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1997 11-12.Pdf FROM THE EDITOR n her 1974 book, Passages, difficulty" because at least we try to author Gail Sheehy discusses serve the HP world. We try to offer a the different stages of life and selection of stories-people profiles, .~ . the predictable changes that business directions, trends, product take place. applications and so forth-knowing ·,T "I have reached some sort of that every story won't appeal to every H'J'I ........, ... melidian in my life," she writes of reader. It's like a buffet: Some people ,,,. '\ "i the mid-30s. "I had better take a sur­ will try everything that's offered while vey, re-examine where I have been others won't like anything. and re-evaluate how 1am going to MEASURE is perfect for some spend my resources from now on. tastes and distasteful to others. Why am I doing all of this? What do 3) Should MEA..9URE look differ­ On the cover: In constant I really believe in?" ent? A few years ago, a magazine motion-mentally and As MEASURE approaches its 35th design consultant told us that physically-Juan Cortes, birthday in 1998, the staff has been MEASURE looks too conservative. who works for HP's Product Processes Organization in asking itself similar questions. She thinks of Hewlett-Packard Guadalajara, Mexico, rides "How, if at all, has MEASURE's as a vibrant, consumer-oriented up to six miles a day on his purpose-to be informative, interest­ company, not the traditional test­ three-wheeled handcycle. Juan's story begins on ing and entertaining-changed?" and-measurement company of a page 18. "How can a 32-page, bimonthly quarter-century or more ago. print magazine serve a highly diverse, I think that MEASURE's clean, Photos by Diana Smith 120,OOO-person worldwide employee simple appearance has been effective audience?" for many years. But perhaps it's time "Does the magazine need a new for a bolder, more contemporary look. 'look'?" Our new art director, Tim Mitchell, is "Should it still be called MEASURE?" working on that. These are questions we ask our­ 4) Should MEASURE be called selves routinely in an effort to keep MEASURE? the magazine fresh and relevant to This has been the subject of employees. I think the short answers intense debate for a long time. are: it hasn't; with great difficulty; Some people argue that the name is probably; why not? a throwback to HP's early test-and­ Here are the longer answers: measurement days. Others say that in 1) Interesting, informative and HP's constant effort to improve itself, entertaining. Those are darn good MEASURE is still a fitting title. Plus, it standards for any publication to shoot has a 35-year identity that's worth a for. I like publications that are inter­ great deal. esting and infonnative. Ifthey're Are we clinging to something that's entertaining, too, that's even better. outdated or trying to fix something 1think MEASURE should be less that isn't broken? selious than the Harvard Business We'd like to hear from you. And Review or The New England Journal we'll be conducting a major reader­ ojMedicine but more serious than ship survey in 1998 to do just that. Mad magazine. Additionally, we're always open to Has our purpose changed? No. feedback on our content, appropriate­ 2) How can we be all things to all ness, look and name. people? The totally honest answers What do you think? are, "We can't," but I say "with great -Jay Coleman 2 MEASURE THE INSIDE STORIES FEATURES EPARTME 4 All the right moves 9 Web-wise To travel or not to travel-that is the $800 million Preparing for a trip? Dr. Cyberspace question for HP business travelers. has the perfect Web sites for you. l._ ,. , 11 The new revolution at lIP Russia 15 Yourturn - .., Revenue per employee is among the highest any· MEASURE readers share their "~ ~~. =,­ where in HP, so bring on ROA and TGIF. views on matters of importance. - -:'- -. ,.,....."t I 23 What ifit fits in your pocket? 16 Letter from Lew Platt '. I' HP's Don Nonnan takes a look at the next gener­ • HP's chairman, president and :JIf .. ' ation of advanced infonnation appliances. CEO outlines the company's FY98 ..... -. Business Fundamentals, 26 Scanning the possibilities Page 11 With a new general manager and exciting new 18 Where there's a will... products, the Bergamo Hardcopy Operation is Physical and technological experiencing impressive growth. challenges are no match for Guadalajara's Juan Cortes. 29 ExtraMEASURE News from around the HP world. 32 Parting shot There's no mountain high enough to stop HP's Cathy Gildea. MEASURE Editor: MEASURE is published in mid-January, March. May. July. September and November for employees and associates Jay Coleman. ABC· of Hewlett·Packard Company. It is produced by Corporate Communications. Employee Communications section. Mary Anne Easley, manager. Address correspondence to MEASURE, Hewlett-Packard Company. 