Media-Kit-2018.Pdf

Mercury | Media Kit 2017/8 | 2

Images remain the property of News Corp Australia Photo Credits Richard Jupe, Nicki Davis-Jones, Sam Rosewarne, Luke Bowden Mercury | Media Kit 2017/8 | 3 Contents

About the Mercury �� 4 Sections �� 5 Why Newspapers �� 6 Audience ��7 Inserts �� 9 Mercury ��11 Sunday Tasmanian �� 13 Creative Solutions �� 15 themercury.com.au �� 17 Money Saver HQ ��19 Taste �� 21 Real Estate Guide �� 23 Pulse �� 25 Motoring ��27 TasWeekend �� 29 Tassieliving �� 31 Escape �� 33 Body & Soul �� 35 NewsXtend ��37 Features �� 39 Contact us �� 43 Mercury | Media Kit 2017/8 | 4 About the Mercury

For over 160 years, the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. As the Voice of Tasmania, we are local, whether in-paper or on-line, the Mercury, through its seven day multi- platform seeks to deliver the best daily combination of local news, sport, weather, entertainment and business coverage. As it informs and challenges, shares cheers and tears, stimulates discussion and action, and records and presents major news events, the Mercury plays a vital role in the fabric of Tasmania. The Mercury has an ongoing commitment to product innovation and section development to suit the changing lifestyles of Tasmanians and to deliver to advertisers specific target markets. As Tasmania’s largest-circulating daily newspaper the Mercury & Sunday Tasmanian have massive reach and influence no matter what audience you are looking to reach. Mercury | Media Kit 2017/8 | 5 Sections

THE MERCURY – MON-FRI MONDAY - Money Saver HQ Simple and practical advice on personal finance issues. TUESDAY - Taste Great food & wine featuring delicious recipes. THURSDAY - Pulse Gig Guide, music, stage and screen. THURSDAY - RealEstate Definitive guide to the Tasmanian property market. FRIDAY - Motoring Essential reading for car buyers and motoring enthusiasts. SATURDAY Tasweekend Lifestyle magazine covering arts, books, fashion, food, home and more. SUNDAY TASMANIAN Tassie Living Lifestyle magazine covering food, home, gardening and 7-day TV Guide. Body & Soul A lift-out focused on health, happiness and wellbeing. Escape Travel news and reviews, and the best holiday destinations. Mercury | Media Kit 2017/8 | 6 Why Newspapers?

Regional newspapers play a unique and valuable role in regional Australia. Research confirms that regional communities have a close and trusting relationship with their paper, which creates a highly effective advertising environment for businesses with a local presence.

Readers rated regional newspaper media, in print and digital formats, as their main: > source of local news > influencer on purchasing decisions > source of information about local stores & services > prompter to go online for more information

The research also found that: > Regional consumers are more than three times more likely to make a note of information in a newspaper ad than they are a TV or radio ad. > Regional newspapers are the most engaging medium in the lives of readers, offering advertisers the perfect platform to deliver effective campaigns. > Regional newspapers provide a level of trust that no other media can match, which carries over to trust in the advertising. > Seven in ten readers read most issues of their regional newspaper, and one in three look into their newspaper every day.

Source: Think local 2016: Regional Newspaper Report. Research Now, January 2016. Mercury | Media Kit 2017/8 | 7

The Voice of Tasmanian the Mercury offers advertisers integrated campaigns across our two major media platforms allowing you to reach 435,000 readers across print and online every month.*

Via our compelling news content the Mercury provides advertisers with an environment where readers are engaged and paying close attention to our content whether in print and or online.

TOTAL AUDIENCE* Print + Digital Mon-Sun Last 4 weeks 435,000 Digital Mon-Sun Last 4 weeks 285,000 Mercury | Sunday Tasmanian Mon-Sun Last 4 weeks 210,000

DIGITAL AUDIENCE** Unique Page Average Visitors Views Session (duration min) Desktop 148,746 2,199,440 10:04 Mobile 176,765 981,010 1:46 Tablet 55,634 524,455 3:36

PRINT***

Average single issue Mercury M-F Mon-Fri readership 90,000 Average single issue Mercury Saturday Sat readership 97,000 Average single issue Sunday Tasmanian Sun readership 86,000

Average Issue Readership is the number of people who have read or looked at an average issue of a publication. The definition is based on those who say they have last read a publication within its publication period (i.e. during a week for a weekly, a month for a monthly etc.) for at least two minutes. Print audience in this report is shown as a total over a period of 4 weeks for consistency with Nielsen DRM figures. These print figures are therefore larger than those shown in the separate Print Audience report, which are for a single issue. Measures: Print - emma™; Number of people reading a print version in last 4 weeks Digital - Adobe Analytics; Number of people accessing web site across all devices in selected calendar month Total - emma™ / Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Digital - last calendar month) Source: *emmaTM conducted by Ipsos Media CT, People 14+ for the 12 months ending December 2017, Nielsen DRM December 2017, People 14+ Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Print - last 4 weeks, Digital - last calendar month). **Adobe Analytics December 2017 average over 12 months. ***emmaTM conducted by Ipsos MediaCT, People 14+ Average Issue Readership for the 12 months ending December 2017. Mercury | Media Kit 2017/8 | 8

MERCURY/SUNDAY TASMANIAN: 210,000 READERS every 4 weeks THEMERCURY.COM.AU Total Audience EVERY MONTH GENDER FAMILIES PERSONAL INCOME Print + Digital 435,000 accessing the brand in the $ last 4 weeks

At least 1 child Men Women Families under 18 at home Connecting every month with more 54.6% 45.4% 35.3% $53,364 per Year than 532,169 people 14 and up 3,360,981 monthly page view HOUSEHOLD OWNERSHIP HOUSEHOLD INCOME GROCERY BUYERS EMPLOYMENT $ 187,277 desktop visits Page views per month 1,643,487 Mortgage Tennant Solely Jointly Employed Not Working 32.4% 30.8% 30.9% $90,535 per Year 88.3% 11.7% 58.5% 41.5% Home Owner ...responsible for groceries 41% Full Time

AGE PENETRATION ADDITIONAL INSIGHTS 256,840 mobile visits Page views per month 1,141,858 20.1% 21.1% Socio economic group 41.2% Social A/B Travel Intenders 85.6% (32.2% intend to travel overseas) 14-29 30-44 55.9% Believe newspapers are the main source of 25.4% information as to what is going on locally 33.4% 45-64 65+ Did some form of exercise 74.0% 87,779 * tablet visits 75.4% believe quality is more important than price Page views per month 574,408

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2017, Nielsen Digital Ratings December 2017, All people 14+. Source: Adobe Analytics Dec 2017 Total four-weekly readership across print and digital. Mercury | Media Kit 2017/8 | 9 INSERTS

Mercury and Sunday Tasmanian insert Rates Weekdays and Sunday Saturday COST PER 000's COST PER 000's Ex GST Inc GST Ex GST Inc GST Single Sheet $94.90 $104.39 $115.60 $127.16 4 - 8 Pages $98.90 $108.79 $121.70 $133.87 12 - 20 Pages $102.90 $113.19 $126.25 $138.88 Country Run 24 - 36 Pages $108.25 $119.08 $132.35 $145.59 40 - 50 Pages $114.90 $126.39 $138.40 $152.24 Metropolitan Run All prices include GST Southern Run

Mercury & Monday Tuesday Wednesday Thursday Friday Saturday Sunday Sunday Tasmanian Country Run (inc Southern area, exc Metro) 8,000 8,000 8,500 8,500 8,500 12,500 12,500

Metropolitan Run 20,000 20,000 20,000 22,000 22,000 28,000 25,000

Southern Run (includes Metro area) 25,000 24,000 24,000 26,000 26,000 34,000 31,000

Full Run Total 28,000 28,000 28,000 30,500 30,500 40,000 37,500

Our supply figures include a margin for error in case of mechanical failure (which may occur on an irregular basis).

