UNIVERSITY OF MINNESOTA School of Journalism and Mass Communication Summer 1994 Lecture addresses Congressional reform ... page 3 Silha Forum examines TV 'sweeps' months ... page 5 National Geographic photo editor visits ... page 7 Special Hage Fund established ... page 8 Alumni notes ... pages 10-11 External reviewers cast critical eye on Allard's photos: Outstanding books and received the BY PAT BASTIAN Leica Model of Excel SJMC GRADUATE STUDENT JSchool this year lence for his photograph s part of the final stage of the hen Bill Allard talks about ic essay, "Vanishing College of Liberal Arts/Gradu the photographs he's made Breed," about the Amer ate School review ofthe over the past 33 years it's ican West. Allard was School of Journalism and soon evident that he is talk selected as one of 50 of Mass Communication, an ing about more than a job. the world's best photog externalA review committee filed its WHe has invested his life into telling the raphers to participate in report on the School. The external stories of other people and their cultures; "A Day in the Life of review committee was made up of pro he does it with passion, respect and con Hawaii," a collection of fessors well-known in journalism and summate skill. photographs created mass communication: James W. Carey, His own story, often intertwined with within one 24-hour peri Columbia University; Margaret Blan those of his subjects, is the stuff of od. He has photographed chard, University ofNorth Carolina; fables. In 1964 Allard was 27 years old, the Amish in Pennsylva and Jack McLeod, University of Wis married, the father offour children and a nia, the Aborigines in SJMC Director Dan Wackman, R. Smith (Smitty} Schuneman, Bill Allard and consin. Kent Kobersteen at the Journalism Alumni Association's annual meeting. recent graduate ofSJMC. Two days after Australia, and the Indians (Photo by Silvana Correa de Faria} While the report was positive over graduation he set out for Washington, in Peru. Recently another all, the committee made some pointed D.C., for a low-paying internsh.ip with award brought him back National Geographic. They joined a large observations and recommendations. National Geographic. No one, not even to the University of Minnesota. On May group of faculty and alumni in cele Although the committee was encour Allard, knew this was the start of a jour 25, he was presented with the Universi brating Allard's 33 years of extraordinary aged by recent improvements in the ney that would take him to remote cor ty's Outstanding Achievement Award at accomplishments that began in Murphy physical facilities, equipment and cur ners of the world and earn him interna the Journalism Alumni Association's Hall. riculum, it recommended that the tional acclaim. annual meeting at the Frederick R. Weis In 1960 Allard transferred to the Uni School make changes-changes needed Allard's photographs have appeared in man Art Museum. Accompanying him versity from the Minneapolis School of by all journalism schools as they face National Geographic, Life and Sports were R. Smith (Smitty) Schuneman, a Art. He was a father with a vague interest the future. Illustrated. He climbed mountains with former Journalism School professor and in writing. In 1961, Schuneman, while In this issue of The Murphy Bobby Kennedy, toured the country with Kent Kobersteen, an SJMC alumnus and speaking to an introductory reporting Reporter, we will present the key Lynda Bird Johnson, produced three the associate director of photography at CONTINUED ON PAGE 7 points from the committee, either by quotation or paraphrase. The School's response to the committee report is being prepared and will be discussed in the next issue of The Murphy Reporter. Top publisher Cohen gets SJMC award Commendations urt Cohen has every reason to and closeness and a be pompous. His company, respect for the field that While there are still improvements to MSP Communications, holds we were in. It was a be made, the committee was impressed the Twin Cities' attention with great era." with the work done recently on Murphy magazines like Twin Cities From his early work Hall, noting equipment was updated and 8 Business Monthly, Mpls.-St. Paul, at Jobson Publishing space better utilized. The committee Computer User and U.S. Art. Company as promotion also praised the "small but significant" Previously, the Minneapolis-born manager to his tenure as changes made in the curriculum and the Southwest High School graduate worked president of Harcourt attempts to reduce the size of the stu in New York City for The New York Brace Jovanovich dent body. Times Media Company. Health Care Publications, The report also commented on fac But instead, Cohen has a habit of Cohen has blazed a ulty relations saying that, "while the laughing at himself. remarkable trail in the School of Journalism is hardly a har He made a typical self-effacing publishing world. He monious place to work, morale and remark at the Journalism Alumni Associ returned to Minnesota in collegiality are apparently better than ation's meeting May 25 when the SJMC 1978 to head up MSP. Brian Anderson, vice president for editorial at MSP Communications, Burt Cohen, Rusty Cohen, and Dan Wackman. (Photo by Silvana Correa de Faria} at the time of the last accrediting visit." Alumni Board presented him with the "Minnesota is a great The faculty were also commended for Award for Excellence for his distin place and it's very encour- activities ranging from the board of direc their dedication to the student body guished career in publishirig. aging and nurturing for writers and edi tors for the SJMC alumni association to and to the programs within which they "It's a sofl)' statement on the pool of tors," he said. work. The committee credited Director the board of the Minnesota Opera. alumni that I should be here receiving . "He always has good ideas, he's "It's just an obligation that we all Dan Wackman for his efforts in this award," he joked with fellow alums. always the first person to notice a have," he said of his volunteer and com improving the working environment Cohen studied at the SJMC in the typo ...to have someone who is talented in and in his efforts to raise money for munity service work. 1950s under George Hage, Fred Kildow, all aspects of a publication is just unusu That is, when he's not working at both the School and for the College of Ed Gerald and Harold Wilson. al," said Brian Anderson, vice president Liberal Arts. MSP Communications. "I love what I do. "They were great," he said. "There for editorial at MSP Communications. I don't ever want to retire. This is a great CONTINUED ON PAGE 6 was a wonderful feeling of camaraderie Cohen's resume lists community business."
" Director's note ,,)'~.; BY DANIEL B. WACKMAN SJMC DIRECTOR
he 1993-94 academic year began but did streamline the program by elim • PRSSA was named Chapter of the placement office. We have asked our with great sadness with the inating seven courses from the profes Year in regional competition by the spring graduates to submit their resumes deaths of four emeriti professors sional curriculum. Discussions will con Public Relations Society of America to the placement office so we can notify within a four month period tinue next year, emphasizing the and won four specific awards; the qualified candidates quickly if you or Harold Wilson, Edwin Emery, graduate program. Outcomes of our chapter remains in contention for your company list a position with us. RobertT Lindsay, and George Hage. planning will be fully reported next year national awards. To list a job or internship with the These four were instrumental in build in the Murphy Reporter. Clearly our students are maintaining an SJMC placement office, simply send a ing the School over the four decade enviable record of success. copy of the position description to our period following World War II, and we Achievements of students and faculty Faculty have continued to be produc fax number, (612) 626-8251. lfyou miss them a great deal. Our graduate students and tive scholars, publishing seven books, need help preparing a position descrip undergraduates continue to be highly 14 book chapters, and 36 journal arti tion, we can supply you with one of our Graduate School-College of successful: cles in the past two years. And one of forms. To request a position description Liberal Arts review • 15 graduate students presented our faculty, Phillip Tichenor, along with form or to get further information, The School was reviewed as part of papers at conventions or had papers his colleagues George Donohue and please call Linda Lindholm, Coordina an internal University review conducted published in journals. Clarice Olien, will receive the most tor of Advising, Internships and Place by the Graduate School and the College • The Minnesota Daily under the edi prestigious research award in our ment, at (612) 625-0833. Her mailing of Liberal Arts. The review included a torship of a SJMC student was field- the Paul J. Deutschmann Award address is: School of Journalism and self study by the School's faculty and a named college paper of the year at for Excellence in Research- at the Mass Communication, Ill Murphy visit from a team of three eminent the Society ofProfessional Journal August AEJMC convention in Atlanta. Hall, 206 Church Street S.E., University scholars in late October. The visiting ists national convention in October of Minnesota, Minneapolis, MN 55455- team's report echoed the views of the and a dozen SJMC Daily staffers