EXECUTIVE SUMMARY During the 80S, Hero Honda Became the First Company in India to Prove That It Was Possible to Drive a Vehicle Without Polluting the Roads

EXECUTIVE SUMMARY During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. In today world customer is the king irrespective of whatever the business may be ,wherever the operations may be .A good business organization is known by its strong customer loyalty, which turns to become a unified family.

Introduction: The Indian two-wheeler industry is experiencing a major shift in its shape and structure. The established players in the industry are taking a hard look at their portfolio of products and are in the process of reshuffling them to meet the expectations of customers. The beneficiary is of course the consumer, who has an increased array of products to choose from. The last four-five years have brought about a great change in the consumer preferences for two-wheelers. The market leaders of yesteryears are being driven to maintain their leadership position in the forthcoming years. Those who have had a great going in the last few years are fighting hard to retain their new supremacy. The two- wheeler industry is perhaps the most happening place in terms of new models launched, upgraded products and innovative marketing techniques. Gone are the days of regulation when the production of scooters and motorcycles was limited to two or three brands and the number of products produced was decided by the Government; today the Indian two- wheeler market is highly competitive with numerous players who offer anything and everything a consumer demands and that too at affordable price. From a sellers market where one had to wait for a scooter for 12 years to the days when you can just walk into any showroom and drive out in the vehicle of your choice, the market of two-wheelers in India has come a long way. But this is only the beginning of the transformation.

The Board of Directors of The Hero Honda Group Comprises of : -

Mr. Brijmohan Lall Munjal Chairman Mr. Pawan Munjal Managing Director

Mr. Akio Kazausa Joint Managing Director Mr. Kazumi Yanagida Director Mr. Satyanand Munjal Director Mr. Om Prakash Munjal Director Mr. M P Wadhawan Director

Mr. S P Virmani Director Mr. O P Gupta Director Mr. M. Sudo Director Mr. S Toshida Director

Mr. N N Vohara Director Mr. Pradeep Dinodia Director Gen. ( Retd.) V P Malik Director

The Industry: The Indian two-wheeler industry is dominated by three players, Bajaj, Hero Honda and TVS Suzuki, who account for 80 percent of the total two-wheeler market. The other players including Kinetic Engineering, LML and others account for the remaining 20 percent of the market. The industry can be divided into three broad segments: Scooters, motorcycles and mopeds. In the scooters segment Bajaj is the market leader, Hero Honda is the market leader in the motorcycles segment and in the segment of mopeds, TVS controls the major chunk of the market. Most Indian players in the two-wheeler industry had been into some kind of strategic alliance, technical collaboration or joint venture with foreign players, mainly Japanese firms. Hero-Honda, is a joint venture between the Munjal-promoted Hero Group and Honda Motor Co. of Japan; TVS-Suzuki was an alliance with TVS and Suzuki Motors (till September 2001); Bajaj-Kawasaki a joint venture between Bajaj Motors and Kawasaki; and Yamaha-Escorts, a joint venture between Escorts and Yamah Motor Corp. (till June 2001). HeroHonda Mission

Hero Honda¶s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stakeholders. COMPANY PROFILE The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in

India buys Hero Honda's top -selling motorcycle ± Splendor. This festive season, the company sold half a million two wheelers in a single month²a feat unparalleled in global automotive history. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4.4 million units per year.

Hero Honda's extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockiest and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that hanging demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''

The legend of Hero Honda What started out as a Joint Venture between Hero Group, the world's largest bicycle manufacturers and the Honda Motor Company of Japan, has today become the World's single largest two wheeler Company. Coming into existence on January 19, 1984, Hero Honda Motors Limited gave India nothing less than a revolution on two-wheels, made even more famous by the 'Fill it - Shut it - Forget it ' campaign. Driven by the trust of over 5 million customers, the Hero Honda product range today commands a market share of 48% making it a veritable giant in the industry. Add to that technological excellence, an expansive dealer network, and reliable after sales service, and you have one of the most customer- friendly companies. Customer satisfaction, a high quality product, the strength of Honda technology and the Hero group's dynamism have helped HHML scale new frontiers and exceed limits. In the words of Mr. Brijmohan Lall Munjal, the Chairman and Managing Director, "We will continue to make every effort required for the development of the motorcycle industry, through new product development, technological innovation, investment in equipment and facilities and through and through efficient management."

History Of Company 1984 The Company was Incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles upto 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL). The Company entered into a technical-cum-financial collaboration agreement with Honda Motor Co. Ltd., Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data. Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. Its most attractive features are fuel efficiency and its light weight. CD-100 will be equipped with electronic ignition system, illuminated speedometer, 4 speed gear box, neutral and flasher indicators, etc. 15 No. of equity shares subscribed for by the promoters, etc. In November, 119,99,985 No. of equity shares issued at par of which 71,99,985 shares reserved for allotment as under: (i) 31,19,998 shares to Hero Cycles (P) Ltd., Hero Investments (P) Ltd., and Bahadur Chand Investments (P) Ltd. (ii) 31,20,000 shares to Honda Motor Co. Ltd., Japan and (iii) 9,59,987 shares to friends and association of promoters. Out of the balance 48,00,000 shares, 2,40,000 shares were reserved for subscription by the employees of the Company and 96,000 shares by business associates. The remaining 44,64,000 shares were offered at par for public subscription during November. 1985 The Company embarked on its 2nd phase of expansion of increasing its installed capacity from 1,20,000 to 1,50,000 vehicles per annum by the addition of several critical aliminium and steel components. 1986 36,00,000 rights equity shares issued at par in prop. 3:10. 1987 The Company offered 6,00,000 - 15% secured redeemable non-convertible debentures of Rs 100 each for cash at par on rights basis in the proportion 1 debenture: 18 equity shares. Another 3,00,000 - 15% debentures were allotted to retain oversubscription. Thedebentures were to be redeemed at a premium of Rs 5 per debenture on the expiry of the 7th year from the date of allotment of the debentures 3,75,000 rights equity shares issued at par in prop.3:10 1989. The Company introduced a new model "Sleek" during July.850 No. of equity shares forfeited. 1990 The Company was planning to launch a new model motor cycle-CD 100 SS sutiable to semi-rural conditions. In the domestic market the Company was reported to have a market share of 46%.- 850 forfeited shares reissued. 1994 The Company proposed to expand the capacity of existing plant at Dharuhera to 2,40,000 nos. per annum. Another plant with an installed capacity of 1,50,000 nos. per annum at Gurgaon Industrial Estate was being set up. The Company issued 39,79,500 bonus shares to the existing shareholders in the ratio of 1:4. The Company also issued 28,557 number of fractional coupons representing 14,250 shares against which shares shall be allotted to presenting the same for consolidation and allotment.The Company's production and turnover increased to 1,83,490 motorcycles and Rs.483.85 crores respectively due to growth in demand for two wheelers and declining inflation. 1995 14,420 bonus shares issued by way of consolidation of fractional coupons. - A new Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd., Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement. The Company allotted 39,79,500 No. of Equity Shares of Rs. 10/- each as Bonus shares on 7th February, by way of capitalization of General Reserves. The Company had issued 28557 No. of Fractional Coupons representing 14.250 shares against which the Shares shall be alloted on presenting the same for consolidation and allotment.

