Studiocanal Unveils Its New Brand Signature
STUDIOCANAL UNVEILS ITS NEW BRAND SIGNATURE Paris, September 1, 2020: STUDIOCANAL, European leader in the production, acquisition, distribution and international sale of feature films and TV series, is updating its brand identity by adopting a new signature “A CANAL+ COMPANY”, while conserving its original logo. STUDIOCANAL realizes the ambitions of CANAL+ Group, producing high quality feature films and series that are firmly rooted in French and European culture and renowned throughout the world. This new signature is a way of reminding people of STUDIOCANAL’s roots and also makes it clear that STUDIOCANAL, which is working increasingly closely with CANAL+ Group on projects developing feature films and series such as “Créations Originales”, is of strategic importance to CANAL+. For its part, CANAL+ will look more and more to use STUDIOCANAL productions in order to fill its air time throughout the world, with titles such as Paddington, which is penciled in for a third installment following enormous international success, and War of the Worlds, a science fiction series that is coming back for a second season. Furthermore, STUDIOCANAL is looking to continue its growth projects with other Vivendi subsidiaries, which offer considerable opportunities to develop synergies in music, publishing, video games, ticketing and much more besides. “Our new signature is a powerful manifestation of our development and creates a now visible connection between STUDIOCANAL and CANAL+. Simple and effective, it accurately reflects the change to our brand while still recognizing our identity and the values that are vital to our success,” explained Anna Marsh, CEO of STUDIOCANAL. The new logo will be used in all STUDIOCANAL communication and advertising material, including posters, trailers, film credits and social media.
[Show full text]