Job prospects for graduates 0418. faculty in the self-study that the School won individual awards in regional I'd like to ask your help. As you If your company's Human Resources was trying to do too many different competition. know, our graduates, like everyone else, department has a mailing list for job things, given the size ofthe faculty and • Broadcast journalism students won have faced a very difficult job market in vacancies, please ask the director to add other resources in the School. three individual awards at the North recent years. This spring another group Linda Lindholm's name and address to Faculty discussions continued in west Broadcast News Association of talented SJMC graduates will be that list. There is no charge to list a winter and spring with particular focus convention in March. looking for jobs in the communications position with the SJMC, and Linda on the undergraduate professional pro • AdClub won College Chapter of the industry with companies just like the would be happy to talk with anyone gram. Faculty affirmed continuation of Year last June at the American ones you work for. who has questions or concerns about educational programs in five primary Advertising Federation national You can help these new graduates listing a position with the SJMC place professional areas- advertising, broad convention and they have won three and the SJMC by asking your employ ment office. cast journalism, news-editorial, public national awards in this year's ers to report any job vacancies--espe relations, and visual communication- competition. cially entry-level positions- to our
The Murphy Reporter, No. 39, Advertising Career Day inspires SJMC students is a publication of the University to get in," she added. BY VIKKI KRATZ Most students at the of Minnesota School of Journal SJMC STUDENT ism and Mass Communication. conference were from he small lizard races toward the the University. Others, Editor: Matt Lynch-McKinney camera, its hind legs churning like Kristine Mussell, like a tornado."You are not an drove from as far as Designer: Pat Thompson Australian Frilled lizard," a Luther College in Deco voice says. "You're a lot luckier rah, Iowa, to attend the Photographers: Heidi Brand, thanT you think." ali-day event. Silvana Correa de Faria, Ari This quirky television ad pitched "At Luther we're Lindquist, Allen Smith Mystic Lake Casino, and had a lot of really taking blind shots Twin Cities residents feeling lucky, if in the dark," Mussell Reporters: Pat Bastian, Denice not a little squeamish. said. "We don't have Patrick Hunt and Michael Murray, things like this. We Students listen attentively to advertising pros Patrick Hunt and Michael Compton, Vikki Kratz, Jennifer the creative team behind the commer don't know what's out Murray of Hunt Murray at one of the workshops offered at the Advertising Larson, John Pribek. cial, lectured at the Advertising Career there." Career Day April lB. (Photo by Heidi Brand) Day co-sponsored by the Advertising The morning's Special thanks to the staff of Federation of Minnesota and the Min keynote speaker was Paul Tobin, presi Janet VanFossan, director of human resources at Carmichael Lynch, told Update, a publication of the nesota Journalism Center April 18. dent and CEO of Tobin, Erdmann and More than 130 students from Jacobsen, a Minneapolis firm that pro students what it takes to get hired School of Journalism and Mass throughout the Midwest attended the vides interactive multimedia and tradi today. "Apply the marketing principles of a Communication, for contribut fourth annual career day at Coffman tional solutions for sales, marketing and Memorial Union. training applications. product to marketing yourself," said ing the article on the under VanFossan, adding that students should Students attended sessions ranging "We are going through a significant graduate and graduate from "Resume Writing and Interview change in communications," Tobin set an objective and then create a strate program review. ing" to "Copywriting," to "Broadcast said. "We're moving from a passive gy to attain it to get a job. Production" and "Art Direction." The world to an interactive world." Beth Andersen, an advertising senior, said she liked the copywriting Please address correspondence to: Advertising Federation chose profes Tobin demonstrated the newest tech sionals from around the Twin Cities to nology in interactive multimedia: a lap session led by Sally Hogshead of School of Journalism and Mass deliver the lectures. top computer that combines training, Fallon McElligott. Communication, 111 Murphy Hall, "We made sure we had younger electronic brochures, digital presenta "She was real straightforward and informal. She talked about how much 206 Church Street SE, Minneapolis, speakers so that students could relate," tions, interactive kiosks, and the virtual fun (copywriting] was and it was easier Minnesota 55455 said Heidi Anderson, a 1992 University office, allowing the advertiser to con graduate and co-chair of the committee. duct business entirely from the hard to relate to that," Andersen said. "It The University of Minnesota is an "We wanted people who hadn't been drive. gives you more than what you get out equal opportunity educator and in the business for longer than five "No need for a fax machine, no need of a textbook or a class." employer. years. Someone who knew what it's for office walls. It's all on the laptop," like to get a job today- they have a Tobin said. better grasp of the skills you need The afternoon's keynote speaker,
" Minnesotap oliticians Penny, Weber speak on need for Congressional reform at Premack Memorial Lecture lation in Congress. BY DENICE COMPTON Most members don't SJMC STUDENT know each other and Democrat and a Republican communicate through found common ground on the "dear colleague" letters issue of Congressional reform or press releases. at the Premack Lecture this Another problem for spring. Congress is saying no to AU.S. Rep. Tim Penny, D-Minn., and special interests, he said. former Rep. Yin Weber, R-Minn., "We try to respond delivered the keynote address, "Politi to each of these interest cians in the '90s: Why Don't They Get groups with an affirma It," at the 17th annual Premack Memo tive," said Penny. rial Lecture and Awards Program April Penny said he is 25, sponsored by the Minnesota Jour leaving C::ongress after nalism Center. this term, in part over Frank Premack was a public affairs disappointment with the reporter, city editor and assistant man budget process. He said aging editor at the Minneapolis Tri he doesn't want to bune. He died in 1975. become a career politi Journalism school director Dan cian and he wants to Wackrnan dedicated this year's return to Minnesota. Premack Lecture to George Hage, SJMC professor emeritus and former Premack awards U.S. Rep. Yin Weber, R-Minn., listens to Mitchell Pearlstein, president of Center of the American Experiment (left, foreground) as Tim Penny, 0-Minn., talks to SJMC lecturer Bill Huntzicker after the Pre mack Lecture (left, background). (Photo by Heidi Brand) Premack board member. Two Premack In their speeches, Weber and Penny awards, one for metro that she won. the state in 1990 for unlimited fishing said the need for reform in Congress area and one for non-metro area news Benjamin Sjoberg, Stanich's son, and hunting rights in a 12-county has never been more pressing. papers, are awarded for comprehensive left work early to come to Minneapolis region of Minnesota. "The decline of confidence in the public affairs coverage. with his mother for the lecture and to The Premack lecture was also the two-party system is a part of a broader Susan Stanich, reporter for the watch her receive the award. forum for awarding the David L. picture which includes a decline of Duluth News-Tribune, won the "My mother has always been a very Graven award for public affairs confidence in government as a whole, Premack award for non-metro news independent thinker and she deserves journalism. a decline in confidence in political can papers. The award is now named for the recognition. I'm very proud of John Sundvor, Minnesota State didates as a whole," Weber said. George Hage. her," said Sjoberg. Capitol correspondent for the Forum Something must be done to rejuve Stanich won the award for "Search Dennis Anderson, outdoors writer Publishing Company of Fargo, North nate the political systemi he said. ~, ing for Justiee: Race-and-the Legal = ~ - for theStarTri6'Une, won"" !he Prerriack -Dakota, w on the award . -·-- His ideas for reform include limit System." The five-day series investi Award for metro area newspapers. Sundvor has covered politics and ing committee terms, electronic voting gated the criminal justice system' s Anderson's series, "Mille Lacs Con government for most of his 23 years for member's districts, cutting Con treatment of minorities. flict," examined the conflict between with the Forum Publishing Company. gressional pay in half and lifting the Stanich, who didn't know that her the Mille Lacs Band of Ojibwe and restrictions on outside income. editor had entered her work in the Minnesota whites. The Ojibwe sued Penny said there is a culture of iso- competition, said she was surprised Ad conference draws professionals, professors niversity advertising professor can measure the value of each second of Minnesota. professional and academic presenta William D. Wells co-chaired a television advertisement. The proceedings at the conference tions, he added. And that