UNIVERSITY OF MINNESOTA School of Journalism and Mass Communication Summer 1994 Lecture addresses Congressional reform ... page 3 Silha Forum examines TV 'sweeps' months ... page 5 National Geographic photo editor visits ... page 7 Special Hage Fund established ... page 8 Alumni notes ... pages 10-11 External reviewers cast critical eye on Allard's photos: Outstanding books and received the BY PAT BASTIAN Leica Model of Excel­ SJMC GRADUATE STUDENT JSchool this year lence for his photograph­ s part of the final stage of the hen Bill Allard talks about ic essay, "Vanishing College of Liberal Arts/Gradu­ the photographs he's made Breed," about the Amer­ ate School review ofthe over the past 33 years it's ican West. Allard was School of Journalism and soon evident that he is talk­ selected as one of 50 of Mass Communication, an ing about more than a job. the world's best photog­ externalA review committee filed its WHe has invested his life into telling the raphers to participate in report on the School. The external stories of other people and their cultures; "A Day in the Life of review committee was made up of pro­ he does it with passion, respect and con­ Hawaii," a collection of fessors well-known in journalism and summate skill. photographs created mass communication: James W. Carey, His own story, often intertwined with within one 24-hour peri­ Columbia University; Margaret Blan­ those of his subjects, is the stuff of od. He has photographed chard, University ofNorth Carolina; fables. In 1964 Allard was 27 years old, the Amish in Pennsylva­ and Jack McLeod, University of Wis­ married, the father offour children and a nia, the Aborigines in SJMC Director Dan Wackman, R. Smith (Smitty} Schuneman, Bill Allard and consin. Kent Kobersteen at the Journalism Alumni Association's annual meeting. recent graduate ofSJMC. Two days after Australia, and the Indians (Photo by Silvana Correa de Faria} While the report was positive over­ graduation he set out for Washington, in Peru. Recently another all, the committee made some pointed D.C., for a low-paying internsh.ip with award brought him back National Geographic. They joined a large observations and recommendations. National Geographic. No one, not even to the University of Minnesota. On May group of faculty and alumni in cele­ Although the committee was encour­ Allard, knew this was the start of a jour­ 25, he was presented with the Universi­ brating Allard's 33 years of extraordinary aged by recent improvements in the ney that would take him to remote cor­ ty's Outstanding Achievement Award at accomplishments that began in Murphy physical facilities, equipment and cur­ ners of the world and earn him interna­ the Journalism Alumni Association's Hall. riculum, it recommended that the tional acclaim. annual meeting at the Frederick R. Weis­ In 1960 Allard transferred to the Uni­ School make changes-changes needed Allard's photographs have appeared in man Art Museum. Accompanying him versity from the Minneapolis School of by all journalism schools as they face National Geographic, Life and Sports were R. Smith (Smitty) Schuneman, a Art. He was a father with a vague interest the future. Illustrated. He climbed mountains with former Journalism School professor and in writing. In 1961, Schuneman, while In this issue of The Murphy Bobby Kennedy, toured the country with Kent Kobersteen, an SJMC alumnus and speaking to an introductory reporting Reporter, we will present the key Lynda Bird Johnson, produced three the associate director of photography at CONTINUED ON PAGE 7 points from the committee, either by quotation or paraphrase. The School's response to the committee report is being prepared and will be discussed in the next issue of The Murphy Reporter. Top publisher Cohen gets SJMC award Commendations urt Cohen has every reason to and closeness and a be pompous. His company, respect for the field that While there are still improvements to MSP Communications, holds we were in. It was a be made, the committee was impressed the Twin Cities' attention with great era." with the work done recently on Murphy magazines like Twin Cities From his early work Hall, noting equipment was updated and 8 Business Monthly, Mpls.