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Media-Kit-2018.Pdf Mercury | Media Kit 2017/8 | 2 Images remain the property of News Corp Australia Photo Credits Richard Jupe, Nicki Davis-Jones, Sam Rosewarne, Luke Bowden Mercury | Media Kit 2017/8 | 3 Contents About the Mercury ���������������������������������������������������������� 4 Sections ��������������������������������������������������������������������������� 5 Why Newspapers ������������������������������������������������������������ 6 Audience ��������������������������������������������������������������������������7 Inserts ����������������������������������������������������������������������������� 9 Mercury ��������������������������������������������������������������������������11 Sunday Tasmanian ��������������������������������������������������������� 13 Creative Solutions ���������������������������������������������������������� 15 themercury�com�au �������������������������������������������������������� 17 Money Saver HQ ������������������������������������������������������������19 Taste ������������������������������������������������������������������������������� 21 Real Estate Guide ���������������������������������������������������������� 23 Pulse ������������������������������������������������������������������������������ 25 Motoring ������������������������������������������������������������������������27 TasWeekend ������������������������������������������������������������������ 29 Tassieliving ��������������������������������������������������������������������� 31 Escape ��������������������������������������������������������������������������� 33 Body & Soul ������������������������������������������������������������������� 35 NewsXtend ��������������������������������������������������������������������37 Features ������������������������������������������������������������������������ 39 Contact us ��������������������������������������������������������������������� 43 Mercury | Media Kit 2017/8 | 4 About the Mercury For over 160 years, the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. As the Voice of Tasmania, we are local, whether in-paper or on-line, the Mercury, through its seven day multi- platform seeks to deliver the best daily combination of local news, sport, weather, entertainment and business coverage. As it informs and challenges, shares cheers and tears, stimulates discussion and action, and records and presents major news events, the Mercury plays a vital role in the fabric of Tasmania. The Mercury has an ongoing commitment to product innovation and section development to suit the changing lifestyles of Tasmanians and to deliver to advertisers specific target markets. As Tasmania’s largest-circulating daily newspaper the Mercury & Sunday Tasmanian have massive reach and influence no matter what audience you are looking to reach. Mercury | Media Kit 2017/8 | 5 Sections THE MERCURY – MON-FRI MONDAY - Money Saver HQ Simple and practical advice on personal finance issues. TUESDAY - Taste Great food & wine featuring delicious recipes. THURSDAY - Pulse Gig Guide, music, stage and screen. THURSDAY - RealEstate Definitive guide to the Tasmanian property market. FRIDAY - Motoring Essential reading for car buyers and motoring enthusiasts. SATURDAY Tasweekend Lifestyle magazine covering arts, books, fashion, food, home and more. SUNDAY TASMANIAN Tassie Living Lifestyle magazine covering food, home, gardening and 7-day TV Guide. Body & Soul A lift-out focused on health, happiness and wellbeing. Escape Travel news and reviews, and the best holiday destinations. Mercury | Media Kit 2017/8 | 6 Why Newspapers? Regional newspapers play a unique and valuable role in regional Australia. Research confirms that regional communities have a close and trusting relationship with their paper, which creates a highly effective advertising environment for businesses with a local presence. Readers rated regional newspaper media, in print and digital formats, as their main: > source of local news > influencer on purchasing decisions > source of information about local stores & services > prompter to go online for more information The research also found that: > Regional consumers are more than three times more likely to make a note of information in a newspaper ad than they are a TV or radio ad. > Regional newspapers are the most engaging medium in the lives of readers, offering advertisers the perfect platform to deliver effective campaigns. > Regional newspapers provide a level of trust that no other media can match, which carries over to trust in the advertising. > Seven in ten readers read most issues of their regional newspaper, and one in three look into their newspaper every day. Source: Think local 2016: Regional Newspaper Report. Research Now, January 2016. Mercury | Media Kit 2017/8 | 7 The Voice of Tasmanian the Mercury offers advertisers integrated campaigns across our two major media platforms allowing you to reach 435,000 readers across print and online every month.