interaction the Thirteenth Annual Adver "This is a lot more diagnostic than an will be published, probably early next isn't limited to the official proceedings tising and Consumer Psychol overall assessment" of the advertise year, in a book. at the conference. ogy Conference May 13-14 in ment, Wells explained. The series will continue next year, "The most important interaction in Minneapolis.U Professionals were also interested in possibly in Atlanta, Georgia, Wells these meetings," Wells said, "takes The series of conferences looks at recent academic research in the process said. One ofthe enduring values of the place in the halls and at coffee and din advertising and consumer psychology. of television viewing and how people conference is its unusual combination of ner breaks." Wells said it is especially valuable watch television commercials, Wells because it brings together academics said. and professionals from the field of Ronald J. Faber, an SJMC associate advertising to discuss advertising and professor, presented his paper, "Adver consumer psychology. tising Effectiveness: Notes from the Mickelson's M.A. thesis published This year's conference, dubbed Marketplace," at the conference with "Measuring Advertising Effectiveness," fellow presenters Christine Wright-lsak, t took 50 years, but Sig Mickelson in Sioux Falls, S.D. dusted off Mickel looked at the effectiveness of advertis of advertising agency Young and Rubi finally had his master's thesis pub son's thesis and found a surprisingly ing, primarily in television. cam, and University graduate student lished. Mickelson, who graduated relevant work. Thomas Jonas, of the Minneapolis Lewis R. Homer. The paper examined from the University of Minnesota "The thesis is a case study of com advertising agency Campbell Mithun the judging involved in the Effies, the in 1940, wrote his thesis on the mercial propaganda, a historical analy NorthIe rn Pacific Railroad's efforts to sis of of corporate advertising and pro Esty, also co-chaired the event. only advertising award judged solely on John A. Shimell, Jr., of Inner effectiveness and results. The Effies are sell off its land grant and colonize the motion," according to its reviewer for Response, Inc., presented a paper on his awarded by the New York chapter of Great Northwest. After graduation the Minnesota Historical Society. It was company's technique of measuring the American Marketing Association. Mickelson went on to become president a pioneering effort to "look at corporate advertising effectiveness. The company The conference was co-sponsored by of CBS News. sales techniques and measure their uses electrodes attached to viewers' Campbell Mithun Esty, the Marketing His thesis, on the other hand, found effectiveness over a 30-year span of his hands to measure the viewers' emotion Science Institute, the Society for Con less success. Completed in I 940, it tory." The book was published as a part al responses to advertising. sumer Psychology, the Minnesota Jour remained unpublished until last year. of the Prairie Plains Series from the In this way, an advertising researcher nalism Center and the University of That's when the editors at the Center for Center for Western Studies. Western Studies at Augustana College
~ Students attend conference, nab awards for broadcast work unusual breakfasts, BY JENNIFER LARSON lunches and dinners SJMC STUDENT for students. he Northwest Broadcast News "It's hard work Association (NBNA) and Radio and you don't get a Television News Directors lot of recognition for Association (RTNDA) Midwest it," McDonald said. Regional Conference recognized "You can't do this nineT University students for outstanding for the grade or work in 1993. money, you have to The NBNA awards, presented in do it for yourself." March, recognized work in radio and McDonald used television segments in the Midwest to teach high school region. broadcast journalism University students Dan Sundem, students in Iowa. Lillian McDonald, Tony Burbeck, "Now ifl go Suzanne Freeman, Luanne Lippold, Jeff back to teaching I Mitchell, Anne Hutchinson and Mary can actually show Tan were recognized for television my kids they can do · news and features. it," McDonald said. Also this year, Leah Moore, a SJMC A second docu student in the broadcast sequence, won mentary, "Kind of the Jack D. Shelley scholarship, the first Like A Musical," University of Minnesota student to do so. followed students at The scholarship, presented annually Ramsey Internation since 1984, awards $1,000 to outstand al Fine Arts School SJMC broadcast student Leah Moore accepts the Jack D. Shelley Scholarship at the NBNAIRTNDA Midwest Rqional Conference in ing broadcast students. The award was through preparation March. Shelley, left, doubled the award to $1,000 this year. (Photo by Ari Undquist) doubled from $500 this year. and performance of "I can bring sensitivity to broadcast an operetta called "At the Black." In the Ten diver. The diver, P.J. Bogart, never aired, Professor Fang looked over to me journaiism with colorful, accurate piece, the children talk about gender ' made his high school swim team. At the and said 'I think we have another accounts of history," she said. and diversity issues. : University, he worked his way to the plaque for our wall'." Moore financed her own education Luanne Lippold said making the : top of the University's diving team. The sports video won first place. by working three part-time jobs. She documentary was an education. : Freeman and Burbeck worked inde Freeman said the diver package was the will ~duate summa cum laude. "You trip over your own feet and i pendently to put the segment together, best thing she had ever done. For Moore said she will use the scholar you learn from that," she said. · sharing.reporting and editing duties. Burbeck, the recognition was more than ship to pay off part of her student loan. Lippold ran into some problems, "Wh.en I saw the shots I got from getting an award. including a faulty camera and editing climbing onto the platforms they dove "There is a constant question about The sweat behind the glory equipment. from, having the seat of my pants wet whether I am good enough, or if I'm Dan Sundem and Lillian McDonald The equipment problems drove orie was worth it," Burbeck said. doing OK," Burbeck said. "The award decided.to do an 'unusuai.story ..about~ l!lem]:>e); , ~(fhe &!lmef.las~ . lOP.Y ,, ,, " % U~frt;~qtan , e~ite~ , Bur~ck •• , shp~ ~ lilt; h.9W ,I meas\lte ;up, ~ga,W,~t new chef arriving at a University Burbeck, to buy his own camera. helped organized the package and con other people and it's an affirmation to cafeteria. "I was sick of the equipment not sulted on the shots to use, then he pro be in this business. " This was no ordinary cook: Universi working and losing a story because of duced the next day's show. The conference not only offers ty Chef Stephen Lerach studied French it," said Burbeck. "I knew when the overnight editing recognition for video and radio work, cuisine. Sundem and McDonald showed Burbeck and Suzanne Freeman session (11 p.m. to 7 a.m.) was over that but also for overall accomplishments of the talented chef at work, preparing teamed up for a sports story about a Big it was good," Freeman said. "After it broadcast students. Sevareid Library features its
The Journalism School will hold an namesake's written legacy he Library of Congress recently drafts give capsule commentaries on the processed its extensive coiiec political scene," Hansen said. tion of papers, letters and scripts Sevareid's broadcast scripts and OPEN HOUSE of Eric Sevareid. The University cables from war zones in Europe and of Minnesota graduate went on Asia between 1939 and 1945 are also toT become one of the most noted jour available. Students of World War II his in 111 Murphy Hall nalists of the 20th century. tory might find these letters especiaiiy In the Library of Congress publica revealing, Hansen added. on Friday, Oct. 14, 1994, tion, "Information Builetin," writer The Sevareid Library also has an Craig D'Ooge said the coiiection, which extensive collection ofSevareid's per from 9 a.m. to 4 p.m. spans the years 1930 to 1967, offers a sonal correspondence. The letters reveal unique insight into history. a man concerned more with current But SJMC faculty member Kathy events than himself, Hansen said. for all alumni on campus for Hansen had something to add. "Although labeled as personal corre "What many people don't know is spondence, the material in this series is that we have a substantial portion of for the most part professional in charac these papers on microfilm here in our ter. Most ofthe correspondents appear HOMECOMING. (SJMC) library." to have been Sevareid's personal At the SJMC's Sevareid Library, friends, but they write about business Sevareid's personal correspondence rather than personal matters." Please stop by and visit with files from 1930-1959 and his scripts The collection includes letters from files from 1939 to 1960 are available for Adlai Stevenson from 1950-56, offering faculty, staffand students. research. a glimpse into the relationship between The scripts are mainly radio news a politician and a journalist. analyses Sevareid wrote almost daily Hansen noted that the Sevareid's See you there! between 1946 to 1959. Sevareid was, at collection was secured in part through the time, chief Washington correspon a donation from the Lutheran dent for CBS News. Brotherhood. "These much revised and annotated Sevareid died in July 1992.