1997 Hero Honda Motors has launched its newest motorcycle, the Street, a 100 cc bike designed for use in congested urban traffic conditions. Hero Honda Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the Honda Super Cub 100 cc stepthro bike. Hero Honda has set up a new state-of-the-art plant, heralding a new phase of development of motorcycle industry in India, to provide the most modern and technologically advanced production facilities. Hero Motors of the Rs.1,600 crore Hero group, as part of its globalisation plan, has set up a plant in Brazil for manufacturing hero winner scooters. A new step thru model `Street-100' with unique feature was launched on 24th January. 1998 The company proposes to increase the share capital to 5 crore equity shares of Rs. 10 each, 4 lakh cumulative redeemable preference shares of Rs. 100 each and 4 lakh cumulative convertible preference shares of Rs. 100 each with power to increase or reduce it from time to time. The company further proposes to capitalise Rs. 19,96,87,500 from general reserve to share capital through issue and allotment of bonus shares. Altogether, 1,99,68,750 fully paid bonus shares will be allotted and distributed to members of the company holding equity shares of the company in the proportion of one bonus share for every fully paid equity shares of Rs.10 each. Motorcycles major Hero Honda is considering entry into scooters in collaboration with partners, Honda Motors, after the Japanese company decided to walk out of Kinetic Honda, their scooter venture with the Firodias of Pune. Honda Motors recently pulled out of its joint venture with the Firodias in which it held a 51 per cent equity stake. Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd (KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow, critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL). - The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike- CBZ with a unique feature of Transient Power Fuel Control (TPEC) system. 23,962,500 bonus shares issued in prop. 1:1.

1999 Hero Honda Motors Ltd (HHML) and 20th Century Finance Corporation Ltd have signed a Memorandum of Understanding (MoU) for financing of Hero Honda motorcycles. The company, a joint venture between Honda Motor Company of Japan and Hero group of India to produce four-stroke motorcycles, also aims to increase its share by 1 per cent to 38.6 per cent during the current fiscal. Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four- stroke engines for mopeds and scooters in India, a top company. Honda Motor Company of Japan has decided to re-enter the scooter market in India as also foray into three-wheelers in a joint initiative with its existing joint venture company Hero Honda Motors Ltd.

2000 Hero Honda Motors Ltd. and Tata Finance Ltd. have signed a national tie-up agreement. The Company is the largest manufacturer of motorcycles in the country. The Company will relaunch its stepthru Stree Smart on Baisakhi 13th April. Hero Honda Motors Ltd (HHML), has launched an upgraded version of the existing step-through motorcycle - the Hero Honda Street. The Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99).

2001 Hero Honda Motors Ltd. has launched a new 100cc motorcycle named `Passion'. The Company has secured shareholders' approval for splitting one equity share of Rs 10 each into five equity shares of Rs 2 each in the ratio of 1:5. Hero Honda Motors Ltd. has become the largest seller of motorcycles amongst all Honda companies and ventures in the world by selling one million motorcycles during the current financial year. Credit rating Agency Crisil has reaffirmed outstanding `AAA' rating assigned to the proposed Rs 15 crore non-convertible debenture issue, Rs 16 crore commercial paper programme and fixed deposit programme of Hero Honda Motors Promoter-Chairman of the country's largest motorcycle manufacturing company, Hero Honda Ltd, Brijmohan Lall Munjal has bagged the prestigious Ernst & Young Entrepreneur of the Year (EOY) award here on September 27

Growth The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005- 2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The Group's low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors: Just-in-Time

The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in- house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventory principle Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero's requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy:Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organized labor union and family members of employees find ready employment within Hero. The philosophy with regard to labor management is "Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members.

Dealer Network The relationship of Hero Group with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover

Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change - change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the services of independent experts from around the world to assist in new design and production processes.

Diversification

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.The Hero Group also took a venture into other segments like exports, financial services, information technology, which includes customer response services and software development. Further expansion is expected in the areas of Insurance and Telecommunication The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customer

Hero Honda Cd-dawn Now is the time for you to drive in style the new Hero Honda Cd-dawn D.N.A in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Cd-dawn price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Cd-dawn Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Cd-dawn Review here!

Hero Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility. Its conservative looks appeal to people who dislike fancy bikes overwhelming their personal presence. Backed by the reliability of the world's largest motorbike manufacturer, the Hero Honda CD Dawn offers improvements upon earlier Hero Honda 100 cc versions. The Hero Honda CD Dawn offers a higher ground clearance and other enhanced features without compromising on price, mileage, or reliability. The bike commands a good resale value. Looks Tubular double cradle frame looks sleek and masculine Great color options (Black, Red, Dark Maroon etc.) Unique 3-D graphics and knee recesses look awesomely rugged Stylish muffler protector creates a trendy image Powerful and round headlight with multifocal reflectors The strongly contoured fuel tank enhances masculine appeal Body colored visor blends gracefully with other graphical elements Multi-reflector taillight gives off warm glows Control 4-stroke single cylinder 97.2cc engine with standard Hero Honda reliability Transmission is 4-speed constant mesh Max Power is 5.44 KW @ 8000 rpm Max Torque is 0.79kgm@5000 rpm Muffler protector provides safety of the co-rider Higher ground clearance at 165 mm makes it easier to ride on different terrain The kick start is reliable and usually responds on the first kick Ignition is CDI (capacitor discharge ignition) Clutch is smooth -Multiplate, Wet type Gear shifting is extremely user-friendly, and helpful for any novice Internal expanding shoe type front and rear brakes builds reliability Light weight and easy to handle, easy on slow learners Comfort Knee recesses on the fuel tank enhances posture comfort User-friendly rear shock-absorbers give a pleasant ride Broader seats distribute rider weight more evenly and increases comfort Hydraulic fork type front suspension provides reliable shock absorption Swing arm with 2 step adjustable hydraulic shock absorber at the rear increases comfort on the pillion Larger reflectors for the headlamps enhances safety New padlock for theft security Mileage and Economy This low maintenance bike comes with two years warranty from the manufacturer 10.5 lt. fuel tank is good enough for 600 + kilometers on a single fill Mileage: users report 65 kmpl under worst conditions and 75 kmpl usual after first servicing New console with fuel gauge helps being aware of fuel economy Thinner tyres reduce road contact area and friction, increasing fuel efficiency Clutch is smooth and needs no maintenance for at least 6 months

Hero Honda CD-Deluxe Now is the time for you to drive in style the new Hero Honda CD-Deluxe D.N.A in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda CD-Deluxe price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The CD-Deluxe Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda CD-Deluxe Review here!

Hero Honda CD Deluxe is a good beginner's bike and convenient for city conditions. Hero Honda CD Deluxe sales have grown by 23 per cent between January-September 2007, within which time the industry actually declined by 14 per cent in the entry segment. Backed by the reliability of the world's largest motorbike manufacturer, the Hero Honda CD Deluxe has been successful in building a robust market for itself. Improving on earlier Hero Honda 100 cc versions, the CD Deluxe offers a higher ground clearance and other enhanced features including a padlock provision for theft security. Looks Tubular double cradle frame looks sleek and masculine Unique 3-D graphics and knee recesses look awesomely rugged Stylish muffler protector creates a trendy image Body colored full rear cowl and sporty 3D graphics is distinctly urban Aluminium die-cast rear handle matches the space-age New stylish visor with trapezoidal multi reflector headlight gives owner's pride The strongly contoured fuel tank enhances masculine appeal Body colored visor blends gracefully with other graphical elements Alloy wheels (optional) are trendy and flamboyant Multi-reflector taillight gives off warm glows Control 4-stroke single cylinder 97.2cc engine with standard Hero Honda reliability Transmission is 4-speed constant mesh Max Power is 5.67 KW @ 7500 rpm Max Torque is 0.77kgm@7500 rpm Muffler protector provides safety of the co-rider Higher ground clearance at 165 mm makes it easier to ride on different terrain The kick start is reliable and usually responds on the first kick Ignition is CDI (capacitor discharge ignition) Clutch is smooth -Multiple Wet type Gear shifting is extremely user-friendly, and helpful for any novice Rear tyres have a good grip pattern Internal expanding shoe type front and rear brakes builds reliability Light weight and easy to handle, easy on slow learners Comfort Knee recesses on the fuel tank enhances posture comfort User-friendly rear shock-absorbers give a pleasant ride Broader seats distribute rider weight more evenly and increases comfort Hydraulic fork type front suspension provides reliable shock absorption Spring loaded, hydraulic type, two step adjustable shock absorber at the rear increases comfort on the back seat Larger reflectors for the headlamps enhances safety Mileage and Economy 10.5 lt. fuel tank is good enough for 600 + kilometers on a single fill New console with fuel gauge helps being aware of fuel economy Alloy wheels (optional), if used, require little maintenance Mileage: users report 65 kmpl under worst conditions and 75 kmpl usual Clutch is smooth and needs no maintenance for at least 6 months

Hero Honda Splendor Plus Now is the time for you to drive in style the new Hero Honda Splendor Plus in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Splendor price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Splendor Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Splendor Review here!

Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several improvements over the old splendor including improvised head and tail lamps and graphics. The suspension system is universally acclaimed. This lightweight bike is good for city conditions Looks Tubular double cradle body frame looks as strong and masculine as the earlier Splendor Eye-catching graphics Trendy multi-reflector head and tail lamps Aluminum grip replaced by the classic iron bar Control Max speed is 85-90 kmph Accelerates to 60 kmph in 7 seconds 4 stroke, single cylinder, air-cooled OHC engine Max power of 7.5 bhp @8000 rpm Electronic ignition 109 kg kerb weight makes this bike easy to control and handle Comfort Powerful 35w headlight gives bettor control for night-riding Classic iron bar is more reliable than previous aluminum grips Telescopic hydraulic fork suspension works perfectly Hydraulic spring loaded type with both side rear suspension is comfortable for pillion riders 1230 mm wheel base gives better road grip 159 mm ground clearance is good for any terrain Powerful disc brakes at front provides excellent stopping power Low engine noise Mileage and Economy 60-65 kmpl in city conditions Around 70 -80 kmpl on highways Low maintenance and high resale value Reliable after-sales suppor

Hero Honda Splendor NXG Now is the time for you to drive in style the new Hero Honda Splendor NXG in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Splendor price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Splendor Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Splendor Review here!

The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable. Stunning looks, economic performance, and a multitude of features backed by Hero Honda's reliable support network, makes this a good choice for the city commuter. The Splendor NXG adds to the prevailing Splendor variants with little improvisations like a high intensity beam that does not depend upon bike speed and provides reliable view in city nights or on rough terrain where the going is slow. Looks New fairing and visor combo Powerful & stylish trapezoidal mutlireflector headlight New design fuel tank with knee grip New body panels and sleek body graphics Large & stylish tail light Attractive aluminum die cast rear grip chrome fuel tank lid five-spoked aluminium-alloy wheels in the top-end variant of the NXG five attractive colors and seven stripe combinations Control Top speed of 90 kmph 4 stroke 97.2 cc engine New engine which delivers power of 7.7 PS at 7500 rpm Better power & torque at lower engine RPM for comfortable city riding Optimum gear ratios for better pickup mutlireflector headlight that provides better visibility even at lower speeds Gear: 4 Speed The fuel switch is easier to operate than usual switches with thin levers 160mm ground clearance Comfort Upright and comfortable riding posture Easy ride both for the rider and those on the pillion Telescopic fork type hydraulic front suspension Hydraulic rear suspension shock absorbers A new V-shaped instrument cluster with trip meter 160mm ground clearance Stable handling Mileage and Economy Average mileage is 77 kmpl Tank Capacity: 10.3 Lts

Hero Honda Passion Plus Now is the time for you to drive in style the new Hero Honda Passion Plus in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Passion price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Passion Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Passion Review here!

The Hero Honda Passion Plus is a bike meant for the executive city commuter. It's a good bike in the 100 cc range that delivers decent mileage, looks, and high resale value. This improved version of the Hero Honda Passion comes with several improvements over its earlier versions and gives an easy ride and easy handling. Looks Tubular double cradle frame Strongly contoured fuel tanks 9 new two-tone body colors Great new graphics Black painted engine and chain case & front forks two tone front fender heat protector on the muffler body colored mirrors white dial instrument cluster aluminum die cast rear grip multi-reflector headlight and winkers Optional 5 spoke black alloy wheels Control maximum speed of 85kph four-stroke, air-cooled, single cylinder engine that generates a piston displacement of 97.2cc engine is consistent in performance and reliable maximum power of 7.5 PS @ 8000 rpm optional front disc brake for improved braking broad rear tyre Stable riding and easy handling - very well balanced Smooth and easy gearbox, false neutrals are unheard of Kick start Comfort Easy posture without back strains telescopic hydraulic forks at the front swing arm with adjustable hydraulic dampers at the rear adjustable rear cushion wider pillion grip lockable seat and helmet holder luggage space with locking facility Mileage and Economy fuel tank capacity of 12.8 liters 50 - 55 Km/liter in city 60-65 Km/liter on highways Low maintenance High resale value

Hero Honda Splendor Super Now is the time for you to drive in style the new Hero Honda Splendor Super in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Splendor price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Splendor Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Splendor Review here!

The Hero Honda Super Splendor is meant for the city commuter who is upgrading from 100 cc bikes. It's easy to handle, gives comfortable vibration free rides, and provides reasonable mileage. A good suspension system is easy on the rider and those on the pillion. This is not a bike to race with, but one you can depend on to get you to your destination and back in the city safely and economically. Looks Tubular double cradled body frame Black core color with orange stripe gives killer looks Large rectangular headlamp with a 35w halogen lamp Tinted translucent visor Masculine fuel tank adorned with graphics Symmetrical body panels on both sides Steeply angled bikini fairing Chrome plated steel grab rail Black matt finished silencer Black silencer contrasted by shiny chrome heat shield Control Self start is quite responsive, kick start version is also available Powerful pick-up 125 cc quantum core engine with proven reliability No user complaints about engine overheating 9 bhp max output at 7000 rpm nimble and makes for easy twists and turns on potholed roads Very little engine knocking Excellent brakes, drum brakes in kick start version, disc brakes in self-start version Smooth gears - 4 speed with all downshifting gears Comfort Excellent suspension and doesn't give back problems Telescopic hydraulic fork type front suspension Hydraulic shock absorbers with a rectangular section swing arm at the rear Engine is refined and tuned to commuting and not racing Comfortable riding posture both for the rider and for the pillion rider Well cushioned wide seats Instrument cluster has a large speedo dial which is easy to read User friendly electric switches Push-cancel indicator switch Well positioned horn switch and pass light flasher Fatigue free and vibration free long rides Mileage and Economy Large fuel tank gobbles up at least 12 lt and saves frequent visits to the petrol pump Users report an on-road mileage of 55 plus kmpl in city and 60 plus kmpl on highways that sometimes reaches more than 70 kmpl Slimmer tyres reduce friction and enhance mileage Good tyre quality Three years or 40, 000 km warranty Reliable service support

Hero Honda Glamour Now is the time for you to drive in style the new Hero Honda Glamour D.N.A in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Glamour price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Glamour Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Glamour Review here!

