Case Study Glue Dots® Help Contract Packager Meet Customer Needs

Case Study

Glue Dots® Help Contract The shrink wrapping stage is where the problem arose, The Result Packager Meet Customer according to Steve Mark, Operations Manager at Rock-Tenn Products Stay in Place Alliance. “The force of the film contracting squeezed the Glue Dots and the Dot Shot Pro allowed Rock-Tenn Alliance to Needs razor and the tube together, pulling one product in front of deliver the manufacturer’s vision. The strength of the Glue Dots Cross-promoting products by attaching free samples is a the other,” he said. “This was unacceptable from a package bond kept the package assembly from collapsing under the common practice of manufacturers today. However, this often appearance standpoint.” force of the shrink-wrap. presents challenges in packaging design and assembly. The Solution “What looks good in the design stage does not always work Rock-Tenn Alliance, a contract packaging company, specializes Super High Tack Glue Dot Applied with a when actual production begins,” said Steve Mark. Rock-Tenn Dot Shot® Pro in packaging personal care products. When a manufacturer Alliance now uses Glue Dots Adhesives to remedy other To keep the products in place, workers applied Super High of personal care products turned to Rock-Tenn Alliance with a problems as they arise. “We found Glue Dots to be the perfect Tack, High Profile Glue Dots to the razor. The lotion tube was packaging challenge, Rock-Tenn Alliance turned to Glue Dots solution.” then bonded to the razor. The strength of the bond held the to help make it work. products in place, easily withstanding the force of the shrink- The Problem wrap as it contracted in the shrink tunnel. Shrink-Wrap Puts Squeeze on Package Design To cross-promote a new sunless tanning lotion, the Because all of Rock-Tenn Alliance’s work is done by hand, manufacturer wanted to package a sample tube of the lotion the Dot Shot® Pro was simple to integrate into their existing with one of their razors. The package design consisted of a production process. Lightweight and easy to use, the Dot Shot short base carton that held the products in place so they could Pro let the workers apply the right amount of adhesive quickly both be displayed on the retail shelves. But Rock-Tenn Alliance and easily. encountered a problem during production. The strength of the Glue Dots bond kept the package assembly from collapsing under the force of the shrink-wrap.