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The Pink Panther™ Guidelines

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The Pink Panther™ Guidelines 2 The Pink Panther™ Guidelines Owens Corning has exclusive licensing to the character MGM Approval Request Email Wearables and Promotional Items: For Contractors, Distributors and Dealers in our product categories. Each time you create a layout including The Pink Panther,™ • First, please submit a PDF mock-up or photo of the Usage and Approval Process • One of the following legal lines is required whenever please send a file of the final layout to LocalMarketing@ concept prior to production for MGM approval. The Pink • The process is to send all artwork to LocalMarketing@ The Pink Panther™ is shown, depending on the context: owenscorning.com for MGM approval. Please submit a Panther,™ Owens Corning logo and MGM legal line must owenscorning.com. The layout will be reviewed for PDF file (preferred) or JPEG of the entire piece with the be shown in position on the item. It can be an outline Preferred MGM legal line: correct Pink Panther artwork, correct position of the MGM legal line legible. When you send the request, please drawing of the item. THE PINK PANTHER™ & © 1964-[Current Year] Owens Corning logo in relation to the Pink Panther include: Metro-Goldwyn-Mayer Studios Inc. All Rights • Once the layout is approved, provide your vendor and contextual MGM legal line with the current year. Reserved. • Type of project: Ad, flyer, billboard, etc. with The Pink Panther™ color specifications and You may also receive direction to align with the Owens Corning logo guidelines along with your layout. Owens Corning brand standards and legal disclaimers. Abbreviated legal line if space is an issue and always for • Audience: Employees, homeowners, trade, etc. small phone directory ads: • For embroidery, once the concept is approved, send a photo • Local Marketing will assist you to ensure artwork NOTE: Please attach the JPEG or PDF file rather than THE PINK PANTHER™ & © 1964-[Current Year] MGM. embedding it into your email. of the stitched sample to LocalMarketing@owenscorning. meets MGM and Owens Corning requirements and com for MGM approval prior to production. This may take will obtain MGM approval. Please allow 8 business Preferred for direct print on merchandise OR if space is This will give MGM the information they need to review the an additional 8 days. days for MGM to review material and an additional 8 an issue on very small graphics: piece for approval. If you are submitting several pieces that days for any requested revisions. TM & © [Current Year] MGM. support the same design campaign, you may submit all files • Do not proceed to the next step without approval of the prior in one request for approval of all pieces. step, as you will be responsible for any costs incurred to • The Owens Corning logo or Owens Corning program • NOTE: It is important that capitalization, spacing and change or revise the embroidery at MGM’s request. logo needs to be closer to and in between The Pink punctuation be followed exactly within the legal lines, IMPORTANT: Images of The Pink Panther™ will not be Panther™ and any logo or verbiage of a non-Owens including the period at the end of the line. approved by themselves. They must be shown in context for Legal Line on Merchandise: • The full legal line is preferred on a tag. Local Marketing Corning entity. This includes contractor logos and The MGM legal line must be legible. A close-up of the each proposed layout. Example 1: If a graphic of The Pink can assist in obtaining tags. If inclusion of a tag is not any other logos, such as BBB, credit card images or legal line can be sent in addition to the full layout if a Panther™ is approved, you must submit each item on which possible, the following shortened legal line should be industry certifications. suitable format is not available. the graphic is placed. Example 2: If you have two ads with the same content but in two different sizes, each ad must used for direct print or embroidery on merchandise: • The Owens Corning logo or Owens Corning program • Additionally, the following legal verbiage must be included be submitted. TM & © 2016 MGM. logo needs to be relatively the same size as The Pink on contractor and distributor material: Panther™ depending on context. The Pink Panther™ Usage of The Pink Panther™ by Medium • The independent contractor [supplier] legal statement is [Company Name] is an independent contractor [supplier] may not be the focus of contractor and supplier Printed Advertising Materials: not required on merchandise. material. and is not an affiliate of Owens Corning [Roofing and Asphalt,] [Insulating Systems,] LLC or its affiliated • Please design the layout concept following the usage Websites: • The Pink Panther™ must have a purposeful relationship rules and using current, approved art. companies. • Please design the webpage layout concept following the with the messaging rather than being