With Hero Honda Glamour, the name tells all. Bikers who prefer stylish looks in bikes to come with four essential attributes - reasonable price, ease of handling, good after-sales maintenance support and acceptable resale value - love this exceptionally good-looking bike. The new Hero Honda Glamour looks all the better with enhanced graphics and other details and continues to sell to the discerning. Hero Honda Glamour is available in self-start (129 kg) and kick-start (125 kg) versions Looks Tubular double cradle type body frame Trendy Visor Large macho petrol tank with eye-catching graphics Elegant Tri-pod head panel Black alloy wheels Black painted engine chain and case Body colored rear grip Body colored louvers on visor Body colored rear view mirror Catchy design of smoke exhaust and guard Mind-blowing red and black visual contrasts Voluptuous front fairing Dual-tone theme on the front mudguard and chain guard The side and rear panels blend well with each other Control Maximum speed is 120 kmph Powerful pick-up increases with servicing Quantum core air-cooled, four-stroke and single-cylinder engine with a displacement of 124.7 cc Max power 6.72 KW @ 7000 RPM Self/Kick start, Weight: 125 kg (kick) 129 kg (self) Extremely well-balanced Low engine noise Super smooth four speed constant mesh gears Front brakes: 240 mm Disc with Non asbestos type pad, Drum brakes are internal expanding shoe type Rear brakes: Internal expanding shoe type drum brakes Multi-plate wet type clutch Comfort 35w, multi-reflector type halogen bulb enhances night riding safety Good balance and low engine noise Comfortable seats good for both the family and the solo rider Thicker tyre increases bike stability Driving is smooth in all gears Telescopic hydraulic shock absorbers at front Swing arm hydraulic shock absorber at rear Relaxed posture,- cornering manners are excellent Mileage and Economy Large fuel tank capacity of 13.6 lts saves frequent visits to the petrol pump Average user reported mileage varies from 55.2 kmpl in the city to 58.3kmpl on highways - dealers claim 60-62 kmpl Current company policy provides six free services Side draft variable Ventura (Piston) carburetor provides reliable support Advanced microprocessor ignition system (AMI) aids optimal combustion and saves fuel 18 inch alloy wheels have low maintenance being rust-free, and impact resistant Hero Honda Glamour FI Now is the time for you to drive in style the new Hero Honda Glamour FI in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Glamour price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Glamour Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Glamour Review here!

The Hero Honda Glamour FI 125 cc, built after the existing Glamour 125 cc, is a technological trendsetter in two wheelers. This bike runs on unleaded petrol and introduces the Programmed Fuel Injection technology and Electronic Control Unit packed into the space of a carburetor. These groundbreaking technologies take mileage and rider control to a level that can never be reached in bikes running on earlier technologies. Innovative safety features made possible only by the PGMFI system accompany this 21st century motorbike. The 125 cc Glamour FI is available in two variants with a price difference of about Rs.4000 lying in between. Looks Tubular double cradle type body frame New body colored grab rail and rear view mirrors Trendy Visor Large, masculine petrol tank with brilliant graphics and sculpted knee recesses Black colored Engine with unique FI logo. Black alloy wheels Body colored rear grip Body colored louvers on visor Body colored rear view mirror Catchy design of smoke exhaust and guard Mind-blowing red and black visual contrasts Voluptuous front fairing Dual-tone theme on the front mudguard and chain guard Well matched side and rear panels Control 124.8cc 4-stroke single cylinder OHC Maximum power of 6.72 kw (9 bhp) @ 7000 rpm Maximum torque of 10.35 Nm @ 4000 rpm Excellent cold starting ability (no choke operation) No starting problems even after long storage periods Bank Angle Sensor, an industry first feature, which cuts off the fuel supply & ignition if the bike tips over (falls) FI Malfunction Indicator Lamp which diagnoses any malfunction of sensors and indicates the same to the rider Consistent engine performance at varying altitudes and ambience temperature Excellent drivability owing to quick throttle response Excellent Low End characteristics - minimum gear changing in city traffic Extremely well-balanced Low engine noise Super smooth four speed constant mesh gears Front brakes: 240 mm Disc with Non asbestos type pad, Drum brakes are internal expanding shoe type Rear brakes: Internal expanding shoe type drum brakes Multi-plate wet type clutch Comfort No starting problems after long storage periods Bike can run at lower speeds on top gear without engine knocking Bank Angle Sensor cuts off the fuel supply & ignition if the bike tips over (falls) 35w, multi-reflector type halogen bulb enhances night riding safety Good balance and low engine noise Comfortable seats good for both the family and the solo rider Thicker tyre increases bike stability Driving is smooth in all gears Telescopic hydraulic shock absorbers at front Swing arm hydraulic shock absorber at rear Relaxed posture,- cornering manners are excellent Mileage and Economy Large fuel tank capacity of 13.6 lts saves frequent visits to the petrol pump LCD Fuel Gauge displays fuel level in the fuel tank which is easy to read Bank Angle Sensor cuts off the fuel supply & ignition if the bike tips over (falls) Intelligent computer controlled electronic fuel injection system which scans critical engine operating conditions through sensors and provides input to the Electronic Control Unit (ECU) to inject the accurate amount of fuel matching the requirement The sensors include - throttle position, engine operating temperature, intake air temperature, manifold absolute air pressure and crank angle The RTMI takes input on distance traveled and fuel consumed from the speed sensor and ECU and displays the average mileage for the preceding 10 seconds Enables the rider to know the Real Time Mileage Provides an opportunity to adjust riding style to get the optimum mileage Consistent engine performance at varying altitudes and ambience temperature No carburetor - less maintenance Lowest Emissions - will meet even the most stringent emission norms of the future 18 inch alloy wheels have low maintenance being rust-free, and impact resistant

Hero Honda Achiever Now is the time for you to drive in style the new Hero Honda Achiever D.N.A in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Achiever price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Achiever Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Achiever Review here!

The Hero Honda Achiever has made a comeback in a new 2007 avatar with definite improvements over its 2006 model. The differences that strike on a first glance are the cheerful graphics and black alloy wheels. However, there are further differences that make this bike better than the 2006 model. Meant for the premium consumer sector, the Hero Honda Achiever matches power and looks with price and performance. The Hero Honda Achiever is a good looking and basic 150 cc bike. Looks The tank, side panels, or the tailpiece has been picked up directly and looks as good as Hero Honda Ambition Front fairing and the instrument cluster is different and distinct from Ambition Well sculpted fuel tanks with cool knee indents A multi-reflector headlight with a halogen lamp and a position lamp Uniquely designed muffler with heat shield Dual tone painted chain case 5 spoke black colored cast wheel Attractive visor Chrome coated filler lead Single down tube Five exciting body colors Control Can effortlessly achieve speed of 109 kmph Great acceleration, reaches 100kmph in just 17.83 sec Equipped with Tuff-up puncture resistant tyre tube four-stroke engine constructed of aluminum-alloy with an air-cooled, and twin-valve equipped motor of 149.1cc displacement 13.4 bhp at 8500 rpm power Torque is 1.28 kgm @ 5000 rpm wheel and tyres are same at 2.75 x 18 front and 3.oo x 18 rear electric and kick start The speed-odometer dial at left includes a trip meter, the right hand side dial includes the fuel gauge The gearbox is smooth, no false neutrals or gear hunting Five gears Comfort Taller handlebars provide more upright posture Twin rear sox and drums A multi-reflector headlight with a halogen lamp and a position lamp Conventional suspension set-up of telescopic shock absorbers at front Rectangular swing-arm adjustable hydraulic shock absorbers at the rear Front disk brake and cast wheels come as standard fitment Very low engine noise Mileage and Economy The Hero Honda Achiever delivers an impressive 51.3 kmpl in real city conditions and 55.3kmpl on the highway Wheel and tyres are same at 2.75 x 18 front and 3.oo x 18 rear Fuel tank capacity is 12.5 litres Achiever has almost the best Low-End-Torque in its category which enhances mileage and helps to perform better at lower speeds in city conditions

Hero Honda CBZ Xtreme KickStart Now is the time for you to drive in style the new Hero Honda CBZ Xtreme KickStart in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda CBZ price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The CBZ Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda CBZ Review here!