" ~ I Twin Cities media professionals examine television 'sweeps' month at Silha Forum
BY JOHN A. PRIBEK SJMC GRADUATE STUDENT ocal TV news executives defended the accuracy and fair ness of their "sweeps" months reporting during the fifth annual forum of the Silha Center for the StudyL of Media Ethics and Law. "Coming Clean On Sweeps," held April 21 at the University Club in St. Paul, examined the claims by some media critics that the economic pres sures of sweeps months lead to ques tionable special reports and misleading promotions. Representatives from television sta tions WCCO, KSTP, KARE and KMSP maintained there isn't a problem in the Twin Cities market. Their sweeps months reporting is not sensationalized, they said. But many other participants weren't so sure. Jim Gudritz, a group account manag er for Nielsen Media Research in Chica go, led off the forum by explaining the mechanics of"sweeps" months. Every February, May, July and November, Nielsen monitors TV news ratings more closely for the purpose ofsetting adver tising rates. Therefore it's no accident viewers see more high profile investiga tive pieces during those months, and, Willis Duff, president of research at Audience Research and Development in Dallas, at the Silha Forum April 21. Duff and others debated the value of television some media critics contend, more undu 'sweeps' month news reporting at the forum. (Photo by Silvana Correa de Faria) ly sensational reports as well. "Looking inside local and network said. "The competition among journal within the television· and print media: as Notm Rosenberg·, DeWitt ·Wallace-pro newsrooms, I see the highest forms of ists, whether it be in television or print, much as any immediate profit payoff. fessor of history at Macalester C6llege, motivation, the greatest intents to do is all about working for a business that "The biggest complaint I hear from questioned that premise. right, rampant ambition, a certain lack wants to win in its marketplace." calls to the newspaper is the viewers' "If that same standard of assumed of humility, and a few Napoli formed the perception that entertainment and news self-regulation were applied to other of the other things Napoli Management are becoming evermore intermixed," systems in the country, the TV news that drive a person to "What's wrong with Group in October Lambert said. "The individual stories industry wouldn't have much to do," the top of his or her 1993, a broadcast tal that each of the stations have gotten into said Rosenberg, a specialist in legal his business," said Willis having a sale four ent development firm the most trouble over seem to involve tory and First Amendment issues. "The Duff, a consultant to in Minneapolis. He pieces which were tweaked up just a bit whole premise of their business is that television stations times a year? What's likened the sweeps further than the facts would bear." other people's enterprises are not self nationwide. "But I see wrong with a business, process to sales pro But John Lansing, WCCO-TV news correcting, whether it be the state legis that in the newspaper, motions in other busi director, defended the use of entertain lature, the University of Minnesota, or legal and medical pro whose primary function nesses, such as Day ment values in TV news and other the Star Tribune and the Pioneer Press." fessions, too," he ton's 13-Hour Sale. media as well. Despite the spirited discussion, clear added. is to inform people, "What's wrong "Every time you write a story, every ly no consensus emerged regarding the Duff is the presi trying to get people with us having a sale time you pick a verb, every time you problem of sweeps pressure, or whether dent of research at four times a year?" choose a picture, every time you make or not a problem exists at all. William Audience Research in the 'store'-that is, Napoli asked. an edit, you've made a subjective call Babcock, associate director of the Silha and Development in "What's wrong with a leading a viewer, a Center, was neverthe Dallas, whose clients trying toget them business, whose pri reader or a listener less happy with the include WCCO. He to watch?" mary function is to toward what you "My criticism is session. said TV news should inform people, trying believe is an honest "Any time you get not be immune to - Mendes Napoli to get people in the interpretation of an that I feel not like a people together to examination, but the Head , Napoli Management group 'store'- that is, trying event," Lansing said. talk about local news critics sometimes go to get them to "Entertainment values consumer, but a coverage during too far. Sweeps pres- watch?" do not inherently piece of material sweeps months, that's sure may be healthy During the open make a piece dishon going to be a contro for TV stations and viewers, he discussion that followed, some partici est. People using to be delivered versial issue. So, you explained. pants offered a few possible reasons. entertainment values won't have agreement "Because broadcasters are pressed by "My criticism is that I feel not like a inappropriately very to advertisers." between all the par the need to be interesting, creative and consumer, but a piece of material to be likely could make a - Mary Shepard ties," said Babcock, relevant, it broadens the spectrum of delivered to advertisers," said Mary story wrong, but that's Women Against Military Madness who teaches media content that gets on local television sta Shepard of Women Against Military where the argument ethics at the Universi- tions, and I think that's a good thing," Madness. Shepard chairs a WAMM should stand. The ty of Minnesota. "The Duff said. committee that studies media issues. evaluation should be purpose of the Silha Mendes Napoli, KSTP vice president "People understand they are being made piece by piece." forum is to put people in a position to of news from 1988 to 1993, also said manipulated," she added. "They may Lansing and his colleagues from the discuss issues that are not always easy criticism of TV news stories during watch, but I think they're skeptical and other local TV stations maintained the to discuss. From that standpoint, it went sweeps months is overblown. angry." system is self-correcting: if a station very well." "We often forget the fundamental Brian Lambert, St. Paul Pioneer repeatedly hypes irrelevant or unfair principle that drives this machine: this Press media reporter, suggested journal stories during sweeps months, ratings is a business, first and foremost," he ists' pride and ego fuel the competition and revenues will eventually suffer.
" Curriculum, governance, faculty size are problems
CONTINUED FROM PAGE 1 c) The faculty size relative to enrollment, both at the SJMC: Past and Present undergraduate and gradu ate level, is too small as The report began with an evaluation are its resources, guaran of past and present communication edu teeing a high level of cation in the SJMC: conflict. "For many decades the Minnesota Although the School is School of Journalism has been among not at a crisis point, it will the most accomplished and prestigious be unless it addresses these programs in the country. It is not too underlying problems. much to say that it has played a major part in shaping journalism and mass The Undergraduate communication research and education Program nationwide. It has done this through the Nineteen faculty, with demonstration effect of its curricula and the help of graduate student the impact of its graduates on both the and professional instruc profession and the academy." tors, are charged with the The School represented one ideal task of offering a large Breakfast of champions model of a school of journalism that array of courses and spe Faculty, students and staff share a meal at the Kappa Tau Alpha Breakfast on the terrace of the was widely imitated. At the undergradu cialized tracks to more than Campus Club May 24. New pledges include Scott M. Anderson, Kenneth M. Anich, Rachel Mary Baer, ate level, professional training derived 1200 majors and pre Karen E. Atkinson Becker, Joseph M. Christensen, Denice L Compton, Michelle C. Hicks, Jo Anne Kittell, from news-editorial journalism was majors (while also serving Elizabeth A. Krueger, Kraig J. Kuelbs, Erika R. Lindgren, Diane Jacomet Marty, Jessica Benson Merz, supported and enriched with courses in more than 120 M.A. and Kirsti L Meyer, Melanie Nafziger, Patricia J. Pomplun, Jenna Gale Rosenberg and Chadwin B. Thomas. the liberal arts, offered by both the doctoral students). Particu (Photo by Heidi Brand) School and the College of Liberal Arts. larly for the undergraduate The faculty was unified in its commit program and its several ment to the School and its programs, tracks, the faculty "is far too small to should be explored." The graduate great as it could be. The report recom making it "a school with unusually high handle the size of the enrollment, the enrollment of 120 students is large com mends that the School attempt to reach morale and pride- a real self breadth and depth of courses and the pared to other schools and the size of its outside of the state, while realizing that confidence in its traditions." reach of the curriculum it regularly faculty. this may be difficult, especially on the Much of this has changed, however, offers .... " Curriculum planning is an issue, with graduate level, because "this speaks to due to internal changes within the Enrollment reduction could have an depth vs. breadth as the central ques funding and other recruiting issues that School and University and to external impact on the roles of regular faculty, tion. In the graduate program as well, are difficult to solve in times of eco changes "stemming from geographical adjunct faculty and teaching assistants, the School does too many things with nomic retrenchment." shifts in population, income and the cul and on what and how often undergradu too few resources. The various pro Recruitment and retention of women tural center of gravity in American life ate courses are offered. In addition, the grams and areas of faculty interest with faculty and faculty of color will be diffi from _the land.grant universities.ofthe . repo.rt stated that some specialized areas their multiple constituencies place· too cult.because of the reluctanee ofo-any.- - ,, midwest to other areas of the country." in which courses are currently offered many demands on an over-extended faculty member to join a university that Changes at the University have come should be eliminated: "the truth remains faculty. has had no pay raises two out of the last with a general fmancial crisis over the that something must be cut. The cutting Students in the professional M.A. three years. past decade. In good times, the Univer depends on the vision of the future that program have similar complaints to the sity could afford to be all things to all undergraduates when it comes to course Recommendations from the SJMC develops and that vision can the Committee people; but in bad times, this policy is not be imposed from the outside." offerings. At present, professional M.A. unworkable. The SJMC, operating In interviews with undergraduates, students take skills courses with under The School needs to focus its educa under this policy, has paid a dear price. the external review committee found graduates and more academically ori tional objectives and redevelop its edu Easy and obvious solutions to the prob that students expressed concern over ented courses with the general M.A. and cational philosophy. Both have become lems now besetting the School conflict how often major courses required for doctoral students. In interviews with fuzzy and muddled and this is reflected with established policies of both the graduation were offered and frustration professional M.A. students, the commit in the curriculum. The faculty needs to College of Liberal Arts and the Univer in the complexity of admission proce tee heard that these students would like develop ~ common purpose and clear sity. In addition, the School has failed to dures. Some professional students said courses geared especially to their needs, agreement about what the School will face its problems resolutely, much less that they had to extend their graduation a situation difficult to handle with a and will not do. resolve them. date in order to fit in the necessary small faculty and a broad curriculum • The faculty need to resolutely face In addition to these internal changes, skills classes at the times they were already stretched to its limits. the undergraduate and graduate cur the field of communication education taught. The report suggested that the The more academically oriented ricular problems of the School and itself began to shift. On one hand, it has School review not only the admission graduate students also expressed a make a sincere effort towards resolu become more intensely professional at process, but also preparatory, core and desire for a wider variety of courses, tion. In order to do this, however, the the undergraduate