These figures are subject to change and current figures should be confirmed at time of booking. Mercury | Media Kit 2017/8 | 10 Newspaper inserted material IS MORE EFFECTIVE THAN LETTERBOX

23% of people who receive letterbox advertising don’t read any of it and 63% read only some of it.

15% of Australians who receive letterbox advertising throw it away immediately, before even getting into the house

Don’t get lost in the mail! Did you know that 1 in 5 people have a 'No Junk Mail' sign on their letterbox?

Inserting your catalogue, flyer or insert inside the Mercury or Sunday Tasmanian ensures it’s delivered in a trusted and sought after environment, being wrapped, personally delivered and most importantly coming into the home safe and dry to be read. As our insert availability is limited, this ensures your product won’t get lost in the crowd and can be delivered any day you choose!

Source: The Newspaper Works inserted Advertising Survey, August 2015. ARM Grocery Survey February 2015; Regional Residents *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending March 2015; APN ARM TDA +News Works Newspaper Inserts March 2014. **Better connections: How letterbox advertising engages and drives purchasing behaviour, Australia Post, October 2014. The Voice of Tasmania Everyday Mercury | Media Kit 2017/8 | 12 Mercury Rates and Specs

Mercury Mercury Saturday Advertising Module Size mm Monday - Friday Height x Width Ex GST Inc GST Ex GST Inc GST A M12x6 Full Page 380 x 262 $7,196.40 $7,916.04 $8,298.00 $9,127.80 B M9x4 Portrait Page 284 x 174 $3,598.20 $3,958.02 $4,149.00 $4,563.90 C M12x4 Dominant Page 380 x 174 $4,797.60 $5,277.36 $5,532.00 $6,085.20 D M12x3 Half Page Vertical 380 x 129 $3,598.20 $3,958.02 $4,149.00 $4,563.90 E M12x2 Third Page Vertical 380 x 85 $2,398.80 $2,638.68 $2,766.00 $3,042.60 A B C D E F F M6x3 Quarter Page 188 x 129 $1,799.10 $1,979.01 $2,074.50 $2,281.95 G M6x6 Half Page Horizontal 188 x 262 $3,598.20 $3,958.02 $4,149.00 $4,563.90 H M4x6 Large Strip 124 x 262 $2,398.80 $2,638.68 $2,766.00 $3,042.60 I M3x6 Medium Strip 92 x 262 $1,799.10 $1,979.01 $2,074.50 $2,281.95 J M2x6 Small Strip 60 x 262 $1,199.40 $1,319.34 $1,383.00 $1,521.30 K M3x4 92 x 174 $1,199.40 $1,319.34 $1,383.00 $1,521.30 L M5x3 156 x 129 $1,499.25 $1,649.18 $1,728.75 $1,901.63 M M4x3 124 x 129 $1,199.40 $1,319.34 $1,383.00 $1,521.30 N M6x2 188 x 85 $1,199.40 $1,319.34 $1,383.00 $1,521.30 G H I J K O M5x2 156 x 85 $999.50 $1,099.45 $1,152.50 $1,267.75 P M3x3 92 x 129 $899.55 $989.51 $1,037.25 $1,140.98 Q M4x2 124 x 85 $799.60 $879.56 $922.00 $1,014.20 R M3x2 92 x 85 $599.70 $659.67 $691.50 $760.65 S M2x2 60 x 85 $399.80 $439.78 $461.00 $507.10

Booking deadlines Tuesday to Saturday: 12 noon, 2 working days prior to publication Monday: 12 noon Friday prior

Material deadlines: Press Ready PDF: 3pm, 1 working day prior to publication (Mon 3pm Friday prior) All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. L M N O P Q R S Rates effective from 2 October, 2017. Preferred page loadings not included in listed costs. The Voice of Tasmania Everyday Mercury | Media Kit 2017/8 | 14 Sunday Tasmanian Rates and Specs

Sunday Tasmanian Advertising Module Size mm Height x Width Ex GST Inc GST A M12x6 Full Page 380 x 262 $6,904.80 $7,595.28 B M9x4 Portrait Page 284 x 174 $3,452.40 $3,797.64 C M12x4 Dominant Page 380 x 174 $4,603.20 $5,063.52 D M12x3 Half Page Vertical 380 x 129 $3,452.40 $3,797.64 E M12x2 Third Page Vertical 380 x 85 $2,301.60 $2,531.76 A B C D E F F M6x3 Quarter Page 188 x 129 $1,726.20 $1,898.82 G M6x6 Half Page Horizontal 188 x 262 $3,452.40 $3,797.64 H M4x6 Large Strip 124 x 262 $2,301.60 $2,531.76 I M3x6 Medium Strip 92 x 262 $1,726.20 $1,898.82 J M2x6 Small Strip 60 x 262 $1,150.80 $1,265.88 K M3x4 92 x 174 $1,150.80 $1,265.88 L M5x3 156 x 129 $1,438.50 $1,582.35 M M4x3 124 x 129 $1,150.80 $1,265.88 N M6x2 188 x 85 $1,150.80 $1,265.88 O M5x2 156 x 85 $959.00 $1,054.90 G H I J K P M3x3 92 x 129 $863.10 $949.41 Q M4x2 124 x 85 $767.20 $843.92 R M3x2 92 x 85 $575.40 $632.94 S M2x2 60 x 85 $383.60 $421.96

Booking deadlines 12 noon Thursday prior

Material deadlines: Press Ready PDF: 3pm, Friday prior All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. L M N O P Q R S Rates effective from 2 October, 2017. Preferred page loadings not included in listed costs. Mercury | Media Kit 2017/8 | 15

28 ‒ THURSDAY, JUNE 8, 2017 CREATIVE SOLUTIONS 04 Pulse MUSIC HOWARD IT MAKE YOU FEEL? IANIST Luke Howard and Beyond standard display advertising, we offer a range of options that add visual impact to your message, allowing your brand Pelectric acoustic performer Tilman Robinson will play their own compositions from their latest recordings during Dark Mofo next week. Robinson has studied both to stand out and be noticed. Creative ad shapes increase the visual impact of the advertising message and provide a stand out classical and jazz composition. He will be accompanied by a string quartet playing music from Deer Heart, which was recorded at Greenhouse Studios in Reykjavik. LUKE HOWARD opportunity for clients. We offer the opportunity for clients to book creative shapes to further enhance their advertising message. Robinson’s music focuses on psychological impact and includes classical minimalism, like Philip Glass and Max improvised, experimental, Richter,” Howard said. electronic and ambient sounds. “I try to compose music There is an abundance of choice for these executions – editorial approval is required for these bookings so ask your Mercury Howard and Tilman will that is beautiful without being then perform music from a sentimental. Melody is also recent combined project. important and something that “It will include Requiem for people connect with.” 2016, which we wrote after the The Main Sequence from Brexit-Trump upheaval,” Two Places was inspired by a representative for more details about these high impact creative solutions. Howard said. sequence of stars. “The music doesn’t directly “It has a lot of repeating reference that, but it was on notes that overlap and the forefront of our minds tessellate, with beautiful when we wrote it. Musically it melodies over the top” he said. is a cross of our interests. “Bear Theme was originally “We’ll also play my piece written for a documentary on Mist Hardships, which Russian bears and will feature references the long northern the strings. winters in Iceland and “And Bower is inspired by Greenland.” the bird. It is based on a two- Howard’s own set will note repeating motif.” feature piano and electronic The Howard + Robinson music from Two Places and Dark Mofo concert will be Two & One with drummer held at the Federation Concert Daniel Farrugia, with whom Hall in Hobart from 9pm on he recorded the albums. June 15. Tickets are $39, go to Tilman’s ensemble will also www.darkmofo.net.au for join in for a couple of the works. bookings. “My influences are people — PENNY THOW