-St. Paul, at Jobson Publishing space better utilized. The committee Computer User and U.S. Art. Company as promotion also praised the "small but significant" Previously, the Minneapolis-born manager to his tenure as changes made in the curriculum and the Southwest High School graduate worked president of Harcourt attempts to reduce the size of the stu­ in New York City for The New York Brace Jovanovich­ dent body. Times Media Company. Health Care Publications, The report also commented on fac­ But instead, Cohen has a habit of Cohen has blazed a ulty relations saying that, "while the laughing at himself. remarkable trail in the School of Journalism is hardly a har­ He made a typical self-effacing publishing world. He monious place to work, morale and remark at the Journalism Alumni Associ­ returned to Minnesota in collegiality are apparently better than ation's meeting May 25 when the SJMC 1978 to head up MSP. Brian Anderson, vice president for editorial at MSP Communications, Burt Cohen, Rusty Cohen, and Dan Wackman. (Photo by Silvana Correa de Faria} at the time of the last accrediting visit." Alumni Board presented him with the "Minnesota is a great The faculty were also commended for Award for Excellence for his distin­ place and it's very encour- activities ranging from the board of direc­ their dedication to the student body guished career in publishirig. aging and nurturing for writers and edi­ tors for the SJMC alumni association to and to the programs within which they "It's a sofl)' statement on the pool of tors," he said. work. The committee credited Director the board of the Minnesota Opera. alumni that I should be here receiving . "He always has good ideas, he's "It's just an obligation that we all Dan Wackman for his efforts in this award," he joked with fellow alums. always the first person to notice a have," he said of his volunteer and com­ improving the working environment Cohen studied at the SJMC in the typo ...to have someone who is talented in and in his efforts to raise money for munity service work. 1950s under George Hage, Fred Kildow, all aspects of a publication is just unusu­ That is, when he's not working at both the School and for the College of Ed Gerald and Harold Wilson. al," said Brian Anderson, vice president Liberal Arts. MSP Communications. "I love what I do. "They were great," he said. "There for editorial at MSP Communications. I don't ever want to retire. This is a great CONTINUED ON PAGE 6 was a wonderful feeling of camaraderie Cohen's resume lists community business." " Director's note ,,)'~.; BY DANIEL B. WACKMAN SJMC DIRECTOR he 1993-94 academic year began but did streamline the program by elim­ • PRSSA was named Chapter of the placement office. We have asked our with great sadness with the inating seven courses from the profes­ Year in regional competition by the spring graduates to submit their resumes deaths of four emeriti professors sional curriculum. Discussions will con­ Public Relations Society of America to the placement office so we can notify within a four month period­ tinue next year, emphasizing the and won four specific awards; the qualified candidates quickly if you or Harold Wilson, Edwin Emery, graduate program. Outcomes of our chapter remains in contention for your company list a position with us. RobertT Lindsay, and George Hage. planning will be fully reported next year national awards. To list a job or internship with the These four were instrumental in build­ in the Murphy Reporter. Clearly our students are maintaining an SJMC placement office, simply send a ing the School over the four decade enviable record of success. copy of the position description to our period following World War II, and we Achievements of students and faculty Faculty have continued to be produc­ fax number, (612) 626-8251. lfyou miss them a great deal. Our graduate students and tive scholars, publishing seven books, need help preparing a position descrip­ undergraduates continue to be highly 14 book chapters, and 36 journal arti­ tion, we can supply you with one of our Graduate School-College of successful: cles in the past two years. And one of forms. To request a position description Liberal Arts review • 15 graduate students presented our faculty, Phillip Tichenor, along with form or to get further information, The School was reviewed as part of papers at conventions or had papers his colleagues George Donohue and please call Linda Lindholm, Coordina­ an internal University review conducted published in journals. Clarice Olien, will receive the most tor of Advising, Internships and Place­ by the Graduate School and the College • The Minnesota Daily under the edi­ prestigious research award in our ment, at (612) 625-0833. Her mailing of Liberal Arts. The review included a torship of a SJMC student was field- the Paul J. Deutschmann Award address is: School of Journalism and self study by the School's faculty and a named college paper of the year at for Excellence in Research- at the Mass Communication, Ill Murphy visit from a team of three eminent the Society ofProfessional Journal­ August AEJMC convention in Atlanta. Hall, 206 Church Street S.E., University scholars in late October. The visiting ists national convention in October of Minnesota, Minneapolis, MN 55455- team's report echoed the views of the and a dozen SJMC Daily staffers Job prospects for graduates 0418.