level, resulting in stu prerequisite courses. particularly methodological, to meet College of Liberal Arts, the Graduate dents demanding new and specialized their research needs. Part of the problem School and the University's central courses and major tracks. On the other The Graduate Program could be solved, said the students, if administration must meet with the hand, the graduate field is more diverse The report notes the high standards they were better informed as to what School and outline the objective con as the old distinctions between research required by the School in admitting courses outside of the SJMC might fit ditions under which they all will traditions fell away and "new currents graduate students- standards compara into their programs. operate. Specifically, the School must of thought and new methods of investi ble with those in the upper tier of mass Although financial support for grad know if it can hire faculty to replace gation seized hold of the imagination of communication programs nationally. uate students is, compared to other insti those who have left in recent years. many students and even a few older fac With such a small faculty and a wide tutions, quite good, the committee rec • Faculty size needs to be substantially ulty." Minnesota reflects these changes. range of offerings in the professional ommended that the School consider increased or enrollments, both gradu offering funding to the best students ate and undergraduate, need to be Problems Identified and Eva luated and general M.A. programs and the Ph.D. program, however, there are immediately upon application rather substantially decreased. According to the external review problems with the admissions process. than waiting until later. • The School's governing structure committee, the School is in jeopardy in The external review committee noted All graduate students reported a needs modification. three areas: the difficulty in matching the interests desire for a central place to meet- such • The faculty must do some "zero a) Although the School revolutionized of incoming graduate students with the as a student lounge or graduate studies based planning" in order for the its curriculum in the early 1980s, it "highly specialized" faculty. This often center- where they could build the kind School to deal with its present prob has failed to carry through a com unevenly burdens certain members of of intellectual and social community lems. It must reconsider "it (sic) pro plete revolution and has moved only the faculty with a larger advising load; necessary for their work. grams, administrative structure, half-way along the continuum of degrees and sequences root and this is especially troublesome for Other Problems change; untenured faculty. Because faculty size branch and with a real sense of b) The School's governance structure is is not likely to increase, "various ways Racial and gender diversity of the impending crisis." archaic and unworkable; of restricting graduate enrollment SJMC faculty and student body is not as
, Allard: Early photos show maturity, risk CONTINUED FROM PAGE 1 class, helped Allard refocus his goals. "That lecture on the photographic essay just seemed to bring together the art, the visual imagery and the words," Allard said. "He's really what this award is about. Smitty was pivotal- what every young teacher should be--energetic, enthusiastic, dedicated." Schuneman taught Allard photogra phy and, in the process, became his men tor, guide and friend. "He was only a year or two older than me," Allard said. "But he was so important. He was an excellent disciplinarian, he pushed and tried to give some direction and demand ed the'best." Allard pushed himself to learn photog raphy. He forced himself to achieve depth and emotional intensity in his work. Early photographic essays reflect a maturity and risk that exceed his experience. Even National Geographic photographer and SJMC alumnus Bill Allard (seated) looks over the recent work of SJMC photography students May 26. Allard received the Uni in those years, Allard's ability to connect versity's Outstanding Alumni Achievement Award in a ceremony at the Frederick R. Weisman Art Museum May 25. (Photo by Silvana Correa de Faria) with the people on the other side of the on chrome-legged, crimson bar stools in identical mission only the year before National Geographic was pfeased, lens was evident. For school assignments 1979. More recently Allard said he dis had failed: The Amish religion prohibits Allard's career was in gear, and his he chose to document homelessness, a coveted a whole new palette of colors in the appearance of the sect's members in working style established: an immersion mixed-race marriage, a black evangelical Costa Rica, Mexico and Peru. He also photographs. into his subjects' culture with an under church and a six-year-old girl with termi discovered there what he calls a coinci Allard didn't know that. So he drove standing expressed through the lens and nal cancer. These were difficult projects dence of color, the repetition of fuchsia to Pennsylvania, stopping along the way onto the print. for an experienced professional, much or lemon or aquamarine captured within to pick up a pair of used overalls. When In 1967 Allard became a freelance more so for an undergraduate. a single frame. Working in color also he arrived in Lancaster County he talked photojournalist. He continued to work But Allard wasn't a typical undergrad forced a change in technique and pro to people, mostly at the local bar. He under contract for tieographic but said uate. He supported his family with odd cess. At the University, much of Allard's he wanted to cover more topical subjects jobs, drove a taxi in the winter, a beer eventually met a man whose father work was in the darkroom, making owned a stone quarry and did business for magazines like Life or Look. truck in the summer, managed a cocktail adjustments and cropping. Now, he with the Amish. Allard seized the oppor He covered the Poor People's March lounge, worked freight docks and wrote a jokes, "I just send my rolls of film off to tunity and arranged a meeting with an in Mississippi for Life and photographed humorous column for the Daily whenever Amish man. . _ _ . • be found-the time. But time was scarce · · the drugstore.~' He believes that the end the Basque. country .in France and.Spain · result is greater "to composi "I .did what always do, what stili ' . and there's a sense ofbitterness when sensiti~ity i' i for National Geographic. He lived for · Allard recalls delivering beer and driving tion and getting it right the first time. do. I _explained what I wanted to do, and months with the Huttefites, an Anabap past the frat houses on University "It's like putting together a puzzle; there why, and what I thought was important tist sect more strict and isolated than the A venue. "Those guys would be outside are infmite ways to put together space," about it." The man didn't give his Amish, in Montana. Allard recorded tossing a football or a Frisbee and I'd feel Allard explained. "The important thing is approval but he did have Allard speak to their culture and established friendships so much older. Well, I was older, but it to cut away the excess, to pare it down." his son. The son agreed to allow pho with many ofthem that endure today. wasn't as much in years as in life." The story of Allard's first assignment tographs of himself and his family and in That assignment marked the beginning for National Geographic established his Instead of tossing Frisbees Allard a matter of weeks Allard was known of I2 years in a self-described love affair made photographs. He kept his camera modus operandi for subsequent projects. across the county. Eventually the people with the American West. It began at the with him, even in the cab. And because He was assigned to photograph the permitted Allard to participate in their end ofthe 1960s and continued intermit of his crowded schedule, dark room Amish in Lancaster County, Pennsyl community. He photographed life scenes tently into the 1980s. It resulted in "Van- stints turned into marathons. Allard vania. The staff photographer sent on an that had never before been recorded. CONTINUED ON PAGE 11 explains that he would enter the dark room in the afternoon when the sun was low in the sky and would re-emerge in the brilliant sunlight of midday. Allard Kobersteen rides herd on National Geographic photogs talks about light a lot. ent Kobersteen came within two and Management Workshop, which held communicate with other people." His masterful use of it is one quality Spanish courses of graduating an editing and production workshop in When Kobersteen traded in his cam that distinguishes his work from the rest. from the University but the lack Bulgaria. era for a desk he found it worked for Allard acknowledges the influence of of a diploma doesn't seem to He said it was work that lured him him. He enjoys the blend of management Flemish painters and post-Impressionists slow him down. away from his studies at the University and creativity in riding herd on staff and and says he achieves his dramatic effects KKobersteen joined National Geo- in the 1960s. "I was a photography lab freelance photographers, matching them by understanding where the light comes graphic in 1983 and was named the asso assistant at Murphy Hall. I had a job at with projects. He said it's important, from. He prefers to work in dim light ciate director of photography at the mag the Tribune and one stringing for United though, that he stay in touch with the conditions- he sometimes calls them azine in I 99 I . Prior to that he spent 18 Press International and I kind of drifted challenges they face in the field. "Hail Mary light conditions"- using years at the Minneapolis Star and Tri away," he said. "It's real easy to function in a place shutter speeds as long as one half second. bune, as a staff photographer and editing In May he drifted back to Minnea where the phone works and the coffee He braces himself against a wall and has the Tribune's Sunday Magazine. polis with a dual purpose. He attended a machine works and there's a secretary," been known to use a beer bottle as a tri Kobersteen has been recognized by reception and ceremony at the Frederick he said. Kobersteen tries to get back into pod. It began when he was a student, he the Overseas Press Club and the National R. Weisman Museum honoring Bill the field when possible. "I get out, get said, working in minimal light. Just as Press Photographers Association for a Allard, one of the contract photographers dirty and remember what it's like to work important as Allard's use of light is his series on global poverty, another on at National Geographic. Allard received 18 hours a day in some pretty strange intuitive sense of color. When he began drought in Africa and a third on the an Outstanding Achievement Award places under a fair amount of pressure." at National Geographic he was thrust major oil-producing nations. He partici from the University. He described his job as a "dance" from the world of black and white into pated, as a photographer and an editor, Kobersteen also visited photography between the needs of the institution and color. "Over night I went to a place that on several "A Day in the Life of... " pro classes and labs to offer the benefit of the creative egos of some ofthe best worked entirely in color," Allard said. "I jects, including Australia, Hawaii, Japan, his 29 years of experience. "It ain't photographers in the world. It is proba didn't like it at first. But I forced myself Canada and the Soviet Union. He is co- just making pretty pictures," said bly a skill formed from experience and through the fmger-painting stage and . director of the International Photojour Kobersteen. "It's communication . institution that goes beyond classrooms, because of my ignorance- and the bliss nalism Workshops, conducting work You have to work hard, work intelli grades and diplomas. at my good fortune- ! mastered it." shops in Bulgaria and Hungary, and the gently, continue to be curious about One suspects he does it very well and The effects range from early use of International Newspaper Photo Editing everything and have a burning desire to with considerable class. subtle earth tones to a blast of sunlight
~ around the country were selected to Student attend the conference. Karen A. Franz has been selected as this year's recipient of the Ralph D. Notes Casey Dissertation award. Her project, ~ "Imagining the Nation: Ger.der, Repre sentation and Identity in German Film ~ ....& rw~ and Television since the Unification," Peter Ausenhus's course proposal, has also been sponsored by Kriss "Community, Place and the News," has Research Support Fund. Both grants been accepted as an honors colloquium will allow her to travel to Germany this course next winter. The class will look summer to complete her Ph.D. research. at how the news media and other forms Upon return from Europe, Franz will of mass communication mediate per .'