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero Honda CBZ except a similar headlamp. With the Hero Honda CBZ Xtreme, Hero Honda has tried a radical departure from its earlier 150 cc design themes. The success of this approach is proven by the fact that since its launch in 2006, the Hero Honda CBZ Xtreme has been selling almost 15, 000 to 20, 000 units per month, and crossed the 50, 000 mark within April 2007. This large, handsome, and good-looking bike has more to it than meets the eye. Looks Tubular diamond-frame type chassis with a single down tube and a box-section swing arm Matt-black powder-coated engine block Matt-black alloy wheels Black plastic lower side panels striped across by a shiny chrome sash Split hand grips for the pillion rider with a distinct look Additional Teflon coat over visible silvery surfaces The side indicators that usually stick out in other bikes are integrated into the headlamp housing A strip of clear glass above the headlamp conceals the parking lamp or pilot lamps positioned above the headlight Body colored rear mirrors adds color to the handlebar area Classy, brushed-steel console finish Rugged knee recesses built into the large, shapely fuel tank with Xtreme's logo emblazoned across its sides Aircraft type fuel tank lid Deeply contoured seat Sculpted and sharp rear cowl Rear indicators integrated into rear LED headlamps Non-metallic bright colors Control Extremely compact body design meant for swift turn-in Awesome acceleration: 0 - 60 kmph in 5 seconds 4-stroke air-cooled single cylinder engine, producing 14.4 bhp at 8500rpm Maximum torque12.8Nm at 6500rpm Fine tuned throttle responses with low engine noise Efficient kick start instantly powers up the engine Low engine noise makes it hard to detect a running engine Splendid stability and fabulous turning ability CBZ-X travels in a straight line and doesn't skid even at turns at 100kmph Forward leaning position enhances effortless braking Split rear grip, again a first-time feature in motorcycles in India Instrument cluster contains analogue gauges, including a speedometer, fuel gauge, and an engine-rpm meter in addition to turn, neutral indicators, and a powerful high beam Comfort Powerful high beam builds safety for the night rider The large speedometer, smaller tachometer, and fuel gauge can be read quickly and easily Tinted cowl improves aerodynamics and cuts the glare on the bike's instrumentation Relaxed and comfortable riding Upright posture doesn't strain wrists Generous knee recesses built into the fuel tank are friendly for tall riders Well placed footrests Forward leaning position enhances effortless braking Disc brake is highly efficient and gives instant response New brake pedal has a little toe guard for the big toe and a all-chrome tab to press on Extremely good suspension built with the fast moving solo rider in mind High ground clearance allows riders to see forward over hatchbacks and sedan cars Wide 100/90 low aspect ratio rear tyre for additional road grip and safety Tail lamp cluster has a segmented stop-and-brake light section with turn indicators built into a single unit Puncture resistant tuff up tube increase reliability of performance The CBZ Xtreme has the best gearbox in its class, smooth and free from problems Mileage and Economy New model comes with a 3-year / 40,000 kms warranty CBZ-X gives 50kmpl in city roads 61kmpl on highways Tuff up tubes are economical vis-a-vis emergencies Black Alloy Wheels have low maintenance

Hero Honda CBZ Xtreme SelfStart Now is the time for you to drive in style the new Hero Honda CBZ Xtreme SelfStart in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda CBZ price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The CBZ Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda CBZ Review here!

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero Honda CBZ except a similar headlamp. With the Hero Honda CBZ Xtreme, Hero Honda has tried a radical departure from its earlier 150 cc design themes. The success of this approach is proven by the fact that since its launch in 2006, the Hero Honda CBZ Xtreme has been selling almost 15, 000 to 20, 000 units per month, and crossed the 50, 000 mark within April 2007. This large, handsome, and good-looking bike has more to it than meets the eye. Looks Tubular diamond-frame type chassis with a single down tube and a box-section swing arm Matt-black powder-coated engine block Matt-black alloy wheels Black plastic lower side panels striped across by a shiny chrome sash Split hand grips for the pillion rider gives a different look Additional Teflon coat over visible silvery surfaces The side indicators that usually stick out in other bikes are integrated into the headlamp housing A strip of clear glass above the headlamp conceals the parking lamp or pilot lamps positioned above the headlight Body colored rear mirrors adds color to the handlebar area Classy, brushed-steel console finish Rugged knee recesses built into the large, shapely fuel tank with Xtreme's logo emblazoned across its sides Aircraft type fuel tank lid Deeply contoured seat Sculpted and sharp rear cowl Rear indicators integrated into rear LED headlamps Non-metallic bright colors Control Extremely compact body design meant for swift turn-in Awesome acceleration: 0 - 60 kmph in 5 seconds 4-stroke air-cooled single cylinder engine, producing 14.4 bhp at 8500rpm Maximum torque12.8Nm at 6500rpm Fine tuned throttle responses with low engine noise Efficient self start instantly powers up the engine Low engine noise makes it hard to detect a running engine Splendid stability and fabulous turning ability CBZ-X travels in a straight line and doesn't skid even at turns at 100kmph Forward leaning position enhances effortless braking Split rear grip, again a first-time feature in motorcycles in India Instrument cluster contains analogue gauges, including a speedometer, fuel gauge, and an engine-rpm meter in addition to turn, neutral indicators, and a powerful high beam Comfort Powerful high beam builds safety for the night rider The large speedometer, smaller tachometer, and fuel gauge can be read quickly and easily Tinted cowl improves aerodynamics and cuts the glare on the bike's instrumentation Relaxed and comfortable riding Upright posture doesn't strain wrists Generous knee recesses built into the fuel tank are friendly for tall riders Well placed footrests Forward leaning position enhances effortless braking Disc brake is highly efficient and gives instant response New brake pedal has a little toe guard for the big toe and a all-chrome tab to press on Extremely good suspension built with the fast moving solo rider in mind High ground clearance allows riders to see forward over hatchbacks and sedan cars Wide 100/90 low aspect ratio rear tyre for additional road grip and safety Tail lamp cluster has a segmented stop-and-brake light section with turn indicators built into a single unit Puncture resistant tuff up tube increase reliability of performance The CBZ Xtreme has the best gearbox in its class, smooth and free from problems Mileage and Economy New model comes with a 3-year / 40,000 kms warranty CBZ-X gives 50kmpl in city roads 61kmpl on highways Tuff up tubes are economical vis-a-vis emergencies Black Alloy Wheels have low maintenance

Hero Honda Hunk KickStart Now is the time for you to drive in style the new Hero Honda Hunk KickStart in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Hunk price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Hunk Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Hunk Review here!

