home Team Photo plus a free slice of “Better Ingredients. Better Wilson Football Factory FMP merchandise. Kids test their passing skills. NFL PLAY 60 Scoop & Score FMP NFL Films Theatre presented by Bose Salute to Service Take a photo with your home team Oakland Pizza.” It’s the best slice of Super Bowl 50. See how official NFL game balls are Take a seat and relax in the NFL Films Theatre Line up in a three-point stance and shed Visit the Salute to Service exhibit highlighting Raiders and San Francisco 49ers! individually produced. Authentic Super Bowl FedEx Shipping Center Gear Up & Go FMP presented by Bose to watch “This is the through blockers at the line of scrimmage to the commitment to our military at home and Hunt Auction 50 game balls will be manufactured and sold Send home your Super Bowl souvenirs from Kids can try on actual NFL equipment and Moment,” an action packed film highlighting Check out modern and vintage NFL break on a loose fumble, scoop abroad by the league and USAA, the NFL’s Pick Your Super Bowl Ticket FMP on-site. Unique photo op available! the convenient FedEx Office Shipping Center feel like a pro. the road to Super Bowl 50. memorabilia. recovery and dive into the end zone for the official military appreciation sponsor. Get your photo on your choice of all 50 located right outside of the NFL Shop at touchdown. Super Bowl tickets! Super Bowl presented by Visa.

The Bridgestone Fan Gallery will live within the Super Bowl Media Center presented by Microsoft For exclusive access to the Super Bowl 50 celebrations in at Moscone West. Fans can watch media members the San Francisco Bay Area, visit NFL.com/FanMobilePass to download your Fan Mobile Pass. in action and breathe in the exciting buzz that will constantly be swarming around the Media Center Registration for Fan Mobile Pass is recommended throughout Super Bowl 50. Stop by on your way out but not required. of the main NFL Shop at Super Bowl presented by VISA or on your way to NFL Experience Driven by In order to participate in interactive games, Hyundai or Super Bowl City presented by ! registration for Fan Mobile Pass is required.

Saturday, January 30 – Saturday, February 6 Free to the public. No tickets required. Saturday, January 30 through Sunday, February 7 10AM-10PM

Celebrate the past 49 Super Bowls and Super Bowl 50 as you explore The 50th Mile on Market Street between 3rd and Davis Streets. Check out highlights from the past 49 Super Bowls and unlock exclusive photos and content from each matchup. The Bay Area 50’s offer unique photo ops as you make your way between NFL Experience Driven by Hyundai and Super Bowl City presented by Verizon. ANY GIVEN HYUNDAI. Hyundai is now an official sponsor of the NFL.

Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2016 Hyundai Motor America.