The School of Journalism and Mass Communication announces the George S. Hage Memorial Internship Program. Club Notes PROFESSOR HAGE was an undergraduate of the SJMC as well as a vital member of the faculty for 37 years. He served as manag ing editor of The Minnesota Daily in 1936-3 7 and helped organize and nurture The Minnesota Daily Alumni Association. Before his death, Professor Hage requested that memorials on his behalf be directed to The Minnesota Daily Alumni The Willard Thompson Public Rela Association (MDAA). The MDAA and the SJMC, in conjunction with the Hage family, wish to establish an internship pro tions Student Society of America at the gram in two areas of great interest to Professor Hage: public affairs reporting and literary journalism. University of Minnesota won four out The SJMC and the MDAA will jointly administer the internship program. Journalism majors affiliated with The Minneso standing achievement awards at the ta Daily are eligible. The School and the MDAA will work together to locate a host publication or organization in one of Midwest District Convention in March. these two areas to sponsor a supervised internship and to select the student intern. The student club won Midwest Out Although some donations were made to The Minnesota Daily Alumni Association and the School after Professor Hage's standing Chapter, Outstanding Newslet death last fall, additional funding is needed to permanently endow the fund. Our goal is $10,000. We currently have $3,000. ter, Outstanding PRSA/PRSSA Rela Accordingly, we ask that you please make a contribution in any amount to help us establish a permanent George S. Hage tions and Outstanding Student Firm. Memorial Internship program. Contributions are tax-deductible and will be greatly appreciated. Nicole Howard and Tanya Zmuda received District Director Citations for their outstanding contributions to the Yes, I would like to contribute to the George S. Hage Memorial Internship Program. society. D Enclosed is a check for$ ____ D I pledge $ to be paid in even amounts over 3 years. Student members of the Society of Professional Journalists attended the regional meeting April 15- 16 in NAME La Crosse, Wis. U chapter members
ADDRESS who attended were President Shireen Ghandi-Kozel, Claudine Weiland, PHONE (HOME) (WORK) (FAX) Tara Moore, Ka Vang, Britta Peter son, Chad Coon, Ian Morris, advisor Return to: Linda Wilson, SJMC, Il l Murphy Hall, 206 Church St. SE, Minneapolis, MN 55455 Bill Huntzicker and staff writers and editors of The Minnesota Daily.
" • Division, and the Visual Communica
[~::';~ Ron Faber also co-authored the lead tion Interest Group of the International article in the January, 1994, issue of Communication Association, and will Faculty Journal of Clinical Psychiatry. The arti be jointly sponsored by these divisions Letters ~ cle is part of his on-going program of at the 1994 ICA Conference in Sydney, ~ "& L'fJ.f!P research exploring compulsive buying. Australia, in July. ~ Update Faber also recently served as a final To the editor: round judge for the 26th Annual Effie The picture of Hage and Charnley on ~,,, ·····'*·'''
! Iceland for more than 3~ and was Daily staff member and former employ She is survived by her son, Blair, an ' • ·' decorated by the Icelandic government ee of the National Association of State editor with the Orange County Register; \:.,t with the country's Order of the Falcon. Universities and Land-Grant Colleges, and Deborah C. FQrt, a freelance editor Obituaries and writer in Washington D.C. .. Born in Minneota, Minn., Bjornson died March 30. She was 77. ~ worked at his father's newspaper, the While at Murphy Hall, she wrote a ~ L dfll"' Minneota Mascot, as a boy. He served as column for The Minnesota Daily in John R. Wilhelm, '64, dean emeritus :I Warren C. Feist, '49, reporter, com editor of the paper after graduating from which she interviewed the members of ofthe College ofCommimication at ' . munity activist and American Legion the University. He headed the journalism visiting football teams under the name Ohio University and a war correspondent leader, died May 12 at Mercy Hospital in dep~ent at the University of North 'Ar:a,Qella Q. ~dge.' . who covered the Atlied landing at Coon Rapids, Minn. He was 71. Feist Dakota in Grand Forks. He joined the After' grad~aticin she worked 'for the Omaha Beach in Normandy, died June 6 worked as a journalist for the weekly Minneapolis Tribune in 1939 as an edito Minneapolis Journal, then for a news in Mitchellville, Md., of complications Hutchinson Leader, the Crookston Daily rial writer. After two years, he joined paper in Holdrich, Neb., where she was from pneumonia and asthma. He was 78. Times and eventually bought the Anoka NBC Radio as a war correspondent, the only woman on the editorial staff. Wilhelm studied at the SJMC in the Herald weekly. working in Iceland, London and Sweden. She left Holdrich in 1939 and went to early 1940s but did not receive his A World War II veteran, Feist served He returned to Washington D.C. after work for the World's Fair in New York degree until 1964. He left school to work in the Navy in the South Pacific. the war, covering the White House and City in the promotion department. She for the Chicago Tribune. He served as a He joined the public relations depart Congress. In 1950 he returned to the married Jay Richter, Daily editor in 1938, correspondent in Argentina, Britain and ment at 3M Co., working there until 1972 Twin Cities to work as a public relations and moved to Alexandria, Va. She devot Mexico. His wartime marriage to Mar before working as a freelance writer. executive for NSP until 1973. ed herself to raising two children, paint garet Maslin, a Red Cross worker, was He was a member of Mount Olive For 25 years he wrote a column for ing and was a member of the Jane Austen featured in a Life magazine story. He Church in Anoka, the American Legion the Minnesota Newspaper Association. society. She was also an avid potter, mak was appointed dean at Ohio University and was past district commander. He was ing saucers, bowls and dishes for friends. in I968 and dean emeritus in I98I. He a member of the Disabled American Vet Stephen R. Lorinser, '90, former She is survived by her husband, of was president of the Overseas Press Club erans and the Veterans of Foreign Wars. editor of The Minnesota Daily and the Alexandria, daughter Mary (Polly) of America in New York. On May 29, he Faribault Daily News, died of cancer Richter, New Orleans; and son John filed one fmal story with Reuters news Ralph T. Backlund, '40, a contribut Feb. 18 at Rice Memorial Hospital in (Jay) Richter, Port Angeles, Wa. service, remembering the allied landing. ing editor at Smithsonian magazine, died Willmar, Minn. He was 42. April 1 at Georgetown University Hospi Lorinser was editor of the Daily in Jean Charnley, '37, a journalism stu John L. Lawler, '39, a former execu tal. He was 75. 1988-89 and was a founding member of dent; social worker and author, died Feb. tive with the American Institute of CPAs Backlund graduated magna cum laude the Minnesota Daily Alumni Association 16 at home in Minneapolis. She was 78. and reporter and editor at several Mid before working in radio news in Min and editor of its magazine. Charnley was born in Mohall, N.D. western newspapers, died Dec. II in neapolis from 1946-1950. He worked in He wrote a short history of The Min She graduated from Derham Hall High Mount Kisco, New York. He was 77. · I New York City for the CBS radio net nesota Daily for the association that School in St. Paul before coming to the Born in Hibbing, Minn., in I916, work from 1950 to 1958. He was associ chronicled the long and sometimes tur University for a degree in journalism and Lawler graduated from the SJMC in ate editor, then managing editor of Hori bulent life of the student newspaper. a M.A. in social work. 1939. He worked at several Midwestern zon magazine from 1958 to 1964. He won a national award from the She worked for the Washburn Home newspapers, including the Columbus In 1966, he joined the staff of the Society of Professional Journalists for in Minneapolis, the Hennepin County (Ohio) Citizen, with former SJMC pro State Department as special assistant for sports writing in 1988 and a Freedom of Welfare Department and the Children's fessor George Hage. the arts in the education