02 ‒ FRIDAY, JUNE 2, 2017 FRIDAY, JUNE 2, 2017 ‒ 03

NAI PALM More interest. Less hoops. SOUNDS JUST LIKE A LONE KAIYOTE

UTURE-SOUL superstar Nai Palm — the voice of acclaimed Australian Fband Hiatus Kaiyote — will branch out into solo mode for Dark Mofo tonight. Nai Palm is best known for her work with Melbourne four-piece Hiatus Kaiyote, who have taken the world by storm with their unique combination of electric, acoustic, psychedelic and progressive musical elements. In 2013 Hiatus Kaiyote became the first Australian act ever nominated for a Grammy in the Best RnB Performance category, thanks to the track Nakamarra from their debut album Tawk Tomahawk. The group’s second album, Choose Your Weapon, yielded the song Breathing Underwater — which was nominated for another Grammy last year. Performing raw arrangements of Hiatus Kaiyote songs alongside new material of her own, Nai Palm will be supported tonight by Hobart singer- songwriter Ani Lou, who this week released her debut EP of dreamy, ambient music, Eralda, featuring the lead single Ascend. Nai Palm and Ani Lou play at the Odeon Theatre from 10pm tonight. Tickets are $30 (plus booking fee) from www.darkmofo.net.au % MERE01Z01MA - V1 .50 pa** Earn Variable Rate RateRate appliesapplies toto up to balancesbalances $50K+$50K+ NoNo linkedlinked accountaccount Tram tracks 24/724/7 onlineonline accessaccess without losing interest $250K$250K GovernmentGovernment guaranteeguarantee appliesapplies MyState Special eSaver Preferred page Loading 1 100% Must be approved by the Editor 2 2, 3, 4, 5, 6, 7 50% 8, 9, 10, 11, 12, 13, 14, 15 30% OpenOpen inin branch,branch, atat mystate.com.aumystate.com.au oror callcall 138138 001.001. Front Page of a section 20%

InterestInterest rate rate is is determined determined by by the the balance balance of of your your account. account. Terms Terms and and conditions conditions apply. apply. Always Always read read the the disclosure disclosure documentation documentation available available at at mystate.com.au mystate.com.au before before acquiring acquiring any any new new product product and and consider consider whether whether the the product product is is appropriate appropriate for for you. you. DepositsDeposits up up to to $250,000 $250,000 per per account account holder holder are are guaranteed guaranteed by by the the Federal Federal Government Government under under the the Financial Financial Claims Claims Scheme. Scheme. MyState MyState Bank Bank Limited Limited (MyState) (MyState) ABN ABN 89 89 067 067 729 729 195 195 AFSL AFSL 240896 240896 MERE01Z01MA - V1 V1 - MERE01Z01MA Page prior 15 20% Excludes page 1 Page 2-3 Double page spread Outside Back cover 50% Mercury | Media Kit 2017/8 | 16

Make a statement with high-impact Wraps which offer stand-out creative solutions that attract attention. Choose from a standard 4-page newsprint wrap that allows you to dominate our Masthead’s front, back and inside covers, or for that special execution, transparent wraps are also available. Commercial Wraps provide a cost-effective option that allows you to own the front and back page preferred positions, with additional medium strip spots on the inside front and back covers.

40 ‒ MONDAY, AUGUST 14, 2017 FINALS STILL WITHIN REACH CHARGERS STILL HAVE BELIEF DEES KEEP P39 DOWN BUT DREAM ALIVE NOT OUT P34

PROUD MOMENT: Australia’s Sally Pearson claims the world 100m hurdles title in London. Picture: GETTY Pearson passes Transparent wraps COMEBACK Freeman SCOTT GULLAN claim her second world 100m hurdles title in London has sealed her place in NEW world champion Sally Pearson has Australian sporting folklore. gone past Sydney Olympic queen Cathy The 30-year-old missed the past two Freeman as Australia’s most prolific years because of injury and took the un- track athlete of the modern era. usual step of coaching herself last year. QUEEN Pearson’s extraordinary comeback to CONTINUED PAGE 32

NETBALL: ARROWS SUFFER FIRST LOSS SINCE 2014 PAGE 34 MERE01Z01MA - V1

Adnotes are an innovative solution to targeted messaging via a range of exciting new creative formats. Readers naturally and instinctively reach for Adnotes and lift them off the page. They can be retained, acting as reminders, making them a brilliant way to engage creatively Ad Notes with an audience keen to receive specials and offers. Digital

The Mercury offers integrated campaigns across our two major media platforms allowing you to reach 435,000 readers across print and online every month.* Mercury | Media Kit 2017/8 | 18 Digital Rates and Specs

Digital Print Edition Rewards Sign In Digital Print Edition Rewards Sign In Digital Print Edition Rewards Sign In LEADERBOARD

NEWS OPINION BUSINESS SPORT TASSIE TASTES ENTERTAINMENT REAL ESTATE LIFESTYLE MOTORING CLASSIFIEDS NEWS OPINION BUSINESS SPORT TASSIE TASTES ENTERTAINMENT REAL ESTATE LIFESTYLE MOTORING CLASSIFIEDS NEWS OPINION BUSINESS SPORT TASSIE TASTES ENTERTAINMENT REAL ESTATE LIFESTYLE MOTORING CLASSIFIEDS

MEDREC MEDREC HALF

AND THE AND THE PAGE WINNER IS... WINNER IS... Don’t miss out. Hey Don’t miss out. Hey Tassie, this is your Tassie, this is your GREAT NEWS FOR TASSIE DEVILS! chance to shine in the most positive GREAT NEWS FOR TASSIE DEVILS! chance to shine in the most positive GREAT NEWS FOR TASSIE DEVILS! HEY TASSIE, this is your chance to shine in the most positive marketplace online. marketplace online. Take advantage of this HEY TASSIE, this is your chance to shine in the most positive marketplace online. marketplace online. Take advantage of this HEY TASSIE, this is your chance to shine in the most positive marketplace online. Take advantage of this great offer and make a positive difference to you sales. Don’t great offer and make a positive difference Take advantage of this great offer and make a positive difference to you sales. Don’t great offer and make a positive difference Take advantage of this great offer and make a positive difference to you sales. Don’t miss out. Hey Tassie, this is your chance to shine in the most positive marketplace to you sales. miss out. Hey Tassie, this is your chance to shine in the most positive marketplace to you sales. miss out. Hey Tassie, this is your chance to shine in the most positive marketplace online. Take advantage of this great offer and make a positive difference to you sales. 3h online. Take advantage of this great offer and make a positive difference to you sales. 3h online. Take advantage of this great offer and make a positive difference to you sales. Don’t miss out. Don’t miss out. Don’t miss out. 3h HISTORY, 3h HISTORY, 3h AND THE FOOD & WINE FOOD & WINE WINNER IS... THE BEST DEALS IN TASSIE Don’t miss out. Hey THE BEST DEALS IN TASSIE Don’t miss out. Hey THE BEST DEALS IN TASSIE Don’t miss out. Hey JUST GOT BETTER Tassie, this is your JUST GOT BETTER Tassie, this is your JUST GOT BETTER Tassie, this is your chance to shine in the most positive chance to shine in the most positive chance to shine in the most positive marketplace online. Take advantage of this marketplace online. Take advantage of this marketplace online. Take advantage of this great offer and make a positive difference great offer and make a positive difference great offer and make a positive difference to you sales. to you sales. to you sales.