3000 Hanover Street, Associate editors; 20BR. Palo Alto, California 94304-1185. U.S.A. The telephone number is (6501857-4144; the fax number is (650) 857-7299; Mary Anne Easley and the Internet address is [email protected]. Kathy Mirtallo David L. Price ·Copyright 1997 by Hewlett-Packard Company. Material may be reprintad with permission. Art director; ·Accredited Business Communicator by the International Association of Business CommunicatDrs (IABC). Tim Mitchell Hewlett·Packard Company is a global manufacturer of computing, communications and measurement products and Photo research; services recognized for excellence in quality and support. HP has 120,500 employees worldwide and had revenue of Carol Parcels $38.4 billion in its 1996 fiscal year. Circulation/editorial assistant: Selected articles from this and past editions of MEASURE are available on HP.Now at Grace Razo http://hpweb.corp.hp.com/publish/hpnow. Intern: Lila Kakuk Microsoft and Microsoft Windows NT are registered trademarks of Microsoft Corp. UNIX is a registered trademark in the United States and other countries. licensed exclusively through X/Open™. x/Open is a trademark of X/Open Company Limited in the United States and other countries. *MEASURE magazine is printed on recycled paper with vegetable-based inks. November-December 1997 3 USINESS To travel or not to travel-that is the question. For HP, the slings and arrows of business travel add up to more than $800 million ayear in related costs. by Lila Kakuk All the moves 4 MEASURE "IIey, how ya doin', Joe'?" says a Lockheed Martin, General Electric luggage checker near the tenninal and Andersen Worldwide. This is one entrance. list that Phil does not want HP to be "Good morning, Joe!" says the No.lon. clerk working the snack cotmter. In this era of hacking budgets to "Where are you headed this time, the bone, the company must ask itself Joe'?" asks a passing security guard. if all this spending is really necessary. Joe Koon, a "regular" at the After all, if the virtual offIce and tele­ Raleigh, Nmth Carolina, airport, is commuting have become realities, going on yet another business trip. can't we use virtual travel to offset Many of the employees at his local the cost of physical travel? airport know him on a first-name basis. This, he admits, can be scary. Jlln spite ofall the advances in technology, Joe works for the Test and Measurement Organi­ there really is no substitute for face-to­ zation (TMO) at HP's sales face. Our customers require it. " office in North Carolina. He flies an average of four flight segments per week This may "In spite of all the advances in seem like a lot of traveling, but .Ioe is technology, there really is no substi­ only one of thousands of frequent HP tute for face-to-facc," Joe says. "Our business travelers. customers require it." "One out of every two lIP employ­ Nick Cmkovic of the Professional ees takes at least one business-related Services Organization in Houston, trip per year," says Phil Wilson, Texas, agrees that in spite of all the corporate travel manager in Palo virtual hype, face-to-face interaction Alto, California. with customers is essential. "Oftcn, HP's travel and entertainment bud­ when customers sign a contract, they get has steadily increwsed over the expect work to be done at their place. years. In fiscal year 1995, HP spent Our presence on-site is a great benefit $671 million; the FY96 total was $754 to the customer and the project." million. Phil believes the company Likewise, travel benefits the com­ will spend more than $820 million on pany. Project" that havc reqUired Nick travel-related costs by the end of 1997. to travel extensively have brought in According to a survey by Business millions of dollars in revenue. "We go Tro.vel NflWS, a leading corporate where the work is," Nick adds. travel-industry publication, HP's Besides traveling to meet with spending is typical of the top 100 cor­ customers, the purpose of much porate travel spenders-about 2 percent of HP travel is to meet with other of sales. Hewlett-Packard currently employees. Tom Tarasoff, a Phoenix, ranks fIfth in corporate travel spend­ Arizona-based sales and marketing ing world"'ide, right below IBM, manager for the Computer Organiza­ tion, travels primarily in the United Making the most of his heavy travel States but occasionally he travels schedule, Tom Tarasoff [right!, CO sales and marketing manager, sits down at the Phoenix, Arizona, airport with HP Channel Partner Warren Mills of MicroAge. November-December 1997 5 Travel abroad. For Tom to effectively prac­ its toll on those my fatnily is over tice MBWA-management by wander­ required to do In the January-February 1998 issue the phone," Tom ing around-he has to fly.
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