and cultural Information Award from the Minnesota Service in St. Paul and Family and Chil He took a post with the New York affairs bureau. He was a founding mem Society of Professional Journalists. dren's Service in Minneapolis. Office of the British Ministry of Infor ber of the Smithsonian magazine's board Born on the Oakland Naval Base in She started her own practice; Gross, mation in I94I. He served in the Army of editors in 1969, executive editor from California, Lorinser attended North Charnley & Berg, in 1961. in World War II. He married Brenda 1976 to 1987, then contributing editor. Dakota State University in Fargo. He Charnley wrote several books on Bendixsen in New York City in 1943. earned a University degree in elected social work, including "The Art of Child He was a writer for Cowles publica Bjorn Bjornson, '33, former war and studies in 1974. Placement," in 1954 and "An American tions before joining the staff of the White House correspondent for NBC He worked as a journalist in Charles Social Worker in Italy," in 1961. AICPA in I949 as assistant director of radio and retired public relations execu City, Iowa, and Austin, Minn., before As a Fulbright scholar she studied and publications. He worked for the AICPA tive for Northern States Power, died Feb. joining the staff of the Faribault Daily lectured in Rome on social work. for 27 years, retiring as senior vice presi 2 at Methodist Hospital in St. Louis Park. News. He retired in 1992 due to illness. She is preceded in death by her hus dent in 1976. At his retirement he was He was 85. band, Mitchell, a journalism professor at awarded the society's Gold Medal, only Bjornson was honorary consul for Persis Harper Richter, '37, former the SJMC, who died in 1991. the second non-CPA to receive the award.
; the compilation of a Myanmar-English letter, Jazz Notes, a monthly. Encyclopedia." This is Johansen's 12th Dictionary, which was published in David W. Winn, '58, is currently year as a professor of communication at Alumni 1993. He is still with the Commission. the chairman of the board of regents at the University of Nebraska at Omaha. RogerS. Vessels, '49, is reading the University of Colorado, with cam Craig J ohnson, ' 74, and Nancy newspapers and writing letters to edi puses at Boulder, Denver, Colorado Martini, '74, publish travel and events Update tors. He is also Hennepin County's old Springs and the Health Science Center calendars. Their 4-color wall calendars est supermarket carry-out boy and the Denver. He resides in Colorado Springs. are the biggest-selling city, state and world's oldest living third baseman. He regional calendars at Barnes and Noble lives in Minnetonka. and Waldenbooks. 1960s Michelle (Rivet) Juntunen, '70, Steven C. Anderson, '69, recently joined Trudy Marshall to form a com 1930s 1950s published "Readings in Business Ethics munications consulting firm called Mar Bernard Casserly, '39, editor emer- Frank: Anton, '57, is director of and Social Responsibility," with co shall & Juntunen (formerly Kemp & itus of the Catholic Bulletin, weekly conventions and meetings for North- author William A. Wines (Kendall/Hunt Marshall). Juntunen was at Northern paper of the Archdiocese of St. Paul and western National Life Insurance Com- Publishing Company, Dubuque, Iowa). States Power in Minneapolis for 19 Mimieapolis, was presented a "Gold pany. He was elected Grand Admiral of In 1993, he received a first place award years and previously worked as a televi Pen" award by the Metro Lutheran, a the Minneapolis Aquatennial's Admi- from the National Newsletter Associa sion reporter and anchor in Duluth and monthly paper for Lutherans in rals Club, made up of past presidents tion for spot news, and from the Idaho Milwaukee. Marshaii/Juntunen provides the Twin Cities metropolitan I .,
~ Wiken Promotion and Advertising, Inc. in Glencoe, joined the Minneapolis Star ter since Aprill993. and biographies for secondary-school Deborah Fisher, M.A. '81,just Tribune as business reporter. She covers Amy Hansen, '93, is employed by students. completed a six-week internship with the workplace beat, writing on issues The Wells Group, a public relations, Teresa K. Schneider, '91, is a flight the writing staff of Star Trek: The Next such as worker's compensation. marketing and publishing company, in attendant for United Airlines. She lives Generation. Her teleplay, "Exile of Julie Pearl, '89, is an account exec Minneapolis. in Edina. Time," has been put into development utive for Hedstrom/ Blessing, Inc., in Robert F. Ingrassia, '92, is a Don Shields-Nordness, '93, is a for Star Trek: Voyager in 1995. She Minneapolis. Hedstrom/Blessing, Inc. is reporter for the Dallas Morning News. sales and marketing manager in infor lives in Bellevue, Washington. a marketing communications/graphic Dawn E. Johnson, '93, is a copy mation services for Minnesota Real Diane (Bischoff) Fitzgerald, M.A. design firm. editor for the Northfield News. Estate Journal in Bloomington. Previ '82, wrote "Beads and Threads: A New Jay Rowland, '86, is associate Shea Kelly, '93, is a broadcast assis ously, he worked for Data Servin Eden Technique for Fiber Jewelry," published director of research at MCA/Universal tant for BBDO Advertising. She places Prairie as a database coordinator. by Flower Valley Press. She is con Television. He moved to Los Angeles in all spot TV and radio ads for Hormel & Kathi Skow, '93, is a copywriter for tributing editor to Bead and May 1990. He worked in U.S. West. Carmichael Lynch in Minneapolis. Button and travels around the television production for one Kyle D. Kleinschmit, '93, is the cir Eric L. Sorenson, '90, is the sports country lecturing about beads year before joining culation coordinator for Corporate editor for Press Publications in White and teaching headwork. Paramount Pictures Domes Report Minnesota and Minneapolis/St. Bear Lake. He received the Minnesota Todd Glasenapp, '80, left tic Television as a research Paul City Business in Golden Valley. Special Olympics 1993 Distinguished the field of journalism in 1983 analyst. He lives in Santa Michael Kooiman, '93, is a produc Service Award for Print Media. and is now involved in a pri Monica. tion assistant for By All Means, a Mary M. Tan, '93, is a news vate practice in counseling in Jim Schwarz, '87, is a graphic design firm in St. Paul. reporter/weekend news producer at Page, Arizona. He earned an government relations analyst Dana Larson, '92, is a producer and WDIO-TV in Duluth. She previously at Milbank, Tweed, Hadley M.A. in counseling and family Laura Hedlund •87 reporter at WDIO-TV/Hubbard Broad was an assistant to the news director and studies from the University of ' & McCloy in Washington, casting in Duluth. a reporter and production assistant for New Mexico in 1990 and hopes D.C. specializing in banking, Daniel Larson, '93, is a government New York I News in New York City. to begin work toward a doctoral degree tax, and environmental issues. He also affairs director for the Minnesota Gro Wan Meng Hao, '92, is a copy this fall. co-authors a monthly column on the cers Association. Prior to this position, writer at McCann-Erickson (Singapore) Laura Hedlund, '87, is the public Bank Secrecy Act and other anti-money he worked for the Minnesota Senate in Pte. Ltd. in Singapore. relations director for the Girl Scout laundering matters for the Money Laun- committee administration . Jason Wold, '91, works at . dering Law Report. Council of St. Croix Valley in St. Paul. Lewis H. Leung, '93, is a graphic Twentieth Century Fox assisting pro She was press secretary for David Susan Sherry, '80, formerly senior artist for The Home News in East ducer Marcia Williams. He lives in Minges' 1992 Congressional Campaign, editor and editor-at-large for Family Brunswick, New Jersey. Los Angeles. and deputy press secretary for Paul Circle in New York, moved to London Eric E. Magnuson, '92, is pursuing Wellstone's 1990 Senate Campaign. in June where her husband works for his M.A. in communications at the Uni She is married and lives in Minneapolis. Union Bank of Switzerland. versity of Washington. Deborah Hudson, '80, is director·of Patricia Marx, M.A. '90, has writ Allard award public information at Bi!.ll State Univer ten several children's books, including sity in Muncie, Indiana. She supervises 1990s CONTINUED FROM PAGE 7 "Hanna's Cold Winter" and "Echoes of a staff of 11, including a broadcast Kelly Barrett, '93, is a communica the Second World War." She is present ishing Breed," a collection of I 04 pho coordinator, 4 staff writers, graduate tion assistant for the American Heart ly working on a book about food and tographs of cowboys, rodeo queens and students and support staff. She was Association in Edina. history for children. She lives in New cattle drives. In a recent interview Allard assistant director of public relations for Melissa (Norcutt) Blumenshine, York City. admitted a persistent longing for that part news· at St. Cloud State University from '93, is working in customer service at Ma.tk Neuzil, Ph.D. '93; is· an assis of the. country. "I would Io\'e togo out ... 