a decoration. Material that utilizes only the Owens Corning logo • Submit JPEG and PDF files of the layout to usage rules and using current, approved art. • The Pink Panther™ does not: [email protected] for approval. rather than a contractor program logo, must include the • Send a JPEG/PDF file of the webpage layout and test – Speak following verbiage. Contractors use “Installer”, Dealers • Once you receive approval via email, proceed to print. site URL to [email protected]. – Use a thought bubble referring to contractor and Distributors use “Supplier”: business Legal Line for Small Phone Directory Ads: • Once you receive approval from Local Marketing, then you ® – Touch a non-Owens Corning entity Proud Installer [Supplier] of Owens Corning Products THE PINK PANTHER™ & © 1964-2016 MGM. may launch the website. • The Pink Panther™ may not be incorporated into a • Other legal verbiage may be required for promotions, • The independent contractor [supplier] statement is not The independent contractor [supplier] statement and non-Owens Corning logo and may not touch any non- claims, warranty statements, financing offers, etc. required for phone directory ads smaller than 8 inches wide. full MGM legal line are required at the bottom of the Owens Corning image such as a gift card, giveaway Local Marketing will work with you to ensure correct homepage: product or business owner. legal notice. Commercials and Videos: • Stage 1: Please submit a concept script/storyboard. [Company Name] is an independent contractor [supplier] • No layouts or web pages using The Pink Panther™ will • Image and logo requests should be sent to and is not an affiliate of Owens Corning [Roofing and [email protected]. Include a description of how The Pink Panther™ will be approved if they feature ONLY a competitor’s logo. be used and where the Owens Corning logo will be in Asphalt,] [Insulating Systems,] LLC or its affiliated relation to him. The full MGM legal line must be included companies. THE PINK PANTHER™ & © 1964–2016 on the last frame. The Pink Panther™ may not touch a Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. contractor such as shaking hands or wear a contractor’s logo. Vehicle Graphics: Checklist for Using The Pink Panther™ • Stage 2: Send a rough cut of the video in MOV, MPG or • The Pink Panther™ may not be the focus of vehicle graphics. WMV file format. The independent contractor [supplier] statement and full CONCEPT LAYOUT • Do not proceed to the next step without approval of MGM legal lines are required on ONLY ONE SIDE of the I have created the concept layout for my project. I have used the the prior step, as you will be responsible for any costs vehicle: correct Pink Panther™ files, the current Owens Corning logo, and incurred to change or revise the commercial at [Company Name] is an independent contractor [supplier] the correct Owens Corning/MGM legal line in my layout. MGM’s request. and is not an affiliate of Owens Corning [Roofing and APPROVAL REQUEST The independent contractor [supplier] statement and full Asphalt,] [Insulating Systems,] LLC or its affiliated I have sent an approval request with my final art layout in JPEG and PDF file MGM legal line are required on the last frame of TV spots companies. THE PINK PANTHER™ & © 1964–2016 formats to [email protected] for approval. I acknowledge that and videos: Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. the standard turnaround time for MGM approval is 8 business days, and that I [Company Name] is an independent contractor and is Producing The Pink Panther™ in a Medium Not Listed Here: will not proceed with production until I receive email confirmation of my MGM not an affiliate of Owens Corning [Roofing and Asphalt,] • Please submit concepts and questions to approval. NOTE: The MGM legal line must be legible. A close-up of the legal line [Insulating Systems,] LLC or its affiliated companies. [email protected] for instructions can be sent if a suitable format is not available. THE PINK PANTHER™ & © 1964–2016 Metro-Goldwyn- on how to proceed. Mayer Studios Inc. All Rights Reserved. MGM APPROVAL I have received confirmation of MGM approval on my project. I can now continue onto production. October 2016. THE PINK PANTHER™ & © 1964-2016 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. © 2016 Owens Corning. All Rights Reserved. 2 310 www.ocproconnect.com 11 4 Owens Corning Logo Usage Guidelines INTRODUCTIONINTRODUCTION Owens Corning and PlatinumPreferredContractor PreferredContractor Logo Usage Contractor Logo Guidelines Usage Logo Guidelines Usage Guidelines INCORRECT USE Owens Corning Logo Usage Guidelines All contractor material that co-brands with Owens Corning will need to include the following legal disclaimer in addition to any promotional, technical or warranty disclaimers: OWENS (Company Name) is an independent contractor and is not an affi liate of Owens Corning Roofi ng and Asphalt, LLC CORNING CO- or its affi liated companies.
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