LEADERBOARD MED RECT HALF PAGE 728(px) x 90 (px) 300 x250 (px) 300 x 600 (px)

Digital Print Edition Rewards Sign In Digital Print Edition Rewards Sign In 10:40am 10:40am 10:40am themercury.com.au themercury.com.au themercury.com.au

Subscribe Login Subscribe Login Subscribe Login

NEWS OPINION BUSINESS SPORT TASSIE TASTES ENTERTAINMENT REAL ESTATE LIFESTYLE MOTORING CLASSIFIEDS NEWS OPINION BUSINESS SPORT TASSIE TASTES ENTERTAINMENT REAL ESTATE LIFESTYLE MOTORING CLASSIFIEDS

NEWS OPINION BUSINESS SPORT TASSIE TASTES EN NEWS GreatOPINION news BUSINESS for SPORTTassie TASSIE Devils! TASTES EN NEWS OPINION BUSINESS SPORT TASSIE TASTES EN Hey Tassie, this is your chance to shine in the most positive marketplace online. Take advantage of this great offer and make a positive difference to you sales. Don’t miss out. Hey MEDREC MEDREC SIDESKIN SIDESKIN OTP AND THE AND THE MEDREC WINNER IS... WINNER IS... Don’t miss out. Hey Don’t miss out. Hey Tassie, this is your Tassie, this is your GREAT NEWS FOR TASSIE DEVILS! chance to shine in the most positive GREAT NEWS FOR TASSIE DEVILS! chance to shine in the most positive HEY TASSIE, this is your chance to shine in the most positive marketplace online. marketplace online. Take advantage of this HEY TASSIE, this is your chance to shine in the most positive marketplace online. marketplace online. Take advantage of this GREAT NEWS FOR TASSIE DEVILS! GREAT NEWS FOR TASSIE DEVILS! Take advantage of this great offer and make a positive difference to you sales. Don’t great offer and make a positive difference Take advantage of this great offer and make a positive difference to you sales. Don’t great offer and make a positive difference Hey Tassie, this is your chance to shine in the most Hey Tassie, this is your chance to shine in the most miss out. Hey Tassie, this is your chance to shine in the most positive marketplace to you sales. miss out. Hey Tassie, this is your chance to shine in the most positive marketplace to you sales. THE BEST DEALS IN TASSIE positive marketplace online. Take advantage of this Hey Tassie, this is your chance to shine in the positive marketplace online. Take advantage of this online. Take advantage of this great offer and make a positive difference to you sales. 3h online. Take advantage of this great offer and make a positive difference to you sales. 3h great offer and make a positive difference to you most positive marketplace online. Take great offer and make a positive difference to you Don’t miss out. Don’t miss out. advantage of this great offer and make a positive 3h HISTORY, 3h HISTORY, ADHESIVE LEADERBOARD ADHESIVEdifference to youLEADERBOARD sales. Don’t miss out. Hey ADHESIVE LEADERBOARD FOOD & WINE FOOD & WINE THE BEST DEALS IN TASSIE Don’t miss out. Hey THE BEST DEALS IN TASSIE Don’t miss out. Hey JUST GOT BETTER Tassie, this is your JUST GOT BETTER Tassie, this is your chance to shine in the most positive chance to shine in the most positive marketplace online. Take advantage of this marketplace online. Take advantage of this great offer and make a positive difference great offer and make a positive difference to you sales. to you sales.

CUBE SIDE SKINS MOBILE SITE OTP S 250 x 250 (px) L 560 x 560 (px) 115 x 1050 (px) or 250(px) x 1050(px) 320 x 50 (px) 300 x 250 (px) 320 x 400 (px) Mercury | Media Kit 2017/8 | 19