1987 .te.J.993, and prior to that was . .. PIP Printing in Plymotitli. She 'previously tant pro"fessof'at ·the Un1vers·ity'·df St: ·.· ·· ilieie ancfbreathe ilie air and see some · reporter and columnist for five years at was an administrative assistant/produc friends. l do s~metimes, but in o~der to the St. Cloud Daily Times. She has tion artist for Tiger Oak Publications. Thomas in St. Paul. Lida Poletz, '92, covers economics grow as an artist you can't stay in one completed all coursework for an M.S. in Sara Brown, '93, is a and politics for Reuters in the place." Communications at St. Cloud State, and wedding/event consultant and Ukraine. She accepted an His relationship with National Geo plans to begin Ph.D. studies at Ball coordinator. She lives in St. internship with Newhouse graphic has riot always been easy. In the State in January. She is engaged to Rick Paul. News Service in the summer late 1970's Allard stopped writing the Pallansch, a graphic designer from St. Angela L. Boersma, '92, is ·of 1992. In October 1992, she essays that accompany his photography, a Cloud. She plans to marry in St.. Cloud an associate account executive began working for UPI in the decision he made when National Geo on December 3, 1994. with Cevette and Company in Ukraine, and in September graphic canceled one of his stories. The Beth LaBreche, '88, is a managing Minneapolis. 1993, she switched to disappointment is still evident when he partner for LaBreche Murray. The Min Kate Bryan, M.A. '91, is Reuters. described the almost 20-year-old neapolis-based public relations agency self-employed as an indepen encounter to a photography class during a Jennifer Porubean, '93, was previously Rivard & LaBreche, Inc. dent marketing consultant spe- Deborah Hudson, '80 recent visit to Murphy Hall. "They killed is working for Victoria House She cofounded Rivard & LaBreche in cializing in marketing the best story I ever wrote. You know, Restaurant in Victoria, Minn., as a 1990, and sold the company to advertis research, contract marketing services we're not machines. We need encourage waitress and bartender. ing agency J. Patrick Moore & LaMas and marketing information systems. She ment- it takes energy and stamina. I real- Tania Ripoll, M.A. '93, is a produc ter (JPM&L) in 1993 after the departure lives in Bozeman, Montana. . ized I didn't have to waste my time and I er/director for WLFE-TV /Mountain of partner Sally Rivard. Beth will join Ann Carlon, M.A. '93, is an execu said, 'I elect not to write for you."' Lake Public Television. Her work Jerry Murray, director of public rela tive director for the Eagan Convention And in 1982 Allard lost his temper at involves production of local program tions at JPM&L, to head the new divi & Visitors Bureau. a National Geographic seminar- the ming with a focus on public affairs doc sion, which has added three employees Julia Councilman-Jevnick, '91 is issue was quality picture editing- and umentary production, production and in the past six months. LaBreche Mur working as an account executive at effectively cut himself off from freelance directing of live broadcasts (current ray and parent company JPM&L pro Freeman/McCue Public Relations in work with the magazine. The separation affairs, gardening and fund raising).). vide full-service marketing communica Newport Beach, California. lasted until 1985 when Rich Clarkson, tions to a variety of national clients, Warren Ryan, '90, recently joined Tracey Curtis, '93, is a marketing the new director of photography, pulled including the University of North Dako Miller Meester Advertising as a public specialist for PCS, Health Systems him back into the fold. Subsequent work ta Aerospace, 3M, Country Lake Foods, relations account executive. McKessan, in Scottsdale, Arizona. has included Australia, Paris and photo Dain Bosworth and Meredith Books. Gail Rosenblum Davis, M.A. '93, is Deborah Fedie, '91, is attending St. graphic essays on minor league baseball Cherie Lewis, Ph.D., '86, recently currently editor of Minnesota Parent, a Mary's College of Minnesota, where teams and Faulkner's Mississippi, received a grant to produce a publica publication of Padres Publishing. Min she is pursuing a master's degree in always with an eye for composition, tion on the legal rights of disabled chil nesota Parent was selected by the counseling psychology. She is working color, light and, above all, people. dren. Her most recent publication Medill School of Journalism at North- days at the family business and is also What's in his future? One suspects focused on Korean-Jewish relations. western University in Chicago.as the volunteering in the field of psychology. there's always a project in the wings, one She lives in Beachwood, Ohio. recipient of two Parenting Publications Julie Gruenweld, '92, is an interna with even more daring use of color and Duane R. Mattson, '88, was of America awards. Rosenblum Davis tional desk editor for United Press Inter striking capture of light. Allard said his appointed a district representative for received first place in the editorial col national. She lives in Washington, D.C. work is not fmished in Peru, that he's Lutheran Brotherhood, a fraternal bene umn category for her editorial piece, challenged by that country's "harsher, Thomas Gray, '91, is an air traffic fit society. He works with Lutheran "Learning Compassion from our Kids." harder edge." One thing is certain: No controller for the F.A.A. He graduated Brotherhood's Johnson Agency in The article ran in the November, 1993 matter where he goes or whom he pho from the Minnesota A.T.C. Training Fargo. issue of Minnesota Parent. tographs, Allard's work will represent Program (Minnesota Technical College) Ann Merrill, '85, formerly news James Satter, '92, is an editor at more than a moment in time. It will draw in December, 1992. He has been at the editor at the McLeod County Chronicle The Oliver Press, Inc., a Minneapolis the rest of us into the intimate story of Oakland Air Route Traffic Control Cen- company that publishes history books people, places and relationships. ~-J"l'-l.~.iii!!I.."U!!II.il!ll£rlir..r.t .!\•1
" The Murphy Reporter • Summer 1994
·t j
,.
Carol Ann Shudlick, star basketball player and journalism major, won the 1994 Margaret Wade trophy in April. She averaged 23.4 points in the 1993-94 season and paced the Gophers to an 18-11 record and their first appearance in the NCAA tournament. The Margaret Wade Award, named for the former Delta State coach who in 1985 became the first college coach inducted into the National Basketball Hall of Fame, is awarded to the best senior women's collegiate basketball player in the nation. Shudlick, who plays center, will receive the award Nov. 19. (Photo by Silvana Correa de Faria)
Let us know what you've
been doing!·-- HELP--- US KEEP IN TOUCH with Murphy Hall alums by filling out this form and returning it.
Name B.A. D M.A. D Ph.D. D Year graduated ___ Address Phone ______
Your news for the Murphy Reporter (please type or write legibly): Enclosed is a contribution to SJMC programs: D General fund (primarily supports the Sevareid Library) D Scholarships D Equipment D Other (specify Silha Center, Charnley Fund, etc.) Placement information D Please check if you would like to receive a sample issue ofNetwork, a listing of jobs and internships posted in the SJMC
Non-Profit Org. Murphy Reporter U.S. Postage School of Journalism PAID and Mass Communication Minneapolis, MN University of Minnesota Permit No. 155 111 Murphy Hall 206 Church Street SE Minneapolis, MN 55455
FORWARDING AND RETURN POSTAGE GUARANTEED
ADDRESS CORRECTION REQUESTED
"