The new the 150cc Hero Honda Hunk is here! It's very manly and definitely a powerful and commanding bike. It's got great looks and fairing along with styling. It's big and awesome to look at, and it's a tad bit shorter and sporty that makes it look unique and possessed. It competes for attention with the CBZ. With stunning colours, it looks really cool, but lacks digital instrumentation. Go for it - it's a sure head turner! Looks Large Muscular fuel tank and Aerodynamic Tank Shroud Trapezoidal Multi reflector Head light Stylish, Clear lens Multi reflector Indicators Large, inclined Muffler Dual coloured Aircraft type fuel tank cap 5 Spoke black alloy wheels Raised Rear fender Chrome finished 3 D " HUNK" Emblem Contemporary new Fuel cock Classic, 3 pod console with chrome ringed large speedometer 5 Exciting body colours 2 new colours - Panther Black and Fighter Blue Contoured Saddle with Pillion seat hump Aluminium Handle Bar holder cover However, the Hunk does not feature Digital instrumentation, LED tail lamps, Rear discs Split rear grabs Body coloured mirrors and full fairing Control 150cc Engine, which delivers amazing top power of 14.2 BHP @ 8500 RPM and a torque of 12.80 N-m @ even at a low RPM of 6500 0-60 Km ph in 5 seconds flat Advanced Tumble Flow Induction" (ATFI) Technology Advanced Microprocessor Ignition System -"AMI" with Multi Mapping Digital CDI along with "Carburettor controlled Variable Ignition" for better, throttle, acceleration, and immediate response Unique "Anti-Kick back" device 240 mm front Disc Brakes as standard. 5speed (1-down 4-up pattern) gearbox. kick start and self start option Comfort New 5 step adjustable "Gas Reservoir Suspension" - "GRS" for comfortable ride even on the toughest of roads Puncture resistant Rear Tuff -up Tube. 1325 MM long wheel base for enhanced stability. Wide 100 / 90 low aspect ratio Rear tyre. 240 mm front Disc Brakes as standard. Self Start option. Better that CBZ Extreme and Pulsar Latest 10W30 SJ Grade, JASO MA Grade Engine oil which allows oil change at intervals of 6000 kms. Reduced maintenance cost, excellent ability to start immediately in cold weather.

Hero Honda Hunk SelfStart Now is the time for you to drive in style the new Hero Honda Hunk SelfStart in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Hunk price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Hunk Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Hunk Review here!

Hero Honda Karizma Now is the time for you to drive in style the new Hero Honda Karizma D.N.A in India. Any Hero Honda Bike is a great product to covet and own. The Hero Honda Karizma price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Karizma Bike has a neat look along with a great rev-up and acceleration. Take a few minutes to read the new Hero Honda Karizma Review here!

The Hero Honda Karizma may be the most modern bikes presently on Indian roads today. Until you have really seen it with your own eyes you don't know what it means to see a Karizma. The extremely streamlined angles and body frame, the stunning colors, the powerful 225 cc engine, the magnesium alloy wheels, and Hero Honda reliability makes the Karizma a bike to covet. Looks Diamond shaped tubular chassis 18 inch black magnesium alloy wheels front and rear Chrome Plating and Gold Colored pipes for the black Powder Coated Exhaust Trapezoidal Headlamp Knee recesses on the sleek 15 lit tank enhances looks amazing front panels crystal clear headlamp black powder coated exhaust pipe three pod instrument cluster with a digital fuel indicator Control Users reach speed of 120-130 kmph easily Transmission system is sport bike like shift pattern - 1 Down, 4 Up Partly digital console Ignition : Digital - CDI (AMI-Advanced Microprocessor Ignition System) Electric start Powerful throttle Stupendous braking 17 bhp at 7000 rpm Comfort The suspension has been so set as to provide minimal backaches Ride for the pillion is equally comfortable as the rear suspension is generally set perfectly for the average Indian pillion Front disc and rear drum brakes perform without the least glitch or complaint High quality front and rear suspension gives an extremely comfortable riding experience 135 mm wheelbase adds stability Superlative riding experience Excellent cornering manners Mileage and Economy Average mileage is about 40 kmpl in city conditions CV carburetor with a variable ignition system that alters timing based on engine power and throttle position Sleek looking tank holds 15 liters of petrol

CORPORATE SOCIAL RESPONSIBILITY (CSR)

STAKEHOLDER TIES AT THE GRASSROOTS

Hero Honda Motors takes considerable pride in its stakeholder relationships, especially ones developed at the grassroots. The Company believes it has managed to bring an economically and socially backward region in Dharuhera, Haryana, into the national economic mainstream

The Foundation has adopted various villages located within vicinity of the Hero Honda factory at Dharuhera for integrated rural development. This includes:

y An Integrated Rural Development Centre has been set up on 40 acres of land along the Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and education facilities for both adults and children-now nurtures a vibrant, educated and healthy community. Installation of deep bore hand pumps to provide clean drinking water. y Constructing metalled roads and connecting these villages to the National Highway (NH -8). y Renovating primary school buildings and providing hygienic water and toilet facilities. y Ensuring a proper drainage system at each of these villages to prevent water-logging.

Promoting non-conventional sources of energy by providing a 50 per cent subsidy on biogas plants.

The Raman Munjal Vidya Mandir began with three classes (up to class II) and 55 students from nearby areas. It has now grown into a modern Senior Secondary, CBSE affiliated co- educational school with over 1200 students and 61 teachers. The school has a spacious playground, an ultra-modern laboratory, a well-equipped audio visual room, an activity room, a well-stocked library and a computer centre. Raman Munjal Memorial Hospital

Multi-specialty hospital equipped with the latest diagnostic and surgical technology. The Raman Munjal Memorial Hospital provides healthcare to the rural population in and around Dharuhera, and also caters to accident and trauma victims driving along the Delhi- Jaipur highway

Vocational Training Centre

In order to help local rural people, especially women, Hero Honda has set up a Vocational Training Centre. So far 26 batches comprising of nearly 625 women have been trained in tailoring, embroidery and knitting. The Company has helped women trained at this centre to set up a production unit to stitch uniforms for Hero Honda employees. Interestingly, most of the women are now self-employed.

Adult Literacy Mission

This Scheme was launched on 21st September, 1999, covering the nearby villages of Malpura, Kapriwas and Sidhrawali. The project started with a modest enrolment of 36 adults. Hero Honda is now in the process of imparting Adult Literacy Capsules to another 100 adults by getting village heads and other prominent villagers to motivate illiterate adults.

Marriages of underprivileged girls

Marriages are organized from time to time, particularly for girls from backward classes, by the Foundation by providing financial help and other support to the families.

Rural Health Care

Besides setting up a modern hospital, the Foundation also regularly provides doorstep health care services to the local community. Free health care and medical camps are now a regular feature in the Hero Group's community outreach program.

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, Hero Honda takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.

Hero Honda has been strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we generate our wealth." A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy We at Hero Honda are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy.

To achieve this we commit ourselves to:

y Integrate environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals, where viable and strengthen the greening of supply chain. y Continue product innovations to improve environmental compatibility. y Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of "alara" (as low as reasonably achievable). y Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals.

Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.

Quality Policy

Excellence in quality is the core value of Hero Honda's philosophy.

We are committed at all levels to achieve high quality in whatever we do, particularly in our products and services which will meet and exceed customer's growing aspirations through:

y Innovation in products, processes and services. y Continuous improvement in our total quality management systems.

Teamwork and responsibility.

Safety Policy

Hero Honda is committed to safety and health of its employees and other persons who may be affected by its operations. We believe that the safe work practices lead to better business performance, motivated workforce and higher productivity. We shall create a safety culture in the organization by:

y Integrating safety and health matters in all our activities. y Ensuring compliance with all applicable legislative requirements. y Empowering employees to ensure safety in their respective work places. y Promoting safety and health awareness amongst employees, suppliers and contractors.

Continuous improvements in safety performance through precautions besides participation and training of employees.

The Market Leader

Today Hero Honda has managed to achieve indigenization of over 95 percent, a Honda record worldwide. Hero Honda is at present the largest-selling Indian motorcycle and the most fuel-efficient in its category - the outcome of Hero Group's foresight and another classic example of how the Group strives to provide the customer with excellence and satisfaction

Hero Honda became the first company in the country to introduce four-stroke motorcycles and set the standards for fuel efficiency, pollution control and quality. It has an excellent distribution and service network spread throughout the country. Hero Honda is the market leader in motorcycles, with sales of over 2 million motorcycles and a strong market share of 48% during 2003-04.