A roadblock is the term used when an advertiser Digital Rates and Specs INDEX PAGE ACTIVITY (CPM): DESKTOP runs their ad in multiple placements on the same Standard Leaderboard $30 web page to break through the clutter. Medrec $40 A roadblocks allow for complete page takeovers. Halfpage $45 If they are run together, the advertiser’s content INDEX PAGE ACTIVITY (CPD): DESKTOP Billboard $65 becomes almost impossible to ignore. Standard Medrec + Leaderboard Roadblock $1,360 Medrec Roadblock $70 The possibilities are only limited by your creativity - talk to your Mercury Sales Executive about creating a Halfpage + Leaderboard Roadblock $1,700 Halfpage Roadblock $75 custom campaign to fit your needs. Billboard + Medrec + Leaderboard Roadblock $2,500 Billboard Roadblock $120 Our website themercury.com.au has a strong Billboard + Halfpage + Leaderboard Roadblock $2,500 Rich Media Cube Roadblock $85 following with the main driver to the website being Rich Media Cube + Medrec + Leaderboard Roadblock $1,870 OTP Roadblock $85 our local news coverage. Otp + Medrec + Leaderboard Roadblock $1,870 Spot Expander Roadblock $105 We also have our digital print edition newspaper. Otp + Halfpage + Leaderboard Roadblock $1,870 Lumberjack Roadblock $115 Spot Expander + Medrec + Leaderboard Roadblock $2,310 Custom Roadblock $125 Spot Expander + Halfpage + Leaderboard Roadblock $2,310 Pre-Roll Video Standard Pre-roll - 15 Sec $95 Lumberjack + Medrec + Leaderboard Roadblock $2,450 Standard Pre-roll - 30sec $115 Lumberjack + Halfpage + Leaderboard Roadblock $2,450 Skins Sticky Skins $50 Skins Sticky Skins $545 Header With Skins $60 Header With Skins $815 Add-on Medrec Pos2 $135 Medrec Pos3 $135 INDEX PAGE ACTIVITY (CPM): MOBILE Standard Leaderboard $30 Medrec $40 INDEX PAGE ACTIVITY (CPD): MOBILE Billboard $65 Standard Medrec + Leaderboard Roadblock $600 Medrec Roadblock $70 Billboard + Medrec + Leaderboard Roadblock $1,050 Billboard Roadblock $120 Rich Media Cube + Medrec + Leaderboard Roadblock $830 Rich Media Mobile Interscroller $85 Otp + Medrec + Leaderboard Roadblock $830 Cube Roadblock $85 Section Buyouts Available for Entertainment, Spot Expander + Medrec + Leaderboard Roadblock $1,020 OTP Roadblock $85 Lifestyle, News and Sport. Add-on Medrec Pos2 $60 Spot Expander Roadblock $105 *ALL prices are GST exclusive. Medrec Pos3 $60 Custom Roadblock $125 *Where applicable - contract rates apply. MONDAY, JULY 17, 2017 ‒ 17 money saver HQ SMALL CHANGE: Children and pocket money TAX MISTAKES: What the ATO is looking for Transfer How to turn a great cash, but give the idea into big bucks slug a miss ANTHONY KEANE ANTHONY KEANE $165 million online department store that listed on the Australian INTERNATIONAL money TURNING a big idea into a Securities Exchange last year. transfers are growing in money-making success requires He said would-be popularity as the world passion, persistence and patience. entrepreneurs should ask becomes a global village and But before any would-be themselves what would separate online commerce booms, but entrepreneurs put their plans them from their competitors. also growing is the potential to into action, they should ask “Make sure your business has a get stung by unnecessary fees. themselves a few key questions. competitive advantage and work People wanting to transfer The first is whether you want relentlessly to flaunt it,” he said. money may be hit with three to be a business owner and be “Do what you love. If you love tiers of costs – a sending fee, a responsible for your own what you do, you’ll be able to poor exchange rate and a financial viability, says Naomi dedicate yourself to your business receiving fee – but there are Simson, founder and CEO of for 80 hours per week and it won’t cheaper options available. RedBalloon and a resident shark even feel like you’re working.” on Channel Ten’s Shark Tank. Ms Simson said persistence and “This is not a journey for patience were critical in creating everyone,” she said. business success. People should also ask “There is a difference between themselves if they could test their persistence and ‘pig-headedness’,” idea with potential customers she said. before going into full production, “Persistence includes listening and question if there were other to customers and stakeholders, businesses that could be not necessarily family and friends, potential partners. and adjusting the approach based STUNG: Ray Ridgeway Ms Simson said the important on customer feedback.” questions were about customers – She said attracting an investor Consumer group Choice who are they, how many are – such as the sharks from Shark said “exchange rates are where there, where do they hang out, Tank – was not necessarily the banks really kill you on and what will they pay you? right move, and bank funding overseas money transfers” and Ruslan Kogan, the founder might be better than having to said the best interest rates and and CEO of online technology give up equity in your business. fees were offered by online retailer Kogan, said no big “An investor for early-stage money transfer businesses business idea could be successful businesses should bring more including OFX, World First, without customers. than money. You want them CurrencyFair and “It’s all about the customer – to bring expertise, TransferWise. every decision needs to be all networks, contacts and Research by Mozo found about delighting your customers,” mentorship,” she said. that Australians could save he said. “No matter what, have hundreds of dollars by avoiding Mr Kogan set up his website a plan. Know what you the big banks. within five days of his big idea need to get done every day to “The banks have had a in 2006, and has built it into a move your game forward.” monopoly on the market for a long time, so they haven’t needed to be competitive. But the fact is they don’t have a LOVE YOUR WORK: Business woman, Shark Tank judge and RedBalloon founder Naomi Simson. Picture: RICHARD DOBSON monopoly any longer,” Mozo director Kirsty Lamont said. “We found that online money transfer providers are on average 5c cheaper per dollar transferred than the big four banks. When you’re transferring thousands of dollars, that difference adds up.” Wise up to tax scams Ms Lamont said people considering foreign currency transfers should always check Scammers have targeted taxpayers, so you need to stay calls to the community every would never ask for your tax file the exchange rate, look beyond day, our calls do not project number or bank details via SMS the big four banks and look out alert to their tricks, writes Anthony Keane numbers on caller ID,” the or email, and people should for extra fees or commissions. ATO spokeswoman beware of fake myGov “The money transfer market said. notifications when has clocked up strong growth in SCAMMERS are stepping up expected to intensify in the next People could check if they Sophos online. recent years, which can largely their attacks on taxpayers by few weeks. had a legitimate refund by cybersecurity “If you are be attributed to globalisation pretending to be Australian An ATO spokeswoman said contacting their tax agent, specialist unsure about and …people moving to foreign Taxation Office staff, but scammers were active around checking their myGov account David Sykes the countries for work or study.” security specialists say you tax time because many people for any messages, or calling the said people legitimacy of World First managing can still spot their were thinking about lodging ATO directly to verify the should a myGov director Ray Ridgeway said the sophisticated tricks. their return and receiving correspondence letter mail on always think notification triple-whammy of costs paid by The Australian Taxation a refund. 1800 008 540. about scams you have some people was unnecessary. Office says that in the first six “If you receive Telephone scammers are whenever they received, go “Banks say the receiving fee months of this year it received communications from the ATO using official ATO numbers received an directly to the is out of their hands and they reports of almost 29,000 ATO to say you have a refund and projecting them on to their unsolicited call or myGov homepage allow the receiving bank impersonation scams. available, but that you need to caller IDs to trick people. email. and check your inbox overseas to charge you $US25 Scammers will often update your personal “This impersonation “Assume it’s a fake until for messages. or 25 euros,” he said. demand payments for false information or pay money method is called spoofing and is they prove otherwise. It’s a bit “If the notification in Mr Ridgeway said Aust- debts, or offer false refunds if before receiving the refund, used in an effort to legitimise sad, but unfortunately it’s the question is not there, contact ralians were losing an average you give them your personal then it is more than likely a their scam call. While we do best defence,” he said. the ATO immediately,” he said. $705 on amounts of $20,000 details, and their activity is scam,” she said. make thousands of outbound Mr Sykes said the ATO CONTINUED PAGE 4 when using a major bank.

V1 - MERE01Z01MA

Invest in money saver HQ

Every Monday in the Mercury Mercury | Media Kit 2017/8 | 21 money saver HQ rates and specs

Money saver HQ every Monday in the Mercury delivers practical advice and tips from financial experts in areas such as investments, superannuation, shares, tax and consumer issues.

Size mm Advertising Module Height x Width EX GST INC GST A M12x6 Full Page 380 x 262 $2808.00 $3088.80 B M9x4 Portrait Page 284 x 174 $1404.00 $1544.40 C M12x4 Dominant Page 380 x 174 $1872.00 $2059.20 D M12x3 Half Page Vertical 380 x 129 $1404.00 $1544.40 E M12x2 Third Page Vertical 380 x 85 $936.00 $1029.60 A B C D E F F M6x3 Quarter Page 188 x 129 $702.00 $772.20 G M6x6 Half Page Horizontal 188 x 262 $1404.00 $1544.40 H M4x6 Large Strip 124 x 262 $936.00 $1029.60 I M3x6 Medium Strip 92 x 262 $702.00 $772.20 J M2x6 Small Strip 60 x 262 $468.00 $514.80 K M3x4 92 x 174 $468.00 $514.80 L M5x3 156 x 129 $585.00 $643.50 M M4x3 124 x 129 $468.00 $514.80 N M6x2 188 x 85 $468.00 $514.80 O M5x2 156 x 85 $390.00 $429.00 G H I J K P M3x3 92 x 129 $351.00 $386.10 Q M4x2 124 x 85 $312.00 $343.20 R M3x2 92 x 85 $234.00 $257.40 S M2x2 60 x 85 $156.00 $171.60

Booking deadline: 12 noon, 7 working days prior to publication Material deadlines: Press Ready PDF: 3pm Friday prior to publication Published every All bookings to: Established 30 day account or Monday Pre-payment required prior to booking deadline. L M N O P Q R S Rates effective 2October, 2017. Preferred page loadings are not included in listed costs. TUESDAY, JULY 18, 2017 ‒ 21

JULY 18 2017

Turning thetables MasterChef judges solve everyday kitchen dilemmas so that we all score, writes Dan Stock