* Via our compelling news content the Mercury provides advertisers with an environment where readers are engaged and paying close attention to our content whether in print and or online. TOTAL AUDIENCE* Print + Digital Mon-Sun Last 4 weeks 435,000 Digital Mon-Sun Last 4 weeks 285,000 Mercury | Sunday Tasmanian Mon-Sun Last 4 weeks 210,000 DIGITAL AUDIENCE** Unique Page Average Visitors Views Session (duration min) Desktop 148,746 2,199,440 10:04 Mobile 176,765 981,010 1:46 Tablet 55,634 524,455 3:36 PRINT*** Average single issue Mercury M-F Mon-Fri readership 90,000 Average single issue Mercury Saturday Sat readership 97,000 Average single issue Sunday Tasmanian Sun readership 86,000 Average Issue Readership is the number of people who have read or looked at an average issue of a publication. The definition is based on those who say they have last read a publication within its publication period (i.e. during a week for a weekly, a month for a monthly etc.) for at least two minutes. Print audience in this report is shown as a total over a period of 4 weeks for consistency with Nielsen DRM figures. These print figures are therefore larger than those shown in the separate Print Audience report, which are for a single issue. Measures: Print - emma™; Number of people reading a print version in last 4 weeks Digital - Adobe Analytics; Number of people accessing web site across all devices in selected calendar month Total - emma™ / Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Digital - last calendar month) Source: *emmaTM conducted by Ipsos Media CT, People 14+ for the 12 months ending December 2017, Nielsen DRM December 2017, People 14+ Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Print - last 4 weeks, Digital - last calendar month). **Adobe Analytics December 2017 average over 12 months. ***emmaTM conducted by Ipsos MediaCT, People 14+ Average Issue Readership for the 12 months ending December 2017. Mercury | Media Kit 2017/8 | 8 MERCURY/SUNDAY TASMANIAN: 210,000 READERS every 4 weeks THEMERCURY.COM.AU Total Audience EVERY MONTH GENDER FAMILIES PERSONAL INCOME Print + Digital 435,000 accessing the brand in the $ last 4 weeks At least 1 child Men Women Families under 18 at home Connecting every month with more 54.6% 45.4% 35.3% $53,364 per Year than 532,169 people 14 and up 3,360,981 monthly page view HOUSEHOLD OWNERSHIP HOUSEHOLD INCOME GROCERY BUYERS EMPLOYMENT $ 187,277 desktop visits Page views per month 1,643,487 Mortgage Tennant Solely Jointly Employed Not Working 32.4% 30.8% 30.9% $90,535 per Year 88.3% 11.7% 58.5% 41.5% Home Owner ...responsible for groceries 41% Full Time AGE PENETRATION ADDITIONAL INSIGHTS 256,840 mobile visits Page views per month 1,141,858 20.1% 21.1% Socio economic group 41.2% Social A/B Travel Intenders 85.6% (32.2% intend to travel overseas) 14-29 30-44 55.9% Believe newspapers are the main source of 25.4% information as to what is going on locally 33.4% 45-64 65+ Did some form of exercise 74.0% 87,779 * tablet visits 75.4% believe quality is more important than price Page views per month 574,408 Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2017, Nielsen Digital Ratings December 2017, All people 14+. Source: Adobe Analytics Dec 2017 Total four-weekly readership across print and digital. Mercury | Media Kit 2017/8 | 9 INSERTS Mercury and Sunday Tasmanian insert Rates Weekdays and Sunday Saturday COST PER 000's COST PER 000's Ex GST Inc GST Ex GST Inc GST Single Sheet $94�90 $104�39 $115�60 $127�16 4 - 8 Pages $98�90 $108�79 $121�70 $133�87 12 - 20 Pages $102�90 $113�19 $126�25 $138�88 Country Run 24 - 36 Pages $108�25 $119�08 $132�35 $145�59 40 - 50 Pages $114�90 $126�39 $138�40 $152�24 Metropolitan Run All prices include GST Southern Run Mercury & Monday Tuesday Wednesday Thursday Friday Saturday Sunday Sunday Tasmanian Country Run (inc Southern area, exc Metro) 8,000 8,000 8,500 8,500 8,500 12,500 12,500 Metropolitan Run 20,000 20,000 20,000 22,000 22,000 28,000 25,000 Southern Run (includes Metro area) 25,000 24,000 24,000 26,000 26,000 34,000 31,000 Full Run Total 28,000 28,000 28,000 30,500 30,500 40,000 37,500 Our supply figures include a margin for error in case of mechanical failure (which may occur on an irregular basis). These figures are subject to change and current figures should be confirmed at time of booking. Mercury | Media Kit 2017/8 | 10 Newspaper inserted material IS MORE EFFECTIVE THAN LETTERBOX 23% of people who receive letterbox
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