Excellent marketing, finance and loan services, an efficient dealer network, tactical promotion comprising of fuel conservation campaigns, mobile workshops, safety driving courses and others, all placed Hero Honda in a league distinct from the conventional. The Company focuses on providing "Value for Money" through its pricing strategies and after sales services.

SWOT Analysis

Strengths

Technological support from Honda Motors, Japan. The company has a deeply penetrated dealer network. The company provides good after sales service through its well established dealer network. The company enjoys a huge market share and well established brands like Splendor, CD100, CBZ, etc. Weaknesses Hero Honda depends on Honda for new products and this is a big weakness considering it from the post 2005 point of view. The reason being that the technological tie-up between Hero Honda and Honda Motors of Japan will cease to exist. The company doesn't have a product catering to Rs. 25,000 - Rs. 30,000 segment, and the company might suffer on account of this as the imported motorcycles and foreign players' motorcycles are expected to cater to this particular segment of the market. This can result in fall in the market share of the company.

The company imports about 31% of its spares requirements. This makes the company vulnerable to the import policies of the government. it also exposes them to the exchange rate risk. Opportunities The motorcycle segment is growing at the rate of 33%, which provides a great opportunity for the company to cash on. Also it is experiencing a shift in the customer preference from 4-stroke mobikes to 2-stroke mobikes. This again provides an excellent opportunity to Hero Honda to leverage its market share and markeleadership for sustained profitability. Threats The technical collaboration with Honda is valid only till 2005 and this is a serious threat as they have been dependant on Honda for technology. Also Honda has set up its 100% subsidiary in India which shall start producing motorcycles from 2004. This will further increase the competition. The company has plans to foray into the scooter segment, which can also be a major threat for the future prospects of the company. The reason being that the consumers are shifting from scooters to motorcycles and at this hour moving from motorcycles to scooters doesn't sound logical

Hero Honda in the Rural Market. In the rural market, consumers prefer motorcycles for their sturdiness and ability to sustain bad road conditions. The stricter environment norms such as the euro emission norms are forcing companies to install catalytic converters in the existing vehicles or go in for four- stroke engines to reduce pollution. This has added up to the costs of scooters while most motorcycles are in tandem with these new norms. The success of the motorcycle is more of a rural phenomenon. According to analysts, the entire age profile of the consumer has undergone a change and the buyers / target consumers are now younger. ``So, in effect, the entire demographics now are in favour of the motorcycle segment. It is not unusual that a large chunk of motorcycle sales are from the rural areas. Hero Honda, derives 60 per cent of its sales from the rural segment.´

In order to promote its brand in the rural market, Hero Honda has recently launched a marketing initiative in towns with a population of less than 50,000 in Uttar Pradesh. The initiative would involve a mobile showroom and workshop, through which people will be able to gather knowledge about the vehicles and also buy them. The concentration will be mainly on promoting the company's two major brands: Splendor and Joy.With these initiatives, Hero Honda is targeting sales of 1.3 million two-wheelers this fiscal. The festival season has also showed an improvement in sales for Hero Honda despite the current downtrend. A factor driving sales could be the company's offering of a two-year warranty (for which it claims to spend approximately Rs 10-15 crore annually) and its hugely successful consumer loyalty programme. Hero Honda, makes practically nothing at its plant. The only operation done at its Dharuhera works other than the assembly of motorcycles is engine assembly. Hero Honda has an enormous advantage as in it has a product for each of the market segments. The CD 100 is the basic no-frills model with fuel efficiency and reliability as USP; the CD 100 SS is the upgraded durable model positioned in the rural market; Sleek the glamorous bike for the urban youth and the Splendor is the premium product with better features and targeted at the urban market Analysts believe that the biggest advantage Hero Honda enjoys is its brand image as a fuel-efficient bike. The company expects to leverage on the strong brand image when its earliest customers start looking for replacements. A recent research report says that on the back of large volumes, Hero Honda has developed strong vendors like Munjal Showa, Hi- Tech Gears, International Instruments and others from whom it sources more than 80 per cent of its components. This has also helped the company to lower its import content. Hero Honda, makes practically nothing at its plant. The only operation done at its Dharuhera works other than the assembly of motorcycles is engine assembly.

Rural marketing- challenges and opportunities The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of the total market of India. Our nation is classified in around 450 districts, and approximately 630000 villages which can be sorted in different parameters such as levels, accessibility, income levels, penetration, distances from nearest towns, etc.

The success of a brand in the Indian rural market is as unpredictable as rain. It has always been difficult to gauge the rural market. Many brands, which should have been successful, have failed miserably. More often than not, people attribute rural market success to luck. Therefore, marketers need to understand the social dynamics and attitude variations within each village though nationally it follows a consistent pattern. While the rural market certainly offers a big attraction to marketers, it would be naive to think that any company can easily enter the market and walk away with sizable share. Actually the market bristles with variety of problems. The main problems in rural marketing are: A Physical Distribution

A Channel Management

A Promotion and Marketing Communication The problems of physical distribution and channel management adversely affect the service as well as the cost aspect. The existent market structure consists of primary rural market and retail sales outlet. The structure involves stock points in feeder towns to service these retail outlets at the village levels. But it becomes difficult maintaining the required service level in the delivery of the product at retail level. One of the way could be using company delivery vans which can serve two purposes- it can take the products to the customers in every nook and corner of the market and it also enables the firm to establish direct contact with them and thereby facilitate sales promotion. However, only the bigwigs can adopt this channel. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution. As a general rule, rural marketing involves more intensive personal selling efforts compared to urban marketing. Marketers need to understand the psyche of the rural consumers and then act accordingly. To effectively tap the rural market a brand must associate itself with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach them in their own language and in large numbers so that the brand can be associated with the myriad rituals, celebrations, festivals, melas and other activities where they assemble. One very fine example can be quoted of Escorts where they focussed on deeper penetration .In September-98 they established rural marketing sales. They did not rely on T.V or press advertisements rather concentrated on focussed approach depending on geographical and market parameters like fares, melas etc. Looking at the µkuchha¶ roads of village they positioned their mobike as tough vehicle. Their advertisements showed Dharmendra riding Escort with the punchline µJandar Sawari, Shandar Sawari¶. Thus, they achieved whopping sales of 95000 vehicles annually. One more example, which can be quoted in this regard, is of HLL. A year back HLL started µOperation Bharat¶ to tap the rural markets. Under this operation it passed out low± priced sample packets of its toothpaste, fairness cream, Clinic plus shampoo, and Ponds cream to twenty million households Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage

Hero Honda vs Bajaj (2 wheeler market INDIA)

Hero Honda's strong hold on the domestic motorcycle market is getting a tough challenge from rival Bajaj Auto.

Bajaj has been regaining its lost ground after it did a u-turn and was forced to refocus on the 100cc segment. Bajaj¶s volumes were crashing miserably after it announced its intention to exit this segment. The new strategy appears to be working well for the company as its market share in this big-volume segment has been steadily increasing. The under-125 cc segment (mainly 100c) enjoys the lion's share of the domestic motorcycle market and commands 74% share of total industry sales. The segment is dominated by Hero Honda through its old 100cc warhorses Splendor and Passion models, while other players, including Bajaj, have mainly been on the fringes. However, Bajaj's decision to position its Discover model for this segment is yielding rich dividends. Numbers for 2009-10 show that while Hero Honda still dominates the under-125 cc segment, it has been losing market share to Bajaj Auto after the launch of the Discover 100cc in July last year. Hero Honda's share fell close to 6% to 74.6% at the end of the last fiscal from 80% at the end of 2008-09.Bajaj's share increased to 17%,up from 10.5% at the end of fiscal 2008- 09.While,Bajaj's volumes are rising steadily in the under-125 cc segment, with numbers going up by 115% last year (9.28 lakh units),Hero Honda saw a growth of 23% (40.55 lakh).