They’ve cooked for Heston on four will cook at Dinner by dilemma challenges for George, Fry off the mince with onion with Chinese sausage (lap Matt Preston, meanwhile, a salt lake in Victoria and run Heston – named the number Gary and Matt Preston to see and garlic, along with a dash cheong), ginger, garlic, egg, has been in his kitchen around the Tsukiji fish markets one restaurant in Victoria in the how they solve them. Now it’s of soy and mirin, which is used leftover chicken, shredded perfecting more than 100 in Tokyo. They made a veg 2016 delicious.100 – while being over to you to judge the judges. to fill the lettuce cups served beans – anything that’s in the recipes that can all be cooked pledge with Yotam Ottolenghi mentored by executive chef to the side. “Finish with some fridge, really – all seasoned with in 32 minutes – the average and have faced off in immunity Ashley Palmer-Watts. Then, yoghurt and chilli sauce on top, a splash of soy. “Don’t be afraid time we apparently spend challenges with some of later in the week for the final Challenge: with loads of chopped fresh to give the rice a little char for cooking dinner each night. Australia’s best chefs. masterclass of the season, 30-MINUTE coriander at the end. Absolutely flavour and a touch of hondashi Old-school sweet’n’sour Now, there’s just five cooks George Calombaris, Gary delicious!” powder and a splash of good fish pork meatballs, chow mein left in the MasterChef kitchen, Mehigan and guest mentor FAMILY FEAST For Gary, it’s also an Asian- sauce are my secret weapons.” and “resurrected rissoles” and, by the end of the week, one Shannon Bennett face their “One of my all-time family inspired quick fix – fried rice He also suggests making are a few of the hits he will walk away with the crown own mystery box challenge, favourites is san choy bow,” and dumplings. He suggests batches of dumplings on the promises in his next and join a select group that having to cook with ingredients George says. These fresh pre-cooking the rice the day weekend and freezing them. cookbook (out in time for includes Julie Goodwin, Adam chosen by the contestants. lettuce cups filled with mince before and leaving uncovered Easily defrosted and steamed, Christmas, natch). Liaw and last year’s winner, In the same spirit of turning and topped with fresh herbs in the fridge so “it dries out and combined with the fried rice Elena Duggan. the tables, we came up with are the go-to quick-and-easy stays separate when you wok- they make for an easy mid- CONTINUED Tomorrow night the top some everyday kitchen dinner in the Calombaris house. fry it”. Gary loads up his rice week Chinese banquet. > NEXT PAGE

V1 - MERE01Z01MA

BE INSPIRED Every Tuesday in the Mercury Mercury | Media Kit 2017/8 | 23 taste rates and specs

The Mercury’s taste section stimulates readers’ minds and taste buds by giving them access to the best recipes and talent and represents Australian food culture. We know food - every Tuesday in the Mercury.

Booking deadline: 12 noon, 7 working days prior to publication Material deadlines: Press Ready PDF: 3pm Monday prior to publication Published every All bookings to: Established 30 day account or Tuesday Pre-payment required prior to booking deadline. L M N O P Q R S Rates effective 2October, 2017. Preferred page loadings are not included in listed costs. THURSDAY, OCTOBER 6, 2016 ‒ 01 OCTOBER 6-12, 2016

Dine out on views 4-5

Down my street 3 The Market 54

The Market showcase SPRING 2016 - HOBART’S PRESTIGIOUS PROPERTIES SEE PAGE 7 OF THE GUIDE FOR OUR OPEN HOME TIMES 5 Victoria Street Hobart Tasmania 7000 +61 (0) 3 6220 6999 KnightFrank.com.au

V1 - MERE01Z01RE

THE BEST PLACE TO BE SEEN Every Thursday in the Mercury Mercury | Media Kit 2017/8 | 25 rates and specs

The Mercury Real Estate lift-out is Tasmania’s largest real estate publication. Included in the Mercury newspaper every Thursday, the guide showcases some of the best residential and commercial real estate on offer in Tasmania. With a loyal weekly readership, don’t miss out on showcasing your residential or commercial property in this must-see publication.

Size mm Advertising Module Height x Width Ex GST Inc GST A M12x6 Full Page 380 x 262 $6,984.00 $7,682.40 B M9x4 Portrait 284x174 $3,492.00 $3,841.20 C M6x6 Half Page 188 x 262 $3,492.00 $3,841.20 D M4x6 Large Strip 124x262 $2,328.00 $2,560.80 E M3x6 Medium Strip 92x262 $1,746.00 $1,920.60 A B C D E F M2x6 Small Strip 60x262 $1,164.00 $1,280.40 G M6x3 Quarter Page 188x129 $1,746.00 $1,920.60 H M4x4 124x174 $1,552.00 $1,707.20 I M4x2 124x85 $776.00 $853.60 J M2x2 60x85 $388.00 $426.80 Booking deadline: 10am Monday prior to publication Material deadlines: Press Ready PDF: 11am Tuesday prior to publication Published Mercury Adbuild: 10am Monday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Thursday Rates effective 2October, 2017. Preferred page loadings are not included in listed F G H I J costs. THURSDAY, JULY 6, 2017 ‒ 21

MUSIC GIG GUIDE STAGE SCREEN

BLISSFUL THINKING

HE cover art of Sydney hip- catalogue it’s hard sometimes to Thop trio Bliss N Eso’s sixth Bliss N Eso are going off the grid and coming back to visit choose the right songs from the album, Off The Grid, features a past and the right songs from the striking image of a white rose their Tasmanian fans this month, as Kane Young reports present album. growing out of a skull. “But I think we’ve got a really Sounds a bit macabre, sure, but good balance of some bangers it actually represents a positive “I had a pretty intense story breakthrough 2008 hit Flying “There was a lot of people who from the past and some classic theme that runs throughout the that was real. I had to come to Colours. felt left out,” Eso said. stuff from Off The Grid. record: the idea that beauty can terms with even wanting to write Featuring the singles Bullet and “So it was only right that we “You can’t go to a Cypress Hill grow from darkness. something like that and have it out a Target, Woodstock 2008 and brought a big tour for Off The Grid, show and they don’t play Hits And that’s something of a there, be vulnerable like that and The Sea is Rising, Flying Colours and get to a lot of the smaller from the Bong, so we’ve got to metaphor for the lives of MC Eso show the world that I have faults. debuted at No.10 on the ARIA places and rural places — the make sure we’ve got some of the (Max MacKinnon), MC Bliss “So that was a huge challenge, chart and was nominated for an places that we first started classics in there for you. (Jonathan Notley) and DJ Izm to even get to the drawing board ARIA Award for Best Urban heading to when we were just “And we’ve got so much talent (Tarik Ejjamai) themselves, who and write, and infuse that reality Release. starting to get this hip-hop off the on stage with us — James have endured some tough times into my art. It paved the way for Running ground, when we had sleeping Illingworth on piano, singer on their way to where they’re at “But it was really good that I did on Air (2010) and Circus in the Sky bags and our backpacks, getting Jordan De La Cruz backing us up, now. so, because I’m getting (2013) to rocket to the top of the on trains and buses. Kirsten Te Rito on vocals, Dan “This album was a deep one for overwhelmed with emails and charts — a feat Off The Grid “We’ve got to give back to the Kerby on drums, the almighty DJ us, it meant a lot,” Eso told Pulse, direct messages on Instagram replicated in April this year, thanks people, because that’s our fan Izm on the decks. It’s an “and you can definitely feel the from people who are in the same in part to the popularity of teaser base right there. We started this extravaganza, mate.” emotion in a lot of these new situation, trying to give it up. singles Dopamine (featuring from the ground with the people.” Bliss N Eso’s Off The Grid songs that we’ve written. “It’s been a chain reaction of Thief), Friend Like You (featuring The group last performed for national tour comes to Tasmania “I guess the big moment for me positivity, a lot of males being Lee Fields) and Moments their Tasmanian fans back in June this month for three shows, on the album was [the track] Devil upfront with their feelings and (featuring Gavin James). 2014 as part of the massive Circus starting at The Cinema in Burnie on My Shoulder, where I really vulnerabilities. That’s the world Now Bliss n Eso have hit the Under The Stars tour, which saw on July 20. went into my experience with we’re looking to see — more open, road to launch Off The Grid, about 3000 punters cram into They then play a sold-out gig at addiction, alcohol and drugs. more kind and more supportive.” playing 27 dates across the Hobart’s Macquarie Wharf shed. Club 54 in Launceston on July 21, “I’m not trying to portray this Bliss N Eso have been country during May, June and Eso said fans could expect an before finishing the tour with an golden VIP celebrity room where spreading their “peace, love, July. The huge national tour equally spectacular stage show all-ages show at Macquarie Wharf we’re all untouchable and we unity” mantra since the turn of the follows a run of five sold-out when they return this month. in Hobart from 7.30pm on July 22. don’t have the normal problems millennium, on albums such as shows in mainland capitals in “We’re always sharpening our Tickets are $59.90, go to that normal people have. That’s Flowers in the Pavement (2004), February and March to promote knives, keeping the set sharp,” he www.moshtix.com.au for just not real. Day of the Dog (2006) and their the Dopamine single. said. “Because we have such a big bookings.

V1 - MERE01Z01MA

Every Thursday in the Mercury Mercury | Media Kit 2017/8 | 27 rates and specs Pulse is your complete local entertainment lift out every Thursday in the Mercury. With Kane Young at the helm, Pulse provides everything you need to know about Music, Stage, Screen and everything in between.

Booking deadline: 12 noon Monday prior to publication Published Material deadlines: Press Ready PDF:3pm Wednesday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Thursday Rates effective 2October, 2017. Preferred page loadings are not included in listed L M N O P Q R S costs FRIDAY, JULY 14, 2017 ‒ 25 FIND YOUR CAR ON

FAMILY FEUD ONE CAR, TWO HOT HATCH VIEWS HYUNDAI’S $40K i30N

Popular current model hatches and sedans, luxury brand sporty EXCLUSIVE convertibles, sedans & SUVs. Volkswagen, Renault, Commodore, WAREHOUSE BMW, Audi, Mercedes Benz, CAR CLEARANCE Range Rover and more! FROM $5,000 NEXT WEEKEND! TO $50,000 Huge range of locally owned 263 Kennedy Drive, Cambridge quality ex ﬂ eet vehicles! (Near Airport roundabout)

V1 - MERE01Z01MA THE NEW GO TO FOR CARS Every Friday in the Mercury Mercury | Media Kit 2017/8 | 29

rates & specs %* %* 33 33 of those Tasmanian’s Buying a car is one of the most complex decisions that most of us undertake. And with the Mercury’s new-look of those Tasmanian’s motoring section, browsing, choosing and buying a car just got a whole lot easier and more fun. intending to purchase earning $80K or more motoring includes trusted editorial, reviews on car news and views, road tests, comparisons and the latest auto a vehicle in the next per annum read the trends - ideal for experts and everyday motorists alike. 12 months read the Mercury This newly updated print edition provides easy-to-read, impartial and authoritative advice on car buying whilst Mercury on Friday on Friday adding a light hearted joy-ride for anyone who simply likes to drive.

Size mm Advertising Module Height x Width Ex GST Inc GST A M12x6 Full Page 380x262 $2808.00 $3088.80 B M6x6 Half Page Horizontal 188x262 $1404.00 $1544.40 C M12x3 Half Page Vertical 380x129 $1404.00 $1544.40 D M4x6 Large strip 126x262 $936.00 $1029.60 E M3x6 Medium strip 92x262 $702.00 $772.20 A B C F M2x6 Small Strip 60x262 $468.00 $514.80

Book for 13 week get a further discount of 15% Book for 26 week get a further discount of 20% Book for 52 week get a further discount of 30%

Booking deadline: 10am Tuesday prior to publication Material deadlines: Press Ready PDF: 3pm Thursday prior to publication Published Mercury Adbuild: 3pm Monday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Friday Rates effective 2October, 2017. Preferred page loadings are not included in listed D E F costs The best of Tasmania, every weekend

Every Saturday in the Mercury Mercury | Media Kit 2017/8 | 31

rates and specs tasMAY 14-15,weekend 2016

TasWeekend provides great articles on real local content giving TasWeekend a very high engagement level with readers. From profiles on the state’s movers and shakers to more in-depth analysis of community issues, curated arts Daring to dream and lifestyle content TasWeekend is the ultimate weekend offering for discerning readers wishing to engage WHAT WOULD IT TAKE TO RESTORE LAKE PEDDER? fully in Tasmanian life.

FOOD KEEPING IT CASUAL TRAVEL ROCKY HILLS RETREAT GARDEN URBAN ORCHARDS

Size mm Advertising Module Height x Width Ex GST Inc GST A M12x6 Full Page 337 x 262 $2808.00 $3088.80 B M6x6 Half Page Horizontal 167 x 262 $1404.00 $1544.40 C M4x6 Large Strip 110 x 262 $936.00 $1029.60 D M3x6 Medium Strip 82 x 262 $702.00 $772.20 E M2x6 Small Strip 53 x 262 $468.00 $514.80 A B C F M6x3 Quarter Page 167 x 129 $702.00 $772.20 G M2x2 53 x 85 $156.00 $171.60

Booking deadline: 12 noon, 7 working days prior to publication Material deadlines: Press Ready PDF: 3pm Tuesday prior to publication Published Mercury Adbuild: 10am Monday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Saturday Rates effective 2October, 2017. Preferred page loadings are not included in listed D E F G costs

Start your week with Sunday

Every Sunday in the Sunday Tasmanian Mercury | Media Kit 2017/8 | 33 rates and specs f ood > home > gar deni ng > t v g u i d e

January 8, 2017

Tassie Living magazine is inserted weekly in the Sunday Tasmanian. A go-to guide for readers, you will find it in the living room, media room, patio, kitchen, shopping trolley or even the garden shed. Weeknight meals are sorted thanks to impressive but effortless recipes from a rotating roster of top chefs and contributors that the whole family will love complete with shopping list to help you plan out your week with ease. Fresh, stylish, inspirational & entertaining - all week, every week! True blue The case for Australian seafood: why it should be an everyday staple

Handy 7-day TV guide

Size mm Advertising Module Height x Width Ex GST Inc GST A M12x6 Full Page 248 x 164 $1818.18 $2,000.00 B M4x6 Large strip 80 x 164 $909.09 $1,000.00 C M3x6 Medium strip 59 x 164 $727.27 $800.00

A B C Book for 13 week get a further discount of 15% Book for 26 week get a further discount of 20% Book for 52 week get a further discount of 30%

Booking deadline: 12 noon, 9 working days prior to publication Material deadlines: Press Ready PDF: 3pm Tuesday prior to publication Published Mercury Adbuild: 10am Monday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Sunday Rates effective 2October, 2017. Preferred page loadings are not included in listed B costs Pack your bags

Every Sunday in the Sunday Tasmanian Mercury | Media Kit 2017/8 | 35 rates and specs ESCAPE inspires our readers to dream, equips them to holiday and ignites their passion to travel ESCAPE inspires our readers to dream and ignites their passion to travel. ESCAPE is a bold, contemporary, fresh and engaging - guiding readers on where, how, why and when to travel.