Splendor and Passion,the company's mainstay brands,were old bikes and thus faced a threat from newer models."We do not see them as old brands as we have been constantly rejuvenating them.In any case,we are getting good sales volumes from them and thus feel that we have no reasons to worry,"Dua But Hero Honda has other reasons to worry too.While it is losing grip on the entrylevel bike segment,rival Bajaj has been going strong in over 125cc segment,with around 50% market share,thanks to its Pulsar brand of motorcycles.This segment that provides relatively higher profit margins is crucial and has been growing at a rapid pace.

Hero Honda Hunk Vs. Bajaj Pulsar 150cc DTSi While Here Honda is world¶s leading bike maker, Bajaj is leading Indian bike marketer. There certainly lies so much of a difference between the two. Honda has been there for long in the bike market and is known for service as well as reliability and Bajaj has been an innovator. Every now and then it comes with something new and innovative and no doubt Bajaj bikes have mass appeal as well. In the Indian roads 150cc segment motorbikes have gained popularity and is now established market leaders in world of biking because of its awesome performance with reasonable pricing and ease of handling. It was Bajaj who introduced Bajaj Pulsar 150cc DTSi (Digital Twin spark ignition) powered engine with tagline of definitely male. Wonderful marketing caption as analyzed by pundits it created uproar in 150 cc bike segment as a whole. However, Bajaj Pulsar 150cc faced competition from the Honda¶s Hunk model. There is some amount of confusion amongst bike buyers as to what they choose between the two. They can¶t go for a marketing tagline and invest about 60k plus rupees on a bike. So, here is a brief comparison of the two bikes in terms of look, performance, reliability, pricing & more. Looks: Hero Honda Hunk model portrays a majestic look with its exquisite style and side skirt in the tanks. Available in four colors of black, blue, silver and red, Hunk has a thump and muscular look with its gold polished front forks and silver finished central section. Equipped with butterfly-like headlight, Hunk reflects a sporty look with everyone stopping by to give a glance as it graces the Indian roads. However, it¶s the look of the Bajaj Pulsar that has a unique appeal. The fuel tank is huge with muscle and the design of Pulsar has been tweaked in Japan to make it as one showstopper, and the telltale headlight and the razor edged tail-end of the bike give it a fresh new look. Pulsar also has so many gadgets and hi-fi electronic gadgets to impress. Maybe looks wise, Bajaj pulsar 150cc DTSi seems to better the Hero Honda Hunk 150cc, but again looks are very much subjective, ain¶t it?

Performance: The 150cc engine of Hunk produces 14.2 Ps @8500 rpm and powers 12.98 Nm torque at 6500 rpm. It is here that the 150cc Bajaj Pulsar DTSi engine produces 14.09 Ps at 8500rpm and 12.76 torque at 6500 rpm. Thus the power delivery of Bajaj Pulsar is bit mild in comparison to other bikes in the 150 cc segment. Although the engine is smooth yet it makes noise and loses its smoothness when pushed hard. However, Honda Hunk model does not vibrate even at a speed of 80 kmph. The Bajaj Pulsar 150cc model has advantage of better throttle responsiveness with its feature of Digital Twin spark ignition. Similarly, The Honda Hunk model also responds with a slightest twist. In the Pulsar model clutch works perfectly but guess the gearbox needs some modifications. However, the Hunk model of Honda boasts of a 5-speed gearbox and the clutch is extremely smooth and the gears can be shifted with slightest effort. Pulsar 150cc is known to have notchy gear shifting and the clutch is not as smooth as it is in the Hunk.

Fuel Efficiency: Mileage wise Honda Hunk gives about 55-60 km/L for the economy riding and 65 km/L on a long drive and Pulsar 150cc DTSi gives around 45-50 km/L mileage on economy ride and about 55 on long drive (should it be driven smoothly). Fuel Efficiency: Mileage wise Honda Hunk gives about 55-60 km/L for the economy riding and 65 km/L on a long drive and Pulsar 150cc DTSi gives around 45-50 km/L mileage on economy ride and about 55 on long drive (should it be driven smoothly). Brakes: What about the disc brakes of these two motorbikes? Pulsar is equipped with good disc brakes, but it needs to be applied carefully as the brakes of Bajaj Pulsar are extremely sensitive. With applying front brakes too quick in the Pulsar model, it has a tendency to topple over. However, the front wheel of Honda Hunk has a 240 mm disc brake and the rear wheel is equipped with 130 mm drum breaks and that by itself provides with enough stability in the Indian road conditions. Dashboard: If you are a fan of digital display panels, I am afraid that the Hunk may disappoint you a little bit. While the Hunk has nicely designed 3 dial dashboard displaying all the necessary details, Pulsar¶s digital console is seductive for many Pulsar fans. Quality & Handling: Pulsar 150cc DTSi generates more noise, as it gets older; say a 2-year- old pulsar is noisier than a new Pulsar, but hardly there is any such difference in Hunk. However, if the rider is fond of speed drive, his Pulsar 150cc DTSi will get heated up when driven at 60kmph speed for sometime. Yowza! Hero Honda Hunk stays cool no matter speed driving for a considerable length of time. It also means a difference with maintenance. Pulsar 150cc DTSi warrants change in clutch plates more often than a Hero Honda Hunk. So speed handling, Hunk betters the Pulsar. Comfort: The riding position of Pulsar gives a sporty kind of feeling in comparison to the Hunk model. Pulsar can boast of a plush ride quality with great shock absorbers. There are a few who complain of awkward seating position on a pulsar and that a Bajaj Pulsar 150cc doesn¶t make a pillion rider feel as comfortable, especially if it¶s a female. The riding position of Honda Hunk is comparatively better with raised handlebars and neatly placed foot pegs. The innovative gas-charged rear suspension gives a nice feeling as well. Additionally, the cushioned seats of Hunk model are extremely comfortable for long distance ride. The front seat of the Hero Honda Hunk model is separated by a step from the back seat and makes the pillion feel, male or female, quite comfortable. Technology: The digital technology incorporated into this high-flying motorbike, Bajaj Pulsar that gives a great satisfaction of a rare and daring riding experience. The bike was developed to ride in any kind of terrain with its nitrogen assisted rear gas shockers; telescopic suspension, optimized and improved exhaust gas system. While again Hunk is also a new age technology driven bike with low fuel consumption. Digital console of Bajaj Pulsar could be no competition, as most new age bikes will have that feature. Again the Hunk is slightly heavier than the Bajajs pulsar 150cc as it weighs 145 kg. Hero Honda Hunk lacks the LED Tail lamps, digital meter and has slightly hard gearbox. Pricing: As regards price, Bajaj Pulsar 150 cc DTSi is priced competitively at Rs.59,190 (ex- showroom Delhi) and coming to about Rs.68,000 on road. On the other Hero Honda Hunk is priced at Rs.55,000 (ex-showroom) with auto start as optional and costing about Rs.65,000 on road. Verdict: But all said and done, in the 150cc segment on the marketing front Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by which I mean quality, handling and reliability) Hunk kicked the butt of Pulsar and there is no debate to this. Still better I would say, ask an owner who owns a Hunk for 2 years or so, he is still a happy man to have spent very little on maintenance and the Pulsar 150cc DTSi owner would have changed clutch plates, shock absorbers and is already looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or some other better model. The spares of Bajaj maybe cheaper than Honda but even Auto Car India acknowledged that Bajaj as a whole suffers from quality problems.