Size mm Advertising Module Height x Width Ex GST Inc GST A M12x6 Full Page 380 x 262 $2808.00 $3088.80 B M9x4 Portrait Page 284 x 174 $1404.00 $1544.40 C M12x4 Dominant Page 380 x 174 $1872.00 $2059.20 D M12x3 Half Page Vertical 380 x 129 $1404.00 $1544.40 E M12x2 Third Page Vertical 380 x 85 $936.00 $1029.60 A B C D E F F M6x3 Quarter Page 188 x 129 $702.00 $772.20 G M6x6 Half Page Horizontal 188 x 262 $1404.00 $1544.40 H M4x6 Large Strip 124 x 262 $936.00 $1029.60 I M3x6 Medium Strip 92 x 262 $702.00 $772.20 J M2x6 Small Strip 60 x 262 $468.00 $514.80 K M3x4 92 x 174 $468.00 $514.80 L M5x3 156 x 129 $585.00 $643.50 M M4x3 124 x 129 $468.00 $514.80 N M6x2 188 x 85 $468.00 $514.80 O M5x2 156 x 85 $390.00 $429.00 G H I J K P M3x3 92 x 129 $351.00 $386.10 Q M4x2 124 x 85 $312.00 $343.20 R M3x2 92 x 85 $234.00 $257.40 S M2x2 60 x 85 $156.00 $171.60

Booking deadline: 12 noon, 3 working days prior to publication Material deadlines: Press Ready PDF: 3pm Friday prior to publication Published Mercury Adbuild: 10am Wednesday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Sunday Rates effective 2October, 2017. Preferred page loadings are not included L M N O P Q R S in listed costs SUNDAY, OCTOBER 16, 2016 ‒ 31 body soOctoberu 16, 2016 l How to + work less and live more

TONE YOUR BACK

WHAT TO DO IF YOUR CHILD IS BULLIED ABOUT THEIR WEIGHT

Eat well, drink water , sleep...... and other tips Jennifer Hawkins has learnt from a decade in the spotlight

V1 - MERE01Z01MA

Inspiring a healthy lifestyle

Every Sunday in the Sunday Tasmanian Mercury | Media Kit 2017/8 | 37

SUNDAY, OCTOBER 30, 2016 ‒ 29 THEMERCURY.COM.AU SUNDAY NOVEMBER 6 2016 LIFESTYLE 29 October 30, 2016 rates and specs body+ soNovemberu 6, 2016 l body+ soul Release BACK tension

Published every week in the Sunday Tasmanian body+soul is a brand which has inspired Australians to live a Build your RESILIENCE to stress healthier life for over 10 years. with this minute simple trick WONDERS A week of meals that can Body+soul, allows Australians to realise their health and well-being goals - today with four key content areas be made in 10 minutes, with 10 ingredients and including Fitness, Lifestyle, Well-being and Beauty, delivering expert, engaging and inspiring content every week. 10 essential nutrients Plan your week with easy, accessible, actionable news and expert information in body+soul, people can read it GET A The moves Australia’s top dancers do to strengthen on Sunday and put it into action on Monday to ‘make it happen now’. BALLETand tone their glutes BUTT

V1 - MERE01Z01MA V1 - MERE01Z01MA

Size mm Advertising Module Height x Width Ex GST Inc GST A Full Page 380 x 262 $2808.00 $3088.80 B Half Page Horizontal 188 x 262 $1404.00 $1544.40

A B

Booking deadline: 12 noon, 9 working days prior to publication Material deadlines: Press Ready PDF: 3pm Tuesday prior to publication Published Mercury Adbuild: 10am Monday prior to publication every All bookings to: Established 30 day account or Pre-payment required prior to booking deadline. Sunday Rates inclusive of GST and effective to 1 October, 2017. Preferred page loadings not included in listed costs. DIGITAL MARKETING

navigate Mercury | Media Kit 2017/8 | 39

Who are NewsXtend? News Xtend are Australia’s leading provider of Digital marketing solutions for businesses just like yours. We work hand-in-hand with our clients to understand their business goals and in response, develop a customised digital marketing campaign to achieve them. We specialise in all areas of digital marketing; including display, search, social, video, email and landing page development, across all devices. Our team of local experts know how to put your business in front of the right people, generate leads and ultimately, grow your business. As part of our service, a dedicated local Campaign Manager will coach and assist you throughout the campaign process, from setup and optimisation to reporting. Your business will have full visibility with access to a live campaign dashboard for you to track your digital campaign performance. Mercury | Media Kit 2017/8 | 40 Features and special publications

Features can be a great way to create powerful connections with readers when you advertise in newspapers, whether the story you’re telling is intended to inform, entertain, inspire, stimulate thinking, generate feelings or even change behaviour. The Mercury publishes special features that provide advertising opportunities within a particular industry, or you can choose a feature that has been strategically timed. Each feature is designed to provide an informative and engaging reading experience, significantly increasing the chances of your advertising being seen and acted on.

During 2018 we have many opportunities to be involved.

ng PROUDLY SUPPORTED BY Senior Livi October 15, 2017

P2 Golden years redefined■ Retirement is now busier and better than ever

CELEBRATING TASMANIA’S YEAR 12 STUDENTS V1 - MERE01Z01FC

Dementia V1 - MERE01Z01FC Age is only innovations P6 How a robot called Elroy■ French a number is leading the way P29 Just ask this creative■ fantasies 102-year-old P14 When the travel bug■ bites, hit the road

V1 - MERE01Z01FC Mercury | Media Kit 2017/8 | 41 Features and special publications

Publication Date

These dates may be subject to change - please confirm booking deadlines with your Mercury Sales Executive

2018 CAMPAIGNS JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER WEEK STARTING MONDAY

1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24

Fire Awareness ROP 7 11

Back to School ROP 16

Babies of 2017 Classifieds 27 Open Vineyards Guide Quarterfold 25 Best of Tasmania 350 mag 28 2018 AFL Season Guide Quaterfold 18 Tassie Weddings 350 mag 25 Secondary & College enrolments ROP 10 HOME | Building and Renovating Flip book 26 Senior Living Magazine 350 mag 6 14 Volunteering ROP 20 NDIS Rollout ROP 10 17 Primary Enrolments ROP 24 Mercury | Media Kit 2017/8 | 42

Publication Date

These dates may be subject to change - please confirm booking deadlines with your Mercury Sales Executive

2018 CAMPAIGNS JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER WEEK STARTING MONDAY

1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24

Ultimate Careers Guide 390 mag 28 National Skills Week ROP 18 Sold On Tasmania 350 mag 22 Super Sidewalk Saturday ROP 25 150 Years of Public Education in Tasmania TBC Disability Week & Expo ROP 9 2 Tas Training Awards ROP 9 Royal Hobart Show Guide Quarterfold 23 Class of 2018 Photobook 350 mag 6 HIA Awards ROP 25 Christmas Gift Guide 350 mag 2 Christmas Diary Classifields 13 Mercury | Media Kit 2017/8 | 43 Contacts

SALES EXECUTIVE PHONE EMAIL

Debra MURRAY General Manager, Sales 62 300 529 [email protected]

Ryan KINCADE Group Sales Manager 62 300 494 [email protected]

Gareth Wright Group Sales Manager 62 300 708 [email protected]

Ben DUNCAN Digital Manager 62 300 408 [email protected]

Ad Support 62 300 642 [email protected]